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Oddo Media Forum ODDO May 16th, 2008 MEDIA FORUM 1. M6 Group’s activities First quarter 2008 2 An enlarged population with multichannel access Population equipped with multichannel access accounts for 44% in 2007 and jumps to 73% in 2008 Q1 < 10 channels Free multichannel: DTT Free multichannel: DSL Multichannel with subscription (cable, satellite…) 100% 90% 18% 21,5% 23% 24% 26% 28% 28% 28% 29% 29% 29% 29% 80% 1% 70% 5% 4% 12% 12% 16% 18% 18,5% 60% 50% 32% 40% 82% 79% 77% 76% 74% 72% 67% 44% 30% 46% 56% 46,5% 20% 27% 10% 11% 7% 6% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 M6 estimates 3 Source: Médiamétrie and M6 estimates M6 Group’s presence in the fragmented environment TF1 27,2% (-3.2 pts) France 2 17,6% (-0.6 pt) Historical France 3 13,4% (-0.9 pt) channels 76.9% M6 11,0% (-1.3 pt) Arte -F5 4,1% (-0.3 pt) Canal + 3,6% (-0.3 pt) TMC 2,0% (+1.0 pt) W9 1,7% (+0.8 pt) Gulli 1,4% (+0.7 pt) NT1 1,1% (+0.6 pt) NRJ 12 1,0% (+0.7 pt) Other TV France 4 0,8% (+0.5 pt) channels 23.1% Direct 8 0,5% (+0.3 pt) Virgin 17 0,5% (=) I Télé 0,3% (=) BFM TV 0,3% (+0.1 pt) OtherAutres TV chanelschaînes excl.hors DTTTNT 13,5% (+1.9 pt) 4 Source : Médiamétrie - national audience share individuals 4 y.o. and over Source: Médiamétrie In access prime time, M6 outperforms TF1 on housewives <50 Season 2006-2007 Sept. 07 - Feb. 08 Weekly performance since new access launch 39.5 TF1 37.3 M6 29.6 29.5 29.2 28.6 28.9 29.0 28.1 28.6 27.6 27.7 27.1 26.6 26.5 25.6 25.9 24.2 24.8 23.6 20.8 20.4 20.0 17.4 14.3 14.3 New Access Launch Success of new Access programming (on housewives <50) : • Best Access prime time ratings since LOFT STORY in 2001 • M6 makes TF1 go backwards on this time slot • Advertising screens increase significantly: (+188% on the 1830 screen, +47% for the 1930) 5 Source: Médiamétrie M6, the most resistant historical channel in Prime time Average audiences in Prime Time (in million viewers) (Jan-April 08 versus Jan-April 07) +1.3 = 6.6 M ° 4.3 M ° 3.2 M ° 0.7 M ° 3.6 M ° 0.8 M ° 4.4 M ° -0.1 -0.2 -0.3 -0.5 -0.9 6 Source : Médiamétrie W9 follows a successful path W9 national audience share (4 y.o. and over) since Jan – March 2006 1.7% 1.6% 1.5% 1.2% 1.1% 0.9% 0.7% 0.5% 0.4% 0.4% 0.3% Jan.- Mar. Apr. - Sept.- Nov.- Jan.- Mar. Apr.- Jun. Sept.- Nov.- Jan.- Feb. March April 2006 Jun. Oct. 2006 Dec. 2007 2007 Oct. 2007 Dec. 2008 2008 2008 2006 2006 2007 7 Source : Médiamétrie W9 still leader on individuals <50 (DTT equipped population) Audience share in % - Jan. – April 2008 / 15-49 y.o. target (DTT equipped population) 5.8 4.3 3.2 2.3 1.3 W9 TMC NRJ 12 F4 Direct 8 Source : Médiamat – No figures on the 15-49 y.o. target for NT1, Virgin 17 and Gulli 8 W9 leader on all major commercial targets National audience share in % - January – February 2008 W9 TMC NT1 NRJ 12 2.5 2.5 2.1 2 1.8 1.8 1.9 1.5 1.6 1.5 1.1 1.2 10.9 1 1 4+ Housewives<50 Housewives w. kids Men <50 Source : Médiamat – internal estimates 9 Top 30 of DTT prime time audiences • In the top 30 of DTT Prime Time audiences: only W9 and TMC • Audiences between 700,000 and 1 million viewers • 3 types of programmes: • Movies (12 prime times) • Series (15 prime times for 4 series) • Football (1 prime time) • 3 W9 best ratings: • Men in black 871,000 viewers • Les Simpsons 785,000 viewers • UEFA Cup 768,000 viewers 10 Paris Première increases its ratings among upper middle class viewers 2008 Q1 ratings reach a new high on upper middle classes Audience share on Paris Premiere initialised (excl. DTT) Monday to Sunday / 3.00 to 27.00 4+ 1.5 1.5 Upper middle 1.3 1.3 classes 1.1 1.1 1.1 1.0 2007 Q1 2008 Q1 Sept. 06 - Mar. 07 Sept. 07 - Mar. 08 Numerous audience success, in particular thanks to special events Ranking on audiences 4+ initialised Sept. 2007 to March 2008 LA REVUE DE PRESSE DU THEATRE DES DEUX ÂNES 1 2007/11/23 – 456,000 viewers SARKOZYX LE GAULOIS 2 2007/12/15 – 436,000 viewers LAURENT GERRA FLINGUE LA TELE 3 2008/01/12 – 421,000 viewers NUMERO UN – CLAUDE FRANCOIS 4 2008/03/05 – 381,000 viewers Source : Médiamétrie / Mediamat 11 Plurimedia advertising market: DTT and Internet drive a 1.8% growth In gross figures : Jan. – March 2008 vs Jan. – March 2007 Gross plurimedia advertising market : €5,528.5 million +1.8% year on year Jan. –Mar. 2008 yoy PLURIMEDIA TOTAL REVENUE +1.8% 5 528.5 PRESS +1.1% 1 746.2 TELEVISION -1% 1 712.0 analogue+digital+local channels Analogue channels* -5.8% Cable & satellite channels -9 % DTT channels +127% RADIO -5.8% 724.1 INTERNET +30.3% 683.0 BILLBOARDS -2.6% 629.5 CINEMA -11.8% 32.7 Source : TNS Media Intelligence - Excl. Self promotion and subscribers– 2008 vs 2007 on a like for like basis – *Analogue channels: net revenue for France TV and TF1 « cristal screens » in 2008 – analysis of figures thus difficult. Analogue channels figures include partnership. 12 Turnover as of March 31st € million 2007 2008 Change vs. 2007 M6 Channel 167.0 166.6 -0.2% Diversifications & Audiovisual rights 148.8 131.5 -11.6% Digital channels 22.7 29.1 27.9% OTHER REVENUE 0.0 0.1 71.8% TOTAL 338.6 327.3 -3.3% M6 advertising revenue 165.9 165.0 -0.5% o.w. Other advertising revenue 13.7 20.0 46.0% Total advertising 179.6 185.0 3.0% 13 Comparison effects on quarterly advertising revenues Q1 M6 channel advertising revenues (in € million) 165.9 165.0 151.8 152.2 147.1 2004 2005 2006 2007 2008 14 M6 Group’s investments in 2008 2. M6 Group’s investments First quarter 2008 15 Investments going on in 2008 • M6 Web’s Internet audience doubled • acces to qualified audiences • enrichment of the Group’s internet know how • Increase in the number of websites managed by M6 Publicité • Minority interests purchase • 18 movie catalogue Hugo Films • secured content policy for the Group’s family of channels 16 Buyback of 2,940,000 shares since May 2, 2007 980 In thousands 980 980 131,889 128,955 GM June July March GM 2007/05/02 2007 2007 2008 2008/05/06 -2.2% 17 M6 Group’s investments in 2008 3. Conclusion & perspectives 18 M6 in a changing environment: growth and innovation • Maintain its power in a fragmented environment • Develop growth drivers: digital channels, Internet… • Reinforce synergies among the Group’s contents Television Diversifications W9 and M6, a good answer to fragmentation Rely on non advertising related activities with powerful audiences Digitalisation of the Group’s contents Pay TV channels, a complementary family of Development of a more targeted approach of the channels web’s contents Innovative and proprietary content through Increase the Group’s presence on all distribution audiovisual rights acquisitions channels (DTT, HD, Mobile, Web…) Delivering qualified audiences & developing Delivering mass media audiences stable drivers of EBITA 19.
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