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Newsquest Basingstoke NEWSQUEST BASINGSTOKE When looking at options in Hampshire there is only one publisher that can provide maximum coverage of Basingstoke. Newsquest Basingstoke is able to tailor-make an advertising schedule with the highest degree of flexibility and understanding of your needs; • If it’s mass penetration with free weekly newspapers, we can do it. • If it’s the readership appeal of well established, community led paid weekly newspapers, we can do it . No other publisher can give you the coverage or the variety of paid/free publications like Newsquest Basingstoke. Average Weekly Distribution ABC Jul-Dec ‘12: 21,958 Average Weekly Readership JICREG Oct ‘13; 32,713 Established Postal Sector Breakdown (coverage) 1980 Sector Area Distribution RG22 4 Brighton Hill, Hatch Warren 4,804 Frequency RG22 5 Kempshott. Buckskin 1,907 Weekly (Wednesday PM) RG22 6 South Ham 1,892 RG23 8 Winklebury 2,158 Cover price RG24 7 Old Basing 1,120 Free RG24 8 Lychpit, Chineham (inc Sherfield Park) 3,087 Content RG24 9 Popley 2,678 RG26 3 Tadley, Pamber Heath 2,163 Property RG26 4 Tadley 1,499 Classified Total: 21,308 Recruitment Motoring Current door to door distribution as of October ‘13 Trades & Services *ABC Jul-Dec ‘10 & Experian Ltd/TGI 2009 Readership Analysis Readership by demographic group Adults Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE 32,713 15,585 17,128 3,692 5,629 6,461 6,251 4,602 6,078 20,096 12,617 48% 52% 11% 17% 20% 19% 14% 19% 61% 39% Readerships by location & demographics Location Adult AIR AIR % Men Women age 15-24 age 25-34 age 35-44 age 45-54 age 55-64 age 65-74 age 75+ ABC1 C2DE Circulation Basingstoke 27976 27.75 13280 14696 3217 5045 5657 5293 3814 2918 2031 1675 11224 18771 Kingsclere Tadley 4737 22.45 2305 2432 474 584 805 957 788 661 467 3344 1393 3187 Source: JICREG October 2013 Area Demographics BE UK Count % Count % Index AGE RANGE 15-24 11,318 15 7,802,802 15 102 25-34 12,064 16 7,810,854 15 108 35-44 12,967 17 8,102,566 16 112 45-54 13,306 18 8,915,766 17 105 55-64 11,132 15 7,715,867 15 101 65+ 13,619 18 11,797,496 23 81 SOCIAL GRADE ABC1 38,380 52 25,418,435 49 110 C2DE 36,025 48 26,726,916 51 94 GENDER Male 36,859 50 25,494,718 49 101 Female 37,547 50 26,650,633 51 99 MARITAL STATUS Single 10,798 15 10,174,085 20 74 Married 49,648 67 31,628,312 61 110 Wid/div/sep 13,959 19 10,342,954 20 95 CHILDREN IN HOUSEHOLD No Children 55,587 75 40,382,158 77 96 1 child 9,178 12 5,762,496 11 112 2 children 7,408 10 4,282,768 8 121 3+ children 2,232 3 1,717,929 3 91 HOUSEHOLD SIZE (Base: households) 1 person 8,226 21 6,621,318 24 86 2 people 16,526 42 10,961,647 40 104 3 people 6,383 16 4,371,092 16 101 4 people 5,858 15 3,410,572 13 118 5+ people 2,311 6 1,747,720 6 91 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 5,974 15 5,094,605 19 81 £10,000 - £16,999 8,420 21 5,854,703 22 99 £17,000 - £22,999 5,766 15 3,857,711 14 103 £23,000 - £29,999 5,636 14 3,536,642 13 110 £30,000 - £39,999 6,130 16 3,589,835 13 118 £40,000+ 7,379 19 5,178,853 19 98 PERSONAL INCOME £6,999 or less 13,890 19 9,829,328 19 99 £7,000 - £12,999 17,753 24 10,509,673 20 118 £13,000 - £19,999 11,514 15 8,734,864 17 92 £20,000 - £26,999 10,184 14 6,769,957 13 105 £27,000 - £36,999 6,748 9 5,348,147 10 88 £37,000 - £49,999 3,046 4 2,717,012 5 79 £50,000 or over 1,783 2 1,455,311 3 86 None 9,486 13 6,781,059 13 98 Source: Experian Ltd/TGI 2012 Base: Adults 15+, unless otherwise stated Average Weekly Circulation ABC Jan-Dec ’12; 12,942 Average Weekly Readership JICREG Oct ‘13; 36,017 Established 1878 Frequency Weekly (Thursday) Cover price £1.00 Content Homes and Gardens Business Leisure Jobs Wheels Home Services Sport Postal Sector Breakdown Sector Area Circulation Sector Area Circulation GU14 6 South Farnborough, Farnborough 2 RG21 6 Hamilton Close 228 GU14 7 Farnborough (in Farnborough Park) 2 RG21 7 Alencon Link 1,300 GU14 9 Cove, Fox Lane, Farnborough 1 RG21 8 Winchester Road 1,047 GU15 3 London Road, Camberley 1 RG22 4 Basingstoke (Inc Beggarwood, Hatch Warren) 1,648 GU16 7 Frimley 2 RG22 5 Basingstoke (Inc Worting, Kempshott) 790 GU46 6 Cricket Hall, Yateley 4 RG22 6 Pinkerton Road, Basingstoke 731 GU46 7 Yateley Green, Yateley 7 RG23 7 Oakley, Malshanger, Newfound 326 GU51 3 Pondtrail, Fleet 16 RG23 8 Basingstoke (inc Wooton St Lawrence, Worting) 369 GU51 5 Fleet (Inc Church Crookham, Crookham Village) 1 RG24 7 Old Basing, Mapledurwell 412 GU52 0 Nether Vell-Mead, Fleet 2 RG24 8 Chinham, Lychpitt 1,043 GU52 6 Church Crookham, Fleet, Hampshire 9 RG24 9 Basingstoke (Inc Sherborne St John) 718 GU52 7 Fleet (Inc Church Crookham) 1 RG25 1 Basingstoke 33 PO15 5 Fareham (Inc Titchfield, Segensworth West) 1 RG25 2 North Waltham, Upton Grey 53 RG 1 1 Friar Street, Reading 5 RG25 3 Overton, Steventon, Ashe 311 RG 1 2 Southampton Street, Reading 9 RG26 3 Tadley (inc Pamber Heath, Pamber Green) 722 RG 1 8 Cardiff Road, Reading 1 RG26 4 Franklin Avenue 237 RG 2 9 Arborfield, Shinfield 4 RG26 5 Bramley, Baughurst, Little London 216 RG 4 8 Emmer Green, Caversham 1 RG27 0 Sherfield-on-loddon, Eversley 275 RG 5 3 Woodley 5 RG27 8 tley Wintney, Winchfield 44 RG 6 1 Earley, Woodley 9 RG27 9 Hook (Inc Rotherwick, Newnham) 420 RG 6 5 Earley, Lower Earley 2 RG28 7 Whitchurch (Inc Laverstoke) 158 RG 7 1 Spencers Wood 10 RG29 1 Odiham, North Warnborough 161 RG 7 3 Burghfield Common 21 RG31 5 Tilehurst (West), Reading 2 RG 7 4 Aldermaston, Theale, Sulhamstead 3 RG40 1 London Road, Wokingham 1 RG10 9 Twyford, Charvill, Ruscombe 22 SO20 6 Kings Somborne, Chilbolton 1 RG12 1 High Street, Bracknell 10 SO21 3 South Wonston, Sutton Scotney 3 RG12 8 Bracknell (Inc Binfields, Great Hollands) 2 SO22 4 Stanmore Lane, Winchester 1 RG14 1 Newbury (Inc Speen, Speenhamland, Shaw 7 SO22 6 Winchester (Inc Littleton, Headbourne Worthy) 2 RG14 5 Craven Road, Newbury 7 SO23 7 Winchester (Inc Kings Worth, Headbourne Worth) 3 RG14 6 Newbury (inc Enborne, Wash Common) 4 SO23 9 Winchester (Inc St Cross) 9 RG14 7 Newtown Road, Newbury 28 SO24 0 Ropley, Cheriton, Bramdean 1 RG17 0 Hungerford (Inc Chilton Foliat) 7 SO24 9 Alresford (Inc Old Alresford) 5 RG19 3 Thatcham (Inc Benham Hill) 5 SP10 1 Vigo Road, Andover 43 RG19 8 Headley, Greenham 38 SP10 2 Old Winton Road, Andover 17 RG20 5 Kingsclere 96 SP10 3 Andover (Inc Charlton) 17 RG20 9 Woolton Hill, Burghclere, Highclere 3 SP10 4 Andover (Inc Charlton, Knights Enham) 2 RG21 1 Basingstoke 76 SP11 6 St Mary Bourne, Enham, Alamein 4 RG21 3 Culver Hill, Basingstoke 364 SP11 7 Abbotts Ann, Anna Valley 6 RG21 4 Norn Hill, Basingstoke 238 Total 12,942 RG21 5 Normanton Road 557 Source: ABC Jan-Dec ‘12 Readership Analysis Readership by demographic group Adults Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE 36,017 17,648 18,369 4,162 6,279 6,660 7,170 5,124 6,622 22,750 13,267 49% 51% 12% 17% 18% 20% 14% 18% 63% 37% Readerships by location & demographics Location Adult AIR AIR % Men Women age 15-24 age 25-34 age 35-44 age 45-54 age 55-64 age 65-74 age 75+ ABC1 C2DE Circulation Andover 276 0.84 131 145 33 36 45 55 41 37 27 144 132 100 Andover Rural 516 2.09 246 269 42 55 94 118 87 69 51 315 200 186 Basingstoke 29315 29.08 14347 14968 3470 5493 5485 5653 4014 3030 2170 18091 11224 10664 Hook 2913 12.31 1446 1467 318 369 530 660 462 342 232 2095 818 940 Kingsclere Tadley 2998 14.21 1477 1521 298 326 507 683 521 409 254 2105 893 1052 Source: JICREG October 2013 Area Demographics BG UK Count % Count % Index AGE RANGE 15-24 25,963 15 7,802,802 15 100 25-34 25,453 14 7,810,854 15 98 35-44 28,334 18 8,102,566 16 105 45-54 30,643 19 8,915,766 17 104 55-64 26,730 15 7,715,867 15 104 65+ 35,838 19 11,797,496 23 92 SOCIAL GRADE ABC1 93,018 54 25,418,435 49 115 C2DE 79,942 46 26,726,916 51 90 GENDER Male 84,873 49 25,494,718 49 100 Female 88,087 51 26,650,633 51 100 MARITAL STATUS Single 24,401 14 10,174,085 20 72 Married 115,452 67 31,628,312 61 110 Wid/div/sep 33,108 19 10,342,954 20 97 CHILDREN IN HOUSEHOLD No Children 132,405 77 40,382,158 77 99 1 child 19,586 11 5,762,496 11 102 2 children 16,087 9 4,282,768 8 113 3+ children 4,883 3 1,717,929 3 86 HOUSEHOLD SIZE (Base: households) 1 person 19,453 21 6,621,318 24 88 2 people 39,209 43 10,961,647 40 107 3 people 13,955 15 4,371,092 16 96 4 people 12,885 14 3,410,572 13 113 5+ people 5,083 6 1,747,720 6 87 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 13,639 15 5,094,605 19 80 £10,000 - £16,999 19,149 21 5,854,703 22 98 £17,000 - £22,999 13,115 14 3,857,711 14 102 £23,000 - £29,999 12,983 14 3,536,642 13 110 £30,000 - £39,999 13,764 15 3,589,835 13 115 £40,000+ 17,934 20 5,178,853 19 104 PERSONAL INCOME £6,999 or less 32,687 19 9,829,328 19 100 £7,000 - £12,999 41,456 24 10,509,673 20 119 £13,000 - £19,999 26,922 16 8,734,864 17 93 £20,000 - £26,999 23,582 14 6,769,957 13 105 £27,000 - £36,999 15,566 9 5,348,147 10 88 £37,000 - £49,999 7,600 4 2,717,012 5 84 £50,000 or over 4,408 3 1,455,311 3 91 None 20,738 12 6,781,059 13 92 Source: Experian Ltd/TGI 2012 Base: Adults 15+, unless otherwise stated .
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