Summer 2015 oregon publisher

Newsletter of the Oregon Newspaper Publishers Association Annual ONPA convention coming in July

It’s time for the summer ONPA convention, a per- fect opportunity to share ideas, meet your fellow SCHEDULE newspaper professionals and come away with a new Thursday sense of purpose. 3:45 p.m.- ONPA Board Meeting This year the editorial and advertising conventions 5:30 p.m: Past Presidents Recep- will once again overlap, on July 16-17. tion Kelly Wirges of Promax Training will be at this 6 p.m.- General Reception (everyone year’s convention to help us understand how to welcome) maintain a competitive multi-media advantage in 7 p.m.- Better Newspaper Contest advertising as well as how to create a motivated top- Awards Banquet performing team that will feel rewarded. Friday Both news and advertising specialists will be able 8-9 am.- Breakfast to learn from experts and each other during the con- 8:45 am.- Business meetings (As- vention, which offers break-out sessions and speak- sociated Press, ONPA). ONPA meet- ers designed to inspire. ing will have Gallatin Group lobbyist Award-winning journalist Brent Walth will share presenting on the 2015 legislative his expertise in investigative journalism and how session. sometimes small watchdog stories can have a bigger 9:15 a.m.- Speaker Kelly Wirges, impact than the large ones. “Leading Through Change.” See inside this newsletter for AD-CON schedule 10:30 a.m.- Speaker Brent Walth, and agenda, as well as more information about the “Small watchdog and Investigative speakers. Stories make more of a difference than big projects.” REGISTRATION AND AGENDA DETAILS CAN BE 12:30 p.m.- General Excellence FOUND ONLINE AT WWW.ORENEWS.COM Awards Luncheon and installation of new ONPA board.

ONPAONPA CONVENTIONCONVENTION When: July 16-17, 2015 When: July 16-17, 2015 Where:Where: Salishan Salishan SpaSpa && GolfGolf Resort 7760 North 7760 Highway North Highway 101 101 Gleneden Gleneden Beach, Beach, OR Ore. Reserve your room by calling 1-800-452-2300 and Reserve your room by calling 1-800-452-2300 and men- tionmention ONPA ONPAto get todiscounted get the discounted room rates room rates OREGON PUBLISHER SUMMER 2015

• Brent CONVENTI Walth isON the, continuedmanaging editor from for page news at1 Baer Award, Oregon’s top reporting prize, and in 2001 he shared the Pulitzer Prize for Public Brent Walth is the managing editor for news at Service. Willamette Week, Portland’s alternative weekly newspaper. A 1984 graduate For over 25 years, Kelly Wirges has assisted of the University of Oregon companies increase sales and revenue in all fac- School of Journalism and ets of business. In her career, Communication, Brent cov- she has enjoyed positions in ered the Oregon Legislature sales, marketing and manage- and served as Washington ment and has been a partner D.C., correspondent for The at an advertising agency Oregonian, where he later focusing on small business worked for a decade as senior investigative development. reporter. In 1993, she founded Pro- He’s the author of “Fire at Eden’s Gate,” a Max Training & Consulting, Inc. ProMax de- biography of former Oregon Gov. Tom McCall, velops practical, customized solutions that help and his work has appeared in Best Newspaper companies retain, develop and align talent with Writing. He has taught journalism at the U of business strategies. O, Portland State University and Harvard Uni- versity. He is a five-time winner of the Bruce

AD-CON presentations by Kelly Wirges

• Prospecting that Pays Bottom line: Most salespeople detest and therefore avoid prospecting. This session will help implement a methodology that not only creates sales opportunities, but is also enjoyable. It will provide guidance on prepar- ing a sales strategy each month and determining your individual “magic prospecting number” to achieve your goals and give yourself a raise. You will learn how to successfully approach prospects in a manner that opens doors, and keeps them open, even if prospects initially tell you they are not interested. This session is a must for those that sell, and those that lead sales teams. • RAVE -- Retain Advertisers by providing Value & Expertise Acquiring new clients is difficult. Keeping them is also a challenge. Join this session to learn retention techniques to ensure you have enthusiastic, long-term clients that RAVE about you, and provide you referrals to help you increase your customer base and commissions. • Ring/Rope Exercise – Teamwork & coaching exercise • Developing a Competitive Multi-Media Advantage Advertising options are great; competition is fierce. This session teaches methods to assist salespeople in becoming the media consultant of choice by recommending the right combination of solutions, at the right AD-CON time, to produce the right results. Tips and techniques are shared to July 16th and 17th at Salishan Spa encourage representatives to establish their personal competitive advan- and Golf Resort. Reserve your room tage by offering strategic multi-media advice and developing customized by calling 1-800-452-2300. Mention solutions that create a win for clients, a win for the company, and a win in ONPA for room discount rates. Regis- commissions. tration is $135, a great price for the Of course we will also have the Best Ad Ideas Contest amount of expert training provided. Awards and the Best Revenue Ideas Session. OREGON PUBLISHER SUMMER 2015 ONPA legislative reception another success

Thank you to all the members who participated in our legis- lative reception Jan. 13 at the Salem Convention Center. It is important to keep lines of communication open with your legislators. ONPA hopes that holding this event each year allows our members an opportunity to visit with multiple legislators in an enjoyable setting. This was ONPA’s second year holding this event and it continues to grow and get more popular with legislators each year. It was great to see our mem- bers take advantage of this opportunity to have great discussions, connections and collaboration with their legisla- tors. The legislators loved the post- ers that we printed from your PDFs. We had several of them tell us that they were going to hang this year’s poster in their office next to the one they re- ceived last year. The ONPA board wants to continue this event every year, so please be setting aside ar- ticles that you think would be appropriate. We hope to make it bigger and better next year. If you haven’t participated before, we hope that you make it a point to “The legislators loved the posters that we print- participate next year. ed from your PDFs. We had several of them tell us they were going to hang this year’s poster in their office next to the one they received last For more information about year. The ONPA board wants to continue this the news story PDFs, email event every year, so please be setting aside ar- Laurie Hieb at laurie@orenews. ticles that you think would be appropriate.” com. OREGON PUBLISHER SUMMER 2015

MEMBER OBITUARIES MOLLY WALKER and he joined the News-Regis- intent was to free time for them OCT. 31, 1958- MARCH 20, ter staff as sports columnist in to pursue another passion, 2015 order to retain qualification for involvement in Rotary Inter- that state. Subsequently, Molly national. Nominated for mem- Molly Walker, longtime jour- Walker joined the News-Reg- bership by her father, Walker nalist, died ister staff, initially as business became one of the first women March 30, editor and religion and social to to join the Gold Beach Ro- 2015, in her issues reporter. tary Club in 1987. Her husband West Salem During her time at the News- followed her into Rotary 10 home. She Register, Walker covered years later. spent the last efforts by San Martin de Por- His election to the governor- seven years res parishioners to keep open ship of Rotary’s District 5100, with the Yam- the Dayton mission and social which promised to involve a hill Valley News-Register, cov- issues such as the homeless great deal of travel, is what ering religion, business, social counts and efforts to feed the prompted them to leave the pa- issues and letters to the editor. hungry. She wrote about se- per. Walker said she loved her The paper was only her second nior events and the arrival and job and was reluctant to give it in her 40-year career. departure of local pastors. She up, but was looking forward to Walker grew up in a newspa- penned feature stories, such as accompanying her husband to per family. Her parents, Robert one about a man who figured foreign destinations like Brazil, and Betty Van Leer, graduated out how to cut his large lawn as well as various places in the from the University of Missouri by hooking a number of mow- U.S. School of Journalism, widely ers together. The Walkers continued as considered to be the nation’s Walker won several awards members of the McMinnville best. They owned several over the years, including one Rotary Club after leaving the newspapers on the southern for a business feature on Sav- News-Register. They hosted Oregon coast over the years, age Apps, a local tech compa- students from Poland, Brazil, including the Coquille Valley ny, and another in the business France and other countries Sentinel and Port Orford News. news category for a story about through Rotary’s exchange Walker’s first job was at credit card companies taking program, and traveled to South another weekly owned by the users to court. Africa to visit one of their ex- family, the Curry Coastal Re- Coworkers remember her change daughters in her home porter in Gold Beach. Initially willingness to take on any as- country. she rolled and developed film signment, her sense of humor Another of Walker’s interests and printed pictures as the and her friendly demeanor. was making beaded jewelry, a darkroom technician. Later she When the company’s entire hobby she picked up from her spent time working in every staff took a vote one year, late mother. She made many department, from circula- Walker was named most help- beaded necklaces and sets of tion and advertising to news. ful. earrings for friends and family She worked with her parents “Molly was an absolute de- members. for 20 years. Then she and light to work with,” said Man- In addition to her husband of her husband, Jim, bought the aging Editor Steve Bagwell. more than 30 years, Walker is paper and ran it for another 10 “She was the sunny, upbeat, survived by four sons and sev- years. They sold the Reporter can-do type. She brightened the eral grandchildren. Memorial in 2007 and moved to Salem to days and lightened the loads of services were held April 11 in be closer to their four grand- everyone around her.” Gold Beach. children. At the time Jim was Walker, 56, joined her hus- president of the Oregon News- band in retiring from the news- paper Publishers Association paper business in October. The OREGON PUBLISHER SUMMER 2015

MEMBER OBITUARIES

DAVID B. JUENKE football team. ber of the communities in DEC. 24, 1928-OCT. 12, 2014 He and Margaret Parker, a which he lived. He was the college classmate, were mar- president of the Industrial HEADLIGHT HERALD — ried Sept. 29, 1951, at her Association of the San Fer- David B. family’s church in Merced, nando Valley in 1960 and 1961, Juenke, past California. chairman of the San Fernando owner and Juenke began his career in Valley Community Chest in publisher of 1950 as a news editor at radio 1962 and 1963, serving a sub- four coastal station KMJ in Fresno. urban population of more than newspapers In October of that year fol- one million; treasurer of the and longtime lowing the outbreak of the North Lincoln Hospital during resident of Korean War, he entered the its construction and opening Lincoln City, Air Force. His tour of duty as from 1967 through 1969, presi- passed away on Oct. 12, 2914. a reserve officer included ser- dent of the Tillamook County He was 85 years young. vice as Chief of Combat News Chamber of Commerce in A 47-year resident of Lin- at Headquarters, Fifth Air 1976, president of the Lincoln coln City, he moved there with Force in Seoul, Korea, during City Rotary Club in 1982-1983 his wife and family in 1967 to the final months of the war. and president for two terms of their home on Devils Lake. Juenke joined the corporate the North Lincoln Lions Club. During a publishing career public relations department of He was a longtime member of 14 years, Juenke expanded North American Aviation in of the Congregational Church ownership of the weekly Los Angeles in October 1953. of Lincoln City, serving on the Lincoln City News Guard to He was appointed Direc- Diaconate board, as moderator include three other coastal tor of Public Relations of and co-chairman with his wife, weeklies, the Tillamook Head- Rocketdyne, the company’s Margaret, of the church’s Vi- light Herald and Seaside Sig- rocket engine manufacturing sion 2020 building program. nal in Oregon and the Ilwaco division, in September 1955, In retirement, Juenke pur- Tribune on the Washington and two years later became sued a passion for travel that coast, as well as HH Publish- assistant to the president. He lead to photography, captur- ing in Tillamook, a newspaper served in that capacity until ing scenes that evoked the webpress printing center. June 1967, when he left to as- sights and cultural fabric Juenke was born Dec. 24, sume ownership of the Lincoln of areas he visited, includ- 1928, in Santa Ana, California, City newspaper, the News ing 80 foreign countries and to Elmer and Florence Juenke. Guard. other destinations. Working in He was a grandson of W.C. Upon retirement in 1981 35mm, color slide and digital Hoefer, an early California Juenke was elected president formats, he placed particular citrus grower. of the then-108 member Or- emphasis on documentary im- He graduated from Orange egon Newspaper Association. ages, landscapes and informal High School in 1946 and from That election was preceded portraits. Fresno State College (now by service as the acting execu- He also was a noted collec- California State University tive director of the association tor of fine wines from Oregon, in Fresno) with a degree in from October 1980 through Washington and around the journalism in 1950. At Fresno May 1981, while the organi- world; enjoyed cooking and State, Juenke was a member zation sought a permanent listening to jazz music. of Sigma Alpha Epsilon, and appointment to the office. He A memorial service was held wrote for the campus news- work was recognized with an at the Congregational Church paper and magazine. He was ONPA President’s Award for in Lincoln City Nov. 22, 2014. also a tackle on the Bulldogs outstanding service in 1981. Juenke was an active mem- OREGON PUBLISHER SUMMER 2015 MEMBER OBITUARIES father at the Graphic from an his time in Newberg Bob Mc- BOB MCCAIN early age. “He taught me how Cain was in the Army and was SEPTEMBER. 29, 1929- to work,” he said. “I worked in Japan at the end of World DECEMBER. 31, 2014 at the newspaper since I was War II. He was part of a group 15 almost full-time, deliver- that was sent over after Japan Former ing papers, working in the had surrendered. “He fondly Newberg darkroom.” Bob McCain was talked of all his time he spent Graphic known for a front-page column in Japan,” Roger McCain said. owner Bob of news tidbits headlined the “Even when he was in the care McCain died “Upper Left ... Corner.” “Dad home he was always teaching Dec. 31 at the was an opinionated guy, and people Japanese­ words.” While age of 85. not everybody always agreed Bob McCain sold the Graphic Born in with him,” Roger McCain said. to Eagle Newspapers in 1985, Seattle on Sept. 9, 1929, Mc- “He stood up when he thought his legacy at the paper contin- Cain attended Frank­lin High something was wrong.” Roger ues as two employees he hired, School and graduated from McCain remembers his father Linda Vondrachek and Starla the University of Washington­ having a camaraderie with his Osburn, continue to work on with a degree in journalism. colleagues and others in the the production staff. He married Donna McCain in Newberg community. Bow- McCain was preceded in 1954. The McCains bought the man’s Restaurant, formerly death by his wife Donna. In ad- Graphic in 1959 and moved located in the building now dition to son Roger, he is sur- their family to Newberg. home to Voodoo Martini, was vived by daughters Janice and “I was three years old,” said a common meeting place. “Ten Earlene, and six grandchildren. Roger McCain, Bob’s son. “I o’clock every day every busi- “His great-granddaughter remember he took a look at this nessman in Newberg­ went in was born in September,” Roger paper and the paper in Burns. there for breakfast,” he said. McCain said. “So he got to And I’m glad he picked New- “Dad was the type of guy who meet her.” berg.” Roger McCain said he went out after work with the — Newberg Graphic remembers working with his guys for a few drinks.” Prior to OREGON PUBLISHER SUMMER 2015 MEMBER NEWS

Yamhill valley news-register ren, has been where he was publisher. He After 24 years as chief op- named pub- hired Costa, then executive erating officer for the News- lisher of the editor of the Statesman, in 1997 Register, Guy Everingham re- Headlight to join the Bulletin as editor- tired in October. His absence is Herald. Gomer publisher of the Klam- paving the way towards a new Former ath Falls Herald and News, leadership model for its parent publish- Heidi Wright, company, Oregon Lithoprint, er Adam has joined Inc. Schwend has moved onto Western Com- The new leadership team Country Media’s Manzanita munications as includes Robert Sudeith, di- publication, North Coast Citi- chief financial and human re- rector of sales and marketing; zen, to oversee its news con- sources officer. Matt Lazzeri, chief financial of- tent. Western ficer; andOssie Bladine, editor Most recently Warren was Communica- and assistant publisher. publisher and editor of a twice- weekly in Texas. Previously tions publishes The Bulletin, Everingham joined the com- he managed a weekly in New a daily in Bend, and six other pany in 1990, after beginning Mexico for six years. newspapers in Oregon and his career with a group of Headlight Herald reporter California. newspapers geared towards Chelsea Yarnell was named to During her 10 years at the the legal profession. the post of editor in December, Herald, Wright oversaw con- Sundeith came to the News after joining the paper in 2013. struction of a new building for Register from Newport; he’s She attended George Fox Uni- the newspaper, as well as its been its director of sales and versity, where she majored in transition from an afternoon marketing for about 18 months. journalism and was editor-in- to morning newspaper and chief of the school newspaper. growth in digital publishing. Siuslaw news estern communications Ryan Cronk has taken the W Coquille valley courant helm at the News, only its third The Coos Bay World editor since 1982. He began has launched a new with the paper as a reporter in weekly newspaper, the 2008 and was promoted to fea- Coquille Valley Courant. tures editor in 2012. Beginning in January, the A native Oregonian, Cronk new publication began cover- graduated from the University ing the government, people of Oregon School of Journalism After 20 years as publisher and business of the Coquille and previously worked for the of The Bulletin and president Valley. The paper is avail- Cottage Grove Sentinal. of its parent company, West- able by mail subscription or at Outgoing editor Theresa ern Communications, Gordon newsstands for $1. Baer was with the News as ed- Black retired early this year. Heading the new publication itor for seven years. She retired Bulletin Editor-in-Chief John as editor is longtime journal- ist, A graduate of in January to spend time with Costa has been tapped as new Shelby Case. University of Oregon School of her parents in Califoria. publisher and Black has joined the company board of direc- Journalism, Case’s career has tors. included newspaper, magazine Tillamook headlight herald Black came to the Bulletin and university level journal- A veteran journalist, Joe War- from The Idaho Statesman, ism. OREGON PUBLISHER SUMMER 2015 MEMBER NEWS

Philomath Express egon State University. company in its continuing A publication of Lee Enter- Moody suceeds Steve Lun- transformation as a digitally- prises, the Philomath Express deberg, who left the paper to focused company. He and his began daily online coverage write for Oregon State Univer- wife Catherine live in Conneti- in December 2014 and added sity. cut; they have three daughters. a weekly print publication in In addtion to Moody, the January. other D-H editorial board EO Media Group members are publisher Jeff In December 2014 Crindalyn Precourt, editor Mike McInal- Lyster was named Director of ly, city editor Kim Jackson and Digital Sercies for EO Media reporter Alex Paul. Group, managing 18 websites, mobile communications and regonian edia roup O M G core digital content and prod- In March Steve Moss was ucts. named president of the Orego- Lyster joined the company in nian Media Group, publishers 1999 as a graphic designer for Lee Enterprises also pub- of The Oregonian and Hills- lishes the Corvallis Gazette- boro Argus. The Daily Astorian. She later -Times, Albany Democrat-Her- From 2009 to 2014 Moss was worked as a features and Coast ald and the Lebanon Express. CEO of National Public Me- Weekend editor before joining All four, led by publisher Jeff dia and chief digital operations. Precourt, are printed in Alba- sales officer Previously, Lyster worked in ny. for NPR. Pre- marketing and public relations Express General Manager viously Moss for the Columbia Maritime is Mike McInally. Other staff held leader- Museum, Oregon Department include director of operations ship posi- of Transportation and Wash- Bill Draper, editor Brad Fuqua tions at Evri ington Group International. and Jeff Robischon, advertis- and Corbis She began her career at the ing director. Corp., web La Grande Observer. The paper is available for applications steve moss home delivery at 75 cents an and digital Cottage Grove Sentinel issues or at newsstands for $1. rights companies, respectively. In November 2014 Gary Editor Fuqua worked most His print experience includes Manly took the helm of the recently as copy editor and sales positions with McGraw Sentinel as general manager. sports reporter for the Gazette- Hill Publications, Business He began his career with the Times. He has been a journalist Week Magazine and American paper’s parent company, News for 26 years. Banker Newspaper. Media Corporation, in 2007 Philomath has had a num- Moss replaces N. Christian with a position in sales. He ber of community newspapers Anderson, III, who became moved to the Sentinel in 2009. over the years, beginning in chairman of the company in Outgoing general manager, 1879 with the Philomath Cru- April. Jessica Baker, has taken a po- cible. Most recently, Moss worked sition as Foundation Relations as a consultant to PBS in a joint Specialist with PeaceHealth Albany Democrat-Herald venture, NPM, with NPR and Community Medical Center Jennifer Moody, D-H edu- WGBH. During that time NPM Foundation in Cottage Grove. cation reporter, joined the yielded record levels of ad- paper’s editorial board in De- vertising and sponsorship for She lead the Sentinel as general cember. Moody also teaches NPR and PBS. manager since 2008. reporting and writing at Or- Moss is expected to lead the