Franklin Baseball Stadium Market Feasibility Study SUBMITTED TO Zimmerman Ventures SUBMITTED BY C.H. Johnson Consulting, Incorporated March 20, 2014 DRAFT TABLE OF CONTENTS SECTION I TRANSMITTAL LETTER SECTION II INTRODUCTION 1 SECTION III ECONOMIC AND DEMOGRAPHIC ANALYSIS 6 SECTION IV COMPARATIVE MARKET ANALYSIS & DEMAND PROJECTIONS 20 SECTION V FRONTIER LEAGUE STADIUM AND MINOR LEAGUE CASE STUDIES 42 SECTION VI ECONOMIC AND FISCAL IMPACTS ANALYSIS 69 SECTION VII STADIUM FUNDING OPTIONS 83 APPENDIX I 6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com |
[email protected] SECTION I TRANSMITTAL LETTER 6 East Monroe Street | Fifth Floor | Chicago, Illinois 60603 | Phone: 312.447.2010 | Fax: 312.444.1125 www.chjc.com |
[email protected] March 20, 2014 Mr. Michael Zimmerman President Zimmerman Ventures 4600 Loomis Road, Suite 310 Milwaukee, WI 53220 Re: Feasibility Study for a Proposed Minor League Baseball Stadium Dear Mr. Zimmerman: Johnson Consulting is pleased to submit this DRAFT report to Zimmerman Ventures (“Client”) that analyzes the market and financial feasibility of a proposed minor league baseball stadium in Franklin, WI. This report also quantifies the total economic and fiscal impact the proposed stadium will have on the local community. Johnson Consulting has no responsibility to update this report for events and circumstances occurring after the date of this report. The findings presented herein reflect analyses of primary and secondary sources of information. Johnson Consulting used sources deemed to be reliable, but cannot guarantee their accuracy. Moreover, some of the estimates and analyses presented in this study are based on trends and assumptions, which can result in differences between the projected results and the actual results.