Italian Research Milan, July 10, 2019 SECTOR: Media Edoardo Girelli, CFA +39-02-77115.369 IERVOLINO ENTERTAINMENT e-mail:
[email protected] Andrea Randone +39-02-77115.364 e-mail:
[email protected] Think it Could Only Happen in Hollywood? Think Again... An Italian producer with Hollywood style and a global footprint. Iervolino Entertainment SpA (IE) is an Italian company that specialises in the production of content for cinema, new media, and television. Andrea Iervolino, an Italian producer boasting extensive international experience, established the company in 2011, supported by the team with which he has produced a range of films over the last 15 years, and in 2018 he started to concentrate all production activity at IE. The company is owned by Monika Bacardi (60%) and by Mr. Iervolino (40%), who has controlling rights thanks to multiple-voting shares (3x1). The company generates video content from scratch. Ideas can be generated internally or arise from other sources, such as the company’s network, books, videogames and movie characters (e.g. Arctic Justice webseries). Once the idea is identified, IE writes the preliminary screenplay, prepares the budget, and identifies the key figures (cast, director, etc.). These elements make up the first output to be submitted to the sales agents, who ensure a minimum non-revocable guaranteed amount (MG); by company policy, the MG together with the tax credit should at least cover the production cost. IE can exploit IPs vertically, by selling distribution to a number of sales agents, and horizontally, by producing other types of audio-video content on a range of channels other than traditional cinematographic ones.