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Need of Sustainopreneurship – a Case Study on Video World Wide Journal of Multidisciplinary Research and Development (Mar-2021) WWJMRD 2021; 7(3): 13-20 www.wwjmrd.com International Journal Peer Reviewed Journal Need of Sustainopreneurship – A Case Study on Video Refereed Journal Indexed Journal Communication Services Apps Serves in India Impact Factor SJIF 2017: 5.182 2018: 5.51, (ISI) 2020- 2021: 1.361 N. R. Mohan Prakash, Prathusha. M E-ISSN: 2454-6615 Abstract N. R. Mohan Prakash Sustainopreneurship, in other words, is a 'business with a cause' – here, the universal issues are Associate Professor, curved into commercial openings by the setting out of sustainability inventions. Video Department of Marketing, GITAM Institute of Communication services became an important mode of communication during the pandemic scenario Management, GITAM across the world. Though video communication services have been using by various institutions and (Deemed to be University), businesses for the last two decades for their various needs, the real importance has been recognized Visakhapatnam, Andhra from the day of the lockdown observed, i.e., from March 2020, particularly in India. The Zoom Pradesh, India. online meeting services have been so populated these days because of the concept of electronic- entrepreneurship and inventions for sustainability, particularly in the present pandemic situation. It is Prathusha. M prevailing to note such services during the lockdown time support organizations in connecting their Assistant Professor, Aditya stakeholders under risk-free environment. The authors of the article have attempted to know the Global Business School & Sustainopreneurship is an idea that has arisen from the former concepts of social-entrepreneurship Research Scholar, Department and electronic-copreneurship thru sustainability entrepreneurship. The derived outcome of the study of Marketing, GITAM states that the Sustainopreneurship concept in connection to video communication services apps Institute of Management, means to use innovative commercial organizing (entrepreneurial establishment) to resolve issues in GITAM (Deemed to be University), Visakhapatnam, connection to sustainability to make communal and environmental sustainability by a planned Andhra Pradesh, India. objective and purpose, simultaneously about the boundaries set in order maintain social distancing by 'stay at home and safe at home' and support for the functioning of the operational systems process of an organization, especially during the pandemic situation. It is a descriptive research study, considering need recognition, right time entry in the market, strategies to reach the target group, sustainability, capacity building, and the creative process of business development of the top video communication services apps (VCSAs) India. Keywords: Sustainopreneurship, Video Communication Services, Innovation for Sustainability. Introduction There has been a trend with 43xyz, with things, places and folders, and now the blog.43tools [1] introduces 43tools. There is immense creativity out there, particularly in information and communication technologies - and approaches - that holds a strong potential to do things differently than we have done before, ultimately creating sustainable entrepreneurship across the globe. Entrepreneurship as a concept to describe various business enterprises' nature was experienced as insufficient until 2003 when the concept of "sustainopreneurship" was found by chance. Sustainopreneurship is a combination between private enterprise and sustainability. Business ventures with sustainability-driven approaches add to the civilizing ecological excellence and communal well-being in mutually supportive ways. Nowadays, starting an enterprise may be easy but how long it will sustain is a big question mark. To achieve 'sustainopreneurship,' a business should run innovatively; proactively capture the Correspondence: changing needs of customers and potential customers. N. R. Mohan Prakash Since Sustainopreneurship shift in societies living situations, job practices, technology Associate Professor, expansion, and the use of resources is required to make sure a capacity to bear with greater Department of Marketing, responsibility regarding ecological, economic, and social dimensions, we can debate that GITAM Institute of Management, GITAM entrepreneurial action can only be labeled sustainable, and therefore satisfy sustainable (Deemed to be University), development, if there is an equal blending of the People, Planet, Profit (3Ps) -which called Visakhapatnam, Andhra 'triple bottom line'- within the enterprise initiative. Entrepreneurs are considered to be Pradesh, India. ~ 13 ~ World Wide Journal of Multidisciplinary Research and Development significant in the move to a 'global village.' The growth of has gone into the mainstream. A brief review of literature entrepreneurial skills is being encouraged in all economy based on business and sustainability has been presented divisions to proceeds with the benefits of the creativity, Hockerts (2003)[2], in his research, reviewed the procedure innovation, and employment-generating attributes of theoretical extension and growth moves through a entrepreneurs offer to society. merger of environmental and social "partnership" towards The idea of sustainopreneurship is that things have changed "sustainability entrepreneurship," where Gerlach (2003b)[3] to conceptualize its efficacy in India's real market after the uses the specific term "sustainopreneurship" initially in an 1991 industrial policy. On one side of it, the big corporate official academic publication. The meaning of jump to note the environmental problems and the mark of sustainability intrapreneurship has been discovered. It growing social disparities are triggering problems in the points out that the findings she does related to eco- business environment and worldwide society. And on the preneurship indicate a social cause amid the business other hand, Indian customers are becoming more anxious concept in analogy when talking about social about these challenges to a sustainable world. The entrepreneurship. worldwide economy undergoes maturity and changes from O'Neill et al. (2009)[4] opinioned that sustainable "growth at all cost" to a "balanced growth." For facing entrepreneurship's framework covers value creation and domestic and global alterations, a novel way of the business cultural considerations. According to Schaltegger, S., and group was innate, and it is identified as Wagner, M. (2011)[5], Sustainopreneurship is in spirit the Sustainopreneurship, a mixture of the words: 'sustainability understanding of sustainability inventions meant at the and entrepreneurship.' It is a novel way to perform business mass market and offering an advantage to the major part of operations even in India; it is about resolving social and community and stakeholders the final sources of ecological sustainability problems. An international entrepreneurial opportunities for sustainability innovation. problem becomes business chances by the completion of In contrast, Dean, T.J. and McMullen, J.S (2007)[6] sustainability innovation. At this stage, the entrepreneurs opinioned that discovery and exploitation are at the core of have the chance to show a novel way of doing business. sustainable entrepreneurship. Cohen, B. and Winn, M., In the present context of pandemic situations, maintaining a (2007) have stated that the underlying root cause for balance between economy, environment, and society has entrepreneurial activities aimed at recognizing social become a challenge to nations like India. And here is objectives and environmental improvements, leading to where the entrepreneurs assume the role of visionary and Sustainopreneurship, is because of the specific market solution provider availing video communication app failures.[7] services to connect with its stakeholders for delivering Elkington (1998)[8] introduced the 'triple-bottom-line' better services. It has proven that entrepreneurs have the concept, referring to the often-repeated sustainability power to solve crises and create a new business model. division into environmental, economic/financial, and social The VCSAs has been striving to fulfill the concept of bottom line. And who took a more all-inclusive method to Sustainopreneurship– 'a key for winning the modernism and entrepreneurship paradigm (with a Sustainopreneurship is to make sure that the new move in the view from reactive to proactive), aligning a manufacture of products and offerings provides value to vocabulary from the research community that followed the their possible customers. And these customers are looking 1990'sconceptual trajectories of "eco-preneurship" and for dependable products, and the most significant "social entrepreneurship. Ashoka(2007)[9] has initiated thing, they are eager to pay for them. The opportunity is Changemakers(2007) who utilizes a virtual platform for there in the Indian market is video communication service. "collaborative competitions" to shape groups of practice The way to enter a novel era of getting market solutions around socially pressing issues and the possibility of through innovative organizing is in front of all the knowledge transfer and opensource social innovation entrepreneurs. In the presence of new challenges, franchising where social entrepreneurs get the possibility to innovation puts anyone in a winning place in general and showcase their solutions and ventures. Anders effective virtual communication in particular. Abrahamsson (2000-01)[10],
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