Evaluation of the Baltimore Guaranteed Ride Home Program TT527/1J5049 6
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FT A-MA-26-0006-94-1 DOT-VNTSC-FTA-94-7 0 Evaluation of the Baltimore U.S. Department Guaranteed Ride Home Program of Transportation Federal Transit Administration Research and Special Programs Administration Volpe National Transportation Systems Center Cambridge, MA 02142-1093 Final Report December 1994 Service Assistance Division This document is available to the public through the National Washington, DC 20590 Technical Information Service, Springfield, VA 22161 NOTICE This document is disseminated under the sponsorship of tne Department of Transportation in the interest of information exchange. The United States Government assumes no liability for its contents or use thereof. REPORT DOCUMENTATION PAGE Form ApJfoved 0MB No. 704-0188 Public reporting burden for this collection of information is estimated to average 1 hour per response, including the time for reviewing instructions( searchin~ existing data sources, gathering and maintaining the data needed, and COlll)leting and reviewing the co lection o information. Send COlllllents regarding this burden estimate or anY. other aspect of this collection of information, including suggestions for reducing th1s burden, to ~ashin2ton Hea9C1uarters ~~5X!C1.f,c..,Di~~tora~~- tn "' fg~fjnfo~'}'8tion•, ro M~n~non Operat!~~s on+ "'~~Jeports, p,.no~oJn 1,~is D :!.~,ffe,:-son,r+-1 rm PrnDayis 1 o~+ Hi~~~fYi'l,~~iteu!;;~4,( - , \ ; nntnn Arl in~~o9fli;X~ 1. AGENCY USE ONLY (Leave blank) 2. REPORT DATE 3. REPORT TYPE AND DATES COVERED December 1994 Final Report March 1992 · March 1993 4. TITLE AND SUBTITLE 5. FUNDING NUMBERS Evaluation of the Baltimore Guaranteed Ride Home Program TT527/1J5049 6. AUTHOR(S) Marta Jewell, KPMG Peat Marwick; Judith Schwenk, Volpe Center Project Manager 7. PERFORMING ORGANIZATION NAME(S) AND ADDRESS(ES) 8. PERFORMING ORGANIZATION U.S. Department of Transportation REPORT NUMBER Research and Special Programs Administration DOT-VNTSC-FTA-94-7 John A. Volpe National Transportation Systems Center Cambridge, MA 02142 9. SPONSORING/MONITORING AGENCY NAME(S) AND ADDRESS(ES) 10. SPONSORING/MONITORING U.S. Department of Transportation AGENCY REPORT NUMBER Federal Transit Administration Service Assistance Division FTA-MA-26-0006-94-1 'Washington, DC 20590 11. SUPPLEMENTARY NOTES 12a. DISTRIBUTION/AVAILABILITY STATEMENT 12b. DISTRIBUTION CODE This document is available to the public through the National Technical Information Service, Springfield, VA 22161 13. ABSTRACT (Maxinun 200 words) This report evaluates the irrplementation of a guaranteed ride home (GRH) program in the Baltimore/Washington International (BWI) Airport employment area during its demonstration period from March 1992, to March 1993. The GRH program offered employees of member organizations, who use transit or rideshare at least three times per week and who register for the program, free rides home in the case of personal or family emergencies or unscheduled overtime, via taxis or rental cars depending on the distance of their residences from their places of employment. The GRH program was well received by member employers and employees; program participation increased steadily throughout the demonstration. Minimal program abuse occurred. ~hile there is no conclusive evidence that the GRH program directly increased high occupancy vehicle (HOV) usage in the BWI Airport employment area during the demonstration, the program may have helped to retain existing HOV users. As the 1990 Clean Air Act requirements for large employers to reduce single occupancy commuting become effective, interest in the GRH program may grow as a means to encourage increases in average vehicle occupancy. 14. SUBJECT TERMS 15. NUMBER OF PAGES 76 Guaranteed Ride Home, Transportation Demand Management, Baltimore/Washington International Airport 16. PRICE CODE 17. SECURITY CLASSIFICATION 18. SECURITY CLASSIFICATION 19. SECURITY CLASSIFICATION 20. LIMITATION OF ABSTRACT OF REPORT OF THIS PAGE OF ABSTRACT Unclassified Unclassified Unclassified NSN 7540-01-280·5500 Standard Form 298 (Rev. 2-89) Prescribed by ANSI Std. 239-18 298-102 PREFACE This report was prepared by KPMG Peat Marwick as subcontractor to Science Applications International Corporation under Contract Number DTRS-57-89-D-00090 with the Research and Special Programs Administration's John A. Volpe National Transportation Systems Center, Office of Research and Analysis, Service Assessment Division. The Federal Transit Administration (FfA), Office of Technical Assistence and Safety sponsored the work, with overall direction provided by the FTA sponsor, Joseph Goodman of the Service Assistance Division. The contract was arranged under Project Plan Agreement TT-27, Regional Mobility Support. This report evaluates the experience of the Baltimore Metropolitan Council and the Baltimore/Washington International (BWI) Business Partnership, Inc. with a demonstration of a guaranteed ride home program initiated in 1992 in the BWI Airport employment area. As part of its Regional Mobility Program and in response to a 1989 report by the Office of Technical Assistance and Safety entitled "An Assessment of Travel Demand Approaches at Suburban Acitivity Centers," the FTA awarded a Section 8 grant to implement the guaranteed ride home program as a transportation management strategy. The author would like to thank Neil Shpritz, Executive Director, Nancy Van Winter, former Executive Director, and all the staff of the Baltimore/Washington Business Partnership, Inc. for their enthusiastic support and assistance throughout the project. iii METRIC/ENGLISH CONVERSION FACTORS ENGLISH TO METRIC METRIC TO ENGLISH LENGTH (APPROXIMATE) LENGTH (APPROXIMATE) 1 lnc:h (In) • 2.5 centimeters (cm) ■ illiineter (nm)= 0.04 inc:h (In) foot (ft) • 30 centimeters (cm) centimeter (cm)= 0.4 lnc:h (In) 1 yard (yd) • 0.9 meter (m) 1 meter (m) • 3.3 feet (ft) 1 mile (mi) • 1.6 kilaneters (km) 1 meter (m) = 1.1 yards (yd) 1 kila.ter (km)• 0.6 ■ ile (mi) AREA (APPROXIMATE) AREA (APPROXIMATE) 2 2 2 1 square inc:h (sq in, in • 6.5 square centimeters ccm ) square centimeter ccm ),. 0.16 square inc:h (sq in, in2) 2 1 square foot (sq ft, ft • 0.09 square meter <111z> 1 square meter c,.Z, = 1.2 square yeards (sq yd, yi, 1 square yard (sq yd,~)• O.! square meter (af) 1 square kilometer (knf) • 0.4 square 11ile (sq ■ i, mi 2) 2 1 square 11ile (sq 11i, ■ i 2 > • 2.6 square kilaneters (km ) 1 hectare (he)• 10,000 square meters cm2> • 2.5 acres •ere• 0.4 hectares (he)• 4,000 square meters (m2) MASS· WEIGHT (APPROXIMATE) MASS· WEIGHT (APPROXIMATE) 1 ou,ce (oz)• 2! grams (gr) 1 gram (gr)• 0.036 ou,ce (oz) 1 poc.rd (lb)• .45 kilogram (kg) 1 kil09ram (kg)• 2.2 poll1ds (lb) short ton• 2,000 pcxrds (lb)• 0.9 tor-ne Ct) tor-ne (t) • 1,000 kilograms (kg)• 1.1 short tons VOLl.t4E (APPROXIMATE) VOLl.94E (APPROXIMATE) teaspoon (tsp)• 5 ■ illiliters (ml) ■ illiliters (ml)• 0.03 fluid 01.nCe (fl oz) tablespoon (tbsp) • 15 milliliters (ml) liter (1),. 2.1 pints (pt) fluid 01.alCe (fl oz) • 30 ■ illiliters (ml) liter (1) = 1.06 quarts (qt) 1 c~ (c) • 0.24 liter (1) liter (1) • 0.26 gallon (gal) 1 pint (pt) • 0.47 liter ( 1) 1 c~ic •ter cm3) • 36 c~ic feet (cu ft, ft3> 1 quart (qt) ,. 0.96 liter (1) 1 cubic meter cm3> • 1.3 c~ic yards (cu yd,~> gallon (gal)• 3.! liters (1) 1 c~ic foot (cu ft, ft3) • 0.03 c~ic meter Cai') 3 ~ic yard (cu yd,~)• 0.76 c~ic meter (11 ) TEMPERATURE (EXACT) TEMPERATURE (EXACT) 0 [(x·32)(5/9)] OF• y c [(9/5) Y ♦ 32] OC • X OF QUICK INCH-CENTIMETER LENGTH CONVERSION INCHES 0 2 3 4 5 6 7 ! 9 10 CrNTIMETERS 0 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 25.40 QUICK FAHRENHEIT-CELSIUS TEMPERATURE CONVERSION 0 0 OF ·40° -22° .40 14° 32° so 6!0 !60 104° 122° 140° 15! 176° 194° 212° I I I I lo I I I I I lo lo lo lo I oc ·40° ·30° -20° .,oO 0 100 20° 30° 40° 50° 60 70 80 90 100° For 1110re exact and or other conversion factors, see NBS Miscellaneous P\&llication 286, Units of Weights and Measures. Price S2.50. SO Catalog No. C13 102116. IV TABLE OF CONTENTS Section Page 1. INTRODUCTION ....................................... 1.1 1. I Guaranteed Ride Home Description . 1. 1 1.2 GRH Prior Experience ................................. 1.1 1. 3 Demonstration Overview . 1. 2 1.4 Evaluation Overview .................................. 1.3 1.5 Organizational Roles .................................. 1.4 2. SITE DESCRIPTION ..................................... 2.1 2.1 The BWI Airport Area ................................. 2.1 2.2 Employment ....................................... 2.1 2.3 Transportation ...................................... 2.1 2.4 Commute Choice .................................... 2.4 3. DEMONSTRATION HISTORY ............................... 3.1 3.1 The BWI Business Partnership, Inc. ........................ 3.1 3.2 The Partnership Strategic Plan ............................ 3.3 3.3 Section 8 Grant ..................................... 3.4 3.4 GRH Program Management .............................. 3.6 3.5 The GRH Advisory Committee ............................ 3.7 3.6 The Guaranteed Ride Home Program ........................ 3.8 3. 7 Agreements with Service Providers ........................ 3 .16 3.8 Marketing ........................................ 3.16 3.9 Administrative Changes ............................... 3.19 4. EVALUATION APPROACH ................................ 4.1 4.1 Background ....................................... .4.1 4.2 Baseline Survey ..................................... 4.2 4. 3 Program Usage and Cost Data . 4. 6 4.4 Follow-up Attitude Survey ............................... 4.6 4.5 Post-Demonstration Survey .............................. 4.6 4.6 Interviews with Member Organizations ....................... 4. 7 V HE 18804 5620 .C3 TABLE OF CONTENTS (Cont.) ._T49 FEB O 9 1995• 1994 Section 5. DEMONSTRATION RES UL TS .... 5.1 5. l GRH Program Participation . 5. I 5.2 GRH Program Use . 5.1 5.3 GRH Program Cost ................................... 5.6 5.3.1 Administrative Costs ............................. 5.6 5.3.2 Reimbursements to Service Providers ................... 5.8 5.4 GRH User Evaluation .................................