212

Video Rendering and Formats: Getting It Right the First Time

Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

Phil Cowcill November 11, 2009 eLearning Guild DevLearn 09

y Introduction y Old Video (Interlaced) y New Video (Progressive) y Tools y Formats for Delivery y Questions

Session 212 – Video Rendering and Formats: Getting It Right the First Page 1 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Phil Cowcill y Coordinator of: y Interactive Multimedia (1995) y Advertising Creative Media (2003) y Journalism (Nov. 2008) y Professor at Canadore College y North Bay, ON – Canada y 705.474.7600 ext. 5553 y [email protected]

y Where is North Bay, ON?

Session 212 – Video Rendering and Formats: Getting It Right the First Page 2 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Canadore College on the Escarpment of North Bay

y Graduated from TV/Video Production y Started Multimedia Development in 1984 y Developed Canada’s First Level III IVD y Teach Media Development to Interactive Multimedia Students y One Year Post Graduate Program y Develop Graphics, Sound Files, Video, 2D/3D Animation, DVD

Session 212 – Video Rendering and Formats: Getting It Right the First Page 3 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Composite Video y NTSC y National Television System Committee y Never Twice the Same Colour ;‐) y PAL y Phase Alternate Lines y European Standard y SECAM y Sequential Colour with Memory

Session 212 – Video Rendering and Formats: Getting It Right the First Page 4 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Interlaced Fields Lead to Line Flicker

y Traditional TV is Interlaced y Computers use Progressive Scanning y Start at Top and Scan Down y TV Signal is Incompatible with RGB y Require Scan Converter to Convert Analog Interlaced Video to Progressive

Session 212 – Video Rendering and Formats: Getting It Right the First Page 5 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y HDTV y High Definition Television

y Editing Software Should y Make Workflow Simple y Incorporate Wide Variety of Media Assets y Render Video to Multiple Formats y Predefined Options for Specific Outputs y Can Access on System y Online Communities for Help

Session 212 – Video Rendering and Formats: Getting It Right the First Page 6 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Adobe Premier Pro CS4 (Mac & PC) y $800 ($300 Upgrade) y Includes Encore to Build Interactive DVD y http://www.adobe.com/products/premiere/

y Apple Final Cut Pro 7 (Mac) y $1,000 y Includes Motion 4 y Creates Stunning 2D and 3D Motion y http://www.apple.com/finalcutstudio/finalcutpro/

Session 212 – Video Rendering and Formats: Getting It Right the First Page 7 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y AVS Video Converter y Have Video Editors, DVD Copy, DVD Authoring etc. y Used AVS Converter to Convert to Virtually Any Format y http://www.avs4you.com y Free to Download

y Zamzar Online Service y http://www.zamzar.com y Converts from one Format to Another y Uses Email

Session 212 – Video Rendering and Formats: Getting It Right the First Page 8 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y PSP Video 9 y http://www.pspvideo9.com y Converts Video Ideally for PSP y Free to Download

y Sample Video Editing and Rendering

Session 212 – Video Rendering and Formats: Getting It Right the First Page 9 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Digital Video Files are Compressed y Video Uses CODECS to Compress y COder / DECoder y Xing in SF Developed First Software Based MPG y Playback Computer MUST Have Codec Software to Play Video Back

y Common Video Codecs on Window Computers y 5.1 y (Radius) y Microsoft Video 1 y Microsoft Windows Media 9 y Well Known Codecs but Not Used as Much y Divx

Session 212 – Video Rendering and Formats: Getting It Right the First Page 10 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y AVI First Digital Video Format for Windows PC y Audio / Video Interleave y Uses Key Frames y Whole Picture Frame is Drawn y Rest are Delta Frames y Only Changes from Previous Frames Drawn

y Apply Common Codec y Be Consistent When Editing Video Together y Excellent for Editing Video y Does NOT Stream Over Internet y Indeo Codecs Must Maintain 4:3 y Standard Def

Session 212 – Video Rendering and Formats: Getting It Right the First Page 11 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Moving Picture Expert Group y Highly Compressed Video File y MPG2 –DVD Standard y MPG2 and MPG‐4 Run on Blu Ray Discs y H.264 () y MPG‐7 –Multimedia Support y MPG‐21 –Rights Expression Language

• MPG4 Uses MPG1, MPG2 and QuickTime Techniques to Compress Video y Uses y Streams Over the Internet y Good for Final Delivery y Bad Format to Edit with

Session 212 – Video Rendering and Formats: Getting It Right the First Page 12 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y MPEG‐4 Supports H.264 Codec y H.264 Also Known as AVC y Advanced Video Coding y Commonly used with High Definition Video y Many Digital Video Cameras Use H.264 y Premiere CS4 First Version to Support H.264

y Apple’s QuickTime Movie Format y Excellent for Editing on Macs y Requires Plugin for Windows y Streams Very Well Over Internet y Steve Jobs Announced This as Internet Standard Video y Let’s Review This Later

Session 212 – Video Rendering and Formats: Getting It Right the First Page 13 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y y WMA – y Release Date of 1999 y Streams Over the Internet y Excellent Quality y Uses Windows Media Video (WMV) Codec y Based on Microsoft’s MPG‐4 Compression

y Codec Switches Between Lossy / Lossless y Supports Variable Bit Rate (VBR) and Constant Bit Rate (CBR) y Ideal for Final Delivery on Windows Machines y Not Good for Editing y May Not Run Well on Macs

Session 212 – Video Rendering and Formats: Getting It Right the First Page 14 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y iPhone Video y Uses MPEG‐4 y Motion Picture Expert Group y MPG2 Standard DVD Video y Media Streams Very Well y Not Good for Editing y Problems Playing Backwards / Slow Motion y Lossy Compression

y PSP Largest Mobile Device Screen y 480 x 272 y Supported Video Formats on PSP: y 320 x 240 –4:3 y 368 x 208 –16:9 y Uses MP4 Format y Default Firmware Not As Current as iPhone/iPod

Session 212 – Video Rendering and Formats: Getting It Right the First Page 15 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Flash is a Media unto Itself y Two Formats y FLV ‐ Video y SWF ‐ Animation y Virtually All Browsers Support Some Form of Flash

y Arguable Most Used Internet Video Format y Videos on YouTube Run as y Easy to Convert Other File Formats to FLV y Most Converts Don’t Use Best Quality y FLV May Not Look as Clean

Session 212 – Video Rendering and Formats: Getting It Right the First Page 16 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Conversions Done With Video Encoder y Adobe Media PlayerStreams Very Quickly y Possible to Add Interaction to FLV Video Through SWF

y Importing Video into Flash y File –Import –ImportVideo y Opens Video Import Wizard y When Encoding – Choose Highest Possible Quality Standards

Session 212 – Video Rendering and Formats: Getting It Right the First Page 17 Time – Phil Cowcill, Canadore College November 10 - 13, 2009 San Jose, CA

y Easiest Method of Playing FLV in Flash y Window / Component y Drag FLVComponent on Stage y Use Component Inspector to Load FLV y Can Add Playbar Skin (Play, Pause, Vol, etc.)

Session 212 – Video Rendering and Formats: Getting It Right the First Page 18 Time – Phil Cowcill, Canadore College