Rosedale Route 14 is a radial route that serves downtown Little Rock and neighborhoods west of the city, terminating at Walmart and Shackleford Crossings. 14 Major destinations along Route 14 include University Shopping Center, the UA – Little Rock and Village Shopping Center.

SERVICE PATTERNS: All Route 14 trips operate with the same alignment from the River Cities Center to Shackleford Crossings, traveling via Charles Bussey, Roosevelt Road, Asher Avenue, Colonel Glenn Road and 36th Street. Service deviates to directly serve the Route 14 Rosedale Cottages and Shackleford Crossings. There are opportunities to transfer to Route 9 at John Barrow Road and Colonel Glenn Road, and Route 11 along Charles Bussey. Inbound service is interlined with Route 3 at the River Cities Travel Center, while outbound is interlined at Walmart at Shackelford Crossings. LITTLE ROCK Federal SCHEDULE: Service operates on weekdays, Saturdays and Sundays. 630 Courthouse 4th St. 1 6th St. 630

. t River Cities ay Span of Service Typical (minutes) One-Way Trips S Travel Center

.

d Rd

Broadw

Weekdays 5:18 a.m.- 8:52 p.m. 50 Ave. umberland

ty C si W.17th St Shacklefor . 16 Shackleford Early AM Before 6:15 a.m. 35 3 Univer Crossings Charle Southside W. 21st St. s Bussey Ave.

. . 2 Post Oce

Walmart e University of Dr 6

lf Arkansas r St AM Peak 6:15-8:15 a.m. 35 7 Romine ing 11 e Elementary Little Rock 67 70 W. Roosevelt Rd. Wo

3, 9 L. K Cottages School 3 Cheste . her Ave. M. Midday 8:15 a.m.-3:15 p.m. 35 24 As Pulaski County r St W. 36th St. University Sheri’s 30 Shopping Department Barton . Schille 430 Shac Center Coliseum PM Peak 3:15-6:15 p.m. 35 10 n Rd. klefor ow Rd Glen 4 Col. 22

d Rd. n Barr 440 Ave. Village

Joh Evening/Night 6:15 p.m. and Later 45 6 ty Shopping si 5 Center Saturdays 5:18 a.m.-7:09 p.m. 35 45 Univer LEGEND

Sundays 9:12 a.m.-4 p.m. 45 20 NORTH Route Transfer Point 1 Numbered Timepoint 1,2,3 Connecting Routes RIDERSHIP: Ridership is consistently strong throughout the day. Transit Center Hospital Point of Interest ©2017 Rock Region METRO Percentages of Weekday Passengers Per Hour:

9.10 8.75 8.06 8.31 7.16 7.16 7.35 7.12 6.73 6.38 6.90 6.63 STRENGTHS, WEAKNESSES AND OPPORTUNITIES 3.60 2.86 2.97 0.89 STRENGTHS: • Service is relatively direct with few unnecessary deviations. a a a -7p -8p -9p p-1p -2p -3p -4p -5p -6p • Route has strong anchors and a mix of destinations that generate steady ridership. 5a-6 6a-7 7a-8a 8a-9 9a-10a 1p 2p 3p 4p 5p 6p 7p 8p 10a-11a 11a-12p 12 Represents weekday ridership from Nov. 1, 2017 to April 30, 2018. WEAKNESSES: PERFORMANCE: Route 14 is among METRO’s highest performing routes: • Frequent stop placement in some segments impacts impact travel time and on-time performance. Long travel times, in turn, impact the ability to operate the service on a clock-faced schedule. Weekday Saturday Sunday OPPORTUNITIES: Value Rank Value Rank Value Rank • Consolidate some stops near University Avenue. Ridership 775 2 513 2 224 1 • Use reduced travel time to create clockface service frequency. Riders per Revenue Hour 18.7 5 23.5 1 15.8 2 Rider per Trip 15.5 1 11.4 2 11.2 1

Weekday rank is of 25 routes; Saturday, of 21 routes; and Sunday, of 13 routes. Ridership from Nov. 1, 2017 to April 30, 2018 is represented.

SERVICE DESIGN: Value Comment Directness (end-to-end vs. most direct route) 1.2 Ranked 16th – L-shape at terminus Average Speed (mph) 12.8 Ranked 18th – Due to deviations Stop Spacing (stops per mile) 6.9 Ranked 22nd – Frequent stops slow service

Schedule Convenience (best headway) 30 Typically 35 minutes

Schedule Regularity Very Regular Excellent