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RACHEL MAIA CEO PANDORA a Biotecnologia Para Conhecimento Novozymes De Todos

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RACHEL MAIA CEO PANDORA a Biotecnologia Para Conhecimento Novozymes De Todos December / April 2018 Danish-Brazilian Chamber of Commerce RACHEL MAIA CEO PANDORA A Biotecnologia para conhecimento Novozymes de todos. bioblog.com.br O Bioblog é uma iniciativa da Novozymes, multinacional dinamarquesa líder mundial no segmento de soluções enzimáticas e microrganismos, que visa disseminar conhecimento nas áreas de biologia, biotecnologia e sustentabilidade. Com matérias que descrevem desde conceitos básicos, tais como o que é uma enzima ou o que é sustentabilidade, até conteúdos mais robustos, como o cenário do biocombustível no Brasil, o Bioblog é uma rica fonte de informações para as pessoas que desejam estar atualizadas acerca dos principais temas que tratam do desenvolvimento de tecnologias sustentáveis. Acesse o Bioblog e descubra como o universo da biotecnologia está mais próximo do seu dia-a-dia do que você imagina: www.bioblog.com.br A Biotecnologia para conhecimento Novozymes de todos. bioblog.com.br O Bioblog é uma iniciativa da Novozymes, multinacional dinamarquesa líder mundial no segmento de soluções enzimáticas e microrganismos, que visa disseminar conhecimento nas áreas de biologia, biotecnologia e sustentabilidade. Com matérias que descrevem desde conceitos básicos, tais como o que é uma enzima ou o que é sustentabilidade, até conteúdos mais robustos, como o cenário do biocombustível no Brasil, o Bioblog é uma rica fonte de informações para as pessoas que desejam estar atualizadas acerca dos principais temas que tratam do desenvolvimento de tecnologias sustentáveis. Acesse o Bioblog e descubra como o universo da biotecnologia está mais próximo do seu dia-a-dia do que você imagina: www.bioblog.com.br EDITORIAL Brazilian Review Rachel Maia Pandora 6 Brazil is still a major challenge Rachel Maia - Pandora 6 Politically very uncertain Haig Yeghiaian - LEO Pharma 26 The Brazilian Economy is stable with some improvements. Eco- ECONOMICS nomic growth for 2017 est. at 1.3% - inflation at 2.7% balance of Ambassador Kim Højlund Christensen 10 payment +50 billion dollars, unemployment 12.3 millions, Inter- Fernando Honorato, Bradesco 12 est rates at 7.0%. A major political issue is ‘Previdência’ reform Mario Mesquita, Banco Itaú 14 a major political battle to get approved this year. Another ur- gent issue is the control of government expenses, it must be im- Tatiana Pinheiro, Santander 16 proved. Most economist are “cautiously” optimistic about 2018. Economical News 18 The political scenarios and the presidential candidates are very uncertain. It all depends if Lula will be a candidate or if he looses INFORMATION his political rights. But, it is certain that Geraldo Alckmin from Vestas 22 PSDB will be a presidential candidate, and also Marina Silva is Maersk Line - Hamburg Süd 24 a pre-candidate. ‘Lava Jato’ is still very complicated and involving many many Maersk Terminal - Port of Santos 30 politicians and business people. This is a major scandal and is Coloplast 32 causing many uncertainties in the political scenario in Brasil. Danmagi 34 Denmark qualified for the World Cup in Russia with a sensa- tional 5-1 win in Dublin against Ireland. Ferring 42 Christian Eriksen scored a hattrick and was the match winner Ninjago - Lego Movie 44 and as well as the best player from the Danish Team. Denmark Norden 46 will play against France, Peru and Australia in the World Cup Foss 52 starting on June 16th against Peru followed by Australia on the 21st and France on the 26th in Moscow. Denmark is looked upon LEGO House, Billund 54 as a strong “outsider team” which can cause surprises at the Marel 56 World Cup. Rambøll 58 Danish companies are facing many challenges, but Maersk Line Saxo Bank 60 acquired Hamburg Süd, which is more that doubling its size in Brazil with this acquisition. The Danish Pharmaceutical indus- Feira Escandinava 2017 64 tries seems to have had an excellent 2017 headed up by Novo FLSmidth 60 years 76 Nordisk. Unfortunately, Nordea Bank had decided to close their opera- PROFILES tions in Brazil. Pandora will open their 100 store in early 2018 João Doria 36 and is the leading jewelry company in Brazil with national distri- Copenhagen City & Port Development 38 bution. The chamber program for 2018 looks as follows: Stina Nordsborg - Innovation Centre Denmark 48 Feb 20th – Ambassador Kim Højlund Christensen Goodwill Ambassadors meeting 62 Mar 22nd – Business Council (APM Terminals) Business Council 67 Apr 24th – Maersk Line - Hamburg Süd – Antonio Dominguez May – Brazilian politics Princess Benedikte Institute 68 May – Brazilian Economy – Octavio de Barros Danish Investment Seminar 69 Jun – Dansih Brazilian Chamber Price Finland 100 years 70 Jun 26th – World Cup, Denmark-France H. C. Andersen Literature Award 2018 71 Jul – Brazil Tax complications – Novo Nordisk / Lawyer Tivoli Christmas 84 We wish all our members and friends a Merry Christmas and a CBS Price - Waldemar Schmidt 88 Happy New Year. We all hope for a better 2018. 26 Haig Yeghiaian Jens Olesen Country Manager LEO Pharma President TM Rachel Maia General Manager Pandora Brazil Is Pandora today the largest net- work of jewelry stores in Brazil? How many stores do you have as per December 1st? Pandora is one of the biggest jewelry in the market, we have 98 concept stores and 8 Pop Ups evolution in Brazil. Pandora is also TOP 3 in brand awareness. How many are company owned stores and how many are fran- chises? Company Owned 58 Franchises 40 In which cities do you have most stores? São Paulo with 27 concept stores. How has the economy hit Pan- dora in 2017? Although 2017 was a challenging year, we developed different ways to keep growing. We opened 10 new concept stores, and we bet on a new concept of sales point, titled Pop ups evolution; Today, PANDORA has a great performance within the best national malls, attending and corresponding with excellence the global expectation within the requirements expected by the brand. What are your biggest challenges in 2018? Malls in Brazil decreased a lot the public flow, to deal with that we have developed Rachel Maia General Manager Pandora Brazil Allan Finkel, General Manager strategies for customer loyalty, to main- tain a good sales performance. We are im- proving consumer experience in all touch points. What are your biggest opportu- Pandora nities? Globally we want to explore our categories “ diversifying the jewelry universe. Locally is one we want to explore the consumer journey amplifying digital touch points inspiring exiting consumers and new potential audi- ence. of the What is the mission and vision What is your plans in 2018 for the for Pandora in 2017 and in the number of stores? years ahead? We have planned to keep growing. Pandora Our consumer has a lot of facets, we un- biggest in Brazil will work to open new sales point derstand all this sides: being a mom, living in every year, experiencing new spaces a relationship, exploring hobbies, watching across Pop Ups Evolution format. Today a healthy lifestyle, having fun, building her Pandora Brazil is the second country with own career, enjoying vacation, and a lot of jewelry more open concept stores considering other moments. We want to inspire every Americas region. woman to be and feel creative in her own “ expression. We want to be the brand manu- How is your total sales by stores, facturer offering the most personal experi- corporate and ecommerce. What ence in jewelry. in the is the percentage of sales per category? How many people does Pandora We are a publicly traded company and Brazil have as support staff? therefore can not report this data. Over 100 in the office, and over 500 in market JOL stores. Rachel Maia Rachel Maia is a top executive manager with experience in account and busi- ness management. She is a professional with exceptional business acumen and a drive for empowerment and conciliation within her team. Rachel is presently serving as the General Manager, PANDORA Brazil. Rachel joined PANDORA in April of 2010, as CFO in Brazil, and was promoted to Gen- eral Manager within six months. She was instrumental in the establishment of the brand and the implementation of PANDORA’s concept in the Brazil market, and her name is intertwined with the success story of PANDORA’s expansion in that market. PANDORA designs, manufactures and markets hand-finished and contempo- rary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,200 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PAN- DORA employs around 22,300 people worldwide. Reporting to the President, PANDORA Americas, Rachel has oversight for the full PANDORA business in Brazil, including: Finance, Human Resources, Mar- keting, Merchandising, ecommerce and Digital Marketing, P&L, and store locations. Rachel holds degree in Accounting, a post-graduate Degree in Finance from USP, and specialization courses carried out in Vancouver, Canada and Har- vard University in the United Sates. Prior to joining PANDORA Brazil, Rachel served as CFO for Tiffany & Co. contributing to the success and growth of the brand in Brazil over the course of seven years. Prior to Tiffany & Co., she held roles as Controller for 7-Eleven and for Novartis Pharmacy. In addition to her current role with PANDORA Brazil, L Rachel is a member of the Advisory Board of the Danish Trade Council in Brazil, the Board of Directors of the Danish-Brazilian Chamber of Commerce (DANCHAMB), and TM a member of the Board of Directors of the American Chamber of Commerce for Brazil (AMCHAM). From trash to treasure Danish solutions for reducing food waste The world population is foreseen to food waste, “madspild” (Danish for food Public awareness and information cam- reach 9 billion by 2050.
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