Winner of 43 editorial and design awards. WHY TRADE SHOW EXECUTIVE? 7% Trade Show Executive Convention Management reaches the prospects 7% you covet: Exhibition A BPA-Audited Staff Circulation of 5,000 54% (Source: , June 2018) Show 32% Management Executive Management
EACH MONTH IN TRADE SHOW EXECUTIVE ANNUAL OVERVIEW AND MORE... 8% 2.3% 4% 1.0% 0% 0.1% POWER LUNCH TSE DASHBOARD (4)% SPONSORED BY
(8)% Presents the Leading Shows
(12)% m™ NSF Zo Exhibitors Coming Up in North America (16)% Attendees TSE’S TRADE SHOW CALENDAR Done Deals w BY CAROL ANDREWS, Editor-at-Large Trade Show Executive 2010 2011 2012 2013 2014 2015 2016 2017 2018 Dashboard Snapshot – CONSOLIDATED OVERVIEWS Whether you need a quick reminder industry category and contains both The of shows on the horizon or are a wide-angle and close-up view of QUARTERLY OVERVIEW Trade Show Executive studyingTrade Show the Executive market for potential the event, the organizer, the site and A monthly round-up of new and partnerships, co-locations or projected size. 8% DASHBOARD — FEBRUARY TRADE SHOW METRICS SPONSORED BY DASHBOARDacquisitions, here is a list of the most To be considered for future editions of SPONSORED BY 0.9% POWER LUNCH — SEPTEMBER TRADE SHOW METRICS 1.4% important trade shows scheduled for ZOOM, e-mail your show information to 4% 0.8% world’s January 2020. Each show is listed by [email protected]. 1.2% 0% (0.8)% BY JAMIE BARTOSCH Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size (0.2)% (4)% Senior News Editor SHOW SITE renewed contracts between NET SF OF EXHIBITS (1.5)% EXHIBITORS ADVERTISING & MARKETING SHOW INFORMATION TOTAL ATTENDANCE (8)% 2019/2018 The ASI Show! Orlando Rita Ugianskis-Fishman 1/05/20 Orange2019/2018 County Convention Center 110,000 nsf SHOW HIGHLIGHTS software CAMX-The Composites & VARIANCE ASI Show Senior VP & General Manager 1/06/20 Orlando, FL 2019/2018775 Exhibitors Advanced Materials Expo Anaheim VARIANCE 2019/2018 (12)% BENCHMARKS: hortly after he was hired by www.asishow.com 215-953-4851 106,000 6,500 Attendees VARIANCE NSF CAMX/ACMA/SAMPE Dallas (6.2) % 530 2019 VS 2018 AVERAGE GROWTH show with only 10,000 attendees 113 ,0 0 0 (4.2) % Exhibitors TOP MANAGEMENTS* Reed Exhibitions in 2006 to www.theCAMX.org 7,600 553 31.0% There was a record 2,300 (16)% NSF: 2.9% GROWTH LEADERS AEROSPACE & AVIATION 5,800 Attendees • Informa TOP SECTORS* run the only trade show in 2006, to a highly profitable show new attendees, up from 1,500 Exhibitors: The PPAI Expo Darel Cook 1/12/20 Mandalay Bay Resort & Casino 314,400 nsf 0.3% • National Association of • AAFS Annual Scientific TOP CITIES* S new attendees in 2018. Not Attendance: • Building, Construction, with a record-setting crowd of Promotional Products Association Director, Expositions & Meetings 1/16/20 Las Vegas, NV 1,250 Exhibitors show managers and vendors. 3.1% Meeting he’d ever attended, Lance Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 only was attendance higher 2014 2015 2016 2017 2018 Home Builders 2019 Home & Repair • Las Vegas International 972-258-3075 20,000 Attendees • The NGA Show Fensterman was asked by Greg 280,000 in 2018. than attendance in the last two BY CAROL ANDREWS • Healthcare Information • Medical • Atlanta Quarterly Headwinds. Exhibitor growth was the bright spot in the Third Quarter with a 0.8% increase over 2018. The uptick apparently• TPE19 (Tobaccodidn’t translate Plus to www.ppai.org/expo years, it was 7% more than Editor-At-Large & Management • Food • Anaheim Topalian, the man who launched Fensterman transformed more booth space as net square footage flagged (1.5)% while attendance went down (0.8)%. Systems Society Expo) the previous highest-attended New York Comic Con, to help him ReedPOP from a quirky offshoot to HAI HELI-EXPO® Charlotte Zilke 1/28/20 Anaheim Convention Center 322,800 nsf event. figure out an opportunity in pop a powerful global brand, building Helicopter Association International Director of Conventions 1/30/20 Anaheim, CA 735 Exhibitors www.rotor.com/heliexpo 703-683-4646COTERIE (co-located with 18,000 Attendees *Based on total nsf Q3 Summary ANNUAL OVERVIEW culture events he’d uncovered. some of the largest and most Fame, Moda and Sole New York A Fresh Approach to 266,800 Trade show metrics were stable for the Third SHOW SITE AGRICULTURE & FARMING Commerce) New York CU 2,469 Advertisers receive top priority. NET SF OF EXHIBITS Within a few years, Fensterman profitable consumer trade shows N/A CU 8% Informa Markets 31,667 Quarter as the industry continued lookingSHOW forINFORMATION EXHIBITORS Michigan Agri-Business Association Charla Scheidler 1/13/20 Lansing Center N/A 44,000 nsf CU This was the largest COTERIE TOTAL ATTENDANCE would create the ReedPOP brand in the world, including comic cons www.ubmfashion.com N/A 2019/2018 2.3% SHOW HIGHLIGHTS Annual Winter Conference & Trade Show Office Manager 1/15/20 Lansing, MI 86 Exhibitors in five years. The first-ever more traction while battling stiffening headwinds 4% 2019/2018 Show Management Technology AAFS Annual VARIANCE and culture. He recalls meeting with on six continents, PAX West, Michigan Agri-Business Association 517-336-0223 1,000 Attendees COTERIE Awards honored stirred up by this year’s global tariff issues. 2019/2018 VARIANCE Scientific Meeting Baltimore 2019/20181.0% VARIANCE www.miagbiz.org top brands and retailers in 0% 21,100 the Reed Exhibitions’ worldwide East, South, Chicago Comic & The late-summer calendar generatedAmerican a Academy of Forensic Seattle 47.6% 114 2019 VS 2018 categories ranging from 14,300 25.3% 4,404 Sciences 91 0.1% 16.5% CRM. Floor Plans. ExhibitorLance Portal. Contracts. Fensterman board to ask for funding so Entertainment Expo (C2E2), and AMUSEMENT, ENTERTAINMENT & GAMING sustainability to content The meeting is designed to mixed bag of metrics that featured www.aafs.orga (1.5)% (4)% est. creation to design. K-Fashion @ support the association’s goal of Western Fairs Association Liz Waxstein 1/19/20 Grand Sierra Resort & Casino 20,000 nsf 3,779 he could Star Wars Celebration. COTERIE was a 4,000 square decline in exhibit space over Q3 2018 and a providing leadership to advance grow ReedPOP into Convention & Trade Show Meetings, Events & 1/22/20 Reno, NV 200 Exhibitors (8)% foot area with more than 50 science and its application to Invoices. Payment Processing.Global President, And much ReedPOP more. the global pop culture event Since being promoted to Global Western Fairs Association Tradeshow Manager 1,500 Attendees (0.8)% slip in attendance. Exhibitor growth Korean brands. the legal system. It promotes www.westernfairs.org ICSC916-927-3100 Canadian Conference was the lone bright spot with a modest 0.8% (12)% powerhouse it is today. President last year, Fensterman also & Deal Making Toronto NSF education, fosters research and 42,065 Exhibitors Introducing Ungerboeck for Exhibitions. ICSC-International Council of Toronto 0.7% 119 increase over last year. The ARA Show (American encourages collaboration in the When he pitched the board of helped ReedPOP acquire several APPAREL, BEAUTY, SHOES & TEXTILES 41,790 (7.0) % (16)% Shopping Centers 2,996 Rental Association) Attendees Anaheim forensic sciences. 128 (6.3) % For the first time, the show The quarter got off to a fairly quick start 306,700 Reed leaders, he wore jeans shows and companies around the Apparel Sourcing USA www.icsc.comJennifer Bacon 1/19/20 Jacob K. Javits Convention Center NSF Not Supplied 3,196 American Rental Association New Orleans (11. 0) % 731 Messe Frankfurt North America Show Director, Fashion 1/21/20 New York, NY Exhibitors Not Supplied featured sessions on the show 2010 2011 2012 344,5002013 2014 2015 2016(1.5) 2017 2018 Everything a show organizer needs in one powerful, to the in July with firm gains in exhibitors www.arashow.organd % 11,022 meeting world, including Gamer Network, floor. There were nearly twice 742 (8.7) % The show had not been held in and used goofy graphics www.apparelsourcingshow.com & Apparel Textiles Attendees Not Supplied 12,066 as many sessions than in the attendance, but exhibit space was off slightly Trade Show 678-732-2425 Executive's Exhibit Space Expansion. The 2018 show year closed out with a solidLance 2.3% increase in FenstermanAnaheim since 2003 and show with crazy-colored charts to MCM (producer of London Comic (16)% previous year. Sponsorship Tech Trek - Spotlight FASTEST management was pleased comprehensive, and elegant solution.Welcome to a better way. and continued its swoon with a rough (4.5)% exhibit space over the previous year. The growth was accompanied by a 1.0% bump in exhibitor The Purveyorexplain how he planned to triple the Con), Emerald City Comic Con, Oz opportunities and revenue QUARTERLY OVERVIEW to showcase a new Anaheim International Salon & Spa Expo Susan Howard 1/25/20 Long Beach Convention 124,500 nsf decline in August and a modest 0.8% uptick numbers while attendance remained flat as it did in Q4. increased as well.
Global President, ReedPOP© 2019 Trade Show Executive Magazine, Chicago, IL (312) 922-8558 experience to attendees. Also, business in the next three years. Comic Con in Australia, Singapore Professional Beauty Association Director, Event Operations 1/27/20 & Entertainment Center 380 Exhibitors Boston Travel & in September. Exhibitors increased in two of this was the first West Coast www.probeauty.org/isselb 480-455-3441 Long Beach, CA 40,000 Attendees 8% Adventure Show Boston After he finished, and left the Toy Gaming and Comic Con, and as 31,000 show since 2013. ungerboeck.com the three months while attendance flagged in N/A noticeable. In fact, theCU numbers for exhibitor and attendance 0.9% IMEX America Unicomm, LLC-Travel & Adventure 168 1.9% room, the board members all had a of last month, Super Con in Miami. 4% N/A CU 1.4% International Western/English IMEXKristen America Paulson Ltd. Las Vegas1/10/20 Denver Mart 150,000 nsf Show Series N/A 10,842 CU 172,760 August and September. growth in the full year were identical to the final quarter with a 1.0% The launch of the Boston Apparel & Equipment Market www.imexamerica.comTrade Show Manager Las Vegas1/13/20 Denver, CO 3.8% 900 Exhibitors www.travelshows.com N/A good laugh. They doubted The company now has 44 events 166,410 3,814 4.5% The quarter featured some definite highlights as the triennial 1.0% show was deemed successful 1.2% Western & English Sales Association 303-295-1040 8,000 Attendees 13,589 0% uptick in exhibitors and 0.1% increase in attendance. Trade Show Executive's 3,650 No as exhibitors reported major this goofball could even double the in 11 countries on five continents. 13,588 Appointments between buyers A full-page advertorial International Baking Industry Exposition and the biennial AWFS® Record-setting performances at two of the year’s largest www.wesatradeshow.com FASTEST change and exhibitors grew by 3% to 0.1% bookings and a large dollar (0.2)% of Pop Culture (4)% business, much less triple it. Plus, their 21 websites (in eight BUILDEX Vancouver volume of individual bookings. 76,000. Hosted Buyer numbers Fair rotated through. Also, the biennial PACK EXPO Las Vegas and shows stood out. CES got the year off to a fast start with a record PROJECT NY Tom Nastos 1/19/20 Jacob K. Javits Convention Center 65,000 nsf Informa Exhibitions Vancouver, BC But they languages) have 1.5 million fans, 69 also increased by 3%. There (8)% 66,500 The Purveyor Healthcare Packaging EXPO set show records in all three metrics. 2,780,000 nsf of exhibit space. The International Manufacturing recognized that Informa Markets President 1/21/20 New York, NY 465 Exhibitors were 68 brand new booths and www.buildexvancouver.com Vancouver, BC No 435 est. est. No Fensterman was a smart man million unique monthly users and 60 www.magiconline.com/project-ny 212-600-1300 5,250 Attendees 76 booths increased their size But there were plenty of shows that churned out mixed results, Technology Show (IMTS)change rolled435 into Chicago in September14,500 with3.6% its (12)% 66,500 change Attendees included architecture NSF est. who knew this audience million monthly video views. over the previous year. New this including many of the GoldExhibitors 100 shows on the schedule. largest ever show floor, which sprawled across 1,424,23214,000 nsf. IMTS and design, construction, Swim Collective – The International Shannon Leggett 1/29/20 Anaheim Convention Center NSF Not Supplied year: high profile educational and property management well. So (16)% Attendees also notched record attendance of 129,415, and CESest. set a new mark they decided to give him a chance It’s been a whirlwind 13 years for Swim Collective LLC Executive Show Director 1/30/20 Anaheim, CA Exhibitors Not Supplied and industry initiatives. professionals. There were more International Baking focusing on a company with www.swimcollective.com 805-570-7723 Attendees Not Supplied Full Year for international attendees: 63,784, or more than a third of the than 90 seminars that focused - and some funding - to grow the Minnesota native who started his Industry Exposition (IBIE) Las Vegas 2013 Q1 Q2 Q3 Q4 2014 Q1 Q2 Q3 Q4 2015 Q1 Q2 Q3 Q4 2016 Q1 Q2 Q3 Q4 2017 Q1 Q2 Q3 Q4 2018 Q1 Q2 Q3 Q4 430,850 on a variety of topics, including IBIE LLC Las Vegas (‘16) 2.4% The Fourth Quarter contributed to a good year for trade shows when overall attendance of 182,198. ReedPOP for career as an alternative newspaper Texworld USA Jennifer Bacon 1/19/20 420,865Jacob K. Javits Convention939 Center NSF(5.8) Not Supplied health and wellness, innovation Reed Exhibitions www.ibie2019.com % 21,296 (‘16) 997 (‘16) (7.0) %
of Pop Culture © 2019, Trade Show Executive Magazine, Chicago, IL (312) 922-8558. IBIE presented its largest it came to exhibit space. Floor space during the full 2018 calendar Growth in the Dashboard metrics appeared to be tracking the and technology, leadership and (part of RELX Group). editor, a restaurant owner, a janitor, Messe Frankfurt North America Show Director 1/21/20 New York, NY Exhibitors Not Supplied22,896 education program including increased 2.3%, higher than the 1.8% growth rate achieved in 2017. predictions of the Center for Exhibition Industry Research, which business improvement, and It a puppeteer, and an independent www.texworldusa.com 678-732-2425 Attendees Not (‘16)Supplied CDS Midwinter Meeting property management. turned out to be a darn good a dedicated day of learning As with Q4, the growth in the other two metrics was less Chicago had looked for a slight acceleration of growth during the year. investment. bookstore manager before before the exhibit hall opened. Chicago Dental Society 170,780 www.cds.org Chicago (0.6) % There was an expanded focus 171,740 662 0.2% Within three years unexpectedly drifting into the trade on the growing artisan baker 661 28,924 (2.8) new technology or new ways % of that 29,754 Attendees were dentists, meeting, Fensterman had tripled show industry and steadily rising up segment, including two Artisan students, hygienists, dental Marketplace areas on the show November 2019 | www.TradeShowExecutive.com November 2019 | www.TradeShowExecutive.com 46 health coordinators, lab 38 April 2019 | www.TradeShowExecutive.com the size of the business, and the ranks to become, as Fensterman 52 floor. technicians and others. There the NAMB National were more than 200 courses, numbers only got better after that. puts it, “captain of the spaceship.” Las Vegas National Association of Mortgage 28,592 including hands-on workshops, Brokers Las Vegas (21.1) % In the past decade, ReedPOP I spoke with Fensterman, who 36,260 100 5.3% TSE-November Issue-11_19_FINAL.indd 46 10/18/2019 9:42:52lectures AM and live patient TSE-November Issue-11_19_FINAL.indd 52 www.namb.org 95 1,70010/18/2019 6.3% 9:42:56 AM demonstrations. has seen year-over-year growth turns 43 this month, about his 1,600 There was positive feedback Denver Travel & Adventure Show Denver from exhibitors and attendees. 39,700 of between 12-24%. In the past unconventional backstory, the pros to use technology. Unicomm, LLC-Travel & Adventure Denver 15.4% Attendance was up significantly 34,400 191 10.4% Show Series 15,253 five years, Fensterman and cons of ReedPOP’s global and there was more energy on 173 2.7% There was a significant increase www.travelshows.com 14,847 and his the show floor than in the past. in qualified attendees, and team tripled revenues on their expansion, his secret to getting substantial business took place U.S.-based shows. young people interested in shows, on the show floor. More than (16)% 150 destinations around the New York Comic Con, for and what it’s like to be a risk taker globe were showcased. example, went from a money-losing in a risk-adverse industry. Here’s an 52 April 2019 | www.TradeShowExecutive.com edited version of our conversation. www.TradeShowExecutive.com | November 2019 www.TradeShowExecutive.com | April 2019 39 TSE-November Issue-11_19_FINAL.indd 49 49
10/18/2019 9:42:54 AM A Closer Look TSE Dashboard of Power Lunch ZOOM Calendar A 2-page advertorial with photos Trade Show Metrics and bullet points focusing on a Each month, TSE interviews one The industry’s most comprehensive venue, CVB or service firm. The authoritative resource for of the most fascinating leaders calendar of trade shows, arranged tracking the monthly performance in the trade show industry — by industry sector. Includes Tech Teaser of trade shows. This report someone who generally does dates, site, projected size and A one-third column advertorial includes a statistical review of not grant interviews. contact information. shows held in the prior month; with a brief description of a an analysis by industry and site; new or upgraded system or monthly and quarterly moving application for show organizers. graphs; and contact info. EDITORIAL CALENDAR 2020
Issue Features/Special Reports Directories/Inserts Bonus Circulation Advertising Deadlines
Jan. Tech Trek Annual Report: TSE’s Annual Review of How Space: November 18 2020 Technology is Reshaping Convention Centers, Housing, Ad Materials: December 3 Registration & Service Contractors
Feb. Special Report: A Focus on Mid-Sized Convention Space: December 28 2020 Centers (Offering 125,000 to 349,999 sf of prime Ad Materials: January 11 exhibit space)
MEDICAL SHOW14 THREPORT SEMI-ANNUAL
Mar. Special Report: Pardon Our Dust, a Progress Report Insert: Semi-Annual Report Trade Show Executive SISO – Society of Space: January 25 2020 on New Facilities, Expansions and Renovations of Medical Shows (Trends, Independent Ad Materials: February 12 Growth Leaders and Show Organizers Show Manager’s Playbook: New Strategies and Tactics Top Cities) for Overcoming Challenges and Scoring a Big Win.
Apr. Special Report: Sustainability; SISO Event Recap; TSE Space: February 22 2020 Fastest 50 Preview Ad Materials: March 12 Directory: Mega Guide to Show Orga- nizers, CVBs, Convention Centers, Service Contractors, Registration Firms, Industry Associations & more
May Special Report: Food & Beverage Trends. Southwest/ TSE’s Fastest Space: March 28 2020 Las Vegas Destination Guid Ad Materials: April 12 Awards & Summit June Focus on: TSE Trailblazers Feature; M&A Feature Directory: The World’s ESCA – Exhibition Space: April 22 2020 Top Convention Centers Services & Contrac- Ad Materials: May 6 (WTCC) tors Assn. TSE’s Fastest 50 Awards & Summit
July Focus on: Fastest 50 Recap Space: May 27 2020 Special Report: TSE’s Top Medical Shows Ad Materials: June 10
Aug. Special Report: TSE’s Millionaire’s Club, an Analysis of SISO Leadership 2020 Convention Centers with over 1 million sf of Prime Exhibit Council Space plus Mega Convention Centers (350,000 sf or more of prime exhibit space) Show Manager’s Playbook: New Strategies and Tactics for Overcoming Challenges and Scoring a Big Win.
Sept. Special Report: A Focus on Hotel Exhibit Halls and Hotel/ Insert: Semi-Annual Report of Medical Space: July 25 2020 Convention Center Complexes; Gold 100 Preview Shows (Trends, Growth Leaders and Ad Materials: August 9 Top Cities)
Oct. Special Report: Pardon Our Dust, an Update on New TSE’s Gold 100 Space: August 29 2020 Facilities, Expansions and Renovations Awards & Summit Ad Materials: September13
Nov. Focus on: Special International Issue Insert: What’s Hot, Who’s Hot in Registration UFI Global Space: September 30 2020 Congress October 11 IAEE Preview issue: Who’s Exhibiting plus Sessions You Ad Materials: Don’t Want to Miss. Advertorial: Convention Centers with 125,000 sf or less of Prime Exhibit Space
Dec. Focus on: TSE’s Women to Watch feature; Gold 100 IAEE EXPO!EXPO! Space: October 28 2020 Wrap up – Intl. Association Ad Materials: November 1 of Exhibitions and Events
CONTACT US TO EXPLORE NEW MARKETING STRATEGIES! Trade Show Executive Media Group Linda Braue 1550 South Indiana Avenue, Suite 300 · Chicago, IL 60605 Vice President, Advertising (312) 922-8558 (424) 731-7523 www.TradeShowExecutive.com [email protected]