NEWARK LIVE Belgian Beer Maker Buys Anheuser- Busch for $52B

Belgian beer maker buys Anheuser-Busch for $52B - Newark Live - NJ.com Page 1 of 3

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Title NEWARK LIVE Belgian beer maker buys Anheuser- Location Select category Busch for $52B Today Search Welcome to Newark Live. by Joseph R. Perone and Tom Johnson/The Star-Ledger We want to hear from you! Tell us what you want to Tuesday July 15, 2008, 1:46 PM see on this site.

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82° F, 28° C From the blog Amanda Brown/The Star-Ledger Thunderstorms • fashchic -- First Chuck Briscoe of West Orange downs a Bud Light at the Harrison Avenue of Omarosa was Tavern. St. Louis-based Anheuser-Busch agreed Monday to a takeover by clenching... InBev. RADAR, 5-DAY, MORE » • CaseClosed2 -- I wasn't in the At the Harrison Avenue Tavern Monday, most of the customers were nursing audience, but ... COMMUNITY PHOTOS Budweisers. It was a typical day except for the disturbing thought of another • lipso -- She American beer -- their beer -- being swallowed by a foreign competitor. needs to go...... Latest user-submitted • doctorphil -- photos from Newark: "It just shows American products are going down the tubes," said Chuck Say Good night

Briscoe, who lives in West Orange. "When they sold Stroh's, I stopped Rone.... drinking it. I'll go back to an American product." • Rayosun -- How wonderful it is The problem may be finding one. for Republ... • AbFabDiva -- Anheuser-Busch -- the St. Louis company whose marketing prowess has been You took the

defined by everything from Clydesdale horses to warm and fuzzy holiday words right out Snow on Raymond blvd. o... • Essex County Jail commercials to the Bud Bowls of years past, agreed yesterday to a $52 billion Renaming takeover by InBev of Belgium. The deal will create the world's largest brewer • Nat Turner Park and leave the three dominant beer-makers in the United States under the dedication control of foreign-based companies. LOCAL TALK • Nat Turner Park Forums dedication The takeover of a 150-year-old iconic American brand shows no U.S. • Portugal Day Parade company is safe from foreign hands when the dollar is weak and an industry Newark • Portugal Day Parade is consolidating among a handful of global players, experts said. The good • Bubba can't news for the 775 workers at the 57-year-old An heuser-Busch brewery in wait ...... by Newark is InBev pledged again Monday it will keep the company's 12 U.S. Redneck27 07/22/2008 MORE NEWARK PHOTOS plants open. 12:17 p.m. ET » • put sharpe in SHARE YOURS » jail -... by "Their tendency has been to ac quire beer hanovereye

http://www.nj.com/newark/index.ssf/2008/07/belgian_beer_maker_buys_anheus.html 7/22/2008 Belgian beer maker buys Anheuser-Busch for $52B - Newark Live - NJ.com Page 2 of 3

COMMUNITY VIDEO companies, and allow them to operate 07/21/2008 independently said Jeffrey Krug, associate 5:06 p.m. ET Check out Newark videos, professor of strategic management at Virginia Essex County and share yours! • Carpool Commonwealth University. "Transporting beer is expensive, and it is perishable. It has to be websites? by brewed and distributed locally." rightihope 07/22/2008 WATCH NEWARK 2:28 p.m. ET VIDEOS » The International Brotherhood of Teamsters, • is the west which represents hourly workers at the brewery, UPLOAD YOURS » orange... by declined to comment. hanovereye 07/22/2008 But there are still doubters. 12:42 p.m. ET USEFUL LINKS Carlos Oliveira, a manager at Valenca Bar and • Downtown Newark guide Liquor Store in Elizabeth, sells packaged goods MORE NJ FORUMS • WBGO Radio just two miles from the Anheuser- Busch plant » • Essex Co. news from The in Newark. He lamented the coming takeover of Star-Ledger Anheuser-Busch, which brews 30 brands that NIGHTLIFE • On the Town in Newark include Budweiser -- the self-proclaimed "King of Beers." We're on the scene at Newark's bars, INTERACTIVE MAPS "If you sell to a foreign company, they will make clubs and more changes. It's like a relic in this country, and you • Can't-miss Newark spots don't want to lose it." • Downtown Newark The transaction would be the biggest-ever all- • Prudential Center cash deal, beating AT&T's $41 billion takeover • NJPAC of Cingular Wireless in 2004. Anheuser- Busch is the largest U.S. beer maker, followed by other Scenes from The compa nies with foreign ownership, including Spot Bar and NEIGHBORHOODS No. 2 SABMiller, formed through the 2002 Lounge Get profiles of Newark's merger of South African Breweries and Miller Located at 45 neighborhoods Brewing, and Coors Molson, a merger of Commerce Street, American and Canadian companies. The Spot Bar & • Forest Hill Lounge is one of • Clinton Hill the newest arrivals to the • Ironbound "This downtown club • Lincoln Park scene. • Roseville • Vailsburg • Waverly MORE NEWARK NIGHTLIFE » • Weequahic merger will put pressure on • Woodside SABMiller," said David Stone, a mergers and acquisitions attorney with Neal Gerber Eisenberg, a NEIGHBORS Chicago law firm. LOCAL REAL ESTATE Hey Newark: Meet InBev will use Anheuser-Busch's your neighbors! • Newark , NJ : $239,000, 2 bed, 2 marketing prowess to push the bath Belgian company's brands such as • Newark : $205,000, 2 Beck's, Bass and Stella Artois, Ed ward Jones analyst Jack Russo said. bed, 1 bath • Newark , NJ : "Anheuser-Busch is a marketing machine," he said. "They've got advertising $199,000, 2 bed, 2 and marketing that is second to none." bath • Newark , NJ : $1,500, The company also has a vast distributor network it can use to push the 2 bed, 1 bath European brands, Ilhan Geckil, senior economist for Anderson Economic • Newark : $470,000, 6 Group in Chicago said. She's devoted to bed, 4 bath enriching others' "There strength is in distribution," he said. "Anheuser-Busch wants its lives wholesalers to only sell Bud products and some imports. They always want to Attorney is new MORE NEWARK REAL be the big brand." executive director ESTATE » of Newark As a result, the company is known for bare-knuckle tactics when it comes to nonprofit competitors, said Gene Muller, founder and general manager of Flying Fish • Essay contest winner ready LOCAL CLASSIFIEDS Brewery of Cherry Hill, now the largest American-owned brewery in the state. for takeoff • Roommates - Have a "They could be a bit of a bully," he said. "Whenever a new stadium goes up, • At 23, she's Room you always see a Budweiser sign there." done a lot to • Notices and improve her Announcements - Legal David van Wees, co-founder of Latis Imports, a Connecticut beer importer community Notice and a former vice president of marketing for Stella Artois, said the European • Notices and management will make the merged company leaner. Announcements - Legal MORE Notice "You will see an invigorated, renewed and tougher Anheuser- Busch," he said. NEIGHBORS »

http://www.nj.com/newark/index.ssf/2008/07/belgian_beer_maker_buys_anheus.html 7/22/2008 Belgian beer maker buys Anheuser-Busch for $52B - Newark Live - NJ.com Page 3 of 3

• Notices and Announcements - Legal But back at Harrison Avenue Tavern, the regulars weren't moved by the Notice thought. KNOW NEWARK • Notices and Check out our Announcements - Legal Jack Lapsley, a roofer from West Orange, switched from Budweiser to Coors series for a glimpse Notice Light yesterday in protest. of Newark's past

When told Coors had been ac quired by Molson, a Canadian beer company, • Gateway? he replied: "Well, at least that's a lot closer." MORE NEWARK Renaissance? LISTINGS » A reviving city See more in Business, News earns its nicknames Send To A Friend | Permalink • From Down LOCAL OBITUARIES Share: Reddit | Digg | del.icio.us | Google | Yahoo Neck to Silver Lake, it's all • Louis Casciano COMMENTS (0) Post a comment Brick City • Morris Douglas • Horses pulled • Katie Fairley Username (Don't Have a Username? Sign up here): their weight on • Josephine Kates the track and • Patricia Malachi in the street Password:

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http://www.nj.com/newark/index.ssf/2008/07/belgian_beer_maker_buys_anheus.html 7/22/2008