2021 Create Impact with Social Media in 2021 (and Beyond)
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LAURITSEN 2021 The Objectives
By the end of the session, you will...
Gain Clarity Feel Empowered
WHITNEY Create a Plan LAURITSEN
... to level up your social media strategy 2021 About podcast host, social media advisor, Me well-being coach and creator
Video creator since 1996
WHITNEY
LAURITSEN Content creator since 2003
Social media advisor since 2009
Podcasting since 2015 2021 There is no one-size-fits-all social media strategy
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LAURITSEN 2021 What is your biggest social media challenge?
Type in comments/chat
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LAURITSEN 2021 Why social media is important
More than 4 billion people around the world use social media each month
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LAURITSEN Approximately 2 million new users joining every day
Spend an average of 2½ hours per day on social platforms 2021
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LAURITSEN What’s working in 2021 2021
Authenticity Real > Perfect
WHITNEY Engagement > Vanity Metrics LAURITSEN & Connection
We > Me Are you for real? 2021
Intentional & Be Clear
WHITNEY Be Unique LAURITSEN Creative
Be Relatable 2021 Identify and communicate your brand's soul essence
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LAURITSEN
Jana Platina Phipps, the Trim Queen of the design industry 2021 Time to Get Clear
What are your core values?
WHITNEY How do you help your clients? LAURITSEN
What are their questions & challenges?
What outcome do they want? 2021 Social Media Audit
WHITNEY How is your content supporting
LAURITSEN the client journey?
Why do people follow and engage with your content? 2021 Video Is King
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LAURITSEN 2021
15 - 60 1 min - seconds 1 hour
Stories IGTV WHITNEY Instagram Youtube LAURITSEN Facebook Facebook Pinterest LinkedIn LinkedIn Pinterest Twitter Fleets Twitter SnapChat
TikTok & Instagram Reels 2021 Re-purpose
Embed in blogs and share in newsletters
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LAURITSEN
Share as a different social post 2021 Audio
Live audio
Clubhouse WHITNEY Twitter LAURITSEN Facebook Spotify
Podcasting 2021 How to make maximum impact (with minimum time)
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LAURITSEN 2021 Get to know your audience
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LAURITSEN 2021 Focus on your funnel
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LAURITSEN 2021 Tell your story
& Be yourself WHITNEY
LAURITSEN 2021 Post Consistently
Create a content calendar
WHITNEY Use a management program LAURITSEN Meet Edgar Buffer Hootsuite 2021 Get Help
WHITNEY Hire an advisor, manager,
LAURITSEN and/or assistant 2021 "Your smile is your logo, your personality is your business card, how you leave others feeling after they have had an experience with WHITNEY
LAURITSEN you, becomes your trademark."
- Zig Ziglar 2021 I'm Here For You Let's Connect
Social
WHITNEY @whitlauritsen
LAURITSEN Email Address [email protected]
Website whitneylauritsen.com 2021
WHITNEY
LAURITSEN Q&A