World Wide Journal of Multidisciplinary Research and Development (Mar-2021)

WWJMRD 2021; 7(3): 13-20 www.wwjmrd.com International Journal Peer Reviewed Journal Need of Sustainopreneurship – A Case Study on Video Refereed Journal Indexed Journal Communication Services Apps Serves in India Impact Factor SJIF 2017: 5.182 2018: 5.51, (ISI) 2020- 2021: 1.361 N. R. Mohan Prakash, Prathusha. M E-ISSN: 2454-6615 Abstract N. R. Mohan Prakash Sustainopreneurship, in other words, is a 'business with a cause' – here, the universal issues are Associate Professor, curved into commercial openings by the setting out of sustainability inventions. Video Department of Marketing, GITAM Institute of Communication services became an important mode of communication during the pandemic scenario Management, GITAM across the world. Though video communication services have been using by various institutions and (Deemed to be University), businesses for the last two decades for their various needs, the real importance has been recognized Visakhapatnam, Andhra from the day of the lockdown observed, i.e., from March 2020, particularly in India. The Zoom Pradesh, India. online meeting services have been so populated these days because of the concept of electronic- entrepreneurship and inventions for sustainability, particularly in the present pandemic situation. It is Prathusha. M prevailing to note such services during the lockdown time support organizations in connecting their Assistant Professor, Aditya stakeholders under risk-free environment. The authors of the article have attempted to know the Global Business School & Sustainopreneurship is an idea that has arisen from the former concepts of social-entrepreneurship Research Scholar, Department and electronic-copreneurship thru sustainability entrepreneurship. The derived outcome of the study of Marketing, GITAM states that the Sustainopreneurship concept in connection to video communication services apps Institute of Management, means to use innovative commercial organizing (entrepreneurial establishment) to resolve issues in GITAM (Deemed to be University), Visakhapatnam, connection to sustainability to make communal and environmental sustainability by a planned Andhra Pradesh, India. objective and purpose, simultaneously about the boundaries set in order maintain social distancing by 'stay at home and safe at home' and support for the functioning of the operational systems process of an organization, especially during the pandemic situation. It is a descriptive research study, considering need recognition, right time entry in the market, strategies to reach the target group, sustainability, capacity building, and the creative process of business development of the top video communication services apps (VCSAs) India.

Keywords: Sustainopreneurship, Video Communication Services, Innovation for Sustainability.

Introduction

There has been a trend with 43xyz, with things, places and folders, and now the .43tools [1] introduces 43tools. There is immense creativity out there, particularly in information and communication technologies - and approaches - that holds a strong potential to do things differently than we have done before, ultimately creating sustainable entrepreneurship across the globe. Entrepreneurship as a concept to describe various business enterprises' nature was

experienced as insufficient until 2003 when the concept of "sustainopreneurship" was found by chance. Sustainopreneurship is a combination between private enterprise and sustainability. Business ventures with sustainability-driven approaches add to the civilizing ecological excellence and communal well-being in mutually supportive ways. Nowadays, starting an enterprise may be easy but how long it will sustain is a big question mark. To

achieve 'sustainopreneurship,' a business should run innovatively; proactively capture the Correspondence: changing needs of customers and potential customers. N. R. Mohan Prakash Since Sustainopreneurship shift in societies living situations, job practices, technology Associate Professor, expansion, and the use of resources is required to make sure a capacity to bear with greater Department of Marketing, responsibility regarding ecological, economic, and social dimensions, we can debate that GITAM Institute of Management, GITAM entrepreneurial action can only be labeled sustainable, and therefore satisfy sustainable (Deemed to be University), development, if there is an equal blending of the People, Planet, Profit (3Ps) -which called Visakhapatnam, Andhra 'triple bottom line'- within the enterprise initiative. Entrepreneurs are considered to be Pradesh, India. ~ 13 ~ World Wide Journal of Multidisciplinary Research and Development

significant in the move to a 'global village.' The growth of has gone into the mainstream. A brief review of literature entrepreneurial skills is being encouraged in all economy based on business and sustainability has been presented divisions to proceeds with the benefits of the creativity, Hockerts (2003)[2], in his research, reviewed the procedure innovation, and employment-generating attributes of theoretical extension and growth moves through a entrepreneurs offer to society. merger of environmental and social "partnership" towards The idea of sustainopreneurship is that things have changed "sustainability entrepreneurship," where Gerlach (2003b)[3] to conceptualize its efficacy in India's real market after the uses the specific term "sustainopreneurship" initially in an 1991 industrial policy. On one side of it, the big corporate official academic publication. The meaning of jump to note the environmental problems and the mark of sustainability intrapreneurship has been discovered. It growing social disparities are triggering problems in the points out that the findings she does related to eco- business environment and worldwide society. And on the preneurship indicate a social cause amid the business other hand, Indian customers are becoming more anxious concept in analogy when talking about social about these challenges to a sustainable world. The entrepreneurship. worldwide economy undergoes maturity and changes from O'Neill et al. (2009)[4] opinioned that sustainable "growth at all cost" to a "balanced growth." For facing entrepreneurship's framework covers value creation and domestic and global alterations, a novel way of the business cultural considerations. According to Schaltegger, S., and group was innate, and it is identified as Wagner, M. (2011)[5], Sustainopreneurship is in spirit the Sustainopreneurship, a mixture of the words: 'sustainability understanding of sustainability inventions meant at the and entrepreneurship.' It is a novel way to perform business mass market and offering an advantage to the major part of operations even in India; it is about resolving social and community and stakeholders the final sources of ecological sustainability problems. An international entrepreneurial opportunities for sustainability innovation. problem becomes business chances by the completion of In contrast, Dean, T.J. and McMullen, J.S (2007)[6] sustainability innovation. At this stage, the entrepreneurs opinioned that discovery and exploitation are at the core of have the chance to show a novel way of doing business. sustainable entrepreneurship. Cohen, B. and Winn, M., In the present context of pandemic situations, maintaining a (2007) have stated that the underlying root cause for balance between economy, environment, and society has entrepreneurial activities aimed at recognizing social become a challenge to nations like India. And here is objectives and environmental improvements, leading to where the entrepreneurs assume the role of visionary and Sustainopreneurship, is because of the specific market solution provider availing video communication app failures.[7] services to connect with its stakeholders for delivering Elkington (1998)[8] introduced the 'triple-bottom-line' better services. It has proven that entrepreneurs have the concept, referring to the often-repeated sustainability power to solve crises and create a new business model. division into environmental, economic/financial, and social The VCSAs has been striving to fulfill the concept of bottom line. And who took a more all-inclusive method to Sustainopreneurship– 'a key for winning the modernism and entrepreneurship paradigm (with a Sustainopreneurship is to make sure that the new move in the view from reactive to proactive), aligning a manufacture of products and offerings provides value to vocabulary from the research community that followed the their possible customers. And these customers are looking 1990'sconceptual trajectories of "eco-preneurship" and for dependable products, and the most significant "social entrepreneurship. Ashoka(2007)[9] has initiated thing, they are eager to pay for them. The opportunity is Changemakers(2007) who utilizes a virtual platform for there in the Indian market is video communication service. "collaborative competitions" to shape groups of practice The way to enter a novel era of getting market solutions around socially pressing issues and the possibility of through innovative organizing is in front of all the knowledge transfer and opensource social innovation entrepreneurs. In the presence of new challenges, franchising where social entrepreneurs get the possibility to innovation puts anyone in a winning place in general and showcase their solutions and ventures. Anders effective virtual communication in particular. Abrahamsson (2000-01)[10], in his research work "Sustainopreneurship -Business with a Cause The objective of the study Conceptualizing Entrepreneurship for Sustainability, stated The paper's primary objective is to comprehend the need that satellite communication to transfer the research survey for Sustainopreneurship in India, particularly through video results with handheld computers and laptops, communication, to overcome physical interaction simultaneously the project showed the power of restrictions. Also, to understand how the VCSAs help us information and communication technology and impact the solve environmental issues, innovative ways of doing solar energy could have, particularly to the rural emerging business, enterprise sustainability, business, scholarly economies and as a means that could bring you out of communications, etc., during this pandemic situation. poverty and provide energy resources to micro- entrepreneurs, schools, and clinics across the world. The methodology of the study It is a descriptive and analytical research study based on Overview of VCSAs secondary data sources. The authors have been intensively What is Web and Video Communication Service? involved in tapping the right and pertinent data and To the answer, we should the device used for the purpose. information from presently available published sources to It is '/videotelephone.' The videotelephone their best knowledge and belief. has the know-how for the response and broadcast of both the audio and video signals by users in various places, for Review of Literature the message between persons real-time a personal account The "Our Common Future" meaning of sustainable growth that offline even though he could still chatting and voice

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call. Hence, a videophony is a telephone with a video the president of American Telephone & Telegraph in display, able to concurrently video and audio to New York via a two-way audio connection and one-way communicate between people in real-time. Video video connection. The standard term for image viewing by telephone, i.e., communication implies using this technology for persons 1935 or companies rather than for persons with no need to "video," was introduced. Through the Picture-Phone prototype, the American connect on a common objective.[11] 1956 Telephone & Telegraph made the first-ever video call. Web and Video communication services is a computer Bell Labs of American Telephone & Telegraph debuts application software aims to connect online one or more Model I Picturephone at the World's Fair in New York 1964 individual from different locations. This conferencing City and makes a first transcontinental video call system allows video and audio chatting for better between two venues. communication, which is done by a good internet 1967 Primary known use of "video conferencing." connection. An individual can effortlessly share his add-ons AT&T introduced the Picturephone Model II for home 1970 to any conference with a fantastic live chat option during and office usage. the video conference. The finest part of the video The NVP (Network Video Protocol) was born as a communicating software application connects with any 1976 technology for everyday users, not just for NASA and other electronic device and media like a cell phone web the military. browser, desktop app, desktop browser, and mobile app. 1981 The PVP (Packet Video Protocol) was born The competitor of AT&T- CompressionLabslaunches The rise of web and video communicating solutions has led 1982 CLI T1 as the first commercial group video conferencing to massive cost-cutting on regular cellular calls, traveling, system. etc., improving the companies' productivity and time 1984 The Picture Tel Corporation is formed management. Video collaboration software integrates Sir Tim Berners-Lee creates the WWW (World Wide several communicating tools for improved communication Web), Quantum Computer Services launches its first with scalability where multiple users can join a conference. service, and AT&T 1989 chooses PictureTel for an international video Types of Video Communication System Software conference for a two-way, full-motion voice and video 1 Telepresence Video Communicating: Telepresence connection between PictureTel headquarters and AT&T permits lay on a meeting with the maximum closeness, office in Paris. 1991 Cambridge University students invent the first . even if they are not currently in the same area/location. First free video-conferencing application and highest 1992 Big screens are set up, and cameras are positioned at quality commercial video to date. eye level range. It is typically used in performances. World Wide Web enters the public domain, and AOL 2 Integrated Video Communicating: This type of live 1993 introduces its addresses, a Windows version, and communicating solution enables group video access to the rest of the Internet for its users. conferences from a central location where all the The Connectix QuickCam is born. It is the initial 1994 required technical equipment and codec equipment is commercial web camera under $100 located. PictureTel conducts the world's largest multipoint, 3 Desktop Video Communicating: The desktop video 1995 international dial-up video conference with more than communication solution is the most extensively used fifty sites dialed in for an hour-long demonstration. communication solution. It permits participants to join Microsoft launches NetMeetingosoft, and Eye network conferences through the from any location. 1996 offers public video conferencing facilities for hire to companies and clients worldwide. No additional straddling camera or codecs are Caltech-CERN creates VRVS (Virtual Room required; a normal Personal Computer can host 1997 Videoconferencing System) to help scientists collaborate conferences. and communicate on the Large Hadron Collider Project. Samsung launches the initial MPEG-4 streaming 3G 2000 Origin and Genesis of Video Communication Services video cellphone. across the Global The first live broadcast from a war zone in Afghanistan is made by CNN international correspondent Nic The first video communication technology dates back to 2001 1870 based on the audio wires. Bell Labs had introduced Robertson, using satellite video conferencing technology the videophone in 1927, modified and evolved into today's during the second Gulf War opening. Skype introduces a 25-person video call with free modern video communication. Very beginning, when video 2003 download and Internet access. communication was first introduced as a faster, more Lifesize makes the world's first HD video conferencing efficient way to communicate, how it developed throughout 2004 call, and Cisco introduces 'Cisco CallManager, a Video the years, and how a firm like Lifesize has constantly Telephony system. innovated and redefined the future of Lifesize debuts the initially launched HD video workplace communication. Table 1 has shown some 2005 conferencing system, called Lifesize Room, at Interop important mail stones of the video communicating Las Vegas. technology evolving from 1870 to 2019. MySpace launches the first instant messaging platform 2006 built within a social network, and Polycom introduces its Table 1: The Genesis of Video Communicating Services first HD video conferencing system. Technology during 1870 to 2019. Video Conferencing Insight awards Lifesize Video- 2008 conferencing company of the year title. Mail stone of the Video Communicating services Year Lifesize introduces the industry's first sub-$6000 video technology 2009 communication system with dual display video and Based on Encyclopedia Britannica –it was noticed that The content in HD the concept of broadcasting an image alongside audio Viber launches video calling in December (5-person 1870s 2010 over the is born limit), and Google acquires the 'Global IP Solutions,' a 1927 Bell Labs connects with Washington, DC officials and ~ 15 ~ World Wide Journal of Multidisciplinary Research and Development

developer of real-time voice and video technology for IP connected through the web-networking has been shown in networks. table 2. Zoom video conferencing is founded, and Blue Jeans 2011 Network makes video conferencing services Table 2: Web and Video Communicating Services Software. commercially available. Lifesize UVC® Platform™ was introduced as the Name of the Software A brief description 2012 primary fully combined, virtualized software stage for Zoom Zoom Video Communications, Inc. is video infrastructure. a US web and video communications The 'Slack Business Communication' platform technology company started in 2011. established by an American software company is The main office in California. Zoom launched. It offers many IRC-style features, containing delivers video-telephony and web 2013 channels (persistent chat rooms) organized by topic, chatting facilities through a cloud- private groups, direct messaging, and Lifesize introduces based peer-to-peer software stage and Icon Series HD video conferencing systems. is used for teleconferencing, Lifesize introduces Lifesize® Cloud it is the first world's remoteness education, and social 2014 first HD video communication system, which begins to relations. take form. Cisco Webex Meetings It is a US-based enterprise that designs Periscope launches a live-streaming app, and WeChat and sells and video 2015 introduces group video calls in December (up to 9 other conferencing applications. The users) company was originated as 'WebEx' in 1995 and taken over by Cisco • Slack introduces group video calls in December (up Systems in 2007. The main office is to 15 people) located in Milpitas. Webex Teams, • Facebook launches group video chat Webex Meetings, Sales Center, 2016 • Google launches Google Duo™ it is a video chat Training Center, Event Center, mobile app available on the Android and iOS Support Center, PCNow, operating systems MeetMeNow, Webex AIM Pro • Lifesize launches Icon 450 video conferencing Business Edition, WebEx Connect, system with "smart-framing" sensor and WebexWebOffice, are its software Amazon launches Amazon Chime to communicate with services products. 2017 people employed and external parties of your firm using Skype It is a proprietary telecommunications voice, video, and chat. application specializing in • Instagram launches group video calls (up to 4 providing video chat and voice calls participants) between mobile devices, computers, • Snapchat launches group video calling in April (up tablets, the Xbox One console, and to 16 people) smartwatches over the Internet introduced in 2003. Skype also 2018 • WhatsApp launches group video calling in provides instant messaging services. September (up to 4 people) Users may transmit text, video, audio, • Cisco launches Cisco WebEx™ Edge and new and images. Skype allows video hardware (Cisco 561 and 562) conference calls. • Lifesize introduces Lifesize Icon 700™ — the Microsoft Teams It is a branded business world's first 4K video conferencing system. communication stage developed Express Virtual Meetings launches high-def video 2019 by Microsoft in 2017. Primarily conferencing technology in Australia. compete with the similar Source: https://www.lifesize.com/en/video-conferencing- service Slack, offering workspace blog/history-of-video-conferencing chatting and audio-visual conferencing, data storage, and Prominent VCSAs Servicing in India application integration. It is interesting to note that around 31 VCSAs have BlueJeans Meetings It is a company that offers an provided online video communicating services to our interoperable cloud-based video fellow citizens, including free and paid apps. During the conferencing service that connects COVID 19 pandemic situation, the services offered by members across an extensive range of devices and conferencing stages. It these apps are remarkable. During this period, most of the was developed in 2009 headquartered apps truly followed the concept of Sustainopreneurship, in San Jose, California, US. Before its serving the customers by meeting their requirements acquisition in May 2020 by Verizon, through adopt apt innovative features. With the support of the firm was identified as "BlueJeans these apps services, most of India's organizations overcome Network." communicating with their employees who are confined to GoToMeeting It is a web-hosted service created and homes. The VCSAs services in India have been supporting marketed by LogMeIn. It is an online businesses and educational institutions for their day-to-day meeting, desktop sharing, and video operations. The free services of some of the VCSAs communicating software platform that reduced the operational cost (traveling and dearness enables the participant to meet with other computer participants, allowances expenses) of the business entities and other consumers, clients, or colleagues via groups in the society. Indirectly the VCSAs services help the Internet in real-time. In late us observe social distancing and set out the environmental 2015, Citrix announced strategies to issues by minimizing the physical or face to face derive the GoToMeeting business as a interactions by transportation from one place to another. separate subsidiary with a market The Video and Web Communicating Services Software worth of around $4 billion. In

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2016, Citrix and LogMeIn announced communicate and collaborate online. strategies to combine the GoTo family ezTalks provides consumers with of crops. ultra-high-definition audio-visual and TeamViewer It is a proprietary software application acoustic, and instant messaging for remote control, desktop sharing, functionality. online meetings, web conferencing, Logitech Video It is a Swiss company that originated and file transfer between computers conferencing software in Lausanne, Switzerland, in 1981, developed by TeamViewer AG, emphases on inventions and Germany, in 2005. excellence and develops products that Meet (formerly known have an everyday place in people's as Hangouts Meet) is a video- routine lives. Logitech permits people communication software developed to communicate with one another, by Google in 2017. It is one of exchange files and ideas, and two apps that constitute the transforms the way groups work replacement for Google Hangouts, the together - opens up new potential and other being eliminates aged boundaries with Jabber It is a commercial product that is an innovative video collaboration application of XMPP (extensible solutions suitable for meeting rooms of messaging and presence protocol). all sizes. It is a solution easy to use Acquired by Cisco Systems in 2008. and compatible with any video An abnormally long transmission on conferencing software application. an Ethernet network or link. Say Namsatey Indian It is an audio and video Join. Me Join. me is a free tool from the creators video conferencing app conferencing app designed for creative of LogMeIn meetings or catch-ups among business UberConference It is a cloud-based video teams, friends, or household members. conferencing system from Dialpad Inscriptions develop it, a Mumbai- in California developed in 2012. It was based web application and software earlier identified as 'Firespotter Labs.' development firm in India in 2020. Zoho Meetings It is an Source: https://www.techjockey.com/category/video- Indian multinational technology comp conferencing-software any specializing in software development, cloud computing, and Innovative Services of VCSAs Internet, founded by Sridhar Vembu, The innovative services of VCSAs, none of the 1996 headquarters in Chennai, India. It conventional communication issues such as convenience, emphasizes network-based business different locations and time zones, and operational costs techniques and IT (information have not been massive concerns anymore. The VCSAs, technology), including an online office with their imperative software solutions, permits companies suite, Internet of things management platform, and IT management software and institutions to conduct virtual meetings with the suite. impression of face-to-face physical meetings, regardless of Lifesize An audio-visual and acoustic where everyone is located. These solutions let participants telecommunications firm in the US share their screens, distantly access one another's personal developed in 2003, which computers, exchange files, chat via text, converse through provides high definition video digital whiteboards, and even transmit conferences to huge conferencing endpoints and groups of participants. Presently Wi-Fi and High Definition equipment, touchscreen conference video camera technology (a standardized resolution of 720p room phones, and a cloud-based or 1080p. The numbers 720 and 1080 demote to the video collaboration platform. horizontal resolution) in smartphones and laptops pushed GLobalMeetcollaborati It is the PGi's prize product, is a on branded, cloud-based communications video communication from corporate board meeting rooms and collaboration stage that offers to the computers and mobile devices of workers from software solutions for online meetings, companies of every size. including web, video, and acoustic According to Rima Shah, a link-building analyst of Techno conferencing, combined stacks Infotech Private Limited, four major new trends of communications, webcasting, and the VCSAs have been furnished below [12]: webinars, project management, and 1. Productivity-Enhancing Features (PEFs): The productivity present VCSAs technology is having abilities such as Adobe Connect It is a suite of application software transcription, video-clipping, and file- and screen- released in 2019 for distant training, network conferencing, sharing. The PEFs are also linked with other VCSAs. demonstration, and desktop sharing. 2. Live Video Editing (LVE): Some VCSAs solutions, All the virtual meeting-rooms are such as Zoom and Skype, have been offering LVE prearranged into 'pods,' with every pod features that support green screen (basically to drop in acting a specific role, for example, whatever background images you want behind the whiteboard, chat, note, etc. foreground) and virtual backgrounds and are EzTalk It is one of the free could meeting apps dynamically adding more live editing potentials. In the on Google Play founded in 2009. This future, more basic business VCSAs will have a internet-based audio-visual provision of live audio-visual editing. conferencing system offers small and 3. The assistance of Artificial Intelligence (AI) / midsize businesses and large business ventures a single platform to Machine Learning (ML): Technology leaders are ~ 17 ~ World Wide Journal of Multidisciplinary Research and Development

creating ML programs that can write out acoustic, conferencing methods if they were not already. Indian count video attendees, and offer insights into attendee companies are likely to invest in more VCSAs technology engagement. It can help a host of the audio-visual and video conferencing tools as a result. This realism has conferencing emphasis on the most impactful features led to businesses like Google, Facebook, and Microsoft of his meeting. Artificial Intelligence can remove a lot looking to release and advance their online and video of background sound in virtual meetings, and ML meeting features to gain a competitive edge. As of March algorithms will distinguish which speaker should be 2020, 25 percent of adults in the USA regularly use VCSAs active. to attend work meetings. Zoom's one of the VCSAs serving 4. Micro- Light Emitting Diode (LED) displays: with in India's daily active user number rose from 10 million to the support of the feature, the VCSAs got the solutions more than 200 million from December 2020 to February to meet the demand for clearer, brighter borders on 2021[13]. both mobile screens and desktop. The LED's capacity We can understand the functional efficiency of the well- to develop new hardware and application software can versed VCSAs serving in India based on its price, max effortlessly project high-quality audio-visual meeting participant, recording storage, and security issues. conference rooms. Table 3 has shown the functional efficiency of some of the VCSAs effectively serving in India. These include Zoom, Functional Efficiency of VCSAs in India Skype, Google Meet, Microsoft Teams, and Zoha The continuation of the pandemic scenario video meetings Meetings. will likely become a core part of many companies'

Table 3: Some of the Popular VCSAs Serving in India.

Max The Recording Price Meeting Reliable Performance Security VCSA Storage Participants The App Will Always Be Latency Takes Seventeen Milliseconds for Proactive About Security The Other Meeting Viewers to See It. If Breaks and Get Better Over 1 GB– They Make A Thumbs-Up Back to The Zoom Free–$19.99/Mo. 300 Time. However, The User Unlimited Sender, It Will Take 24 Milliseconds for Should Always Try to Keep The Sender to See It. Packet Loss Zero Sensitive Information on An Percent App Called Safe. Since It Is in An Open-Free The Reliability Is Based on The Users' Environment, Users Should Stored For Skype Free 50 Attention Based on Following the Giving Always Keep Sensitive 30 Days Specification to Use This App Information on An App Called Safe. If an Individual Uses the Free Version, The Google Meet Is an Extension 15 Host Video Conference Participants Must Google Free– of An Individual's Existing 250 GB/User– Log in To Their Google Accounts to Join Meet $8.00/User/Mo. Google Account (If He Has Unlimited In. Hence the Reliable Performance Is as One) As an Added Security. Similar as Google Account. It Can Be A User's Go-To Tool for Surfacing These Applications Through His Microsoft Teams and All Workspace. The Added Functionality of Other Office 365 Services None– Teams Will Assist A User with Information Microsoft Free– Meet Compliance Standards, 10,000 Stored For Sharing, Discovery, And Relevancy. Teams $20.00/User/Mo. Including ISO 27001, 21 Days Microsoft Has Also Put Tools in Place HIPPA. SOC 2 And the EU Within Teams and The Office 365 Suite to Model Clauses. Ensure Conversation and Data Context Are Preserved Over Time. It Follows Protocols to Protect User-Information It Always Requests User Consent Before Zoho Free– 10 Online Through Encryption 100 Sharing His Video and Audio During Meetings $12.00/Host/Mo. Meetings and Compliance to Globally Online Meetings. Accepted Security and Privacy Standards. Source: Https://Www.Reviews.Org/Internet-Service/Best-Video-Conferencing-Apps/ Last Visited 20th February 2021

The statistics and studies on the web and audio-visual Communal Benefits Vs Sustainopreneurship of VCSAs conferencing on remote work in 2019 have shown that the in India global remote workforce has increased by 140 percent since The major communal benefits that we are getting through 2005[14]. The Verge, an American New Technology the services of VCSAs control the environmental website, reported that Zoom had over 300 million meeting population by resized the transportation of people from participants, Google Meet had over 100 million meeting various places to the workplace, no disturbances have participants, Microsoft Teams had 75 million active daily occurred to official people those who have directly users in 2020, and 62 percent of corporates use three or connected with public relations, reduction of operational more VCSAs[15] cost of the Government agencies that in turn reduced the

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public expenditure. The VCSAs have been providing more handling and paying for data storage. benefits to society, and these are the enterprises practicing 2. Ease of Human Resources processes: with the aid of sustainability with apt innovations to cater to the needs of VCSAs, the HR of a company can organize interviews, their customers. The VCSAs helps businesses run in a training, and brainstorming sessions for staff across modern way and communicate with their stakeholders. various branches, though there are outside the country. The major benefits of VCSAs services in India are: 3. Workplace structure: The VCSAs increase team's elasticity and liberty. Remote work can progress Enable the Digital Employees: The VCSAs has been workers' work-life balance, increasing business extensively helping businesses to organize video productivity, employee engagement, and retention. conferences for upholding people connections, regardless of physical place, which accelerated decision making, Conclusion reduce cost, time-saving, and improves the employees to The use of Zoom and other VCSAs has ascended with collaborate globally. The VCSAs is the foundation for political parties, corporate offices, educational institutions, enabling today's digital employees. companies, and millions worldwide working from home after lockdowns were enforced to slow the spread of the Simplify Management and Usability: The various coronavirus. The VCSAs serving in India is the true innovative features of VCSAs such as screen sharing and example of Sustainopreneurship. These have been using real-time instant messaging management can deploy a creative business skills to solve sustainability problems and consolidated online meeting and release from the burden of generate social and ecological sustainability as a tactical collaborative, communicative problems and communicate aim and purpose. The VCSAs serving in India involves easily. respecting the boundaries set to support and maintain social distancing during the pandemic. The VCSAs serving in Public Meeting Communication and Culture: India, in other words, is the true meaning of Nowadays, employees give mobility, flexibility, and sustainopreneurship. These are businesses with a cause; in modern communication forms over private offices and which the global pandemic problem is curved into a privacy. Bringing remote employees face-to-face with an business opportunity to connect remote participants through in-office workforce can simultaneously enhance output on the deployment of sustainability innovation. In recent times both ends and lower transportation costs. Comparing travel the VCSAs have been improved their services quality, costs and costs of VCSAs usage shows that VCSAs usage capacity to accommodate more participants. is much cheaper than travel costs. Whether a business is Coming to the future of the VCSAs services in India, to built of a remote workforce, worldwide dispersed, or thrive in the 21st century, companies should embrace new emphasizes a healthy work-life balance, the VCSAs have technologies and map for the next-generation real-time the unique ability to bring the human connection of face-to- workplace. Also, businesses must change their operational face communication to every interaction. practices to accommodate developing markets' needs to survive by taking aid of the VCSAs. Using VCSAs, Increase Communication Reliability: The VCSAs offer a businesses can increase a modest benefit, release more of fast and secure way to communicate with various groups their wealth, time, and effort to emphasize more serious associated with businesses. As VCSAs progress into a problems such as growing high-quality goods and services, company's difficult function, it's vital to rank business-class acquiring customer and employee retention, and service service dependability and support consistency in a business quality. solution. References Develop Value and Reduce Redundancy: Businesses 1. The blog is found at » http://blog.43tools.com. have been advancing their bequest acoustic or network 2. Hockerts, K. (2003) Sustainability Innovation: conferencing suppliers and identifying more value Ecological and Social Entrepreneurship and the in VCSAs solutions that include acoustic Managing of Antagonistic Assets, PhD Dissertation, conferencing, real-time chat, screen sharing, recording the University of St. Gallen, Schweiz. meeting proceedings, and event animate streaming. The 3. Gerlach, A. (2003b) Innovativität und Sustainability Total Cost of Ownership (TCO) of upkeep and licensing Intrapreneurship, Paper presented at Sustainable for many sellers adds unnecessary costs and complexity for Management in Action ‘03, University of St. Gallen, the end-users. Schweiz. 4. O‘Neill, G. D. ;Hershauer, J. J. C. and Golden, J. S., How will VCSAs change Business in the future? 2009, Op-Cit. In the years to come, VCSAs will help build a more 5. Schaltegger, S. and Wagner, M., 2011, Op-Cit. collaborative remote work environment that aids keep your 6. Dean, T.J. and McMullen, J. S., 2007, Toward a theory workforce engaged. of sustainable entrepreneurship: reducing 1. Cost: VCSAs solutions have huge financial benefits environmental degradation through entrepreneurial for companies. The functional capability to meet face- action, Journal of Business Venturing, 22, 50–76 to-face and collaborate using audio-visual calls 7. Cohen, B. and Winn, M., 2007, Market imperfections, downsizes the need for mobile, which means a person opportunity and sustainable Entrepreneurship, Journal can put his TA and DA (traveling allowances and of Business Venturing, 22, 29–49. dearness allowances) budget to use elsewhere. Because 8. Elkington, J. (1998) Cannibals with forks: the triple the data generated from conference calls is stored in bottom line of 21st century business, Oxford: Capstone the cloud, companies won't have to concern about 9. Ashoka Foundation, Homepage,

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http://www.ashoka.org, (accessed 2007-04-07). 10. The project is found archived at http://web.archive.org/web/20010605150708/www.pla netproject.com/en/home.html 11. https://en.wikipedia.org/wiki/Videotelephony 12. https://www.business.com/articles/video-conferencing- tech-trends-2020/ last visited 20th February 2021 13. https://verbit.ai/video-conferencing-technology- innovations-in-business-communication/ last visited 21st February 2021. 14. https://getvoip.com/blog/2020/07/07/video- conferencing-stats/ last visited on 20th February 2021. 15. https://www.theverge.com/2020/4/30/21242421/zoom- 300-million-users-incorrect-meeting-participants- statement last visited 20th February 2021.

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