Corporate Structure ASTRO MALAYSIA HOLDINGS BERHAD
We will never stop Not when technology reinvents itself Nor when the future appears formidable We will never rest on our laurels of past achievements There are no full stops in the story of our brand Only commas that speak of our resilience to go on To rise up to every challenge, and to challenge ourselves with every success We will dream up ideas to delight our customers And forge new landscapes for our talents We will create inspiring local and regional originals And bring human value to the communities we serve We will leverage new technology to deliver meaningful customer experiences And redefine how people watch, read, listen, play and shop From single screens to multiscreens, from the living room to wherever they go We will never stop learning Because we believe that success is not a destination But a never-ending journey We will never stop Integrated Annual Report 2020 3 Company Overview Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 5.7 million or 75% of Malaysian households across our TV, radio, digital and commerce platforms As a trusted brand, Astro keeps Malaysians entertained monthly unique visitors (“MUV”) while Go Shop, our and informed with a variety of vernacular, international home shopping and commerce business, engages with and live sports content, engaging with 24 million 2.2 million shoppers. individuals. In 2019, we elevated customer viewing experience by launching the Ultra Box, our latest 4K As the leading movie producer in Malaysia, Astro Ultra High Definition (“4K UHD”) Set-top box (“STB”) is committed to raising the standard of local films with Cloud Recording, and introduced content- with blockbusters such as Hantu Kak Limah, broadband bundles to cater to customers’ needs.
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