Georgia State University ScholarWorks @ Georgia State University Communication Dissertations Department of Communication Spring 5-5-2012 Mass Media and Representation: a Critical Comparison of the CCTV and NBC Presentations of the Opening Ceremony of the 2008 Beijing Olympic Summer Games James R. Schiffman Georgia State University Follow this and additional works at: https://scholarworks.gsu.edu/communication_diss Recommended Citation Schiffman, James R., "Mass Media and Representation: a Critical Comparison of the CCTV and NBC Presentations of the Opening Ceremony of the 2008 Beijing Olympic Summer Games." Dissertation, Georgia State University, 2012. https://scholarworks.gsu.edu/communication_diss/31 This Dissertation is brought to you for free and open access by the Department of Communication at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Communication Dissertations by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact
[email protected]. Mass Media and Representation: a Critical Comparison of the CCTV and NBC Presentations of the Opening Ceremony of the 2008 Beijing Olympic Summer Games by James R. Schiffman Under the Direction of Michael L. Bruner ABSTRACT A critical comparison of the CCTV and NBC broadcasts of the Opening Ceremony of the 2008 Beijing Olympics demonstrates how two sets of narratives that on the surface glorify China and the long Chinese cultural and historic tradition offer very different ideological projections about China's rise as a power and engagement with the wider capitalist world. For CCTV, China has finally righted a longstanding historical injustice and established itself as a co-equal nation among nations. For NBC, ambivalence about China is the watchword, and further reforms that by implication will help clear China of its non-democratic, totalitarian, and economically mercantilist sheen are needed if the country is to be fully embraced.