march/april2017 THE MAGAZINE FOR DEALERSHIPS

Connected Customer

Online car buying made easy with Toyota Marin Express 7

1 DEALER DOINGS: 0 McDonough Toyota 2 Keeping Kids Safe with Operation Kidsafe

by Dan Nied

Stars of the Day At McDonough Toyota’s Operation Kidsafe event, Sheriff Donald Smith, Nivia Tedesco, Kidsafe’s

march/april Safety Pup and Officer James Snyder saw 200 kids and their parents participate. 7 1

2018 RAV4 Adventure 0 2 march/april 2 2 Dealer Doings 9 Above and Beyond McDonough Toyota holds Operation Kidsafe event Toyota of Knoxville Service Writer Connor Reis drove M cDonough Toyota aims to do its part to help the To spread the word, McDonough Toyota marketed the for parents and Scion for Soldiers rewards deserving through a wildfire to deliver a customer’s car so she Staunton, Va., community, this time reaching out to a

event to two local school districts through social media, t oy ota today drivers. could flee her Gatlinburg, Tenn., home. decidedly younger demographic. along with radio and television ads and neighborhood fliers. Their latest venture was in conjunction with Operation 4 Connected Customer Mirai Moxie They also invited local first responders from the police 13 Kidsafe, an organization that aims to help parents of children Toyota Marin Express technology and transparency What’s it like to own a Mirai? Customer Jim Martellotti and fire departments. who are lost or abducted. to make online purchases easy for customers. tells why he’s a big advocate of the hydrogen fuel-cell Even though the subject of the event was serious, In November, Operation Kidsafe set up shop at powered . that doesn’t mean it couldn’t be part of a weekend of fun. the dealership on a raucous Saturday, offering free 7 Making a Difference Tedesco brought in food trucks and a DJ from a local radio fingerprinting and 8×11 photos of kids, to give parents a Peterson Toyota’s command center during Hurricane station, along with a face painting booth, plenty of balloons Matthew helped flood victims through a difficult time. head start should the unthinkable happen to their children. and coloring. “We don’t want any parent to have to go through “We just want to make it as fun as can be,” Tedesco that kind of emergency,” says Nivia Tedesco, McDonough’s says. “We’re trying to prevent a problem, but we’re also social media director. “But if we can give a parent the tools trying to make sure the kids have a good time while EDITORIAL STAFF toyotatoday.com to react to a kidnapping, that’s all we can hope for.” Published six times per year for Toyota dealers and dealership personnel by the Corporate Communications they’re here.” Sr. Manager Scott DeYager These tools could help police react more quickly and Division of Toyota Motor North America. Copyright ©2017 by Toyota Motor North America. In all, 200 kids were printed and photographed. Their Contents may be reprinted with permission. All rights reserved. accurately when a child goes missing. Operation Kidsafe Manager Lisa Yamada Address magazine inquiries to: developed their procedure in conjunction with the FBI parents left with just a little more peace of mind, which Karen Nielsen Editor Karen Nielsen and police, using modern all-digital systems to capture reinforces McDonough’s commitment to the community. TEL: 469.292.2659 eMAIL: [email protected] Writers Dan Miller For customer inquiries please contact fingerprints and photographs of children. If a child is lost “We just want to do as much as we can,” Tedesco says. Dan Nied the Toyota Customer Experience Center: or missing, a parent can use the prints and pics to help “This company is very community oriented. We believe we TEL: 800.331.4331 Design AkinsParker For product and company information: guide the law enforcement investigation. are here to strengthen our town and surrounding areas.” WEB: toyota.com TEL: 800.GO.TOYOTA DEALER DOINGS: Scion for Soldiers whenever, wherever Vehicle Donations Help Vets Get Around Toyota Marin Express offers customers a chance to shop online, how and where they want by Karen Nielsen by Karen Nielsen

When three deserving Arizona veterans won a two-year The men attended a Veterans Day event at Big Two lease for Scion by Toyota xB vehicles, they had no idea the Toyota in Chandler, Ariz., and were surprised with the news K ristina Ruud-Hewitt spent three months car cars would be paid off in full two years later. that the vehicles were theirs. TFS, TMS and the Valley shopping before choosing the Highlander Hybrid. But thanks to a collaboration between Toyota Financial Toyota Dealers Association took care of the bill, which is It balanced low carbon emissions with plenty of Services, the Valley Toyota Dealers Association and valued at more than $53,000, including taxes. cargo space. Another attractive selling feature: Toyota Motor Sales, the veterans now own the vehicles — “It was an honor to personally thank the recipients for She could buy it online. free and clear. their heroic sacrifice for our country,” says Big Two Toyota The 51-year-old artisan was able to complete Two years ago, TMS teamed up with Military General Manager Wally Henkel. “Big Two Toyota was eager the paperwork on Toyota Marin’s Express online to take part in this.” Assistance Mission, which provides assistance to Arizona store before going to bed, and picked up the SUV The partnership worked well and is one that could active duty military and their families, to host a video before lunch the following day. be replicated in other regions, says Alan Mimaki, Scion submission contest for veterans in need of a vehicle to help “I usually don’t get home from work until 8 or business operations manager, and franchise administration them get back on their feet. The contest attracted 70 entries 7 9 p.m., so it’s hard for me to get to the dealership,” 1 manager for Toyota. 0 and the public voted to determine the winners. “This is a good recipe for collaboration between TFS, she says. “None of the other dealerships offered Many of the stories were heart wrenching, but three Toyota dealers and their associations and a chance to work online purchasing. It was nice to be able to send stood out:

2 march/april with a local nonprofit organization and support a noble everything off ahead of time and know what I was • Abel Bautista had a traumatic brain injury when he served 3 cause,” he says. preapproved for.” in Afghanistan and he continues to suffer from seizures Most importantly, three worthy veterans received The San Rafael, Calif., dealership sells about and post-traumatic stress disorder (PTSD) as a result. vehicles that helped improve their financial situation and 30 vehicles a month online and General Manager • William “Gilbert” Brien joined the Army as a medic

t oy ota today quality of life for their families. Mike Christian sees the potential to triple that after high school and previously served in Afghanistan “We value the contributions and sacrifices that U.S. growth. It’s a service that customers want, and few for one tour. military personnel and their families make every day,” says competitors are offering. • Kurt Kronemeyer was in the Army for 21 years and John O’Malley, president of the Valley Toyota Dealers “Customers are very busy and everybody served two tours, Desert Storm and Iraq. Afterward, Association. “The Valley Toyota dealers have worked to is looking to save time,” he says. “In the past, he couldn’t work due to his injuries and was struggling show our appreciation by supporting initiatives that are consumers would go from dealership to dealership to get Veterans Affairs benefits. important to our veterans.” until they found the car they wanted. Today, the average consumer is spending 11 hours of online research before coming into a dealership. We offer the ability to do all of that research in one touchpoint, in a transparent way and the ability to purchase the car online.” continued on page 5

Driving Convenience Toyota Marin General Manager Mike Christian Heroic Rewards expects to triple the number of online sales to 90 Army medic William “Gilbert” cars per month because it’s a service customers Brien learned at a Veterans want, and few competitors are offering. Day event that he now owns his xB free and clear. Photos by Chris Constantine continued from page4 “Things we never conceived peopledoing,likebuying TrueCar andCox Automotive, hastheabilityto Marin,” hesays.“No one,includingEdmunds,

Consumers stillhave questionsandwanttointeract flexibility ofshoppingathomewhere theydon’t WHAT THE CUSTOMER WANTS CUSTOMER THE WHAT what makesthisproduct sounique.” with salesprofessionals andtestdrive theproduct. Simms Auto Group, hasbeencloselyfollowing rebates, tax, title and license pricing, can and compare title tax, rebates, the clock. retailing andwhere it’s goinginthefuture,” hesays. transparency andtechnologyavailable at Toyota have tonegotiate(thesiteoffersinstantupfront to customize theonlineplatformandensure have access totheMSRP, factory discounts, dealer you can’tthis theonlyindustry getapriceandyou interacts withtechnology, favoring onlineandvideo the younger generation,likehis14-year-old son, concierge” isavailable toprovide answers around customers canaskquestions, anda“personal offer everything we’reoffer everything offeringright now. That’s compliance withCaliforniaregulations. Customers can’t shoponline?Andhow longshouldwe hold chat optionsover traditionalchannels. online buyingtrends andexploringwaystostay do business,we shouldfulfillthat.” out forthat?If that’s thewayconsumerswantto pricing), thedealershipremains asrelevant asever. lease vs.financingoptions,and receive credit checks before withRoadster, partnering alocalstartup, and exact payment and trade-in information. and exactpaymenttrade-ininformation. ahead of the curve. Christian also has observed how Christianalsohasobserved ahead ofthecurve. shoes online,have becomecommonplace. Why is HUMAN TOUCH STILL IMPORTANT STILL TOUCH HUMAN The website alsooffersachatfunction so “Word togetoutaboutthe isstarting While it’s clearthatcustomerslikethe For years, Toyota Marin, ofthePrice part Toyota Marin onlinetools betatested afew “It’s ano-brainerwhenyou thinkaboutonline

Tan sendsamessagetoconfirm receipt ofthecredit Tan followed upwith aphonecallat9a.m., and a

we wanttomakethemfeelatease.” it’s areal person,” shesays. “It’s abigpurchase and human connection. minutes ofreceiving acustomer’s initial information, models. Customer Ruud-Hewitt recalls receiving a fast response from Tan sometimebefore midnight. point ofcontactforonlinecustomers. Within 20 ask aboutadd-onsorwant information onother application ortoseeifthere are questions.Many are surprised atthequickresponse, butappreciate the Sales Manager Doreen Tan isoftenthefirst Some customersrequest additionalphotos, “Most ofthemreply withaquestiontoverify “I found it was all very upfront, easyanditfelt“I founditwasallvery A salespersonisonhandto answer anyquestions

really secure.” information offintotheether,” Ruud-Hewitt says. takes 30minutes orless. in her new SUV.in hernew my husband,whothoughtIwassendingour few hourslaterRuud-Hewittfew wasdrivingoffthelot dealership atnightwasreassuring, especiallyfor delivery. is When they arrive, thepaperwork printed andthevehicle isdetailedandready togo. pick uptheirvehicle atthedealershipover home about the vehicle, and the delivery processabout thevehicle, usually andthedelivery About 90percent ofonlinebuyers chooseto “Being abletointeractwithsomeoneatthe questions, day ornight. Always Connected appreciated that Sales Sales appreciated that Customer Kristina Ruud-Hewitt (left) was available toanswer Hybrid online, but Hybrid online,but Manager Doreen Tan Manager bought her Highlander her Highlander bought

filling outlotsofpaperwork.” Theyalsoexpectafair Book,” Christiansays.“LookatAmazon. They’re Pre-owned vehicles are now available andanew WHAT’S NEXT WHAT’S vendors so we candosoftcredit poolsandoffer work inprogress withregular tweaks andupdates. not lookingtobethelowest-cost provider. We’re not thecheapest,butyou’re payingfortheservice third-party pricingfrom Edmunds andKelley Blue needs assessmenttoclosingatransactionusingan mobile appistransformingsalesbothexternally model configurationsandhelpthemdoaneeds from themeetandgreetmanaging everything and customers dislike“lengthytransactionsmarked by different alternatives forthecustomerfrom our CRM(customerrelationship management) looking to provide inthefastest, thegreatest service looking of 11 or 12. Theyseeitasatooltomaketheir job or 11 of price, whichisviewed astransparent andhonest, person per month andsurpassthenationalaverage productivity, andthisplatformdelivers. but notnecessarilythelowest intown. easiest andmosttransparent methodpossible.” and convenience andeaseofdoingbusiness. We’re and feel different. Thegoalisto average 20carsper and always been,” he says.“We justwantittolook assessment inanonconfrontational waywithin- all theinformationtheyneedtogothrough 23 an iPad. It’s goingtogivesalesassociate anew app-based solutiononaniPad. and internally. easier. It’s a huge differentiator forus.” store customers.” says. “Thebeautyofthisisitwillintegratewith sales process willbehandledwithaniPad,” he “On Express, we validate ourpricingwith The Toyota Marin Express siteisaconstant A 2016Cox Automotive studyfoundthat “The salespersonisas relevant todayasthey’ve Every dealershipislookingforwaystoincrease “Soon there willbenodesktopsandtheentire At thedealership, salesprofessionals are

6 toyotatoday march/april2017 “During this community’s time of need, Shon Making a Difference Pevia and the associates from Peterson Toyota responded quickly and selflessly to make sure Peterson Toyota sets up command center for flood victims after Hurricane Matthew neighbors affected by Hurricane Matthew had a place to sleep, clothes to wear and food to eat,” says by Karen Nielsen Ed Sheehy, president, Southeast Toyota Distributors. “This dealership, like many in eastern North When Peterson Toyota was forced to close for Dealership personnel also helped deliver supplies to Carolina during this time, really ran on heart. They more than a week due to severe flooding from stranded residents. are a shining example of how Toyota continuously Hurricane Matthew last October, employees could “We all had our own struggles because nobody strives to be a benevolent community partner, and have gone home to wait out the disaster. had electricity or water,” says Shon Pevia, general we are fortunate to have the associates at Peterson But they didn’t. Instead, they chose to help manager of the dealership, which has been in the Toyota as a part of our dealer family.” provide basic necessities to Lumberton, N.C., community for 35 years and is located on the busiest Pevia says it meant a lot to have the support residents who were devastated by the 18 inches of road in Lumberton. “Everybody was coming here. of Sheehy and Southeast Toyota Distributors. rain dumped on them. The city of 22,000, which We knew we needed to keep our happy face on and “They flew in and checked on us and made sits 80 miles inland from the Atlantic Coast, is be in the right frame of mind. It was really great sure we had everything we needed,” he says. “It was home to some of the state’s poorest residents. Even how everybody started working together.” pretty awesome to have them be a part of this and 7

weather forecasters didn’t predict the flooding that 1 Peterson Toyota and volunteers distributed see what we were up against.” 0 would wreak havoc on low-lying areas, ruining supplies that week and supplied pallets of water the The region continued to feel the effects homes, cars and belongings. following week. of Hurricane Matthew into the holiday season.

With no electricity or water for a week, 2 march/april Peterson Toyota closed up shop and set up The recovery efforts received another boost Peterson Toyota and its local partners provided 8 when Southeast Toyota Distributors donated ongoing help to about 245 families in hotels, a command center in an adjacent parking Steady Flow lot. It partnered with the local Greater Hope $100,000 to the American Red Cross Disaster Relief including food, Christmas trees and toys, and Pallets of water were available to the Fund, half of which went to Haiti and the other half other assistance. community since many residents lacked International Church and soon, supplies and the basic necessities. t oy ota today checks were rolling in. for Carolina coastal communities. An additional “We’re still battling and overcoming it, but at The first day, more than 750 people came $5,000 donation was made on Peterson Toyota and the end of the day it will be a better town because for water, food, diapers and sanitation supplies. Greater Hope’s behalf. of it,” he says.

Rapid Response Still Recovering After Hurricane Matthew, Low-lying areas of Lumberton, N.C., Peterson Toyota set up a were underwater after Hurricane command center in the Matthew dumped 18 inches of rain parking lot to help flood on the community of 22,000 people. victims in Lumberton, N.C. Photo by Sean Rayford Getty Images News/Getty Images S Getty ImagesNews/Getty Images The remainsofbusinessesandhomessmolder Gatlinburg andnearby Pigeon Forge causedby a Photo by BrianBlanco raging firestorm. Andneitherdidherneighbors himself drivingthrough onetodeliver acustomer’s car soshecouldfleeher Gatlinburg, Tenn., home. deal withwildfires ofhisjob. aspart But hefound after wildfiresspreadthroughthe foothills of because of disruptions tothearea’sbecause ofdisruptions internet and alert warning of the mandatory evacuations in warningofthemandatory alert a happyending. the Great Smoky Mountains in Gatlinburg, inGatlinburg, Mountains the GreatSmoky Tenn. Path ofDestruction ervice writerConnorReis doesn’tervice usuallyhave to Customer Claire Brandau didn’t hearthemobile Because ofReis’ has quickthinking,thisstory Toyota of Knoxville employee braves wildfires to deliver Prius to customer Above and Beyond and Above

by Karen Nielsen

if shedidn’t leave soon. the evacuation. to Reis, 22,whowasaware ofthefires but not called thedealershipandexplained herdilemma orange nightsky, itwastimetoleave. sheknew losing everything sheownedlosing everything —orworse,herlife phone service. But whenshesawtheglowingphone service. at Toyota ofKnoxville, over an hour away. She symptoms related toLyme disease,wasatriskof The onlyproblem wasthather Prius was Brandau, whosuffersfrom often-debilitating

“There were 90mphwindsandIcouldseetheglow The dealershipwasclosinginanhourandIcouldn’t

when we cameover theridge.” were goingtogetthiscarher,” hesays.“One of neighbor usedhischainsawtocutitupandthey into thecarandshesaidthathaditallready run outandhugme,”the firstthingshedidwas he says.“Iaskedherifsheneededanyhelpgetting to give himarideback.Thetriptookmore than tense situationandsheneededhercartoevacuate. to make customersthe thingswe dohere istotry of thewaywhiteknucklingsteeringwheel, once hegotoffthefreeway. pulled thepiecesoff road. Reis drove the rest by thedoor.” about a quarter-mile from Brandau’sabout aquarter-mile house.A and sawanothertree fallnexttoherhouse. an hourandahalf, andbecamemore dangerous itwasa as happytheypossiblycanbe.Iknew some helpalongthewayfrom twomenwho cleared send aporter. Idecidedtogooutthere myself.” A tree felldown inthemiddleofroad, “Near changed,” Gatlinburg, everything hesays. “When we arrived shewassuperthankful—“When Brandau madeittoanevacuee shelter, with Reis calledafriend to follow himinhistruck “At firstIwasfreaking out,wonderinghow we Service Service Writer ConnorReis tookcustomerservice to anew level whenhebraved wildfirestoreach a customer. hishelp,shesafelyWith evacuated the deadlyfirestormravaging Gatlinburg, Tenn. Speedy Responder

USA Today. “All IcanthinkofisI’m soproud ofus. I’m soproud ofus.Because we didn’t sitaround

worked at thedealershipsince2015. waiting onthemtoevacuate us,I’m gettingout.’” relationship-driven culture. needs, itdoesn’t meet ours. Connor’s unscripted, he truly getsit. he truly We proud are ofhisdecision very making and actions in this particular case.”making andactionsinthisparticular forefront decisionthatmustbemade ofevery undirected actionsinthissituationindicatethat opportunity doesn’topportunity meetthecustomer’s immediate on adailybasis,” hesays.“If thesolutiontoan of Knoxville associate woulddotohelpacustomer. deaths ifpeopleweren’t enoughtosay, smart ‘I’m not knowing whatwould happenifIdidn’t gooutthere.” but thefire devastated 2,400homesandbusinesses encouraged toplacethecustomer’s needsatthe exemplifies thedealership’s values andcustomer and 14peoplelosttheirlives. a fallentree inherpath.Her homewasunharmed, and wait.There wouldhave beenahelloflotmore “Our associates are trainedandconsistently General Manager Eddie Triplett saysthatReis “That’s justhow itishere,” says Reis, who’s “There’s somanyheroes,” shelatertold Reis sayshe“couldn’t live withmyselfnot But healsobelieves hedidwhatany Toyota

10 toyotatoday march/april2017 Action Figure The new 2018 RAV4 Adventure, introduced at the Chicago Auto Show, will likely appeal to young families on the go when it rolls into SEQUOIA TRD SPORT RAV4 ADVENTURE dealerships this fall. The new addition to the Sequoia range for 2018 Toyota anticipates that active young families will also benefit from TRD Sport Tuned Bilstein will gravitate to this all-new version of the hot- Shocks and TRD front and rear anti-sway bars. selling compact . Whether it’s equipped Those upgrades will become apparent only when with an Automatic-Limited Slip Differential or the you get a chance to drive the vehicle. But you’ll all-wheel-drive Dynamic Torque Control, the RAV4 Adventure will come fitted with a standard Tow know you’re sitting in a Sequoia TRD Sport when Prep Package that includes an upgraded radiator you spot the new: and supplemental engine oil and transmission • Front grille with gloss black insert and black fluid coolers. And it will ride on a uniquely tuned accents suspension that sits nearly a half-inch higher than • Front bumper standard for enhanced handling. • 20-inch alloy black sport wheels Also setting this new RAV4 apart will be • Smoked rear taillight lens distinctive: • Black satin finish TRD Sport badging • Large overfender flares on the front doors • 18-inch five-spoke black alloy wheels • TRD shift knob, floor mats and sill protectors • Front and rear skid guards and rocker panel guards • Standard black fabric seven-passenger seating • Front and rear bumpers with gray lower scuff plates 7

• Black headlight bezels, fog lamp surround, roof 1 • Optional black leather-trimmed captain chair 0 Toyota configures brawnier versions of the Tundra, Sequoia and RAV4 seating rack and Adventure badging • Unique interior trim panels with adventure-seeking customers in mind All versions of the Sequoia — from the new

• Door sill protectors 2 march/april TRD Sport to the continuing SR5, Limited and by Dan Miller • All-weather Adventure logo floor and cargo Platinum grades in 4×2 and 4×4 configurations — 12 area mats will be powered by the i-Force V8 engine. And, like • Leather-wrapped shift knob the Tundra, they’ll all come standard with TSS-P. • 120v/100w power outlet in cargo area Trucks and crossover vehicles have never been Several exterior and interior design cues hint t oy ota today Other 2018 updates of note include a new And just like the other two models it joined more popular. One reason why: With a bit of at the Tundra TRD Sport’s beefed up suspension: instrument panel gauge cluster and Multi- in the Chicago Auto Show spotlight, all 2018 RAV4 modification, it’s possible for them to go where • Color-keyed mirrors, front and rear bumpers, Information Display and an updated center grades will come standard with TSS-P — enhanced conventional cars can’t. and hood scoop console set off by wood-like interior trim accents. with Hill-Start Assist Control. Toyota clearly intends to press that advantage, • 20-inch alloy silver sport wheels as evidenced by the three new models coming this • LED headlights with black bezel fall: TRD Sport versions of the 2018 Tundra and • Mesh grille with body-color surround Sequoia and an all-new Adventure grade for the • TRD Sport graphics, such as along the bedside 2018 RAV4. and on the shift knob and floor mats Meanwhile, every model in the Tundra line TUNDRA TRD SPORT gets a refresh for 2018 — headlined by the addition For example, the Tundra TRD Sport promises of Toyota Safety Sense P (TSS-P) as standard to deliver enhanced driving performance thanks equipment on every variation of Toyota’s full-size to TRD Sport Tuned Bilstein Shocks and TRD pickup truck. This multi-feature advanced active front and rear anti-sway bars. These upgrades are safety suite bundles a Pre-Collision System with available on 4×4 and 4×2 Tundras in CrewMax Pedestrian Detection, Lane Departure Alert with and Double Cab configurations powered by the Steering Assist Function, Auto High Beams and 5.7-liter i-Force V8 engine. Dynamic Radar Cruise Control.

2018 Sequoia TRD Sport 2018 Tundra TRD Sport Happy Camper Jim Martellotti is among a select group of customers in California who’ve had the opportunity to take delivery of a Mirai. “I’m a big advocate of the car and the NO technology,” he says. And, unlike battery-electric vehicles, 1 the Mirai’s compressed hydrogen tank can be refilled in just minutes — just like H ESITATIONS a conventional gasoline-powered vehicle.

Jim Martellotti, one of the first customers to own a Mirai, gets around just fine in his hydrogen fuel cell-powered sedan

by Dan Miller

If you were forced to describe Jim Martellotti in Then, in the spring of 2015, he received an one word, “understated” would be an excellent invitation to test drive the Mirai in nearby Costa choice. Ask the retiree about his life’s work and Mesa. He wasted no time accepting and, in fact, he’ll tell you that he worked for an international was the first at that event to put the car through 7

1 manufacturing company for 42 years. Not until its paces. Next came a brief questionnaire to ensure 0 much later does he let on that he was the president Martellotti understood the ins and outs of a fuel of the firm’s California division. cell vehicle. “I did,” he says. In November 2015,

2 march/april But the Southern Californian’s choice of with the help of Sales Consultant April Conner 13 vehicle? That’s anything but low-key. Martellotti is at Tustin Toyota, he took delivery. one of the first people to make the Mirai, Toyota’s “There were 12 stations in California when “I have no hesitation about driving anywhere,” breakthrough hydrogen fuel cell-powered sedan, A VERY GOOD EXPERIENCE

t oy ota today I first started driving the car and there are 25 he says. “The car’s mileage seems to be sensitive to their day-to-day form of transportation. So, what’s life been like with the Mirai? now with more coming,” he says. “It’s getting how you drive. If you have a heavy foot, you might “I must say, I’m much more conscious of my “It’s been a very good experience,” says better. But there’s still a long way to go. There’s only get about 270 miles. But if you go light on it, driving when I’m behind the wheel of this car,” Martellotti. “It’s a very comfortable car. I certainly only one station between Los Angeles and San he says. “People notice it. It definitely makes a enjoy that it’s an electric vehicle and you don’t you can get 330-340. I’m a very conservative driver.” Francisco, along Interstate 5. If for some reason statement.” have the noise of an engine running. And I like As much as Martellotti enjoys driving the that station is down, you’re not going anywhere.” The fact he chose to be a trailblazer with an all- the technology. I’m all in favor of new technology.” Mirai, he does wish it had the cargo-carrying new powertrain that has the potential to transform That just might be the key connecting point A BIG ADVOCATE FOR THE CAR versatility of his Prius. And another USB port or two would be appreciated. But these are minor the automotive industry says a lot about Martellotti between Martellotti and the Mirai. During his Those concerns, however, don’t prevent compared with the huge potential upside of as well. His journey down this path began 11 years career, he preferred to delegate his management Martellotti from getting around. Far from it. He converting to an energy source that could help ago when, after a lifetime of owning Ford vehicles, duties to others so he could focus his attention routinely relies on his Mirai to take him from he purchased a 2005 Prius. He still has and enjoys on technical issues and problem solving. Orange County to San Diego, Los Angeles and even reduce the amount of carbon that ends up in his iconic Prius liftback. When assessing the Mirai, Martellotti says as far north as Santa Barbara — and back home the atmosphere. But with the years and miles beginning to pile his most significant concern is the availability again. The Mirai has an EPA-estimated driving “I have brochures with me wherever I go,” up, Martellotti figured it was time to look into of stations where its tank can be refilled with range of 311 miles. But, as expected, Martellotti’s he says. “People have pulled up beside me at a buying a new car. That led him to Toyota’s website, compressed hydrogen. He’s fortunate to have experience varies based on how he drives and other stoplight, rolled down their window and asked, where he first heard about the Mirai. Intrigued, two options — Lake Forest, Calif., and on the factors. On one occasion, he managed to coax 355 ‘Is that the new Prius?’ So I’ve handed them a he signed up to receive email updates on the University of California-Irvine campus — within miles out of a tank. The lessons he learned driving brochure. I’m a big advocate of the car and the new model. seven miles of his house. a Prius are helping him extend the Mirai’s range. technology.” Helping you feel safe in your lane. The 2017 ’s standard Toyota Safety Sense™ P (TSS-P)1 is designed to help keep passengers safe with a suite of systems including Lane Departure Alert with Steering Assist.2 This feature is designed to detect visible lane markers on the road, alert the driver if an inadvertent lane departure is detected and may also provide slight, corrective steering inputs to help keep the vehicle in its lane. With TSS-P’s Lane Departure Alert, you’ll feel greater peace of mind on the road.

Prototype shown with options. Production model may vary. 1. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner’s Manual for additional limitations and details. 2. Lane Departure Alert with Steering Assist is designed to read lane markers under certain conditions. It provides a visual and audible alert, and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details. ©2017 Toyota Motor Sales, U.S.A., Inc.

S A ATCHI & S A ATCHI LOS ANGELES • 3501 SEPULVEDA BLVD . • TORRANCE, CA • 90505 • 310 - 214 - 6000 SIZE: Bleed: 8-3/4" x 11-1/4" Trim: 8-1/2" x 11" Live: 7" x 10" Mechanical scale is 100% of final BY DATE W/C DATE BY DATE W/C DATE No. of Colors: 4C Type prints: Gutter: LS: Output is 100% of final Traffic Diversity Review Panel Print Producer Assist. Account Executive CLIENT: TMS Advertising EXECUTIVE CREATIVE DIRECTORS: Studio Manager Account Executive JOB TITLE: FY17 Corolla Enthusiast Print CREATIVE DIRECTOR: Production Director Account Supervisor PRODUCT CODE: 170011 CRE ASSC. CREATIVE DIRECTORS: B. Morgan Art Buyer Management Director AD UNIT: 4CPB COPYWRITER: Proofreading CLIENT ART DIRECTOR: Art Director TRACKING NO: 04645 PM Ad Mgr./Administrator PRINT PRODUCER: L. Stevens Ph: 310.214.6228 •Chief Creative Officer PRODUCTION DATE: February 2017 National Ad Mgr. STUDIO ARTIST: D. Marquez Ph: 310.214.6175 •Exec. Creative Director MECHANICAL NUMBER: ______VOG PROJECT MANAGER: J. Fanning Ph: 310.214.6554 •Creative Director SHOT NO: COR_MY17_0102_V001 •Assc. Creative Director Corp. Mgr., Mkt. Comm. Copywriter V.P. Marketing •Assc. Creative Director Legal/Product PROOF NUMBER ––––––––––––– SPECIAL INFO: Bill to B1194-003837-00 Product TMS Diversity Binder

109144 Saatchi & Saatchi Oris EG 02.21.17 M9144_04645PM_Corolla_Enthusiast_85x11_R1 6:15 PM PMSxxxx PMSxxxx PMSxxxx PMSxxxx PMSxxxx PMSxxxx PMSxxxx