American Coaches Association Newsletter

Vol. 2011 Issue 11

6 Coaching the Uncoachables 2011 ASCA By Wayne Goldsmith 8 “The Greatest Parent’s Hall of Fame Goal Sheet Ever” From Sharon L. Sherman Inductees 11 How Will You Measure Your Life? By Clayton M. Christensen Coach Jean Freeman 19 Character in Coaching - In Memoriam. Jean passed away Oct., 15 2010. By Ira Klein - Jean was made aware of this award prior to 22 ASCA Age Group Coaches her passing. of the Year 2011 - “A true role model for all of us and a pioneer of 24 Runner carries injured women’s sports.” – Athletic Director Joel Maturi. foe half mile to help in - 31 years as Head Swimming Coach, Minnesota middle of race Women’s Swimming and Diving Team. By Jonathan Wall - Big Ten Team Championships in 1999 and 2000. - Swam at Minnesota – 1968-1972. - “M Club” President, Until Jan. 2010. - Member, Minnesota Swim Coaches Hall of Fame. - Coached 48 athletes to Big Ten Titles. - 58 swimmers with a total of 203 All-American citations. - Four Big Ten Coach of the Year Awards. - National Collegiate and Scholastic Swimming trophy winner, May. 1999.

A Publication of the American Swimming Coaches Council for Sport Development www.swimmingcoach.org Correction American Swimming Coaches Association ASCA Newsletter 2011- 09 page 24, Spreading

the Love of Swimming A Publication of the American Swimming Coaches Council for Sport Development, American By By Laura S. Jones Swimming Magazine (ISSN: 0747-6000) is published by the American Swimming Coaches Association. Membership/subscription price is $70.00 per year (US). International $100.00. Disseminating Reprinted with permission swimming knowledge to swimming coaches since 1958. Postmaster: Send address changes to ASCA, 5101 NW 21st Ave., Suite 200, Ft. Lauderdale, FL 33309. from U.S. Masters Swimming. National Office http://usms.org Executive Director and Editor John Leonard Clinics and Job Services Guy Edson Marketing and Advertising Director Megan Pittman Finance and Sales Dianne Sgrignoli Membership Services Melanie Wigren Certification Kim Witherington Technical Services and WSCA Matt Hooper Webmaster Hiley Schulte Publications Director Jen Johnson SwimAmericaTM and ALTST Lori Klatt / Julie Nitti Volunteer Proofreader Buddy Baarcke [email protected]

Board of Directors

President Tim Welsh Vice-Presidents Mary Anne Gerzanick-Liebowitz and Chuck Warner Members Jennifer Gibson, Mark Hesse, Matthew Kredich, Peter Malone, Steve Morsilli, Bill Rose, Richard Shipherd, Jim Tierney, Gregg Troy, Bill Wadley Executive Committee Ira Klein and Mark Schubert

Editorial Office

ASCA, 5101 NW 21st Ave., Suite 200 Ft. Lauderdale, FL 33309 954.563.4930 Fax: 954.563.9813 Toll Free: 1.800.356.2722 email: [email protected] www.swimmingcoach.org

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Richard J. Foster

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2 | Volume 2011 — Issue 11 | ASCA Newsletter Coach George Block Bob Miller - President, World Swimming Coaches Association - 1951-55 – Assistant Coach at Washington A.C - Former ASCA President (2 Terms) - 1951-1973 – Co-founder of Cascade Swim Club - Former Technical Vice-President, USA Swimming - 1973-76 – Totem Lake Swim team. - Former Head Coach, Alamo Area - 1976-1982 – Pine Crest School, Fort Lauderdale Aquatics Association - 1982-84 – Lake Oswego Swim Club - Coached 6 Olympians in three different sports. - 1984-2000 – Bellevue Athletic Club - Silver Awards of Excellence from ASCA in 2000. - 2001-2004 – Tucson JCC - Northside ISD’s natatorium is dedicated in - 2004-2009 – Bainbridge Island Swim Club his name. - RETIRED 2009 – 58 years of coaching! - One of the founders of San Antonio Sports Foundation, and of Voices for Children. - Head Coach – Pan Am Team – 1975 - Great athletes coached by George Block: Matt - Head Coach – USA team to the Soviet Hooper, , Greg Losey, Megan Ryther, Union – 1976 Rania Elwany and Walter Soza. - USA Olympians: Nancy Ramey – 1956, Lynn - USA-National Team Coach – 1990-95, 1997. Colella – 1972, – 1976, and Janis Hape – 1976. - Head Coach, Alamo Area Aquatics 1985-2006. - 9 American Records! - Currently President and CEO of HAVEN FOR HOPE, San Antonio, TX. - 7 World Records - 2 Kiphuth Award winners: Rick Colella – 1973 (2x) 1974, – 1973. Earl Ellis - 1960-61, Highline High School, Cascade Swim Club Jim Wood - 1962-69 – Assistant coach, University - Head Coach – University of North Carolina of Washington. at age 25! - 1969-1998 – University of Washington - Head Coach – Berkeley Aquatic Club, NJ Head Coach. - First coach to serve as President of - National Champions: Jack Horsley – 200 back, USA-Swimming 1968; – 200 Fly, 74-75 - Past Chair, OIOC for USA-Swimming - Olympic Medalist: Jack Horsley – 200 Back, 1968 - Started Berkeley Aquatic Club in the fall of 1977 Bronze medal; Rick Demont, 400 Free Gold; (owner and Head Coach). Doug Northway – Bronze 1500 Free in Munich; - National Steering Committee Chair – 1992-2004. Rick Colella – Bronze 200 Breast, Montreal. - Jim’s Leading Athletes: , Bonnie Brown, Scott Goldblatt, Lauren Reynolds, Dede Trimble, Nolle Bassi, Janis Hape and John Bennett.

ASCA Newsletter | Volume 2011 — Issue 11 | 3 Terry Nieszner accepted the ASCA Hall of Fame Award on behalf Hall of Fame Inductee George Block of the late Jean Freeman. (here with Jimmy Tierney)

ASCA Hall of Fame Honoree Earl Ellis Bob Miller - ASCA HOF 2011

ASCA Hall of Fame Honoree Jim Wood

4 | Volume 2011 — Issue 11 | ASCA Newsletter

Coaching the Uncoachables

B y WaYNE Goldsmith

When it comes down to it, the on them. They are not tested for leadership, knowledge of the sport, day-to-day coaching of sport is not in talent id programs and no one etc., etc. – it’s all important, but that difficult. has found a piece of equipment to your capacity as a coach to coach Get the physiology right. Teach measure them. But, their impact the un-coachables is what it is all the basics well. Come up with on performance is immeasurable. about. sensible, logical game plans and Their role in success unparalleled. You can train someone to coach competition strategies. It’s not Their place in excellence the coachables: i.e., the physical, rocket science. unmatched. Their effect on winning mental, technical and tactical unsurpassed. However, these things are not aspects of your sport relatively coaching. They are merely teaching The Un-coachables are: easily. A well designed coaching the mechanics of the sport; they 1. Desire course, some intelligent assessment processes and some ongoing are more about learning than 2. Desperation leadership, more about information professional development and than innovation and more about 3. Hunger for success continuous improvement, and bang! We have ourselves a coach who can instruction than inspiration. 4. Determination coach all the things in our sport And, these are not the things 5. Resilience which are coachable. that determine success: these 6. Passion are not the things that mean the And, with the amazing difference between winning and 7. Motivation resources of the Internet, anyone can find anything, anytime, losing. 8. Unbreakable anywhere and for free, so self-confidence The things that do determine increasingly anybody from parents success and the things that do mean So, now you have to ask . . . to presidents can learn the the difference between winning and if these un-coachables are critical coachable things just by turning on losing are much harder to find and for success, and I am a coach, and a computer or smart-phone. even harder to measure. I want my athletes to succeed, how But does that mean the coach, can I coach things that can’t be They are the un-coachables: and more importantly the coach’s coached? those intangible elusive factors athletes will be successful? No. which make champions champions Great question. Here’s how. and winning teams unbeatable. Because the things that really matter are the un-coachables. So, how can you Coach the Un- Coaching the coachables? Un-coachables is what So how do you Coach the Coaching is really all about Un-coachable? What are the The difference between a good The short answer is, you don’t. Un-coachables? coach and a great coach lies in their The Un-coachables are eight ability to coach the un-coachables. By that I mean, you don’t include coaching the un-coachable factors which you will not find in Sure planning and programming any coaching text book. You will not in your coaching process and your are important. Teaching skills is learned coaching methodologies. learn about them in any coaching important. Getting the physiology course. You can not research them right is important. Great You coach the un-coachables on Google and you can’t do a PhD communication skills, vision, by understanding the individual

6 | Volume 2011 — Issue 11 | ASCA Newsletter athletes you are working with No. For many athletes and yourself, about being honest and providing them with the many coaches, sport is never more with yourself and who you are environment and opportunity to than the coachables. They believe and expressing that through your discover the un-coachables for that all they need to do is hit the coaching. themselves. gym, buy the supplements, work on Summary You can’t force someone to their techniques, do the training, have “desire.” add some water and pow! They will 1. Coaching the un- win. But they are wrong. Very, very coachables is what You can’t run a training wrong. program about “desperation” or coaching is all about. “hunger for success.” Because we have reduced Anyone can learn the coaching to a set of rules about “coachables” – those You can’t get a motivation periodization and planning, expert in to create “motivation” in training systems and structures, aspects of sport which your athletes – it does not work. programs and processes, tests and can be measured, seen You can’t artificially create techniques, the un-coachables are and heard. “passion.” rarely even seriously discussed, let 2. But winning, success alone taught. You don’t coach the un- and performance coachable: you work with your The un-coachables: the critical are all about the un- athletes and help them to discover ingredient in the success of every coachables: the hard athlete, every team and every the un-coachables for themselves. to define, difficult to coach are usually put in the too- measure and impossible Be a human being first, hard basket and ignored: replaced then a coach by our focus on the “real” and to create aspects of the more measurable and tangible sport. All the un-coachables are core aspects of coaching: the things that human characteristics. They may 3. Ultimately success in can be taught and learnt. be hidden behind a stack of text- coaching is determined books about physiology or under a You can measure VO2 max: by your capacity bookshelf loaded with motivation you can’t measure the athlete’s to coach the un- manuals, self-help books and determination to push themselves coachables, and, as to almost unconsciousness striving sporting autobiographies, but they these factors are core are there all the same. to do their best in the test. human factors, to be The art of coaching is being You can measure peak lactate a successful coach levels; you can’t measure the able to tap into these core you need to focus human characteristics, both in athlete’s desperation to succeed; so less on coaching the yourself and in your athletes. desperate that they will endure the It’s about understanding yourself burning pain in their legs and agony coachables and more and your athletes and creating in their lungs as they fight to find on being yourself, your the environment that is needed their limits. real self. to encourage and induce those The things that really matter 4. Invest time and characteristics to be expressed in sport can not be measured: but resources into learning in all aspects of preparation and that does not mean they are not and accepting who performance. absolutely vital to succeed. you are as a human And the million dollar Coaching success is much more being, then greatness in than just training, education and coaching is possible. • question. Can all athletes development. It’s about being discover the un-coachables yourself, about understanding for themselves and in doing yourself, about believing in so become champions?

ASCA Newsletter | Volume 2011 — Issue 11 | 7 “The Greatest Parent’s Goal Sheet Ever”

From Sharon L. Sherman, Wyckoff YMCA Sharks

Our head coach is a strong their child gained. . All the best, and a helthy, positive proponent of developing both JL.” ...... I forged ahead with lifestyle. Swim in personal and team goals for her this crazy idea. I must admit that college. Ultimately I swimmers. As the coach of 9 &10 I did not have 100% participation hope the my swimmer’s year old silver/bronze swimmers I but did get many responses. Some experience as a felt it was important for my group parents had high expectations and competitive swimmer to develop a set of age appropriate some just wanted their kids to stay will aid in other areas goals as well. It was a great fit and healthy. With all exercise of her life, enabling her success. They were able to see, like this one, there is always one to become a resiliant, written in their own hand, a record that stands out among the crowd. focused, strong, of the achievements they made in I would like to share what I call independent woman. the season. They now know their “The Greatest Parent’s Goal Sheet times, how much they improved and Ever.” I hope coaches everywhere List 3 ways you can understand how practice helped could have this type of parental help your swimmer them achieve their goals. One of support for their swimmers. I will achieve this goal: my parents suggested that it would be incorporating both swimmer goal 1. Live and teach good have been great to have a parents sheets and parent goal sheets this nutrition. Active goal sheet for themselves. I had an fall as we start another season. We healthy family “aha” moment. I want my parents encourage our parents to read the lifestyle; Play to understand they play a really Parent’s Newsletter published by sports, hike, bike, important role in helping to develop ASCA. There is so much information their children’s love for swimming. to help them and their children. I swim together. It would be great to see them hope you share those words as well. 2. Structured loving all swim at Nationals some day. Sometimes you can slay a dragon household with So with the approval of our head and sometimes you become dragon rules and limits. coach and some words of wisdom dinner. I hope you will sail beyond Be supportive, from John (Leonard)...... I’d be the edge. and involved cautious. The old mariners had without hovering maps where, at the edge of the or over praising! known flat world.....it said “here My Goal Worksheet for be serpents”....I think this is one Myself and My Swimmer 3. Let her take responsibility for of those cases...worth sailing Swimmer name/ her life whenever beyond...but beware...great Parent name idea.....And his encouragement possible. Foster “....But it’s important to ask those My long term goal independence. for my swimmer: big questions of parents when they List 3 things you start in the sport to make them Achieve her potential. believe are obstacles to think about it, somewhere in the Develop a lifelong love helping your swimmer middle once they’ve had some of athletics, fitness, achieve this goal: short term ups and downs and good sportsmanship, later in their experience, to see if 1. Busy lifestyle! they got the “big picture” of what

8 | Volume 2011 — Issue 11 | ASCA Newsletter

2. Negative outside If you do not have a 3. Learn from challenges influences. competitive sports and overcome If you have a background what would fears by being a compettiive sports you like your swimmers’ competitive swimmer, background, would experience to be and use those skills at you like your swimmer list 3 things you can school and beyond! to have the same give your swimmer 4. To help her experience or a to achieve this: achieve this: different experience 1. Have fun, support Loving, stuctured, from yours? List 3 teammates, make supportive family things you can give solid lifelong life. Remain tuned to your swimmer friendships with in and informed. to achieve this: those sharing similar What do you believe 1. I played various positive goals. the single most sports; softball, 2. A chieve her personal important word is tennis, etc. ... best via support and for your developing Not seriously friendly competition swimmer? competitive in any. among peers. Resilience. •

10 | Volume 2011 — Issue 11 | ASCA Newsletter How Will You Measure Your Life?

by Clayton M. Christensen, From the Harvard Business Review

Editor’s Note: When the members it implied for Intel. Excited, I flew been killed. But instead of telling of the class of 2010 entered to Silicon Valley and showed up him what to think, I taught him how business school, the economy was at the appointed time, only to to think—and then he reached what strong and their post-graduation have Grove say, “Look, stuff has I felt was the correct decision on his ambitions could be limitless. happened. We have only 10 minutes own. Just a few weeks later, the for you. Tell us what your model of That experience had a profound economy went into a tailspin. disruption means for Intel.” I said influence on me. When people ask They’ve spent the past two years that I couldn’t—that I needed a full what I think they should do, I rarely recalibrating their worldview 30 minutes to explain the model, answer their question directly. and their definition of success. because only with it as context Instead, I run the question aloud would any comments about Intel through one of my models. I’ll make sense. Ten minutes into my describe how the process in the The students seem highly aware explanation, Grove interrupted: of how the world has changed (as model worked its way through an “Look, I’ve got your model. Just tell industry quite different from their the sampling of views in this article us what it means for Intel.” shows). In the spring, Harvard own. And then, more often than Business School’s graduating I insisted that I needed 10 more not, they’ll say, “OK, I get it.” And class asked HBS professor Clay minutes to describe how the process they’ll answer their own question Christensen to address them—but of disruption had worked its way more insightfully than I could have. not on how to apply his principles through a very different industry, My class at HBS is structured to and thinking to their post-HBS steel, so that he and his team could help my students understand what careers. The students wanted to understand how disruption worked. good management theory is and know how to apply them to their I told the story of how Nucor and how it is built. To that backbone I personal lives. He shared with other steel minimills had begun attach different models or theories them a set of guidelines that have by attacking the lowest end of the that help students think about the helped him find meaning in his own market—steel reinforcing bars, or various dimensions of a general life. Though Christensen’s thinking rebar—and later moved up toward manager’s job in stimulating comes from his deep religious faith, the high end, undercutting the innovation and growth. In each we believe that these are strategies traditional steel mills. session we look at one company anyone can use. And so we asked When I finished the minimill through the lenses of those him to share them with the readers story, Grove said, “OK, I get it. theories—using them to explain how of HBR. To learn more about What it means for Intel is...,” and the company got into its situation Christensen’s work, visit his HBR then went on to articulate what and to examine what managerial Author Page. would become the company’s actions will yield the needed Before I published The strategy for going to the bottom of results. Innovator’s Dilemma, I got a call the market to launch the Celeron On the last day of class, I from Andrew Grove, then the processor. ask my students to turn those chairman of Intel. He had read I’ve thought about that a theoretical lenses on themselves, one of my early papers about million times since. If I had been to find cogent answers to three disruptive technology, and he asked suckered into telling Andy Grove questions: First, how can I be sure if I could talk to his direct reports what he should think about the that I’ll be happy in my career? and explain my research and what microprocessor business, I’d have Second, how can I be sure that my

ASCA Newsletter | Volume 2011 — Issue 11 | 11 relationships with my spouse and spouse and a parent. My conclusion: alienated from their children. my family become an enduring Management is the most noble of I can guarantee you that not a source of happiness? Third, how professions if it’s practiced well. single one of them graduated with can I be sure I’ll stay out of jail? No other occupation offers as many the deliberate strategy of getting Though the last question sounds ways to help others learn and divorced and raising children who lighthearted, it’s not. Two of the 32 grow, take responsibility and be would become estranged from people in my Rhodes scholar class recognized for achievement, and them. And yet a shocking number spent time in jail. Jeff Skilling of contribute to the success of a team. of them implemented that strategy. Enron fame was a classmate of mine More and more MBA students come The reason? They didn’t keep at HBS. These were good guys—but to school thinking that a career the purpose of their lives front something in their lives sent them in business means buying, selling, and center as they decided how off in the wrong direction. and investing in companies. That’s to spend their time, talents, and As the students discuss the unfortunate. Doing deals doesn’t energy. answers to these questions, I open yield the deep rewards that come It’s quite startling that a my own life to them as a case study from building up people. significant fraction of the 900 of sorts, to illustrate how they can Doing deals doesn’t yield the students that HBS draws each year use the theories from our course to deep rewards that come from from the world’s best have given guide their life decisions. building up people. little thought to the purpose of One of the theories that gives I want students to leave my their lives. I tell the students that great insight on the first question— classroom knowing that. HBS might be one of their last how to be sure we find happiness chances to reflect deeply on that in our careers—is from Frederick Create a Strategy question. If they think that they’ll Herzberg, who asserts that the for Your Life have more time and energy to powerful motivator in our lives reflect later, they’re nuts, because A theory that is helpful isn’t money; it’s the opportunity life only gets more demanding: You in answering the second to learn, grow in responsibilities, take on a mortgage; you’re working question—How can I ensure that contribute to others, and be 70 hours a week; you have a spouse my relationship with my family recognized for achievements. I and children. proves to be an enduring source of tell the students about a vision of For me, having a clear purpose happiness?—concerns how strategy sorts I had while I was running the in my life has been essential. But it is defined and implemented. Its company I founded before becoming was something I had to think long primary insight is that a company’s an academic. In my mind’s eye I saw and hard about before I understood strategy is determined by the types one of my managers leave for work it. When I was a Rhodes scholar, I of initiatives that management one morning with a relatively strong was in a very demanding academic invests in. If a company’s resource level of self-esteem. Then I pictured program, trying to cram an extra allocation process is not managed her driving home to her family 10 year’s worth of work into my time masterfully, what emerges from it hours later, feeling unappreciated, at Oxford. I decided to spend an can be very different from what frustrated, underutilized, and hour every night reading, thinking, management intended. Because demeaned. I imagined how and praying about why God put companies’ decision-making systems profoundly her lowered self-esteem me on this earth. That was a very are designed to steer investments affected the way she interacted challenging commitment to keep, to initiatives that offer the most with her children. The vision in because every hour I spent doing tangible and immediate returns, my mind then fast-forwarded to that, I wasn’t studying applied companies shortchange investments another day, when she drove home econometrics. I was conflicted in initiatives that are crucial to with greater self-esteem—feeling about whether I could really afford their long-term strategies. that she had learned a lot, been to take that time away from my recognized for achieving valuable Over the years I’ve watched studies, but I stuck with it—and things, and played a significant role the fates of my HBS classmates ultimately figured out the purpose in the success of some important from 1979 unfold; I’ve seen of my life. more and more of them come to initiatives. I then imagined how Had I instead spent that reunions unhappy, divorced, and positively that affected her as a hour each day learning the latest

12 | Volume 2011 — Issue 11 | ASCA Newsletter techniques for mastering the The Class of 2010 problems of autocorrelation in regression analysis, I would have “I came to business school knowing exactly what I wanted to do—and I’m badly misspent my life. I apply the leaving choosing the exact opposite. I’ve worked in the private sector all my tools of econometrics a few times life, because everyone always told me that’s where smart people are. But a year, but I apply my knowledge of I’ve decided to try government and see if I can find more meaning there. the purpose of my life every day. “I used to think that industry was very safe. The recession has shown us It’s the single most useful thing I’ve that nothing is safe.” ever learned. I promise my students Ruhana Hafiz, Harvard Business School, Class of 2010 that if they take the time to figure out their life purpose, they’ll look Her Plans: To join the FBI as a special adviser (a management back on it as the most important track position) thing they discovered at HBS. If they don’t figure it out, they will “You could see a shift happening at HBS. Money used to be number one just sail off without a rudder and in the job search. When you make a ton of money, you want more of it. get buffeted in the very rough seas Ironic thing. You start to forget what the drivers of happiness are and what of life. Clarity about their purpose things are really important. A lot of people on campus see money differently will trump knowledge of activity- now. They think, ‘What’s the minimum I need to have, and what else drives based costing, balanced scorecards, my life?’ instead of ‘What’s the place where I can get the maximum of core competence, disruptive both?’” innovation, the four Ps, and the five forces. Patrick Chun, Harvard Business School, Class of 2010 My purpose grew out of my His Plans: To join Bain Capital religious faith, but faith isn’t the only thing that gives people “The financial crisis helped me realize that you have to do what you direction. For example, one of my really love in life. My current vision of success is based on the impact I can former students decided that his have, the experiences I can gain, and the happiness I can find personally, purpose was to bring honesty and much more so than the pursuit of money or prestige. My main motivations economic prosperity to his country are (1) to be with my family and people I care about; (2) to do something and to raise children who were as fun, exciting, and impactful; and (3) to pursue a long-term career in capably committed to this cause, entrepreneurship, where I can build companies that change the way the and to each other, as he was. His world works.” purpose is focused on family and others—as mine is. Matt Salzberg, Harvard Business School, Class of 2010 The choice and successful His Plans: To work for Bessemer Venture Partners pursuit of a profession is but one tool for achieving your purpose. But without a purpose, life can become “Because I’m returning to McKinsey, it probably seems like not all hollow. that much has changed for me. But while I was at HBS, I decided to do the dual degree at the Kennedy School. With the elections in 2008 and the Allocate Your Resources economy looking shaky, it seemed more compelling for me to get a better understanding of the public and nonprofit sectors. In a way, that drove my Your decisions about allocating return to McKinsey, where I’ll have the ability to explore private, public, and your personal time, energy, and nonprofit sectors. talent ultimately shape your life’s strategy. “The recession has made us step back and take stock of how lucky we are. The crisis to us is ‘Are we going to have a job by April?’ Crisis to a lot of I have a bunch of “businesses” people is ‘Are we going to stay in our home?’” that compete for these resources: I’m trying to have a rewarding John Coleman, Harvard Business School, Class of 2010 relationship with my wife, raise His Plans: To return to McKinsey & Company great kids, contribute to my

ASCA Newsletter | Volume 2011 — Issue 11 | 13 community, succeed in my career, and overinvest in their careers— of working together to address contribute to my church, and so even though intimate and loving those tasks succeed over and over, on. And I have exactly the same relationships with their families are consensus begins to form. MIT’s problem that a corporation does. I the most powerful and enduring Edgar Schein has described this have a limited amount of time and source of happiness. process as the mechanism by which energy and talent. How much do I If you study the root causes a culture is built. Ultimately, people devote to each of these pursuits? of business disasters, over and don’t even think about whether Allocation choices can over you’ll find this predisposition their way of doing things yields make your life turn out to be toward endeavors that offer success. They embrace priorities very different from what you immediate gratification. If you look and follow procedures by instinct intended. Sometimes that’s good: at personal lives through that lens, and assumption rather than by Opportunities that you never you’ll see the same stunning and explicit decision—which means that planned for emerge. But if you sobering pattern: people allocating they’ve created a culture. Culture, misinvest your resources, the fewer and fewer resources to the in compelling but unspoken ways, outcome can be bad. As I think things they would have once said dictates the proven, acceptable about my former classmates who mattered most. methods by which members of inadvertently invested for lives the group address recurrent of hollow unhappiness, I can’t Create a Culture problems. And culture defines the priority given to different types help believing that their troubles There’s an important model relate right back to a short-term of problems. It can be a powerful in our class called the Tools of management tool. perspective. Cooperation, which basically says When people who have a high that being a visionary manager isn’t In using this model to address need for achievement—and that all it’s cracked up to be. It’s one the question, How can I be sure includes all Harvard Business School thing to see into the foggy future that my family becomes an enduring graduates—have an extra half hour with acuity and chart the course source of happiness?, my students of time or an extra ounce of energy, corrections that the company must quickly see that the simplest tools they’ll unconsciously allocate it make. But it’s quite another to that parents can wield to elicit to activities that yield the most persuade employees who might cooperation from children are tangible accomplishments. And our not see the changes ahead to line power tools. But there comes a careers provide the most concrete up and work cooperatively to take point during the teen years when evidence that we’re moving the company in that new direction. power tools no longer work. At forward. You ship a product, finish Knowing what tools to wield to that point parents start wishing a design, complete a presentation, elicit the needed cooperation is a that they had begun working with close a sale, teach a class, publish critical managerial skill. their children at a very young a paper, get paid, get promoted. age to build a culture at home in The theory arrays these tools which children instinctively behave In contrast, investing time and along two dimensions—the extent to energy in your relationship with respectfully toward one another, which members of the organization obey their parents, and choose your spouse and children typically agree on what they want from their doesn’t offer that same immediate the right thing to do. Families participation in the enterprise, have cultures, just as companies sense of achievement. Kids and the extent to which they agree misbehave every day. It’s really not do. Those cultures can be built on what actions will produce the consciously or evolve inadvertently. until 20 years down the road that desired results. When there is little you can put your hands on your hips agreement on both axes, you have If you want your kids to have and say, “I raised a good son or a to use “power tools”—coercion, strong self-esteem and confidence good daughter.” You can neglect threats, punishment, and so that they can solve hard problems, your relationship with your spouse, on—to secure cooperation. Many those qualities won’t magically and on a day-to-day basis, it doesn’t companies start in this quadrant, materialize in high school. You seem as if things are deteriorating. which is why the founding executive have to design them into your People who are driven to excel team must play such an assertive family’s culture—and you have to have this unconscious propensity role in defining what must be think about this very early on. Like to underinvest in their families done and how. If employees’ ways employees, children build self-

14 | Volume 2011 — Issue 11 | ASCA Newsletter EASY AS 1-2-3

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Tyler Clary Janet Evans Brendan Hansen

Clinics Include... 4 hours with the athlete of your choice in and Our Athletes: Amanda Beard, out of the water Elaine Breeden, Caroline Burckle, Clark Burckle, Rowdy Gaines, Press Release to distribute to area media Jessica Hardy, Margaret Hoelzer, Lara Jackson, Cullen Jones, Dagny Media before and during the clinic Knutson, Jason Lezak, Aaron Peirsol, Chip Peterson, Eric Select Community Relations / Shanteau, Julie Stupp, Dara Charity Opportunity Torres, David Walters, Amanda Weir, Kate Ziegler Contact: 919.459.5426 Evan Morgenstein [email protected] www.PMGSports.com esteem by doing things that are on the Oxford University varsity have done, you’ll regret where you hard and learning what works. basketball team. We worked end up. You’ve got to define for our tails off and finished the yourself what you stand for and Avoid the “Marginal season undefeated. The guys on draw the line in a safe place. Costs” Mistake the team were the best friends I’ve ever had in my life. We got Remember the We’re taught in finance and to the British equivalent of the economics that in evaluating Importance of Humility NCAA tournament—and made it alternative investments, we I got this insight when I was to the final four. It turned out the should ignore sunk and fixed costs, asked to teach a class on humility championship game was scheduled and instead base decisions on at Harvard College. I asked all to be played on a Sunday. I had the marginal costs and marginal the students to describe the most made a personal commitment to revenues that each alternative humble person they knew. One God at age 16 that I would never entails. We learn in our course characteristic of these humble play ball on Sunday. So I went to the that this doctrine biases companies people stood out: They had a high coach and explained my problem. to leverage what they have put level of self-esteem. They knew He was incredulous. My teammates in place to succeed in the past, who they were, and they felt good were, too, because I was the instead of guiding them to create about who they were. We also starting center. Every one of the the capabilities they’ll need in the decided that humility was defined guys on the team came to me and future. If we knew the future would not by self-deprecating behavior or said, “You’ve got to play. Can’t you be exactly the same as the past, attitudes but by the esteem with break the rule just this one time?” that approach would be fine. But if which you regard others. Good the future’s different—and it almost I’m a deeply religious man, behavior flows naturally from that always is—then it’s the wrong thing so I went away and prayed about kind of humility. For example, you to do. what I should do. I got a very clear would never steal from someone, feeling that I shouldn’t break my This theory addresses the because you respect that person too commitment—so I didn’t play in the third question I discuss with much. You’d never lie to someone, championship game. my students—how to live a life either. of integrity (stay out of jail). In many ways that was a small It’s crucial to take a sense of Unconsciously, we often employ decision—involving one of several humility into the world. By the the marginal cost doctrine in our thousand Sundays in my life. In time you make it to a top graduate personal lives when we choose theory, surely I could have crossed school, almost all your learning has between right and wrong. A over the line just that one time come from people who are smarter voice in our head says, “Look, and then not done it again. But and more experienced than you: I know that as a general rule, looking back on it, resisting the parents, teachers, bosses. But most people shouldn’t do this. temptation whose logic was “In this once you’ve finished at Harvard But in this particular extenuating extenuating circumstance, just this Business School or any other top circumstance, just this once, it’s once, it’s OK” has proven to be one academic institution, the vast OK.” The marginal cost of doing of the most important decisions of majority of people you’ll interact something wrong “just this once” my life. Why? My life has been one with on a day-to-day basis may always seems alluringly low. It unending stream of extenuating not be smarter than you. And if suckers you in, and you don’t ever circumstances. Had I crossed the your attitude is that only smarter look at where that path ultimately line that one time, I would have people have something to teach is headed and at the full costs that done it over and over in the years you, your learning opportunities the choice entails. Justification for that followed. will be very limited. But if you infidelity and dishonesty in all their The lesson I learned from this have a humble eagerness to learn manifestations lies in the marginal is that it’s easier to hold to your something from everybody, your cost economics of “just this once.” principles 100% of the time than it learning opportunities will be I’d like to share a story about is to hold to them 98% of the time. unlimited. Generally, you can be how I came to understand the If you give in to “just this once,” humble only if you feel really good potential damage of “just this based on a marginal cost analysis, about yourself—and you want to once” in my own life. I played as some of my former classmates help those around you feel really

16 | Volume 2011 — Issue 11 | ASCA Newsletter good about themselves, too. When I have a pretty clear idea of become better people. This is my we see people acting in an abusive, how my ideas have generated final recommendation: Think about arrogant, or demeaning manner enormous revenue for companies the metric by which your life will toward others, their behavior that have used my research; I know be judged, and make a resolution almost always is a symptom of their I’ve had a substantial impact. But to live every day so that in the end, lack of self-esteem. They need to as I’ve confronted this disease, your life will be judged a success. • put someone else down to feel good it’s been interesting to see how Clayton M. Christensen about themselves. unimportant that impact is to ([email protected]) is the me now. I’ve concluded that the Robert and Jane Cizik Professor of Choose the Right Yardstick metric by which God will assess my Business Administration at Harvard This past year I was diagnosed life isn’t dollars but the individual Business School. with cancer and faced the people whose lives I’ve touched. possibility that my life would end I think that’s the way it will sooner than I’d planned. Thankfully, work for us all. Don’t worry about it now looks as if I’ll be spared. the level of individual prominence But the experience has given me you have achieved; worry about important insight into my life. the individuals you have helped

18 | Volume 2011 — Issue 11 | ASCA Newsletter Character in Coaching

By Ira Klein

There is a saying that shirked his responsibility produced fine young ‘Sport doesn’t build to provide the best role adults, many of whom character, it reveals it’ model possible. In the followed in their shoes and although this was way he lived his life, in as coaches, molding the meant mainly for those the way he presented character of others. who play, it goes just himself, in his expectation My focus here is mainly on club as well for coaches. All of his athletes, in the way swimming, of all levels and ages. I coaches are role models he spoke to them and in have learned a lot over the years and we must embrace the way he insisted they watching so many others and then our responsibility to behave. No one athlete trying to evaluate myself in light those who we coach. was ever more important of what I learned. Self-evaluation The late, great, Coach than the standard for is very difficult and what I find John Wooden, though every one on the team. most often is that we are usually working with collegiate The same can be said of either too easy or often too hard aged athletes many of many swim coaches, from on ourselves, rarely do we see it whom were destined for Peter Daland to Forbes accurately for who we really are. professional careers and Carlile to Doc Counsilman The athletes I work with learn sport greatness, never to Dick Krempke. All the definition and difference

ASCA Newsletter | Volume 2011 — Issue 11 | 19 between ‘morals’ and ‘scruples’ as any warning or major reason. coaches take away the innocence it was taught to me by my father. Where is the loyalty to the coach of a child athlete, I am talking Morals is doing the right things who has dedicated themselves to about even just one. One is too while people are watching, scruples these athletes and this program many and while thirty or so times is doing the right things when no for so long? Across our country over 20 years from almost 20,000 one is watching. So the question is, this happens on a regular basis. I coaches speaks well of the other do you have either? would caution any new coach to be 19,970 it is still too many. But this When I was a coach half my wary of a team that cannot show is not as much a coaching problem current coaching age, I had the character in the way they treat as it is a societal one where adults opportunity for an Olympian to their former coach. believe they have the right to take come and train with me towards Then there is loyalty in what they want even if others are the next trials and hopefully the character from one coach to harmed. Coaches, it is wrong to Olympics. This swimmer had another. In all my years I would have any type of relationship with been on a team of a coach whose never have dreamed to conspire your athlete other than the coach- coaching I admired and respected behind another coach’s back, athlete relationship. and felt very awkward in this especially one who has given me As coaches we must hold situation. I did what I thought a coaching opportunity. There are ourselves to the highest standards, was right and called the coach coaches who have conspired to get ourselves, not others. Everything up to make certain he knew of the head coach fired and take their you do will reflect upon you as an this change. He was extremely job, or take half the team to start individual as well as a professional. magnanimous and made a comment their own team and often pulling Dress the part, talk the part but that has stayed with me, ‘Swimmers the pool out from under the coach most importantly live the part. Do come and go but coaches are here and former team. If you want to be not lie, do not cheat, do not steal, forever’. He explained that he has a head coach great, but starting a do not covet. Look to spend each gotten swimmers and lost swimmers new program based on deception, day enriching the lives of young and never holds that against the lies, cheating and conspiracies is a athletes and the rewards will athlete or coach. I learned a great recipe for disaster. come back to you daily in respect lesson that day and will always be Any treatise on the character and adulation from the swimmers indebted for it. of coaches would be remiss if it did and parents and not just in your Another aspect of character not point out the lack of character program. It will also gain you a that I have a difficult time for any coach that would take position of respect from your peers understanding could best be advantage of an athlete. When that will last far longer than any summed up as loyalty. This needs I say that we have had too many time or record. • to go in all directions and although this is about Character in Coaching I will start with my continued problem when Parent Boards let a Coach go for no apparent reason, nor giving them a chance to correct whatever the perceived problem Sport doesn’t build might be. In the normal working world a supervisor would evaluate character, it reveals it. an employee and if there was something deemed deficient they would be given the opportunity to correct it. The same person who expects and demands that in their work life is willing to deny the same courtesy to the employed coach. We have seen coaches of five and ten years tenure be ousted without

20 | Volume 2011 — Issue 11 | ASCA Newsletter

ASCA Age Group Coaches of the Year 2011

AD Adirondack, David Washburn MT Montana, Deidre Loyda AK Alaska, Scott Griffith MV Missouri Valley, Mike Ballard AM Allegheny Mountain, Allegheny North Swim Club MW Midwestern, Louie Balogh AR Arkansas, Angie Kearby NC North Carolina, Russ Kasl AZ Arizona, Maryanne Keever ND North Dakota, Ben Smith BD Border, LeAnn Carr NE New England, Susan Trainer CA Southern California, Pacific - Kristine Quance, NI Niagara, Rick Boucher Metro - Scott Imaizumi, Orange - Rod Hanson, NJ New Jersey, Tristan Forman Eastern - Jamie Cortz, Coastal – Rich Firman NM New Mexico, Shea Djang CC Central California, An Baxter NT North Texas, Heather Maher CO Colorado, Fort Collins Area Swim Team OH Ohio, Chris Pierson CT Connecticut, Derek Farrar OK Oklahoma, Melissa Powell FG Florida Gold Coast, Michael Horgan, Rose Lockie OR Oregon, Franz Resseguie FL Florida, Sherwood Watts OZ Ozark, Sean Harrison GA Georgia, Scot Davis PC Pacific, Izzy Real GU Gulf, Shana Trabona PN Pacific Northwest, Doug Djang HI Hawaii, Joseph Glenn PV Potomac Valley, Yuri Suguiyama IA Iowa, Lucas Curotto Ferreria SC South Carolina, Tim Conley IE Inland Empire, Jerry Johnston SD South Dakota, Chad Thomsen IL Illinois, Todd Capen SE Southeastern, Amy Caulkins IN Indiana, John Newhouse SI San Diego Imperial, A-Lisa Miles, Krissy Payton KY Kentucky, Roger Kehrt SN Sierra Nevada, Chris Oshiro LA Louisiana, Courtney Roedel SR Snake River, Brian Gallagher LE Lake Erie, Rick Stacy ST South Texas, Greg Goulet MA Middle Atlantic, Karen Clemens UT Utah, Mark Gray MD Maryland, Tom Himes VA Virginia, Tim Mousetis ME Maine, Matt Baxter WI Wisconsin, Michael Hamm MI Michigan, Joe McBratnie WT West Texas, Susan Whitehouse MN Minnesota, John Bradley WV West Virginia, Sean Ford MR Metropolitan, Jim Wargo WY Wyoming, Holly Campbell MS Mississippi, Eddie Ware

22 | Volume 2011 — Issue 11 | ASCA Newsletter

Runner carries injured foe half mile to help in middle of race

B y JonaTHAN Wall

Josh Ripley didn’t have to stop. to keep the wounded area from to go back and finish the race Running in a recent cross country opening up. -- even after carrying a kid for meet for Andover (Minn.) High, the Andover cross country coach a half mile on the running trail. junior varsity runner was making Scott Clark couldn’t believe what Admittedly he was a bit winded, his way through the trail at the he heard when word got to him that but still completed the course as Applejack Invite when he heard a Ripley was carrying another runner scheduled. loud scream during the first mile back to the starting line. It’s safe to say the average of a two-mile race. Most of the athlete would have taken a other kids running didn’t pay much “Then Josh comes jogging into view carrying a runner,” Clark said. breather and called off the rest of attention to Lakeville South runner the race after such a harrowing and Mark Paulauskas, who was writhing “I noticed the blood on the runner’s ankle as Josh handed him off to intense experience. Luckily, Ripley in pain at the time, as they passed is clearly not the average athlete. by. one of the coaches from Lakeville. Josh was tired and you could tell his Fittingly, he’ll be honored at a The only person who decided focus was off as he started back on school board meeting next week. to pay attention was Ripley. the course.” Talk about an incredible example of As an Anoka-Hennepin school sportsmanship. • Amazingly, the story gets even district release reported, Ripley Want more on the best stories in high immediately noticed Paulauskas better from there. school sports? Visit RivalsHigh or connect holding his bloody ankle. Then, After dropping Paulauskas off with Prep Rally on Facebook and follow us on Twitter. instead of running back and calling with his coaches, Ripley proceeded for help, he did the only thing he could think of: He carried the injured runner a half mile back to coaches and family members. “I didn’t think about my race, I knew I needed to stop and help “Then Josh comes jogging into him,” Ripley said in the school district release. “It was something I view carrying a runner,” Clark would expect my other teammates to do. I’m nothing special; I was said. “I noticed the blood on the just in the right place at the right time.” runner’s ankle as Josh handed him It was a good thing Ripley had off to one of the coaches from the foresight to carry Paulauskas so he could be rushed to the Lakeville. Josh was tired and you emergency room. When Paulauskas arrived at the hospital, doctors could tell his focus was off as he realized he had been accidentally spiked by another runner’s shoe started back on the course.” during the race. The injury required 20 stitches and a walking boot

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