Design & Layout

DESIGN & LAYOUT

What is design? It is the way that objects are arranged on individual spreads. It could be a sparse and contemporary design with tons of white space and hairline rules, or a spread with wall-to-wall designs with tons of photographs bleeding off the page. THEME Deciding the yearbook theme is the most important thing to do prior to starting a yearbook. The purpose of a yearbook is to tell the story of a particular year. The staff’s job is to capture the mood and climate of the school year and to tell the story so that it is believable, real and remembered. Each staff should endeavour to come up with that perfect word, phrase or expression that sets it apart from other years. The theme should enhance the yearbook to tell the year's story. Remember the theme, design and coverage need to make sense together.

A THEME SHOULD: COLOUR *Find Design • Unify and create a mood for the book CMYK are the four colours that create the colours & Theme in a yearbook. They are cyan, magenta yellow and assignments • Be appropriate for the school and the year black. Your yearbook colours can be chosen and in the Plan It! • Have both text and graphic elements created from the Process Colour Guide booklet. Handbook. Monitor colour is light and created using RGB (red, • Create continuity throughout the book green and blue). Printed colour is CMYK ink on paper • Be visible throughout each section stock created using the mechanics of the printer. CREATING YOUR THEME: Monitor colours and printed colours vary because colour is dependent upon the output mechanism 1. What’s the big idea? making the colour. RGB has more visible colours 2. Is there something big happening this year? than CMYK therefore, not all colours on a monitor can be printed. Like different monitors display 3. Do you have key words? Do these words have variations of colour, printing devices produce luggage, which may distract from the book. variations of colour. 4. The theme may lend to a unique organization of • The Process Colour Guide is the most accurate the book. guide as it is CMYK ink on paper stock. 5. Design Concept should be linked to your theme and influence the book page design. VISIBLE COLOUR GAMUT

6. Make sure that the theme can be represented RGB COLOUR GAMUT throughout the entire book. Cover, endsheets, PANTONE COLOUR GAMUT opening and closing pages, divider pages and design CMYK COLOUR GAMUT elements (fonts, colours, folio tabs, and graphics).

7. Use colours, fonts and design elements to further your theme.

8. See Friesens Yearbook Curriculum Guide for a list of theme suggestions.

HARMONIOUS VARIATIONS • A square placed within the wheel points to the The colour wheel can be used to show groups of tetrads, (four complementary colours). Example colours that are in perfect harmony. These colour tetrad, yellow, red-orange, violet and blue-green. combinations express the highest intensity and Using Itten’s Colour Wheel, ‘perfect’ colour pairs, colour force. These groups can be found by using a triads and tetrads can be easily identified and needle, an equilateral triangle and a square. used both in yearbook photography and design to • A needle across the colour wheel shows the create strikingly beautiful and harmonic colour complementary colours, e.g. yellow to violet, combinations and effects. These pure colours can orange to blue. be changed in tone, tint and shade. Tone is a colour with black or white. Vary colour tint by adding white • An equilateral triangle, placed within the wheel (opacity) or shade by adding black. points to the triads (three complementary colours). Example triad, yellow/blue/red, green/ violet/ orange.

0 0 100 0 *Itten’s Colour Wheel 40 0 100 0 0 30 100 0 YELLOW can be found on the N YE EE LLO -GR P W Colour Pop poster W OR LO A L NG YE E included in the Yearbook Kit. 70 0 80 0 0 55 90 0 T T O N R E A E N R G G S S E

E N

D E

R R

100 5 10 0 G 0 80 100 0

T T A

E B

B L P P D U E E R T T 80 55 0 0 0 100 60 0

BL T UE E V IOL IOL V ET S RED VIOLET 85 75 0 0 30 90 0 0

60 90 0 0

P Primary S Secondary T Tertiary CREATING A TEMPLATE ELEMENTS OF A SPREAD Templates are very helpful when you are designing/ Readers have short attention spans. To combat that, creating your yearbook. They keep the look of your designers have developed a variety of tools to pull book consistent and take the reader into the text as well as through the text. the pressure away from Entry points, while they rarely add information, DESIGN AT A GLANCE! having to design each serve to help the reader navigate the spread. STEP-BY-STEP individual page. Once DOMINANT PHOTOGRAPH you have a template on 1. Start with a column template and The dominant photo on the page, all you have to determine the eyeline. a spread is the most do is drag and drop your DESIGN AT A GLANCE! 2. Place your dominant photo. important visual piece. pictures. Friesens has a DOMINANT PHOTO 3. Addadditional photos that follow the This is what grabs wide range of premade eyeline. attention and draws the • Isit obviously the largest photo on the page? templates you can use as 4. Keep the spacing between reader into the story. • Is it the most interesting? is or change to suit your photographs consistent. Not every image has • Isit the most technically correct photo needs and re-save as a (Recommended: 1 pica). what it takes to be a on the page? (In focus, rule of thirds, custom template. 5. Placeyour headline and copy block as dominant photo, it is leading lines, excellent colour, and one rectangular element. Go through your page important to choose the great tonal range?) 6. Addcaptions so they are close to their ladder and figure out right photo for the story • Does it work well with the rest of the respectivephotograph without placing how many templates you and the layout. photos on the page? • Is there a dominant on every page? thembetween elements or more than need to create and how EYE LINE two stacked on top or beside each many pages you can use If the dominant other. that specific template photograph is 7. Make sure all exterior margins are for. For example: you horizontal, the top or well-established. many only need to create bottom of it, whichever DESIGN AT A GLANCE! two sports templates doesn’t extend to EYE LINE that can be alternated. 1 the edge of the page, • Is your eyeline placed /3 or ¼ of the You may also create different templates that you determines the eye line. page and not in the centre? can layer. For example: Headline template, graphic All other items should • If your eyeline is broken, is it only once element template, background template, and picture set on or hang off the and for a purpose? placement template. Once you layer the multiple eye line. Think of the eye • Eyelines are usually 1 pica wide to templates you can save it as a new template. line like a clothesline maintain consistent spacing; if more, with clothes blowing up is there a purpose? or hanging down off of it. • Wouldthe addition of a second eyeline The eye line should not help stabilize the page? be in the center of the spread but should be about one third from the top or bottom. FOLIO TAB SECONDARY HEADLINE The page information (title, section, page numbers, (SUB HEADERS) etc.) should be found on each page of the yearbook. Add information in a form similar to a sentence. This section of the page They are usually one-third to one-half the type size is called a folio or a of the headline and are often in a contrasting font. DESIGN AT A GLANCE! folio tab and is typically BODY COPY FOLIO TABS located at the bottom The main story designed to be read. • Does the Folio highlight the theme? of the spread in a • Is the folio visually interesting? horizontal like crossing CAPTION • Is it clear and easy to read? both pages. A short copy block that describes what is happening in a photograph. • Doesthe folio add to the content of the Folio tabs not book and stimulate interest? only provide quick • Doesthe folio include page numbers? information, they can also assist in pulling your theme through each page of your book. This can be done through colour, graphics, fonts, and text. HEADLINE Large type, usually the largest on the page, that pulls the reader into the page while adding information. COLUMN DESIGN

12 Column Design 24 Column Design The columns help to develop a layout that will Narrow three-pica wide columns – too narrow for clearly direct the reader to the information. The any thing other than a flush-right or left caption – more columns, or grids, the more variation there offer more opportunities. Set rules for caption width can be and the more opportunity to use white space and body copy as well as possible exceptions that to create a very different design. will offer consistencies from spread to spread.

GET ATTENTION Since spreads can’t be made up of all dominant elements, designers find other ways to move readers around the spread. A number of things draw readers in: a cut-out photo, large headlines, color use and more.

Readers have short attention spans. To combat that, designers have developed a variety of tools to pull the reader into the text as well as through the text. Entry points, while they rarely add information, serve to help the reader navigate the spread. Headline Lead-ins Large type, usually the largest on the page, that The first few words of a paragraph set in bold or all pulls the reader into the page while caps contrasting to the Roman of the body copy. adding information. Pulled Quote (inset quote or lift-out Secondary Headline (sub headers) quote) Add information in a form similar to a sentence. An excerpt from the text placed in a larger typeface They are usually one-third to one-half the type size on the same page to entice readers into the text. of the headline and are often in a contrasting font. Caption Body Copy A short copy block that describes what is happening The main story designed to be read. in a photograph. Initial Letter Colour The first letter of a paragraph set significantly The background, screens, and rules that larger than the surrounding text but with the same attract attention. baseline as the first line of text; often the height of Cut-out Photographs at least three lines of text. The unusual shape of a cut-out photograph carefully Dropped Cap framed by text, pulls attention to that text. The first letter of a paragraph set significantly Folio Tab larger than the surrounding text on the baseline of Page numbers and page content information are the line of text equal to the height. found on each page, and this space on each page is called a folio, or a folio tab. 75287 Fonts Poster_75287 Fonts Poster.qxd 5/23/2012 9:15 PM Page 1

75287 Fonts Poster_75287 Fonts Poster.qxd 5/23/2012 9:15 PM Page 1

HEADLINE FONTS Childs Play Glenn Path Finder Typodermic 75287 Fonts Poster_75287Ab Fontsb Poster.qxdey 5/23/2012 9:15 PM Page 1 Pegasus Christina Good Mood Unique AHbEoAvDeLINE FONTS Chrilisdtsy Play Glrenan phics Peaotphl eFsi nTdyepre UTynpoidesrmpicace Abbey Pelgasausnet benson Adrian Chlervisetrina Groaoyd Mood Unnitqeude Land AHeEriAaDl LINE FONTS Childs Play Glenn Peoples Type VUTyibnporidoecsrmepnicatrcice Above Clihffroisrdty HGandr Waritpinghics Poatthe nFtinder Abdbreyian Coast Wise Good Mood Pelgasausnet benson Unniitqeude Land Airmole Chlervisetrina HGarnadyy Man Power Symbol Vicious Circle Aebroiavle Clhifrfiosrtdy Peoples Type VUibnrioscepnatrcice Airmole Antique Compact HGanedr mWaritpiin gHheicasd Proetteenxtt Wall Writing Adrian Coast Wise Prleattyn eThtr ebatenson WUnitdeed ELaynedd Aiirrmmoolele Shaded Coloelveetrica HGighar Emnaodtyioyn Man Power Symbol Vicious Circle Aeirrmiaolle Antique Clifford Pricedown WVaiiblldlr oWscerewinteitnrrgaicge Airmole Stripe Cormapascth Hanedo Wmtritin g HTeaudb Proetteenxtt Airmole Coast Wise Prroiemwtteyrr TAhSrpyempalbetosl WVicirioedudes ECiryceled Ahimrmadole Shaded Crouoelvetica Higha Eumnnodstitoyonn Man Airmole Antique Compact Primiceerd Porwinnt Wailldo rWsderwsit einrWgageorth Ailromnodlrea Stripe DCarjaa sh IHgenomitie HTeaudb Pretext HEADLINE FONTS Childs Play Prreimtteyr T Ahrpepalets WTypioridededrem icEyed Ailhbrmermatdaole Shaded DCarokuooelltvaetica GHighl eEumnnontsiotnon Priavateh Finder Yearbook Abirbmeyole Stripe Iron Maiden Preigimacsuesrd Powrinnt WUinldoi qrsudewse erWageorth Aleloxn Odnrea DCaahrnjaarisshtina JGIHgaonocoikttdiee MTouobd Prolific Zoom Prueimbolpelirc eAsp Tplyespe ZYWUunilereimeasdarpbaocoek Ambhlbamoenrvatidae CDrahukreoilsttay JGHohrunanssotponn hTeixcts Private Adrian Dangerous Script Iron Maiden Prlimaern Perintt benson ZWUnooiotremdds L Wanodrth Alelmoxne Odrnriceaan DCaaalnrjeaiaaver JGIguarlncaiikaytine Puroppliyf icLike Aelrbeiratla DClaifkfootrda QPriuvuabitelcikcen TYZVEiubleXreomTac aOerRnb troicok Amnadnirew Daenlgaernouesy Script JHIaronudh oWnmnsrioti nbg MToexat iden Potent Coast Wise HZEoAoDmLINE FONTS Aliemnrmxge oOerlnliecaean Dealnrigiaaht KHJualcnrikdmaiyane MSuanture RPuroeopwdpliefyhr ie cLSaikydmebol Vicious Circle Public ATZEluplXhemTon aOsoR Aminramdnoirleew Antique Compact RPQerulaexicetdkeexnt WTYPOGRAPHYall Writing Aries Daiernelgcaetrnouesy Script KJHoeauhnmrmsmoin ba HTo eFxaut dture HEADLINE FONTS RPreetdptyhe eTlhardeat BWChoosingoccii thed righte set E of fontsy fore yourd yearbook is a very important process. Friesens provides you with Arimnrt gmeReroeilclcaeoar nSdhaded DCeaoilrsoigilavpehattitcach JKualriamna Suture Puppy Like hundreds of free fonts that you can use without any copyright issues. Using a Friesens font helps make your KHigh Emeontiodn all Quicken CTAiEltpiXzheTon nOsoR Ainrmdorleew Stripe CDerlaasnhey RPreielcatexudedorwnn to Earth Wprocessild even s smootherewe becauserage there are less spacing issues due to the fact that we work with these fonts Arsiehsley Diorercitan KHJeuayoLrmotgmoba oT Fuutbure BHeveryoEc cday.Ai DLINE FONTS Arhnmt gaRdeelcaord Deilsigphattch Karma Suture RPreeimvdpehere slAaapld pSleusbject CWuirrteisd Assault DCrrooupienlg Paint KHingusne nsFtdoonantll CABodyiltpi Copyzheonnso Captions Alondra Daja RPoreiumelgahtex rueR dPirdreninrt to Earth DW• Generally,avoidr bodyd scopy isW set in serifo type.rt Theh • Design is about contrast so captions are often Arstie hsLleeiysure EDairorertcithaqnuake KIgeanynLroiotmgcoekao Fuutture serifs have “feet” at the ends of the strokes of set in a smaller version of the body copy, 8 or 9 SRcehvpoeoerlsl Balo ySubject DCBeousccirrieteis BAarlbbste rystR aMaecauokreldrt EDdraoeiokspnion tpgM aPaialltisntch Kinrgsee nFddoanltil t Private Ythe elettersa thatr linkb letterso intoo wordk and words point, but is bold faced or italicized to provide Iron Maiden Roueght uRirdenr to Earth EZDCintobiatovoi lineszinoedy nthatm improve readability. Body copy is that contrast. Whatever your body copy is, i.e. BAleastxr h kLOlineeneiygsure EDaalonrliartsihaqnuake KJeanycLookgcioekout SPreaoml ifSitcress generally set 9 pt. or 10 pt. Garamond, captions should be the same but bold Lawrence SPRhcuehbavoleroirplcs aBlo ySubject ZDCeuslirreetmeisa or italics. BAmaaabrnyni M Yakaerrd EDdnrogeoepnibn rgM ecPihallitnsrte Kings Font E• lThee gothera nschoolce of thought on body copy is that Assault Dangerous Script LKJeothr’sn es oEnda tTiextt sans serif is fine for body copy and, indeed, many SRhoaeuarmgp h TRSyipdetreerss FEDbaaovsintdy Pardon Headlines BAaamtxr etkLerierinciagsnure EDanlrgrliteasbhqruecahketre KJunloiacnkout Puppy Like children’s books are in sans serifs as are other • To limit the number of font families in a section of Laettwer rPerfnecct e School Boy books. Body copy is generally set in 9 or 10 point a yearbook, the captions and headlines are often BAanbdyr Mewaker Eden Mills SQhhueaiicrkkpen FETDielrEessigXrte aTeHn ocOmeRe Baearnc hY Carodmber DEnegEelbxarpencahentyrdeed LKJeiutrn’smc e Eobdaltonit HandE shouldAD beL aI readableNE font.FO NTS set in the same font family. Headlines are often ABanrgkeilnag SRhheaearmopd TthSypetereassd GFEabatolsinntyg P Gaurndon set in 30 pt. type or larger. Subheaders and even Baxter DEenllgligiesbhrtechtre LKeattrerm Paer fSecut ture the main headline might also be set in the same Belinda Eric Brush Liattwler eSnqcueirt SRhehloaewaxiyerkdp EAlelpghaonncseo Barn Yard EngEebxrpecahntrdeed Let’s Eat GFiorosdt NHaomme e font family as the body copy. BAerneinaeysch Comber EDixreccet ss LKoianarcmdoealnd Future Sharp Type Bocci Engebrechtre SRhmeooptoelthsail HGFaatllsiient gP Gaurndon • The font for headlines may or may not be BAeralitnxd atReercord FDaiscptaotrch LKiettteelrne Pd eaSrlflqectuirt the same font as the body copy or captions. Berylium Eric Brush Long Teeth SRqhheouewtaiuyskrhn to Earth FCiirtsizt eHnome BAeesnernakhylclehye yComber FDEairxocEhiclrxd eipasansnded LKeoiynLaocgdooelnd JGoaomd Neamse Frequently, the headline is the place where the MacBeth SRtehmeelfoivsohteorstahl sSauilbject Curtis staff may exercise more design flair, by choosing GHatlliieng Gun an attractive, easily read font. That adds contrast BAeeelistrndsyaysliuamult FDEerrolaoiczpi ncgB trPuoaisnhrt LKiiotnngtgsl eFT oSneteqthuirt Lynn Madison SRoqhuougwha yRsihder GDoaovdi dName to the spread. The subhead provides contrast to BAentn yLeisure Excess Knockout Stern MJaamnliekse the main headline in several ways: size (maybe Beigrk lFeiyction FEaeairlctrhil tdPhoqinutake MLoaacdBdehetdhatter Stecmteilhlf iTsohomoe l tBhosyail Baby Maker EFdaenc Mtiollsr HLDeayslnirienee only one-third the size of the main headline), Blaeeirtrsyylium Feilriez Walk MLKorangien T dPeeihthrtase Maximo boldness, posture (italics) and even space. Madison Sqteateumrn aiSsdhtreses Ebony Boaeicgrrck ik lFeWiiynoctrgkiosn FEaeirlclthlili dsPoint ManadcBelaeth Steelfish NJMuaammnblei kSsceull Flashy MLawadrehnacteter Shtill aTmrep LElyengnance Bolaeanitrnsrieyn Yard FEneilgriezeb rWechatrlke MLeotna’soi nf Eo anPtthorase Sublime RMeagxaiml o Flippant Madison Shwtatreiprf rntTiypde e Fast Pardon Broaicigxact i eFWricotrkiosn FEelnoaltgso ehPbyorinetchtre MLeatatnaedrr dePileoahrfeacttter Still Tme A MNruamnmblai kSrceull Shuoebdiliakm eJerk First Home Bloarenirnaioe cnhs oCnomber FirEex pWaanldked MLoiananosicnfto enPlrnth oMrainsde BMReeargyxailml o Floiopt pLaoonste Shwtpiofrtltiadseh Font Gatling Gun Breorloicniodackai Works FElroaicso hByrush MLitatanldere ilSaoquirt DNA rrueamammba SOrcurpllhans Franklin Matter of Fact Supheuro oTwbhdinlyiam eJerk SERIF SANS SERIF CURSIVE BLOCK Boeunrnnncioeykneston Excess Monaosftoenrt oMind RGBoeeorgdy aNllame Florioept epL aoTonsiteme MLoelatedd eTdext Swmwpifotleoeatts hThs iamFiloent Efflorensce Brruoiroakning Facts Factor A Hraalimear Berylium Froanoklin MLoinaacgt rhtTiaeoeeerth lof Fact TSuaqpneor iuTahdian sah Jerk GDroeoadmfis hOrphans Burcokneston Frenzy CBaemrkilllaey Faiorrcoheiltd eL oTosieme MealatsceBdt eeTtrhe xMt ind Steewlpfishleeats Th imFoent SBJEefxaefsrmlmoyitrlheenssce CBruaoromkninpgb Fealctls Fuddy Duddy Minor Tasteful Lynn Betsy Ferlaiznklin Moidaecrtnh tAareter lof Fact STuapenr iTahin TGDeroeeoadnmfis hOrphans CBauricket GFargeenzy Madison TStheircnk BCaimgi llaFiction Ferlte ePo iTntime Melatoedlde hTHeaxtiltl er Stwill Teme t Time VMSEeafxfshalmoinkitrhlaeiknesce CBasuaerymninpgb Fealctls GFaundtudry Duddy Minor Taosmtetfuhul mb Blair Fire Walk Moidoaecrringnh a AarPnt ehWlraayse Tania MTGeoaeoxdnimfisoh Caarmiilla GFarengeenrazl yMotion TSrhteircnikddye CBaoscsicdiy Works Flashy Mandoelel aHill Tear Gas NVSeaxushmiiktbha Scull Casaeympbell GFaeunndtudriyn eDuddy Mugigny Noerw STaousmtebtfulhiulmmeb CBoansnuieal Moodnoeorrnfg oAarnntt Wo ay RTeeegnal Cahriarisma GFlaehingpoerpsatla nMWtotriointer Olive Oil TSwhreiexifctnukrde yCover BCarsisiady Foo Maorlei oHill Tear Gas A Varhaimkaar Cahseeeyrs Type Gaeninvtueriy naend Take OMuogdglye sNew TSyoolemrdthaum Jb erk BCarsuoanl son Foot Loose OMloiavrsegt aOenri lW Mayind Texture Cover Beryl Printed in Canada 75287 Cahssaidryisma Gehnoersatl MWotriointer TSrpelnadsyh Font CBhreoeorks Type GFerannukliinne OMuogadgytle stNeewr of Fact Tyelear r Gas Dream Orphans Casual Give and Take Super Thin Bucket Printed in Canada 75287 Charisma GFhreoest TWimrieter OMleilvteed O Tilext STwexteueret CToviemr e Efflorensce Burning Facts Tyler Goodfish Cheers Type FGriveen zaynd Take OMiocdlehs ael Tania Camilla Printed in Canada 75287 Fuddy Duddy Minor Tasteful Sexsmith Campbell Modern Art Teen Cari Gage Thick Casey Gantury Mole Hill Tomthumb Vahika Morgan Way Cassidy General Motion Trendy Genuine Muggy New Tear Gas Casual Charisma Ghost Writer Olive Oil Texture Cover Cheers Type Give and Take Oodles Tyler Printed in Canada 75287 75287 Fonts Poster_75287 Fonts Poster.qxd 5/23/2012 9:15 PM Page 1

75287 Fonts Poster_75287 Fonts Poster.qxd 5/23/2012 9:15 PM Page 1

HEADLINE FONTS Childs Play Glenn Path Finder Typodermic Abbey HEADLINE FONTS Childs Play GPelegansnus Typodermic Christina Good Mood PUantihq uFeinder Above ACbhbreiysty Graphics GPoeodp lMeso oTdype PUegnasuis space Unique Christina Peoples Type Adrian ACbloevveer CGhrraisyty GPlraapnheitc sbenson United Land Unispace Aerial Adrian PVilbaronceetn tbriec nson United Land Clifford CHandl Wervitinger GProatyent ACoaestr Wiiasel Clifford Vibrocentric Airmole Handy Man HPanod Wwriteinrg Symbol PVoicitoeuns tCircle Airmole Antique ACiormmpaoclet Coast Wise Pretext PWaolwl erW rSityimngbol Vicious Circle 75287 Fonts Poster_75287 Fonts Poster.qxd 5/23/2012 9:15 PM Page 1 Hemi Head Handy Man Airmole Antique Pretty Threat Wide Eyed Wall Writing Airmole Shaded Coolvetica CHigho Emmoptioanct Hemi Head Pretext HEADLINE FONTS Childs Play AGliernnmole Shaded CPoaotlvhe tiFcainder PTryipcoeddeormwinc PWrieltdt ys Tehwreeraatge Wide Eyed Airmole Stripe Crash Hot Tub High Emotion Abbey AGiormodo lMe Sotordipe Pegasus PUrnimieqru Aepples PWriciredeodwn Wild sewerage AChhmraidstina Cruel CHruanstson h Hot Tub Above Christy Graphics Peoples Type PUrinmeir Psripntace PWrimoerrd Asp pWlesorth Wired Alondra ADhamjaad CIgruneilte Hunston Adrian Planet benson United Land Primer Print Words Worth ACllbervtaer ADGalrkoaonytdara Daja IPgrivnaittee Yearbook Aerial Clifford Iron Maiden Vibrocentric Yearbook Alex One ADHanaldb nWearrtitiang DJPaaokcokttieaent Prolific PZrivaotoe m Airmole Coast Wise Power Symbol IPVruiocbniol uiMcs aCiidreclne Zulema Zoom Amani AHleanxd yO nMean DJoahnnason Text Jackie Prolific Airmole Antique Compact Dangerous Script Pretext Wall Writing Public Zulema American ADHmaeraminaii Head DJuanlgiaernous Script JPouhpnspoyn TLeixkt e Coolvetica Pretty Threat Wide Eyed TEXT OR Airmole Shaded Andrew ADHighme Emloteaionrniceayn Daria JQuuliiacnken Puppy Like ACCENTJPruicme FONTS:dbowon W• Tryil notd to ssete longw blocksera ofg copye in anything but QHEuAicDkLeINnE FONTS TEXT OR Airmole Stripe Crash Rregular.ed Avoidhe longa blocksd of all caps or bold text. Angela ADHenolidgtrhe tTwub YearbookDKaerl mdesignersaan eS oftenyut upickr a ethird font family, a Jumbo HEADLINE FONTS familyPTyrpi thatmod efitserr themA lookicp pandl feeles they want for the Wired Alphonso HEADLINE FONTS AChmiladds Play Glenn Path Finder R• eTryl anotx toe dchange the font, size, or leading of Redhead Cruel AHnungstoenla book,De landig a familyht that fits the theme, to provide Karma Suture Aries Direct Karma Future your body copy within a section. Consistency is Alphonso Abbey Alondra DGaojoad Mood Pegasus contrastPUrinm ietor theq P uotherrine ttwo font families. This third Words Worth RBoeclcaixed Christina Art Record DIginsitpeatch Direct KRa must.erpmeal Future APreioesples Type fontKU familyneni maydas bell pa decorativeac fonte or a script/ RYeetuarnr btoo oEkarth Citizen Bocci Above AChlbreristaty DGarkaotpahics Art Record cursiveDPriivsa font.tpe atch • Serif fonts are more readable in long copy blocks Repel Ashley DIroonri aMnaiden KeyLogo Kthane sansnd serif.all Adrian AClelexv Oenre DGarnaay Planet benson PUrnoliitfeicd Land RZeovoemrsal Subject RCuerttuisrn to Earth Citizen ADJraosocpiknhgi lePeaiynt Dorian K• eFory Lheadlines,ogo sidebars and captions sans serif Aerial Clifford Assault KPVinuibgsbr Foloicnctentric Zulema Reversal Subject Curtis Amani At Leisure JPohonstone Tnextt Drooping Paint Rocanug createh R icontrast.der Consider looking for a font David DHaandn Wgreitirngous Script AEasrtshaquuaklet Knockout Kinthatgs has F ao condensednt or compressed version Airmole Coast Wise Daria Power Symbol PVuipcipoyu Lsi kCeircle School Boy RDeousgirhe Reider David American BHaabnydy M Maakner AEJdueltni a LMneillissure EKarrtehdqiuatke Kforn sidebars,ock aso theseut are often narrower than Airmole Antique AConmdparcetw Delaney Pretext QWaulli cWkreitning TtheE XstandardT O bodyR copy and may prevent SEcbhonoyol Boy Desiree BHeamrki iHnegad BEJaulblmiys bMoaker Eden Mills KSHhyphenation.erEamAe DSdLtrieIsNstE FONTS Pretty Threat LRWaewdirhdeeena cEde yed Sharp Ebony Airmole Shaded AConoglveetlaica Delight BKaarrmkai nSguture • Use a sans serif at extremely small sizes e.g. SEleeamg aSntcreess BHigh aEmrotnion Yard Engebrechtre EvenELetl with’lsi thosesEat basic guidelines, choosing fonts Alphonso Pricedown RWeilladx esdewerage LShasportsarwp Tscores.ryepence Sharp Elegance Airmole Stripe Crash Direct BKaarrnma Y Faurtdure remainsEnge bfarr fromech ant exactre science. Choosing a Let’s Eat Fast Pardon Aries BHaoxte rTub Engebrechtre Letter Perfect B• oReadabilitycci is about contrast. Black type on a Primer Apples bodyRW copyeirp fonteed canl be critical to the success of the Sheik Sharp Type Fast Pardon Ahmad ACrute lRecord Dispatch publication and can influence the look and feel of white background is the most readable. Reversed First Home BHeunastconh Comber BKaExexntdpeaarllnded ELRninegcteuborlnnec httor eEarth LCeittteizr ePnerfect Alondra Daja Primer Print theW publicationor das wells as itsW readability.orth Shtexto (whitet type) on a black background, used Sheik First Home Ashley DIgonritiean BKeyeLaogcoh Comber Expanded Linin bodyc copyol ndecreases readability. (Note: White Gatling Gun Belinda Eric Brush WeLRi trecommendetvlee rS thatsqa youuli rpickSt uout ba couplejec oft fonts Curtis Alberta Private Yearbook Shtypeow on ya black background is easier to read on a Shot Gatling Gun ADaksostaault Drooping Paint Kings Font you like and print them side-by-side on a test Good Name BIrenonny Maiden BEexlindcaess ELroica dBerudsh LDitmonitoratvlied than S inq print.)uirt Alex One At Leisure Prolific layout.RZoug oThish o Rwillmid helper you ensure that the fonts you Smoothsail Showy Dana EJaarctkihequake Knockout • Coloured type or type on a coloured background Halie Good Name Berylium BFPeuannbcylticor likeELSo cxgonh wellgc o eTtogetherosele stBh ando complementy your theme. LDeosairedeed Amani Baby Maker Eden Mills Zulema Sqis evenua lesss hreadable. Smoothsail Dangerous Script Johnson Text BKerryelidumit Exercise:Fa cCheckingto readability,r see Yearbook James Halie Berkley Fairchild MacBeth L• oTextng on aT photoeet decreasesh the readability of the BDaarriaking Puppy Like CurriculumSeam GuideSt rDesign:ess page35 SEtebelofishny Squash American EJullliiasn Berkley type and distracts from the photo. Lynn James Betsy FLQealuiwz irceknecne RULESFSTaihrEchXial dFORTr CHOOSINGpOR FONTS MEleagcBanecthe Steelfish Andrew BDealrann Yeyard Engebrechtre Let’s Eat Madison • Set type in upper and lowercase, avoiding the use BJuigm Fbioction Betsy RememberFHelEizA theseDL rulesIN areE just F guidesON andT thatS Stern Manlike Lynn Felt Point sometimesMSharap dT breakingyphe a thet ruleste worksr out great. MSFoftaai allll sd Tcapstmi seexceptPoa innr blocksdo ofn one or two words. Angela BDealxigtehrt EKnagrembar Secuhtutrree LRetetedr Pherefeactd Stern Manlike Blair BFirige WFicatlkion WhenFMSAehlal ptchoosingei hniPo koPn fonts,inshtor starta withse a few, try them M• Mosta script,dh cursiveat ort decorativeer fonts don’t look Maximo Relaxed out, see what works and use the ones that fit best SFirtsrt iHdomee Still Tme Aries BDireeactch Comber KaErxmpaa nFduetdure BLlainircoln Mgreatai nin all Pcaps.hrase Maximo Bocci Works FRlaesphyel withFMSBhioa ryourcnecodi theme. etWla alk SNutmrbi dScuell Art Record Dispatch G• Breakatli upn longg G blocksun of body copy with various Belinda EKrice nBdraullsh BLiottcclei WSoqrukisrt • Choose a body copy font that has a bold, italic Sublime Numb Scull Bonnie Return to Earth FMSColhiantosiowzhfeyonynto Mentryand pointsela (such as subheads or pulled quotes) Regal Flippant and a bold italic version in addition to regular. Good Name BDeonnryian EKexyLcogeoss Bonnie Swor alternativeift story forms (such as maps or Sublime Ashley Bria FLoaoded This will allow the use of different style in a Monofonto A ramar Regal Reversal Subject FMSClmuiaprortpiiosoatnhtsail SHbiographyaolidea boxes). Jerk Swift Assault BDreoorpyinlgi uPmaint BFKinargs ocFnotnotsorn BLorniga Teeth cohesive way. A ramar FRoouogth RLidoeorse FMSDqoaauvosiadtsehr Mind MSaprlioash Font SBeorydla Jerk At Leisure BEaerrtklheqyuake FKairnchoildckout BMraocBnetshon James Brook FSrcahnkolinol Boy FMSDteoesaolfistreh teLeoro seof Fact MSupera Tshinter Mind SDrepalma Osrphh anFsont Beryl Baby Maker BEdeetnsy Mills FKelrizedit Brook Lynn Bucket FMaredeis Tonime FMErbealnotkenldiny Text MSwateteetr Tofim Faect SEufperf lTohinrensce Dream Orphans Barking BElilgi sFiction BSeuamc kSetrtess Stern Manlike BFLeaultwr nrPinoeignt cFeacts MShaadrhpatter FMSitrilcle Themae Telime MTaenliated Text SGwoodefiesht Time Efflorensce Barn Yard BElnagirebrechtre Let’s Eat BFMruaerinn iznPgyh Fracstes Elegance Maximo CFiarmeil lWa alk Sharp Type SFatsrti dPaerdon Michael TSeaxnsimaith Goodfish Baxter BEoncgcei bWroerckhstre CLeattemr Peprfebct ell CFMuaadmndilelyal a Duddy FMriennozry TNaustmefub lScull Flashy Sheik FMFoiurddserdtn yAHr toDmueddy Taesteefnul Sexsmith Beach Comber BonEnixe panded CLairnicoln CGMoaangoemfopntbo ell Sublime MTRheignicaoklr Flippant Shot GMSGawagtilefoitnleg HGunill Modern Art Vahika Teen Belinda BEricia Brush CFLaitsoetyole Squirt CGMaanratiurryio TA ormamthaumr b Thick Showy GMSanotrudgryaan WJaeyrk Mole Hill Tomthumb Vahika Benny BExrcoenssson CGMaseeanysertael rM Motiniodn Good Name TBerreynl dy CFLaososaitd dyLeodose Smoothsail MSugpgyl Neawsh Font MTeoargra nG Wasay Berylium BFraookctor CGeasnsiudiyne GHeanleieral Motion Dream Orphans Trendy CFLroaansnguk laTinleeth MSqautatsehr of Fact GOSuepleirn vTuehini nOeil MTugegxyt uNerwe Cover Tear Gas Berkley BFairuchcild ket Charisma CGahsouastl Writer James CFMhereearcsBe Te tTyhpeime MSteeellftisehd Text OSwodlees et Time OTEyfliflvelroer eOnilsce Texture Cover Betsy BFeulirz ning Facts CGhivaer iasnmda Take GLyhnonst Writer Madison CMhiecerhs aTyeple Tania OGodoledsfish Tyler Printed in Canada 75287 Camilla Frenzy Stern GMiavnel ikaend Take Big Fiction Printed in Canada 75287 Felt Point FMudaddy hDautdtdeyr MStiill nTmoer Tasteful Sexsmith Blair CFiarem Wpablkell Main Phrase Modern Art Maximo Teen Cari Gage Stride Thick Bocci Works Flashy Mandela Mole Hill Numb Scull Vahika Casey Gantury Sublime Tomthumb Bonnie Flippant Monofonto Morgan Way Regal Cassidy General Motion Swift Trendy Bria Foo GMenaurinioe MSuoggyd Naew Jerk TA eraamr aGras Bronson Casual Master Mind Beryl CFohoatr Liosomsea Ghost Writer OSlivpel Oailsh Font Texture Cover Brook Dream Orphans CFhreaenrkslin Type GMiavtet earn do fT Fakaect OSupeor dTlheins Tyler Bucket Free Time Melted Text Sweet Time Efflorensce Printed in Canada 75287 Burning Facts Michael Tania Goodfish Camilla Frenzy Fuddy Duddy Minor Tasteful Sexsmith Campbell Modern Art Teen Cari Gage Thick Casey Gantury Mole Hill Tomthumb Vahika Morgan Way Cassidy General Motion Trendy Genuine Muggy New Tear Gas Casual Charisma Ghost Writer Olive Oil Texture Cover Cheers Type Give and Take Oodles Tyler Printed in Canada 75287 ALTERNATE STORY FORMS Alternative story forms are ideal for yearbook coverage, particularly the repetitive coverage of annual events that have appeared in books for the last century and will be covered for the next century. ASFs give the reader a new way to look at the same story. Consider the following ways to tell a story:

Timeline Band wins Bio box Diagram of key play Pie chart of where state championship: Commencement Basketball team money goes School’s speaker: beats rival: budget cut:

Question and Checklist Rules for Bar chart Compare Fever chart Observe answer New freshmen: the relative scores of trends, often over time principal: individual teams. (on the horizontal axis).

Rating Compare Fast-fact box Game Provide reader Table Organize and items showing to one Itemize key interaction with relate various items in another on a scale. characteristics modifications of board rows and columns. of people, places, games, word finds and products or crossword puzzles. organizations. 3 WAYS TO ENJOY A SICK DAY 3 Sleep till noon 2 Watch the soaps 1 Catch up on Facebook

Glossary Help the List Put items such as Map Give readers Top 10 List items, often in reader make sense of names, parts of a whole, geographical information reverse order, in this form the story with terms dates, facts together in by showing the location of of survey popularized by and definitions. one place for quick events and where those the Late Show with David reading; can be ordered events are in relation to Letterman step-by-step (numbered) or unordered other areas usually in guide. (bulleted). terms of percentages.

Quiz Include the Quote collection By the numbers Step-by-step answers of multiple Group comments on a Compile key numbers guide Guide the choice, short answer or topic by newsmakers, into a list and give reader through a matching questions. readers or random the numbers context; process from start to people affected by the useful for numbers finish. story’s topic. with a lot of statistics or budget figures.