Report Viva Europa 2011
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REPORT www.vivaeuropa.eu 1 Index ! " Introduction ! " About VIVA EUROPA ! " VIVA EUROPA Previous Editions ! " VIVA EUROPA Objectives ! " Viva Europa 2011 ! " Participating Cities ! " Local Communication by Cities ! " Feedback from Cities Participating ! " Media Coverage ! " Acknowledgements & Project Coordination 2 Introduction ! " About VIVA EUROPA ! " VIVA EUROPA Previous Editions ! " VIVA EUROPA Objectives 3 About VIVA EUROPA ! " VIVA EUROPA is a pan-European cultural initiative that consists in the simultaneous projection on big screens - in public spaces in participating cities across Europe - of a live opera performance from Palau de les Arts Reina Sofía in Valencia, Spain. This event is for the general public to enjoy free of charge. ! " VIVA EUROPA has been associated with the activities of the European Years, under the patronage of the European Commissioner responsible for each Year. A specific video message from the President of the European Commission, José Manuel Barroso , introduces the broadcast every year. ! " VIVA EUROPA is based on the altruistic collaboration of the artists and people involved in each year’s production and their strong support for this European project. The video and audio satellite signals are transmitted gratuitously from Palau de les Arts Reina Sofía, Valencia’s opera house, to every participating city. 4 Introduction VIVA EUROPA Previous Editions ! " VIVA EUROPA 2009 JUNE 24th. VIVA EUROPA was born in 2009 as a cultural initiative, integrated within the European Year of Creativity and Innovation under the patronage of Mr Ján Figel’, European Commissioner for Education, Training, Culture and Youth. It consisted of the live transmission of Wagner’s opera Die Walküre from Palau de les Arts Reina Sofía in Valencia, Spain. The performance was interpreted by Plácido Domingo, among others, conducted by Zubin Mehta and staged by La Fura dels Baus. Over 15,000 citizens in 9 European cities from 5 countries simultaneously shared this cultural initiative. www.create2009.europa.eu ! " VIVA EUROPA 2010 JUNE 18th, was held during the European Year against Poverty and Social Exclusion and received the high patronage of the Commissioner for Employment, Social Affairs and Inclusion, Mr László Andor. Bizet’s opera Carmen was sung by Elina Garanča and Marcelo Alvarez and was conducted by Zubin Mehta at Palau de les Arts Reina Sofía, with its simultaneous broadcast in 43 cities from 17 countries across Europe. About 80,000 people were present at these venues. www.2010againstpoverty.eu 5 Introduction VIVA EUROPA Objectives ! " TO PROMOTE the European feeling of community through a relevant cultural form rooted in European tradition - opera - shared in real time with citizens across Europe. ! " TO FACILITATE intercultural, intergenerational and intersocietal encounters every year, during a June evening. ! " TO MAKE PEOPLE FEEL AND THINK EUROPE by bringing together a significant number of citizens from different origins to enjoy and share vocal and instrumental music, theatre, visual art, technology and emotions. ! " TO TRANSMIT the European Year objectives. ! " TO SHOW the high quality and innovative force of art, culture and technology in Europe through this VIVA EUROPA transmission. ! " TO GIVE VISIBILITY to every European city taking part in this initiative, through video and audio references transmitted during the performance intervals to all the participating cities. 6 Introduction Viva Europa 2011 ! " Participating Cities ! " Cities Local Communication ! " Cities Feedback 7 VIVA EUROPA 2011 ! " VIVA EUROPA 2011 JUNE 13TH, integrated as an activity of the European Year of Volunteering, hosted the live broadcast of Giacomo Puccini’s famous opera TOSCA from Palau de les Arts Reina Sofía in Valencia, under the patronage of Ms Viviane Reding, Vice- President of the European Commission responsible for Justice, Fundamental Rights and Citizenship. As in previous editions, this cultural event was free of charge for the audience. A total of 57 cities from 21 different European countries participated in this third edition of VIVA EUROPA, with 100,000 people attending the event. www.europa.eu/volunteering ! " A cast of the highest artistic standards, led by Oksana Dyka, Jorge de León and Bryn Terfel, participated in this production, together with the magnificent Orquestra de la Comunitat Valenciana and the Cor de la Generalitat Valenciana, all conducted by maestro Zubin Mehta. 8 Introduction Participating Cities 2011 57 cities from 21 countries CITY COUNTRY CITY COUNTRY CITY COUNTRY Agrinio Greece Iasi Romania Ropazi Latvia Ahrenshoop Germany Kiato/Sykion Greece Roquetas de Mar Spain Aalborg Denmark Kielce Poland Rucava Latvia Alcobendas Spain Las Palmas Spain Salaspils Latvia Alcoy Spain Liverpool United Kingdom Sofia Bulgaria Almería Spain Lublin Poland Sta María del Páramo Spain Amaliada Greece Maribor Slovenia Stara Zagora Bulgaria Athens Greece Miskolc Hungary Thessaloniki Greece Monforte de Banská Bystrica Slovakia Spain Timisoara Romania Lemos Bordeaux France Nicosia Cyprus Turda Romania Caransebes Romania Novi Sad Serbia Ulft The Netherlands Cluj-Napoca Romania Pafos Cyprus Valencia Spain Cork Ireland Pamplona Spain Ventspils Latvia Debrecen Hungary Pilsen Czech Republic Volos Greece Eastbourne United Kingdom Pitesti Romania Warsaw Poland Eindhoven The Netherlands Prague Czech Republic Weimar Germany Ferrol Spain Preveza Greece Wroclaw Poland Gdansk Poland Reggio Calabria Italy Zabrze Poland Gharb Malta Rijeka Croatia Zagreb Croatia Some of the participating cities have no photograph available Participating Cities 9 AGRINIO - Greece Agrinio Summer Cinema “ELLINIS” Cinema Summer Agrinio 10 Participating Cities AHRENSHOOP - Germany Ahrenshoop AlteWeberei 11 Participating Cities ALCOBENDAS - Spain Alcobendas Arte de Centro Auditorio 12 Participating Cities ALCOY - Spain Silvestre” “Mario Cultural Centre 13 Participating Cities AMALIADA - Greece Square Athanasios Agios 14 Participating Cities ATHENS - Greece Hall Megaron Athens 15 Participating Cities BANSKÁ BYSTRICA - Slovakia SNP1 Hall,Námestie City 16 Participating Cities CARANSEBES - Romania Hall City Caransebes 17 Participating Cities CLUJ-NAPOCA - Romania Unirii Piata 18 Participating Cities CORK - Ireland Park Fitzgerlad’s 19 Participating Cities DEBRECEN - Hungary Arts, BaltazárArts, Square Dezsó Contemporary and Modern for Centre MODEM 20 Participating Cities EASTBOURNE – United Kingdom Parade Edwards King Slopes, Tower Wish 21 Participating Cities EINDHOVEN – The Netherlands Theatre Futura Plaza 22 Participating Cities GDANSK - Poland Weglowy Targ 23 Participating Cities GHARB - Malta Madonna tal. Zjara Pjazza 24 Participating Cities IASI - Romania I Carol Boulevard Expozitiei, Parcul 25 Participating Cities KIELCE - Poland Cultury Centrum Kieleckie 26 Participating Cities LAS PALMAS DE GRAN CANARIA - Spain Galdós Pérez Teatro Stagno, de Plaza Foto: Nacho González 27 Participating Cities LIVERPOOL – United Kingdom ONE Liverpool Park, Chavasse 28 Participating Cities LUBLIN - Poland ara Square ara F 29 Participating Cities MARIBOR - Slovenia Maribor Theatre National Slovene 30 Participating Cities NICOSIA - Cyprus HallSquare Town 31 Participating Cities NOVI SAD - Serbia Liberty) of (Square Slobode Trg 32 Participating Cities PAFOS – Cyprus Pafos Kato Avenue, Baths, Poseidonos Municipal 33 Participating Cities PAMPLONA – SPAIN Gayarre Teatro 34 Participating Cities PILSEN – Czech Republic Republic) the of (Square Republiky Namesti 35 Participating Cities PITESTI – Romania HallSquare City Pitesti 36 Participating Cities PRAGUE – Czech Republic 6 Prague at Pool Swimming Petynka 37 Participating Cities PREVEZA - Greece Hall Centre Cultural 38 Participating Cities RIJEKA - Croatia Trastske Gospe Perijov 39 Participating Cities ROPAZI - Latvia Center Cultural Ropazi 40 Participating Cities SALASPILS - Latvia Stadium Town 41 Participating Cities SOFIA - Bulgaria Culture of Palace National The 42 Participating Cities STA. MARÍA DEL PÁRAMO - Spain Madera la de Plaza 43 Participating Cities STARA ZAGORA - Bulgaria Trayana Augusta of Forum Antique The 44 Participating Cities THESSALONIKI - Greece Hall City Thessaloniki of Amphitheatre Outdoor 45 Participating Cities TIMISOARA - Romania Unirii Piata 46 Participating Cities TURDA - Romania Centre Town Historical 47 Participating Cities ULFT – The Netherlands Cultuurfabriek DRU 48 Participating Cities VALENCIA - Spain Virgen la de Plaza 49 Participating Cities VENTSPILS - Latvia Varti Juras Arts Performing of Centre 50 Participating Cities VOLOS - Greece salapata (Former Ceramic Factory) Factory) Ceramic (Former salapata T 51 Participating Cities WARSAW - Poland Beach Public Wilanów 52 Participating Cities WROCLAW - Poland Lalek Teatru Wroclawskiego Scena Letnia 53 Participating Cities WEIMAR - Germany Spiegelzelt Köstritzer 54 Participating Cities ZABRZE - Poland Square Theatre 55 Participating Cities ZAGREB - Croatia Summer Scene – Bundek Lake 56 Participating Cities Local Communication by Cities ! " Each participating city advertised the event locally using promotional material (posters, leaflets,…) and/or through collaborations with local media (radio, TV, newspapers, magazines, Internet) to encourage citizens to attend this cultural event. ! " Most cities produced advertising material using information about the event, the performance and the venue or local area. ! " A style guide with the original artwork design was sent to each city as reference. ! " A programme including the performance synopsis and