Gustavus's New
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Make your life count: Gustavus’s new ads Tom Lany Web Editor s you were driving back to school or taking a study break with a pop Aradio station, you may have seen or heard Gustavus ad- vertisements, inviting you to “Make Your Life Count.” The ads are a part of a fall adver- tisement campaign targeted at prospective students. The advertisement campaign involves billboards, radio, newspaper, magazine and so- cial media ads in the Mankato, Minneapolis/St. Paul, St. Cloud, Rochester and Duluth/Superior regions of Minnesota. “We are building image to positively affect recruitment. We’re doing it in a more inten- tional way than what we have [done] in the past,” Assistant Vice President for Marketing and Communication Stacia Vogel said. “I often hear that people see billboards for other schools and hear radio ads for other schools. I see this stuff myself. So, for us it was a really positive step that we were able to go to that Tom Lany level and to have the support A Gustavus billboard located on Highway 169 near Land of Memories Park just oustide of Mankato utilizes the new advertising slogan. throughout the institution and from the board to make this mandale Community College. Political Science Major Ethan were able to launch the Make The research out there seems to important investment,” Vice I’m just not sure it’s the right Marxhausen said. Your Life Count positioning. indicate that the more you see President for Marketing and message,” Junior Chemistry This advertisement campaign It’s out of the implementation of something the more positively Communication Gwen Freed Major Daniel Burgmeier said. is just one part of a broader ini- that and the desire to communi- you feel toward it, even if you said. “Advertising is necessary tiative. “When you talk about cate that we thought it was the don’t know much about it yet. Not all students are this for every college in some way. advertising or marketing an in- time to do this advertisement It’s just a really good idea to get supportive of the campaign, Billboards and a tacky slogan stitution, it has to be absolutely campaign,” Freed said. our name out there,” Freed said. however. “I seriously question are not a good way to get the accurate. Even though I have “The market is just saturated Many students do not feel the how the ads portray Gustavus. school’s name out there. I think been here a short period of time, with online schools, and how “Make Your Life Count” brand It brings images of National the focus should be on improv- I have been impressed with it,” do you distinguish yourself as is right for Gustavus.“It’s the American University and the ing academics and athletics,” Vice President for Enrollment being different?...[F]rom my worst slogan ever,” Burgmeier University of Phoenix. The Prince said. Management Tom Crady said. point of view, it is important to said. billboards look like the T-shirt Other students feel more “We found a lot of alignment communicate [these differences] “It kind of gives the impres- stretched over [a sign],” Junior positively about the campaign. across the various audiences to to the general public so [we] sion that if you go somewhere Classics and Political Science “I think there is a tendency to about key points of distinc- attract the best students we else your life won’t count,” Major Nick Prince said. become hyper-critical because tion and elements of the ethos can,” Crady said. First-year Student Marian Lund “There [aren’t any] billboards the ads come from our own here that make it a good fit for “One of the goals with ad- said. for St. Olaf but there are for Nor- institution,” Junior English and people. With those insights we vertising is brand impression. Continued on page 3 Physics department receives $253,000 grant LaReesa Sandretsky the basement of Olin Hall. The the additional application. They News Editor grant is coming from the Na- played a “key role in pulling this tional Science Foundation (NSF) together,” Huber said. ustavus has always prided and is funded by the American In its review of Gustavus’s itself on its science oppor- Recovery and Investment Act proposal, NSF said, “Gustavus tunities,G including small classes, of 2009. Tom Huber, a physics Adolphus College has an ex- contact with preeminent science professor, submitted the ap- cellent and ongoing record of scholars through the Nobel plication into a field of 400, and providing exceptionally well Conference and Rydell Scholar Gustavus was the recipient of educated undergraduate phys- program and many opportuni- one of 100 grants. ics majors. This is a high quality ties for faculty-student research. “The application went in proposal for a small, but very In fact, between 1999 and 2008, about a year ago, and we were high quality, undergraduate Gustavus was ranked third notified at the end of July,” Hu- physics program.” highest in the nation among ber said. He submitted the initial Huber is excited about the liberal-arts colleges as the bacca- 30-page science portion. When renovations. A Doppler vibrom- laureate origin of physics PhDs. Gustavus became a finalist, they eter was purchased in 2009 with Gustavus’s science prestige were required to submit another another grant, and this new is an asset for its students and 38 pages that detailed the exact money will prolong the life and has had a domino effect as well, renovations the grants would increase the effectiveness of allowing the department to cover. Warren Wunderlich, this and other highly sensitive receive five grants in the past director of physical plant, and instruments in the basement of Jen Wahl 18 months. The most recent Bob Weisenfeld, assistant vice Olin Hall. Physics Professor Tom Huber stands in his acoustic lab, which of these is a $253,000 grant to president of corporate and Continued on page 2 will soon receive major renovations using the grant money. renovate the laboratories in foundation relations, completed Page 2 news THE GUSTAVIAN WEEKLY Continued from page 1 system that will activate when the door is opened. Though Huber says that the renova- Coming next week in Equipment has been damaged pre- tions are much less exciting than, for viously by humidity, and sometimes instance, the purchase of the new vi- experiments had to be postponed or brometer, they are still “really critical. THE WEEKLY: rushed because of poor ventilation in the We moved in here 20 years ago, and basement. “We would have to turn off the labs have been here for only 10-15 the air conditioning to stop the blowing years. We put a bunch of boxes together and then rush through the experiment for research labs.” In the interest of time A preview of the Nobel Confer- before it got too hot,” Huber said. When and money, the school sacrificed quality. working with such sensitive equipment, This grant will bring the labs to a more a neutral environment is crucial. serious and competitive level. ence, “Making Food Good.” The money, among other things, will The labs have the professors ex- soundproof Huber’s acoustic lab that cited, but the benefits extend largely houses the vibrometer. In the acoustic to students, too. The labs will be used labs and other labs in the basement, the for summer research opportunities, ventilation system will be redone and hands-on experience for students and Stay tuned. the security systems improved. When research projects for senior honors ma- potentially dangerous experiments jors, among others. Junior Physics Major are in progress, such as high-powered Max Matheson is excited to use the labs lasers, the current system involves put- post-renovation. “We use these labs a ting a “Do Not Enter” sign on the door. lot … My classes are in there four times The new system will hopefully include a week,” he said. “I’m pretty stoked!” a key box and an automatic shut down Campus Safety Report Tip of the Week: Tuesday, September 14 Automated Lightning Detection System • A faculty member reported The College has an automated money stolen from his office in Thorguard Lightning Detection Vickner Hall. System mounted on top of Lund Center and the football stadium building. The system is designed to Friday, September 17 predict a lightning strike within a defined geographical area (6 miles) • A Gustavus student was and will provide advance warning cited in the Sorensen Hall parking even when there appears to be no lot by Campus Safety and SPPD evidence of lightning in the area. for underage consumption. The When the sensors detect conditions student was transferred to Detox. for a lightning strike, the automated system will sound 15-second blast Saturday, September 18 from its horns to warn those work- ing or playing outside to imme- diately seek shelter, and a yellow • A Campus Safety officer strobe will activate and stay on responded to the Student Union for until danger has passed or at least an alcohol violation. 10 minutes after the last detection of lightning. Once the system has Sunday, September 19 detected an all-clear, you will hear three short blasts and the yellow • A Gustavus student was strobe will go off. The lightning cited for underage consumption in detection is operational daily from Pittman Hall by Campus Safety. 6 a.m. to 9 p.m. If the system acti- • A Gustavus student was vates, you should immediately go cited for an underage alcohol viola- inside the nearest building. Do not tion by Campus Safety in Norelius seek shelter under trees or other tall Hall.