Global News interface

interface for Amadeus users in the Indian subcontinent

breaking the boundaries of travel inspiration

1 interface Contents Issue 3, September 2013

5 INDUSTRY SPEaK • Impact of Rupee fall on tourism: mixed reactions, no easy answers • What the press has to say

11 EVENTS • IATA/AASL & Amadeus Cricket Fiesta’s fi rst edition successful • Amadeus sponsors cricket tournament in Chennai • Events held in and to celebrate Airline Day • 1ACO Connect: Shaping the future of travel together • Amadeus ACO India awarded for Biggest Market Share Indian Aviation: Spreading its wings • The Power of Giving back: How community involvement can boost your bottom line 21 PRoDUCT+ • Courting success for the future: Bird Academy • Exclusive screening of long awaited movie ‘Jobs’ • Amadeus e-print goes Economical • Amadeus & Marriott Hotel Excellence workshop • Revolutionizing Corporate Travel with BirdRes SBT • Bird Group participates at the 3rd HAI Hoteliers’ e-Conclave • The quick way to reach, connect and support the travelers with just One click • ‘Sadda India’ to celebrate 67 years of Independence • Amadeus e-Support: Towards maximum • Stars at iSkate user satisfaction • Travel Agencies in Saudi Arabia provided Training & handholding support • Amadeus Skilling System with added benefi ts

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27 PROVIDERS • Malaysia Airlines enjoys Amadeus Direct Access on PNR view • AVIA Traffic Company enjoys Amadeus Access Sell • JSC Airline TAIMYR enjoys Amadeus Access Sell • Amadeus & STIC Travel Group Joint Promotion • Amadeus and Air India Joint Promotion in India Market • Amadeus and Malaysia Airlines Joint Promotion in Nepal and Bangladesh Market

31 Global NEWS • Travel industry stands at a ‘big data crossroads’: Global study by Amadeus

• Amadeus and SAS sign landmark partnership on revenue management

• Amadeus increases online advertising space with acquisition of Travel Audience

Published by: Marketing & Corporate Communications Marketing & Corporate Communications Graphics & Design: Sibendra Kumar Sahoo E-9, Connaught House, Connaught Place For Private Circulation only New Delhi - 110 001

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Tidings from Managing Director’s desk

Potential of the growing Indian Market

India is a huge country, a land of great diversity. The recognize that technology is a critical element when it potential is enormous. The market already has approximately comes to strengthening travel infrastructure and creating 150 million travelers passing through its airports, and more seamless operations with international airlines. if Indians begin to move with the same frequency as But recently, the steep decline in the value of rupee Americans, then the years ahead could see the market boom has substantially impacted the aviation sector, derailing its beyond the two billion mark. This will not happen quickly growth. Since nearly 70% of airlines’ expenses are dollar and is dependent on an expected increase in per capita GDP. denominated, the free fall in the value of rupee is affecting As a growing Asian economy, India is amongst the both domestic and international airfares. The dollar fastest growing and currently the 9th largest aviation denominated expenses includes fuel, leases, maintenance, market handling 121 million domestic and 41 million expat pilot salaries and others. That will lead to lower international passengers. Today, more than 85 international demand for travel. The Indian rupee hit a record low and airlines operate to India and 5 Indian carriers connect over posted its biggest percentage fall in 18 years. 40 countries. The studies suggest that by the year 2020, The rupee depreciation has its positive side too, as India is likely to become the 3rd largest aviation market henceforth India will become a much cheaper destination handling 336 million domestic and 85 million international for tourists originating from US and Europe. So there is still passengers with projected investment to the tune of US$ an air of positivity in the travel industry. We at Amadeus 120 billion. The international passenger traffic in and out will have to constantly work to offer innovative solutions of India in 2013 was 43 million — an increase of 5.5% over to our partners to help them maximize their revenue the previous year. opportunities. We also anticipate strong growth as we The prospects and possibilities of growth of Indian except the travel industry in India to continue its robust aviation markets are huge. The gap between potential growth. This shows huge potential for tourism to India and and current air travel penetration shows that India is we should work hard to ensure our partners have the latest presently at 0.04 air trips per capita per annum which is tools available to meet the growing demand. far behind developed countries like US and Australia (more I also take this opportunity to express my heartfelt than 2 air trips per capita per annum), China and Brazil gratitude and sincere thanks for your continuous support (0.3 air trips per capita per annum). The Low ratio of per throughout our business journey. capita air trips in India suggests a huge potential for the I assure you that Amadeus India will continue to be the air traffic growth considering a relatively higher trajectory best place to work, will offer you the best of the services of economic growth in the country coupled with necessary and will be a loyal associate to our channel partners in Government support. the years to come. Also changes in FDI policy have thrust Indian aviation A very warm and happy Diwali Wishes to you and to from a regional sector to a global one. AirAsia partnered your family in advance. with Tata Group to set up AirAsia India in a 15 million Happy reading! dollar deal. Many other airlines are exploring partnerships in India too – Eithad has collaborated with Jet Airways, and Tiger Airways is also looking for the right partner in India to take its operations to the market. While some of these deals have not yet been inked, the strong interest has provided a much-needed confidence boost for the Indian Ankur Bhatia aviation sector as a whole. Hopefully the industry will also Managing Director Amadeus Indian subcontinent

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Industry Speak Aviation news

Impact of Rupee fall on tourism: mixed reactions, no easy answers What the press has to say

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Impact of Rupee fall on tourism: mixed reactions, no easy answers

- Anil Mathur further. India has been traditionally Turbulence and excitement in the considered an expensive destination travel and tourism industry is nothing among Asian competitors and it has new; infact, it may not be wrong to now gained ground. The weakening say that it thrives and survives on it. of the rupee has made India a more The latest issue that has shaken attractive destination’, says Sharma, the industry is the steep fall in the reflecting the view of the industry. value of the rupee, which has led to Last year inbound travel grew by making the dollar very costly. five percent and this year ‘I expect a It may not be the brief of the better trend and we are witnessing travel and tourism industry to go higher bookings between November into the causes and reasons for this and March as compared to last almost sudden fall in the rupee, but it year.’ He predicts that this trend will certainly calls for steps by the industry continue into 2014 and beyond. to meet the challenge. On outbound, Sharma concedes The situation by no means is simple that holidays abroad have become a with an easy solution. Infact, it is one lot difficult for average middle class of those situations where there may traveler, but adds that ‘I suspect in a be some gainers and some losers, while the high end will be soon the depending on what segment of the new normal’. In the last two months industry one is involved in. But here outbound traffic has decreased a again straight answers will elude us, bit, with people opting for shorter at least for some time, till we grasp duration trips to nearer destinations. the situation and have an innovative He expects the corporate and inventive plan to deal with it. travel to bounce back. While it is easy, and truly so, to On the domestic front, Sharma say that inbound travel to India will says that India and Indians are become cheaper and more affordable becoming a very enticing option as as a result of the rupee fall, this will the evolved domestic traveler has be no means automatic or simple, as many innovative product options. In factors like higher domestic travel cost 2012, domestic travel grew by 19.87 and fares may disturb the apple cart, per cent compared to 15.6 per cent as it were, and the perceived gains of in 2011, notes the keen observer and more arrivals and earnings may well player of the industry. His suggestion turn out to be only on paper or a vision to hotels is to come up with attractive hard to realize. packages, which will take care of the Industry leaders make interesting small oversupply of the hotel industry. Economy does and valid points, making out the case Sharma is optimistic of tourism not lie in sparing that India is now a more attractive doing well soon and to contribute to the “ destination, and even the domestic fiscal and social needs of the country. money, but in tourism may gain, as people opt to Ajay Bakaya, Executive Director, stay away from foreign trips, and look Sarovar Hotels and Resorts, says that spending it wisely. at destinations within the country. ‘falling rupee should have a positive Arjun Sharma, Managing Director, effect on hotel sales but will have a - Thomas Huxley Le Passage to India, a major player negative effect on the rising costs.’ in the industry, points out that the He expects the inbound to do ‘depreciating rupee will now stretch better than last year but is quick to ” 6 Global News INDUSTRY SPEAK interface

add that the rise may not be dramatic India. But Bakaya points out that the Those handling such train bookings or drastic as the funneling business is declining rupee will increase the costs have had to face many difficulties long. The packages already floated will of the inputs. because of the dollar-rupee rate do better and group materialization Bhim Singh, Managing Director, changes so fast and so quickly. Varma factor will be higher, says Bakaya. Rajasthan Tours, based in Jaipur, points out that there is no reason for On the domestic front, many says that evidently, the rupee fall will such luxury trains to charge dollar Indians who were planning to go have a negative effect on outbound rates, as they do not get any quota abroad may now opt to see places in travel from India. As far as inbound or exchange earning benefits. Runeep Sangha, Executive Director, PATA India Chapter, calls the impact of the rupee fall on outbound travel as ‘Crushing’, pointing out that the rupee has had a 23 per cent value fall in four months. ‘People will travel less, for shorter duration and to nearer destinations,’ feels the PATA ED. The inbound can increase but it will require work in sales and marketing. Things like VOA and group landing permits will help but not to be forgotten is the fact of how the domestic fares behave. In case they go up too much, the advantage of cost may be lost. For the domestic tourist, the rupee fall is a ‘double edged sword’ says Sangha, as some may give up foreign trip options for domestic places. is concerned, Bhim Singh feels that Rajji Rai, former TAAI President, more and more tourists should travel and MD Swift Travels, feels that to India but adds that the ‘real picture the devaluation of the rupee does will be known after six months.’ not augur well for exporters and for Mandip Singh Soin, Managing outbound tourism, but the silver lining Director, Ibex Expeditions, puts the is the inbound tourism, as holidays in situation in clear terms, simply, ‘As India are now much more affordable somebody doing inbound and a bit of and cheaper for European and North outbound, it is like what you gain on American tourists. the swing, you lose on the roundabout.’ Rai adds that ‘they can stretch the He feels that expenses will rise and currency much further in India now than the customer will want the benefits they could a couple of months ago.’ so ‘I do not think we are net gainers Rai suggests that we cash in in the long run.’ on the opportunity, so that the Lajpat Rai, President, Lotus Trans increased arrivals now can also act Travels, feels that the impact of the as a marketing tool for repeat and falling rupee will be severe on the other visitors. outbound industry, but it is going to “Issues like pre-negotiated hotel be a boon for the inbound industry, ‘if rates and clients’ unwillingness to pay the hotels do not bring the dollar tariff higher tariffs will put the outbound again, as there are rumors.’ tour operator in deep trouble. Short Talking of dollar tariffs, Rajiv holidays in closer destinations will get Varma, Managing Director, Lawrence the attention of the planners,” says Rai. Travels and Tours, who specialises in Overall the situation has its positive luxury trains, points out that it is high and negative sides, however the time the trains such as the Palace on industry simply has to wait and watch Wheels quote the tariff in rupee terms, without expecting any miracles to take and not in dollar terms. place. Time is the best healer.

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What the press has to say

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Events Across Amadeus Indian subcontinent

IATA/AASL & Amadeus Cricket Fiesta’s first edition successful Amadeus India sponsors cricket tournament in Chennai Events held in Mumbai and Delhi to celebrate Airline Day 1ACO Connect: Shaping the future of travel together Amadeus ACO India awarded for Biggest Market Share Indian Aviation: Spreading its wings The Power of Giving back: How community involvement can boost your bottom line Courting success for the future: Bird Academy Exclusive screening of long awaited movie ‘Jobs’ Amadeus & Marriott Hotel Excellence workshop Bird Group participates at the 3rd HAI Hoteliers’ e-Conclave ‘Sadda India’ to celebrate 67 years of Independence Bollywood Stars at iSkate

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IATA/AASL & Amadeus Cricket Fiesta’s fi rst edition successful

Travel agency owners/Ceo’s, airline Representatives and amadeus staff were present. Dennis Fonseka - Country Manager sri lanka & Maldives hosted the National Flag followed by Rizmi Riyal - Vice President of IaTa-aasl. The highlight of this event was when sri lanka airlines Country Manager - saminda Perera and sales Manager - Jayantha abeysinghe were present with their whole sales team specially to support amadeus lanka Team. IaTa - aasl and amadeus together treated all participants with an extensive The vibrant atmosphere at the menu spread over breakfast and lunch. Cricket Fiesta held on wednesday at after so many rounds of competitive the NCC grounds did not go unnoticed. matches aitken spence and 2nd Chance The event saw the participation of a Travels faced the fi nal round. Before large number of students, teachers the finals were played amadeus and cricket fans. The event, organized and Civil aviation had an exhibition by the IaTa and aasl cricket sixes match. aitken spence Travels emerged which was sponsored by amadeus the Champions in IaTa - aasl & lanka kicked off on 06th July 2013. amadeus Cricket Fiesta 2013. awards The euphoric mood of young cricket for individual performances were players demonstrated that there is presented by suresh Mendis - Vice indeed a growing interest in cricket. President Taasl, (Ceo - Classic Travels) There were 24 Teams which and bonita odayar - General Manager were chosen out of the 100 IaTa of amadeus lanka. The runner-up agents. each team consisted of 2 medal was presented by Rizmy Riyal to female players and 4 male players. 2nd Chance Travels and the Triumph The opening ceremony commenced Trophy was presented by Dennis The Amadeus Pune offi ce team at 0800 Hrs, wherein IaTa Committee, Fonseka to aitken spence Travels. organized a drive to collect old clothes from team members and various other travel agencies. This collection was handed over to Jagruti seva sanstha (www.jagrutiseva.org). The main objective of this organisation is to initiate the welfare of the needy and poor to become self-reliant through education and awareness. amadeus India sponsors cricket tournament in Chennai amadeus India recently sponsored participated in the tournament. The match. one of the team members t-shirts and caps for all employees’ players were a mix of people from present there said, “It was complete who participated in a cricket online business, holidays, cars and joy, and we had great time. Though tournament organized by akbar consolidators’ setup. Mohammed we lost the match it doesn’t matter. Travels in Chennai. a tournament althaf was declared ‘Man of the winning and losing are a part of took place for all employees’ of akbar Tournament’. Many people came to game at the end of the day we enjoy Travels on 01st May 2013. Four teams cheer the teams who took part in this incredibly.”

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Events held in Mumbai and Delhi to celebrate Airline Day

Amadeus Airline Day events were held in Mumbai and Delhi on 11th & 12th June, 2013. The gala event & luncheon was well attended by all Domestic & International Airlines, presentations were given by Amadeus BKK & India teams on Amadeus products and functionalities such as Revenue maximization, Amadeus Ticket Changer, Ancillary Revenues and much more. The event provided a platform for Amadeus & Airlines to strengthen relationships and enhance business opportunities.

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1aCo Connect: Shaping the future of travel together

1aCo Connect, the annual Various presenters covered amadeus conference, was held in everything from regional markets to bangkok from 04-07 June 2013. success stories and best practices. Management staffs from the european The second day was the “Marketing Head offi ces, Regional offi ces and stream” day - an entire day of aCos from all over the world were conferences, seminars and demos of proud of working for a company that present. The amadeus offer for amadeus products. In the evening, has excelled in its prime area of focus distribution is large and is constantly every delegate assembled in his/her as a technology partner to the travel evolving. The purpose of this day evening glamour wear to a cocktail industry. They competed across many was to give insights sales, Marketing and dinner reception, an occasion activities requiring a combination of and Product Managers into the for everyone to meet each other in a physical, mental and team-working Central and Regional perspective that social setting and bond. skills. business sessions were intense covers the Asia Pacifi c portfolio at all Team building activities inspired and interactive, capturing the essence dimensions. Representing amadeus creativity, internal bonding and of 1aCo Connect as delegates Indian subcontinent were Ritu bararia, togetherness. Teams representing experienced a world-class conference. swati bhatia, Vivek sharma, akash various regions of a randomly selected The spotlight was on key areas for Tiwari, Gunjan Vaishnav and Manish team, were formed. every delegate at next year, analysis and sharing of best shobham. The organizing committee 1aCo Connect could not help but be practices from across the subcontinent. did a brilliant job, fi rst with the logistics, and then covering previous months of company progress. First day was packed with presentations. similar to last year, this event was divided into 2 sections of plenary and stream sessions. The idea of the stream sessions was to get into greater detail in the area of specialties and to conduct workshops.

amadeus aCo India awarded for biggest Market Share

amadeus aCo India recently won the award for excellence in biggest Market share Increase 2012.This award is a prestigious recognition of amadeus India’s accomplishments in the market. a bIG congratulation to all the champions who contribute to our success!!

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Indian aviation: The Power of Giving back: How Community Spreading its wings Involvement Can boost Your bottom line amadeus Kolkata team took the staff from amadeus India/ the initiative to actively participate bird Travels/Traxon India went to in contributing unused medicines handover medicines to the Maharaj of from internal staff and hand over RKM on 28 June 2013. This initiative the same to Ramakrishna Mission was driven by Manish Kishore Prasad bag bazar. These medicines would (Manager-Technical) and sanjay be redistributed for Rs.1000 to slum Chakraborty (executive-Technical dwellers who cannot afford to buy support) with support from Probal them. Ramakrishna Mission bag bazar Chakraborty who maintained list of Confederation of Indian Industry (RKM) is running a health care centre medicines along with batch number (CII), in association with Us–India where reputed doctors conduct free and expiry dates of medicines that aviation Cooperation Programme (aCP) check-up for the underprivileged were collected from the staff. and Honeywell aerospace organized section of the society. some of “UDaaN 2013 - Third annual Forum on Indian Civil aviation”. The forum brought together key Government and Industry stakeholders from across the Industry to explore the linkages between effi cient airport infrastructure, operations & sound environmental management. ankur bhatia, eD, bird Group delivered the welcome remarks at this session. The CII’s session took place on 6 august 2013 at long Champ, Hotel Taj Mahal, New Delhi.

Courting success for the future: bird academy Exclusive screening of

bird academy is dedicated to Nishant singhania as “best Performer” long awaited movie developing leaders; well-rounded for IaTa GDs Fares & Ticketing ‘Jobs’ youngsters who are equipped with examination from Chandigarh. Please leadership skills to solve the challenges join us in congratulating the entire faced by their communities. Its core team at Delhi & Chandigarh with aim is to ignite young hearts with special mention of Geetu Kaura, bird holistic concern for their society and academy Delhi and Rakesh Kumar of nation. This time again Priyadarshini bird academy, Chandigarh for their saha has been selected as the “best continuous hard work in guiding these Performer” in June 2013 for IaTa Cargo bright young minds. Introductory examination from Delhi &

bird Group hosted a special screening of the movie “Jobs” at PVR, ambience Mall, Gurgaon on 5th august 2013. The movie depicts the story of steve Jobs’ ascension from college dropout into one of the most revered creative entrepreneurs of the 20th century.

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Amadeus & Marriott Hotel Excellence Workshop

Amadeus and Marriott hotels duration of 2 months from 1st June till jointly organized a “Hotel Excellence” 31st July 2013 to boost and motivate workshop on 6th & 7th August 2013 travel agencies to sell the Marriott at Mumbai, Bengaluru & Gurgaon at properties and win exciting prizes. Marriott hotels respectively. The focus of the session was to learn more about Amadeus Hospitality Solutions and maximize success in selling Marriott hotels. A booking promotion “Sell more, Earn more and Win more on Amadeus” was also introduced for the

Bird Group participates at the 3rd HAI Hoteliers’ e-Conclave

Bird Group participated in the brands. The conclave, positioned 3rd HAI Hoteliers’ e-Conclave, held as e-conclave, with the theme on 2nd and 3rd May 2013 at The ‘Technology- Leading the Change’, had Oberoi, Gurgaon. The two-day HAI interesting line-up of speakers and Hoteliers’ Conclave held after a panelists to make the working sessions hiatus of almost three years was engaging and meaningful. Ankur unique in many ways. Being an Bhatia, Executive Director, Bird Group association whose membership is made a presentation at the conclave mainly premium home-bred hotel on the topic ‘India – new converging brands of India, the conference saw point for international hotel chains’. CEOs of all the leading Indian hotel

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‘Sadda India’ to celebrate 67 years of Independence

“at the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. a moment comes, which comes but rarely in history, when we step out from the old to the new...India discovers herself again.” - Jawaharlal Nehru Independence Day is celebrated throughout India and every corner of the country on 15th august every year. Independence Day is celebrated by every citizen of India irrespective of caste, creed and religion. There are costume parties and people, old or young, men or women, dress up in a nationalistic way. Independence Day was celebrated across all Amadeus offi ces in India. employees were dressed in the tri colors of Tiranga according to the Independence Day color theme. a poster making competition was also held on the same day between various departments on the topic “sadda India” in which Training & Helpdesk departments were announced as 1st & 2nd winners respectively.

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bollywood Stars at iSkate Chennai Express arrived @ iSKaTE

isKaTe recently hosted a Press Conference to have an informal session for bollywood Movie “Chennai express”. with the media. The stars Chennai express is an Indian action-comedy happily gave away their fi lm about a man’s journey from Mumbai to autographs to the fans Rameshwaram and what happens along the present at the venue. way after he falls in love with the daughter of a don. The movie is jointly produced by Gauri Khan, Ronnie screwvala, siddharth Roy Kapur under the banner of shahrukh Khan’s production house Red Chillies entertainment. shahrukh Khan, & Director Rohit shetty were present at isKaTe

Grand Masti in iSkate bollywood stars , , , bruna abdullah, Kainaat arora and Manjari Phadnis along with Director Indra Kumar were present at isKaTe to promote their movie “Grand Masti”. The stars also danced for the iskate audience on their movie song.

The movie is a sequel to the 2004 hit, Masti, which promises to be bigger and funnier. Three married guys Vivek oberoi as Meet, aftab shivdasani as Prem and Riteish Deshmukh as amar go out on fun experience in their college reunion in shree lalchand University of Technology and science, fi nally to be trapped in a danger.

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@ iSKaTE

bird Group/amadeus India hosted gave away autographs to the fans based on author o. Henry’s 1907 short a press conference as part of the movie present. lootera released to worldwide story The last leaf. It is the second promotions for “lootera” at isKaTe, critical acclaim on July 5, 2013. fi lm directed by Motwane afer his 6th Floor, ambience Mall, Gurgaon. critically acclaimed fi lm Udaan. Set in bollywood actor Ranvir singh was lootera is a 2013 bollywood period romantic drama fi lm directed the era of 1950s, the fi lm stars Ranveer present at isKaTe to have an informal singh and sonakshi sinha in lead roles. session with the media. The star happily by Vikramaditya Motwane and partly bollywood movie Promotions at iSKaTE Press conference held at

bollywood stars Tusshar , iSKaTE for “Rangeelay” Dolly ahluwalia, Vishakha singh,Vinay bird Group/amadeus India hosted Pathak and were present a press conference for the bollywood at IsKaTe to interact with media as movie Rangeelay at isKaTe, ambience part of movie promotions. bajatey Mall, Gurgaon. Present at the venue Raho is a Hindi comedy-thriller fi lm were the lead actors Neha Dhupia directed by shashant shah and and Jimmy shergill. Rangeelay is a produced by . This Punjabi movie directed by Navaniat is director shashant shah’s third singh. Rangeelay revolves around three film, after Dasvidaniya (2008) and friends Jimmy shergill, binnu Dhillon (2011), both of which and Rana ranbir, who are recovery starred actor Vinay Pathak as lead. agents. It is an entertainer with a mixture of romance, action and comedy.

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NATURAL ICE

CAFE

LOUNGE

KARAOKE ROOM

RETAIL

KIDS CLUB

JUST SKATE!

6th Floor, Ambience Mall, Gurgaon l +91 124 4610606 l Open Daily 10am to 10pm l www.iskate.co.in 20 Global News interface

Product+ for better efficiency

Amadeus e-Print goes economical Revolutionizing Corporate Travel with BirdRes SBT The quick way to reach, connect and support the travelers with just One click Amadeus e-Support: Towards maximum user satisfaction Travel Agencies in Saudi Arabia provided Training & handholding support Amadeus Skilling System with added benefits

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Amadeus e-Print goes economical With Amadeus e-Print, you can choose to print only the documents that require a hard-copy. The more paper you save, the fewer trees will be cut down. As global warming becomes more and more of a concern, you can do your part to help the environment, starting in your own office.

Amadeus e-Print is a client based email attachment by just a single click. tool that allows the travel agency to configure the output of selected Cost saving for your office Amadeus booking and ticketing Where money is concerned, every documentation to either as a soft copy little bit adds up! By saving a few cents or can be printed as a hard copy or today, you could save a lot more in both, i.e. having both options of soft the long term. Imagine if you could copies and hard copies. print 100 pages less per day. That In addition to saving the documents means you could save printing more in soft copies, with Amadeus e-Print, than 30,000 pages per year. Factor in you can easily locate these created the rising cost of paper, ink cartridges documents that can be printed or and printer maintenance and you will with an option of “save a copy” can soon see the immediate cost benefit save it on the user’s computer. These that Amadeus e-Print can bring to documents can be further send as an your business.

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No change to the way you work You can still print documents Using familiar commands such as “WRA/RT, IEP, IVP and TTP”, so there is no re-training required. Without even realizing it, you will be helping your business to become more environmentally responsible as well as cost effective. Improves operation efficiency Documents are automatically created and stored in your local network. Your agency can retrieve these documents immediately via the easy to use Amadeus e-Print search module right from their workstation or seamlessly use the “Send Email” feature to send the required documents to your customer.

Print to any printer With Amadeus e-Print, now you can print your document on any printer in your office network. This means you can select the printer, whether locally- connected or network connected, that Revolutionizing Corporate will print at the quality you require.

Easy to install and upgrade Travel with BirdRes SBT The Amadeus e-Print is very easy (Self Booking Tool) and quick to set up. Installation is completed in just a few clicks. Version BirdRes SBT is a highly advanced solution to empower Corporates with upgrade to e-Print is equally simple a complete end to end Self Booking Tool (SBT) to achieve cost savings and as the new version is automatically streamline Corporate Travel Process. pushed to your local version seamlessly. Some Key benefits of SBT to Corporations are: Going green - No more • Complete administrative control wasting paper • Management of company travel policy, expenditure & travelers. Do you know how much money • Comprehensive Pre-trip approvals (even through Smart phones) is wasted printing documents that • Financial control through effective customized reporting and cost might not even get read? A few pages management tools a month may not seem to make a difference, but as your business grows, • Availability of online services and low fare searches more and more paper is wasted. With • Content inclusive of negotiated, private fares and GDS wasted paper comes wasted money, which surely can be put to better use! * With Amadeus e-Print, you can choose to print only the documents that require a hard-copy. The more paper you save, the fewer trees will be cut down. As global warming becomes more and more of a concern, you can do your part to help the environment, starting in your own office.

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The quick way to reach, connect and support the travelers with just One click

A ‘One stop shop’ to help you quickly find and access travelers’ trip information at your fingertips. Whether you are a professional travel agent or an experienced travel manager, Amadeus One Click can bring you even closer to your travels no matter where they are travelling to.

• Interactive Traveler Tracking- Amadeus OneClick allows you to easily locate and obtain travel information from a central portal - a dynamic calendar search and map-based view to show full itinerary details and clear route view display. • Efficient communicator- You can stay connected to your travels via Email and the two-way SMS feature from the same platform, providing 24/7 real-time support and prompt communication. • Comprehensive travel reports- Amadeus One Click consolidates a wide range of travel data into one dashboard-style reporting interface with the ability to export information to different file formats. All data is instantly available in one page. • Easy to configure- As a web-based application, Amadeus One Click is easy to set up with minimal configuration and maintenance free. You can simply access Amadeus One Click anytime, anywhere. • simple and graphical design - With its intuitive and cutting-edge user interface, Amadeus OneClick is designed to enhance agency visibility of traveler’s itineraries. Amadeus OneClick even allows you to personalize your homepage, so you can work your own.

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Innovation distinguishes“ between a leader and a follower. - Steve Jobs ”

Reasons to choose Amadeus OneClick for Travel Agencies and Corporations • Shorten your process of finding traveler information, from conventional selling platform to interactive online tool. • Enhance your productivity by finding traveler information, from conventional selling platform to interactive online tool • Promote your customer relationship by adding ‘personal touch’ in your services • Increase your revenue through the reseller channel and service fee strategy • Promote duty of care within your office for better staff well-being • Improve your internal communication with your employee via Email and SMS

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Amadeus e-Support: Towards maximum user satisfaction

This is to re-emphasize the usage of Amadeus E-Support, a self-sufficiency tool and knowledge base access for instant results at the click of the mouse. The launch of Amadeus E-Support for our subscribers is another milestone for Amadeus towards reaching our goal of maximum user satisfaction. It is an online self-paced, self-help search just like Google search at no extra cost. No separate Log-ins credentials needed, just click on the smart tab on your Amadeus Selling Platform. You can search the resolution to the error message received or system response by specifying Error Message in the Search Box. For more valuable information, please contact your nearest Amadeus office.

Travel Agencies in Saudi Arabia provided Training & handholding support

Training & handholding support was provided to some 1800 agency locations in Saudi Arabia, Middle East. A team of well qualified trainers, Nivin Verma- DEL and Rahul GV- TRV were deputed for a period of 2 months. Agenda content included basic training along with sessions on hotel, cars, insurances and profiles, ticketing and fares. Their efforts were much appreciated by the Saudi team and agencies. Nivin was awarded with the token of appreciation for being ‘A precious gem’.

Amadeus Skilling System with added benefits We are pleased to announce that the Amadeus Skilling System has replaced the Practice Training to become the sole dedicated training environment. Hence, it’s not possible to accidentally change data in Production. The added benefits of the migration to Amadeus Training are increased security and the ability to deliver training on all Amadeus products. We can access the same by browser http://training. amadeusvista.com or http://training.1a.amadeusvista.com. For more valuable information, please contact your nearest Amadeus office.

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Providers Airline news & Joint promotions

Malaysia Airlines enjoys Amadeus Direct Access on PNR view AVIA Traffic Company enjoys Amadeus Access Sell JSC Airline TAIMYR enjoys Amadeus Access Sell Amadeus & STIC Travel Group Joint Promotion Amadeus and Air India Joint Promotion in India Market Amadeus and Malaysia Airlines Joint Promotion in Nepal and Bangladesh Market

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Airline News

Malaysia Airlines enjoys Amadeus Direct Access on PNR view Amadeus is pleased to announce the successful implementation of Amadeus direct access of PNR VIEW for Malaysia Airlines (MH). This helps When once you to view the PNR details in the MH system and ensure that both GDS and airline system are synchronised. have“ tasted flight, you For more information, please refer to HEDIRMH. will forever walk the AVIA Traffic Company enjoys Amadeus Access Sell earth with your eyes We are pleased to announce that Avia Traffic Company (YK) has been successfully implemented on Amadeus access sell. Amadeus access sell turned skyward, for provides immediate segment confirmation (HK) and a full secure sell reporting to the airline’s inventory system. there you have been, For more information please refer to GGPCAYK. and there you will JSC Airline TAIMYR enjoys Amadeus Access Sell We are pleased to announce that JSC Airline TAIMYR (Y7) has been always long to return. successfully implemented on Amadeus access sell. Amadeus access sell provides immediate segment confirmation (HK) and a full secure sell - Leonardo Da Vinci reporting to the airline’s inventory system. For more information please refer to GGPCAY7. ” Airlines joining BSP Airline BSP Effective date Delta Airline (DL) Nepal 9th August 13

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Joint Promotions

Amadeus and Stic Travel Group Amadeus and Air India Joint Joint Promotion All India Promotion in India Market

Amadeus and Air India joined hands to launch an exciting joint promotion for all Amadeus agents in India for their new flights to BHX, SYD and MEL. The validity of the promotion for destinations SYD and MEL was from 01st Aug’13 till 30th Sep’13 whereas the validity of the promotion for destination BHX was from 26th JUL’13 till 31st AUG’13. Ten winners for the promotion had an opportunity to win Vouchers and 3 lucky winners had an opportunity to win Flight tickets.

Amadeus and STIC travel group launched an attractive promotion from 16th Jul’13 to 14th Sep’13 for the airlines represented by STIC travel group. The promotion is open for all agents in India and is valid for the PNRs wherein ticket is issued. Fourteen lucky winners will have an opportunity to win International return air tickets and a couple has an opportunity to win an International Holiday Package. Amadeus and Malaysia Airlines Joint Promotion in Nepal and Bangladesh Market

Amadeus and Malaysia Airlines came together for a compared to same period last year. joint promotion for all Amadeus agents in Nepal and The promotion was valid from 19th Aug’13 till 30th Bangladesh. Where the qualifying criteria was for the Sep’13. And the winners are entitled to win vouchers and agents who have sold 20% incremental business as flight tickets.

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Open Daily 12 pm to 9 pm l www.iride.co.in

For purchase enqueries and rentals for private events please contact: +91 8527591870 Global News interface

Global News Across the Amadeus world

Travel industry stands at a ‘big data crossroads’: Global study by Amadeus Amadeus and SAS sign landmark partnership on revenue management Amadeus increases online advertising space with acquisition of Travel Audience

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Travel industry stands at a ‘big data crossroads’: global study by Amadeus

Harnessing high volumes of new, travel around customer needs and will be delivered by new approaches unstructured data offers the promise preferences, not industry processes. to customer management, revenue of better decision-making, greater Based on extensive input from management and internal operations. product innovation and stronger Chief Information Officers and big Pockets of innovation using big customer relationships, but study data experts from companies around data are present in the industry warns that ‘now is the time to act’ the world, including Air France-KLM, today: the study includes examples of Big data has the potential to Cathay Pacific, Eurostar, Facebook, how leading travel firms are making transform how travel companies Frontier Airlines, KAYAK, Marriott use of big data today: from KAYAK’s deliver services to travelers, according Hotels and Munich Airport, key price flight forecasting model, which to a major independent global study findings from the study include: presents customers with the likely released today. The study cautions, Now is the time to act: Professor change in a flight’s price over a seven- however, that the industry is at a ‘big Davenport calls on travel firms to day window, to Air France-KLM’s use of data crossroads’, and that businesses start benchmarking their maturity Hadoop as the basis of a group-wide must make big data an urgent priority against the industry whilst assembling revenue management system. in order to truly maximize its benefits the necessary data science skills Emerging technologies will be key and ensure a more intelligent and and formulating an overall big data to the big data evolution: the onset responsive travel experience in the strategy for their organizations. of new open-source software for process. Big data offers major opportunities dividing data processing jobs across At the Big Data Crossroads: turning for travel companies to improve multiple commodity servers, together towards a smarter travel both the business and experience with new types of databases including experience charts the emergence of of travel: the benefits of big data ‘columnar’ and ‘vertical’ approaches, new technologies and strategies for include better decision-making, greater and emerging programming languages managing big data, and outlines how product and service innovation and like Python, Pig and Hive, combine to big data can be harnessed to focus stronger customer relationships that deliver the potential to harness big data. The effective deployment of big data initiatives is not without challenges: the study finds that to access the big data opportunity the travel industry must overcome significant challenges, including: data fragmentation across multiple systems; co-existence of both big data and traditional data management architectures; finding and recruiting scarce big data science skills; and managing data responsibly and in the interests of all. Thomas H. Davenport, Visiting Professor at Harvard Business School, Co-founder and Director of Research at the International Institute for Analytics, and study author, commented: “The travel industry stands at a big data crossroads today, with new technologies and techniques offering the potential to translate increasing

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data strategy in place, and if it will allow them to be at the forefront of The travel industry this opportunity.” Hervé Couturier, Head of R&D, stands at a big data Amadeus says: “We are committed to “ facilitating discussion on key trends crossroads today, with in order to participate in the debate around how the future of our industry new technologies and will be shaped, and the key talking techniques offering the point right now is undoubtedly big data. It is impossible to overstate potential to translate the transformative potential of big data, both in terms of improving increasing volumes of the travel experience and how the wider industry itself operates. With data into higher profits this in mind, it is perhaps the single and more efficient biggest opportunity in a generation volumes of data into higher profits for travel businesses: to embrace the operations. and more efficient operations. Some changing structure of data in order leading companies are pioneering the to maximize it. At the same time, use of big data and already seeing a big data also offers us the chance to huge impact. Airlines, airports, hotels, ‘put the fun back into travel’, which ” rail companies and travel sellers need at its very heart is about improving to ask themselves if they have a big the passenger experience.”

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The achievements of an organization“ are the results of the combined effort of each individual.”

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Amadeus and SAS sign landmark partnership on revenue management SAS to migrate as launch partner to Amadeus’ new Altéa origin & destination revenue management solution. Amadeus to open, a dedicated ‘Centre of Competence’ in revenue management in Copenhagen

Amadeus, a leading technology even greater future innovation that SAS among our revenue management partner for the global travel industry, will help shape the next-generation customers and to have its experts join today announces a long-term, strategic of revenue generating products and our teams within the new dedicated partnership with Scandinavian Airlines services for Amadeus customers. Centre of Competence. I would also (SAS), the region’s leading airline and Magnus Rosén, Vice President like to personally welcome those SAS the flag carrier of Denmark, Norway Revenue Management Systems SAS employees who will soon be part of and Sweden. The landmark deal will Group IT, said: “At SAS, we have a our company, and who will allow see the carrier migrate to Amadeus’ long, proven heritage of innovation in our customers to benefit almost new revenue management solution, revenue management, and as a business immediately from their unparalleled whilst establishing an Amadeus we have arguably one of the highest skillset in this field. We believe that ‘Centre of Competence’ in the process. yields in the industry as a result of our establishing this shared resource of Later this month, Scandinavian pioneering O&D-based approach. We are innovation and expertise will help us and Wideroe will become the launch confident that Amadeus’ new revenue deliver revenue gains, and enable cost partners for Amadeus’ next generation management solution will enable us to reductions and productivity increases Altéa Revenue Management solution, further reinforce our leadership position for our customers”. now incorporating full origin & in this area. In parallel we welcome Due to its full integration within destination management capability. the establishment of an Amadeus the broader Altéa suite of applications, The airlines will migrate from their Centre of Competence for Revenue Amadeus Altéa Revenue Management in-house Origin & Destination Revenue Management, and we look forward significantly reduces the often extensive Management System (ODRMS) to to working together with Amadeus to data processing that burdens revenue Amadeus’ new solution by early 2015, share the benefits of our joint approach management systems. It offers Altéa joining the eight airlines which already to revenue management for the wider hosted airlines a unique advantage benefit from Amadeus’ integrated Altéa community of airlines.” with regard to their competitors, revenue management and passenger Julia Sattel, Senior VP, Airline IT, providing seamless access to fares, services system. Amadeus, said: “Revenue management schedules, PNRs, tickets, revenues and At the same time, Amadeus will is an increasingly important area departure control system data. To open a revenue management ‘Centre of focus for airlines, and one which this end, this enables those airlines to of Competence’ in Copenhagen, directly impacts their bottom line. For anticipate and respond to the changing Denmark, which will see more than 20 years now SAS has pioneered O&D- market environment around them, 20 SAS employees, many of whom are based revenue management, whilst putting in place revenue management world-renowned experts in the field, at Amadeus we have been investing practices and availability logic, including join Amadeus. continuously in this area since 2006. personalization, ancillary services and As one of the first airlines to We are therefore delighted to count dynamic pricing. implement origin & destination-based revenue management systems and processes in the early 1990s, SAS has long been acknowledged as a leader in this area. This wealth of expertise will now be combined with Amadeus’, where there are some 400+ highly skilled employees already working on revenue management and inventory solutions. The partnership will not only benefit the entire Altéa community but furthermore will pave the way for

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Amadeus increases online advertising space with acquisition of Travel Audience

Travel Audience enables travel industry advertisers to place highly targeted dynamic ads on travel sites, such as travel information web pages or search results of travel metasearch websites.

Amadeus, a leading technology partner for the global travel industry, has acquired Travel Audience, increasing its presence in the area of online targeted advertising for the travel industry. Amadeus becomes full owner through its subsidiary company TravelTainment, which already part-owned and co-founded Travel Audience, acquiring the remaining stake. Travel Audience enables travel industry advertisers to place highly targeted dynamic ads on travel sites, such as travel information web pages or search results of travel metasearch websites. It works mostly, but not exclusively, with a rapidly growing customer base of leading travel agencies, but also along with some top airlines and hotels. Albert Pozo, Vice President Global Customer Group at Amadeus, comments: “In today’s competitive and fast changing environment both travel sellers and travel providers are seeking more innovative and cost- effective ways to reach and inspire customers in order to boost loyalty and increase revenues. Targeted online advertising offers just such potential and we want to harness this for the benefit of current and future Amadeus customers. We will provide Travel Audience with our expertise, technology and resources, as well as creating significant synergies between our businesses, to help it fulfill its enormous potential.” Alexander Trieb, CEO of Travel Audience, also comments: “We are honored to have attracted the backing of the industry’s leading technology provider and feel this confirms our vision and belief in the untapped

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Strength and Growth“ come only through continuous Effort and Struggle.”

potential of online targeted advertising in the travel industry. Amadeus’ commitment to innovation and track record in pioneering not only new technologies and services, but also whole new markets, makes it the perfect partner for this new and fast growing area. We look forward to working closely with Amadeus in the next phase of our development.” The Travel Audience offering works by identifying and optimizing portals that have qualified travel traffic, which is when the consumer browsing the web is likely to have high booking intent or high interest in the product being advertised. Such web portals are then added to Travel Audience network of publishers. Travel Audience then uses this publisher network to places adverts for its customers, in order to target their specific agreed audiences. Founded only less than two years ago as part of a joint venture with Amadeus subsidiary TravelTainment, Travel Audience is based in Germany. It currently mostly services the local German speaking market, but has plans to launch into further European markets shortly. Whilst Travel Audience will henceforth be referred to as ‘An Amadeus Company’, it will not change its name and will remain an independent entity.

37 Imagine a brighter, bolder, better world of travel Choose technology that transcends geographic boundaries and transforms businesses. Choose technology from a partner that respects and embraces the diversity of all people and cultures. Amadeus combines global reach with local knowledge – with a continuous development of our skills and knowledge – to help you develop new markets and revenues. Together, we can explore a world of opportunities. Global reach Brighter, Bolder, Better connections

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