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GlobalGlobal TravelTravel trendstrends

What do you get when you put together the survey results of over 2,600 travelers in 80+ countries with the analytics from more than 250,000 U.S. and global transactions on Last Minute Travel Club’s (a Travel Holdings, Inc. subsidiary) Last Minute ?

You get a unique view into the travel trends and preferences of leisure and business travelers around the world.

The Last Minute Travel 2013 Travel Trends Report was designed to provide insights into the travel and industry, including why people travel, their booking preferences, and more. Let’s take o !

KEY TRAVEleR FINDINGS

90%* of travelers 99% said they prefer to book of travelers said they take trips online, compared to a travel agent, mobile app or at least one personal Just 2% mobile web browser. trip per year, while of travelers never 75% of travelers book a when 52% said they have a hotel they travel. Over half said they take at least one budget of $150 (53%) book business trip per year. or less per night. for more than 90% of their trips. Price (39%), promotions (18%) 72% of travelers and location (18%) indicated they plan to are the three decision *Yes, we were also surprised that only 90% travel for at least one factors that matter most of the people we asked on our travel website this year. when booking a hotel. said they preferred to book their travel online.

WHY PEOPLE TRAVEL

BUSINESS vs. PERSONAL TRIPS

People travel more often for fun, than for work.

47% BUSINESS PERSONAL

And the remaining And the remaining 37% 48% don't take 1% don't take business trips personal trips

9% 12% 30%

48% 47%

12% 37% 30% 9% 7% 7% 3%

1-3 Trips 4-7 Trips 8-10 Trips 10+ Trips

The impact of age on travel

When are people’s peak traveling years? And at what ages do people travel the most?

Personal Travel As a person ages, they tend to take more frequent personal trips. 64% of those aged 65 or older take more than four personal trips per year. This is a minimum of 7% more than any other age group.

The correlation between age and number of personal trips likely results from more expendable income and downtime as individuals get older.

Business Travel People between the ages of 25-34 are most likely to travel for work, with 62% going on at least one work-related trip annually. Business travel peaks for people between the ages of 25-34, with only 23% of respondents over the age of 65--the standard retirement age–traveling for business every year.

NUMBER OF PERSONAL VS. BUSINESS TRIPS BY AGE

None 1-3 4-7 8-10 10+

BUSINESS TRIPS PER YEAR AGE 18-24 61% 30% 5% 25-34 38% 35.1% 10% 12% 35-44 40% 34% 6% 15% 45-54 45% 30% 6% 12% 55-64 56% 27% 8% 65+ 77% 11% 5%

Less than 5% Less than 5%

PERSONAL TRIPS PER YEAR

18-24 53% 34% 7% 4% 25-34 49% 32% 7% 9% 35-44 49% 35% 9% 5% 45-54 45% 38% 9% 6% 55-64 43% 40% 9% 6% 65+ 34% 46% 10% 7%

Less than 2%

Preferred types

4. Play 1. Rest and relaxation 2. Sightseeing 3. Visit family/friends theme parks and beaches, pools, lounging museums, monuments, trips to visit family and friends water parks historical sites

5. Sports/extreme 6. Time with nature 7. Planned experience 8. any trip relating to a hiking, camping, canoeing volunteer work or any close-to-home trips sporting event or extreme religious/mission-based trips sporting hobby

MOST POPULAR 1% 4% 4% Rest & Relaxation The two most popular types of Sightseeing vacations based on survey responses 10% Visit Family/Friends were rest and relaxation (39%) 39% Play and sightseeing trips (29%). 12% Time with Nature

Sports/Extreme

29% Planned Experience

Staycation

GENDER & VACATIONS

We’ve all heard the phrase: “Men are from Mars; women are from Venus.” But do men and women prefer the same type of vacation?

TRAVEL TYPE BY GENDER

1% 1% 4% 3%

5% Rest & Relaxation 9% 12% Sightseeing 39% 39% 10% 13% Visit Family/Friends Play

31% 28% Time with Nature Sports/Extreme

Planned Experience MEN WOMEN Staycation According to our respondents, men and women are on the same page when it comes to their preferred vacation. Both genders picked rest and relaxation trips over all other types. There are only slight di erences between the sexes when it comes to vacation types.

most popular Destinations

TOP 10 TRAVEL DESTINATIONS:

1. Las Vegas, Nevada 2 2. London, England 9 10 3 4 3. New York, New York 1 8 6 4. Paris, France 5 5. Miami, Florida 7 6. Orlando, Florida 7. Honolulu, Hawaii 8. Madrid, Spain 9. Berlin, Germany 10. Chicago, Illinois

HOLIDAY TRAVEL

‘MERRY CHRISTMAS! HAPPY THANKSGIVING! HAPPY NEW YEAR!’

MOST FREQUENTLY TRAVELED HOLIDAYS Travel has become a natural staple of the holidays we love to celebrate. It’s no secret that holidays tend to be among the busiest travel periods each year. Thanksgiving 9%11% 19% Easter The hype is justi ed. 72% of people 23% 11% indicated that they plan to travel for at 16% Labor Day least one holiday in the next 12 months. 11% Christmas 11% The top three holidays for travel includes: 19% Fourth of July 9% 16% 11% Christmas (23%) 11% New Year’s 23%16% Memorial Day Thanksgiving (19%)

New Year’s (16%)

The Hotel is the heart of Travel

Hotels and are travelers’ number one choice for lodging.

PEOPLE WHO WILL BOOK A HOTEL THIS YEAR BY AGE HOTEL

18-24 25-34 35-44

None

Less than 25%

45-54 55-64 65+ 26-60% 61-89%

More than 90%

Age plays a small role in whether a traveler will book a hotel. Those under the age of 25 and those over the age of 65 are the least likely to book a hotel when they travel. For both age ranges, 18% book a hotel less than 25% of the time, or never at all. Anecdotally, we see both groups stay more often with relatives, the under 25s with adults, and the over 65s with children and grandchildren.

HOTEL BRANDS DON’T MATTER

Despite the millions of dollars hotels spend each year on brand marketing, just 4% of travelers choose their hotel based on its brand. This, in combination with how important price is to choosing a hotel, explains why the popularity of opaque hotel booking sites like LASTMINUTETRAVEL.COM are soaring. What’s an opaque hotel? An opaque hotel is one which does not reveal its name, but instead uses a description like “three-star in Union Square” until it is booked.

TOP REASONS HOTELS ARE BOOKED Amenities

Hotel Chain/Brand 4% Price (39%), promotions 4% Location (18%) and location (18%) Price are the three decision factors Promotions/Deals that matter most to customers 17% when booking a hotel. 39% Reviews/Referrals This means that more than half of the respondents 18% (57%) book based on a price-related factor—either price 18% itself or a promotion.

Price is a consistent factor among all age groups too— making it the most powerful deciding factor when booking a hotel.

Hotel budgets Vs. Actual Money Spent

BUDGETED

79% of people said 96% of people said they have a hotel budget they have a hotel budget of $150 or less. of $250 or less.

DO NOT DISTURB $150 $250$250 SPENT

AVERAGE SPENT PER NIGHT WHEN BOOKING ACCOMMODATIONS: 1% Survey reponses match actual 4% bookings. LastMinuteTravel.com booking data shows that the 15% Less than $75 average daily rate of a hotel is $76-$150

$134, and the average total price for $151-$250

the entire trip is $310. In looking at 21% $251-$400

LastMinuteTravel.com hotel bookings, $400+ 91% had a daily rate of $250 60% or less in the last 12 months.

BOOKING PREferences

There is a HUGE di erence between what people think they are doing, and what they are actually doing. People book more last minute travel than they realize. Here’s what’s really happening. HOW FAR IN ADVANCE ARE TRIPS BOOKED?

WHAT PEOPLE THINK: WHAT PEOPLE DO: No one likes feeling unprepared, especially Yet, booking data suggests otherwise: when it comes to planning and booking trips.

50% of travelers book their ight 69% SAY they book 1month in advance 7 days or less before their trip HOTEL

50% of travelers book their hotel 15 days 23% SAY they book 3 months in advance or less before their trip

PREFERED WAY TO BOOK BY AGE We live in a digital age. We connect to friends and family online. We bank online. We even buy and trade stocks online. The same digital trend applies to travel bookings.

PREFERED METHOD OF BOOKING

AGES: 18-24 25-34 35-44 45-54 55-64 65+

8% 10% 10%

7 6% 8 6

5 6 4% 5% 4 4% 4% 3 4 2% 2% 2 2% 2% 1% 2 1% 1

0 0 OFFLINE MOBILE APP

6% 100% 5% 5 5% 95 92% 92% 91% 4 4% 90 89% 90% 3% 3

2% 85 85% 2

80 1 1%

0 75 MOBILE WEB ONLINE

The overwhelming majority (90%) of people said they prefer to book trips online. But the older someone is, the more likely they are to book oine. The younger someone is, the more likely they are to book using a mobile app or mobile web browser.

STrategies to snag the best hotel priCe

We know that price is the number one factor when making a decision on which hotel to book. Knowing where and how to search online can greatly improve the odds of nding the best hotel rates available. Here are a few useful tips to nd the best bargains.

Hotel rates can vary based on time of year, day of the week and vacancy. If your calendar permits a bit of exibility, try looking for hotels during slower, less popular seasons.

Be Flexible with Travel Dates

Consider shopping for an opaque hotel deal. While you won’t know which hotel you are booking until it’s booked, you will get a lower price, $£¥€ and can compare locations and star-ratings.

Book by Price, Not Brand

JOIN Travel club memberships, such as Last Minute Travel’s LMTCLUB.COM, can save you a considerable amount of money. Most club memberships o er exclusive hotel rates.

Sign Up for Club Memberships

Even if you originally did not consider pairing a hotel with a ight or a rental car, some package deals o er better discounts than what you would get by booking them separately.

Consider Package Deals

Source: LMTCLUB.COM, 2013 Global Travel Trends Report, November 2013.

Download your free copy HERE.

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