SYNCHRONICITY and VISUAL MUSIC a Senior Thesis Presented to the Faculty of the Department of Music Business, Entrepreneurship An
SYNCHRONICITY AND VISUAL MUSIC A Senior Thesis Presented to The Faculty of the Department of Music Business, Entrepreneurship and Technology The University of the Arts In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE By Zarek Rubin May 9, 2019 Rubin 1 Music and visuals have an integral relationship that cannot be broken. The relationship is evident when album artwork, album packaging, and music videos still exist. For most individuals, music videos and album artwork fulfill the listener’s imagination, concept, and perception of a finished music product. For other individuals, the visuals may distract or ruin the imagination of the listener. Listening to music on an album is like reading a novel. The audience builds their own imagination from the work, but any visuals such as the novel cover to media adaptations can ruin the preexisted vision the audience possesses. Despite the audience’s imagination, music can be visualized in different forms of visual media and it can fulfill the listener’s imagination in a different context. Listeners get introduced to new music in film, television, advertisement, film trailers, and video games. Content creators on YouTube introduce a song or playlist with visuals they edit themselves. The content creators credit the music artist in the description of the video and music fans listen to the music through the links provided. The YouTube channel, “ChilledCow”, synchronizes Lo-Fi hip hop music to a gif of a girl studying from the 2012 anime film, Wolf Children. These videos are a new form of radio on the internet.
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