Setting Eyes on New Travel Trends

Vol. XIV No. 5; May 2018 A DDP PUBLICATION Pages: 32 Special ddppl.com TravTalkMiddleEast.com

Special Shurooq for bespoke visitors at ATM ...... 04 May 16-18, 2018 Marriott expands portfolio in EMEA ...... 10 Shanghai Setting pioneering ideas in travel ...... 20 Setting eyes on new travel trends With a focus on the growing travel, tourism and hospitality trends in the region, attendees at the Arabian Travel Market (ATM) share their insights on emerging market movements, and how well it will beneﬁt the trade in the region as it heads for Expo 2020.

SHEHARA RIZLY

Housing the largest ice rink in the emirate of Sharjah, Al Shaab We are continuously working towards fortifying our presence as Village is the perfect family destination which preserves the culture a market leader in the hospitality industry by attracting new and wider of Sharjah yet caters to the many requirements of today’s local markets from the GCC, India, China, Russia, UK and other European and international travellers. ATM is a very important event in our countries. One way to do this is by making a strong presence at calendar as it is one of the most close-to-home platforms where we can participate and network to provide destinations with more leading trade exhibitions where we meet new suppliers and discover opportunities. Our partnership with Sharjah Tourism Development the latest industry trends, innovations, research and insights Authority enables us to build and strengthen agreements with particularly about the region. We are planning to open our doors to many feeder markets that prefer to visit the destination of Sharjah. serious buyers and give them the opportunity to promote and sell Residents from Sharjah, GCC and other emirates are regular visitors Golden Sands Hotel Apartments to their customers. With the correct Abdulla Al Dah who help in the rising number game. Over the past few years, we Mohammed Khoori strategy in place, we will remain to be the preferred accommodation CEO have witnessed over 250,000 visitors and this year we are working General Manager, Golden Sands Al Shaab Village Hotel Apartments of long and short term stay guests, business and leisure travellers on a new refurbishment plan which will position us at an even higher level as there is nothing similar in the emirate. and family, groups or individuals.

With the transformation of the organisation of Ministry of The airline industry is evolving at an unprecedented rate with Tourism into a customer centric strategy, the structure is now rising customer demands. These demands have evolved from based on the needs of travellers in terms of creating tourist-friendly SDVVLYH WR SURDFWLYH DQG WKLV UHGHÀQHV WKH HQJDJHPHQWV DQG products. It is hoped with this new strategy we can reach our target competitive landscape for both airlines and travel industry players. this year. Despite a decline in tourist arrivals from Middle East in Being a leading global event, this is a grand opportunity for RwandAir 2017, the Middle East market continues to contribute in spending to showcase itself to an international audience both as an airline and helping generate revenues more than any other market. Out and the strategic link for Rwanda with the outside world. Our key of 9.2 million people in UAE, 8.8 million are active internet users, highlights include our service, latest destinations and entry into new and 6.3 million are social media users. Therefore, our promotion geographical markets. These exhibitions are key drivers for creating strategy is now focused towards digitalisation as most people tend industry networks, opportunities and commercial success. My most valuable networks originate from these exhibitions I have attended WRPDNHERRNLQJVRIÁLJKWDQGKRWHOVWKURXJKWKHLUVPDUWSKRQHV Nia Niscaya Timothy Njihia Besides, adventure and responsible tourism have a double function Deputy Minister of Tourism across the world. Our delegation will have the General Consulate Country Manager—UAE WRSOD\IRUHFRQRPLFEHQHÀWWRWKHFRPPXQLW\DQGYLVLWRUV Indonesia of the Republic of Rwanda in Dubai and Northern Emirates, and RwandAir Rwanda Development Board amongst others. Contd. on page 3

COVERSTORY MAY 2018 TRAVTALK 3 Building brands on trust value

Contd. from page 1

We’re approaching the end of the Our stand will include demo pods that Experiential travel together with ÀUVW IXOO \HDU RI RSHUDWLRQ DW &HQWDUD allow visitors to experience how we help sustainability of the environment are Muscat Oman and we’re very pleased agents drive revenue by providing real- being increasingly sought-after by with the performance in exceeding time access to a vast array of products tourists. The growth of millennial targets regularly. The volumes are not and serives. These include high quality tourists is contributing to an increase yet huge but they are growing in leaps content, delivering powerful business and in the late booking trends, thereby DQG ERXQGV ZLWK PDQ\ QHZ ÁLJKW competitor insights using our analytics making strong digital presence vital. routes and increase in the volume of tools, and engaging travellers throughout 7KHGLYHUVLÀFDWLRQRISURGXFWRIIHULQJV Markland Blaiklock Matthew Powell their travel journey. As the only travel Samir Mehta and tourist segment mix is indeed Deputy Chief Executive ÁLJKWVIURPERWKÁDJVKLSDQGORZFRVW Managing Director—Middle General Manager 2IÀFHU&HQWDUD+RWHOV carriers. Our Dubai-based regional East, Africa and South Asia, commerce platform to achieve IATA’s Arabian Adventures supporting growth in adventure Resorts team will be present at ATM this year, Travelport KLJKHVW FHUWLÀFDWLRQ DV DQ 1'& /HYHO tourism to UAE. From dune buggies, joined by senior executives from our corporate headquarters 3 Aggregator, we will also have experts on the stand discussing zip lines, jet-ski, snow-ski and helicopter rides, safety and key General Managers. Centara Residences & Suites will how we are extending our leadership in this area by industrialising standards are essential to ensure the sustained growth in this open a luxury branded hotel and a themed family resort in Dubai our NDC capability and incorporating NDC content into our suite of segment. ATM is a key tourism trade event, with increasing in 2020. The Middle East is a key region of focus for us. In products for airlines and travel agencies. Our experts will discuss number of buyers and exhibitors from this region and addition to projects mentioned, we expect to open at least how we are using our merchandising solution to help travel agents beyond. Arabian Adventures will be at the Dubai and Abu two more properties in Dubai besides exploring opportunities boost sales by displaying, gaining information and selling branded Dhabi stands to meet trade partners and showcase our in Abu Dhabi. fare families and ancillary products. products and services.

Central Hotels will be unveiling two new properties this ATM We are extremely proud of the success and development of The which is set to double its inventory of keys with the opening of Oberoi Beach Resort, Al Zorah since its opening in 2016. From two spectacular hotels namely Royal Central The Palm (207 keys) and WKH WLPH ZKHQ ZH RIÀFLDOO\ ODXQFKHG WKH SURSHUW\ ZH KDYH ZHOFRPHG Canal Central in Business Bay (280 keys). Central Hotels’ impressive an array of guests, both local and international alike who, have growth in Dubai is fuelled by the city’s extensive expansion of seemingly all held the property in the same favoured regard. The overarching tourism infrastructure in preparation of Expo 2020. Our expansion feedback from our guests supports our conceptual aim to offer a unique strategy demonstrates our commitment to support the growth of the 360-degree resort experience with a perfect balance of sun, sea, nature and destination and its envisioned potential. We look forward to being a part design, as well as upholding the worldwide standard of The Oberoi brand’s of this incredible success by contributing positively to the hospitality Ahmad Al Abdulla exemplary services. We continue to receive exposure and recognition in Christophe Mousset Chairman General Manager sector in the UAE. Central Hotels regional and international markets and look forward to a prosperous ATM The Oberoi, Al Zorah and year ahead. 4 TRAVTALK MAY 2018 EXHIBITIONS Shurooq for bespoke visitors at ATM Arabian Travel Market is the most exclusive networking platform in the Middle East. Sharjah’s investment arm, Shurooq participates every year to display its myriad offerings targeting the niche clientele. HE Marwan Al Serkal, CEO, Shurooq, talks about their plans with .

TT Bureau HU/RGJHDWWKH.DOEDHFR- exhibitions and festivals to play an ever-increasing Sharjah has long sustained tourism project and Fossil across all our destinations, role in the emirate’s econ- over the years. How important is 5RFN /RGJH DW WKH 0OHLKD delivering unique experi- RP\DQGÀUPO\HVWDEOLVKHV QATM for Shurooq? Archaeological and eco- HQFHV WR D GLYHUVLÀHG VHW itself on the global tourism What are the Shurooq has been tourism project, in addition of crowds, tourists and map, we will be looking Qexpectations from participating at ATM for to the luxury and hospital- residences in Sharjah and to maintain and grow our this year’s ATM? the past 11 years, and has ity projects we previously the UAE. These destinations status on this worldwide A recent article pub- shown growing support to launched Al Bait Hotel at include Al Qasba, Heart of industry platform and high- lished by Arabian Business the exhibition as it provides Heart of Sharjah. Sharjah, Al Majaz Water- light our developments in unveiled that Sharjah has the ideal target audience for front, Al Montazah Parks, the years to come. been named as one of the Shurooq in terms of inter- ATM’s bespoke visitor Mleiha Archeological and world’s best holiday des- HE Marwan Al Serkal national experts and inves- SURÀOH LV WKH ULJKW WDUJHW Ecotourism Project, Al Noor What is Shurooq’s WLQDWLRQV WR HQMR\ ÀYHVWDU CEO Shurooq WRUV/DVW\HDUZHODXQFKHG for all our destinations and Island and The Flag Island. Qrole at ATM? OX[XU\,WUDQNHGÀIWKRQWKH our luxury ‘Sharjah Collec- year-long activities, where /LNH HYHU\ \HDU research compiled skys- tion into UAE and Sharjah’s tion’ brand which includes each year we host and or- $V6KDUMDK·VÁRXULVKLQJ Shurooq participates under canner.ae/hotels, the global tourism sector. This will also $O%DGD\HU2DVLV.LQJÀVK- ganise a series of events, tourism industry continues the Sharjah Commerce and travel search engine, which play a key role in allowing Tourism Development Au- aims to make luxury stays visitors at ATM to explore di- thority, contributing to the even more attainable for YHUVLÀHG H[SDQVLRQ RSWLRQV ATM’s bespoke visitor profile is the right target for all our emirate’s integrated and uni- travellers. We expect this to through unique offerings destinations and year-long activities, where each year we host and ÀHGHIIRUWVWRGULYHLWVWRXU- be a key driver for interest WKDW UHÁHFW WKH HPLUDWH·V organise a series of events, exhibitions and festivals across all our ism to new horizons, and in- by local and international rank as one of the top tier troduce international visitors investors, hotel and tour destinations for luxury, destinations, delivering unique experiences to a diversified set of on the distinctive tourism operators, who are explor- culture and authentic crowds, tourists and residences in Sharjah and the UAE and hospitality infrastructure ing unique market penetra- tourism experiences. Now, secure a career in travel Research shows that tourism employment in the UAE is expected to grow to 394,000 by 2026 and 781,000 by 2027 in Saudi Arabia. At Arabian Travel Market, the maiden student conference titled ‘Career in travel’ will be hosted as part of its special events lined up for the exhibition.

TT Bureau while providing advice on professionals. This session Designed to increase student and graduate how to launch a career in the will be moderated by Chris he two-hour conference, opportunities within the travel and tourism sector, travel and tourism industry.” Warren, International Director Tscheduled to take place the programme will allow attendees to learn from for Responsible Tourism – on April 25 in the Showcase the sharpest minds in the industry A special panel featuring Australia and the Middle East. Theatre, will feature three Alessandro Cabella, General interactive seminar ses- according to a World Travel increase student and gradu- Manager, Jumeirah Group 7KHWKLUGDQGÀQDOSDQHO sions including how to gain and Tourism Council report. ate opportunities within the and Abdo Basmaji from session will explore how to a career in the industry, de- Simon Press, Senior Exhi- travel and tourism sector, the Travel Counsellor, will share create a job in the travel and veloping tourism skills and bition Director, ATM said, complimentary programme their experiences while offer- tourism industry. Hear from employment opportunities in Simon Press “Career in Travel has been will allow attendees to learn ing advice on the current job Rana Dababneh, Founder, Senior Exhibition Director travel and tourism; and how Arabian Travel Market DQLQWHJUDOSDUWRI:70/RQ- from the sharpest minds in market in the region. Pomalo Travel and Tourism to create a job in the travel don for the last ten years. the industry. A line-up of key and Heba Bin Redha, Co- and tourism industry. in UAE’s economy, with the Following this success, we travel experts will share their The second panel will founder, Emirati Kashtas on employment in the industry are proud to introduce the invaluable knowledge of the focus on training the next their experiences and how The tourism sector will to increase from 317,300 in exclusive student conference sector, as well as their indi- generation of travel, tourism they went about setting up continue to play a vital role 2016 to 394,000 in 2026, to ATM 2018. Designed to vidual career experiences, and hospitality graduates and on their own.

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6 TRAVTALK MAY 2018 NTO African market on Dubai’s radar Considered as one of the most efﬁcient chambers in the world, Dubai Chamber of Commerce and Industry stands out from the rest and contributes towards the emirate’s economic growth and diversiﬁcation. Its recent venture to the African market is a continuation of its success story.

TT Bureau years and now exceeds 300. General Trading commended sage to Dubai Chamber’s top Nasib spoke with top Ken- Dubai Chambers, adding brass that Kenya has plenty he Dubai Chamber of yan journalists who visited that it is one of the most ef- of opportunities to offer UAE TCommerce and Industry the UAE to understand how ÀFLHQW DQG LQYHVWRUFHQWULF businessmen and investors, perceives the African mar- the Middle Eastern country Chambers in the world. He HVSHFLDOO\ LQ WKH ÀHOG RI DJ- ket as a lucrative investment has succeeded in driving revealed that he is an active riculture, logistics, transport, destination and one of the tourism growth and foreign member of Dubai Chamber, ÀQDQFH ,&7 PDQXIDFWXULQJ key trading partners for the investment. The journal- having joined almost two and infrastructure sectors. UAE. Atiq Juma Nasib, Sen- ists representing key media GHFDGHV DJR ZKHQ KH ÀUVW Nasib took the journalists on ior Vice President–Commer- houses in Nairobi were led introduced the business of a tour of the Dubai Chamber cial Services, Dubai Cham- by UAE-based Kenyan in- Kenya tea and coffee into headquarters, and explained ber, noted that Africa has vestor, Jalal Balala. the UAE and the Gulf region, how effective the Chamber been a key focus on Dubai under the name Al Azizah DQG LWV LQWHUQDWLRQDO RIÀFHV chambers of commerce. It per cent of its members in Chamber’s expansion radar. Balala who is also the Ex- General Trading. The journal- have been in providing value- is also considered as one of the near future. He explained Since the Chamber opened ecutive Director of Al Azizah ists conveyed a general mes- added to businesses in the the leading chambers in the that the Chamber also aims LWV UHSUHVHQWDWLYH RIÀFH UAE and abroad. world in terms of the num- to eventually make its ser- in Nairobi in 2016, it has Dubai Chamber services over 217,000 EHU RI &HUWLÀFDWHV RI 2ULJLQ vices accessible 24 hours a seen non-oil trade between “Dubai Chamber of issued with an average of day and seven days a week. Kenya and Dubai increase members in Dubai including free zone Commerce and Industry ser- FHUWLÀFDWHV EHLQJ LV- He said that Dubai Chamber steadily to exceed over companies, making it to the world’s largest vices over 217,000 members sued daily,” said Nasib. also offers ATA Carnet, an ELOOLRQ LQ WKH ÀUVW QLQH membership-based chambers of commerce in all areas of Dubai including international customs docu- months of 2017. The num- free zone companies, thus Nasib noted that the ment for some goods that ber of Kenyan companies Atiq Juma Nasib making it one of the world’s Chamber is aiming to de- do not require payment of Senior Vice President–Commercial Services, Dubai Chamber has grown steadily over the largest membership-based liver smart services to 80 customs duty.

8 TRAVTALK MAY 2018 QUICKBYTES New markets take centrestage at ATM The Arabian Travel Market, the much-anticipated event of the year in the Middle East, once again brings together the world on one stage with myriad opportunities on offer for its clientele. Professionals in the industry share their insights for this year’s show with .

TT Bureau

ATM is a key platform for us to As a young property opened just two We will be sharing the expansion promote our hotels, especially the new and a half years ago, we have been able to plan of our brand till 2020. We are always Wyndham Garden Ajman Corniche, and be consistent in our occupancy levels at an looking forward to a positive ATM with reinforce our status as the preferred best- average of 79 per cent since its opening. increase of visitors and more buyers value accommodation in the emirate. The 2XU EUDQG LV FRQÀGHQW DERXW UHLQYHQWLQJ to be present during the event, having property had been received remarkably in the image of mid-scale hotels and ATM the opportunity to set stepping stones the previous exhibitions we have attended. is an excellent platform to expand our with new associates. We have done Iftikhar Hamdani Muhammad Haider Mohamad Awadalla Cluster General :HDUHFRQÀGHQWWRUHFHLYHIXOOVXSSRUWIURP General Manager, ibis reach and generate new business from CEO well for 2017 even with the challenges Manager—Ramada Hotel Styles Dubai Jumeira Time Hotels 6XLWHV$MPDQ5DPDGD our partners and hope that the new hotel all markets. and resistance. We have managed to %HDFK+RWHO$MPDQDQG :\QGKDP*DUGHQ$MPDQ will attain the same level of success as our pull through with our development plans Corniche Ramada properties in Ajman. across the UAE and GCC.

We aim to magnify on widening the The GCC markets still top the nationality ATM is an opportunity for us to reach of our brand by securing new business mix at Hawthorn Suites by Wyndham JBR, showcase the latest developments of The partners and, manage existing and upcoming and ATM is one of the key events we attend Oberoi, Dubai. We are expecting to meet projects. We are keen on strengthening our to increase our market share in the region. top travel industry professionals who are relationships with travel agents, OTAs, tour Our property will showcase deals that are ORRNLQJ WR SDUWQHU ZLWK D ÀYHVWDU OX[XU\ operators, DMCs and wholesalers. The ideal for the Arab travellers. We are also hotel that provides high quality experience expectations are high for 2018 especially eyeing to reinforce our strategic location and and service that is consistent and reliable Ammar Kanaan 6DPHU5DÀH Karim Bizid Group General Manager, with the two new properties we are launching Hotel Manager, Hawthorn EHQHÀW IURP WKH XSFRPLQJ DWWUDFWLRQV DQG General Manager for their discerning travellers. Suites by Wyndham JBR The Oberoi, Dubai Central Hotels in The Palm and Business Bay. developments in JBR.

10 TRAVTALK MAY 2018 HOTELS Marriott expands portfolio in EMEA Marriott International has ambitious growth plans for its Middle East and Africa region following signings for more than 30 properties and over 5,000 rooms in the last 12 months. In the next ﬁve years, the company plans to increase portfolio in the region by 50 per cent and debut additional brands.

TT Bureau Our long-established presence in the region, global footprint, compelling portfolio of brands and strength of distribution platforms continue to position us at the forefront

the introduction in the region 30 projects signed in the last of brands such as EDITION, 12 months will drive invest- Element and AC Hotels by ment of about $1.8 billion by Marriott. In line with its de- property owners. velopment plans, the company and its property owners “With clear visions set Alex Kyriakidis President and Managing Director expect to add 30,000 new out by regional governments Middle East and Africa Marriott International jobs across the region in the to grow and invest in the QH[W ÀYH \HDUV 0DUULRWW ,Q- sector, the industry is thriv- arriott is set to increase ternational’s planned growth ing more than ever,” said Mits portfolio in the region RYHU WKH QH[W ÀYH \HDUV Alex Kyriakidis, President to nearly 370 hotels – an underscores the substan- and Managing Director, Mid- increase of more than 50 tial emphasis that regional dle East and Africa, Marriott as contributing to the ongo- SHU FHQW RYHU WKH QH[W ÀYH governments are placing on International. “At Marriott ing growth of the region’s years. This will amount to growth and investment in the International, we are proud economy,” he said. Growth and expansion plans more than 80,000 rooms travel and tourism sector. The that our owners are open- Across its seven luxury brands, Marriott International across 21 brands, including company estimates that the ing a range of jobs, as well Marriott International’s operates over 30 hotels with more than 10,000 rooms announcement of its growth across the Middle East and Africa and plans to nearly plans in the region comes GRXEOHWKHQXPEHURIKRWHOVLQWKHQH[WÀYH\HDUV7KDW ahead of the Arabian Ho- growth will begin with the launch of its EDITION brand in tel Investment Conference, Abu Dhabi later this year. which has centered its 2018 theme on ‘Focus on the Fu- The company is also expanding its portfolio of upscale ture’. The conference is tak- brands across the region where there is strong demand for ing place under the patronage stylish, smart and affordable hospitality. The company’s of His Highness Sheikh Saud upscale brands such as Courtyard by Marriott, Aloft, Bin Saqr Al Qasimi, UAE Su- Element and Residence Inn by Marriott, represent over preme Council Member and RIWKHSURSHUWLHVH[SHFWHGWRRSHQLQWKHQH[WÀYH Ruler of Ras Al Khaimah; years across the Middle East and Africa. and founding patron His The growth of Marriott International’s upper-upscale Highness Sheikh Ahmed bin brands, spearheaded by Marriot Hotels, Marriott Saeed al Maktoum, Chairman Executive Apartments and Sheraton, remains steady – of Dubai Airports, President accounting for 30 per cent of its hotels expected to open of Dubai Civil Aviation LQWKHQH[WÀYH\HDUV Authority and Chairman and CEO of Emirates Airline and Group. During the annual strength of our distribution Africa, Marriott Interna- event, Kyriakidis will join the platforms continue to posi- tional. “Our growth plans regional leaders in the panel tion us at the forefront, ena- across the Middle East session to discuss how ho- bling us to leverage trends to and Africa not only reflect tel operators are support- EHQHÀW RXU VWDNHKROGHUV LQ the high demand for our ing owners and adjusting the region,” added Kyriakidis. brands, but also the trust to a maturing and shifting ownership groups have in regional market. Strong growth for Marriott International.” luxury brands “Marriott International’s “This region continues Historically featuring a growth in the region is a re- to present immense devel- portfolio of hotels primar- sult of consistently delivering opment opportunities for ily in the upper-upscale value to our owners. Our the company to strengthen segment, Marriott Interna- long-established presence in its competitive position tional’s robust development the region, global footprint, across fast-growing mar- pipeline in the region also compelling portfolio of di- kets,” commented Samir highlights strong growth op- verse brands, award-winning Baidas, Chief Development portunities for its luxury and loyalty programmes and Officer—Middle East and upscale brands. AGENTS MAY 2018 TRAVTALK 11 Be assured of travel adventures Today’s travellers engage in adventures ranging from mountaineering, hiking, golﬁng or even shopping. Arijit Munshi, General Manager, Tune Protect, EMEIA, talks about a specialised service or coverage which these activities may require, otherwise not included in a traditional travel policy.

TT Bureau invested time and money For golf lovers, The Travel Shop Assurance plan is to reach a ski slope only to Qhow will a travel to secure the traveller to avoid financial Do travellers need discover the track closed insurance benefit problems or loss of shopping items that can Qa specific travel due to weather conditions, the traveller when insurance for a winter that shall be covered too. traveling to play golf ruin the trip. Unfortunate events of fraudulent destination or should at a destination? usage on credit card and ATM thefts are the conventional For shopping A passionate golfer covered under this plan plan work? Qitems to be knows it is an expensive /HW·V WDNH WKH H[DPSOH checklisted during sport. In the case of damage equipment stolen or dam- the adventure travel market of the most sought-after travel, what are the to a private or public prop- aged including hired equip- segment growing globally. winter sport at a winter des- benefits associated Arijit Munshi erty, the Travel Golf Assur- ment as well as covering a Besides accidental death General Manager tination – skiing and snow- with Travel Shop Tune Protect, EMEIA ance plan would cover the hole-in-one celebration. and permanent disability, boarding. It’s important Assurance? traveller and put his mind at Travel Adventure Assurance to think about the traveller Be it for business or always a saviour. The Travel ease. Whether the traveler As an adrenaline covers the traveller with having a thorough winter leisure, shopping is in the Shop Assurance plan is to is the next Sam Snead or a Qjunkie, should a peace of mind apart from sports insurance policy, genes of today’s travel- secure the traveller to avoid mere grassroots golfer, trav- traveller look at a the standard coverage such which will not only cover in lers. A lost credit or debit ÀQDQFLDO SUREOHPV RU ORVV el misfortunes can happen conventional travel as medical reimbursement, the event of an accident or card or an ATM withdrawal of shopping items that can to anyone, anywhere and protection plan? follow-up treatment in home injury on a ski slope but will or theft is the last thing ruin the trip. Unfortunate even on a golf course. The With an increasing country, compensation, also cover personal or hired that a traveller would think events of fraudulent usage Travel Golf Assurance, with number of young and old emergency medical evacu- ski or snowboarding equip- of. Considering that such on credit card and ATM the help of local insurance generation of travellers ation, repatriation of mortal ment in case of loss, theft mishaps can occur, having thefts are covered under partners, have enabled addi- showing interest in adven- remains while indulging in or damage. If a traveller has a travel insurance cover is this plan. WLRQDOEHQHÀWVFRYHULQJJROI ture sports, insurers foresee adventure activity.

14 TRAVTALK MAY 2018 EXHIBITIONS ME gains prominence at ITB China The second edition of ITB China will open doors from May 16-18, 2018 in Shanghai. With 31 new exhibitors from the Middle East participating in this networking event, David Axiotis, General Manager, ITB China talks about how the fair is soon becoming a lucrative source market. shares with .

Shehara Rizly exchanges between China and Europe. Wyndham What is the focus Hotel Group has become Qat this year’s ITB WKHRIÀFLDOSDUWQHUKRWHOIRU China? the second edition of ITB Packed with network- China. ITB China also brings ing, information and busi- up two strategic partner- ness, ITB China is designed ships in 2018 to mutually as a B2B show focus- promote each other as well ing solely on the Chinese as to enhance business travel market. Visitors and opportunities and raise David Axiotis exhibitors can initiate ex- General Manager global awareness for the ITB China cellent business dealings and generate meaningful contacts. We offer our Chi- We have observed Could you share nese top buyers an interna- an increase in Qsome numbers tional portfolio of exhibitors. demand from ME this from last year? How Around 700 companies, year. Abu Dhabi and many are expected destinations, organisations this year in terms of and travel service provid- Sharjah have already media, buyers and ers from some 70 countries secured their places. exhibitors? and territories will be rep- We are pleased to ,Q WKH ÀUVW ,7% resented. Over one-third of welcome Etihad China marked its premiere the exhibitors are coming and proved its importance from Europe, and another Airways as a new as China’s new marketplace third from all over Asia and exhibitor. Sharjah for the travel trade indus- China. The Americas and even expands its try. Some 600 exhibiting the Middle East are also booth space and is companies from nearly 70 strongly represented. More the biggest exhibitor countries and regions met than 800 buyers will attend with a total of over 10,000 the show this year. The di- among UAE attendees and buyers in versity will again be very Chinese tourism industry sity. Qyer and ITB China will the Middle East this year. the 12,000 sqm area of high as the buyers will come 800 buyers, we will have including the China Tourism co-organise ‘It’s My World Countries such as Abu Dha- exhibition space. from over 300 different an increase of more than Academy and the China Travel Awards 2018’, hon- bi and Sharjah have already companies and from all over 30 per cent in the number of Tourism Association. ouring key Chinese opinion secured their places. We are In 2018, exhibitor de- China, thereby represent- buyers at this year’s show leaders as well as global pleased to welcome Etihad mand for the second ITB ing the full range of China’s as compared to 2017. This ITB China Conference destinations. This year ITB Airways as a new exhibitor. China is undiminished, as largest industry players. year’s partner destination will offer an ideal platform China is launching a com- Sharjah even expands its bookings are coming off is Finland and ITB China for training and network- pletely new matchmaking booth space this year and is expectedly well. That clearly How will this LV DQ RIÀFLDO SDUWQHU ing at the new Business system perfectly catering to the biggest exhibitor among shows the industry accept- Qyear’s show be event of the EU China Tour- Travel Day. The last day of the needs of both exhibitors the UAE countries. Dubai ance of the show concept. different from the ism Year, an initiative that the exhibition will be dedi- and buyers. Participants of represents itself with hotels Many of our exhibitors com- last? has been jointly announced cated to the Education and the matchmaking are able and travel providers. ing from China are going to We have extended our by the Chinese government Job Day in partnership with to conveniently choose the leverage our new travel trade hosted buyer programme and the EU Commission pro- Fudan University and Hong buyers or exhibitors they What are your fair to develop the distribu- this year. With more than moting touristic and cultural Kong Polytechnic Univer- would like to meet in our Qexpectations at tion network. With an ex- brand-new system using this years’ event? pected attendee number of desktop, mobile, APP or Our goal is to deliver and 15,000, including approxi- Wechat interfaces. maintain the same high show mately 700 exhibitors and quality in terms of business far more than 800 buyers, Could you share opportunities, matchmaking ,7%&KLQDZLOOVKRZVLJQLÀ- Qthe participation and content that attendees cant growth after its world from Middle East with are used to from our Berlin SUHPLHUHODVW\HDU/DVW\HDU special focus on UAE? and Singapore shows. We over 10,000 pre-scheduled The Middle East is would like to expand both in appointments between strongly represented at format and size, and most exhibitors and hosted Chi- this year’s ITB China (UAE, importantly establish ITB nese buyers were realised Turkey, Oman, Israel, Iran, China as the leading B2B during the show; we expect Egypt). We have observed show for the Chinese travel WKLVQXPEHUWRJURZVLJQLÀ- an increase in demand from market in the long run. cantly in 2018.

16 TRAVTALK MAY 2018 ATTRACTIONS PlanPlan youryour weekendweekend atat FujairahFujairah Fujairah is an emirate situated on the east coast of the United Arab Emirates. Nestled between the Hajar Mountains and the Indian Ocean, this picturesque town is the perfect holiday destination due to its location overlooking the Gulf of Oman and the Indian Ocean.

ujairah has become emirate. The main cities Ź Fujairah Corniche Ź Fujairah Fort Ź Ain Al Madhab and vegetables grown by the a popular destination and villages in Fujairah are Bull Fighting Fujairah Fort is the old- Garden locals. Tourists can also buy Ffor anyone looking to Dibba, Murbeh, Qidfa, Al Every Friday, a cultural est historical fort in United This a popular relaxa- cultural art pieces of Fujairah enjoy the beauty of na- Bidiyah, Masafi, Al-Siji and heritage show for Arabian Arab Emirates built in the 16th tion spot located near the stalls from of carpets and ture and having a relaxing Al Bithna. Bull Fighting is arranged in a century. Historical records foothills of Hajjar Mountains. pottery shops. break. With countless ac- IHQFHGPXGG\ÀHOGRSSRVLWH show that it was some kind It is more than just a min- tivities, from water sports POPULAR ATTRACTIONS to the Fujairah Corniche by of a defense building for rul- eral spa where people come Ź Snoopy Island to flying lessons and spas, Ź Al Badiyah Mosque ORFDOV $UDELDQ EXOO ÀJKWLQJ ing royal family of that time. for swimming in the warm Snoopy Island is an in- Fujairah is guaranteed to Also known as Ottoman should not be mistaken with sulphuric water. There are credible rocky marine island keep you busy. Fujairah is Mosque, Al Badiyah Mosque 6SDQLVKEXOOÀJKWLQJDVWKHUH Ź Fujairah Museum two pools, one for men and replete with natural beauty all set to meet the expec- was constructed in the 15th is no animal cruelty, blood Fujairah Museum was another for women. These and abundant sea life. It is tations of becoming a glo- century and is situated and human involved. Arabian established in 1991 by the pools contain special miner- situated about 100 meters balised city. With business, in a small village in north EXOO ÀJKWLQJ LV D MXVW D WXJ Ruler of Fujairah and ex- al water springs mixed with offshore from the Sandy tourism and infrastructure of Fujairah. It is consid- of-war contest between two panded in 1998 by the De- the warm sulphuric water. Beach Hotel & Resorts at developments steaming ered as one of the oldest bulls, where one bull pushes partment of Heritage and Al Aqah in Fujairah. It is a ahead, Fujairah’s transfor- mosques of United Arab the other bull outside the Antiques. The museum pro- Ź Fujairah Friday SODFH ZKHUH \RX FDQ ÀQG mation into a twenty-first Emirates. This historical circle. Whoever succeeds in vides visitors with an image Market many beautiful species of century city is certain. His mosque provides great de- pushing, is rewarded in the of its cultural background Fujairah’s Friday Market ÀVKDQGVKDUNV+HUHSHRSOH Highness Sheikh Hamad light and memories of an- shape of increased value and and archaeological evidence LVVLWXDWHGDW0DVDÀ,WLVD can encounter many species bin Mohammed Al Sharqi cient Arab culture and civili- respect. This attraction is to prove its inheritance since great place for tourists to of sharks. It is a tremendous is the current ruler of the sation to tourists. entirely free of charge. 3rd millennium BC. stop by and buy fresh fruits place for snorkelling. Scene ATTRACTIONS MAY 2018 TRAVTALK 17

Peninsula and runs through both the UAE and Oman. The highest named point in the UAE is located here, measuring 1,527 metres high and is called Jabal Yibir. This mountain range stands to the west of Fujairah.

FLIGHT CONNECTIONS With an international airport, Fujairah offers sea- VRQDO ÁLJKWV DQG GDLO\ GR- PHVWLF ÁLJKWV ,W LV MXVW minutes away from Dubai and Sharjah by road. Fu- jairah is an important port which provides all services enjoyed by the major ports of the world, in addition to that covers the body from receiving cruise ships during head to toe. the tourism season. DINING CUSTOMS & TRADITIONS The food in this region The Kandura, or a LVVRPHZKDWVLPLODUWR/HED- dishdash, is a long white nese or other Arab cuisines. cloak worn by UAE na- Meals comprise mostly lamb, tional males. This is often ÀVKDQGULFH2QHRIWKHPRVW accompanied by a head- popular dishes is Biryani with scarf called a Guthra and other popular authentic Emi- is held in place by an Egal, rati dishes including Raqaq their head. Women wear a ÁDW EUHDG \HDVW EUHDG $O black cloak or abaya Harees, Al Majboos, etc. of marvellous natural beauty mall is situated on the New DQGGLIIHUHQWFRORXUVRIÀVK Al Anjaimat Road next to Al LV VXIÀFLHQW WR PDNH WKH Shabab Club in Al Mazmar trip memorable. Area of Fujairah.

Ź Tennis & Country Ź Wadi Wurayah Club Fujairah Wadi Wurayah is an area Tennis & Country Club of 12,700 hectares situated Fujairah is situated against EHWZHHQ 0DVDÀ .KRU )DN- Hajjar Mountains in Fujai- kan and Bidiyah in UAE. It is UDK 7KH &OXE KDV ÀYH LQ- WKH ÀUVW PRXQWDLQ SURWHFWHG WHUQDWLRQDO ÁRRGOLJKW WHQQLV Area in UAE and origin of courts and a tennis stadium more than 100 species of with a seating capacity of mammals, birds, insects, 2,000 persons. ÀVKDQGPRUHWKDQVSH- cies of plants. Ź Century Mall Century Mall is the big- Ź Hajar Mountains gest mall in the eastern emir- The Hajar Mountains ates of UAE with an area of are the highest mountain 300,000 square feet. This range in the eastern Arabian 18 TRAVTALK MAY 2018 NTO New high-end destinations for GCC A special round-table discussion was held recently with Saleh Said, Managing Director, Pennyroyal Gibraltar, which is a master developers of ﬁve-star property Blue Amber Zanzibar, Tanzania, offering premium hospitality with leisure facilities along with private residences.

TT Bureau history of trade dating Ernie Els will help attract Indian Ocean by responding We work closely with back to many centuries a new clientele, allowing directly to the increased de- Zanzibar Commission Please share ago, thereby creating im- us to open the market to mand in the region. Home for Tourism and Zanzi- Q more details about portant ties between our sports tourism on a scale WR WKH ÀUVW GXW\ IUHH VKRS- bar Investment Promotion the project. regions. We share a simi- never seen before in East ping experience in East Af- Agency (ZIPA) in promot- Blue Amber Zanzibar is lar culture and religion and Africa. We plan to host in- rica, we will offer a unique ing Zanzibar as a secure the largest mixed-use de- are only five hours away ternational tournaments and holiday experience that place for investment as velopment in East Africa. from each other. Carriers further develop the sport of fuses the authenticity and well as luxury travel. With a We are going to market with such as flydubai offer di- golf by including a training culture of Zanzibar without projected growth of 27 per our initial offering of private rect flights from Dubai to academy. The development running the risk of overde- cent for 2018, tourist arriv- residences which will allow Zanzibar and given Zanzi- will provide the perfect velopment, alongside world als in Zanzibar have been on Saleh Said Managing Director foreign buyers the opportu- bar’s benefits of perfect getaway, catering to multi- class amenities, leisure and a steady increase over the Pennyroyal Gibraltar nity to purchase property in weather year-round makes ple passion points, offering luxury lifestyle. The Gov- years. The estimated arriv- =DQ]LEDU IRU WKH ÀUVW WLPH LQ for a great escape from a wide array of activities ernment of Zanzibar is a als is expected to soar to Africa. Zanzibar and Blue history. There will be a mix of the cold winter nights ranging from water sports, strong supporter of quality one million passengers per Amber are particularly in- ÀYHVWDUUHVRUWVDQ(UQLH(OV and blistering heat. For teresting to these clients championship 18-hole golf the Middle Eastern buyer Carriers such as flydubai offer direct flights from Dubai to Zanzibar as the potential return and course, and a mix of branded and tourist, Zanzibar of- offering supersedes the and non-branded private fers spectacular beach and given Zanzibar’s benefits of perfect weather year-round makes for neighbouring Indian Ocean residences. The community locations and luxury tropi- a great escape from the cold winter nights and blistering heat. For the destinations. There is a we are creating will allow our cal island living within Middle Eastern buyer and tourist, Zanzibar offers spectacular beach strong interest, from Dubai residents and guests to ex- easy reach. locations and luxury tropical island living within easy reach based buyers, in purchas- plore and enjoy Zanzibar like ing holiday homes in our never before. It’s a pioneering What the new private residences given development and has been Q developments in sailing, diving as well as and strategic developments year with the introduction the cultural nuances that we created with great considera- the area in terms of golf, duty free shopping DQG%OXH$PEHULVWKHÀUVW of a new airport in 2020. share, preferable climate tion for the environment. The tourism? as well as world-class project to be awarded Stra- Our development has been and luxury leading ameni- project will see the creation We are excited to wel- array of restaurants tegic Investor status. This strategically planned to ties we will offer. of around 1000 jobs in the FRPH WKH ÀUVW 5LW] &DUOWRQ and entertainment. allows us attractive conces- provide the much-needed ÀUVWSKDVH2XU&65LQLWLDWLYH in East Africa and hope sions and incentives which room stock to accommo- How do you plan - Best of Zanzibar is already that this would be a game What is Blue we pass on to our own- date these new visitors as Q to work with active in the implementation changer whilst boosting the Q Amber’s role in ers, putting us on par with well as creating additional both the nations of programmes focused on FXUUHQWÀYHVWDUURRPVWRFN the development of neighbouring countries like leisure activities and fa- in promoting healthcare, skills transfer and available in Zanzibar. The tourism in the region? Mauritius with regard to tax cilities for guests, attracting a reciprocal women’s empowerment. arrival of such a prestigious Through the introduc- EHQHÀWV IXUWKHU DWWUDFWLQJ an ever wider pool of tour- relationship between brand to our shores will tion of international high- investors, buyers and tourists and making Zanzibar a the two? Could you explain EHQHÀW WKH HQWLUH WRXULVP end beach resorts as well ists to our shores. competitive alternative des- We understand that Qthe importance of market in Zanzibar bringing as luxury branded resi- tination in the region. room stock is a major fac- the Middle Eastern in visitors from across the GHQFHV SURYLGLQJ ÀYHVWDU Will you be tor for airlines when consid- market in the East region and globally. Addi- services, we aim to stra- Q working with the What is the ering routes. Our goal is to African tourism sector? tionally, the introduction of tegically position Zanzibar tourism arm of the Qexpected number improve this exponentially, The Middle East and our 18-hole championship in the same category as East Africa/Tanzania of visitors to Zanzibar further opening up this trop- East Africa share a long golf course designed by established markets in the tourism board? over this project? ical destination to travellers On completion of phase from Dubai. Our dream is to 1, we look forward to hav- KDYHGLUHFWÁLJKWVRQ(PLU- ing The Ritz Carlton with ates to Zanzibar. Visitors 180 keys and Anantara with from the UAE are welcomed a further 200 rooms op- to our shores as they quali- erational in addition to our fy for visa on arrival. private residences of circa 150 homes. The project will develop in stages and Number Game respond to market demand. With a projected growth of 27 per cent for 2018, tourist Are you expecting arrivals in Zanzibar have Q any investors been on a steady increase. from the Middle The estimated arrivals is expected to soar to one million East region? passengers per year with a There is strong inter- new airport in 2020 est from the ME region in AVIATION MAY 2018 TRAVTALK 19 Sharjah Airport’s expansion plans As Sharjah prepares to receive 20 million passengers by 2027, its billion dirham expansion plan is underway to make it one of the most unique airports in the region. His Excellency Ali Salim Al Midfa, Chairman, Sharjah Airport Authority shares the plan for ATM this year.

TT Bureau and international industry Could you share professionals. Sharjah Air- Q the final numbers port Authority will highlight from last year at the unique components of Sharjah airport? the airport and its key ser- 2017 showed an opti- vices and expansion plans, mistic increase in both air- including the AED1.5 billion craft and passenger move- plan where the airport capac- ments; with passengers ity is forecasted to handle 20 crossing the 11.365 million million passengers by 2027. mark and aircraft movements reaching 77,627. The What are your LQFUHDVHLQQHZURXWHVÁLJKW HE Ali Salim Al Midfa Chairman Q expectations at frequencies and holiday sea- What is the developments, investments in had proven that the future of 6KDUMDK$LUSRUW$XWKRULW\ this year’s ATM? son at Sharjah International Q airport’s long- airport infrastructure, equip- aviation industry will witness We are looking forward Airport contributed to the term objective and ments and technology to ca- an increasing demand on What will be to attract airlines, travel and positive airline and passenger development plan? ter Sharjah tourism’s vision this sector. This demand is Q product offerings tourism industry key players WUDIÀF7KHFRQWLQXHGVWHDG\ What will you do to DV6KDUMDK$LUSRUWLVWKHÀUVW driving us at Sharjah Inter- for this year at ATM? to come and discover the ULVHLQSDVVHQJHUWUDIÀFDLU- contribute to Sharjah point for tourists visiting Shar- national Airport to constantly ATM is the ideal plat- unique offerings of Sharjah craft movements and cargo Tourism Vision 2021? jah. Tour operators and travel increase our capacity and form for Sharjah International as a destination, and the fa- operations are indicators of Sharjah International agents are an integral part develop the level and diver- Airport to showcase its ser- cilities and services of Shar- a positive and upward trend Airport is coping with the within the chain of the aviation sity of our services offered vices, facilities and B2B en- jah International Airport as within the UAE economy and ever-growing demands of the industry. The achieved growth to the airline operators and deavours to local, regional one of the gateways to UAE. tourism growth. airport users by continuous rates in the UAE travel market our passengers. 20 TRAVTALK MAY 2018 SPECIALFEATURE

Personality of the month Setting pioneering ideas in travel Having been named after one of the most popular names in the Arab world, Indian-born Jamal Abdulnazar, Chief Executive Ofﬁcer, Cozmo Travel, pioneered the travel agency sector in the emirate of Sharjah. Today, the company runs a diversiﬁed travel business with a staff of 900 people and turnover of 1.2 billion over 100 branches spread across seven countries.

is not limited to a particular ment, I found that there was country, culture or national- no concept of front and back ity. The agency began its op- RIÀFH DV HYHU\WKLQJ ZDV eration in Rolla Sharjah with processed through the point four people onboard. of sales using an interface mechanism. I then ventured Growth and expansion into exploring latest technol- Cozmo Travel received ogy available worldwide that LWV,$7$FHUWLÀFDWLRQE\$SULO can help us reduce cost on 2010. With a fast-paced operation. Being the pioneer growth plan, the agency travel agency in the region, soon ventured into different our role was to interface the verticals. “When we started point of sale to the back of- off, we found ample op- ÀFH , WKHQ ZLWQHVVHG KRZ portunities in the Northern technology and automation emirates with huge catch- can change business for ment areas for communities good. Today Cozmo pays Being the pioneer travel agency in the region, our role was who were underserviced major importance to technol- to interface the point of sale to the back office. Today Cozmo when it comes to travel. We ogy and automation. We are then focused on expanding one of the few agencies in the pays major importance to technology and automation as they our branch network into the region that spends consider- can completely transform business for good. We are one of the suburbs of Sharjah to Dhaid, able resources by investing few agencies in the region that spends considerable resources Kalba, Khorfakkan, Dibba and into the latest technology. IT by investing in the latest technology Halawan districts and even no longer acts as support the industrial areas to cater services for Cozmo; it rather to the needs of many drives our business.” cocommunities who were Shehara Rizly travelling around the nnoto tech savvy. There- Jamal believes that world. I enjoyed meet- afafter, we expanded to three integral factors driving nspired by his brother-in- ing new people and AAbub Dhabi and Dubai, business forward are peo- IODZ LQ WKH ÀHOG RI WUDYHO attending international anand today we have ple, technology and innova- Jamal Abdulnazar graduated travel events. One of ababout 40 locations in tion. Cozmo Travel’s B2B XQLYHUVLW\ DQG ÁHZ LQ WR WKH the most challenging sseven emirates. In- platform, ‘Travtrolley’, sup- Kingdom of Saudi Arabia tasks was one in which tternationally,e we have ports an individual or com- (KSA) in search for a position we had to evacuate bbranched out to Qatar pany to start its own agency. in the travel sector. Walking almost 1000 stranded iinn 2011, Kingdom of All contents are plugged in LQWRWKHRIÀFHRIWKH&RXQWU\ western expats from SSaudi Arabia in 2012, such as hotels, visas, global Manager for Air France in Sana, capital of Yemen KKuwait in 2013, Bah- car rentals, etc. The agency Jeddah, Jamal was offered to USA within a short rrain in 2014, India in KDVDOVRGLYHUVLÀHGLWVEXVL- a position in Dammam and notice of four hours. I 2015 and two cities ness last year to car rentals this marked the beginning of was then heading ann in China in 2016- by introducing ‘Sayara’ with KLVFDUHHULQWKHÀHOGRIWUDYHO evacuation mission inn 17,” Jamal shared. DÁHHWRIRYHUYHKLFOHV and tourism. Riyadh in 1991 duringg With businesses being chal- the Gulf War. We were owned by the department of IT. He then initiated the mis- TechnologyTh takes over lenged every year, technol- With a passion for trav- commended for our efforts Civil Aviation of Sharjah. Few sion and vision of a four- Having started off with ogy plays a pivotal role to elling, Jamal always wanted DQG DZDUGHG FHUWLÀFDWHV RI years later when the project member Cozmo Travel team manual submissions, Jamal HQVXUHSURÀWV to gain experience in this appreciation by Former US was nearing completion, the on January 1, 2010. The aim has walked on every pos- trade. His breakthrough to President Bill Clinton and group CEO of Air Arabia en- was to cater to everyone who sible path in travel and tour- the industry in KSA gave him Madeleine Albright, then trusted Jamal with the task needs to travel irrelevant of ism. He recalls, “At that time Branching out the knowledge and expertise Secretary of State. of opening an agency for the rich, middle class or poor; to in the industry, the ratio was Finding opportunities in required to make a mark in emirate. With all his experi- cater to the individuals, cor- 2:8 in terms of front and back the Northern emirates, we the competitive travel world. Birth of Cozmo Travel ence in the travel and tourism porates, budget and luxury RIÀFH'XULQJRQHRIP\)DP focused on expanding our He recalls, “My brother-in- Jamal joined the Air trade in KSA, Jamal made his seekers around the region; trips in France in 1996, I branch into the suburbs of law was my mentor as he Arabia group in Sharjah in initial plans and invited some and spectrum of the GCC.As walked into an agency and Sharjah to Dhaid, Kalba, Khorfakkan, Dibba and was working in the airline 2007 to manage a travel of his close acquaintances the name suggests, Cozmo inquired about the methods Halawan districts industry at the time and agency for Air Arabia Group IURP ÀQDQFH RSHUDWLRQ DQG appeals to the universe and they deployed. To my amaze- FAMILYALBUM MAY 2018 TRAVTALK 21 Travel more to know India: Indiatourism A special seminar was held for the trade partners airlines, travel agents and tour operators in the UAE to share the latest offerings from India tourism to the clientele in Dubai. IRV Rao, Assistant Director, Indiatourism, Dubai, shared the numbers and growth of the tourism industry in India. 22 TRAVTALK MAY 2018 HOTELS Rotana adds lustre to Dubai Creek Home-grown brand Rotana’s latest offering is the lush ﬁve-star scenic property overlooking the Dubai Creek in partnership with Al Ain Ahlia Insurance Company. The 280-room property houses rooms and apartments to suit the business and leisure clientele visiting Dubai.

Shehara Rizly the city. As part of its global a remarkable achievement In 2017 alone, the emirate welcomed 15.8 expansion, the company has and we remain on track to t was quite an exciting million travellers and expects to attract 20 planned an additional 2888 achieve our goal of operat- Imoment when two home- million visitors per year by 2020. With these rooms currently under vari- ing 100 hotels by 2020,” based companies joined solid credentials, Dubai remains our key focus ous stages of development Hutchinson added. hands to bring in a new market for expansion to contribute towards in the emirate. lavish address to the creek Guests at the hotels will area in Dubai. The mod- Dubai’s Tourism Vision 2020 “With its vibrant econo- be spoilt for choice with two ern, architecturally-striking my and thriving tourism sec- signature restaurants and ÀYHVWDU KRWHO $O %DQGDU 7KLV SDUWQHUVKLS ZLOO EHQHÀW said: “With the ever-growing tor, Dubai has always been three casual dining outlets in Rotana, and the luxurious Guy Hutchinson our shareholders and the lo- number of properties, Rotana a highly favourable market addition to an extensive in- &KLHI2SHUDWLQJ2IÀFHU hotel apartment complex Al Rotana cal economy, and strengthen has been playing a major role for the hospitality sector to room dining menu, featuring Bandar Arjaan by Rotana will our position in the domestic in driving the sustainable de- ÁRXULVKDQGLWVWLOOSURPLVHVD a wide choice of dining op- be managed by Rotana on In addition to a Business and international markets. velopment of the tourism and brighter future for the sector tions to suit every taste and behalf of Al Ain Ahlia Insur- Centre, the properties offer We look forward to further hospitality sector, thereby with occupied room nights occasion, day and night. The ance Company, one of the six state-of-the-art meet- collaboration with Rotana contributing to the economic forecasted to reach 35.5 mil- unique dining venues include region’s largest insurers. ing and conference facili- in the future to achieve our and employment growth in lion annually in 2019 by ad- Salt & Pepper, an all-day Al Bandar Rotana consists ties equipped with the latest shared vision of contribut- markets where we operate. vancing at a solid compound dining restaurant offering an of 190 uniquely-designed audio-visual equipment to ing to the sustainable growth 7KHQHZKRWHOVDUHUHÁHFWLYH annual growth rate (CAGR) international buffet; Gusto rooms and suites in addition cater to a wide range of oc- of the UAE while thriving of our continued success and over the next 24 months. Italian Restaurant, offering to Club Rotana rooms with casions - from board meet- in our business.” a testament to the robust- Similarly, the anticipated a wide range of authentic DGGLWLRQDO EHQHÀWV LQFOXG- ings, workshops and semi- ness of our long-term growth growth in the number of visi- Italian delicacies, with stun- LQJ DQ ([HFXWLYH /RXQJH nars to conferences and Strategically located in strategy. We are thankful to tors to the city presents new ning views of Dubai Creek; and personalised services. social gatherings. Dubai’s booming business the Board of Directors and opportunities for investors 9DQLOOD /REE\ /RXQJH DQ Designed to suit the needs and leisure hub on Baniyas the top management of Al and hotel operators. In 2017 ideal spot for formal and of long-stay visitors, Al Mohammed Al Badie Road, and in close proxim- Ain Ahlia Insurance Com- alone, the emirate welcomed informal gatherings over Bandar Arjaan by Rotana Bin Youan Al Dhaeri, Chair- ity to major attractions and pany for the unmatched 15.8 million travellers and coffee and light snacks; offers 90 fully-furnished man, Al Ain Ahlia Insurance landmarks in the city, includ- support we have received expects to attract 20 million Morgan’s Gastropub, the studios and apartments Company, said, “With its ing the Dubai International from them during the pre- visitors per year by 2020. only gastropub in the area, with options ranging from solid business growth and Airport, and the Dubai World opening phase, and for their With these solid credentials, and The Deck, a pool lounge spacious studios to three- strong portfolio, Rotana has Trade Centre, the two con- WUXVW DQG FRQÀGHQFH LQ RXU Dubai remains our key focus for tropical cocktails and bedroom apartments. The established its name as the necting towers offer a range abilities to manage these market for expansion to con- delicious snacks. Al Bandar spacious rooms, suites and bellwether of the region’s of world-class facilities that stunning properties.” tribute towards Dubai’s Tour- Rotana and Al Bandar apartments, which offer ex- hospitality industry. It gives suit the distinct needs of ism Vision 2020,” said Guy Arjaan by Rotana also pansive views of the creek, us immense pleasure to part- modern day travellers, fami- 0DNLQJDVLJQLÀFDQWDG- Hutchinson, Chief Operating house Bodylines Fitness & the thriving waterway run- ner with the company. We lies and corporate visitors. dition to Rotana’s inventory 2IÀFHU5RWDQD Wellness Club, featuring ning through the heart of the believe this is a major mile- in Dubai, the two new prop- a fully-equipped gymna- city, and Burj Khalifa, are all stone in our growth journey Nasser Al Nowais, erties have added 280 keys “The opening of Al sium, outdoor swimming equipped with modern tech- and a unique addition to our Chairman, Rotana Hotel to 3142-strong operational Bandar Rotana and Al pool and sauna, steam and nology and home comforts. diverse investment portfolio. Management Corporation, rooms across nine hotels in Bandar Arjaan by Rotana is massage rooms. CRUISES MAY 2018 TRAVTALK 23 Indulge in luxury onboard Al Wasl ATM is the perfect platform for Al Wasl Dhow to network with global partners as the cruise has taken off to great heights over the years under the leadership of Ishrat Khan with its many offerings from cultural and heritage tourism to yachting, cruising and even desert safari for the clientele.

TT Bureau spectacular canals and give experience owning a luxury Al Wasl Yacht provides a wide variety of yachts Desert safari them a chance to observe yacht for a while, the best Coming back on land, Cruising & heritage some of the best views of pick is to rent a yacht. Al to choose in different sizes from 33 feet to there is a great opportu- tourism Dubai. Along with this, there Wasl Yacht provides a wide 85 feet with different passenger capacities. nity to explore the desert UAE’s popular tradi- will be delectable cuisines variety of yachts to choose Although these yachts are mostly preferred through a desert safari trip tional heritage dhow cruise and entertainment activities in different sizes from 33 feet by people who want to enjoy on a luxury yacht with Oasis Palm Tourism. ZLWK $O :DVO 'KRZ LV GHÀ- onboard. These prove to be to 85 feet with different pas- Guests can enjoy desert nitely attracting huge num- a perfect location for making senger capacities. Although with friends and family, they are also the first sports and adventure ac- bers this season. The Dhow their celebrations special. these yachts are mostly pre- choice of people who love fishing tivities like dune bashing, is a traditional cruise vessel The best part is one gets to ferred by people who want sand surfing, quad biking, entirely made up of wood dine on an open deck! to enjoy on a luxury yacht ing. Guests can book a yacht equipped with all the mod- camel riding, jeep riding and is beautifully festooned. with friends and family, they and experience several types ern amenities and latest and a lot more. All these The tourists here get several Sun & beach DUH DOVR WKH ÀUVW FKRLFH RI RIÀVKLQJLQFOXGLQJGHHSVHD gadgets onboard. A sunset activities are accompa- locations options here, out tourism SHRSOHZKRORYHÀVK- ÀVKLQJ 7KH\ DUH SHUIHFW IRU cruise Dubai package is nied by food, henna art, of which the creek or the If the visitors of partying, cruising and even also provided which in- drinks, entertainment, marina are the most popu- ATM want to explore business meetings. volves good food, drinks and bonfire and shisha smok- lar in Dubai for enjoying the the warm waters of These are well entertainment. ing to make one’s trip an dhow cruise ride. Our Dhow Dubai and simulta- unforgettable one. The best Cruise is in Marina because neously wish to part about the desert safari it is better in comparison is the deserts in the even- to the creek and provides ing with a spectacular sun- guests with some breathtak- set. Have an unforgettable ing views. The ride will be vacation in the pearl of the taking guests through the Persian Gulf! 24 TRAVTALK MAY 2018 TECHNOLOGY Tech innovations to define travel Sabre Corporation has released the Sabre Labs 2018 Emerging Technology Report, its latest forecast on evolving technology trends that will impact travel over the next decade. The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration.

TT Bureau digitally, or using new pro- completely rethink when and tocols for travellers to head what to sell, how to staff and Tech is going to reshape the entire travel eople are coming to un- to the airport and leave their operate their businesses, and experience - whether it is AI and machine Pderstand that the travel wallet and ID at home.” how to anticipate and exceed learning, the counter-intuitive ability to deliver business is indeed a tech- their own customers’ needs. authentic experiences digitally, or using new nology business, said Philip The report offers an ex- Likens'LUHFWRU6DEUH/DEV tensive analysis of three ma- Authenticity protocols for travellers to head to the airport He says, “Even the simplest MRUDUHDV6DEUH/DEVEHOLHYHV In our current age, trust and leave their wallet and ID at home journey generates huge ZLOOKDYHWKHPRVWVLJQLÀFDQW is in low supply – so au- amounts of data. Collecting, impact on the industry: thenticity and authentic ex- secure transactions to take tremendous opportunity for indexing and understand- periences are more valuable Philip Likens place – can be hard to do. companies to begin thinking Director ing that data – and how we Automation than ever. At the same time, Sabre Labs %XWWKHUHLVVLJQLÀFDQWSURP- about how their brand can apply that understanding to Automation is not a new businesses need to rely on ise for blockchain as it re- be agile enough to interact improve travellers’ experi- idea. However, advance- technology and digitisation to Blockchain lates to travel, not the least of with tomorrow’s travellers. ences is what will drive in- ments in AI and machine interact with their customers Huge volatility in the which is this - imagine head- This report explores how novation across the entire learning offer the potential at scale. But is technology in price of cryptocurrencies has ing off on a round-the-world technology can mediate and travel ecosystem. Tech is for step-changes in how one tension with authenticity? Is been dominating headlines trip without having to bring enhance these interactions.” going to reshape the entire may be served in the digital digital the enemy of the real? but serve to overshadow the \RXUSDVVSRUWRUZDOOHW/LN- travel experience - whether it environment. Awareness and And how can one reconcile value in the underlying block- ens concluded, “Tomorrow’s 6DEUH/DEVLVWKHLQQR- is AI and machine learning to cognitive capacity for ma- augmented and virtual reali- chain technology. Separating travellers have expectations vation team within Sabre de- automate and optimise tasks, chines suggest a huge range ties with authenticity? The re- crypto hype from the actual fuelled by access to informa- voted to exploring how new the counter-intuitive ability to of opportunities for those port examines and unpacks potential of distributed ledger tion, smooth experiences and capabilities will impact travel deliver authentic experiences serving the travel space to these complex issues. technology – which enable personalised offers. There is over the next decade. New tech trends in travel and tourism Over the past few years, technology has revolutionised the travel, tourism and hospitality industries. This has become a key driver to enable smooth operations in the backend, thus ensuring revenue on a rapid growth. Industry leaders share their ideas with .

TT Bureau

Airlines in the Middle East remain among Shoppers in the Middle East The economies of GCC regions the most successful in the industry. With are increasingly booking their are experiencing a huge shift towards further movement of air transport’s centre travels from apps and smartphones digitalisation and we at Sojern, see this of gravity from West to East, the potential for GXH WR WKH ÁH[LELOLW\ DQG DFFHVVLELOLW\ RI first-hand when it comes to digital media. growth in the Middle East’s aviation market these platforms. However, with the holiday The region has 100 per cent smart phone is one of the best of any region globally. booking period approaching, online travel penetration and 70 per cent social media Nonetheless, the industry is still changing agencies and suppliers need to ensure that adoption, even higher than the US. The Maher Koubaa Michele Iozzo Stewart Smith Vice President—Airlines as it becomes truly customer-centric. Managing Director— convenience doesn’t come at the price of Regional Director— MENA region still lags behind the rest MEA, Amadeus 0LGGOH(DVW $IULFD 0($6RMHUQ &RQQHFWHGGHYLFHVDUWLÀFLDOLQWHOOLJHQFHDQG Criteo a great user experience. Connecting all of of the world in digital advertising spend smarter data analytics are giving people more ideas and control those touchpoints across platforms and devices, and providing amounting to less than $1 billion in 2016 but the opportunity over their journey. Airlines are made to rethink their business the shopper with a unique and seamless booking experience is and willingness to close this gap is taking place at both more drastically than ever before – from cost leadership to digital thus key for a successful booking season. government and corporate levels. merchandising. Technology has always been a critical enabler to expanding global travel, both in terms of scale and access. Programmes such as IATA’s NDC and ONE Order standards are The travel industry is moving increasingly towards connecting futuristic tools. Adapting is a condition accelerating the pace of this change, opening up greater value to within the group to continue being competitive and responding to customers’ demands by providing airlines and their customers alike. At Amadeus, our purpose is to an advanced technology platform that increases reach, revenue and yield for both the provider and shape the future of travel and enhance technology that makes travel the seller. Seasonality drives different trends to the Middle East region. However, in 2017 we noticed simple, rewarding and enjoyable. Moreover, we continue to play an increase in demand for eco-friendly (green) tourism, looking for undisturbed natural areas around an active role in industry working groups focused on distribution South East Asia, reaching new destinations which Middle Eastern travellers have never explored Rami Mashini industry standards, passenger disruption, simplifying the airlines Vice President—Sales and before. Additionally, we all acknowledge the vast progress of the UAE passport. Today someone from Marketing for ME, Africa, business and transparency in payments. Turkey and India, GTA the Emirates can now explore 140 countries with far less restrictions.

26 TRAVTALK MAY 2018 NEWS 3.3 million visitors make it to DWTC Dubai World Trade Centre Authority (DWTCA), the region’s largest trade venue, witnessed 3.3 million delegates, and attendees participated in 353 MiCE and business events in 2017. This was a strong 10 per cent increase from 2016 on the back of proven participant ROI for foreign ﬁrms.

TT Bureau 52, IRU IRUHLJQ ÀUPV 7KH The strong increase in the number of key International participa- 2017 results are testament MiCE and business events reflect sectors that tion also posted a steady he top performing events to DWTC’s ability to consist- are strategically aligned with Dubai Plan 2021 increase, as DWTC hosted TUHÁHFWHG VWURQJ VHFWRUDO ently attract increased and over 1.1 million foreign busi- alignment with the UAE’s repeat foreign participation, and the goal of building an innovation-led ness travellers in 2017, repre- HFRQRPLF GLYHUVLÀFDWLRQ and are a strong endorse- economy that contributes to the development senting 42 per cent of overall strategy that targets creation ment of the organisation’s of the UAE and Dubai participant volumes and 6 per of an optimal balance be- reputation as a world-class cent annual growth. The rise tween industries. The note- business catalyst amongst Plan 2021 and the goals of gies that offer safe, secure in number of international worthy year-on-year footfall the global community. building an innovation-led and seamless experiences, exhibiting companies and the HE Helal Saeed Almarri increase has been driven by DWTC’s impressive results Director General, Dubai World Trade economy that contributes to setting the gold standard in continued efforts to market Centre Authority (DWTCA) and Dubai the calendar’s ability to at- further reiterate the impact Department of Tourism and Commerce the development of the UAE digital innovation to attract Dubai’s MiCE proposition in Marketing (DTCM) tract high quality visitors, del- RILWVGLYHUVLÀHGFRQWHQWULFK and Dubai. Our strategic in- new and repeat international key visitation markets contrib- egates and attendees from calendar of MiCE and busi- Centennial 2071 to diversify novation agenda is propelled business visitors to Dubai, as uted to the rise in international 185 countries, and partici- ness events, as it continues the country’s economy and by the vision set by His High- the city accelerates towards business visitors to Dubai. pating exhibitors with 56,360 to grow its contribution to develop a competitive knowl- ness Sheikh Mohammed bin the 20-million-tourists target China, Germany and Turkey exhibiting companies from Dubai’s economy. edge-based society to guar- Rashid Al Maktoum to trans- by 2020,” said His Excel- made their debut in the top 10 154 countries. With 39,202 antee sustainable prosperity form Dubai into a global plat- lency Helal Saeed Almarri, source markets, while domi- exhibitors from overseas “DWTC is driven by the for its citizens. The strong form for industries. We are Director General, Dubai nant mainstays Saudi Arabia, markets, DWTC registered a future-focused vision of the increase in the number of key FRPPLWWHGWRIXWXUHSURRÀQJ World Trade Centre Authority India, Oman, United Kingdom, strong 10 per cent increase UAE’s leadership, which has MiCE and business events DWTC’s business by sourc- (DWTCA) and Dubai Depart- Kuwait, Iran and Egypt com- in this base over 2016 on the implemented the ambitious UHÁHFW VHFWRUV WKDW DUH VWUD- ing smart solutions and ment of Tourism and Com- pleted the list of top 10 busi- back of proven participant UAE Vision 2021 and UAE tegically aligned with Dubai integrating smart technolo- merce Marketing (DTCM). ness visitor markets. Link ME offers hospitality solutions Link ME, a Dubai-based hospitality and tourism advisory specialist, marked its entry into Asia with the signing of a joint-venture agreement with Mandirijaya Bumi Sejahtera, a subsidiary of Indonesian real estate developer Paramount Enterprise International.

TT Bureau Asia. As a provider of end-to- hospitality management ser- end specialised advisory ser- YLFHV /LQN 0( ZLOO SURYLGH he partnership agreement YLFHV/LQN0(FHUWDLQO\KDV hospitality portfolio design Twas signed in Jakarta, re- the ability, drive and passion strategy and asset manage- sulting in the formation of a to deliver bespoke hospital- ment services including MRLQW YHQWXUH FRPSDQ\ /LQN ity solutions to, and for, the strengthening the brand posi- ME Indonesia, which will Indonesian market.” tioning and value proposition, provide specialised hospital- LQFUHDVLQJ SURÀWDELOLW\ DQG ity advisory and education Esther Yuanita, Speaker market share, and develop- services for the Indonesian of the Board, Mandirijaya ing local and international market and Asia at large. Bumi Sejahtera said, “Build- business expansion models. ing a solid foundation to Asia is an exciting mar- facilitate a thriving hospital- /LQN 0( ,QGRQHVLD ZLOO ket for the hospitality, travel ity industry in Indonesia that %DVVHP7HUNDZL/LQN0(DQG-RKDQQHV+XWDXUXN3DUDGRU+RWHOVDQG5HVRUWVVLJQDJUHHPHQW provide a range of hospi- and tourism industries, and EHQHÀWVJHQHUDWLRQVWRFRPH tality services including Indonesia is fast emerging is one of our core objectives. sia is witnessing, the need &HQWUH IRU +RVSLWDOLW\ /HDG- Co- Founder and Managing development consultancy as one of the top destina- Identifying strategic partners for local and international, HUVKLS &+/ RIIHULQJVWDWH 3DUWQHU/LQN0( and advisory, F&B advisory, tions for leisure and business VXFK DV /LQN 0( ZLWK VSH- VNLOOHGDQGTXDOLÀHGUHVRXUF- of-the-art interactive educa- destination development and tourism, believes Bassem cialised expertise across the es becomes a necessity. tion programmes across all Further entrenching its education. These services Terkawi, Co-Founder and hospitality spectrum, is a key From circa 6.7 million jobs in levels within the hospitality SUHVHQFHLQWKHFRXQWU\/LQN ZLOO EH SURYLGHG IURP /LQN &(2/LQN0(VDLG+HVDLG part of our growth and ex- 2016 to circa 9 million jobs industry, will soon be ex- ME also signed an agreement ME Indonesia’s Jakarta of- “Partnering with Paramount pansion strategy.” in 2027, the travel and tour- panding to Indonesia and with Parador Hotels and Re- ÀFH VODWHG WR RSHQ LQ WKH Enterprise is a big step for us ism industry’s contribution to directly cater to this growing sorts, a business unit of fourth quarter of 2018 in as we embark on our interna- “With the phenomenal employment is expected to demand for competent tal- Paramount Enterprise Inter- Indonesia and across other tional expansion journey in tourism growth that Indone- grow at 2.9 per cent p.a. Our ent,” said Georges Chakar, national providing one-stop Asian markets. NTO MAY 2018 TRAVTALK 27 Horse racing enthusiasts, rejoice! For the ﬁrst time, VisitBritain launched a series of luxury horse racing itineraries especially curated for the discerning GCC horse racing aﬁcionado. Partnering them in this venture is American Express Middle East who will provide access to premium travel concierge services to its exclusive members.

TT Bureau Rachel McQueen, Di- ship – access to exclu- rector for Horse Racing – sive experiences, uniquely isitBritain aims to pro- Sport of Kings, said, “We crafted travel journeys and Vmote the luxury horse are delighted to introduce superior service. We’re racing itineraries to enthusi- these bespoke horse rac- delighted to work with Vis- asts in the region and inspire ing itineraries to the GCC. itBritain to provide unique them to book these experi- Through the partnership luxury itineraries for our ences. Their recent ‘I Travel with American Express, we card members.” For…’ digital marketing are able to offer GCC resi- FDPSDLJQ XVHV VKRUWÀOPV dents the opportunity to be Tricia Warwick, Interim and story-telling to shine the WKH ÀUVW WR H[SHULHQFH WKH 'LUHFWRU³$VLD3DFLÀF 0LG- spotlight on unexpected ex- luxury itinerary series.” dle East and Africa, VisitBrit- periences and destinations in ain, said, “The GCC is one of Britain, alongside its globally Commenting on the the most valuable inbound renowned landmarks. partnership, Julia de markets for VisitBritain, 9LVLW%ULWDLQ7HDP /5 7ULFLD:DUZLFN:LOWUXG0DWWKHV5DFKHO0F4XHHQ*UD]LHOD0DUWLQV.LUN0F'RQDOG Souza, Vice President— hence we have chosen this Horse racing is a major Customer Services & Op- region to launch these be- sport in England with a long iconic, historic racecourses most famous racecourses The surrounding offering erations, American Express spoke luxury itineraries for history. For centuries, horse that the country has to offer. in the world who have all is equally impressive, from Middle East said, “We have WKH ÀUVW WLPH 2XU DLP LV WR racing has been linked with collaborated for this one-off luxury hotels and the best built long term relationships build on the growth we have the English monarchy. There Embedded in British partnership. The itineraries dining options in the world, with our card members, seen, showcasing that Britain is no experience more quin- culture and history, it is no allow the individual to cre- WR 3UHPLHU /HDJXH IRRWEDOO besides have a deep under- is blooming with unexpected tessentially English than a surprise the United King- ate a bespoke package to luxury spa facilities, stud standing of what they value experiences that visitors can’t day at the races, at the most dom is home to some of the suit their individual needs. farms and falconry. most about their member- get anywhere else.” 28 TRAVTALK MAY 2018 NEWS Sharjah trains local tour guides The Sharjah Commerce and Tourism Development Authority (SCTDA) has launched a set of new training programmes to improve the skill and knowledge of local tour guides.

TT Bureau and visitors to learn more are primarily aimed towards about UAE’s heritage and throwing the spotlight on ccording to the SCTDA, culture. The SCTDA revealed Sharjah’s many tourism land- Athe training programmes that the series of training marks, especially after the are expected to keep tour courses will be available to continuously growing atten- guides updated about the its strategic partners from tion and interest in the coun- latest developments cover- the tourism and cultural sec- try’s archaeological, tour- ing Sharjah’s tourism sector. tor. In fact, the authority has ism and cultural sites. The The offered courses include already organised a tour for new training programmes SUDFWLFDO OHVVRQV DQG ÀHOG the Sharjah Museums Tour aim at helping reinforce the visits to many cultural, tour- Guides to ‘Mleiha,’ which emirate’s tourism industry, ist and recreational sites will give them the opportu- now a major contributor to in the emirate. The training nity to see and learn more Sharjah’s economy in programmes demonstrate about the rich cultural herit- light of the increasing num- SCTDA’s commitment to age of the region. ber of tourists. place key importance on the VLJQLÀFDQW UROH WKDW WRXULVW The SCTDA has also These courses are ex- guides play in the continuing developed a series of training pected to attract the par- development of the emir- courses under the umbrella ticipation of several local in the tourism sector in the ing them the advantage of ate’s tourism industry—ac- of the ‘Marhabtain’ initia- tour guides, which will help emirate, aimed to train and introducing Sharjah’s his- Courses on offer knowledging their presence tive, with an aim to train and enhance their knowledge assist the guides via com- tory and culture to tourists, The courses include prac- as key pillars in promoting DZDUG FHUWLÀFDWLRQ WR WRXU and skills. This initiative is prehensive courses that will in line with the objectives WLFDOOHVVRQVDQGÀHOGYLVLWV to various cultural, tourist the growth of tourist activity guides under the supervi- part of SCTDA’s continuing also be offered in English, of Sharjah Tourism Vision and recreational sites in the in the country and increas- sion of tourism experts and efforts to enhance the hu- Russian, Chinese, Spanish, to attract 10 million emirate of Sharjah ing the attraction of tourists professionals. The courses man resources capabilities French and Italian—giv- tourists by 2021.

30 TRAVTALK MAY 2018 HOTELS Enjoy iconic views from Vida Za’abeel Home-grown brand Emaar Hospitality Group has expanded the portfolio of hotel projects under its upscale lifestyle hotel and serviced residences brand, Vida Hotels and Resorts, with the new Vida Za’abeel, set centrally in Zabeel, a mega-development by Emaar as a joint venture with Meraas.

TT Bureau a mixed-use development Burj Khalifa in Downtown in the heart of Dubai and Dubai and the upcoming As a home-grown brand offering a xpanding the portfolio of will feature world-class resi- Dubai Creek Tower in Dubai refreshingly different experience for the Ehotel projects under its GHQFHV FRPPHUFLDO RIÀFHV Creek Harbour. It is only ten new generation of business executives, upscale lifestyle hotel and hotels and leisure attrac- minutes away from the Dubai entrepreneurs and leisure travellers, Vida serviced residences brand, tions. Vida Za’abeel is at the International Airport, and of- Emaar Hospitality Group re- heart of Za’abeel, with direct fers effortless proximity to Hotels and Resorts has set a distinctive niche cently unveiled Vida Hotels views of the Dubai Frame, the Downtown Dubai as well as in Dubai’s hospitality sector and Resorts, with the new iconic new attraction in the Bur Dubai, home to the Al Vida Za’abeel. The prop- city, as well as 360-degree Fahidi historical neighbour- Emaar Hospitality Group, the city’s landmarks. With Olivier Harnisch erty is set centrally in Za- vistas of the city including its hood that celebrates Emirati said, “As a home-grown its focus on convenience, &KLHI([HFXWLYH2IÀFHU beel, a mega-development famed landmarks, namely, heritage in all its glory. brand offering a refreshingly creativity and connectiv- Emaar Hospitality Group by Emaar as a joint venture different experience for the ity, Vida Za’abeel will add to with Meraas. Overlooking Olivier Harnisch, new generation of business the choice of hotel guests the 220-room Vida Za’abeel the Zabeel Park, Za’abeel is &KLHI ([HFXWLYH 2IÀFHU executives, entrepreneurs and discerning customers Hotel and Vida Residences and leisure travellers, Vida who are seeking a vibrant Za’abeel, a collection of ser- Hotels and Resorts have and social hub were in- viced apartments in one, set a distinctive niche in spiring minds can create two and three-bedrooms. Dubai’s hospitality sector. and connect.” Vida Hotels and Resorts will 9LGD=D·DEHHOLVDVLJQLÀFDQW operate the hotel and ser- addition to our portfolio of An elegantly designed viced residences, bringing its hotel projects that stands twin-tower development brand essence of warmth, out for its central location of 70 and 68 storeys, Vida simplicity andcreativity in and spectacular views of Za’abeel will be home to design-led spaces. Mandarin opens doors for summer Mandarin Bodrum has already opened with expanded facilities for guests, especially from the GCC. New villas and suites overlooking idyllic Paradise Bay will be available, and more butlers will be on hand to maintain the resort’s reputation for excellent service.

TT Bureau sun decks, balconies, and The Bougainvillea Suite features a single Peninsula with 533 square Award-winning spa many with private gardens bedroom and private swimming pool metres of space. The Spa at Mandarin Ori- andarin Oriental, Bod- DQG LQÀQLW\ HGJHG SRROV ental, Bodrum, winner of the Mrum is located at a Eight restaurants and bars overlooking the Aegean Sea. The sea-view Gourmet cuisine Spa category at The 2016 60-hectare waterfront site showcase innovative cui- Royal Suite, with seven rooms and swimming One of the hotel’s eight :RUOG /X[XU\ 6SD 5HV- on the northern side of the sine, while the 2700 sq m pool is the largest on the Bodrum Peninsula restaurants and bars, Ital- taurant Awards, offers the Turkish peninsula at Para- spa introduces the group’s ian eatery Assaggio will Bodrum Peninsula’s range of dise Bay, offering panoramic awarding-winning spa con- host guest chef Arnaud wellness, beauty and mas- views of the Aegean Sea. cepts together with a range leisure facilities will bring Guests staying at Man- Dunand-Sauthier, head of sage treatments. From within The resort’s 129 rooms, of wellness programmes. In sophistication and elegance, darin Oriental, Bodrum now Mandarin Oriental, Bang- this luxurious setting, thera- apartments, suites and villas addition, the diverse event making this the perfect luxu- have three new villas and kok’s two Michelin-starred pists use natural ingredients, provide the largest accom- spaces, two sandy beaches rious hideaway retreat for the Bougainvillea and Royal restaurants, from August including sage, lavender and modation in the area, all with and extensive discerning travellers. Suites to choose from in 14-18. Using his 15 years olive oil grown in the resort’s addition to the existing se- of experience, he will pre- own garden. Internationally lection of guest rooms, sent a special seven course acclaimed podiatrist Bastien apartments, suites and vil- dinner menu to Assaggio Gonzalez and his team will las. The Bougainvillea Suite diners. In addition to pre- be available at The Spa from features a single bedroom senting traditional Turkish June to the end of August to and private swimming pool cuisine made with fresh provide treatments for feet, overlooking the Aegean Sea. seasonal ingredients, chef hands and nails. Centuries- The sea-view Royal Suite, 0XUDW 7DüGHPLU ZLOO LQWUR- old Turkish bath rituals and with seven rooms, private duce diners to tantalising Moroccan-style Hammam garden and swimming pool QHZÁDYRXUVDWWKHUHVWDX- therapies can be experienced is the largest on the Bodrum rant this summer. at The Spa.