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Winter05 Inroads 12-05.Qxp 12/14/2005 5:20 PM Page 1 Inroads Bridgestone Firestone North American Tire, LLC O Winter 2005

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Winter05 Inroads 12-05.Qxp 12/14/2005 5:20 PM Page 1 Inroads Bridgestone Firestone North American Tire, LLC O Winter 2005 winter05 inroads 12-05.qxp 12/14/2005 5:20 PM Page 1 inRoads Bridgestone Firestone North American Tire, LLC O Winter 2005 Executive BFNT Sponsors 2006 Need for Speed page ................................2 Edge Feature Formula Drift Championship Series Bridgestone Firestone North (Atlanta); Soldier Field (Chicago); Infineon American Tire, LLC feels the need — the Raceway (Sonoma, Calif.); Evergreen Where’s page ................................2 Mario need for speed. The company recently Speedway (Seattle); Wall Speedway (Wall, N.J.); announced that the Bridgestone brand will and Irwindale Speedway (Irwindale, Calif.). be a sponsor of the 2006 Need for Speed™ To further showcase Bridgestone tire Formula Drift (Formula D) Championship technology at these events, BFNT has Canada page ............................3,5 Series and offer a contingency program to Formula D drivers. "Formula D is the pre-eminent Dealers page ..........................4,6,8 drift series in the United States, and they have achieved this status through tremendous dedication and hard work," said Phil Pacsi, OE page ................................4 executive director, North American Consumer Tire Brand Marketing, BFNT. "Bridgestone Consumer page ................................6 brand tires have been highly acclaimed in drifting events in Japan where the Bridgestone Corporation is a leading tire Ag page ................................7 company in D1 Grand Prix drifting. We want to build on “Papa” Gushi’s car is unveiled at the 2005 SEMA Show. that excitement here by sponsoring Formula D extended a contingency program to and by offering what is the most lucrative Formula D drivers to encourage them to Commercial page ................................7 contingency program available to its drivers." drive on Bridgestone brand tires. BFNT will exhibit Bridgestone tire At each event, BFNT will award prize money technology at 2006 Formula D events, to Bridgestone-shod vehicles that finish in the including the new Bridgestone® brand top three places overall ($5,000 to first place, Potenza™ RE-01R™ tire for driving $3,000 to second place and $1,000 to third enthusiasts. Entering its third season, the place). The highest finishing vehicle with Need for Speed Formula Drift Championship Bridgestone tires, regardless of overall rank, Series is the first and only officially sanctioned will be awarded $1,000 ($750 to the second (by SCCA Pro Racing) and recognized North highest and $500 to the third highest). American professional drifting championship At the end of the year, BFNT will award series. Drifting is a motorsport that requires $7,000 if a vehicle with Bridgestone tires drivers to intentionally maneuver their wins first place overall in the Formula D vehicles into well-executed, controlled slides Championship Series ($5,000 to second at high speeds through a marked course. place and $3,000 to third place). The Competitors are judged primarily on style, highest finishing vehicle with Bridgestone not necessarily by elapsed time. tires, regardless of overall rank, will be Seven Formula D events are scheduled for awarded $3,000 ($2,000 to the second 2006. Scheduled venues are: Streets of Long highest and $1,000 to the third highest). Beach (Long Beach, Calif.); Road Atlanta See related articles, page 6. winter05 inroads 12-05.qxp 12/14/2005 5:21 PM Page 2 2 inRoads Winter2005 A Note from Mark Emkes Executive Edge This holiday stories of interest, innovative sales season it techniques, industry milestones and simply seems especially fitting to good news about our industry to share showcase the gifts we have throughout our dealer network. Please feel in one another. The last free to share these stories with us as year has challenged our eagerly as you share your time and talents business, our communities in your home communities. and our patience in so many ways, but I continue to be amazed at the somehow we continue to rise above the tremendous work and efforts put forth by adversity and do goodwill our teammates each and be successful in spite "Be true to your work, your word year throughout the of the natural disasters, and your friend." Americas. economic distress and - Henry David Thoreau As we look forward to supply issues. the New Year, I The gifts we have in each other and in challenge each of you to live up to the our desire to continue to do goodwill great words of Henry David Thoreau — "Be efforts in our home communities and true to your work, your word and your beyond — not solely in the spirit of the friend." No doubt that if we all live true to holiday but in the spirit of living all year these powerful and inspiring words we can long — continue to speak volumes about all make a difference together. our strengths. I wish you all a terrific holiday season This edition of InRoads is dedicated not and a prosperous new year, only to spotlight notable efforts by our dealer family members but also to showcase products/innovations and technology. We will continue to search for Mark A. Emkes Where’s Mario Where’s Mario In October, Mario Andretti brought racing N.C.; he met fans and signed autographs at excitement to North Carolina with three Pete Smith Tire's Customer Appreciation Day visits to dealers. He was part of the in Rolesville, N.C.; and he cut the ribbon at celebration at Mooresville Tire & the Family Tire & Auto Service grand Automotive's grand opening in Mooresville, opening in New Bern, N.C. Mooresville: Mario meets some of his youngest fans. New Bern: Mario cuts the ribbon at the Family Rolesville: The employees at Pete Smith Tire and Tire & Auto Service grand opening. some family members pose with Mario. winter05 inroads 12-05.qxp 12/14/2005 5:21 PM Page 3 Winter2005 inRoads 3 Bridgestone Firestone Canada Plays Prominent Role Canada in AJAC Event at Shannonville Selecting the Canadian Car sponsored the Track Management Team, as of the Year is serious business — a well as the Julie Wilkinson Motorsport fact that was evident at the Journalism Award, one of the awards Shannonville Motorsport Park handed out at the annual AJAC Journalism (www.shannonville.com) recently. Awards Banquet. This was the setting for the Mike Filipek, OE sales account manager Automobile Journalists Association of for BFNT in Torrance, Calif., and Michele Canada's TestFest, a week-long event Amirault, marketing and PR specialist for during which 62 eligible cars were BFCA, were on hand as resident specialists put through their paces by 72 to answer questions for media in attendance. journalists from across Canada. Also in attendance were 82 corporate representatives, who spent the week observing, briefing the reporters and, in some cases, giving presentations. Bridgestone Firestone Canada, a Mike Filipek presented the Julie Wilkinson long time sponsor of AJAC, was highly Motorsport Journalism Award (sponsored visible at the event, given its status as a by Bridgestone Firestone Canada) and the accompanying $500 in prize money to platinum sponsor. Along with being the Montreal-based freelance journalist exclusive tire manufacturer on site during Nadine Filion. TestFest, Bridgestone Firestone Canada also Tennessee Titans and Bridgestone Firestone News Team Up to Support Red Cross Relief Efforts for Hurricane Katrina Bridgestone Firestone North American total of $138,298 — to the fund that will go Tire, LLC and the Tennessee Titans teamed to the Nashville Area Chapter of the up with the Nashville Area Chapter of the American Red Cross. This is above and American Red Cross and Second Harvest beyond the money the two entities have Food Bank to spearhead a massive already donated to Hurricane relief efforts. community blood and food drive as well as The NFL and the Bridgestone Global Group a fundraising campaign to help the victims of Companies each donated more than $1 of Hurricane Katrina. million to the American Red Cross Hurricane The blood and food drive took place Katrina Disaster Relief Fund. Sept. 17 at The Coliseum in downtown "It was a privilege for us to be able to Nashville and featured games, prizes, join with the Titans and the Red Cross to giveaways, special Titans guests and help so many people in need," said John cheerleaders. Gamauf, president, Consumer Replacement The event was part of a weekend-long Tire, BFNT. event, titled "Titans Drive for Relief," in "We have a conjunction with the Titans' home opener very proud against the Baltimore Ravens. On Game Day, tradition of Sept. 18, Bridgestone Americas teammates volunteerism were on hand at The Coliseum gates and giving collecting donations for the Red Cross back to the Hurricane Katrina Disaster Relief Fund. community. To help jump-start the "Titans Drive for We are Relief" fundraising effort, Bridgestone thrilled that Firestone and the Titans each donated a this blood and food drive and fundraising dollar for every seat in The Coliseum — a campaign was a huge success." winter05 inroads 12-05.qxp 12/14/2005 5:22 PM Page 4 4 inRoads Winter2005 Chicago Event Nets Donation of 100 Cars for Milla Group News Domestic Violence and Hurricane Victims Dealers Celebrates For many people, a car 50th represents freedom and independence, but for victims of domestic violence, a car can be Anniversary a lifeline. The Bumper to Bumper Charity Cars Hector Milla, owner of Milla Campaign in Chicago donated 100 cars to Group in Argentina, recently domestic violence victims and six families celebrated his 50th anniversary who survived Hurricanes Katrina and Rita. as a Bridgestone Firestone Bridgestone Firestone played a role in the dealer. event by donating 72 tires, 100 air gauges Milla Group was founded on and 250 "Know Your M.A.R.I.O.S." booklets. Sept. 19, 1955, by Julio Milla in The supplies were donated through Duxler donated labor and parts. Charity Cars then Carhué, Buenos Aires, Argentina. Tire, a Bridgestone Firestone affiliated dealer contacted domestic violence assistance After years of work, Milla was in Libertyville, Ill.
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