(NICOM - 2018) Institute of Architecture, Institute of Commerce and Institute of Design

NIRMA UNIVERSITY ADVISORY COUNCIL

In 1994, Padma Shri Dr. Karsanbhai K. Patel, the founder of the Nirma Group of Industries and Internationally acknowledged Patrons entrepreneur, crystallized his long cherished dream of establishing world class institutions for professional educations in Shri K. K. Patel Dr. Anup K. Singh Gujarat. He founded the Nirma Education and Research Foundation (NERF), which, has established many leading institutions Vice President Director General offering undergraduate, post- graduate and Doctor level programs. Functioning under the aegis of NERF, the university Nirma University. Nirma University. presently includes Institute of Technology, Institute of Management, Institute of Pharmacy, Institute of Law, Institute of Science, (NICOM - 2018) Institute of Architecture, Institute of Commerce and Institute of Design. All these institutions have emerged as centres of excellence in their respective disciplines with a vision to impart high quality of education. The Nirma University was established January 11-13, 2018 under an Act passed by the Legislative Assembly of the State of Gujarat in April 2003. This development witnessed the merging Chairman of all the institutes under the NERF into a single entity of Nirma University. The university has been recognized by the University Dr. M Mallikarjun Grand Commission (UGC) under Section 2(f) of the UGC Act. Director, Institute of Management, Nirma University

INSTITUTE OF MANAGEMENT Mr. Sanjeev Jain Dr. Jaimin Vasa Executive Director – Indian Oil Chairman and Managing Institute of Management was established with a mission to be one of the best B-Schools in the Asia-Pacific region by Corporation Limited, Gujarat Director – promoting excellence in management education. The Institute ranks among the top 25 Business Schools in India. The Vasa Pharmachem Pvt Ltd Institute’s flagship program is the residential two year MBA program. It also offers an MBA in Family Business and Prof. Sanjay Verma Entrepreneurship and a BBA-MBA (5 year integrated) program. A doctoral program in external as well as full-time formats is Professor, Computer and Mr. Thyagrajan K also offered by the institute. In addition, several Executive Diploma Programs, Management Development Programs, In-House Systems– IIM Ahmedabad Founding Board Member, iCreate, Gujarat Training Programs and Consulting Services are also offered by the institute. The Institute has linkages with foreign institutes in Mr. Pankaj Gupta the USA, Germany, Australia, South Africa, South Korea, Taiwan and Malaysia. The institute has established close ties with the Senior Vice President, industry through its various programmes as well as consulting and training interface. Infrastructure Leasing and Financial Services, Gujarat ABOUT AHMEDABAD

Ahmedabad was founded in 1411 AD and derives its nickname from the founder Sultan Ahmad Shah. Situated on the banks of river Sabarmati, Ahmedabad is known for its beautiful monuments of historical and archeological importance. The city CONFERENCE CHAIRPERSONS embraces the traditional culture and heritage as well as modernization and industrial growth. Dr. Nityesh Bhatt Dr. Shahir Bhatt Ahmedabad, also known as Karnavati, is famous as the Land of the Father of the Nation, Mahatma Gandhi and now as the land Prof. Balakrishnan Unny of the new Prime Minister, Mr. Narendra Modi. The city is known for its vibrance and liveliness. The largest city of Gujarat and the sixth largest city of India, it has a population of more than 7 million. It is a major industrial and service center in India and is called “Manchester of the East”. It is the economic capital of the state of Gujarat. Ahmedabad is the only city in India declared as a heritage city by UNESCO.

Ahmedabad offers something to celebrate all year round that ranges from celebrations of 'Deepawali' and 'Dushehra' to the all night long folk dances of 'Raas-garba' and fun during 'Kite Festival'. The city has places like Science City, 'Akshardham' temple, Gandhi Asharam and 'Adalaj Vaav' (stepwell). The weather in January is pleasant with temperature around 14-20'C. Several nearby tourist spots like Nalsarovar Bird Sanctuary (80kms), Lothal: of 4500 year old Harappan settlement (85kms), Sun Temple of Modhera (99 kms), Dakor, a place famous for Randchodrai Temple (49kms) are also worth a visit.

REACHING NIRMA UNIVERSITY

Ahmedabad is well connected with all metropolises in India by air and road. The Sardar Vallabhbhai Patel International Airport serves both domestic and international traffic. The airport connects the city with destinations across India, Middle East, the Far East and select destinations in Western Europe. There are multiple flights on a daily basis to major cities in and out of India. SOCIETAL AND ORGANISATIONAL From the Airport, the distance to Nirma University is about 15 kms and can be covered by road in 30 minutes. From the railway station and bus depot, the distance is about 20 kms and can be travelled in around 40 minutes. The city is well connected to TRANSFORMATION THROUGH other cities in and outside Gujarat by the state transport and private buses as well as trains. STRATEGIC AND For international delegates, it is requested that the process of Visa documents is completed in advance. A “Summit Visa” or NICOM Secretariat “Tourist Visa” can be applied for. For more information, please contact the Indian Embassy in your country. For some countries Institute of Management, Nirma University TECHNOLOGICAL INTERVENTIONS like Japan, Singapore, Vietnam, Philippines, Laos, Finland, Luxembourg, New Zealand, Cambodia, Myanmar and Indonesia, S G Highway, Post Chandlodia, Ahmedabad 382 481, India. there is a facility of Tourist Visa On Arrival (TVOA). The TVOA is granted for a maximum of 30 days with single entry facility by Phone: 91-2717-241900-04. Fax 91-2717 241916 the Immigration Officers at Delhi, Mumbai, Chennai and Kolkata Airports on payment of a fee per passenger (including Email: [email protected] children). Website: www.nirmauni.ac.in/im • http://nicom.org.in/ NICOM - 2018 | 21st Nirma International Conference on Management Papers We invite research papers, case studies and perspectives from academicians, SUBMISSION GUIDELINES researchers, students as well as practitioners on the below mentioned Invited themes and sub-themes: Only original and unpublished research work are sought. Any submission which is identical or substantially (NICOM - 2018) similar to work already published, under review for conference or publication will not be considered. Abstract (not exceeding 250 words) with 5 - 7 key words should reach us latest by October 25, 2017 in soft 21st Nirma International Conference on Management copy to [email protected] Strategic Management • Entrepreneurship and Regional ICT for Business & Governance Selected peer reviewed papers will be published in the conference proceedings book with an ISBN number. A SOCIETAL AND ORGANISATIONAL TRANSFORMATION THROUGH • Strategic Management Process Development • E-Commerce – B2C, B2B, C2C few selected papers from them may be considered for publication in Nirma University Journal of Business and Management Studies. The best paper from the Academicians / Industry and student categories will be awarded STRATEGIC AND TECHNOLOGICAL INTERVENTIONS • Competitive Strategies • Entrepreneurship and • M-Commerce & Social Commerce Governmental Support with a cash prize. • Industry Disruption, Co-creation, • E-Business and E-Commerce and Management Responsiveness • Institutional setup for innovation Security • Entrepreneurial Universities We always overestimate the • Business Models • E-Governance (G2C, G2G, G2B, REGISTRATION FEES change that will occur in the • Organizational Learning • Entrepreneurial Culture G2E) Abstract Submission: All the participants attending the conference are • Entrepreneurship: Issues related to • Mobile Governance next two years and • Capabilities - The Role of Learning October 25, 2017 required to register for the conference. At least one of Sustainability, Gender, Ethnicity, underestimate the change and Knowledge • Social Media and Governance the authors must pre-register for the conference. Minorities that will occur in the next • Organizational Theory and Design • Digital Ecosystem • Social & Rural Entrepreneurship The registration fees are ten. Don't let yourself be • Organic and Inorganic Growth • Digital India Full Papers Submission:

• Ecopreneurship TES lulled into inaction. Strategies • Cyber Laws and IT Act November 18, 2017 International Delegates (other than SAARC Countries): • Socio-Psychological Aspects in - Bill Gates • Innovation Strategy Contemporary Issues in ICT $ 125 Entrepreneurship • Intellectual Property • SMAC (Social Media, Mobility, Academician: Rs 3,750 • Entrepreneurship Ethics Deadline for Registration: • Blue Ocean Strategy Analytics, Cloud) Change is the only constant in the world. • Start-up Ecosystem Industry: Rs 5,000 • Cooperative Strategy ANT DA December 02, 2017 Organisations always pass through turbulent • Technology Convergence Functional Level Strategies Students: Rs 1,750 times, with accelerated pace of change and • Network Dynamics • Artificial Intelligence • Marketing Strategy unpredictable environment. In current VUCA • Sense making, and Action • Internet of Things Submission of Camera IMNU Alumnus: Rs 2,500 • Financial Strategy world, there is a growing need to document, Foresight • Big Data and Decision Science Ready Paper: • Intrapreneurship • Operations Strategy Accompanying Guests: Rs 2,500 per person discuss and learn about strategies needed to • ICT and Disruptive Innovations IMPORT December 09, 2017 • HR Strategy convert changes and challenges into • Corporate Governance • ICT and Emerging Business Models Please fill the ‘Delegate Registration Form’ with the • Service Strategy registration fees. The registration fee covers conference opportunities and staying resilient. • MSMEs and Growth • Collaborative Commerce Conference Dates: • Family Business Management Enterprise Applications kit, lunch and dinner. During disruption, majority of stakeholders are • High Performance and Shared January 11 to January 13, 2018 • Functional Information Systems & more concerned with survival than with • Succession Planning Computing Registration fee is non-refundable. However, change in DSS breaking new ground. But visionary leaders • Government Policy and Society • Virtual Reality & Augmented nomination is permitted on request. • Enterprise Resource Planning leverage the rough period for innovation, fresh Entrepreneurship Reality • Supply Chain Management (SCM) thinking and even growth. Not only businesses • Grass-Root Innovation • Green Computing ACCOMMODATION • Customer Relationship but entire society has been witnessing • Entrepreneurial Leadership • Smart Cities Management (CRM) On campus, the accommodation charges would be INR significant transformations in last two decades. • Privacy and Ethical Issues in Digital • Entrepreneurial Funding Avenues 1,800/- on single occupancy (AC Rooms) and INR. 1,250/- • Knowledge Management Era Technology is one of the determinants for the • Business Intelligence (BI) per person per day on twin sharing basis. societal and organizational transformation. Under this backdrop, this conference will cover Charges for accommodation will be on actual basis. Kindly the metamorphosis in the society as well as the confirm your bookings for in-campus accommodation organisations as a result of changing macro before December 24, 2017. and micro environments, leadership, strategy Payment should be made through demand draft to be and technology. It can result in emergence of drawn in favor of ‘IMNU Student Activity Association’ some broad principles that can help in payable at Ahmedabad. The payment can also be made sustaining or expediting the process of through NEFT to following account. transformation. Bank A/c No. : 09720180212 NICOM 2018 will provide platform for thought leaders, academics and practitioners to IFSC: KCCB0NRM097 deliberate on the strategic and technological innovations that will shape the transformations Beneficiary Name: IMNU Student Activity Association in organizations and society.

CONFERENCE Submitted by the NICOM Team SUMMARY REPORT

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Table of Contents Conference Background ...... 3 Speakers of the conference ...... 7 Summary of Day 1- January 11, 2018 ...... 8 Inaugural Session ...... 8 Track Session 1: ...... 12 Plenary Session on Societal Transformation ...... 14 Track Session 2 ...... 17 Summary of Day 2- January 12, 2018 ...... 20 Plenary Session on Technology and Transformation ...... 20 Track Sessions 3 ...... 23 Plenary Session on the Startup Ecosystem ...... 25 Track Sessions 4 ...... 28 Summary of Day 3- January 13, 2018 ...... 29 Plenary Session on Technology, Security and Governance ...... 29 Valedictory Session ...... 32 Best Paper Award Winners ...... 35 Conference in Numbers ...... 37 Summary ...... 37 Bifurcation of Abstracts ...... 37 Theme-wise categorization of Abstracts ...... 38 Full Paper Details ...... 38 Theme-wise categorization of Papers ...... 39 International Speakers/ Participants during NICOM-2018 ...... 40 Details of Reviewers ...... 41 Core-Committee and Students’ Committee Members ...... 42 NICOM 2018 Programme ...... 45 Publications ...... 46

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Conference Background Change is the only constant in the world but its pace has become unprecedented in the VUCA world. Rising competition, declining PLC, blurring geographical boundaries, growing attrition and demanding customers are few symptoms of the same. University of Michigan Professor Mark J. Perry in a blog writes that out of Fortune 500 firms of year 1955, only 60 (less than 12%) remains in Fortune 500 list of year 2017. According to a 2016 report by Innosight, corporations in the S&P 500 Index in 1965 stayed in the index for an average of 33 years. By 1990, average tenure in the S&P 500 had narrowed to 20 years and is now forecast to shrink to 14 years by 2026. This turbulence can be seen among countries and societies too. However, there are enough examples across countries, industries and companies that have witnessed transformation due to various strategic and technological innovations. Examples of Japan, Singapore, Israel, China, Dubai are often highlighted that have scaled new heights in last few decades. Companies like Google, Amazon, Uber, Facebook, Netflix, Tesla etc. were unheard of two decades ago, but have grown exponentially with their innovative business models. In this disruptive era, organizations that could not understand the change, either got bankrupt or their financials took a significant toll leading to acquisitions. Kodak, Yahoo and Nokia are few examples. German economist, Klaus Martin Schwab, best known as the founder of the World Economic Forum narrates this succinctly in following words – “New technologies and approaches are merging the physical, digital, and biological worlds in ways that will fundamentally transform humankind”. The extent to which that transformation is positive will depend on how we navigate the risks and opportunities that arise along the way. In a recent HBR article How Aligned Is Your Organization? Trevor & Barry highlighted that most executives today know their enterprises should be aligned. They know their strategies, organizational capabilities, resources, and management systems should all be arranged to support the enterprise’s purpose. The challenge is that executives tend to focus on one of these areas to the exclusion of the others.

Successful organization cannot remain complacent and laggard cannot be discounted. While speed is important, there are enough examples to prove that Tortoise can also win race from Hare with consistent efforts. Organizational Leadership and its team’s passion and persistence can make all the difference. In this backdrop, 21st NICOM was organized on the theme ‘Societal and Organizational Transformation through Strategic and Technological Interventions’. We have received 211 abstracts and 115 full papers from India, USA, Ireland, S. Africa, Nigeria and Bangladesh. After double blind review, 75 papers have been published in two books by McGraw Hill Education Pvt. Ltd.

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The book titled “Transformation through Strategic and Technological Interventions” encompasses the research into contemporary strategies and technologies that have the potential to transform society and business. The book has been divided into four parts namely: Strategic Management, Entrepreneurship, ICT for Business & Governance and Contemporary Issues in ICT. In the first section of the book, contemporary issues in strategic management have been explored. This section deliberates on the themes of corporate governance and corporate social responsibility in enterprises. It also expands on the role of government policies in social and economic growth. In the second section of the book, we explore issues related to entrepreneurship in the global setting. It also reflects on the impact of entrepreneurship in the rural environment. The section builds the discussion on entrepreneurship with case studies that explore the entrepreneurial communities in India. The third section is dedicated to discussing the role of information and communication technology in business and governance. The role of social media in connecting various stakeholders in business as well as government is also covered here. The present-day issues related to ecommerce and business intelligence are also discussed. The contemporary issues related to information and communication technology are debated in the last section. One of the focus areas of this section is the Blockchain technology that is establishing the global crypto economy. Also, we are deliberating the features of smart grids, smart cities and internet of things (IOT). The edited book titled “Business Transformation through Functional Strategies” has thirty-seven papers contributed by academicians, industry professionals, researchers and students. These papers represent various industries, functional areas and geographies. Apart from empirical papers, book also contains few case studies. First section Marketing Strategy covers papers on the sub-themes like Branding, advertisements, consumer behavior, retailing, CRM, e-Commerce and visual merchandising. Second section is about Organizational Behavior and Human Resource Strategies. Papers in this section largely relate to employability, employee engagement, glass ceiling, appraisal & succession planning, learning, communications, performance management systems and cultural diversity. Third section relates to papers in the area of Financial Strategy. Papers broadly cover issues related to risk management, stock markets, bond market, P2P lending, demonetization and credit ratings. Last section encompasses papers in the area of general management.

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Event Date and Time January 11- 13, 2018 | 9:00 AM to 5:00 PM

Number of Students 1050 Approx.

Conference To deliberate and exchange ideas on the theme “Societal Objective and Organizational Transformation through Strategic and Technological Interventions”

Venue Institute of Management, Nirma University, Ahmedabad

Conference Institute of Management, Nirma University, Ahmedabad Organized by

Organizing Patrons Shri K. K. Patel Committee Vice President, Nirma University

Dr. Anup K. Singh

Director General, Nirma University

Chairman Dr. M Mallikarjun

Director, IMNU, Nirma University

Advisory Mr. Thyagrajan K Council Founding Board Member, iCreate, Gujarat

Dr. Jaimin Vasa

Chairman and Managing Director – Vasa Pharmachem Pvt Ltd, Ahmedabad

Prof. Sanjay Verma

Professor, Computer and Systems– IIM A

Mr. Sanjeev Jain

Executive Director – Indian Oil Corporation Limited, Gujarat

Mr. Pankaj Gupta

Senior Vice President, Infrastructure Leasing and Financial Services, Gujarat

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Conference Dr. Nityesh Bhatt Chair Persons Dr. Shahir Bhatt

Prof. Balakrishnan Unny

Core Aayushi Tomar MBA FT - I Committee Gunjan Sood DPM

Kaushal Kotak MBA FT - I

Manushi Sharma MBA Integrated- I

Pragya Thakur DPM

Rashi Pokharna MBA FT - II

Riya Shah DPM

Sayan Si MBA FT - I

Shreya Goel MBA Integrated- I

Vardhan Shah MBA FT - II

Vinit Patel MBA FT - II

Vivek Duvani MBA FT - I

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Speakers of the conference Inauguration Mr. Gurmeet Singh Sethi, MD- Johnson Controls - Hitachi Ltd Chief Guest Plenary Speakers Session on 1. Prof. Jagdeep Chhokar, Association for Democratic Reforms Societal (ADR) Transformation 2. Mr. Mukesh Kumar, Municipal Commissioner, Ahmedabad Municipal Corporation (AMC) 3. Prof. Raphael Cohen-Almagor ,Professor and Chair in Politics and the Founder and Director of the Middle East Study Group (MESG), University of Hull, UK Session Chair Mr. Sanjeev Jain Executive Director – Indian Oil Corporation Limited, Gujarat Plenary Speakers Session on 1. Mr. Dhananjay Dwivedi, Secretary - DST, Govt of Gujarat Technology 2. Ms. Rajal Chattopadhyay, VP & Global Head, Global Portfolio and & Knowledge Management, Atos International Transformation 3. Dr. Abhishek Nayak, University of Amsterdam Session Chair Prof. Sanjay Verma Professor, Computer and Systems– IIM Ahmedabad Plenary Speakers Session on 1. Mr. Deb Majumder, Partner and ED – Communication Sector, The startup IBM ecosystem 2. Mr. Hasit Kaji Vice President & Head – Special Initiatives, TCS 3. Prof. Dinesh Dave, John A. Walker College of Business, Appalachian State University Session Chair Mr. Thyagrajan K Founding Board Member, iCreate, Gujarat Plenary Speakers Session on 1. Mr. Abhinav Johri, Global Digital Risk Operations Leader at Technology, Ernst and Young Security and 2. Mr. Parveen Sharma, National Director - Information Governance Technology, Shardul Amarchand Mangaldas & Co 3. Mr. Sanjeev Kumar, Director - Technical – MTNL Session Chair Mr. Pankaj Gupta, Senior Vice President, Infrastructure Leasing and Financial Services, Gujarat Valedictory Chief Guest Session Mr. Vighnesh Shahane, CEO & Whole time Director, IDBI Federal Guest of Honour Mr. Seshadri Rajaram, Managing Director, Erhardt + Leimer, A’Bad

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Summary of Day 1- January 11, 2018 Inaugural Session The 21st Nirma International Conference on Management (NICOM), organized by the Institute of Management, Nirma University (IMNU), commenced at 10:30 am on 11th January, 2018. NICOM has been an annual event at IMNU providing a platform for an interactive discussion between academicians and industry veterans on a plethora of topics under a common theme. The Conference had academicians and practitioners from all over India and abroad, presenting their research in as many as 60 sub themes viz, Strategic Management Process, Entrepreneurship and Regional Development, Functional Level Strategies, Functional Information Systems & DSS, Digital Ecosystem, etc., in four track sessions spread across the three days Conference. Four plenary sessions had also been arranged during which, the prominent personalities from the industry addressed the audience on various topics.

The Chief Guest for the inaugural session was Mr. Gurmeet Singh Sethi, Managing Director, Johnson Controls- Hitachi Ltd. The President of Nirma University, Dr. Karsanbhai Patel; Vice-President of Nirma University, Mr. K. K. Patel; Dr. Anup Singh, Director-General, Nirma University were also part of the function. Dr. M. Mallikarjun, Director - IMNU delivered the welcome address.

In his inaugural address, Mr. Gurmeet Singh said that the Digital India campaign started by the Government of India is extremely crucial for the nation. Given the rapid change in the business environment, organizations need to adopt technological changes going on in the society if they want to stay in competition. He stated that though people from different parts of the country want to shift to Tier 1 cities, the resources in these places are just on line. If the trend continues, these cities would be busted at their seams. The development of Smart Cities would help in reducing the burden from them and would also ensure optimum utilization of resources. He said that while people today are concerned that machines will replace human resources, according to him, the development of technologies such as Artificial Intelligence will enable humans to create more high level jobs. Addressing the students, Mr. Gurmeet said that youth is going to

Page 8 of 48 be the teacher. The only thing they need to remember is that education does not end with the end of their tenure as students at college. Dr. Anup Singh, Director General, Nirma University also said that the use of technology is of utmost importance. The change in technology that the society accepts should be adapted by the organizations.

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Track Session 1: Track Session 1A:

This track was based on Strategic Management and was chaired by Prof. Sanjay Jain. Research papers presented in this session were on topics such as Corporate Governance – Growth and its Importance for Effective Business, Corporate Governance in India: Post Satyam , Corporate governance: CSR and MSEs issues and challenge and Corporate governance.

Track Session 1B:

The Chairperson for the session on ICT for Business and Governance was Prof. Amola Bhatt. The speakers for the session talked about Platform Model – A Paradigm shift in existing business, How Social Media affects Role of Governing Bodies in the Society and Citizen Participation, Survival of Brick-and-mortar Stores in the Age of Amazons and Flipkart, Amazon vs Flipkart – The Indian ecommerce from a seller’s perspective and A study on problems faced by Indian handicraft industry & suggestions for growth with special focus on digital marketing.

Track Session 1C:

This session on Contemporary Issues in ICT was chaired by Prof. Gaurav Mishra. The presented papers were on topics such as Digital India: New way of Innovating India, Digitalization: Industrial Internet of Things, Internet of Things Transforming the Business and The Future and The IOT in the Cerebral Era.

Track Session 1D:

This session was on Entrepreneurship and was chaired by Prof. Niyati Dave. A total of five research papers were presented by researchers on topics ranging from Start Ups - Innovative and Agile, Impact of Entrepreneurship Awards on Entrepreneurial Ecosystem of A Region – A Descriptive Study to Decision to start a new form of business from taxation perspective.

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Track Session 1E:

The chairperson of track-session on Functional Level Strategies was Professor Deepak Srivastava. The presenters of various colleges across India presented on diverse topics such as Effect of Demerger on Shareholder Wealth: Study of Select Cases from India, Adoption of E – Banking in Indian Society, Economic Moats and Technology and Economic Development in India. Track Session 1F:

The chairperson of track-session on Functional Level Strategies was Prof. Parag Rijwani. This session included various presentation papers from presenters across different Indian colleges. The topics included – The Role of International Financial Services Centre (IFSC) in Changing the Landscape of International BFSI Business in India, Effect of Store Atmospherics on Consumer Buying Behaviour with respect to Vadodara Central Mall and Consumer trends in health and wellness industry.

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Plenary Session on Societal Transformation Mr Mukesh Kumar, Municipal Commissioner, Ahmedabad Municipal Corporation talked about Ahmedabad and the importance of its heritage. He quoted, ‘Ahmedabad has an elite heritage with a broken history.’ He talked about the importance of business and associated commercial activities in the heritage area of Ahmedabad. He also pressed on the importance of Planning while working on a Transformational Change, it is important to include the people who are interested in carrying out and contributing to change. Exemplifying Rajasthan, he talked about the importance of investment by private sector. At the end, he quoted, ‘Heritage may lead to development, it can co-exist but restrictions are imposed. They cannot go hand in hand.’

Prof Jagdeep Chhokar, Co-Founder, Association for Democratic Relations said for a society to grow, it has to find a suitable way of organizing itself. Reforms at civil as well as educational fronts are required. At a micro level, every single citizen can transform the society by deciding on what kind of societal transformation is needed which is a difficult decision. He quoted, ‘No job in the land is more important than that of being a citizen. What we forget is that before we can become anything, we must try to become a good citizen.’

The next guest speaker we had for the session was Prof. Raphael Cohen-Almagor, Professor and Chair in Politics and the Founder and Director of the Middle East Study Group (MESG), University of Hull, UK. He emphasized that Culture does matter and we cannot deny its utmost importance in our lives. He said, “You can hate anyone and be hated by anyone. We should expect organizations to adhere to norms and show responsibilities towards the domestic welfare because there is no organization above the law.” He exemplified, “To fight a company like Yahoo, is not an easy task. You need conviction for that. If you decide to do something, you will definitely be able to achieve it.”

The Session Chair Mr. Sanjeev Jain, Executive Director – Indian Oil Corporation Limited, Gujarat summed up the session with an insight that even smallest of ideas can create a significant impact on the society.

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Track Session 2 Track Session 2A

This track on Entrepreneurship was chaired by Prof. Punit Saurabh. The various research topics were Handicrafts from Shantiniketan, ‘Micro Entrepreneurs and Their Cluster Bases Performance: Chokha Bazaar’, ‘Diminishing Entrepreneurial Spirit in Kutchi Community: A Concern and Complexity’ and Exploring the Structure and Functional Elements of the Dabgarwad Community Market.

Track Session 2B:

Based on Entrepreneurship, this track was chaired by Prof.Samik Shome. Various papers were presented in this track session on topics such as The Woman Who Styled Her Way To Success, Measuring Impact of Social Entrepreneurs on Heritage Management of Ahmedabad city and Use of Network theory for research in family businesses.

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Track Session 2C:

Based on Functional Level Strategies, this track was chaired by Prof. P. K. Chugan. The papers presented in this track session on topics such as Impact of Fear of Missing Out (FOMO) on Consumer Behavior in context of TV Shows, Affordable loss principle and Internationalisation of SMEs, Efficiency Assessment of Indian Textile Industry using Data Envelopment Analysis and Fashion Knowledge And Consumer Channel Choice: A Perceptual Study.

Track Session 2D:

This track was based on Functional Level Strategies and was chaired by Prof. Naresh Poturaju. Numerous intriguing research papers were presented in this session on topics such as Corporate Bond Market: Introduction and new trends, Impact of Demonetization on Indian Stock Market: An Event Study Methodology and Stock Market Volatility in International Market and its Impact on volatility in Indian market.

Track Session 2E:

The chairperson of Strategic Management track-session was Prof. Sameer Pingle. Papers were presented that included topics like Sherpa Economy: Understanding the adventure tourism and its effect on Nepal’s Economy, Creativity and Innovation – an Outcome of Organisational Culture and Indian Inflation and Unemployment: An Empirical Investigation of Phillip’s Curve.

Track Session 2F:

The chairperson for track session ‘Strategic Management’ was Prof. Dhiren Jotwani. Numerous interesting research papers were presented which included topics such as Organizational Architecture: Knowing and Supporting Your Organization, Importance of Knowledge Workers for Organizational Ambidexterity and Emergence, Evolution And Future Of Public Relations.

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Summary of Day 2- January 12, 2018 Plenary Session on Technology and Transformation The first plenary session of second day of the Conference was addressed by three speakers- Mr. Dhananjay Dwivedi, Secretary - DST, Govt of Gujarat; Ms. Rajal Chattopadhyay, VP & Global Head, Global Portfolio & Knowledge Management, Atos International and Dr. Abhishek Nayak, University of Amsterdam. The session chair was Prof. Sanjay Verma, Professor, Computer and Systems– IIM Ahmedabad. Prof. Sanjay Verma, Professor, Computer and Systems – IIM Ahmedabad said that the theme for the session, “Technology and Transformation” was relevant to everybody.

Mr. Dhananjay Dwivedi, revealed the government’s view point on change in technology and how they have adapted to it. He also mentioned the fact that in the 18th century India contributed to 25% of the Global GDP, but due to lack of application of technology even after having the knowledge and expertise, the number has gone down to 0.7%. He emphasised on the three streams of science - Material Science, Personalised Science and Artificial Intelligence. He concluded by quoting, “There is a fine line between what is desirable and what is doable”. Ms. Rajal Chattopadhyay, stressed that technology is driving business instead of business driving technology. She gave examples of companies like Facebook, Uber, Alibaba and Airbnb for their digital transformations and how they impact our lives. She stated the 5 dimensions of Digital Transformation – Product & Services, Marketing & Distribution Channels, Business Processes, Supply Chain and New Entrants Ecosystem. She concluded, “We are moving from Intelligent Connected Ecosystem to Intelligent Connected Living”. Dr. Abhishek Nayak talked about Social Media Monitoring and its importance in today’s world. He said that Social Media Monitoring can be used to determine how many people are actively engaged, how many are passively engaged and how many people are talking about the brand.

Prof. Sanjay Verma concluded the session by stating examples of some technological transformations in the field of education, internet of things, block chains and IBM Watson—an example of artificial intelligence, which are driving the changes in society through their interventions.

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Track Sessions 3 Track Session 3A: This track on Strategic Management was chaired by Prof. Nirmal Soni. It included research papers on Blue Ocean Strategy, Critical Analysis of Blue Ocean Strategy, Firm Performance in the Indian General Insurance Industry Using Data Envelopment Analysis etc. Track Session 3B: The session on ICT for Business and Governance was chaired by Prof. Meeta Munshi. The speakers for the session talked about Digital India: Education Sector, Digital Marketing: A Phenomenon, Developments and Impact on e-Governance Services in Pune after Digital India Campaign etc. Track Session 3C: Prof. Nina Muncherji chaired the session on Functional Level Strategies. The presented papers were on topics such as Design Thinking- A 21st Century Tool To Empower Human Resources Of An Organization, Employability Challenges In Indian Service Sector – Present And Future, Potential Appraisal And Succession Planning Practices In Pharmaceutical Industry in Ahmedabad etc.

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Track Session 3D: This session on Functional Level Strategies was chaired by Prof. Nisarg Joshi. Five research papers were presented on topics ranging from Impact of Culture on HR practices: East and West, Performance Management System Process for a Hydro Power Sector Organization: Issues; Interventions, Employee Engagement as Part of Core HR Strategy in a Steel Manufacturing Plant in India etc. Track Session 3E: The chairperson of track-session on Functional Level Strategies was Professor Monali Chatterjee. The presenters of various colleges across India presented on diverse topics such as Effective Strategies of Persuasive Communication in Social Media—a Literature Review, Modern Retailing in Indian Market Place: Examining the Functional Level Strategies, Consumer Perception in Indian Ecommerce Industry etc. Track Session 3F: Prof. Darma Mahadea chaired the track-session on Entrepreneurship. This session included research papers on Entrepreneurship and Innovation, Social Entrepreneurship and Jugaad Innovation, Entrepreneurial Leadership: Exploring an Idea etc. Ideation workshop Dr. Harini S. Mittal from the Business and Information Systems Department of Bronx Community College of the City University of New York conducted a workshop on ideation. Selected students from all the programs were part of the workshop.

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Plenary Session on the Startup Ecosystem The second plenary session of the day was addressed by Prof. Dinesh Dave, John A. Walker College of Business, Appalachian State University; Mr. Hasit Kaji Vice President & Head – Special Initiatives, TCS and Mr. Deb Majumder, Partner and ED – Communication Sector, IBM. Mr. Thyagrajan K- Founding Board Member, iCreate, Gujarat, the session chair talked about the importance and the impact of the start-ups. He highlighted that the start-ups should focus on solving the problem and the methodology of solving them rather than looking for profits. Mr. Hasit Kaji addressed the need for innovation and its impact. “All start-ups have their purpose. We have chosen to have innovation to impact the lives of the people” he quoted. He pointed that if innovations have to impact human lives then they must humanize technology to address concerns the way Uber and Ola have done it. Mr. Dinesh Dave stressed on the requirement on logistics cluster in all businesses. He also said “You should have the Talent to acquire the ‘Talent’”. Mr. Deb Majumder, began his address by introducing an acronym DYE (Dynamic Youthful Energetic) emphasizing on the importance of youth and how the youth has a broad scope. Session chair Mr. Thyagrajan K summed up the session with a vote of thanks to all the speakers.

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Track Sessions 4 Track Session 4A: This track on Strategic Management was chaired by Prof. Ritesh Patel. Papers were themed on topics like Empirical Research on the Market: Rani No Hajiro, Negative Emotions and Interactions in Fictional Theme: Case of 12 Angry Men, Role Of Government Policies in Social And Economic Growth of India Through Solar Energy Technology etc. Track Session 4B: This track on Functional Level Strategies was chaired by Prof. T. S Joshi. Its research papers were on Working Capital Strategies of Indian ITES Industry and Financial Assessment of Banks Using Camel Model Islamic Finance: A Case for India etc. Track Session 4C: Based on Functional Level Strategies, this track was chaired by Prof. P. K. Yadav. The papers in this track session were presented on Financial Exclusion in India: Implications and Challenges, Shopping Motives, Store Attributes and Shopping Enjoyment: A Case Study of Delhi NCR, Green Retailing: An Innovative Business Perspective etc. Track Session 4D: Another track on Functional Level Strategies was chaired by Prof. Sapna Parashar. Research papers presented in this session were based on topics such as Conceptual Framework on Advertising Appeals and Their Effectiveness, Consumer Awareness and Satisfaction among Banking Services of Amreli District in Gujarat, An Analysis of Factors Affecting Selection of Mobile Banking Service etc. Track Session 4E: The chairperson of Contemporary issues in ICT track-session was Prof. Pritha Guha. Papers were presented that included topics like New Era of Databases, Big-Data a Backbone of Digi-World, Artificial Intelligence Enabling the Next Phase of Disruption in Recruiting, ‘Can Coca Cola Improve Its Customer Experience By Using Artificial Intelligence?’ etc. Track Session 4F: The chairperson for track session Contemporary issues in ICT was Prof. Harini Mittal. Numerous interesting research papers were presented which included topics such as Smart Cities, Artificial Neural Network – An Application for Forecasting Indian Stock Market Index Movement, Statistical Analysis and Prediction of Exchange Rate of Bitcoin etc.

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Summary of Day 3- January 13, 2018 Plenary Session on Technology, Security and Governance The plenary session of Day 3 was a panel discussion amongst Mr. Abhinav Johri, Global Digital Risk Operations Leader at Ernst and Young, Mr. Parveen Sharma, National Director - Information Technology, Shardul Amarchand Mangaldas & Co and Mr. Sanjeev Kumar, Director - Technical – MTNL. The session was chaired by Mr Pankaj Gupta, Senior Vice President, Infrastructure Leasing and Financial Services, Gujarat.

Mr. Pankaj Gupta, the Session Chair spoke about how people ignore the Terms & Conditions while downloading mobile apps. He added, “Technology can cause disasters” and said that, today mobile and telecom companies track people for their own profit. He shared the fact that Google earns $ 35 million only through advertisements. The four elements where trouble could be caused are Client, Media, Target Services & Impact on Human Resources. He added, “We should be aware and conscious of what we are doing.” There are also many issues with regards to the emerging technologies.

Mr. Abhinav Johri said, "Societies of the future will be largely dependent on data and evolved forms of data is knowledge.” He added that more data is always more desirable and coming to the issue of Security, he emphasized on the point that the more vulnerable one is, the more he/she can be exploited. He also stated that, according to a survey by E & Y, the weakest link lies within the organization. He said that Data is today more valuable and can be used immediately for profitable purposes.

Mr. Sanjeev Kumar spoke about how connectivity has improved technology. However, there have been many challenges with respect to it and therefore, many security checks have been put in place. He said that the Right Connectivity, the Right Software need the backing of strong Governance to ensure that the technology is reliable and affordable. He added that Care and Precaution are required to minimize the risks.

Mr. Parveen Sharma said that we are all a part of the digital world. He compared the servers behind firewalls and the people, with respect to the question, “What need security more?” The weakest link are the people who have a lack of knowledge and

Page 29 of 48 they unintentionally leave data vulnerable. There exist three dimensions in an organization i.e. Technology, Security and Governance. They are all growing at their own pace and there is a gap existing between the three. It is the responsibility of the people in the organization to bridge the existing gap. He also pointed out that Organizations must know everything and be 100% accurate.

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Valedictory Session The Valedictory Session had Mr. Vighnesh Shahane, CEO & Whole time Director, IDBI Federal as the Chief Guest, Mr. Seshadri Rajaram, Managing Director, Erhardt + Leimer, Ahmedabad as the Guest of Honour. Prof. Balakrishnan Unny of the Institute of Management, Nirma University began the session by giving a brief report of the Conference.

The chief guest, Mr. Vighnesh Shahane, CEO and Whole Time Director, IDBI Federal, spoke about the Growth drivers in India and how technology and digitisation have contributed in the growth. He said that Financial Inclusion is of utmost importance. Quoting Jack Welch, a renowned American Executive “If the rate of change on the outside is more than the rate of change on the inside, then end is near” he stressed that change is not only necessary but also fundamental to any growth. He gave the examples of Rahul Dravid and Amitabh Bacchhan to show that ‘reinventing one-self’ is required to succeed. Mr. Seshadri Rajaram, shed light on the facts pertaining to the industry today and how it is changing for the manufacturing sector. He said “The point is not that we are not adapting technology, but that we are not implementing and maintaining it to its full potential”.

The awards for the best paper were then announced. The First Prize in the Faculty Category was awarded to Prof. Rahul Sharma and Prof. Amit Kakkar. The Second Prize in this category was awarded to Prof. Darma Mahadea. The First Prize in the Student Category was awarded to Akhil Gupta, Sparsh Srivastava and Rucha Kulkarni. The Second Prize was a tie between Garima Chandnani and Manasi Akre.

The session ended with the distribution of certificates and a Vote of Thanks to all the committee members who were instrumental in the proper functioning of the conference.

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Best Paper Award Winners

# Title Author(s) Academician and Industry Category “Does CSR build Brand Loyalty” Rahul Sharma, Mittal School of Business, Punjab Amit Kakkar, Mittal School of Business, 1 Punjab Unemployment, Income and Darma Mahadea, School of Economics and Entrepreneurship in Post-apartheid Finance, University of Kwazulu-Natal, South South Africa: Is there a connecting or Africa 2 missing link? Student Category A Study on Impact of DII and FII Akhil Gupta, Institute of Management, Nirma Investments on NIFTY 50 University, Ahmedabad Rucha Kulkarni, Institute of Management, Nirma University, Ahmedabad Sparsh Srivastava, Institute of Management, Nirma University, Ahmedabad 1 How Social Media affects Role of Manasi Akre, Gujarat National Law Governing Bodies in the Society and University, Gandhinagar 2 Citizen Participation Micro entrepreneurs and their cluster Garima Chandnani, Amrut Mody School of 2 bases performance: chokha bazaar Management, Ahmedabad

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Conference in Numbers Summary Abstracts Received • 217

Full Papers Received • 115

Full Papers Selected for Publications • 75

Paid Registration • 94

Foreign Participants • 6

Bifurcation of Abstracts 140

120 120 115

98 97 100

20 4 0 Internal External International Student Academics and Industry

Total Number of Abstracts

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Theme-wise categorization of Abstracts 100

90 87

50 43 40 36 29 30 19 20

10 3 0 Strategic Entrepreneurship Functional Level Enterprise ICT for Business Contemporary Management Strategies Applications & Governance Issues in ICT

Total Number of Abstracts

Full Paper Details

Book 2- Transformation Through Strategic 38 and Technological Interventions

Book 1- Business Transformation Through 37 Functional Strategies

Papers Published 75

Full-papers received 115

0 20 40 60 80 100 120 Number of Papers

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Number of Papers

Academics and Industry 53

Student 22

External 39

Internal 36

Theme-wise categorization of Papers

Total Number of Papers

Contemporary Issues in ICT 7

ICT for Business & Governance 7

Enterprise Applications 1

Functional Level Strategies 28

Entrepreneurship 15

Strategic Management 18

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International Speakers/ Participants during NICOM-2018 # Name Organization Prof. Raphael Professor and Chair in Politics and the Founder and Director of 1 Cohen-Almagor the Middle East Study Group (MESG), University of Hull, UK 2 Dr. Abhishek Nayak University of Amsterdam John A. Walker College of Business, Appalachian State 3 Prof. Dinesh Dave University Faculty Member, Bronx Community College, City University of 4 Ms. Harini Mittal New York School of Economics and Finance Prof. Darma University of Kwazulu-Natal 5 Mahadea South Africa Evaltino Ricardo 6 Alexandro Limame GFSU- Student from Mozambique Jeronimo Lourence 7 Manjaye GFSU- Student from Mozambique 8 Dauda Kuyateh BK School of Management- Student from South Africa

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Details of Reviewers Prof. Nityesh Bhatt – Coordinator Prof. Amola Bhatt Prof. P.K. Yadav

Prof. Anand Deo Prof. Parag Rijwani

Prof. Ashwini Awasthi Prof. Pawan Chugan

Prof. Balakrishnan Unny Prof. Praniti Shah

Prof. Bhajanlal Kardam Prof. Punit Saurabh

Prof. Bindi Mehta Prof. Rajesh Jain

Prof. Deepak Srivastava Prof. Rajesh Kikani

Prof. Dhyani Mehta Prof. Ritesh Patel

Prof. Gaurav Mishra Prof. Sameer Pingle

Prof. Hardik Shah Prof. Samik Shome

Prof. Harismita Trivedi Prof. Sandip Trada

Prof. Jayesh Agjya Prof. Sanjay Jain

Prof. Khyati Desai Prof. Sapna Parashar

Prof. Khyati Shah Prof. Shahir Bhatt

Prof. Mahesh KC Prof. Subrat Sahu

Prof. Meeta Munshi Prof. Sunita Guru

Prof. Nikunj Patel Prof. Tejas Shah

Prof. Nina Muncherji Prof. Tripurasundari Joshi

Prof. Niyati Dave

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Core-Committee and Students’ Committee Members 1) Core Committee m) Megha Agarwal i) Tanya Raghav a) Aayushi Tomar n) Mili Chalishazar j) Vamsi Krishna b) Gunjan Sood o) Nehal Bansal Sanapala c) Kaushal Kotak p) Nihar Kavadia 6) Logistics d) Manushi Sharma q) Paavan Desai a) Akriti Singh e) Pragya Thakur r) Parshwa Parikh b) Deepak f) Rashi Pokharna s) Parth Shah Unnikrishnan g) Riya Shah t) Prakrut Shah c) Ehsan Ahmed h) Sayan Si u) Rajvi Shah d) Harshil Vora i) Shreya Goel v) Sakshi Agarwal e) Harshita Badyal j) Vardhan Shah w) Saumil Jani f) Harshita Patwari k) Vinit Patel x) Shreya Baheti g) Kaustav l) Vivek Duvani y) Utsav Agarwal Vatsyayan 2) Accommodation 4) Editorial h) Kosha Patel a) Abhinav Chauhan a) Akriti Singi i) Mihir Bansal b) Arpit Jain b) Bhavya jha j) Nishant c) Harsh Khariwal c) Dhruvin Shah k) Pranav Rao d) K V Anant d) Goutham J l) Rahul Bhatti Narayan e) Harshit m) Ronak Thakkar e) Lalita Tadikonda Maheshwari n) Sriya Kamat f) Saurabh f) Manchana Sinha o) Swayam Makhija Dangayach g) Megha Agrawal p) Syed Ali Abbas g) Sharon Benedict h) Neeraj Parikh q) Tanya Sinha Varghese i) Raj Butani 7) Press, Publicity & h) Shivangi Bhansali j) Saloni Lodha Social Media i) Tanvi Mayekar k) Satadeep Ghosh a) Abhishek j) Utkarsh Shah l) Shantanu Gupte Punwani 3) Audience m) Shivani Bajaj b) Aisha Kumar Management n) Shreeja Shetty c) Ankur Birla a) Ayush Agarwal o) Shubh Gupta d) Ayush Dadhania b) Chandan Sarkar p) Tanya Kumar e) Bhargav Pandya c) Denish Mehta 5) Food & Beverages f) Dylan Quadros d) Dhavan Vardhani a) Anshuk Paliwal g) Gunit Sahni e) Gaurav Dave b) Apekshit Osatwal h) Harsh Dubey f) Harsh Patel c) Brahmjot Singh i) Heena Rajpal g) Kartikey Jain Lamba j) Iffat Shaikh h) Kartikey Tiwari d) Dipali Attarde k) Meenakshi i) Kaustubh Rege e) Gautam Begwani Pandey j) Kriti Rathi f) Preet Shah l) Prakriti Dutta k) Manchana Sinha g) Saurabh Gupta m) Prasoon Mishra l) Meet Shah h) Shekhar Tejwani n) Riya Shah

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o) Rohit Bhat f) Pooja Kella 11) Track Management 8) Registration & g) Soumya Bakshi a) Aashish Agarwal Reception h) Vatsal Desai b) Aayushi Pandya a) Ananya Shah i) Yash Kunpura c) Ankita Gupta b) Ankit 10) Stage Management d) Ankith Jhawar Jhunjhunwala a) Abhishek Jiyani e) Bhavya Desai c) Ankita Vaswani b) Aditya Jakhotia f) Brijeshkumar d) Darshil Shah c) Akshay Jain Viradiya e) Heeral Kamdar d) Amratansh g) Chirag Pungalia f) Hiral Parekh Sharma h) Garima Jain g) Hiral Shah e) Ayush Saxena i) Harsh h) Krishna Thakkar f) Devarsh Sanghvi Vijaywargiya i) Manali Niyati g) Hetal Shah j) Hinal Virani j) Nancy Rastogi h) Himani Audichya k) Ishita Sahu k) Ruchita Shah i) Hitesh Prithiani l) Raheen Taj l) Rushi Raval j) Janvi Vishanwani m) Rishi Jain m) Shivani Bajaj k) Kriti Sharma n) Ruchika n) Shubhi Gupta l) Kritika Sharma Choudhary o) Simran Gupta m) Miti Shah o) Saloni Agarwal p) Utkarsh Jain n) Mugdha Joshi p) Samkit Mutta q) Vineet George o) Parth Patel q) Satya Swarup r) Vivek Ahuja p) Riya K. Shah Dwibedia 9) Sponsorship q) Sakar Potdar r) Shantanu Gupte a) Abhik Das r) Sanskriti s) Shivani Rana b) Ashish Rana Choudhary t) Shristi Bhuwania c) Devanshi s) Shashank u) Tanmay Khandal Thakkar Khandelwal v) Tanya Kumar d) Kumar Mulani t) Sumiran Rathi w) Yesha Jain e) Kutub u) Urja Gupta x) Zeel Shah Jhabuawala v) Vaibhav Gala

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NICOM Summary Report

NICOM 2018 Programme

Thursday, 09:00 AM – 10:15 AM Registration & Breakfast January 11, 2018 10:30 AM – 11:45 AM Inauguration 11:45 AM – 12:00 PM Tea Break 12:00 AM – 01:15 PM Track I 01:15 PM – 02:00 PM Lunch Break 2:00 PM – 03:30 PM Plenary Session 1 03:30 PM – 03:45 PM Tea Break 03:45 PM – 05:00 PM Track II Friday, 09:00 AM – 10:00 AM Breakfast January 12, 2018 10:00 AM – 11:30 AM Plenary Session 2 11:30 PM – 11:45 PM Tea Break 11:45 PM – 01:00 PM Track III / Ideation workshop 01:00 PM – 02:00 PM Lunch Break 02:00 PM – 03:30 PM Plenary Session 3 03:30 PM – 03:45 PM Tea Break 03:45 PM – 05:00 PM Track IV Saturday, 09:00 AM – 10:00 AM Breakfast January 13, 2018 10:00 AM – 11:30 AM Plenary Session 4 11:30 AM – 11:45 AM Tea Break 11:45 AM – 01:15 PM Valedictory Session 1:15 PM Farewell Lunch

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NICOM Summary Report

Publications

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NICOM Summary Report

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NICOM Summary Report

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