Whiterock Avenue Redevelopment/Frame Park Facility January 22, 2018 How Does this Project relate to City Council Goals? 1. Continue to focus on Economic Development initiatives with a focus on expansion of existing companies and the attraction of new manufacturing entities. Make efforts toward diversifying our mix of businesses. 2. Finalized renovation or reconstruction plans for Waukesha City Hall. 3. Increase the value of the City through significant redevelopment of distressed areas. 4. Continue to develop techniques to address code enforcement issues and urban blight in our community. 5. Develop plans to address the problems of homelessness in our community, working with local and regional partners. 6. Complete a plan for updating Buchner Pool. 7. Work with community partners to encourage additional affordable home ownership options like the Dunbar Oaks project. Project Goals

• Redevelop areas of White Rock Avenue/East Main Street to increase tax base and remove blight/under utilized properties • Create a community asset that will contribute to the city’s economic success, particularly downtown • Create non-tax revenue for the long-term benefit of the City • Preserve/enhance Frame Park assets and attributes • Continue to provide access to existing users of the facility and to provide opportunities for additional community events/activities

Where are we Today?

• Reviewing potential redevelopment sites • 3 potential redevelopments in this immediate area • Supporting Habitat for Humanity’s effort to buy existing property, remove existing homes and rebuild affordable houses in this area • Finalizing the agreement for baseball franchise with Big Top Baseball

History of Frame Park

• Baseball is the longest standing recreational use at the park • Andrew Frame was a founding member of the Waukesha Diamonds, a baseball team that was formed in 1868 or 1869 and played against other local teams • In the 1930’s Frame Park was considered one of the nicest ballparks in the State of , and included grandstand and bleachers which could seat 2,500 fans

History of Frame Park

• During World War II, the held their spring training camp at Frame Park for 3 years and played exhibition games at the facility • The St. Louis Cardinals held tryouts in Frame Park in the 1950’s

Frame Park Today

• Frame Park Today • In November 1990 Fox River Corridor Plan approved • Constructed Riverwalk, and made improvements to Frame and Bethesda Parks • The Plan envisioned Frame Park as becoming the center for community events and festivals Frame Park Today

• Frame Park Today • 34.5 acres (9 different properties were purchased or donated which make up the area know as Frame Park today) • Three permanent buildings • Private vendor – rents kayaks, paddleboards and paddleboats • Active uses include baseball, volleyball, bicycling, playgrounds, and kayaking/boating • Passive uses include fishing, walking trails, formal gardens, visiting Hobo Springs, and other uses Frame Park Today

• Frame Park Today • Since 1982, Fiesta Waukesha has been held in Frame Park • Promotes multi-cultural awareness, and is a fundraiser for LaCasa’s community programs • Oktoberfest began in 2016 • Janboree (including Big Games and 5k run/walk) Frame Park Today

• Frame Park Today • Trailbreaker Marathon (and several other runs) • Riverwalk for Breast Cancer • Badgerland Ski Shows • National Night Out Where are we Today?

• Frame Park proposal basics: • 20-year use agreement • 2,500 fixed seats • Hospitality space • Digital outfield fence • Indoor Restrooms • Concession Space • Small Retail/Office Space • Full Turf Playing Field • Grass Berm, Dugouts, Fencing and Press Box Where are we Today?

• Frame Park proposal basics: • Big Top Baseball would host up to 40 Baseball Games per year • Host soccer games (minor league, collegiate, or similar level of professional or amateur soccer) • Include responsible Alcohol serving plan • Includes scheduling meetings with User Groups • Includes a requirement for a comprehensive Parking Plan Where are we Today?

• Frame Park proposal basics: • , Waukesha North High School and Waukesha South High School would continue to play at the facility • Current City events would be preserved such as National Night Out and Fiesta Waukesha Where are we Today?

• Frame Park proposal basics: • Big Top Baseball - $500,000 upfront, $150,000 per year base lease amount • Annual Contribution to Frame Park of $25,000 per year for improvements outside the boundaries of the baseball stadium • Additional $2,000 per event above base amount of events • City would fund approximately $3.8 - $4.2 million upfront • Lease payments plus redevelopment would cover debt cost Where are we Today?

• Frame Park proposal basics: • No General Fund Tax Dollars are going into the stadium enhancement project • The City will spend more tax dollars on Frame Park over the next 20 years without the proposed deal than with the proposed deal • Create non-tax dollars for the continued maintenance and improvement of Frame Park Where are we Today?

• Public Involvement Plan • Monday, January 22 – 7 p.m. – Common Council Chambers, 201 Delafield Street • Tuesday, January 30 - 6:30 p.m. - Finance Committee Common Council Chambers, 201 Delafield Street • Monday, February 5 – 6:30 p.m. – Common Council Chambers, 201 Delafield Street • Monday, February 19 - 6 p.m. - Parks Recreation and Forestry Board, 1900 Aviation Drive • Tuesday, February 22 - 6:30 p.m. - Common Council Chambers, 201 Delafield Street Where are we Today?

• Land and Water Conservation Fund Grant • City received $28,627 in 1973 for bulkhead construction, fill material, sidewalks, landscaping and trees for Frame Park • The Wisconsin DNR is reviews compliance of entities receiving a Land and Water Conservation Fund Grant • Working with the DNR to meet grant requirements, or complete a conversion of the parcel • A conversion is a process of replacing a property with another property that serves a public purpose • Currently, an undeveloped area referred to as Meadowview Park is master planned for a variety of park purposes and is scheduled to begin development in 2018. Would meet the grant requirements. The Project Will be Successful If:

1. Financially Viable 2. Creates a long term asset to Frame Park 3. Spurs economic activity 4. Preserves the Frame Park experience for the entire community

Frame Park What do the Leaders of Other Communities Say?

• Wausau: (Woodchucks) “We have had NO negative experiences whatsoever with our Northwoods League team, the being in our community. They have been a very proactive and beneficial part of our community and have contributed greatly in many positive ways to the city of Wausau and the region. Owner Mr. Mark MacDonald and his entire staff have become a true “asset” to our city and are an absolutely wonderful community partner and the team are true “Ambassadors” for Wausau!” What do the Leaders of Other Communities Say?

• Fond du Lac: (Dock Spiders) “Joe Moore from Fond du Lac here to echo for our city what Mayor Mielke said about his regarding the Northwoods League. Last summer about 30,000 spectators enjoyed themselves at the local ball park so we feel that our team has added something to the summer that local people wanted to support.” What do the Leaders of Other Communities Say?

• La Crosse: (Loggers) “I have to strongly echo the sentiments from Fond du Lac and Wausau. The have been a tremendous addition to our community. The bring great family entertainment to our waterfront and give back so much to various non-profits and community groups. They are a great community partner.” What do the Leaders of Other Communities Say?

• Mequon: () “The Chinooks have been a tremendous community partner in the Mequon- Thiensville area as well, and have done a lot to support youth baseball and other civic groups/activities. Combined with the other amenities and attractions in the area, the baseball team and the stadium have been another great way to help ‘build community’ here in Mequon.”