FOR IMMEDIATE RELEASE CONTACT: Sue Kauffman TerraCycle 609.393.4252 x3708 [email protected]
SCHOOLS COMPETE FOR SOMETHING TO SMILE ABOUT: THE RECYCLED PLAYGROUND CHALLENGE IS BACK
Colgate®, ShopRite® and TerraCycle® Partner to Donate TWO Playgrounds Made of Recycled Oral Care Waste
TRENTON, N.J., (March 11, 2019) – Today TerraCycle announced the start of the sixth annual Recycled Playground Challenge, in partnership with Colgate and ShopRite, to teach school students, teachers and communities about preserving healthy smiles, and a healthy environment.
Starting March 10, schools located throughout New York, New Jersey, Pennsylvania, Delaware, Connecticut and Maryland who are members of the Colgate Oral Care Recycling Program are encouraged to visit https://www.terracycle.com/en-US/contests/colgateshopriteplayground2019 and register for the 2019 Challenge. To participate, schools collect and recycle through TerraCycle used oral care waste and packaging, such as empty toothpaste tubes, toothbrushes and floss containers. The schools that collect the most waste win one of two playgrounds that are made from the recycled materials.
“We are excited to announce the 2019 Recycled Playground Challenge in partnership with ShopRite and TerraCycle,” said Juan Pablo Zamorano, President, North America, Colgate-Palmolive. “This event and the Colgate Oral Care Recycling Program are part of our commitment to ensuring the well-being of our customers and the preservation of our environment.”
Through June 30, each unit ("unit" defined as 0.02 lbs of used, post-consumer oral care products and packaging) of oral care waste that is sent to TerraCycle for recycling earns the participating schools one (1) ‘Playground Credit’ towards winning the grand prize playground made from recycled oral care waste that has been cleaned, processed, and remolded. The schools with the most Playground Credits will be named the winners by July XX, 2019 and the playgrounds will be installed in the fall. The second runner- up school and six honorable mention participants will be awarded various prizes and ShopRite gift cards.
“ShopRite is excited to once again bring this great program to schools in the communities where our ShopRite stores operate. The Recycled Playground Challenge motivates students to recycle and teaches them innovative ways to help the environment,” said Christine Magyarits, ShopRite Community Relations Manager. "For the sixth year in a row, we are excited to have this opportunity to show ShopRite’s dedication to the surrounding communities."
Full set of rules for the 2019 “Recycled Playground Challenge” can be viewed here.
Separate from the Recycled Playground Challenge, TerraCycle also offers the Colgate® Oral Care Recycling Program. This ongoing activity is open to any individual, family, school or community group interested in protecting the environment. For each piece of waste sent to TerraCycle using a pre-paid shipping label, participants can earn money toward the school or charity of their choice.
“Through the recycling program, Colgate enables consumers to divert waste from landfills, engage their communities and be rewarded for their effort,” explained Tom Szaky, TerraCycle Founder and CEO. “With the Recycled Playground Challenge moving into its sixth year we look forward to building on the success of previous years and continue to inspire future generations to preserve the environment.”
To learn more about the Colgate® Oral Care Recycling Program and to sign up, please visit www.terracycle.com/colgate.
About Colgate-Palmolive Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. CL-C
About ShopRite ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $43 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $30 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.
About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste®. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities, and facilities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. TerraCycle has won over 200 awards for sustainability and has donated over $25 million to schools and charities since its founding 15 years ago. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
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