Age Friendly

What difference has our Age Friendly Salford programme made?

November 2019

Age Friendly Salford Older people are able to feel safe and travel to “I realise how valuable older people are in society, we clearly have a purpose Introduction places which help keep and a part to play in making our them healthy and engaged region a better place.”

This short, easy to read leaflet summarises the tangible Older people are able to achievements for Salford since we embarked on our Age Friendly “As an individual it can be hard find opportunities for to get things to change but as journey. Further information about our work can be found on the a group, people listen and take paid and unpaid work as World Health Organisation Age Friendly Communities site: on board what we say.” well as ensure their voice extranet.who.int/agefriendlyworld/age-friendly-practices/ is heard to keep them 1 healthy and engaged For readers who are new to the Salford started using the World ON SI term ‘Age Friendly’ it’s about Health Organisation model back in I ON V ATI HOU ORT SI recognising the challenges of an 2014 as a way of bringing together SP NG AN ageing population and looking some ideas and projects which were TR V C at all the different ways that important to older people’s health I A V I S I E N C S together we can rise to those and wellbeing, such as Tech and C S D P I A G N E A P M O challenges, foster healthy and Tea classes and Social Lunch and S I R

D P T R L L I N I C O O active ageing, make it possible Learn sessions. IE I U R N O F Y P B D M D E A 4 L T T for people to continue to stay D E G Y I U N These and many other practical N O A O A T in their homes participating in activities and events had been N the activities they value and C recognised as valuable local assets A O

N contributing to their communities M D

within Salford’s Integrated Care M

H N for as long as possible. U E O Programme for older people, and it N I A L T L I S A T T A I A Y D P By 2024, more than 1 in 4 people was important their collective value H C LF R I S O O S U C E S I will be over 60 and our longer continued to be recognised. R P T V P R I O A lives are one of society’s greatest C R P V E T Salford’s City Mayor publicly signed S achievements. But while many I 3 up to the World Health Organisation S CO AN M D N already enjoy a good later life, I D MU N ON programme in 2015 committing O I N T A SI NF ICA PEC U O others risk ill health, poverty and N OR TION RES CL I Salford and its partners to an older MA L IN S TION SOCIA I loneliness – and in Salford, people led plan for change. 2 V we want to do better. Older people in Salford created The World Health Organisation the 4 Visions against which our provided an Age Friendly Model success in making Salford more Age Older people are able to find to help places around the world Friendly will be measured. The next information and services “I have made new friends look at their communities in a to keep them healthy and and get out of the house few pages sets out just what we more and I feel valued.” structured way, considering all the have achieved so far. engaged in activities different aspects that affect our lives. And it’s not just about cities, Age Friendly Salford Team “There are a number of people out there it’s about age friendly places – trying to live well with dementia, some Older people feel our streets, neighbourhoods and of them don’t have a voice or unable respected and included in communities – the definition to have their voice heard. As someone neighbourhood activities living with dementia I intend to be their is up to us. voice for as long as I have capacity.” to keep them healthy and engaged VISION 1 I would not have found out about this gardening group without being invited to come along to this social event. I Older people are able to feel safe and travel to places have met so many new people, some which help keep them healthy and engaged of which have become good friends (World Health Organisation Domains: Outdoor Spaces & Building, Transportation, Housing) and making a difference to how my area looks makes me feel proud.

Through our Age Friendly approach, more older people in Salford have:

tech A greater voice and Suggested and tea more influence with improvements to bus WORKBOOK over 700 older people routes, station facilities, actively participating and ‘staying seated in developing Strategic until it stops’ campaigns eent r name plans in Salford and and provided an older Taken part in Greater peoples voice on the interactive sessions basic computer skills namely, Housing, Planning, with over 500 older for people over the age of 65 Clean Air and the Transport strategy. people sharing tips Case Study Locality Plan. on keeping safe at home, avoiding scams Edna joined the Tech and Tea course It was a huge pleasure to see the and doorstep crime. with some reluctance. She is in a complete change in Edna’s mood as she wheelchair and has problems with her became more engaged with the session. eyesight. Edna didn’t feel that learning Over the next four weeks Edna became about technology would be useful to increasingly interested in all that the Become more digitally Benefited from an Reconnected her as her son did most things for her. tablet could offer her. She wanted to aware and confident at additional of with their £65,000 She was quite detached during the early learn how to go shopping online and use using home technology , Ambition for Ageing outdoor space part of the first session and didn’t seem email to contact family. In week three through Tech and Tea through establishment investment testing to want to join in. she told us; classes, IT drop-in sessions of 7 local new, small scale Green and 21 As the discussion about the benefits and the provision of low (G&G) groups neighbourhood projects Growing of technology progressed Edna started cost equipment such as as part of a citywide with volunteers and 140 to look more interested. As part of the I’ve told my son he doesn’t need tablets, virtual digital green and growing participants. 1,200 icebreaker the tutor discovered that to do my shopping anymore as I assistants and door entry network enabling Edna liked Tom Jones so decided to can do it online now. I feel so much systems to over older people to find 2,000 show the participants that they could more independent. older people. out about parks, open use their technology to access music I look up all sorts of things online spaces and take part videos on YouTube, picking a Tom Jones in opportunities at the now, I use the tablet for reading video and passing the tablet around the new RHS site. eBooks, it’s so easy to increase the participants. When it reached Edna she font size so I can see the words. became transfixed and very excited. VISION 2

Older people are able to find information and services to keep them healthy and engaged SIX STEPS Being involved has enabled me to (World Health Organisation Domains: Community Support & Health Services, Communication & Information) TO PREVENTING FALLS feel I have a voice. I’ve enjoyed taking in later life part in focus groups and speaking at seminars, as well as meeting people which have inspired me. Sharing my Through our Age Friendly approach, more older people in Salford have: knowledge with people at church and my friends and neighbours is something I get joy from. Helped prevent malnutrition in Salford and Greater Manchester by squashing the myth Reduced risk of falling that losing weight in by co-designing the Case Study Improved knowledge of later life is a natural new falls ‘service’. Over S is 58 years old she has some nutrition and hydration part of ageing, 10 older 300 older people have additional learning needs and lives through Lunch and Learn people appearing on an attended the six steps in sheltered accommodation, S is a sessions, completing 200 awareness raising film. to preventing falls committee member in the scheme quizzes, with 258 people, The impact to date has training and over 200 H and was interested in setting up a over 6 months, sharing reduced the numbers of older people per year AV E breakfast club promoting eating meals as a social event, people requiring dietary have benefited from A together, however she needed designing and distributing supplements, postural stability and 107314.001 NHS Salford Age Well Falls Booklet FIN.indd 1 N 08/02/2018 17:56 E Y E a food hygiene certificate. We 1,000 information saving GP’s step up classes in local T E S T supported S to do the qualification Postcards. £300,000. communities. online, it soon became clear that S was struggling with the words however by persuading Over 700 people have Benefited from an S to watch the food hygiene volunteered in their additional £30,000 of teaching video online she was community to support Ambition for Ageing soon ready to take the test. the Age Friendly Salford investment testing We provided support to read programme contributing Become wellbeing 23 new, small scale the test questions out to her but and benefiting from champions with neighbourhood projects reminded her that the answers over 6,000 hours of 300 people having with 82 volunteers and would be hers. S gained an Volunteering. 2,500 conversations, 900 participants. 85% pass rate food hygiene steering others to qualification, S was pleased with the information and this and she got very emotional services they need to as it was the first time she had look after themselves. ever gained a certificate. Strategy, Partnership and Co-design

Community Asset Working Group Salford commits to the WHO to Salford Age Friendly Baseline Our Age Friendly Video is WHO confirms Salford progress 2 Salford Wards achieve (older people with partners from becoming an Age Friendly City. Plan and Action Plan accepted used nationally by Centre for for continued membership to the Greater Manchester Age public, housing and voluntary by WHO – status to be maintained Ageing Better as an example the Global Network of Age Friendly Award. sector with Salford University) by demonstrating progress and of best practice. Friendly Places. identify limited physical activity, Older people deliver awareness renewed commitment. lack of access to information, not raising at Salford Integrated Care Swinton to test out integrated eating well and not engaged in for Older People learning events, Salford Stakeholders from across Salford Partners including neighbourhood delivery models as activity as barriers to remaining Vanguard visit and to North West , Public the public and voluntary sector older people contribute to part of Ageing in Place programme independent and at increased risk elected members older person Health and Age UK Salford come together to sense check the development of Greater to advance Greater Manchester of social isolation, loneliness or champions network. commit resources to support the 4 visions, provide examples of Manchester Age Friendly Age Friendly Strategy. depression. Inspiring Communities Together Age Friendly work underway and Standards. and the Community Assets Group highlight any gaps. Older people co-design the deliver the Salford Age Friendly Salford Older People Network and 3 Questions about ‘what matters Salford models, materials programme. Salford NHS CCG Innovation community groups provide a voice to me’ developed with 450 older and projects to reduce falls, Salford Older Peoples Network Fund support development of and Age Friendly insights to key people and tested through wide malnutrition, improve wellbeing established to put older people in the Salford Malnutrition Pathway Salford and Greater Manchester partner and community networks. and increase use of technology. charge of deciding projects they across Health, Social Care and the Strategies including Transport, want to test. Voluntary, Community and Social Clean Air, Housing and Locality Enterprise (VCSE) sector. Plan supporting a growing Salford World Health Organisation Age Friendly Alliance. (WHO) Age Friendly City framework approved as Salford’s strategic model to improve lives of older people.

Engagement, Progress and Older Peoples Day Events

2014 Salford’s event captures 2015 Salford’s public and 2016 Developing Salford’s Age 2017 Salford’s Age Friendly 2018 ‘Salford’s Age Friendly 2019 Salford’s Arts & Culture Salford older people’s stories voluntary sector join older Friendly Visions was focus of Action Plan reviewed and older Journey’ published and celebrated themed event joins the national which demonstrate and celebrate people for The Big Listen for this year’s event by recognising people share their Age Friendly at this year’s Active and Ageing campaign ‘The Journey to Age Positive Ageing including one conversations about what and celebrating Neighbourhood stories at this year’s health Well event. Equality’ and older people get woman’s campaign to make Eccles organisations could offer to Successes. themed event ‘Keeping Well Can on the record about growing a dementia-friendly town and support the Age Friendly priorities. Be Fun’. older in Salford. Salford a dementia-friendly city.

Delivery, Investment and Value

£60,000 allocated by Salford £500,000 pooled budget £650,000 Ambition for Ageing £574,314 from the GMHSC £10,000 to support Salford £10,000 from corporate sponsor Together to co-design, develop allocated to voluntary sector to investment in Salford delivered partnership for a 2 year, Salford Festival of Ageing and a further to reach more older people at risk and test solutions to barriers to deliver resultant Age Friendly by a partnership between Age UK voluntary sector managed £71,000 to test out ideas for of poor nutrition. independence and wellbeing. projects : Volunteer Wellbeing Salford, Inspiring Communities programme, to roll out the improving Active Ageing. Champions, Tech and Tea Digital Together and Salford CVS. success of the Salford partnership Skills Programme Malnutrition approach to improving nutrition £55,400 to increase activity, Task Force. & hydration in older people across CLES reports £4.2m savings to the social interaction and use of Greater Manchester. local health & social care system outdoor space at the Wetlands. and a value of £851,238 in volunteering through the projects impact on social isolation and Additional GM Ambition for loneliness, in addition to funds Ageing funds in Salford to support levered in. older ‘reporters’ Through the Eyes of Older People’ and Salford CVS led, Culture Champions projects.

2014 2015 2016 2017 2018 2019 VISION 3

Older people feel respected and included in neighbourhood activities to help keep them healthy and engaged (World Health Organisation Domains: Respect & Social Inclusion, Social Participation) Having a friend to go to the gym with has made it easier for me to go along. There are a few of us now who support, encourage and motivate each other. If someone is feeling down and lacks the Through our Age Friendly approach, more older people in Salford have: energy to go. We have a laugh together and pick each other up.

Created opportunities Helped keep people for people to avoid connected by using loneliness and social their skills, networks, isolation as 63% of people local amenities and involved in new activities Extended social facilities to host activities live alone, 23% are carers opportunities and events and share and 11% aged 85+. for contact with information about neighbours, activity, assistance and services. social eating and external activities to people living in 5 Care Homes.

Become volunteers and Benefited from an community champions additional £97,000 e.g. running social groups, of Ambition for organising tea dances, Ageing investment I think that it is a wonderful idea theatre trips, celebrating Been more physically testing 53 new, small that our children get involved International Women’s active as volunteers and scale neighbourhood Day by sharing world participants through projects with 300 with the older people’s growing cuisine, mentoring IT the introduction of volunteers and 2,890 activities. Our children are out beginners. 11 new age friendly participants. in the fresh air, learning about opportunities for green space and get to be walking football, yoga, around older people. My children litter heroes, cycling, don’t see their grandparents all walking rugby, kurling the time because we live so far and keep fit. away, so it’s a lovely initiative. VISION 4

Older people are able to find opportunities for paid and unpaid work as well as ensure their voice is heard to help keep them healthy and engaged (World Health Organisation Domains: Civic Participation and Employment) This is to certify that Salford

has been accepted as a member of the World Health Organization's Global Network for Age-friendly Cities Through our Age Friendly approach, more older people in Salford have: and Communities

Members of the Network commit to share and promote the values and principles central to the World Health Organization Age-friendly City approach, and to the process of creating more age-friendly cities and communities.

Joined and run Salford Older People’s Alana Officer WHO Global Network for Age-friendly Cities and Communities Department of Ageing and Life Course Neighbourhood Network and driving World Health Organization Geneva, Switzerland Salford’s 115 Ambition for Ageing Regularly participated projects to reduce social isolation and in civic life and joined loneliness, representing the Network at the 60 older people Salford Age Friendly Alliance alongside Case Study meeting regularly as partners and professionals and at the Salford Older People’s Greater Manchester Age Friendly City’s Paddy the Chair of Neighbourhood Network. . and Equalities Network Salford Older People’s Never in a million Neighbourhood Network years had l ever spoke about how he thought that and group members Successfully lobbied Benefited from an l would be sat in had been nominated for environmental additional £16,000 of a place like this. improvements in Ambition for Ageing for the Spirit of Salford awards and the Mayoral I feel like a king, & leading to safer investment testing what a fantastic pavements, accessible new, small scale Environmental Challenge 20 evening. Salford crossings, sheltered bus Shared their lived neighbourhood projects for all their community people being stops and a handrail at experience, learning with over 100 volunteers work. He spoke about The changes to the West One retail park and stories with and 165 participants. his experience of recognised for our area have and overcome barriers academic, clinical and being invited to pick giving up their made such a to people’s feeling of project researchers up their awards from time and doing difference, being part of their so these are captured a celebration event at some great work. to so many the AJ Bell Stadium. community. and their contributions older people. recognised and validated. Who the programme has engaged with Salford Age Friendly City Model

Over 5% over 40% married or 90 years of age living with a partner Older Person Engagement Decision Making – or family members Accountability 10% 50–64 GM Older Person Network years of age Over 15% of those Salford Age Friendly Alliance Heath & Wellbeing living with a partner Board 85% 65–89 also stated they Living Salford Older Person Network

Age Governance years of age were a carer for Situation Age Friendly Alliance that partner. GMCVO (Ambition Over 60% Ambition for Wider Salford for Ageing) living alone Ageing (AAA) Neighbourhoods Broughton 30% Men Weaste Eccles 2% LGBT Seedley & & Langworthy Boothstown Over 60% living & Women 68% Gender with a long-term Health Swinton & condition Pendlebury Delivery Areas Delivery Claremont Irwell Riverside & Partnerships Initial engagement consultation Salford Public Health Incredible Education Collection of lived experience for older people in Salford Inspiring Communities Trading Standards Creation of Age Friendly City Action Plan Together Salford City Council Development of investment opportunities Salford CVS Salford CCG Delivery of actions Age UK Salford Monitoring, learning and evaluation GMCVO Model Delivery Salford Community Leisure Urban Vision Salford 3rd Sector Consortium Greater Manchester Police Salford Royal Foundation Trust Greater Manchester Salford University Fire Service Salix Homes Transport for Greater ForHousing Manchester Irwell Valley Housing Red Cross Care Homes Salford Together An Age Friendly City approach would not be possible without working with local older people. Thank you to everyone who has actively played a part.

Together we can:

• Share information about what is happening in our local communities by talking to our neighbourhoods and friends • Make sure we inform and engage with those who feel socially isolated • Help each other to report community safety and environmental concerns • Remove barriers to technology so older people are more digitally connected and have easy access to learning and education • Build a culture of sharing information between neighbourhoods • Make sure older people are listened to and feel valued and able to influence change

For further information about age friendly cities visit: https://extranet.who.int/agefriendlyworld/network/salford

Thanks to our partners