6 WAYS TO ATTRACT PEOPLE TO YOUR PATIO

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HOW TO STAY CHILL IN THE OFFICE THIS SUMMER AND STILL LOOK PROFESSIONAL UP THE NOTEBOOK

2 4 The mission of the Downtown Business Association (DBA) is to support, connect and enrich ’s Downtown community. The DBA is one of 13 Business Improvement Areas (BIAs) in Edmonton. Businesses within the 1 MESSAGE FROM defined BIA geographical area pool resources and work together THE DBA CHAIR through the DBA to promote the economic development of the S WE PACK UP OUR SKATES AND WINTER GEAR, the DBA team is commercial district. A looking forward to summer and the energy it brings to downtown. This issue explores the many festivals, parades, concerts, shopping, patios, public art and murals that are activating the downtown this summer. In fact, there is far too much going on Downtown this summer to cover off in THERE GOES THE these 12 pages. When the days get longer and the temperatures go up I, like many of you, love spending time on a patio in . Downtown’s The Downtown Advantage Newsletter density of great restaurants on every street ensures there is no shortage is published quarterly by the NEIGHBOURHOOD Downtown Business Association of options for patios in the summer where you can sip a glass of wine of Edmonton. Historically a neglected neighbourhood on Downtown’s eastern and nosh on some shareable small plates until late into the evening. The edge, The Quarters is finally becoming a prime spot for creatives, 3 Fairmont , Sherlock Holmes and Craft are a few favourites EXECUTIVE MARKETING startups, hoteliers and condo developers, thanks to the City’s of mine, but there are so many to choose from. In “Here Comes the Sun,” DIRECTOR COORDINATOR ambitious $99-million rejuvenation plan. Here are a few projects we provide Downtown restauranteurs a primer on how to attract customers Ian O’Donnell Kayla Shapka coming to the 40-hectare neighbourhood. to their outdoor spaces. MARKETING AND OFFICE MANAGER I have also enjoyed seeing a growing collection of public art and large- COMMUNICATIONS Mary Davies scale murals on our streets and in our parks. This growth has lead our DBA Kinistinâw Edmonton Ociciwan Quarters Quarters Brighton MANAGER 1 Park 2 Downtown 3 Contemporary 4 Art 5 LRT Station 6 Block team to ask the question, “can art market a destination?” There is evidence PHOTO CREDITS Tracy Hyatt Cover: Tina Chang One sure sign of a Farmers Market Art Collective Another art Keen to explore It was once home that it is working Downtown when you look at the growing number of city’s maturity is The Quarters will When news broke organization The Quarters? The to the city’s most

Instagram posts made by people making specific trips to see these works. when people start become a food in 2017 that Ocici- making a cre- Valley Line LRT will prominent photog- caring as much destination with wan Contemporary ative splash in the make this area raphy studio and One of my favourites is the technicolour mural on 106 street and 103 Avenue about spaces the relocation of Art Collective was neighbourhood is even more acces- then later a room- commissioned last year by Rust Magic Street Art Festival. In “Art Walk”, between buildings the Edmonton getting a home in Quarters Art. The sible with a station ing house, but in as they do about Downtown Farmers the Quarters, there group that brought located on the 2017, the neglected we highlight five of our favourite pieces that make Downtown a more what goes up Market. In May, the were many reasons the annual walking south side of 102 Brighton Block was engaging and beautiful destination. STAY IN TOUCH! vertically. Located 116-year-old for Edmonton’s cre- lantern parade to Ave. Before arriving sold. Once the As construction projects ramp up during the warmer months, we are at the east side market sets up atives to applause. Downtown streets at the Quarters LRT development of DOWNTOWN BUSINESS ASSOCIATION of the Armature, open-air stalls For one, the art- moves into its Station, the train the 1912 building seeing more changes coming to our area. One Downtown neighbourhood 10121 , Kinistinâw Park, along 103 Avenue ist-run collective permanent home will pass through a is completed by undergoing a makeover right now is The Quarters located on the eastern Edmonton, AB, Canada T5J 4X6 which is Plains between 96 and has been homeless this June. CO*LAB, portal decorated Primavera Devel- edge. In “There Goes the Neighbourhood”, we provide a rundown of some Phone: 780.424.4085 Cree for “us three,” 97 streets next since it formed a converted with a Chinese opment Group, the recognizes that the to the historic four years ago, but two-storey build- gate. The architec- Brighton Block will projects expected to be completed by summer’s end. [email protected] area has long been GWG building, or most importantly, it ing sandwiched tural adornment is be restored back These are only a few highlights of how things are shaping up Downtown an important gath- what most know will be Edmonton’s between 96 and 97 a nod to the area’s to its glory with the this summer. I hope this issue sparks your interest and gets you ready to EDMONTONDOWNTOWN.COM ering space for In- as the Army and first Indigenous-run streets will serve Chinese history. In addition of three LIKE US ON FACEBOOK. digenous peoples. Navy building. centre for contem- as a communi- the early 1900s, floors, and office welcome the thousands of Downtown visitors. Kinistinâw Park Once renos are porary art. The col- ty-run arts hub. Jasper Ave. and 97 and retail mixed- FOLLOW US ON TWITTER will be surround- completed in the lective will have a The development St. was the original use space. 9666 AND INSTAGRAM: ed by greenery GWG building, strong presence in will house a gallery, home of Edmon- Jasper Ave and trees, and a the market will the neighbourhood workshop and me- ton’s Chinatown public art sculpture move indoors over in its two-storey dia rooms, perfor- before it was will weave itself the winter to its building consisting mance space and relocated further through the plaza. new home. The of a gallery, library, even more great down 97 street in @DBAYEG Phase 1 is expected market promises community spaces arts programming. the ‘80s. South side Robert Bothwell to be completed a container park, and offices. The 9641 102A Ave of 102 Ave Chair, Downtown Business Association by the end of the second-storey food centre is expected summer. East side fair and Satur- to open this June. of the Armature (96 day and Sunday 9604 101A Ave Street) between 102A openings in its new Ave to the north side space. 97 St and of 103 Ave 103 Ave

2 SUMMER | THE DOWNTOWN ADVANTAGE THE DOWNTOWN ADVANTAGE | SUMMER 3 TOP FIVE

The Art of Design ART WALK Property owners can With Downtown streets awash with also do their part to colorful murals and stunning public art, 1 SENTINEL help business look Each layer of this stone tower is created from ancient now has never been a better time to rock of each of Canada’s provinces and territories. This inviting and safe for includes Cambrian Black Granite from Quebec, Tyndall Stone customers. appreciate al fresco art |BY KAYLA SHAPKA from Manitoba, Nephrite from BC, and Rundle Rock from . The Red Sandstone from PEI was difficult to source as there are no working quarries in the region. Sandra Bromley reclaimed the stone from the foundation of a 200-year-old building. Sentinel represents strength, diversity and Canada’s natural history. Sentinel is part of The Art & Design in Public Places program led by The Works.  10147 108 Street

AMISKWACÎW WÂSKÂYHKAN IHTÂWIN 2 Metis artist Destiny Swiderski pays homage to Bohemian waxwing birds, displaying them from takeoff Replace damage or burnt- to mid-flight. Each of the 150 copper birds has both Cree out lighting, and consider syllabics and English translations on them that expresses the adding additional lighting Indigenous roots of the park, known as Beaver Hills Park by to problem areas. Good English speakers. The birds were created by local community lighting has a positive members at open workshops and fly over a green forest effect on our sense of painted by AJA Louden, an Edmonton street artist.  security and can help ward Michael Phair Park, 10124 104 Street off loiters. PICHIAVO MURAL 3 For the past five years, the folks at Rust Magic Festival AN ACT OF KINDNESS have been using Downtown buildings as blank canvases. So Advice for owners and workers on how to respond to far there are about 10 technicolour large-scale murals that are seriously Instagrammer-friendly and are now making our ­panhandling at your place of business |ILLUSTRATION BY JEN MADOLE Downtown identifiable. Edmonton’s largest mural was painted last year on the side of Jefferson Lofts by Spanish duo Avoid covering your front PichiAvo.  103 Avenue & 106 Street When approaching someone who is AST FALL, A DOWNTOWN CAFÉ 2. windows with vinyl and L panhandling greet them respectfully, use MADE NEWS HEADLINES WHEN IT tinting. This will ensure their name whenever possible and introduce TURBULENT POSTED A SIGN IN ITS WINDOW THAT READ transparency into and out yourself to them if you’re comfortable. 4 Inspired by the flowing forms of the North “ZERO TOLERANCE FOR PANHANDLING.” of your business. Public backlash was immediate, and some A simple “hello” and a genuine smile goes Saskatchewan River, Jill Anholt created the striking turquoise customers threatened to stop patronizing the a long way. installation found on the River Valley Access promenade. For easy access to turbulent, take the furnicular down to the eatery. The owner later apologized for the After you’ve acknowledged the 3. promenade. Ribbons of painted metal sit on top of concrete language used and the sign was removed. panhandler, tell he or she that you understand benches, making them a great place to sit and enjoy The incident reminded us that panhandling why they’re panhandling and ask if they’d your lunch, or catch up with a friend. You may notice little is a complex issue and one that requires mind not doing so at your place of work or triangular bits stuck along the sculptures. This wasn’t part of compassion towards the marginalized business. Once treated respectfully, most the original art, the notches were added later to deter the members of our community. “Responding panhandlers will recognize your firm stance skateboarders from carving their boards along the smooth to panhandlers in a non-confrontational and move on. surface.  10065 100 Street – Mechanized River Valley and respectful way is the first step in 4. If you’re worried about the well-being of Access understanding the problem,” says Ian someone who is in crises, call 211 and press Sign up for Crime O’Donnell, executive director of the Downtown 3 to connect to Crisis Diversion. They can HOMELESSNESS MEMORIAL Prevention Through 5 Everyone deserves the basic dignity of a warm and Business Association of Edmonton. provide appropriate assistance. For health, Environmental Design safe home. Keith Turnbull and Ritchie Velthuis, two artists Here’s what you need to know about income and housing service assistance for (CPTED) training offered commissioned by the Edmonton Coalition on Housing and panhandling, engaging with vulnerable a panhandler, get them in touch with Boyle by the Edmonton Police Homelessness (ECOHH), taught 22 people clay tile making. individuals and how to make your business Street Community Services Street Outreach Service. CPTED teaches The end result of this project is this striking piece in near look safe. Team at 587-336-5688. the . Many of the contributors were property and business Most people who panhandle suffer from Need staff training on how to engage with homeless and were paid an honorarium for their work. 1. owners how good design physical and/or mental health issues and are vulnerable individuals in the Downtown core? Every year a memorial is held at the sculpture for people principles can enhance Public Art (top to unable to work. Many have no source of regular Boyle Street Community Service can arrange who have died or are suffering from causes connected to the security of their current bottom) PichiAvo income. Those who are on social assistance, a presentation for your office or business. 587- Mural, Turbulent homelessness or inadequate housing. The installation reminds or planned buildings and Edmontonians that homelessness in our city can’t be ignored. typically receive less than $1,000 per month. 338-1959. || and AmiskwacÎw environments. Wâskâyhkan Ihtâwin  100 Street & 103A Avenue

4 SUMMER | THE DOWNTOWN ADVANTAGE THE DOWNTOWN ADVANTAGE | SUMMER 5 8 CONTEST Restaurant owners and managers, check your inbox late May 5 for details about this 7 year’s Downtown Patio Contest “Increase curbside JOSEF appeal by greening up 7 SEIBEL CAREN LACE your space with flowers, UP SHOE, $135, plants and potted trees.” Kunitz Shoes, 10846 Jasper Ave.

ROBERT 4 8 MARC NYC SUNGLASSES, $510, Jamiesons Opticians, #235, or carrot. Summer salads should feature 10180 101 Street, the season’s best ingredients such as blueberries, strawberries, corn, peas, beets, etc.

PICK THE RIGHT FURNITURE Be sure to make your patio as weather- 6 resistant as possible. The Parlour features wrought iron patio furniture and colourful seat cushions for comfort. “If you have patio furniture that isn’t heavy and BUY IN durable, it can be costly and dangerous if you get a strong wind,” says Darren Malko vice-president of operations for VESPA Century Hospitality Group, which runs 1 SPRINT the 108 Street restaurant. “You should 150CC, $4,500, HERE COMES THE SUN have heavy, durable umbrella bases District Moto, 10309 and you should monitor the elements so 107 St. SUMMER High five, you’ve received your patio licence, but do you you’re providing a safe environment for have a plan to maximize your profits? A quick primer on your guests should the weather change.” CHILL BABY 2 SUCKULENT how to make money outdoors. |BY SYDNEE BRYANT STAFF UP TEETER, $13, Royal Alberta Museum, IN THE CITY A patio will increase your total seating 9810 103a Ave. MAKE A GOOD FIRST IMPRESSION emphasis on chilled white and rosé capacity. Be prepared for extra A large percentage of your patio wines. “We like to refresh our drink menu customers by hiring additional seasonal 3 NEW customers will be passersby, proving seasonally,” says Jesse Kupina, operating staff – servers, hosts, and food runners. BALANCE that your outdoor space is one of your partner of Central Social Hall on 109 Hire summer staff as early as possible – 998 MADE IN USA most effective marketing tools. Increase Street. “Specifically for this summer, ideally before you open the patio for SNEAKER, $280, curbside appeal by greening up your alongside our new signature cocktails, the season – so that you have time to BAGGU The Helm Clothing, outdoor space with flowers, plants we have added more sessionable craft properly train them. 10125 104 St. 4 CLOUD BAG, 2 $67, Habitat Etc., and potted trees. (Downtown business beers like a juicy pale ale, grapefruit 10187 104 St. owners and property managers can radler and a white IPA.” The unofficial TURN ON THE MUSIC purchase planters and baskets annually summer cocktail of the 115-seat Central Hire a band or DJ to play music on 5 CAMPIO in the spring through the DBA.) Ocean- Social Hall patio is their Famous Frozé, the patio, or place speakers around ALL MALT inspired blue and green accents add a frozen blended drink made with rosé the perimeter so that you can pipe in LAGER, $16 for a a pop of colour and zen to your space. wine, strawberries and triple sec. music. Live music is also a big draw, four pack, Liquor Illuminate your patio after dusk with Depot, 10164 109 St. particularly if you hire local musicians string lights to add warmth and increase KEEP FOOD LIGHT AND SEASONAL with big followings. Remember to keep GT visibility from the street. Research shows that people eat less the music low enough that guests are 6 ETRAFFIC when it’s hot outside. When they do still able to converse, but loud enough BOLT WOMEN’S FEATURE REFRESHING DRINKS chow down, they tend to go for lighter to attract foot traffic. “Music creates the 1 URBAN Offering a summer drinks menu full of fare. Nevertheless that shouldn’t affect right ambiance and brings in a lot of a COMMUTER fresh, fruity cocktails is an easy way to how much money people are spending. lot of customers who are walking past ELECTRIC EBIKE, entice people to sit outdoors. Sangria Customers may not eat larger entrees, our patio,” says Wayne Jones, owner of Sportchek, $2,208, is a must-have and many restaurants but they’ll spend equally as much money Rocky Mountain Ice House. “They hear Edmonton City now offer a rosé version in addition on a couple of smaller plates. Switch the music. They see people enjoying a Centre, 10205 101 St. to traditional white and red varieties. out heavier soups for light and cooling beer on the patio and they just can’t Update your wine list, placing an options such as a summer asparagus resist stopping.” || 3 Brewery CRAFT of courtesy Photography 6 SUMMER | THE DOWNTOWN ADVANTAGE THE DOWNTOWN ADVANTAGE | SUMMER 7 STYLE TIP A signature piece of jewelry can be an inexpensive way to transform a plain and simple outfit.

LOOK LEFT: Coat, Smythe, $995, Blu’s. Cardigan, Rundholz, $325, Blu’s. Skirt, Anne Klein (vintage), STRONG $90, Swish Vintage. Earrings, Fei Su, $280, Alberta Craft Council. Ring, Jacqueline Cullen, $2,100, The ArtWorks

LOOK RIGHT: Jacket, Moschino, Swish Vintage. Brooch, $95, Flower Power, The Artworks. Brooch, $380, Charles Lew- ton-Brain, Alberta SUIT Craft Council.

The new season is here and your office wear is ready for a major refresh. Say hello to light, breathable fabrics and bold colours | PHOTOGRAPHY BY TINA CHANG, HAIR AND MAKEUP KATIE MATSON, SHOT ON LOCATION AT GLOBAL FURNITURE GROUP (10158 103 ST.)

In August, Rust Magic festival director Annaliza Toledo will unveil a new large-scale mural somewhere Downtown. It’s whereabouts and the artist behind the brush strokes are hush-hush for now, but Toledo prom- ises the public art piece will be tallest that Edmonton has ever seen. Since starting Rust Magic three years ago, Toledo has been quietly changing the Toledo attributes her signature style to a period in her childhood that she face of urban art Downtown. sees as deeply formative: the neon-coloured, shoulder-padded 80s. During The festival’s large-scale murals, those years, her fashion-forward mother and aunts would often take her thrift painted by local and international shopping. She reminiscences about sifting through the racks looking for that STYLE TIP street artists, are edgy, extremely perfect find. When colour blocking, pick dramatic and eye-catching, which Fearless in her approach to dressing, Toledo, who is also a visual artist, never two or three colours that aptly describes Toledo’s style too. It’s shies away from colours and prints. The key to pulling off a bold look without are adjacent or opposite each other on the colour fiercely individual and stands out from looking too costume-y is minimalism. You only need one statement or dramatic wheel. Gray and beige the crowd. “I love special one-of-a- piece, says Toledo. “When I dress for a business meeting, I’ll wear tailored pants are good neutrals to block kind pieces. Perhaps something from and a turtleneck for example, but I’ll add one bold accessory,” she says. “It can against in the summer. a vintage store, boutique or indepen- be a pair of oversized earrings, statement bracelet or necklace, or my shoes dent shop,” says Toledo. “I’m not into can be pretty funky.” It seems counterintuitive, but a minimal approach pro- blending in.” duces a maximum look. >

8 SUMMER | THE DOWNTOWN ADVANTAGE THE DOWNTOWN ADVANTAGE | SUMMER 9 STYLE TIP During the summer, switch to lighter-weight wool that provides air- flow, minimizes heat but looks structured. Linen, cotton and chambray SHARE YOUR are popular summer K-DAYS suit fabrics too but be mindful of wrinkling. MEMORIES AND STORIES LOOK RIGHT: Suit, Luigi Tweet us at Bianchi Mantova, $1,395, @DBAYeg Henry Singer. Shirt, Eton, $285, Henry Singer. Tie, Drakes $185, Henry Singer. Bracelet, $6,750, Vandenberg Design, Vandenbergs Jewellers. Ring, Lashbrook Designs, $1,575, Vandenbergs Jewellers.

LOOK BELOW: Sport Jacket, Luigi Bianchi Mantova, $995, The Helm. Shirt, Hugo Boss, $250, Holt Renfrew. Tie, Hugo Boss, $175, Holt Renfrew. Jeans, AG Denim, $285, Henry Singer. Ring, Ver- ragio, $2,145, Vanderberg Jewellers. Shoes, Loake 1880, The Helm.

“My dad was a developer so he wore a suit every day,” says Vieri Ber- retti from his 106 street office. He’s recalling childhood memories spent watching his father head off to work daily in his navy pinstriped dou- ble-breasted suit. Ironically, his dad hated wearing a suit, says Berretti who is a partner and lobbyist at Statecraft Political Consultants. In contrast to his father, Berretti loves wearing a suit and is rarely MEMORY LANE spotted Downtown not wearing one, whether he’s heading to a Friday afternoon meeting, riding his motorcycle to the office or shopping for groceries. “I honestly believe that a man can never be overdressed.” Instead of playing it safe, Berretti is not averse to taking fashion THE NAME GAME risks. Case in point: double-breasted suits, wide-bottom pants and peak-lapels are welcome wardrobe choices, alongside timeless investment pieces collected over the years. One of the best colours to T WAS A DECISION THAT DIVIDED EDMONTON pink ruffles when she and Prince Charles visited go with year-round is navy blue. It’s versatile, foolproof and pairs well I IN TWO. In one corner in 2006, there were Edmonton in the summer of 1983. with most colours. “Black is for weddings and funerals. I rarely wear marketers and millennials who insisted that But the people had voted and so the name of the black, and when I do, it’s usually for a special occasion.” “Klondike Days,” the name of Edmonton’s 10- exhibition was changed from “Klondike Days” to the Berretti claims he never consciously thinks about how he looks. It’s day summer exhibition was of a bygone era. In less identifiable “Capital EX.” Also ditched was the an instinctive and organic thing with simple rules. One, labels don’t opposition, stood Edmontonians attached to tradition of painting Downtown business windows with matter; fabric and colour do. Two, don’t over accessorize. Three, know the Gold Rush theme and the playful pageantry whimsical characters from the region’s Klondike past. what a well fitted suit looks like on your body type. And most impor- celebrated across the city since 1964. In 2012, after only six years, the name was tantly, don’t follow fashion trends. “Know what looks good on your Who could imagine a summer not parading down changed again to “K-Days,” the shortened moniker body type,” says Berretti. “When you feel that you look good, you’re Jasper Avenue wearing satin layered dresses and that Edmontonians had always affectionately called || more comfortable and confident.” Alberta of Archives of courtesy Photography Provincial fitted tailcoats? Even Princess Diana had worn Klondike Days. ||

10 SUMMER | THE DOWNTOWN ADVANTAGE THE DOWNTOWN ADVANTAGE | SUMMER 11 Go DOWNTOWN

Where can you go to find the very best that Edmonton has to offer? Head to the neighbourhood that’s unlike any other. Where the summer pastimes are festival-going, patio hopping, indie shopping and walking tours. Leave everything that’s conventional and mundane behind, and go big, go for it, go Downtown.

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