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www.carlsbad.org BUSINESS ART BY THE SEA JOURNAL INDUSTRY FOCUS Artists will be showcasing WEALTH OF KNOWLEDGE 10 a wide variety of artwork for sale 4 VOL. 36, NO. 7 AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE AUGUST 2019 STAY INFORMED LEARNING TO RUN PATRICE NAGLE Attorney at Law The Chamber’s Candidate Academy is back FISHER & PHILLIPS LLP BY CAROLINA ALBAN-STOUGHTON form, secure endorsements, set up a cam- paign team, etc. As a successful alumni of Social Media bout four years ago, then Carlsbad the Candidate Academy, now Carlsbad Coun- and the work- resident Cori Schumacher picked cilmember Schumacher will be a panelist, up a copy of the Carlsbad Business helping attendees to focus on why they are place: Where to Journal. On the front page, an arti- running. “I hope they take away that it’s a Acle was promoting the Carlsbad Chamber of lot harder than it actually looks, number draw the line? Commerce’s newest program called Can- one. Number two, it’s worth every minute of didate Academy. Through word of mouth, it. The most honorable thing you can do in OCTOBER 3, 10, 17, 24 Social media is here to stay. Schumacher heard more about the academy. this life is to serve others. And even though Employers constantly strug- With her interest to run for Carlsbad City politics and public service have a bad rap you are expected to take policy positions, gle with 1) how to manage Council, Schumacher knew exactly what right now, at the local level, it is really up and then you also have to meet people, you employee use of social media she had to do: “I decided to attend, basically to us to rebuild that trust, that government have to go door to door. There are a lot of and 2) how to address informa- because of the experience that was going to is here to serve the people rather than to different elements to running a good cam- tion learned about employees be brought into the room and for that initial exploit the people and to exploit positions. paign for local office, which I think is dif- through the Internet. Below information that I didn’t really have access And there are some good people who are ferent from national office.” For someone are some hot topics that to without that. The Chamber really opened doing that work at the local level. It’s a very who has run three campaigns and won all employers regularly face and up the doors to accessing the information, honorable, valuable commitment.” three, Mayor Blakespear understands the a few insights into how they and elected officials to talk about their One of the presenters Schumacher challenges that come with this public task. “I can manage social media in experience in running. It was a really heard from four years ago is return- think that one of the difficult things is really the workplace. good opportunity. I couldn’t pass it ing to this year’s Candidate that campaigns can get very personal. It’s up.” In November 2016, a year after Academy: Catherine very hard to not take things personal, even if Pre-employment attending the Chamber’s Candidate Blakespear. In 2015, it’s a position or an approach, it can be emo- screening Academy, Cori Schumacher was Blakespear had tionally difficult to be a candidate because of elected for Carlsbad City Council. already been elected that,” adding that this carries over once you It is tempting for employers This year, the Carlsbad Cham- for the Encinitas are elected. Mayor Blakespear’s presenta- to search social media when ber of Commerce is bringing City Council and was tion will center around what to expect once hiring candidates. However, back Candidate Academy: serving as Encinitas you become an elected official. “The art of doing so can create some a series of four sessions Deputy Mayor. The fol- doing a good job as a local elected official unexpected issues, such as dis- running weekly on lowing year she was elected is understanding where your leverages of crimination in hiring claims. Thursdays, from Oct. Mayor of Encinitas. “The first power are. It is not a straightforward process Of course, the best defense is 3 through Oct. 24. election I think is the hardest, that just says this is what you do. Because in that you have no knowledge The sessions will because all of it is new. Being a can- any particular community there are places of applicant information on cover topics didate you have to have that public where you can push forward, and you have social media because you did such as how to and outward facing persona,” says to do that by having leadership and getting not run a search. However, if raise funds, Blakespear, while adding that campaign- your colleagues to agree with you.” you must search, make sure develop ing also becomes a balancing act. “You seek you are consistent and search a plat- endorsements and you do interviews and SEE , CANDIDATE 3 everyone. You may also want to give notice in writing that you search applicants’ social media. Most importantly, make sure the person search- ing is not the same person who is making the hiring decision – only job-related information should be considered. SEE , SOCIAL MEDIA 19 PAID Permit #67 BUSINESS SPOTLIGHT U.S. Postage Carlsbad, CA PRESORT STD PRESORT American history for the Carlsbad community The inspiration behind Green Dragon Tavern & Museum is a conviction that civic education, civility and the strength of our communities are essential to the foundation and survival of our great nation. As recently featured on ABC 10 News this past Inde- pendence Day, the private collec- tion of documents and artifacts 6115 Paseo Del Norte, on exhibit in their free admission Carlsbad, CA 92011 museum offers a rare opportunity greendragontavernca.com in Southern California to connect with our nation’s founders and principles that inspired the world. Green Dragon Tavern has donations, sponsorships, host- focused on community by sup- ing events or keeping cost within porting and partnering with budget, in addition to providing many organizations such as the educational tours and presen- Carlsbad Educational Founda- tations, Green Dragon Tavern 5934 Priestly Drive 92008 Carlsbad, CA tion, Agua Hedionda Lagoon has invested in our community. Through partnerships with educators and experts, new programs and 5934 Priestly Drive 92008 Carlsbad, CA Foundation, CSUSM and K-12 events for visitors, field trips and adult learning opportunities are also schools to name a few. Providing SEE SPOTLIGHT, Page 9 in development. 2 | WWW.CARLSBAD.ORG Investing in the future of our workforce One goal of our annual access to opportunity, so CBAD Awards is to shine a FROM THE they can become self-suf- spotlight on the impact of CHAIRMAN ficient adults” says Vaz. our local businesses. This “Our founders were early Nordson isn’t looking to increase past April, Nordson Cor- supporters of Head Start poration was the winner in the 1960s, even before their name recognition or market of the Community Foot- research had proven its print Award in a category AHMED HAQUE effectiveness.” share. Instead they look to carry with other for-profit com- Chairman of the Board All of Nordson’s employ- on their founders’ commitment to panies. While Nordson CARLSBAD CHAMBER OF COMMERCE ees are engaged in the may not be a household company’s mission. All positively impact their communities. name, their community Community Relations employees receive 16 hours engagement and their Manager explains: “The of paid time off to volunteer commitment to enhanc- commitment to give back for an organization of their ing education is a story is in the DNA of our com- choice. If they volunteer 40 that I’m proud the Cham- pany – it goes back to our hours or more to a specific of the reasons we invest in our local schools at all Costa College’s Business ber can share. founding in 1954.” Written organization that same STEM education.” grade levels. They are a Roundtable and funded a With a team of 600 in into the Nordson’s articles organization also benefits One example of Nord- partner of the Carlsbad STEM center at the Oceans- Carlsbad, Nordson employs of incorporation is a pledge from a $500 grant from the son’s commitment to STEM Educational Foundation, ide Campus. more than 7,500 employees to give approximately 5% company. Nordson matches education is its BUILDS and working together they As a company engaged across 35 countries. They of the company’s pre-tax up to $10K of an employee’s scholarship program. were able to fund improve- in selling to business and develop products used in US profits to charity. Last giving and employees can College students residing ments to several elemen- not to the public, Nord- manufacturing processes year, that meant giving have a say in the compa- or studying near a Nord- tary schools in Carlsbad. son isn’t looking increase with a specialty in dispens- over a million dollars to ny’s giving by serving on a son facility, majoring in a They helped instigate a their name recognition ing adhesives, coatings, 125 non-profit organiza- committee. STEM field with an inter- STEM pep rally at middle or market share. Instead sealants and other mate- tions in the San Diego area Vaz notes that the indus- est in manufacturing, are schools. Nordson supports they look to carry on their rials. Many of their cus- alone. try she works in “is heavily eligible for awards rang- robotics teams at the high founders’ commitment tomers are manufacturers Nordson dedicates dependent on engineers ing from $2-10K a year.

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