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CONTRACT CHANGE NOTICE Change Notice Number 18 to Contract Number 071B6600070

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CONTRACT CHANGE NOTICE Change Notice Number 18 to Contract Number 071B6600070 STATE OF MICHIGAN CENTRAL PROCUREMENT SERVICES Department of Technology, Management, and Budget 525 W. ALLEGAN ST., LANSING, MICHIGAN 48913 P.O. BOX 30026 LANSING, MICHIGAN 48909 CONTRACT CHANGE NOTICE Change Notice Number 18 to Contract Number 071B6600070 Program PACE & PARTNERS INC dba/ GUD MARKETING Manager Various DTMB CONTRACTOR 1223 Turner Street , Suite 101 STATE Lansing, MI 48906 Administrator Contract Contract Sarah Walter DTMB Debbie Horak (517) 256-4237 517-267-9800 [email protected] [email protected] CV0036125 CONTRACT SUMMARY MET MARKETING & ADVERTISING SERVICES INITIAL EFFECTIVE DATE INITIAL EXPIRATION DATE INITIAL AVAILABLE OPTIONS EXPIRATION DATE BEFORE April 8, 2016 April 7, 2019 2 - 1 Year April 7, 2021 PAYMENT TERMS DELIVERY TIMEFRAME 2% 10, NET 30 EXCEPT PASS THROUGH COSTS N/A ALTERNATE PAYMENT OPTIONS EXTENDED PURCHASING P-Card PRC ☒ Other ☒ Yes ☐ No MINIMUM DELIVERY REQUIREMENTS N/A DESCRIPTION OF CHANGE NOTICE OPTION LENGTH OF OPTION EXTENSION LENGTH OF EXTENSION REVISED EXP. DATE ☒ N/A ☐ N/A N/A CURRENT VALUE VALUE OF CHANGE NOTICE ESTIMATED AGGREGATE CONTRACT VALUE $15,575,730.57 $2,175,000.00 $17,750,730.57 DESCRIPTION Effective December 15, 2020, please note the following: 1. This Contract is hereby increased by $2,175,000.00: - $1,425,000.00 is hereby allocated to Treasury's Michigan Education Trust (MET) Program. - $750,000.00 is hereby allocated to Treasury's Achieving a Better Life Experience (MiABLE) program. 2. The estimated Project Plan and Budget allocation for EGLE's Statewide Recycling Education Campaign is updated and replaced with the attached, for Year 3 (10/1/20 - 4/7/21) which was added via Change Notice 14. All other terms conditions specifications and pricing remain the same. Per Contractor and Agency agreement and DTMB Central Procurement Services approval and State Administrative approval on December 15, 2020. CHANGE NOTICE NO. 18 TO CONTRACT NO. 071B6600070 Program Managers for Multi-Agency and Statewide Contracts AGENCY NAME PHONE EMAIL TREA Robin Lott (517) 241-3301 [email protected] EGLE Carrie Geyer (517) 284-5182 [email protected] EGLE Emily Freeman (517) 256-9466 [email protected] DIFS Matthew Torok 517-284-8680 [email protected] TREA Raymond (Scott) DeVarone (517) 373-1261 [email protected] LEO Erica Quealy 517-582-2961 [email protected] MDOC LaChelle Fuller (517) 241-6682 [email protected] TREA Stephan Welke 517-335-2521 [email protected] EGLE Estimated Project Plan and Budget Allocation 10-1/20-4/7/21 EGLE STATEWIDE RECYCLING EDUCATION CAMPAIGN: Estimated Blended Staff Resources Estimated Total ESTIMATED BUDGET Hours Hourly Rate PROJECT PLAN TASKS AND SUBTASKS ESTIMATED YEAR 3 Account Management Services $ 75,000.00 Project Plan- development of project plan post kickoff meeting Account Manager 10 125 $ 1,250.00 Director of Client Services Ongoing Campaign Oversight and Coordination of all activities/tasks Account Manager associated with the development and implementation of a statewide Account Coordinator campaign. 310 125 $ 38,750.00 Director of Client Services Progress Meetings- weekly call/meeting with EGLE team and Account Manager review/approval meetings on campaign deliverables as outlined in the Account Coordinator project plan. 100 125 $ 12,500.00 Account Manager Reports- monthly written report to Program Director to provide progress Account Coordinator reports of work completed, updated budget information and effectiveness of marketing campaign. Final report delivered to EGLE of overall campaign effectiveness that includes all metrics agreed upon at the launch meeting. 100 125 $ 12,500.00 Presentations- as needed Leadership Team (Note: Presenters TBD depending on subject matter to be covered) 80 125 $ 10,000.00 Various Services $ 335,000.00 Research $ 62,500.00 Secondary Research- Review existing national promotional materials, Research Manager data/metrics, reports, existing research, etc. 80 125 $ 10,000.00 Primary Research- Development of survey questions for deployment and Research Manager analyze metrics and develop report of results 100 125 $ 12,500.00 Direct Expense: Outside vendor costs that include survey programming, list development, survey deployment, reporting, etc. $ 40,000.00 Public Relations- Statewide media outreach, press conferences (multiple locations), logistics, etc. $ 75,000.00 PR Team 600 125 $ 75,000.00 Development of Campaign Assets- Key specialist work on development of campaign assets that cover all media platforms (paid, owner, earned) for review and approval by EGLE team $ 112,500.00 Creative Team 600 125 $ 75,000.00 Social Media Team 150 125 $ 18,750.00 Digital Team 150 125 $ 18,750.00 Organic Social Engagement and Grassroots- Organic social engagement, monitoring and responses (Twitter, Facebook, Instagram, LinkedIn, etc.) $ 85,000.00 Creative Team 300 125 $ 37,500.00 Social Media Team 300 125 $ 37,500.00 Outside Costs: (direct expenses)- includes video editing, talent agency fess (if applicable), music and other expenses involved in creative development (e.g. mileage, food, lodging) $ 10,000.00 Paid Media $ 750,000.00 Direct Expense: FY 20-21 Paid Media (includes media fee) $ 750,000.00 Total for YEAR 3 (October 2020-April 2021) $ 1,160,000.00 STATE OF MICHIGAN CENTRAL PROCUREMENT SERVICES Department of Technology, Management, and Budget 525 W. ALLEGAN ST., LANSING, MICHIGAN 48913 P.O. BOX 30026 LANSING, MICHIGAN 48909 CONTRACT CHANGE NOTICE Change Notice Number 17 to Contract Number 071B6600070 Program Program PACE & PARTNERS INC dba/ GUD MARKETING Manager Various MULTI CONTRACTOR 1223 Turner Street , Suite 101 STATE Lansing, MI 48906 Administrator Contract Sarah Walter DTMB Debbie Horak 517-267-9800 (517) 256-4237 [email protected] [email protected] CV0036125 CONTRACT SUMMARY MET MARKETING & ADVERTISING SERVICES INITIAL EFFECTIVE DATE INITIAL EXPIRATION DATE INITIAL AVAILABLE OPTIONS EXPIRATION DATE BEFORE April 8, 2016 April 7, 2019 2 - 1 Year April 7, 2021 PAYMENT TERMS DELIVERY TIMEFRAME 2% 10, NET 30 EXCEPT PASS THROUGH COSTS N/A ALTERNATE PAYMENT OPTIONS EXTENDED PURCHASING P-Card PRC ☒ Other ☒ Yes ☐ No MINIMUM DELIVERY REQUIREMENTS N/A DESCRIPTION OF CHANGE NOTICE OPTION LENGTH OF OPTION EXTENSION LENGTH OF EXTENSION REVISED EXP. DATE April 7, 2021 ☐ N/A ☐ N/A CURRENT VALUE VALUE OF CHANGE NOTICE ESTIMATED AGGREGATE CONTRACT VALUE $14,875,730.57 $16,113.39 $14,891,843.96 DESCRIPTION Effective September 21, 2020 this Contract is hereby increased by $16,113.39 for the Department of Insurance and Financial Services (DIFS) for the continuation of the Social Media Campaign, Stabilize Market Grant Program referenced in Change Notice 12 of this Contract. All other terms, conditions, specification, and pricing remain the same, per Contractor and Agency agreement, and DTMB Central Procurement Services approval. CHANGE NOTICE NO. 17 TO CONTRACT NO. 071B6600070 Program Managers for Multi-Agency and Statewide Contracts AGENCY NAME PHONE EMAIL TREA Robin Lott (517) 241-3301 [email protected] EGLE Carrie Geyer (517) 284-5182 [email protected] EGLE Emily Freeman (517) 256-9466 [email protected] DIFS Matthew Torok 517-284-8680 [email protected] TREA Raymond (Scott) DeVarone (517) 373-1261 [email protected] LEO Erica Quealy 517-582-2961 [email protected] MDOC LaChelle Fuller (517) 241-6682 [email protected] TREA Stephan Welke 517-335-2521 [email protected] STATE OF MICHIGAN CENTRAL PROCUREMENT SERVICES Department of Technology, Management, and Budget 525 W. ALLEGAN ST., LANSING, MICHIGAN 48913 P.O. BOX 30026 LANSING, MICHIGAN 48909 CONTRACT CHANGE NOTICE Change Notice Number 16 to Contract Number 071B6600070 Program PACE & PARTNERS INC dba/ GUD MARKETING Manager Various MULTI CONTRACTOR 1223 Turner Street , Suite 101 STATE Lansing, MI 48906 Administrator Contract Contract Mary Ostrowski DTMB Debbie Horak (517) 249-0438 517-267-9800 [email protected] [email protected] CV0036125 CONTRACT SUMMARY MET MARKETING & ADVERTISING SERVICES INITIAL EFFECTIVE DATE INITIAL EXPIRATION DATE INITIAL AVAILABLE OPTIONS EXPIRATION DATE BEFORE April 8, 2016 April 7, 2019 2 - 1 Year April 7, 2021 PAYMENT TERMS DELIVERY TIMEFRAME 2% 10, NET 30 EXCEPT PASS THROUGH COSTS N/A ALTERNATE PAYMENT OPTIONS EXTENDED PURCHASING P-Card PRC ☒ Other ☒ Yes ☐ No MINIMUM DELIVERY REQUIREMENTS N/A DESCRIPTION OF CHANGE NOTICE OPTION LENGTH OF OPTION EXTENSION LENGTH OF EXTENSION REVISED EXP. DATE ☐ ☐ April 7, 2021 CURRENT VALUE VALUE OF CHANGE NOTICE ESTIMATED AGGREGATE CONTRACT VALUE $14,875,730.57 $700,000.00 $15,575,730.57 DESCRIPTION Effective April 22, 2020, this Contract is increased by $700,000 for Treasury's Michigan Education Trust (MET) Program. All other terms, conditions, specifications, and pricing remain the same. Per Contractor and Agency Agreement, DTMB Central Procurement Services approval, and State Administrative Board approval on April 21, 2020. CHANGE NOTICE NO. 16 TO CONTRACT NO. 071B6600070 Program Managers for Multi-Agency and Statewide Contracts AGENCY NAME PHONE EMAIL TREA Robin Lott (517) 241-3301 [email protected] EGLE Carrie Geyer (517) 284-5182 [email protected] EGLE Emily Freeman (517) 256-9466 [email protected] DIFS Matthew Torok 517-284-8680 [email protected] TREA Chad Somerville (517) 373-1620 [email protected] TREA Raymond (Scott) DeVarone (517) 373-1261 [email protected] LEO Erica Quealy 517-582-2961 [email protected] MDOC LaChelle Fuller (517) 241-6682 [email protected] TREA Stephan Welke 517-335-2521 [email protected] STATE
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