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Global Sports Impact Event Study Global Sports Impact Event Study Abidjan 2017 World Taekwondo Grand-Prix Final & Team Championships 2-6 December 2017 GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS This Event Study is subject to copyright agreements. No part of this Event Contents Study may be reproduced distributed or transmitted in any form or by any means or stored in any retrieval system of any nature without prior written permission. Application for permission for use of copyright material shall Overview 3 be made to Sportcal Global Communications Ltd (“Sportcal”). Economic 8 Sportcal has prepared this Event Study using reasonable skill care and diligence for the sole and confidential use of World Taekwondo (WT) for Media 10 the purposes set out in the Event Study and Sportcal does not assume or accept or owe any responsibility or duty of care to any other person. Any Social Media 15 use that a third party makes of this Event Study or reliance thereon or any decision made based on it, is the responsibility of such third party. Sponsorship 20 The Event Study reflects Sportcal’s best judgement in the light of the information available at the time of its preparation. Sportcal has relied Sporting 22 upon the completeness accuracy and fair presentation of all the information data advice opinion or representations (the “Information”) Social 28 obtained from public sources and from WT, the Local Organising Committee of the Abidjan 2017 World Taekwondo Grand-Prix Final and Team Championships (“LOC”). The findings in the Event Study are conditional upon such completeness accuracy and fair presentation of the Information. Data provided by: 2 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Overview 3 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Overview Executive Summary Date: 02-06 December 2017 City: Abidjan Nation: Ivory Coast ECONOMIC SPONSORSHIP Venue: Palais des Sports de Treichville Attendance – Total 5,802 Event Sponsors / Partners 14 Owner: World Taekwondo Venues 1 World Taekwondo Partners 3 Organiser: Ivory Coast Taekwondo Federation MEDIA Main Sponsors 8 Frequency: Annual TV Nations 81 Institutional Partners 3 Inc. Magazine / News n/a SPORTING The World Taekwondo Grand-Prix Final and Team Championships 2017 TV Broadcasters 11 Athletes – Total 192 were held in Abidjan, Ivory Coast from 2-6 December. Inc. Magazine / News n/a Male / Female 108 / 84 An estimated 5,802 people were in attendance over both events which TV Continental Reach 5 Domestic / Overseas 20 / 172 were broadcast live via one domestic broadcaster and 10 international YouTube Videos 31 Continental Reach 6 broadcasters YouTube Views 128,554 Competing Nations 41 WT Website Users 20,086 Officials – Total 431 A total of 192 athletes from 41 nations and six continents competed across WT Website Sessions 27,182 SOCIAL both events in Abidjan. WT Website Page Views 79,371 Volunteers 298 Accredited Media 81 Domestic / Overseas 298 / 0 Social media accounts associated with both events grew by 14.2 per cent SOCIAL MEDIA (all accounts) followers over the event period. Posts 34 The event was supported by 14 sponsors and partners. Likes / Comments / Shares 5,215 New Followers 376 4 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Overview Overview Event History Event History World Taekwondo Grand-Prix Final: Hosts 2013-2020 World Taekwondo Team Championships: Hosts 2006-2020 YEAR CITY NATION CONTINENT YEAR CITY NATION CONTINENT 2013 Manchester United Kingdom Europe 2006 Bangkok Thailand Asia 2014 Queretaro Mexico North America 2009 Baku Azerbaijan Europe 2015 Mexico City Mexico North America 2010 Urumqi China Asia 2016 Baku Azerbaijan Europe 2012 Santa Cruz Aruba North America 2017 Abidjan Ivory Coast Africa 2013 Abidjan Ivory coast Africa 2018 Fujairah United Arab Emirates Asia 2014 Queretaro Mexico North America 2019 Moscow Russia Europe 2015 Mexico City Mexico North America 2020 Tunis Tunisia Africa 2016 Baku Azerbaijan Europe 2017 Abidjan Ivory Coast Africa 2018 Fujairah United Arab Emirates Asia 2019 Moscow Russia Europe 2020 Tunis Tunisia Africa Continental hosting distribution, 2013-2020 Continental hosting distribution, 2006-2020 2 2 3 3 1 3 3 3 Africa Asia Europe North America Africa Asia Europe North America 5 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Overview Previous Edition World Taekwondo Grand-Prix Final 2016 World Taekwondo Team Championships 2016 Date: 09-10 December 2016 Date: 12-13 December 2016 City: Baku City: Baku Nation: Azerbaijan Nation: Azerbaijan Venue: Sarhadchi Olympic Sport Complex Venue: Sarhadchi Olympic Sport Complex Organiser: Azerbaijan Taekwondo Federation Organiser: Azerbaijan Taekwondo Federation ECONOMIC MEDIA ECONOMIC MEDIA Attendance - Total n/a TV Continental Reach n/a Attendance - Total 800 TV Continental Reach n/a Venues 1 TV Nations 84 Venues 1 TV Nations 84 SPORTING Inc. Magazine / News n/a SPORTING Inc. Magazine / News n/a Athletes - Total 114 Broadcasters 11 Athletes - Total 89 Broadcasters 11 Male / Female 60 / 54 Inc. Magazine / News n/a Male / Female 43 / 46 Inc. Magazine / News n/a Domestic / Domestic / 5 / 107 Accredited Media 71 13 / 76 Accredited Media 71 Overseas Overseas Continental Reach 6 SOCIAL Continental Reach 3 SOCIAL Competing Nations 39 Volunteers 11 Competing Nations 10 Volunteers 11 6 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Overview Overview Host Profile Venue Ivory Coast Palais des Sports de Treichville Size: 322,463 km2 Capacity: 3,400 Population: 24,184,810 (2017) Venue type: Permanent GDP per capita: $3,600 (2016) Admission type: Non-ticketed** GDP growth: 7.7% (2016) Nations Index*: 69 (2017) Selected major sports events hosted in Ivory Coast: 2009-2021 Bio: Ivory Coast is located in West Africa. The city of Yamoussoukro is its political capital and SPORT HOST EVENT Abidjan is the economic capital of the country. Soccer Various Orange African Nations Championship 2009 Abidjan Basketball Abidjan Afrobasket Men 2013 WTF World Cup Taekwondo Team Championships Size: 2,119 km2 Taekwondo Abidjan 2013 Population: 4,395,243 (2014) Games Abidjan Games of La Francophonie 2017 Cities Index*: 232 (2017) Cycling - Bio: Abidjan is situated in the south of Ivory Coast road Various UCI Africa Tour 2017 and is the most populated city in the country. Taekwondo Abidjan Abidjan 2017 World Taekwondo Grand-Prix Final Abidjan 2017 World Taekwondo Team *Sportcal Global Sports Nations and Cities Indices can be found at: www.sportcal.com/impact Taekwondo Abidjan Championships Soccer Various Total Africa Cup of Nations 2021 **Grand-Prix Final was ticketed on the first day of competition. 7 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Economic 8 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Economic Attendance Attendance by type Attendance by day TYPE Spectators 4,800* Accredited persons 1,002 17.3% TOTAL 5,802 *Spectator attendance data is an estimation Over the four days of competition a total of 5,802 persons attended the Abidjan Grand-Prix Final and Team Championships. 82.7% It is estimated that there were 4,800 spectators in attendance, which averages around 1,200 spectators per day. Spectators Accredited persons There were also 1,002 accredited persons present across both World Taekwondo events in Abidjan. The event was ticketed on the first day (02 December) however, tickets for the remaining three competition days were subsidised free-of-charge by an Ivorian national company. 9 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Media 10 © and database right 2018 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / ABIDJAN 2017 WORLD TAEKWONDO GRAND-PRIX FINAL & TEAM CHAMPIONSHIPS Media Television Broadcast TV broadcasters overview TV broadcasters breakdown MEASURE TERRITORY BROADCASTER ACCESS RIGHTS TYPE Broadcasters 11 Americas* Claro TV Pay-TV Live, delay, highlights TV nations 81 Brazil Globo TV Pay-TV Live, delay, highlights TV continental reach 5 China CCTV5 Free-to-air Live, delay, highlights Europe & Africa**** SFR Pay-TV Live, delay, highlights TV nations by continent French-speaking Live, delay, highlights Canal+ Pay-TV African countries*** Iran IRIB Free-to-air Live, delay, highlights 12 Ivory Coast RTI Free-to-air Live, delay, highlights Korea SBS Free-to-air Live, delay, highlights 10 Morocco SNRT Free-to-air Live, delay, highlights 6 49 South America Live, delay, highlights TyC Pay-TV 4 (excluding Brazil)** Spain TVE Free-to-air Live, delay, highlights Africa Asia Europe North America South America **** France, Belgium, Portugal, Switzerland, Luxembourg, Israel, Nigeria, Tanzania, Uganda, Burundi, Rwanda, Mozambique,
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