Advertising with West Midlands Metro
West Midlands Metro is the region’s popular and growing tram network, operated by Midland Metro Limited (MML). MML commenced operation of the current Metro line between Wolverhampton and Birmingham from 24th June 2018 following the award of a 15-year contract.
During that time, the company will be working with partners at Transport for West Midlands and the Midland Metro Alliance to develop future extensions of the Metro network to Edgbaston, Wolverhampton Railway Station, Solihull and Brierley Hill. The change in Metro operator means that MML is now able to offer external and internal advertising opportunities to local and national clients.
The Metro operates through some of the busiest footfall areas in the West Midlands, including Corporation Street and Grand Central in the centre of Birmingham, plus St George’s in Wolverhampton. The network carries over 7 million customers a year, so brand exposure is definitely guaranteed!
West Midlands Metro in numbers 21 Trams in the current fleet 26 stops including 5 railway station interchanges 13 miles of track on the current line Trams run from every 6 minutes at peak times Over 7 million customer journeys a year External Advertising The West Midlands Metro fleet currently consists of 21 trams, 5 carriages long. External space available is a ‘T side’ including all cove panels above the windows plus all of the square centre carriage including contravision on the windows.
With over 7 million customer journeys a year and the route passing through some of the busiest footfall areas in Birmingham and Wolverhampton, this is the biggest mobile billboard in the West Midlands!
Production & Media External Tram Advertising fitting 3 months 6 months 12 months
T side - per side £3,875 £8,970 £16,146 £29,063
T side - both sides of 1 tram £6,985 £17,500 £31,500 £56,700
Production and fitting costs can be charged monthly and spread over the media period. Further media rate discounts are available for agency bookings, multiple trams and long-term commitments. All rates shown are plus VAT. Internal Advertising
With over 20,000 customers using the Metro every day, there are plenty of ‘eyes’ attracted to internal messaging. We have the internal cove panels available to use, between the top of the windows and ceiling, these are situated just above seated passengers and at eyeline for standing passengers.
Packs of cove panels can be positioned across the tram fleet depending on the campaign weight or a single client can take all 16 cove sites on a tram to deliver exclusive coverage.
Long term campaigns are also available, contact us for more details and rates.
Production & Media Internal Tram Advertising fitting 2 weeks 4 weeks 12 weeks
10 x large coves (from 1670mm x 180mm) £255 £290 £520 £1,500
20 x large coves (from 1670mm x 180mm) £510 £540 £980 £2,800
40 x large coves (from 1670mm x 180mm) £950 £990 £1,800 £4,900
Further media rate discounts are available for agency bookings, multiple trams and long-term commitments. All rates shown are plus VAT. Contact us
For more information and to check availability please contact Jamie Swift at [email protected]
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