SILESIAN UNIVERSITY OF TECHNOLOGY PUBLISHING HOUSE SCIENTIFIC PAPERS OF SILESIAN UNIVERSITY OF TECHNOLOGY 2020 ORGANIZATION AND MANAGEMENT SERIES NO. 144 1 ASSESSMENT OF THE ATTRACTIVENESS OF THE TOURIST 2 AND RECREATION AREA OF BIELSKO COUNTY 3 Karol KRÓL1, Agnieszka ZIERNICKA-WOJTASZEK2, Dariusz ZDONEK3* 4 1 University of Agriculture in Krakow, Faculty of Environmental Engineering and Land Surveying 5
[email protected], ORCID: 0000-0003-0534-8471 6 2 University of Agriculture in Krakow, Faculty of Environmental Engineering and Land Surveying; 7
[email protected], ORCID: 0000-0002-9928-1468 8 3 Silesian University of Technology in Gliwice, Faculty of Organization and Management; 9
[email protected], ORCID: 0000-0002-6190-9643 10 * Correspondence author 11 Purpose: The development of the tourist function is possible in attractive tourist areas. 12 The indication of areas of tourist interest is possible, thanks to the assessment of tourist and 13 recreational attractiveness. Conditions for the development of tourism can be described, among 14 others using aggregated synthetic indicators. The purpose of the work is to analyze the 15 attractiveness of the tourist and recreational space of the Bielsko County (Silesian Voivodeship, 16 Poland). 17 Design/methodology/approach: The research area was chosen because of its tourist potential 18 and location in a region with exceptional natural and cultural values. The research used 19 multidimensional comparative analysis, synthetic measures method, and questionnaire form. 20 Findings: It has been shown that in the adopted research model, the most attractive tourist 21 destination is the commune of Szczyrk, and the most attractive investment is the urban-rural 22 commune of Czechowice-Dziedzice.