Washington University Law Review Volume 77 Issue 2 The Modernization of Financial Services Legislation January 1999 The Consumerization of Financial Regulation Helen A. Garten Rutgers-Newark Follow this and additional works at: https://openscholarship.wustl.edu/law_lawreview Part of the Banking and Finance Law Commons, and the Consumer Protection Law Commons Recommended Citation Helen A. Garten, The Consumerization of Financial Regulation, 77 WASH. U. L. Q. 287 (1999). Available at: https://openscholarship.wustl.edu/law_lawreview/vol77/iss2/2 This F. Hodge O'Neal Corporate and Securities Law Symposium is brought to you for free and open access by the Law School at Washington University Open Scholarship. It has been accepted for inclusion in Washington University Law Review by an authorized administrator of Washington University Open Scholarship. For more information, please contact
[email protected]. THE CONSUMERIZATION OF FINANCIAL REGULATION HELEN A. GARTEN* As deregulation proceeds, consumer protection may become the sole remaining rationale for any ongoing government involvement in financial markets. Decades ago, in the name of safety and soundness, government regulators enforced legal barriers between banks, securities firms, and insurance companies. Now, as these barriers are being dismantled, the regulatory function is shifting as well, as regulators increasingly concentrate on fashioning consumer protection standards to govern the deregulated and diversified financial institution. A new rule of regulation is emerging: Regulatory intervention is necessary to the extent that financial institutions have the potential to deal unfairly with the public. Otherwise, market controls usually are adequate.1 Consumer protection is a serious concern in financial markets, where information asymmetries are common and, as financial products become more complex, levels of sophistication between suppliers and consumers may diverge.