in association with in association with Miss Himachal Pageant is most popular pageant of .After the successful completion of Miss Himachal for 9 years Divya Himachal and the state’s leading publications in , are holding 10th Season of pageant to select the winners of Miss Himachal 2019 contest. The winners, meeting the Miss criteria, will represent Himachal in the Femina Miss India National pageant.

In previous years many contestants of Miss Himachal got direct entry in National Femina Miss India contest and Purva Rana Miss Himachal 2010 was crowned Kaya Femina Miss Radiant Skin 2011. Purva is crowned as First Runner up in Miss United Continent held in Ecuador America. Miss Himachal 2013 1st runners up Ujala Rajta is chosen as National Model for Su-Kam Invertor’s Brand Ads. Natasha Singh Chauhan Miss Miss Himachal 2019 winners Himachal 2015 got entry in Miss India top 6. in association with ACCOMPLISHMENTS  This is the largest talent hunt in Himachal Pradesh.  First ever representation at the national Femina Miss India contest.  Participation by more than 2000 contestants.  Auditions in more than 15 Tier 1, 2 and 3 towns across Himachal  The biggest auditorium of Himachal packed to capacity. Every year many Miss Himachal contestants get direct entry in National Femina Miss India.  Purva Rana Miss Himachal 2010 is crowned as a Vice Queen in Miss United Continent 2013. Purva, Sheetal, Vaishali, Neha and Ujala and Natasha Singh got many modeling, acting, advertisements and films proposals. Arusha Sharma Miss Himachal 2016 in association with Miss Himachal Pageant Phases: Phase 1 – Call for Entries: To invite participation, a call for entries is planned through advertisements and coverage in the Divya Himachal group publications, as well as in other media. Tie-ups with youth oriented locations, like colleges, campuses, cyber cafes, etc. are being established for further promotional activities. Phase 2 – Auditions: Miss Himachal squads are visiting almost every town in Himachal Pradesh during the months of December, January and February to scout for the right talent. Auditions are being held in each town to identify potential contestants for the Miss Himachal Pageant. Phase 3 – Grooming and Training: A team of professionals scan the entries and invite the selected contestants to undergo a series of Natasha Singh preparatory activities, like ramp performance, make-up and hair, fashion Miss Himachal 2015 enhancements, talent rehearsals, etc. This is envisioned as a residential activity leading up to the finale, creating possibilities for press events like NGO activities, outdoor visits, etc. in association with

Miss Himachal Grooming Session in association with Miss Himachal Pageant Phases: Phase 4 – Finale: A grand event hosted amidst much fanfare and hype to create mass appeal. The endeavor is to conduct an event of the highest standards engaging the audience with entertainment acts and elimination rounds. This will be held at a top class venue, either in Shimla or Dharmshala, and will be extensively covered in the media – radio, TV and print.

Phase 5 – Femina Miss India: The qualifying winners of Miss Himachal Pageant will represent the state in the Femina Miss India contest to be held in a major city of India – an event of national renown especially for its sophistication and glamour. in association with Miss Himachal Grand Finale. in association with PROMOTIONAL ACTIVITIES Print Media Ads

Web www.divyahimachal.com Radio/TV Publicity www.facebook.com/misshimachal in association with

PROMOTIONAL ACTIVITIES WITH TITLE SPONSOR News Paper Coverage in association with MILEAGE TO TITLE SPONSOR Title Sponsors Logo in News Coverage in association with MILEAGE TO TITLE SPONSOR Product displayed on finale stage in association with MILEAGE TO TITLE SPONSOR Title Sponsor Miss Himachal Calendar Launched in association with MILEAGE TO TITLE SPONSOR On Social Media 2019 2018

2017

2016 2015 2014 2013

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2011 2010 in association with Why with us…. No. 1 Media Group of Himachal with largest circulated daily news paper of state.

 Leader in Events segment with nationally acclaimed 5 established event properties for talent scouting & talent promotion.

Only Media Group of State offering its advertisers with innovative marketing concept of Events and enabling them to tap maximum market potential through experimental marketing.

 Year round events calendar with Events on ground in almost every nook and corner of the state.

 Multimedia Promotional campaigns for all events including Print Ads, Cable TV Ads in Entire Himachal through Cable Operators, Permanent Partnership with BIGFM, Outdoor, Web & Social Media. in association with

 Established emotional bonding with masses of State and earned great Brand Value for Events in all segments.

All Events associated with National Brands and backed by Industry's most famous names. These Includes, Miss India Organization of Times of India, Terrance Lewis Dance Company, Lalit Pundit Music Director, Mrs. Globe & Wow Foundation, Mr. India, Mrs. - Pride of Nation.

 Glorious track record of Talent coming from these platforms. Many of them are now making their way in Film, Television and Glamour Industry.

 Most cost effective and innovative way for Brand Promotion and Mass Communication. PROMOTION PLAN:

PCP with colleges & institutions.

Event Jingle one month in every Hoardings & Banners event.

WEBSITE & SOCIAL MEDIA INHOUSE PRINT ADS www.divyahimachal.com 45 Advt. of Events Banner, Forms and one page Quarter Page Daily updates with pics & status. facebook.com/divyahimachaleventsDaily updates with pics & status. DELIVERABLES TO DABUR AMALA

Title Logo, like Dabur Amla Miss Himachal 2019”, in Minimum 45 In-house ads of Divya Himachal. Logo on hundreds of Banners, posters & other publicity material. Cable TV Ad at 20 Places. Logo on backdrop of auditions across state. Stage Logos on Finale as per set design. Name Announcement and other promotions on spot through anchor. Local Telecasts of Auditions. Space for canopy and stall for product display at each audition place. Invitation to local dealers/ distributors /officials for awards, as special guests. Special Passes of Grand Finale. Option of Dinner with Chief Guest for Selected Guests of Sponsors. Endorsement of Brand through anchors & winners. Edited DVD of Finale for Distribution and broadcast. Special News Coverage or Business Articles in Divya Himachal and Divya Himachal Tv. Food & stay arrangements for maximum 4 to 6 person in grand finale.