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Kodak Magazine "Photography on the Farm" Jn 0/tis &sue---____, Page Photography in News Publishing-a brief description of photoengraving and photolithographic processes l Kodal.: Photographic Salon-K.H.C.C. one of seven camera clubs sponsoring exhibit in Rochester 2 Twenty-Five Years' Service-Alec Barton reache.~ anniversary 3 Corner on Beauty-helpful hints on nail ails 3 Photographs by Camera Club Members-some interesting action a~d posed pictures 4 Photo-Patter-late summer a good time for farm snaps 6 Kodak Vegetable Gardens-end of season brings good yield 7 They Tell Us-news from the departments 8-9-10-ll K.R.C. Doings-lawn bowling, golf, softball, tennis 12-13 ""Kodak" IS A TRADE-MARK Volume 4 - Aug.- Sept. 1948 - Number 8 PUBLISHED BY CANADIAN KODAK CO., LIMITED, TORONTO, ONTARIO Photo Products are Boon to News Publishers Kodak's products are so numerous and magazines, books, catalogues, advertising their uses so varied that it is easy to pamphlets and other literature containing lose track of them after they leave the illustrations. Company. Quite a few of the people The development of color photography who mal\.e them lack a full understand­ and consequent improvements in photo­ ing of how the materials are employed engraving technique have led to wide use of in science and industry. The following color in magazines, and eventually it may be article on photoengraving and photo­ adopted by newspapers. lithography describes briefly how photo­ graphic goods make possibl'e the Growing Use of Color production of monochrome and color Color reproductions are made by the pictures for newspapers, magazines, successive impressions on paper of different posters and labels. plates, usually four in number (instead of one plate for black and white), each one ITHOUT A SPECIAL kind of photography bearing a different ink. The colors are red, called photoengraving our daily papers blue, yellow and black, which, in com­ Wwould have no news pictures, illustra­ bination, produce the various shades. Some tions or comic strips. Photoengraving illustrations have less than four colors and consists of transferring a picture to a metal occasionally some have more. plate so that a great many impressions can Photoengravers begin by making separa­ be made from it on paper. The process is tion negatives, through light filters, from a not simple- indeed it is a special craft- but color picture such as a color transparency, it has been developed to such a high degree color print, watercolor sketch or oil painting. that the results are commonplace, though Positives then are made from the separation none the less amazing. negatives. In the next step these positives The public has become accustomed to spot­ are copied through halftone screens to make news pictures because modern photoengrav­ a set of halftone negatives. The resulting ing is geared to meet the pace newspaper images are transferred to metal plates and deadlines demand. Kodak products and etched. research have made great contributions to Great care must be .exercised in making the progress of this art by a steady im­ colorplates so that the finished reproduction provement of quality and increase in speed will match the original. This is difficult of the various processes. because printing inks do not reflect or In addition to the standard darkroom absorb colors as the eye sees them, and accessories and regular photographic prod­ when one ink prints on top of another it ucts used in this field, Kodak makes must be controlled so that the colors will special materials, including Kodalith Trans­ retain their brightness. Control is main­ parent Stripping Film, Kodalith Developer tained photographically through masking, and Kodak Magenta Contact Screens. and manually by dodging and staging, Newspapers represent just one branch of which are means of holding back or em­ the publishing field to which photoengraving phasizing colors. is vital. It also supplies reproductions for Among the Kodak products used in this work are : Kodak Tri-X Panchromatic Type ally than they can by the artists' brushes. B Plates, Kodaline Process Panchromatic Photolithographers start with almost any Stripping Film, Wratten filters, densito­ type of original- Kodachrome or Ekta­ meters and gray scales. chrome transparencies, water-color sketches, oil paintings, color or monochrome prints. Photolithograph y Covers Big Field Negatives are made first, then positives, and Photolithography is another branch of the images are transferred to thin zinc printing which makes use of photographic plates, wrapped around cylinders . of a materials both for monochrome and color lithographic press and inked. reproduction. Its chief applications are for In the case of color, separation negatives large-size illQstrations as used on billboards, are made first, then the process is repeated and for multiple printing of t he same · for each of the plates. Four colors are illustration or design on one sheet. Its standard now as a result of photolithographic uses are too numerous to list individually, progress, but formerly it was not unusual for but here are a few examples to give an idea twelve or more different colors to be run of its scope: theatre lobby displays, Christ­ because there was no adequate means of mas parcel wrappings, candy boxes, greeting securing color separation. cards, book jackets, sheet music , maps, Kodak research and Kodak products are cigarette packages and calendars. Original credited with many of the advances in this oil and water-color paintings can be repro­ field. Improvement in quality and reduction duced so faithfully that it would require of costs have been accomplished through the close inspection to determine which was the development of Kodak photographic mask­ photolithograph. In fact, sometimes the ing methods and color separation techniques, latter excel the actual paintings because the Kodak F luorescence Process and Kodak colors can be controlled better photographic- Contact Screens. Suspended During War., 1\..odak Salon Reopen s The Fourteenth Kodak International Salon vided the original monochrome prints or of Photography- open to Company men and color transparencies are the work of the women throughout the world-suspended in entrants. 1938 owing to the imminence of war, is Pictorial color transparencies (section 4) being revived this year with the largest may be 2 by 2 inch or larger slides, but prize list in its history. nature color transparencies (section 5) must The event is being sponsored by seven be slides measuring 2 by 2 inches. Company camera clubs including Kodak Not more than four prints or four t rans­ Heights Camera Club. parencies may be submitted by an entrant Entries should be sent to D. D. Lauder, in any one section. Prints or transparencies Kodak Salon Representative, Canadian which have been accepted in any previous Kodak Co. ,Limited, to arrive not later than Kodak International Salon are not eligible October 1. Winning pictures will be exhibited for competition. Ineligible also (except for at Rochester Memorial Art Gallery, Kodak the C. F . Hutchison Trophy for pictorial Park Auditorium and State Street Audi­ monochrome prints) are photographs made torium. during regular working hours or on photo­ The Salon will be divided into five sections graphic assignments for any branch of t he as follows: (1) pictorial monochrome prints; Kodak Organization. All entries will be (2) pictorial color prints; (3) nature mono­ returned to the contestants fo ll owing the chrome prints; (4) pictorial color trans­ display. parencies; (5) nature color transparencies. Entry forms and additional information Prints should be affixed to mounts of 16 by may be obtained from executive members of 20 inch size, bearing in block letters on the Kodak Heights Camera Club. back the name and address of the entrant, * * * * * * the print title, and the section and nmnber Examiner-"Who was your mother before to correspond with the entry form listing. she was married?" In the color section, prints may be hand­ Applicant-"! didn't have any mother worked or manufacturers' multicolor, pro- before she was married." 2 Twenty-Five Y ears' Service prevalent in Toronto). But when the sky's flash bulb lights up, bask in its rays for an hour or more. A sun lamp is effective, too. Hands Show Character They say hands are a clue to character - they're noticed almost as much as one's face. Imagine that! To improve the situa­ tion wash hands and vvrists often in warm water with mild soap. Use a hand brush once a day to remove dirt and loose skin from around the nails. Dry thoroughly and push back the cuticle with a towel. Hands have few oil glands; consequently it is advisable to apply lotion or cream frequently. Incidentally, elbows shouldn't be neglected either. Try lotion or lemon juice on them periodically. To protect patties, rub on this same lotion before performing household tasks- washing, sew­ ing, preparing food , etc. "Well-shaped nail s kept short are more graceful than ones sharply pointed," says a beautician. True, very neat and nice. But long nails, well-shaped, are pretty too­ Alexander M. Barton if the work one does permits such "luxury." If polish is used, two fresh coats should be applied at least once a week. The latest fashion is to leave the moon and tip of the Corner on Beauty nail uncovered. Outline the moon and There are plenty of reasons why women complete the application from there. Very find it difficult to manage their finger light enamels with matching lipsticks are nails. Everyone has her own nails (as part of the new look, too. To insure a revealed by a recent survey) and her own longer lasting manicure, use a base prior to nail problems. But the primary objective applying the polish and put on a protective should be to keep them looking nice at all coating afterward.
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