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BIBLIOGRAPHY CHAVEZ, BLESSING CENEL C. APRIL 2011. Promote

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BIBLIOGRAPHY CHAVEZ, BLESSING CENEL C. APRIL 2011. Promote BIBLIOGRAPHY CHAVEZ, BLESSING CENEL C. APRIL 2011. Promote Original Pilipino Music: Baguio City Radio Stations’ Compliance to Executive Order No. 255, Benguet State University, La Trinidad, Benguet. Adviser: Anna Liza Basquial Wakat, MDC. ABSTRACT The study was conducted to determine the compliance of Baguio City radio stations’s compliance to Executive Order No. 255. Specifically, it aimed to Determine the profile of the top program from the top three radio stations in Baguio City; Determine the compliance of the three radio stations to the Executive Order No. 255; Find out the ways on how they implement and monitor their compliance to the Executive Order No. 255; and Identify the challenges that they have encountered during their implementation of the Executive Order No. 255. The researcher used preliminary survey to determine the top three radio stations for the sudty. Interview schedule was also used for the gathering of information from the key informants. A coding sheet was ulaso used for the program monitoring of the tope three radio stations. Descriptive analysis was used to interpret the data gathered. It was found out that Magic 99.9 country does not comply to Executive Order No. 255 while 95.1 Love Radio and 103.9 I!FM complied to Executive Order No. 255. Therefore, it is important for radio stations to use effective implementation and monitoring strategies so that they could comply to Executive Order No. 255. The National Telecommunications Commission (NTC) should also think of ways on how to address the radio stations that could not comply to the said executive order. ii TABLE OF CONTENTS Page Bibliography . i Abstract . i Table of Contents . iii INTRODUCTION . 1 Rationale . 1 Statement of the Problem . 3 Objectives of the Study . 3 Importance of the Study . 4 Scope and Limitations . 4 REVIEW OF LITERATURE . 5 5 Original Pinoy Music . 6 Executive Order No. 255. .. 7 KBP Radio Code . METHODOLOGY . 9 Locale and Time of Study . 9 Respondents of the Study . 9 Data Gathered . 9 Data Collection . 10 Data Analysis . 10 RESULTS AND DISCUSSION . 12 Profile of The Top Three Radio Stations . 12 Compliance of The Top Three Radio Stations to Executive Order No. 255 . 14 Implementation and Monitoring Of Executive Order No. 255 . 19 Challenges Encountered during the Implementation of Executive Order No. 255 . 21 SUMMARY, CONCLUSIONS AND RECOMMENDATION . 23 Summary . 23 Conclusions . 24 Recommendations . 25 LITERATURE CITED . 26 APPENDICES A . 27 B . 28 1 INTRODUCTION Rationale Nowadays, with the existence of Korean Pop Songs and other genres of music, the youth’s attention is diverted from OPM to other genres of music. This was seen especially with radio stations that has musical format programs. This situation was also seen here in Benguet. The listeners preferred to listen and request songs from the Korean Pop genre, pop songs and Rhythm and Blues with the western styles and sung by famous artists from other countries. Moreover, this situation was seen on the weekly countdown charts of most requested songs of the different radio stations and the songs that had the highest rankings in the countdowns were songs that could be Korean Pop Songs and other genres of music from other countries. According to the President Benigno Simeon Aquino III, music could really be inviting and if a person is down and hopeless, the situation could be brought back to life that one can again hope, dream and move forward through music. To promote and uplift the Original Pinoy Music, on August 14, 2010, President Benigno Simeon Aquino III directed the Department of Transportation and Communications (DOTC) and the National Telecommunications Commission (NTC) to fully implement Executive Order No. 255, issued on July 25, 1987 by former President Corazon Aquino, requiring all radio stations to broadcast a minimum of four original Filipino musical compositions every hour. The President Aquino disclosed his order to the NTC that it review compliance with Executive Order No. 255 and see to its strict implementation to officers of the Organisasyon ng Pilipinong Mang-aawit on Agust 14, 2010, Friday afternoon. Promote Original Pilipino Music: Baguio City Radio Stations’ Compliance to Executive Order No. 255. CHAVEZ, BLESSING CENEL C. APRIL 2011 2 The Executive Order No. 255 was requiring all radio stations with musical formats programs to broadcast at least four Original Pilipino Music compositions in every clockhour and for other purposes. Wherein, “Original Pilipino Musical Composition” shall refer to any musical composition created by a Filipino, whether the lyrics be in Filipino, English or any language or dialect. In 1987, the former President Corazon Aquino issued Executive Order No. 255 which requires all radio station with musical formats to play four original Filipino compositions every clockhour. There would be a fine of P100 for each violation and suspension or cancellation of the radio station’s Certificate of Registration for repeated violations. According to the KBP Radio Code 1999 Revised Edition, All Radio Stations shall actively promote the growth and development of Filipino music. Radio stations were encouraged to schedule OPM’s in accordance with existing provision of law and the KBP rules and regulations (4 OPM’s every clockhour). The difference between the KBP Radio Code and the Executive Order No. 255 was that the KBP Radio Code is only implemented to their members while the Executive Order No. 255 was implemented to all radio stations in the Philippines. In Baguio City, there was a total of 11 FM radio stations. Among these stations, IFM 1.3.9, Love Radio 95.1 and Magic 99.9 Country Music were the radio stations that students mostly listen to. It was then important to check if these radio stations complied with the executive order, hence this study. Promote Original Pilipino Music: Baguio City Radio Stations’ Compliance to Executive Order No. 255. CHAVEZ, BLESSING CENEL C. APRIL 2011 3 Statement of the Problem Generally, this study would check if the radio stations complied with Executive Order No. 255. Specifically, this study answered the following questions: 1. What was the profile of the top three radio station in Baguio City? 2. Did these radio stations comply with the Executive Order No. 255? 3. How did the radio stations monitor and implement their compliance to the Executive order No. 255? 4. What were the challenges in their implementation of the Executive Order No. 255? Objectives of the Study This study aimed to determine the compliance of the radio stations in Baguio City. Specifically, this study aimed to: 1. Determine the profile of the top program from the top three radio stations in Baguio City; 2. Determine the compliance of the three radio stations to the Executive Order No. 255; 3. Find out the ways on how they implement and monitor their compliance to the Executive Order No. 255; and 4. Identify the challenges that they have encountered during their implementation of the Executive Order No. 255. Promote Original Pilipino Music: Baguio City Radio Stations’ Compliance to Executive Order No. 255. CHAVEZ, BLESSING CENEL C. APRIL 2011 4 Importance of the Study This study aimed to determine the profile of the top radio programs of the top three radio stations in Baguio City. This study would also serve as an evaluation or report to check if the radio stations really complied with the Executive Order No. 255. Scope and Limitations The study focused on the top three radio programs of the top three radio stations in Baguio City. This study determined their compliance to the Executive Order No. 255, their profile and the challenges that they have encountered in implementing the Executive Order. The study did not include their perceptions towards the Executive Order No. 255. Promote Original Pilipino Music: Baguio City Radio Stations’ Compliance to Executive Order No. 255. CHAVEZ, BLESSING CENEL C. APRIL 2011 5 REVIEW OF LITERATURE Original Pinoy Music Original works by Filipino artists is usually referred to as Original Pilipino Music” or OPM. Many songs and music artists of the Philippines usually use tagalog and English for the lyrics of their songs. Thus, if you listen to any local FM station, it would not surprise to hear OPM songs with English lyrics and titles. OPM now refers to any type of Original Philippine Music created in the Philippines or composed by individuals of Philippine extraction, regardless of location at the time when it was composed. The lyrics in fact, maybe any language although most of these are written either in Tagalog, English or “taglish” (Izra, 2008). In the passage of time as well as development of many diverse and alternative musical styles in the Philippines, however, the term OPM now refers to any type of Original Philippine Music. OPM started to become very popular in the 1970s and the mid 1990s by commercial Filipino Pop Artists like Ryan Cayabyab, Sharon Cuneta, Kuh Ledesma, Zsa Zsa Padilla, Martin Nievera, Gary Valenciano, Basil Valdez, Rey Valera, Regine Velasquez, Ogie Alcasid, Jaya, Lani Misalucha, Lea Salonga, Jano Gibbs and The APO Hiking Society (Izra, 2008). One of the organizations that support Orginal Pilipino Music is the Organisasyon ng Pilipinong Mangaawit or OPM. Included in their missions are advocating policies for the growth of music industry, continuing promotion for the Filipinos' patronage of local singers and original Pilipino musical compositions, cause the Philippine Government to issue policies under a framework that would nourish the growth of the music industry as Promote Original Pilipino Music: Baguio City Radio Stations’ Compliance to Executive Order No. 255. CHAVEZ, BLESSING CENEL C. APRIL 2011 6 a whole, cause all sectors to adhere to policies and support the growth of the music industry (OPM, Undated) Executive Order No. 255 Executive Order No.
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