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June 7, 2010 ANALYSIS of the FTC's DECISION NOT to BLOCK
June 7, 2010 ANALYSIS OF THE FTC’S DECISION NOT TO BLOCK GOOGLE’S ACQUISITION OF ADMOB Randy Stutz and Richard Brunell* Introduction On May 21, 2010, after months of investigation, the Federal Trade Commission (FTC) announced that it would not challenge Google’s $750 million acquisition of AdMob, a mobile advertising network and mobile ad solutions and services provider.1 In this white paper, we present AAI’s analysis of the FTC’s decision. The FTC found that, but for recent developments concerning Apple, the acquisition “appeared likely to lead to a substantial lessening of competition in violation of Section 7 of the Clayton Act.” According to the FTC, Google and AdMob “currently are the two leading mobile advertising networks, and the Commission was concerned about the loss of head-to-head competition between them.” The companies “generate the most revenue among mobile advertising networks, and both companies are particularly strong in … performance ad networks,” i.e. those networks that sell advertising by auction on a “per click” or other direct response basis. Without necessarily defining a relevant market, the Commission apparently saw a likelihood of unilateral anticompetitive effects, as it found “each of the merging parties viewed the other as its primary competitor, and that each firm made business decisions in direct response to this perceived competitive threat.” Yet, Apple’s acquisition of the third largest mobile ad network, Quattro Wireless, in December 2009, and its introduction of its own mobile advertising network, iAd, as part of its iPhone applications package, convinced the FTC that the anticompetitive effects of the acquisition “should [be] mitigate[d].” The Commission “ha[d] reason to believe that Apple * Randy Stutz is a Research Fellow and Richard Brunell is the Director of Legal Advocacy of the American Antitrust Institute (AAI), a non-profit research and advocacy organization devoted to advancing the role of competition in the economy, protecting consumers, and sustaining the vitality of the antitrust laws. -
Auditing Offline Data Brokers Via Facebook's Advertising Platform
Auditing Offline Data Brokers via Facebook’s Advertising Platform Giridhari Venkatadri Piotr Sapiezynski Elissa M. Redmiles Northeastern University Northeastern University University of Maryland Alan Mislove Oana Goga Michelle L. Mazurek Northeastern University Univ. Grenoble Alpes, CNRS, University of Maryland Grenoble INP, LIG Krishna P. Gummadi MPI-SWS ABSTRACT then selling this information to third-parties such as banks, insur- Data brokers such as Acxiom and Experian are in the business of ance companies, political campaigns, and marketers. The collection collecting and selling data on people; the data they sell is commonly practices of data brokers have been the subject of an ongoing pri- used to feed marketing as well as political campaigns. Despite the vacy debate. For example, data brokers typically only make data ongoing privacy debate, there is still very limited visibility into data available to clients who purchase it, and not to the users who it is collection by data brokers. Recently, however, online advertising actually about [20]. Even worse, public-facing web sites run by data services such as Facebook have begun to partner with data brokers— brokers [10] that purport to reveal the data only report a fraction to add additional targeting features to their platform— providing of what they actually have [19, 47]. In fact, outside of a few niche avenues to gain insight into data broker information. areas (e.g., credit reports), people in the U.S. have limited if any In this paper, we leverage the Facebook advertising system—and rights to determine the provenance of, correct, or even view the their partnership with six data brokers across seven countries—in data these companies have on them [38]. -
The Rise of Data Capital
MIT TECHNOLOGY REVIEW CUSTOM Produced in partnership with The Rise of Data Capital “For most companies, their data is their single biggest asset. Many CEOs in the Fortune 500 don’t fully appreciate this fact.” – Andrew W. Lo, Director, MIT Laboratory for Financial Engineering “Computing hardware used to be a capital asset, while data wasn’t thought of as an asset in the same way. Now, hardware is becoming a service people buy in real time, and the lasting asset is the data.” – Erik Brynjolfsson, Director, MIT Initiative on the Digital Economy as retailers can’t enter new markets and security. The pursuit of these Executive Summary without the necessary financing, they characteristics drives the reinvention Data is now a form of capital, on the can’t create new pricing algorithms of enterprise computing into a set of same level as financial capital in terms without the data to feed them. In services that are easier to buy and of generating new digital products nearly all industries, companies are use. Some will be delivered over the and services. This development has in a race to create unique stocks of Internet as public cloud services. implications for every company’s data capital—and ways of using it— Some corporate data centers will be competitive strategy, as well as for before their rivals outmaneuver them. reconfigured as private clouds. Both the computing architecture that Firms that have yet to see data as a raw must work together. supports it. material are at risk. New capabilities based on this new Contrary to conventional wisdom, The vast diversity of data captured architecture, such as data-driven data is not an abundant resource. -
From Legi(Macy to Informed Consent: Mapping Best Prac(Ces and Iden
From legimacy to informed consent: mapping best pracces and idenfying risks A report from the Working Group on Consumer Consent May 2009 PEN paper 3 About the Working Group The Working Group on Consumer Consent is a project convened by the Information Systems & Innovation Group of the London School of Economics and Political Science and administered by 80/20 Thinking Ltd, based in London UK. The Working Group aims to bring together key industry players, consumer experts and regulators to achieve the following goals: • To better understand the implications of the Article 29 Working Party Opinion on data protection issues related to search engines (April 2008) and its potential impact on the processing of personal information in the non-search sectors. • To foster dialogue between key stakeholders to map current practices relating to notification and consent. • To inform regulators about limitations and opportunities in models and techniques for informed consent for the processing of personal information. • To help inform all stakeholders on aspects of the pending Article 29 Opinion on targeted advertising planned in 2009. Membership The members of the Working Group included: AOL, BT, Covington & Burling, eBay, Enterprise Privacy Group, Facebook, the Future of Privacy Forum, Garlik, Microsoft, Speechly Bircham, Vodafone, and Yahoo! We also sought comments from a number of privacy commissioners and regulators from across Europe. Methodology, Meetings, and Outreach We have been actively engaging with policy-makers and regulators since the creation of the group. This networking not only enhances the quality of the research, but also goes some way to identify and prepare the audience for our discussion papers. -
Secret Consumer Scores and Segmentations: Separating Consumer 'Haves' from 'Have-Nots' Amy J
University of Missouri School of Law Scholarship Repository Faculty Publications 2014 Secret Consumer Scores and Segmentations: Separating Consumer 'Haves' from 'Have-Nots' Amy J. Schmitz University of Missouri School of Law, [email protected] Follow this and additional works at: http://scholarship.law.missouri.edu/facpubs Part of the Law and Society Commons, and the Legal Remedies Commons Recommended Citation Amy J. Schmitz, Secret Consumer Scores and Segmentations: Separating "Haves" from "Have-Nots", 2014 Mich. St. L. Rev. 1411 (2014) This Article is brought to you for free and open access by University of Missouri School of Law Scholarship Repository. It has been accepted for inclusion in Faculty Publications by an authorized administrator of University of Missouri School of Law Scholarship Repository. SECRET CONSUMER SCORES AND SEGMENTATIONS: SEPARATING "HAVES" FROM "HAVE-NOTS" Amy J Schmitz* 2014 MICH. ST. L. REV. 1411 ABSTRACT "Big Data" is big business. Data brokers profit by tracking consumers' information and behavior both on- and offline and using this collected data to assign consumers evaluative scores and classify consumers into segments. Companies then use these consumer scores and segmentationsfor marketing and to determine what deals, offers, and remedies they provide to different individuals. These valuations and classifications are based on not only consumers 'financial histories and relevant interests, but also their race, gender, ZIP Code, social status, education,familial ties, and a wide range of additional data. Nonetheless, consumers are largely unaware of these scores and segmentations, and generally have no way to challenge their veracity because they usually fall outside the purview of the Fair Credit Reporting Act (FCRA). -
Law Enforcement in the Age of Cloud Computing IACP 2012
IACPIACP 2012 2012 Cloud Panel | Discussion in Detail Law Enforcement in the Age of Cloud Computing How the Cloud is Revolutionizing the Way Agencies Manage their Digital Evidence IACP 2012 This IACP 2012 program focused on cloud computing and how it relates to law enforcement. Leading visionaries in law enforcement shared their thoughts on the cloud, how they’ve used it, and their insights about the technology revolution that is on your door step. This paper provides the basic transcript of the panel presentation in a readable format. 119th Annual International Association of Chiefs of Police Conference and Law Enforcement EducationIACP and Technology2012 Cloud PanelExposition 1 10/1/2012 IACP 2012 Cloud Panel | Discussion in Detail Table of Conents 2 Introduction 3 Main Discussion 3 Keith Trippie 11 Robert Davis 16 Chief Frank Milstead 18 Chief Jeffery Halstead 20 Tom Streicher 23 Rick Smith 26 Richard Beary 28 Hadi Partovi 30 Security 31 Total Cost of Ownership 31 Conclusion IACP 2012 Cloud Panel 1 IACP 2012 Cloud Panel | Discussion in Detail Introduction This IACP 2012 program focused on cloud computing and how it relates to law enforcement. Leading visionaries in law enforcement taught about the cloud, how they’ve used it, and their insights about the technology revolution that is on your door step. Speakers Richard Beary Robert Davis Jeffrey Halstead Frank Milstead Hadi Partovi Rick Smith Tom Streicher Keith Trippie IACP 2012 exposed a trending change in law enforcement technology: Using “the cloud.” IACP 2012 brought together thought leaders across all areas of Law Enforcement. This year the event showcased 783 Exhibiting companies. -
Online Platforms
EUROPEAN COMMISSION Brussels, 25.5.2016 SWD(2016) 172 final COMMISSION STAFF WORKING DOCUMENT Online Platforms Accompanying the document Communication on Online Platforms and the Digital Single Market {COM(2016) 288 final} EN EN Table of Contents I. Introduction .................................................................................................................................... 1 II. Characteristics of online platforms ............................................................................................. 1 2.1 Economics of online platforms .................................................................................................. 1 2.2 Europe’s position in the platform economy .............................................................................. 8 2.3 Increasing economic and social role of online platforms .......................................................... 9 III. Online platform business models ........................................................................................ 16 3.1 Marketplaces and e-commerce platforms ..................................................................... 16 3.1.1 General description .............................................................................................................. 16 3.1.2 Business models ................................................................................................................... 16 3.1.3 Main players ........................................................................................................................ -
Through the Mobile Looking Glass
The Connected World Through the Mobile Looking Glass The Transformative Potential of Mobile Technologies The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for- profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep in sight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable compet itive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 78 offices in 43 countries. For more information, please visit bcg.com. The Connected World Through the Mobile Looking Glass The Transformative Potential of Mobile Technologies David Dean, Mark Louison, Hajime Shoji, Sampath Sowmyanarayan, and Arvind Subramanian April 2013 AT A GLANCE As mobile access overtakes fixed-line access as the world’s primary way of going online, numerous factors are converging to give mobile the capabilities, scale, and reach achieved by few other technological advances. Mobile Models Take Shape The global playing field is uneven, but this does not necessarily benefit rich coun- tries or nations with extensive telecommunications networks. Mobile is developing along different lines in different markets, driving new waves of innovation around the world. A Complex Policy Agenda Mobile and its impact are evolving faster than the ability of policymakers to deal with them. A Mobile Health Check for Companies Companies need to ask: Can consumers and employees engage with us through the device of their choosing, at a time and place of their determination, and come away from the experience satisfied and having accomplished what they set out to do? 2 Through the Mobile Looking Glass lice never dreamed of a world like this. -
Why SMS Advertising?
RESEARCH Why SMS Advertising? “The ‘Reply 1’ feature The mobile advertising industry, although nascent, already offers a wide array of options through which advertisers can reach captive audiences. In terms of the dramatically increased broad technologies currently available, mobile advertising manifests itself on the Mobile Internet (WAP), as part of cell phone client applications, and through text alert subscriptions and messaging services (SMS). It is the last of these, SMS, that will be the focus of this paper, and in particular, the remarkable promise that this form of advertising shows proved that a call to action as a vehicle for reaching a highly receptive and responsive audience through the use of targeted, unobtrusive, and actionable advertisements. The aim is to provide clarity within a text message was on the potential of SMS advertising by presenting a historical account of the research and discovery processes that took place at 4INFO over the course of 2005 and 2006 effective.” leading to the refinement of our interactive advertisement offering. Background 4INFO launched in February of 2005, initially focused on providing a mobile search solution for end consumers through text messaging, WAP sites, and a downloadable client application products. In 2006 4INFO launched an alerts product as part of its coverage of the NCAA Championship Tournament. This product introduced a new subscription mechanism that enabled users to sign up for an alert by responding to a call to action presented in the results of an SMS search request. The simple call to action appeared at the end of search results with a brief statement: “Reply for game end alert”. -
Libraries and Mobile Technologies
On the Move with the Mobile Web: Libraries and Mobile Technologies Ellyssa Kroski http://www.ellyssakroski.com Kroski, Ellyssa On the Move with the Mobile Web: Libraries and Mobile Technologies Chapter One: What is the Mobile Web?............................................................................................3 The Mobile Web Defined.............................................................................................................. 3 Who Are the Early Adopters? ....................................................................................................... 3 What Are People Doing with Their Mobile Devices? .................................................................. 4 Benefits of the Mobile Web .......................................................................................................... 6 Mobile Web Challenges ................................................................................................................ 6 Mobile Web Resources & Reports................................................................................................ 7 Notes ............................................................................................................................................. 8 Chapter 2: Mobile Devices ............................................................................................................. 10 Mobile Phone Devices ................................................................................................................ 10 Mobile Phone Manufacturers.......................................................................................................11 -
Noble Media Newsletter Q1 2020
MEDIA SECTOR REVIEW INTERNET AND DIGITAL MEDIA COMMENTARY Global Pandemic Spares Few Internet and Digital Media Stocks During the first quarter of 2020, the S&P 500 fell by 20%. Only the Noble ad tech sector underperformed (-28%) the S&P 500’s performance during the first quarter, with social media stocks (- 19%) declining in-line with the S&P 500, and digital media (-10%) and marketing tech (-7%) stocks INSIDE THIS ISSUE outperforming the broader market. Outlook: Internet and Digital Media 1 One might think that the Corona virus pandemic and the resulting stay-at-home mandates would be Digital Media 4 good for internet and digital media companies given the accompanying spike in consumer usage. Advertising Tech. 5 Marketing Tech. 6 However, stock price performance varied widely primarily based upon the business model associated Social Media 7 with each company. This divergence in performance was apparent in the prices of the FAANG stocks in Industry M&A Activity 8 the first quarter. Shares of Netflix were up +16% thanks to increased usage combined with a relatively Outlook: Traditional Media 11 recession resistant subscription-based business model, and shares of Amazon were up +6% as retail TV 14 store closures required consumers to look for purchasing certain goods online. On the other end of the Radio 15 spectrum, shares of Google and Facebook decreased 13% and 19%, respectively, as concerns that Publishing 16 Industry M&A Activity 17 entire advertising verticals (travel, retail, auto, energy) would be down in the coming months. Noble Overview 18 Similarly, the vast difference between the performance of the ad tech stocks (-28%) and the marketing tech (-7%) stocks is best explained by the difference in their respective business models. -
Technology Vision for Oracle 2018 | Accenture
TECHNOLOGY VISION FOR ORACLE EXECUTIVE SUMMARY Bringing five key technology trends to life with Oracle technologies Accenture Technology Vision 2018 WELCOME We are pleased to present the Accenture to the center of people’s lives. As leading Technology Vision for Oracle 2018, our companies apply digital technologies and annual forecast of the trends unfolding operate with ever-increasing intelligence, in the next three years. traditional boundaries between business and personal are dissolving. The very role of With it, we share the important strategic the enterprise in society is being redefined. shifts companies must make to unleash the unprecedented potential of the intelligent Accenture’s year-long research into the enterprise. We are working and living in a technology trends driving this change time of unparalleled technology innovation resulted in this thought-provoking report: and invention. This technology revolution “Intelligent Enterprise Unleashed: Redefine is marked by a series of exponential your company based on the company you technological advances—including keep.” Our forecast describes the widespread cloud, artificial intelligence, blockchain, opportunities available to companies to use augmented and virtual reality, internet Oracle and other technologies at each level of things, robotics, quantum computing, of the enterprise—from strategy through and more—with Oracle technologies at operations—to improve performance and the core of this change. Individually and move closer to the center of people’s lives. collectively, these technologies represent vast potential for the future of business, Through innovation-led research, deep and are creating the imperative to reinvent insights and powerful examples, the and reimagine the way we do business.