Debs Memorial RadioFund politan which could not be reached by trans- Delis no% operates standard radio station WEVD. They mitters located in Manhattan. Their figures show that have a tie-up with the Jewish Daily Forward for financing their station will cover 970,596 population. station operation. Adolph Held is president. Location of transmitter is at 36 East 38th Street. Antenna height will be 360 feet. Philadelphia, the city of brotherly love, won't be so News Syndicate Company peaceful when the eight applications vie for the three I his company is owned by the Tribune Company, pub- available channels. lishers of the Chicago Tribune and the New York Daily Philco, who has been operating WPTZ for many years. News. Ralph Patterson is president of the News Syndi- has the fourth allocated channel. Two deparment stores, cate Company and Cliff Denton is in charge of television. three newspapers, 2 broadcasters, 2 broadcast -manufac- The News estimates a $500,000 cost for their transmitter. turers make up the Philadelphia story. They plan to locate their transmitter at 220 West 42nd Philadelphia Inquirer Street. This newspaper, a division of Triangle Publications Raytheon Manufacturing Company headed by Walter H. Annenberg. Plans are to locate their Raytheon, manufacturer of electronic equipment and transmitter and antenna on top of the Philadelphia In- tubes, has announced elaborate plans for the operation of quirer building at 400 North Broad Street. a transcontinental microwave relay. At present they have applications for stations in Chicago, Waltham (Boston). WDASBroadcasting Station and New York. The transmitter will be located at 60 East This broadcaster, operators of WDAS for the past 15 42nd Street. Raytheon president is Laurence K. Marshall. years, plans to locate their transmitter at Woodside Park. Joseph Pierson, as manager of the communications di- It will give coverage to 2,439,000 people, including ser- vision, is in charge of television. vice to Wilmington and as far north as Phoenix, Pa. Alexander Dannenbaum is president. WLIB WFIL This standard broadcasting station is owned by Dorothy This station, owned by Lit Brothers Department Store, S. Thackrey. Thackrey also has applications for television calls for installation of a 250 foot antenna atop the Wag- stations in Los Angeles and San Francisco. ner Building. Roger W. Clipp is president. Bremer Broadcasting Corporation Bremer operates WAAT in Newark, N. J., one of the oldest standard radio stations in the country. Principals Transmitter site for the proposed station is planned at behind the Bremer Broadcasting Corporation are Matthew 2601 Parkway at the entrance to Fairmount Park. Lee and Irving Rosenhaus and Albert H. Pollack. Principal Ellmaker is president. business of Matthew Rosenhaus is the manufacture and SeaboardRadio Broadcasting Company distribution of drug products. Seaboard is owned by John B. Kelly, Paul Herron, Sherron Electronics Company Joseph Lang and Anthony Drexel Biddle. Plans call for Sherron manufactures electronic equpment and has al- locating transmitter in Whitemarsh, Pa. with their studio ready been granted a license for an experimental television at 1514 Walnut Street. They now operate standard sta- station. They plan to locate their transmitter in Hunting. tion WIGB. ton, L. I. and thereby give coverage to parts of metro- (continued on page 39) At left is trading area map of Philadelphia. Contour map (right) shows primary area (inner circle) with calculated signal strength of five millivolts and secondary area (outer circle) with calculated 0.5 millivolt signal limit, given by a 25 kw. station. Contour map, courtesy of AllenB.DuMont Laboratories, Inc.

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6 Television