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KDDI Corporate Profile (3.7MB) Corporate Profile KDDI 2020-2021 Message from the President KDDI CORPORATION / Corporate Profile 2020–2021 Corporate Strategy Since its establishment, KDDI has upheld the KDDI Group the development of sustainability in rural areas and cities, Mission Statement, which calls for “achieving a truly KDDI’s mission of “connecting” in the telecommunications connected society.” As a mission of a telecommunications era integrating into things has become increasingly more company that provides an important lifeline, we strive to important for all social issues. KDDI formulated the “KDDI maintain resilient and high-quality telecommunications, Sustainable Action”—KDDI’s initiatives for the SDGs tar- and under the slogan “Connecting more and always with geted at 2030 with the determination to continue working au,” we aim to provide telecommunications services that to resolve the various social issues through business going maintains continuous connections at all times. forward. While utilizing 5G and IoT, we will contribute to the sustainable growth of society by “connecting and In recent years, full-scale digitization has continued its protecting lives,” “connecting day-to-day lives,” and march forward with the advance of 5G, IoT, AI, big data, “connecting hearts and minds.” Business Overview and other technologies, which has shifted us toward a data-driven society that finds greater value in data. The current effects of the COVID-19 pandemic have Through the penetration of these technologies, the digital become too great for economic and social activities transformation (DX) movement will accelerate in all indus- throughout the world. Based on the concept of “KDDI tries, and “Society 5.0 for SDGs” will develop and realize Sustainable Action,” the KDDI Group announced “KDDI’s an economy that resolves social issues as expected. Basic Policies for Response to the COVID-19 Pandemic” Given the circumstances, we started to offer “au 5G,” centered on the five policies for the promotion of individual the fifth-generation mobile telecommunications service, and corporate customers’ DX, such as telework, online in March of this year. “5G” will become the era of tele- education, and remote medical care, and contributions communications by integrating into all kinds of “things.” to the building of a resilient social infrastructure resistant Completely changing individual lifestyles and values, as to environmental changes. As a company that provides Company Information well as the whole concept of business, this exciting era is lifelines connecting lives, lifestyles, and minds, KDDI will just around the corner. mobilize the efforts of the Group to fulfill our social mission of continued support for everyone’s life and industries. Last year, we introduced a rate plan with no upper limit on the volume of monthly data for individual customers ahead In August 2020, KDDI and KDDI Research, Inc., formu- of the 5G era. A large volume of data can be instantly lated “KDDI Accelerate 5.0,” which aims to build a resil- and freely handled with no stress on the “au 5G” service, ient future society in the era of the new normal. We will and under the concept of “UNLIMITED WORLD au 5G,” accelerate the realization of “Society 5.0” as promoted by which is free from conventional restrictions, we will collab- the government through the use of technology and the orate with partners from a variety of different industries to orchestration of seven fields that support the evolution provide a new augmented experience in all facets of life, of platform layers, business layers, and network layers, including entertainment, sports, and art. including 5G networks. Among our corporate customers, DX in companies October 1, 2020, marked the 20th anniversary of KDDI’s Takashi Tanaka, Chairman Makoto Takahashi, President has accelerated in a variety of different industries and establishment. scenes of use and the business models have significantly Tomorrow, Together changed. Centered on “KDDI DIGITAL GATE,” which is a We will continue to move forward, together with custom- business development base in the 5G/IoT era that sup- ers, partners, and society at large, sharing faith in the ports customers’ DX, as a digital integrator in the telecom- future as we aim to both sustainably grow profit and rein- munications era integrating into all kinds of “things,” we force shareholder returns from a long-term perspective. Tomorrow, Together will collaborate with the different partner companies and proceed to create new experience value and businesses that are specific to the 5G era. As we move forward together, I would like to express my Working with all our partners, we will create new value in the sincere appreciation for your continued support and 5G era, aiming to grow sustainably with society. Toward the achievement of the SDGs, KDDI is also pro- guidance for the KDDI Group. moting sustainability activities on a company-wide basis. As with the responses to intensified large-scale disasters, making telecommunications infrastructure resilient, and October 2020 Makoto Takahashi, President 2 3 Medium-term Management Plan (FY2019–FY2021) KDDI CORPORATION / Corporate Profile 2020–2021 Thus far, KDDI has emphasized sustainable profit growth and the strengthening of shareholder Corporate Strategy returns, established a robust customer base, and achieved steady growth by promoting the Creating Innovation toward the 5G Era We will actively deploy 5G to form the next-generation of social infrastructure Company’s transformation into a business that provides “customer experience value” that exceeds 1 and create new forms of experience value through business development by the expectations of customers. means of co-creation with various partner companies and open innovation which incorporates the original ideas of startup companies and advanced Going forward, significant changes in the competitive environment are expected in addition to technologies while also positively utilizing 5G in regional revitalization projects. the advances in full-scale digitization through the development of technologies such as 5G. In order to quickly respond to changes in the times and to realize the “integration of telecommunications and life design” that we aim to achieve, KDDI developed the Medium-Term Management Plan for three years between FY 2019 and FY 2021. The Integration of Telecommunications and Life Design We aim to expand our growth businesses around the core telecommunications 2 infrastructure. For individual customers, we will offer “exciting” experiences which originate from the smartphone while together with corporate customers Company Vision we will build new business models and help drive their digital transformation. Business Overview 1. The company that customers can feel closest to 2. The company that continues to Further Expansion of Global Business produce excitement In the business for individual customers, in addition to applying the knowledge and 3 know-how from the telecommunications business and the life design business 3. Contributing to the sustainable developed in Japan to the consumer business in Myanmar and Mongolia, we aim to expand into markets in the Asian region where there is room for growth. growth of society Moreover, in the business for corporate customers, we will further expand our global ICT business in Japan and around the world in an integrated manner around our data center business and the “IoT Worldwide Architecture,” which is KDDI’s comprehensive IoT platform for domestic and overseas markets. Company Information Strategies Utilizing Big Data 4 We will utilize data to thoroughly understand customers and maximize the KDDI will further promote the “integration of experience value through “appealing proposals” based on the customer’s perspective. Furthermore, we will promote the digital transformation of our telecommunications and life design” to expand customers’ companies by using big data in various industries with the rapid its businesses around telecommunications and expansion of the digitization and networking of devices due to 5G and IoT in fully intends to achieve sustainable growth in the future. accordance with the seven business strategies listed on the following page in order to realize the creation of new value in the 5G/IoT era in Expanding the Finance Business Japan and around the world. We aim to strengthen customer engagement and achieve profit growth through 5 the smartphones which have become the center of our lifestyles by making payment and financial services a regular part of our customers’ daily lives and by proposing smartphone-centric financial experiences. For individual customers For corporate customers Experience Earnings model value transformation Growth as a Group e F Manufact thcar in es urin Experience eal an Operational vic g We aim to utilize company assets to the utmost and support the growth of H ce er 6 value efficiency S group companies to maximize mutual synergies as well as to expand and R strengthen the new foundations of growth for the entire group. E e t e a n e c i c l r t e e n r a m Customer Customer t n m a i telecommunications i telecommunications F o n , C m y tr e s n e T t r g r fo n a , i n g h s in is E Experience p m f New business n or ar nd er ta F a creation Sustainability gy on value tio ati n n Educ Constructio We have promoted sustainability activities on a company-wide basis in order 7 to contribute to the sustainable growth of society. In May 2020, when looking End user Experience ahead to 2030, the company
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