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View a Sample Chapter “Deeply heartfelt and meditative, The Go-Giver is filled with insights. 01 More important, it accomplishes what few business books do—it reminds 02 us of our own core humanity.” —Ori Brafman, New York Times bestselling coauthor, 03 The Starfish and the Spider, Sway, and Click 04 “At the heart of The Go-Giver is a philosophy—actually, a way of being— 05 that will dramatically increase your business, enrich your life, and make 06 an extraordinary mark on the world around you.” 07 — Gary Keller, founder and chairman of the board, Keller Williams Realty, Intl; New York Times bestselling author, The ONE Thing 08 09 “Burg and Mann have crafted a business parable that is drawing comparisons with Dr. Spencer Johnson’s wildly popular 1998 book, Who Moved My Cheese? . 10 The world always needs a fresh approach to its most important messages. The 11 Go-Giver is a great way to spread a positive and enriching message.” 12 —Soundview Executive Book Alert 13 “Most people don’t have the guts to buy this book, never mind the will to 14 follow through and actually use it. But you do. And I’m certain that you’ll 15 be glad you did.” —Seth Godin, author of Tribes and Linchpin 16 17 “The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations. [The book] taps into a universal truth: Giving and 18 receiving aren’t mutually exclusive ideals.” 19 —Huffington Post 20 “The Go-Giver is the best business parable since The Greatest Salesman in 21 the World and The One Minute Manager. This book shows that putting the 22 other person first is the key to business success and personal fulfillment. It’s also the most profitable.” 23 —Pat Williams, author, Leadership Excellence; 24 senior vice president, the Orlando Magic 25 “The Go-Giver is filled with timeless truths practically presented that will 26 positively transform every reader; it’s a brilliant and easily read guide to 27 doing good and doing well.” —Rabbi Daniel Lapin, author, Business Secrets from S28 the Bible and Thou Shall Prosper N29 9781591848288_GoGiver_FM_pi-xviii.indd 1 7/8/15 2:55 PM 01 “Trust is established when you act in the best interests of others. This 02 terrific book wonderfully illuminates this and many other principles of contribution, abundance, service, and success. In a style both engaging 03 and insightful, The Go-Giver delivers a very powerful message.” 04 —Stephen M. R. Covey, New York Times 05 bestselling author, The Speed of Trust 06 “Our deepest desire is to be taught and transformed by wisdom presented 07 in its simplest form. Burg and Mann have mastered storytelling by re- turning us to the sacredness of our ancestors—giving, living, and thriv- 08 ing while expressing passion for common sense.” 09 — Temple Hayes, author, When Did You Die?; 10 spiritual leader and difference maker 11 “The greatest leader is a servant leader. The Go-Giver tells a great story 12 about how to serve your way to success.” —John Addison, past co-CEO, Primerica, Inc. 13 14 “The Go-Giver is a lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.” 15 —Lois P. Frankel, Ph.D., author, See Jane Lead 16 and Nice Girls Don’t Get the Corner Office 17 “Similar to Mitch Albom’s Tuesdays with Morrie, providing wisdom and 18 insight on how to be more successful.” 19 —TheStreet.com 20 “The Go-Giver does everything I would wish a good book to do. The story 21 captured me from the very beginning to the very end. The lessons touched 22 home again and again. Good books do that. This book does that. Read it to the very end.” 23 —Michael E. Gerber, New York Times bestselling author, The E-Myth 24 “The Go-Giver should be handed out to every new college student as re- 25 quired reading.” 26 —Angela Loehr Chrysler, CEO, Team National, Inc.; 27 director, National Companies, Inc. 28S “A classy and timeless read.” 29N —Jones Loflin, coauthor,Juggling Elephants 9781591848288_GoGiver_FM_pi-xviii.indd 2 7/8/15 2:55 PM “A quick read in the spirit of The Greatest Salesman in the World and The 01 One Minute Manager. Burg and Mann write with a simple, informal style 02 that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’” 03 —Publishers Weekly 04 “The Go-Giver is a gem, filled with uncommon wisdom and five-star in- 05 sights. A must-read book by anyone who wants to get more out of life.” 06 —Gerhard Gschwandtner, founder and publisher, Selling Power 07 “The Go-Giver has had an enormous influence on how I do business and 08 live my life, and I’m honored, humbled, and grateful to share the Five 09 Laws with others. Thank you for helping to make this world a better place, and me a better person!” 10 —Harriett E. Dominique, senior vice president, Corporate 11 Responsibility and Community Affairs, USAA 12 “Burg and Mann have demonstrated that adding value to people’s lives is 13 the way to climb the ladder of financial success. Focus on adding value to 14 others and your own success will skyrocket.” 15 —Fran Tarkenton, Hall of Fame quarterback; founder and CEO, GoSmallBiz.com 16 17 “I don’t know that I’ve ever read a more powerful book about succeeding in business and life.” 18 —Gloria Loring, singer and actress; author, 19 Coincidence Is God’s Way of Remaining Anonymous 20 “The Go-Giver hits a bull’s-eye on the subject of success in business and 21 life. Burg and Mann clearly understand how helping others succeed will 22 help you succeed. I highly recommend this book.” —Dr. Ivan Misner, bestselling author, Masters of Success; founder, BNI 23 24 “For those who enjoy business parables, The Go-Giver is one of the more memorable books to come along.” 25 —Editor’s blog, Soundview Executive Book Summaries 26 27 “These five simple principles will help you achieve your goals and fulfill your dreams!” S28 —Brian Tracy, author, The Psychology of Achievement N29 9781591848288_GoGiver_FM_pi-xviii.indd 3 7/8/15 2:55 PM 01 “Short and sweet, this business parable packs a punch with its timely message 02 of generosity. In our fast-paced world, we all need to be reminded of the genu- ine human spirit that builds the foundation for success. You’ll love this book!” 03 —Nido Qubein, president, High Point University 04 “This book is exactly what is meant by the phrase ‘Great things come in 05 small packages.’ The messages within these pages are treasures you will 06 want to read over and over and share with all those you care about. These 07 are the true keys to success in every aspect of life.” —Tom Hopkins, author, How to Master the Art of Selling 08 09 “A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People . an uplifting, quick read of a book that will appeal to 10 customers who want to bring more heart and a holistic sense of mission to 11 their livelihoods.” 12 —Retailing Insight 13 “The Go-Giver taps into the secret that the mega-successful already know: 14 Personal wealth is the by-product of making the world a better place.” —Paul Zane Pilzer, bestselling author, The Wellness Revolution; 15 two-time U.S. presidential economic adviser 16 17 “This book makes a good first impression, and an even better second im- pression when you realize that the parable is deeper than you first thought.” 18 —Life Insurance Selling 19 “Burg and Mann have taken the complicated game of business and in- 20 fused it with clarity and purpose.” 21 —Philip E. Harriman, CLU, ChFC, president, 22 2007 Million Dollar Round Table 23 “Deftly written and thoroughly reader-friendly . informed and infor- 24 mative as well as inspired and inspiring.” —Midwest Book Review 25 26 “The Five Laws are beautiful in their simplicity, but it is Mann and Burg’s powerful storytelling that elevates them from the simply motivational to 27 the truly inspirational.” 28S —Scott Allen, columnist, Fastcompany.com; coauthor, 29N The Virtual Handshake 9781591848288_GoGiver_FM_pi-xviii.indd 4 7/8/15 2:55 PM 01 02 03 04 The Go-Giver 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 S28 N29 9781591848288_GoGiver_FM_pi-xviii.indd 5 7/8/15 2:55 PM 01 02 03 04 By Bob Burg and John David Mann 05 Go-Givers Sell More 06 The Go-Giver Leader 07 08 09 Also by Bob Burg 10 Adversaries into Allies: Master the Art of Influence 11 Endless Referrals: Network Your Everyday Contacts into Sales 12 The Success Formula 13 14 Also by John David Mann 15 16 Among Heroes (with Brandon Webb) 17 The Red Circle (with Brandon Webb) 18 The Slight Edge (with Jeff Olson) 19 Take the Lead (with Betsy Myers) 20 Flash Foresight (with Daniel Burrus) 21 The Secret Language of Money (with David Krueger, M.D.) 22 You Call the Shots (with Cameron Johnson) 23 24 25 26 27 28S 29N 9781591848288_GoGiver_FM_pi-xviii.indd 6 7/8/15 2:55 PM 01 02 03 04 05 The Go-Giver 06 07 08 A Little Story About a 09 10 Powerful Business Idea 11 12 13 Bob Burg and John David Mann 14 15 16 17 18 19 20 21 22 23 24 25 26 27 S28 PORTFOLIO / PENGUIN N29 9781591848288_GoGiver_FM_pi-xviii.indd 7 7/8/15 2:55 PM 01 02 03 04 05 06 07 08 09 10 11 12 13 14 PORTFOLIO / PENGUIN An imprint of Penguin Random House LLC 15 375 Hudson Street 16 New York, New York 10014 penguin.com 17 18 Copyright © 2007, 2015 by Bob Burg and John David Mann 19 Penguin supports copyright.
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