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Investor Presentation ® Investor Presentation February 2015 Safe Harbor This presentation may contain "forward-looking statements" including, but are not limited to, references to future capital expenditures, business and technology strategies and measures to implement strategies, competitive strengths, goals, expansion and growth of business, operations and technology, plans and references to the future success of the Company and expectations regarding the Company's future operating results. These forward-looking statements are based on certain assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors it believes are appropriate in the circumstances. However, whether actual results and developments will conform with the expectations and predictions of the Company is subject to a number of risks and uncertainties, including, but not limited to, the signing of theater system agreements; conditions, changes and developments in the commercial exhibition industry; the performance of IMAX DMR films; the potential impact of increased competition in the markets within which the Company operates; competitive actions by other companies; the failure to respond to change and advancements in digital technology; risks associated with investments and operations in foreign jurisdictions and any future international expansion, including those related to economic, political and regulatory policies of local governments and laws and policies of the United States and Canada; risks related to the Company’s growth and operations in China; the Company’s largest customer accounting for a significant portion of the Company’s revenue and backlog; risks related to new business initiatives; conditions in the in-home and out-of-home entertainment industries; the opportunities (or lack thereof) that may be presented to and pursued by the Company; risks related to the Company’s inability to protect the Company’s intellectual property; risks related to the Company’s implementation of a new enterprise resource planning system; general economic, market or business conditions; the failure to convert theater system backlog into revenue; changes in laws or regulations; risks related to the Company’s dependence on a sole supplier for its analog film; risks related to cyber-security; and other factors, many of which are beyond the control of the Company. Consequently, all of the forward-looking statements made in this quarterly report are qualified by these cautionary statements, and actual results or anticipated developments by the Company may not be realized, and even if substantially realized, may not have the expected consequences to, or effects on, the Company. The Company undertakes no obligation to update publicly or otherwise revise any forward-looking information, whether as a result of new information, future events or otherwise. These and other risk factors are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2014, and in the subsequent reports filed by the Company with the Securities and Exchange Commission. 2 Key Innovations Have Transformed IMAX into a Differentiated End-to-End Business IMAX Today Leading global technology company, specializing in the creation and delivery of awe-inspiring entertainment experiences. Unique end-to-end premier entertainment platform: from production, to post-production, to presentation. Relationships with leading studios, filmmakers and exhibitors globally. Worldwide brand recognition. Significant runway for theatre network growth, particularly internationally. Company poised for continued margin expansion and free cash flow generation. 2002 2003 2005-2007 2008 2015 Proprietary JV IMAX Digital MPX Today DMR Process System Model Projection 3 IMAX Differentiation …..The Only End-to-End Solution on the Market Today • IMAX DMR – IMAX uses proprietary algorithms to enhance and treat the film to The IMAX make the images appear brighter and more detailed than before. Our Experience competitors simply take their standard film and stretch it across a larger screen, actually reducing image clarity. • IMAX Hardware and Geometry – Massive screens combined with state-of-the-art sound, acoustics, IMAX Marketing & and proprietary theatre geometry, make the viewer feel immersed in Foot Traffic the film • IMAX Cameras – In some instances directors will use IMAX cameras to shoot scenes for upcoming block busters. Something only IMAX does. IMAX Quality Control • IMAX Quality Control – Not only do we provide exhibitors with the best equipment, we also monitor everything from the bulb brightness in the projectors, to the volume set in the theatre, in real-time, to ensure our customers are IMAX Hardware getting the true IMAX experience and Geometry • IMAX Marketing & Foot Traffic – IMAX generates incremental foot traffic for exhibitors, in addition to marketing hype for studios branding their films with IMAX IMAX DMR IMAX Cameras 4 IMAX Has A Proven Track Record Of Market Expansion 900 809 800 701 700 598 600 451 497 500 382 316 373 400 257 288 Commercial Multiplex 300 171 Joint Revenue Sharing 210 117 Sales-Type Lease 200 52 358 319 282 240 100 202 158 171 0 2008 2009 2010 2011 2012 2013 2014 (1) Theatre installation schedule above excludes the installation of digital system upgrades and of institutional theatre systems (e.g. museums and science centers) and is net of theatre closings. 5 Significant Opportunity For IMAX To Further Expand The Network… Especially Internationally 1700 485 1215 400 415 225 175 Identified Zones Note: Figures as of Dec. 31, 2014. (1) Includes commercial multiplex theatres only. (2) Excludes 27 upgrades from film-based theater systems to digital theater systems in existing IMAX theater locations 6 IMAX is Partnered with Leading Exhibitors Around the Globe EMEA Americas • UK – Odeon & Cineworld • USA – AMC & Regal • France – Pathé • Canada - Cineplex • Spain – Cinesa • Mexico – Cinepolis • Italy – UCI • Guatemala - Concepcion • Portugal - Zon Lusomundo • Germany – Cinemaxx • Netherlands – Pathé Asia Large portion • Turkey – Mars AFM • China – Wanda • Austria – Cineplexx of signings • Croatia – CineStar • Korea - CGV • Poland - Cinema City • Hong Kong - UA from existing • Czech Republic - Cinema city • Taiwan - Vieshow • Romania - Cinema City • Thailand - Major customers • Israel - IT International • Philippines - SM • Russia - Cinema Park • Kazakhstan - Kino Park • Indonesia - Cinema XXI • Egypt - City Stars Cinemas • India - PVR & Big Cinemas • Dubai - Grand Cinemas • Singapore – Shaw • Kuwait – Cinescape • Qatar – BTC • Morocco - MM 7 IMAX Digital and DMR® Programming has Increased the Breadth and Flexibility of the Film Slate # Films 0 5 10 15 20 25 30 35 40 2014 33 7 2013 29 9 2012 30 5 2011 23 3 2010 15 1 2009 13 2008 9 2007 8 2006 7 2005 5 8 Exciting 2015 film portfolio announced to date…and more to come 1. Taken 3: The IMAX Experience (20th Century Fox, January 2015, select international markets); 2. American Sniper: The IMAX Experience (Warner Bros. Pictures, January 2015); 3. Game of Thrones: The IMAX Experience (Season 4, Episodes 9 and 10)(Warner Bros. Pictures, January 2015); 4. Kingsman: The Secret Service: The IMAX Experience (20th Century Fox, January 2015, international only); 5. Seventh Son: An IMAX 3D Experience (Universal Studios, January 2015, wide release); 6. Jupiter Ascending: An IMAX 3D Experience (Warner Bros. Pictures, February 2015); 7. Fifty Shades of Grey: The IMAX Experience (Universal Studios, February 2015, Domestic only); 8. Wolf Totem: The IMAX Experience (China Film Group, February 2015, China only); 9. Dragon Blade: An IMAX 3D Experience (Shanghai Film Group, February 2015, China only); 10. Focus: The IMAX Experience (Warner Bros. Pictures, February 2015); 11. Chappie: The IMAX Experience (Sony Pictures Entertainment, March 2015); 12. Cinderella: The IMAX Experience (Walt Disney Studios, March 2015); 13. The Divergent Series: Insurgent: An IMAX 3D Experience (Summit Entertainment, March 2015); 14. Furious 7: The IMAX Experience (Universal Studios, April 2015); 15. Dragon Ball Z: Revival of ‘F’: An IMAX 3D Experience (Toei Animation, April 2015, Japan only); 16. The Avengers: Age of Ultron: An IMAX 3D Experience (Walt Disney Studios, May 2015); 17. Tomorrowland: The IMAX Experience (Walt Disney Studios, May 2015); 18. Jurassic World: An IMAX 3D Experience (Universal Studios, June 2015); 19. Terminator Genisys: The IMAX Experience (Paramount Pictures, July 2015); 20. Mission: Impossible 5: The IMAX Experience (Paramount Pictures, July 2015); 21. Crouching Tiger, Hidden Dragon: The Green Legend: The IMAX Experience (China Film Group, August 2015); 22. Everest: An IMAX 3D Experience (Universal Studios, September 2015); 23. The Walk: The IMAX Experience (Sony Pictures Entertainment, October 2015); 24. Crimson Peak: The IMAX Experience (Universal Studios, October 2015); 25. The Hunger Games: Mockingjay Part 2: An IMAX 3D Experience (Lionsgate, November 2015); and 26. Star Wars: The Force Awakens: An IMAX 3D Experience (Walt Disney Studios, December 2015). 9 International Markets Becoming a More Significant Part of Global Box Office Industry Gross Box Office IMAX Gross Box Office WorldwideGBO ($ in bn) Percentage of IMAX IMAX GBO Percentage of International Domestic 10 ® Appendix 11 Significant Opportunity For IMAX To Further Expand The Network… Especially Internationally Current Est. IMAX® Theatres % Penetrated Network + Network + IMAX Zones Network (1) Backlog (2) Network (1) Backlog (2) Backlog (2) Domestic Total 485 365 39 404 75% 83% International: Greater China 400 215 215 430 54% 108% EMEA 415 130 54 184 31% 44% Rest of Asia 225 68 36 104 30% 46% Latin America 175 31 26 57 18% 33% International Total 1,215 444 331 775 37% 64% Worldwide Total 1,700 809 370 1,179 48% 69% (1) Includes commercial multiplex theatres only. (2) Excludes 27 upgrades from film-based theater systems to digital theater systems in existing IMAX theater locations Note: Figures as of Dec. 31, 2014. 12 .
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