PHOTOGRAPHY BY ANASTASIA IVANOVA 114 NEW YORK, USA

Apartment Porn

BY EUGENIA LAPTEVA

ichael Gross is the author uncovers the hidden and hushed-up sto- Eugenia Lapteva: What is it about the of the bestselling book 740 ries of the alluring lives of 740 Park Av- clandestine that fascinates you? Why : The Story enue. were you especially drawn to reveal of the World’s Richest Eugenia Lapteva: With your book 740 these aspects of American society? MApartment Building published in 2005 Park Avenue: The Story of the World’s Michael Gross: The concordance and by Broadway Books. He has written Richest Apartment Building, you delve discordance between image and reality for several prominent publications in- deep into the lives of some of the rich- has always fascinated me. I’ve long been cluding , Tatler, est and most powerful individuals in repelled by the image building industry Esquire, GQ, Vanity Fair, Town & the world, presenting a romping ac- and collaboration of the media in creat- Country and The Daily News, and is count of their personalities, apartments ing and maintaining images that don’t presently the Real Estate Editor of Av- and backgrounds. These figures include correspond to reality. How can you enue magazine and Contributing Editor Rockefeller, Vanderbilt, , Bou- know what something is, and what it’s of Travel & Leisure. Other books writ- vier, Bronfman, Koch, Kravis, Perelman, worth, if you don’t know what it’s made ten by Gross are Model: The Ugly Busi- Steinberg and Schwarzman. Did you of? ness of Beautiful Women (1995); Genu- have a particular audience in mind when Eugenia Lapteva: Would you say that by ine Authentic: The Real Life of Ralph you first started working on the book? focusing on a building like 740 Park Av- Lauren (2003); Rogues’ Gallery: The Michael Gross: Short answer: I write for enue you participate in the myth making Secret Story of the Lust, Lies, Greed, people, not for the people I write about. of the very rich? and Betrayals that Made the Metropoli- Long answer: I have been reading what’s Michael Gross: I think I do the exact tan Museum of Art (2009), as well as called “social history” for years and opposite of myth making. I look at real his latest book, Unreal Estate: Money, have always found it a highly entertain- lives. I focus on the rich and famous be- Ambition, and the Lust for Land in Los ing and interesting genre. I have been cause they hold power and exercise in- Angeles (2011). writing about famous and wealthy peo- fluence. Some journalists and authors, The building was ple since the start of my career. I have to use the old phrase, focus on comfort- conceived and built in 1929. Designed always felt that it’s important to look at ing the afflicted, some on afflicting the by the famous American-Italian ar- the lives of the influential, of role mod- comfortable. Apparently if you simply chitect and built by els, of those we look up to and some- describe them accurately, the comfort- James T. Lee, the apartment block has times aspire to be, and in particular, able can feel afflicted! is re- since then been recognized as the most to see how well the reality of their lives leasing a new documentary next month opulent and sought after home in New matches up to what are often carefully based on 740 Park. When he called to York. Until today it remains the sym- constructed public images. From rock ask if he could buy the rights, he said we bol of social and architectural cyno- stars to fashion figures to hedge fund had something in common: We are both sure. With a maintenance charge of ap- kingpins, that’s what I’ve always done. more interested in perps (perpetrators) proximately $10,000 per month, it has There’s a natural audience among the than vics (victims). I couldn’t help but housed some of the wealthiest barons, upper echelon, sure, but I like to think agree. I don’t think the fascination with billionaires, fortune-holders and finan- the work appeals to people like me, as the rich and famous is anything new. cial tycoons in the world. Michael Gross well. It’s always been an aspect of the human

115 condition. What is too often ignored is Michael Gross: I wanted to write about mean that much to me. A building is just the need to approach the subject with a society through a microcosm and real- an envelope that surrounds/holds lives. critical eye. Not critical as in criticism, ized that a fancy building would give me Some envelopes are bigger than others. but rather, looking beneath the image to a frame in which I could paint that sto- That doesn’t constrain the lives lived reality. ry. I then went looking for the ‘richest’ inside them. At 740, I saw a handful of Eugenia Lapteva: As I understand, you building in New York, not just in terms apartments. For my new book on 15 started off writing mainly about music. of its residents, but also in terms of its Central Park West, I’ve been invited into In 1995, however, you published a book architecture and its narrative. 740 Park many more. They are just like the rest of called Models: The Ugly Business of was the obvious choice. the world, only they hold more stuff and Beautiful Women. Since then you have Eugenia Lapteva: One of the striking have nicer finishes. The lives led inside engaged with fashion on a regular ba- features of your writing is your ability to still range from miserable to wonderful, sis. How come you moved on to fashion capture stories surrounding the various just as they do in the rest of the world. writing? characters who once lived in 740 Park Eugenia Lapteva: How important is it Michael Gross: I covered rock music Avenue. Can you say a bit about the na- that your writing remain faithful to an from the mid-60s until the early ‘70s ture of this research process? ‘objective’ truth? when I segued to fashion. It was the Michael Gross: You start with a brick Michael Gross: I try to be comprehen- moment when music segued to fash- wall in front of you and scratch away at sive, fair and accurate. I don’t always ion, switching from the Fillmore era to the mortar until a little hole appears and succeed. Objectivity is a platonic ideal. the Studio 54 era and I think Subjectivity is ever-present I was simply changing with even if you try to guard the times. That said, rock against it. That’s the nature stars often dated models. So “You start with of the beast. I avoid political I’d watched their world, al- and moral judgments because beit from a distance, all along. a brick wall in front of that’s not my place and I don’t And the models were appeal- want to choose sides. I think ing. I then started seeing the the most dangerous person woman who became my wife, you and scratch away in the world is a true believer who was a fashion designer, and the most dangerous thing so that helped nudge me fur- at the mortar in the world is a closed mind. ther in the fashion direction. That, however, has worked I did that for ten years and until a little hole appears to my detriment. My genera- then decided to write a book. tion was determinedly non- I think I knew that if I wrote and you can spy the story partisan, and looked at baby the sort of book I wanted boomers on the right, the left, to do, it would burn some on the other side.” and ones who shuttled back bridges and free me to look and forth. Therefore it pleased for something new to focus no one. I think it’s actually far on. Ten years in one arena is more accurate than a book enough! As my dad once said, “When you can spy the story on the other side. that chose a side would have been. I you run with the pack, you write like the Then, even if your fingers are bleeding, strive to be objective even as I know that pack.” He went on to say, “I run alone.” you just keep going. But seriously: li- objectivity is only a green light across I wanted to do the same. When my gen- braries, archives, books, newspapers, the water. eration didn’t do as well as hoped, I and interviews. It’s simple if hard. Eugenia Lapteva: How has the book retreated to fashion and wrote about Eugenia Lapteva: How did you man- been received by current residents? Ralph Lauren, but that book altered my age to penetrate the walls of the richest Michael Gross: I see some of them so- trajectory exactly as I’d hoped I would apartment building in New York? cially and no one has tried to hit me! be able to do a few years before. Ralph Michael Gross: Yes, of course it can be No one has threatened to sue me either, was a faux American aristocrat (though difficult, but nothing worth doing is which wasn’t the case with my next he was a real Jewish aristocrat) and I easy. You just try hard and don’t give up, book, Rogues’ Gallery. I think even the decided that next I would write about don’t let a “no” stop you. There’s always folks who were discomfited by 740 Park real aristocrats, the upper class in our a route to the information you need. You know I was trying to be comprehensive, supposedly classless society. That – not just keep trying until you find it. fair and accurate. fashion – is what I’ve been doing ever Eugenia Lapteva: What were your first The story of the Shearns and the since. reactions when you entered the building? Rockefellers is my favourite part of that Eugenia Lapteva: From music to fashion Michael Gross: I’ve been in lots of ex- book and the one I still hope will one to real estate. Why 740 Park Avenue? pensive buildings, so it didn’t really day be made into a movie. •

Get the book: 740 Park Avenue, The Story of the World’s Richest Apartment Building, published by Broadway 116 See the documentary Park Avenue: Money, Power and the American Dream by Alex Gibney online PHOTOGRAPHY BY HADLEY HUDSON 117 A-Z DIRECTORY OF 740 PARK AVENUE

This is an A-Z who’s who of the world’s on the Tom Wolfe novel The Bonfire of richest apartment building. We have the Vanities – in which the protagonist, compiled the most interesting characters Sherman McCoy, calls his mistress from who have lived in the building, bringing a pay phone outside his building – was you their best stories. based on the financier and his florist lady friend.

Bonita Bananas heiress: When Mercedes A Noboa’s father, Luis Noboa Naranjo died in 1994 at the age of seventy-eight, Antonio Gebauer: Banker who is said he left behind a banana fortune and a to have once taken the Concorde from contentious family. The heirs spent the New York to London to buy riding next nine years, and $20 million, on a boots. Gebauer’s lifestyle screamed legal battle that spanned three conti- trouble. He made only $150,000 a year nents and gave rise to charges of fraud at Morgan Guaranty yet lived like an and deceit. It is one of the most expen- emperor, throwing outrageous parties at sive family feuds in history. After his his lavish Park Avenue apartment. death, control of the banana company went to his second wife, Mercedes Alfred H. Caspary: A philatelist respon- Noboa. Mercedes threatened to exclude sible for assembling one of the finest the siblings from running the company. collections of United States postage In 1997 Mercedes sold her stake in the stamps. He also served in a number of company for a cool $300 million, and philatelic positions in the United States her shares were redistributed to Alvaro and in England. and his sisters.

Ann Loeb Bronfman. Married to Edgar Bouvier, John was a self-indulgent M. Bronfman Sr. Their children were womanizer and free spender who suf- often targets of violent kidnappings. fered stock market reverses. Forced to Bronfman’s eldest son, Samuel, was ab- apply for aid to his sober, hard-working ducted from a family estate in suburban father-in-law, Bouvier got a free apart- New York on August 9, 1975. He was ment at 740 Park Avenue with tight held for more than a week before his strings attached on his personal spend- father paid a $2.3 million ransom – ar- ing. The Bouviers lived there from 1932 bitrarily reduced from the initial request to 1938, by several accounts amid bitter of $4.6 million. disagreements between the Bouviers un- til their separation and, finally, divorce. B C Bonfire of the Vanities, The: Revlon magnate Ron Perelman, formally mar- Cave, Edward Lee works for Brown ried to Ellen Barkin, is the 26th richest Harris Stevens, the management com- American, and 69th richest person in pany of 740 Park Avenue. Cave studied redecorate the Kennedy White House. the world with an estimated wealth of art history at Columbia University. His real estate clients include Sting, Billy $12 billion. Ron occupied an eighteen He became Sotheby’s first American Joel and Saul Steinberg, whose apart- room, eight bath duplex from 1978 to employee. “We don’t sell square feet. We ment at 740 Park the brokerage sold 1985. While ensconced with the first sell a way of life,” said Edward. Cave for a then record, $37 million to Steve of his four wives, he had an affair with was hired right after he got out of school Schwarzman in 2000. the owner of a nearby flower shop. The by Parish-Hadley, the decorating firm. affair eventually exploded into the once turned to Cave tabloids after the luxury jeweller Bulgari for help finding an apartment. Cave D sent Mr. Perelman’s wife a pair of dia- urged him to avoid stepping in front of mond and sapphire earrings meant for a co-op board and advised him to seek Dorrance, Elinor: Campbell’s Soup his lover. Some of the staff reportedly out a private home instead. For his first Heiress. Father, John Thompson Dor- believe that a scene in the film based official gig, Cave helped Albert Hadley rance. Eleanor Dorrance’s debutante

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some things of the business world.” Her 1948, she persuaded the bigwigs of New father said Elinor was “obliged to learn York City department stores to give her the business, the same as any girl who counter space at Saks to seeks employment at the plant.” sell her creams. She’d send creams to everyone she could think of. Princess Grace of Monaco once said, “…I don’t know her very well, but she keeps send- ing all these things.” Explaining her success, she said, “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Ezra, Merkin (settlement Ponzi scheme) was a close business associate of . Ezra is alleged to have played a significant part in the Madoff fraud. Merkin was charged with civil fraud by the State of New York, for “secretly steering $2.4 billion in client money into Bernard Madoff’s Ponzi fraud without their permission.” F Fischbach, Gregory lived in apartment 17B. Greg’s apartment once belonged to heir and socialite Thelma Chrysler Foy, daughter of auto legend Walter Chrysler. Greg paid only $6.3 million dollars for the apartment in 1994. He is now asking $29 million for it. Above: Daphne Guinness Floating Apartment: The renovation that Albert Hadley (see “H”) did for the Bronfman’s had a floating design. E The week following Hadley’s initial visit to the Bronfman’s apartment, Estée Lauder: once Mrs. Parish (Hadley’s design partner) bought the painting Portrait of Adele received a telegram from her clients, Bloch-Bauer by , a Nazi- who were on vacation in Mexico. “Stop Staircase of the Rockefeller Apartment, looted piece from . all work until we return. We want a Photographs courtesy of Kelly Simpson At the time, it was the most money floating apartment.” Her response was, anyone had ever paid for a piece of art “What in God’s name do they mean by ball at the Bellevue-Stratford Hotel, at reportedly one hundred and thirty a ‘floating apartment?’” Hadley knew Philadelphia on New Years Eve 1926 is five million dollars. Lauder also has exactly what they meant. They wanted still legendary. Her father – president of the world’s largest private collection a modern apartment with lots of clean, the Campbell’s Soup company—shelled of medieval and armour. uncluttered spaces. When he tried to ex- out $100,000, which included the cost Ronald Lauder, son of Estée Lauder, has plain this to Mrs. Parish, she responded for a second orchestra so the music lived in Apt 15/16D. Estée Lauder was with disgust. Hadley immediately went could continue uninterrupted. the only woman on TIME magazine’s to work with architect Jack Cobel. To She worked at Campbell’s for thirty-one 1998 list of the twenty most influential achieve the look that the Bronfmans cents an hour for her father. She was em- business geniuses of the 20th century. wanted, major demolition and an enor- ployed at the cashier’s counter and used She met Joseph Lauter when she was mous amount of construction had to be to punch in at 8:30 am everyday. She in her early twenties. On January 15, done before any decorating could begin. said at the time that she had “no definite 1930, they married. The surname was Entire walls were removed to create occupation” and was “eager to learn later changed from Lauter to Lauder. In sculptural spaces. Small windows were

Illustrations by Bukanova 119 A-Z DIRECTORY OF 740 PARK AVENUE

replaced with vast floor-to-ceiling glass was quoted, “She had been in this jew- for five years. Reflecting on his relation- panels. Throughout the apartment, elled Fabergé cage, which turned into a ship with Sister Parish, Hadley once the wooden floors were removed and pressure cooker, and then she came out said, “Never could I have cloned what I replaced with travertine marble. Stephen of it like Venus on the half shell.” Daph- did without her, and she could not have Schwarzman later bought the penthouse ne is the granddaughter of The Hon. done what she did without me.” apartment at 740 Park that had origi- Diana Mitford (Lady Mosley). Mosley nally belonged to John D. Rockefeller was once a guest at a party thrown by Jr. In time, Mr. and Mrs. Schwarzman . Hitler was reportedly the I became clients of Albert Hadley. sole guest at her wedding. Daphne is an heir by direct descent of Arthur Guin- Irene Rothschild Guggenheim: She ness, the inventor of Guinness ale. was a philanthropist interested in child G Daphne was the subject of an exhibi- development and the arts. She studied tion at the Museum at F.I.T. featuring in Germany at Miss Lindner’s School in Gibney, Alex: American documentary clothes and accessories from her massive Frankfurt-am-Main between 1882 and film director and producer. He is the personal collection including Chanel, 1884. She and her husband collected old son of journalist Frank Gibney and the Dior, Givenchy, Lacroix, and Valentino, masters that ranged from Italian Renais- stepson of the late Rev. William Sloane as well as demi-couture by Azzedine sance panels to nineteenth-century Coffin. Gibney is currently directing Alaïa, Dolce & Gabbana, Rick Owens Barbizon oils. She was particularly fond The Road Back, a film on Lance Arm- and Gareth Pugh. Daphne also collabo- of the works of Baroque painter Jean- strong. Gibney is an Oscar, Emmy, and rated with Comme des Garçons to make Antoine Watteau. When her husband Grammy Award-winning producer. He an eponymous parfum. Solomon died she became interested in is known for producing one of the high- non-objective contemporary paintings est grossing documentaries of all time, in the late 1920s. Guggenheim remained Enron: The Smartest Guys in the Room. involved in her late husband’s collec- tion and foundation, and even proposed Goldman, William refers to himself Frank Lloyd Wright as the architect as “the poorest person [who has lived] for what later became the Solomon R. in that building [740 Park Avenue].” Guggenheim Museum. The double Academy Award winner, novelist and screenwriter is responsi- ble for the scripts of some of the most J successful Hollywood movies. The first script he sold was Butch Cassidy James T. Lee: grandfather of the late and the Sundance Kid in the late 1960s Jacqueline Lee Bouvier Kennedy Onas- for $400,000, which was considered a sis, was a prolific developer who built record sum at that time. He says about an unusual string of important New himself that he was programmed to fail, York City buildings, including 740 Park as he had not shown any signs of talent Avenue, which became Jackie’s child- as a young man, receiving the worst hood home. In 1923, Lee completed grades in a creative writing course. As the work that makes most architectural editor of his school’s literary magazine historians take notice: the sky-scraping he cut his own short stories out, and the Shelton Hotel (now the Marriott East first time he ever saw what a screenplay Side Hotel) designed by Arthur Loomis Above: Jacqueline Kennedy looked like was at midnight in a book- Harmon. The Shelton was built as a get- store in Times Square. He likes 20th away bachelor hotel, but within a year century abstract paintings and plays the plan failed and it opened to both tennis with Paul Newman. His relation H sexes. In 1928, Lee became a director to the press has always been difficult of the Chase National Bank, and in the and he refers to critics as “failures and Hadley, Albert and Mrs. Henry Parish same year his daughter, Janet, married whores”. II (Sister Parish) created the penthouse John V. Bouvier III. triplex apartment at 740 Park Avenue Guinness, Daphne: Fellow 740 resident for Seagram’s Edgar Bronfman and his Steven Klein chose Daphne to pho- wife. Hadley had studied at Parsons K tograph for two Vogue Italia covers. School of Design and was trained by Toward the end of Daphne’s time at 740 Van Day Truex. After graduating from Kosinksi, Jerzy: known for various and right before her divorce, her friend Parsons, Hadley taught at the school novels, among them The Painted Bird

120 died in 1968 from brain cancer, her will will her cancer, brain 1968 from in died Weir After 1966. in divorced Weir. They Hayward Mary heiress steel American married Kosinski 1962, In plagiarism. of him whoaccused journalists from attack constant under was He time. at that country the leaving for anyone needed were which return, loyal his guaranteeing authorities communist Polish eminent from letters the forged he that claimed later He him. sponsored supposedly which foundation a fake 1957, in States created he United to the To Poles. emigrate to Jewish assistance whooffered villagers to local thanks holocaust the survived family Kosinski The certificate. baptismal aforged him issued priest Catholic ogy. ARoman sociol and history in degrees graduate two earned had he of twenty-two age There (1965) Being and The Bronfman Apartment, Photographs courtesy of Albert Hadley (photos by Edward Lee Cave) (1971). By the - president of his own army materials materials army own of his president Koch. to Mr. according this, enough,” it wasn’t large ment, apart Onassis old Jackie Iloveas the “As much dollars. for$32 million 2006 in “O”).(see apartment the sold He Onassis Kennedy of Jacqueline home childhood the once was purchased he apartment The for$17 2005 in million. purchased been said to have floors fifth and fourth duplex the on foot square thousand nine room, eighteen an cupies oc America in wealthiest fifth the and Koch, David: left Kosinski with nothing. Lassie: Producer Milton Gordon is is Gordon Milton Producer New York’s New man richest L - - ing so effectively to shape the future.” the to shape effectively so ing work is and past the about powerfully so whowrites “someone as her hailed and Rights Award forHuman Roosevelt Eleanor first the her presented Clinton President ’98, In year. of works the tion non-fic best five of the one as magazine by Time chosen and abestseller also was Mosaic, AChinese Legacies: people, of Chinese stories true Her nationwide. schools in used aclassic become has son, Robin Jackie and Year Boar ofthe the In book, children’s Her democracy. and rights forhuman activist civic and writer American aChinese Bao: Bette Lord, rights. distribution kept but Lassie series popular the sold He Inc. of America Programs sion Televi to form Small Edward producer Hollywood up with teamed He factory. for $3 million, million, for$3 - - - - 121 M 6/7A. It was listed for $138,000. Jacque- Q line attended the Chapin School in New Marshall Field III of Marshall Field’s York City. Jackie’s grandfather, James T. Quasha, Alan: Alan Quasha from Hark- department store later grew to become Lee, built 740 Park. Hedge fund investor en Energy is a notorious financier. He Macy’s Inc. He was an American David Ganek now owns her unit. It has bailed out George W. Bush’s failing oil investment banker, publisher, racehorse been modernized to host his art col- company in 1986. He was involved with owner/breeder, philanthropist, and heir lection. Jackie took dancing and ballet Hillary Clinton’s campaign. He hired to the Marshall Field department store lessons, she showed dogs, rode horses, her close confidant and Democratic fortune. Field was founder of the Chi- and went to finishing schools. She had Party financial man, Terry McAuliffe. cago Sun, which became the Chicago the reputation of “the very worst girl in During McAuliffe’s chairmanship, Qua- Sun-Times. He also donated substantial the school”. sha officially joined Clinton’s campaign. funds to support the New York Philhar- monic symphony orchestra and served as its President. R Ralph P. Davidson: served as Vice N President of Time Inc. and was named publisher of Time in 1972. Davidson Nymphomaniac: Swedish born German became President of The John F. Ken- royalty from 2004-2009 whose ex- nedy Center For the Performing Arts in husband George David, allegedly paid November 1987. her fifty million dollars to “GTFO” [get the f*** out] of 740 Park after she alleg- Rare Art Inc. was founded in New The Rockefeller Apartment, Photographs courtesy Kelly Simpson edly demanded “way too much sex” and York City in 1927 by Urban and Hazel cost him $53,000 dollars a week for her Hartman. Their son (740 Park resident) allowance. She is currently contesting Alan Hartman is the current owner and the verdict and claims she needs that P president of Hartman Rare Art. Alan is much a week for expenses, part of which an expert in both Chinese jade carving includes maintenance on her 740 Park Peggy Bedford Bancroft D’arenberg as well as 18th and 19th century English Avenue Penthouse, P74. D’uzes was a Standard Oil heiress and silver. socialite. Peggy made the papers for spectacular parties in the 1950s, includ- Rockefeller Jr., John D.: Rockefeller Jr.’s O ing one in which an elephant damaged wife died of a heart attack in apartment the elevator. Years later, after Bancroft’s 15/16B during April of 1948. Stephen Onassis, Jacqueline Lee Bouvier Ken- daughter was turned down by another Schwarzman bought Rockefeller’s previ- nedy grew up at 740 Park until her early co-op board, her father opined: “They ous penthouse apartment – the same teens. Her apartment was more than probably felt you’d park a camel in the ‘floating apartment’ that Bronfman 20,000 square feet. They lived in unit lobby.” designed.

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fashion assistant twenty three years has owed this hefty chunk of back taxes S his junior, debuted on Vanity Fair’s since her 2008 return. Authorities have international best dressed list. She was placed restrictions on her spot at 740 Saks Fifth Avenue: In 1923, Bruce A. a former Adolfo assistant who literally Park until the bridal designer pays up. Gimbel purchased Saks. In 1965, then dressed Nancy Reagan in the old court president, Bruce pulled the plug on the designer’s knitted suits. Anna Wintour Saks 34th Street store. “If customers handpicked her for the job. She has come into our former Saks 34th Street not worked since 1993. She is devoting X store and ask for the appliance or stamp herself full time to the care of David and department, we will think of expan- their homes. “I’ve become a throwback Xenophobic Co-op allegations: There sion.” Gimbel saw the area as “the rich- to the 1950s.” She has selected David are no black shareholders at 740 Park. est suburb in the world”. Saks was the Mlinaric, known for his work on Brit- In one almost indiscernible way, 740 only department store in New York that ain’s National Trust houses, to decorate Park is also a monument to what’s served liquor. Jackie Onassis’ former apartment. called social anti-Semitism. Formally speaking, half of 740’s tenants live at 71 Saul Steinberg, financier, bought the sto- East 71st Street, a side entrance of the ried John D. Rockefeller Jr. apartment in same building with the less ostentatious 1971 at the tender of age of thirty-three, address that’s favoured by some of the while married to his first wife, Barbara. more discreet patricians in residence, Not long after moving from those who have long considered Park to 740 Park (where his 200-pound Great Avenue addresses too Jewish. Dane was awarded its own room with a telephone and a fake tree to relieve Princess Henry “XXXIII” of Reuss: itself on), the financier developed a described as one of the wealthiest of cocaine habit and embarked on a path of American women. Princess Heinrich in- adultery. herited a fortune from her first husband, Theodore R. Hostetter of Pittsburgh. Her divorce from the prince was said to T have been caused by his espousal of the Nazi cause. Time Warner: Courtney Sale Ross of Time Warner sold her apartment at 740 Park this year for approximately $60 Y million dollars. Her husband – Steve Above: Anna Wintour Ross, former Chairman of Time Warner Yvonne and Gustavo de Jimenez: – has since passed away. She owned wealthy South American newlyweds a combination of two duplex co-op bought the Quasha’s (see “Q”) duplex apartments on the twelfth and thirtieth W for $1.1 million. floors. The late bought the apartments in the 1980s for only $8 Wang, Vera: Owns a tenth and eleventh Yvonne & Alberto Uribe of Pepsi: Pepsi million dollars. The annual mainte- floor duplex, once owned by her father, was Venezuela’s number one cola, out- nance fee on the properties is $412,000 Cheng Ching Wang in 2007. Mr. Wang selling Coke four to one until it’s bottler dollars. and his wife, Florence, paid $350,000 switched to Coke. Overnight Pepsi had for the duplex in 1983. They purchased no way to bottle, deliver or import its the duplex from Campbell Soup Com- product. U pany heiress Elinor Dorrance (see “D”). United Nations: 740 Park is host to the Wintour, Anna: Vera’s brother Ken- Z Turkish, Japanese and French represent- neth Wang once dated Anna Wintour. atives to the United Nations. He inherited the apartment from their Zimmerman, Sanford J.: Former chair- father’s deceased estate. Vera wanted the man of Abraham & Straus, a major apartment for herself, so she bought her New York Department store based in V brother out for an estimated $40 million Brooklyn. During his time, the chain dollars. The Smoking Gun uncovered In- grew from one store with sales of about Vanity Fair Best Dressed: ’s ternal Revenue Service documents dated $14 million to seven stores with annual (see “K”) young wife Julia, a former September 7, which show Ms. Wang sales of about $55 million.

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