WEST MARIN Needs Assessment FINAL REPORT.Pdf
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West Marin Needs Assessment Final Report August 2009 West Marin Needs Assessment Final Study Report MARIN TRANSIT Table of Contents Page Executive Summary ............................................................................................................. ES-1 Chapter 1. Introduction ........................................................................................................ 1-1 West Marin Stagecoach ........................................................................................................ 1-1 Other Marin Transit Service in West Marin ............................................................................ 1-3 Other Existing Transportation Services ................................................................................. 1-4 Financial Climate for the West Marin Stagecoach ................................................................. 1-5 Chapter 2. Demographic Analysis ...................................................................................... 2-1 Land Use ............................................................................................................................... 2-1 Population .............................................................................................................................. 2-1 Demographic Trends for West Marin ..................................................................................... 2-4 Travel Demand ...................................................................................................................... 2-9 Chapter 3. Outreach ............................................................................................................. 3-1 Methods of Public Outreach .................................................................................................. 3-1 Results of Public Outreach .................................................................................................... 3-3 Target Stagecoach Markets .................................................................................................. 3-5 Chapter 4. Ridership & Performance Analysis ................................................................. 4-1 Route-by-Route Analysis ....................................................................................................... 4-7 Chapter 5. Key Issues and Transit Service Plan............................................................... 5-1 Goals and Objectives ............................................................................................................ 5-1 Service Plan .......................................................................................................................... 5-2 Service Enhancements by Route/Area .................................................................................. 5-6 Service to Muir Beach ......................................................................................................... 5-14 New Routes and Services ................................................................................................... 5-16 Marketing and Promotional Initiatives .................................................................................. 5-17 Partnerships and Coordination ............................................................................................ 5-21 Chapter 6. Funding Picture, Cost of Service Recommendations, and Capital Requirements ........................................................................................................................... 6-1 Measure A Funds .................................................................................................................. 6-1 FTA Section 5311 .................................................................................................................. 6-2 Passenger Fares ................................................................................................................... 6-2 Capital Needs ........................................................................................................................ 6-2 Financial Projections and Service Recommendations........................................................... 6-3 Appendix A: Steering Committee Appendix B: Stakeholders Interviewed Supplemental Outreach and Demographic Information Page i Nelson\Nygaard Consulting Associates Inc. West Marin Needs Assessment Final Study Report MARIN TRANSIT Table of Figures Page Figure ES-1 Map of Study Area, West Marin Needs Assessment ...................................... ES-2 Figure ES-2 West Marin Stagecoach Current Service Map - 2009 ..................................... ES-4 Figure ES-3 Marin Transit District, Rural Transit FY 2008/09 Operating Costs & Revenues .......................................................................... ES-5 Figure ES-4 Stagecoach Operating Statistics, FY 2006 - 2008 .......................................... ES-6 Figure ES-5 Overview of Short- and Long-Term Recommendations .................................. ES-9 Figure 1-1 Current Service Map - 2009 ............................................................................... 1-2 Figure 1-2 West Marin Stagecoach– Schedule ................................................................... 1-3 Figure 2-1 Agricultural Lands of Marin County .................................................................... 2-2 Figure 2-2 Transit-dependent Households .......................................................................... 2-4 Figure 2-3 Population Density of West Marin ...................................................................... 2-6 Figure 2-4 Employment Density of West Marin ................................................................... 2-7 Figure 2-5 Transit Dependency ........................................................................................... 2-8 Figure 2-6 Home-Based Work Trips from West Marin, 2005 ............................................ 2-10 Figure 4-1 Average Daily Ridership by Weekday and Weekend, 2008 ............................... 4-3 Figure 4-2 Total Stagecoach Ridership July 2007 to February 2009 .................................. 4-4 Figure 4-3 Ridership & Productivity by Route, FY06 – FY08 .............................................. 4-5 Figure 4-4 Subsidy per Passenger by Route, FY 2006 - 2008 ............................................ 4-6 Figure 4-5 Stagecoach Operating Statistics, FY 2006 - 2008 ............................................. 4-7 Figure 4-6 South Route 61 & 61A Ridership, July 2007- February 2009 ............................ 4-8 Figure 4-7 Coastal Route 62 Ridership, July 2007 - February 2009 ................................. 4-10 Figure 4-8 North Route 68 Ridership, July 2007 - February 2009 ..................................... 4-11 Figure 4-9 Bicycle Use on West Marin Stagecoach .......................................................... 4-12 Figure 5-1 Conceptual Schedule, Route 61 Extended to Sausalito Ferry ........................... 5-7 Figure 5-2 Example Schedule – Route 61 Summer Short-Turn Service ............................ 5-8 Figure 5-3 Example Schedule – Added Route 68 Service ................................................ 5-14 Figure 6-1 Percentage Share of Operating Revenues ........................................................ 6-1 Figure 6-2 Estimated Cost of Service Recommendations ................................................... 6-3 Page ii Nelson\Nygaard Consulting Associates Inc. Acknowledgements In addition to the many members of the public who contributed to this report through surveys, focus groups and public meetings, we would also like to thank the following individuals and community organizations for their contributions to this report. Bolinas Community Center Bolinas Public Utilities District Stinson Beach Community Center Point Reyes Dance Palace San Geronimo Valley Community Center San Geronimo Valley Planning Group West Marin Health and Human Services The staff of MV Transportation The West Marin Needs Assessment Steering Committee Participants in the Stakeholder interviews Jean Berensmeier Supervisor Steve Kinsey West Marin Needs Assessment Final Study Report MARIN TRANSIT Executive Summary The West Marin Transit Needs Assessment evaluates existing transit services in West Marin, identifies the transit needs of both residents and those travelling to and through the study area, and makes recommendations on specific strategies, both short- and long-range, to address service gaps and projected future needs. In addition to recommending service changes, the study recommends several marketing and partnership strategies targeted at increasing ridership. Finally, a capital and financial plan identifies capital and operating expenditures and revenues needed to support the recommended plan. This document is based on two earlier reports for this project: an Existing Conditions Report, and Service Strategies and Solutions. For some topics, this report summarizes the more detailed information available in those reports. There are two supplemental documents to this report: A Supplemental Appendix with detailed information such as rider responses to surveys and detailed boarding and alighting data Financial Estimates for Recommended Service Changes, which projects costs for possible service changes. Study Process To prepare the plan, the consultant evaluated existing Stagecoach service, analyzed demographic conditions and trends, conducted data collection onboard the Stage, surveyed riders,