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Canadian Military Community DEMOGRAPHICS ADVERTISE in 16 CANADIAN FORCES NEWSPAPERS LOCATED ACROSS CANADA Representing the Three CF Elements: Army, Air Force & Navy

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Canadian Military Community DEMOGRAPHICS ADVERTISE in 16 CANADIAN FORCES NEWSPAPERS LOCATED ACROSS CANADA Representing the Three CF Elements: Army, Air Force & Navy MEDIA KIT REACH the Canadian Military Community DEMOGRAPHICS ADVERTISE IN 16 CANADIAN FORCES NEWSPAPERS LOCATED ACROSS CANADA representing the three CF elements: Army, Air Force & Navy Canadian Forces COMMUNITY PROFILE Members of the CF and the Department of National Defence are powerful consumer groups. The National Defence Team Regular Force 64 000 Primary Reserve 34 500 Supplementary Reserve, Cadet Instructors Cadre and the Canadian Rangers 41 100 DND Public Servants 26 600 Total : 166 200 Regular Force DND 38% Public Servants 16% Supp. Reserve, Primary Cadet Inst. Reserve and Rangers 21% 25% Statistics on the Canadian Forces members (Regular Force) Average age 35 Married / Common-law 62% Married or common-law with children 41% Reach this unique market Numbers of families 39 300 Average number of children 1.99 with only 1 point of contact! *Average income officer $81 300 *Average income non commissioned member $55 600 * Based on average rank Captain/Corporal Stats are based on information provided by Director General Military Personnel and are current as of July 2008. CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers DISTRIBUTION LEGEND Navy Air Force Army YUKON Element (Navy, Air Force, Army) Location NORTHWEST 19 WING TERRITORIES 1 COMOX Totem Times Name 1800 Circulation NUNAVUT Every two weeks Frequency BRITISH COLUMBIA Cold Lake LABRADOR 1 4 Courtenay/Comox Edmonton SASKAT- 3 CHEWAN NEWFOUNDLAND Victoria/Esquimalt 2 QUEBEC PRINCE EDWARD 6 12 ISLAND Bagotville NEW Winnipeg BRUNSWICK Shilo Quebec City 14 Oromocto 16 5 Greenwood Halifax 15 Montreal/Saint.Jean 13 NOVA SCOTIA North Bay Petawawa 11 9 19 WING 10 1 COMOX Trenton 7 Totem Times Borden 8 1,800 Every two weeks CFB CFB 4 WING CFB 17 WING 2 ESQUIMALT 3 EDMONTON 4 COLD LAKE 5 SHILO 6 WINNIPEG Lookout The Western Sentinel The Courier The Shilo Stag The Voxair 4,500 10,000 2,600 3,000 3,800 Weekly Every two weeks Weekly Every two weeks Every two weeks CFB 8 WING CFB 22 WING ST-JEAN AND 7 BORDEN 8 TRENTON 9 PETAWAWA 10 NORTH BAY 11 MONTREAL GARRISONS Borden Citizen Contact Petawawa Post North Bay Shield Servir 7,000 3,200 7,700 1,000 3,600 Weekly Weekly Weekly Monthly Every two weeks 3 WING VALCARTIER CFB CFB 14 WING 12 BAGOTVILLE 13 GARRISON 14 GAGETOWN 15 HALIFAX 16 GREENWOOD Le Vortex Adsum The Post Gazette Trident The Aurora 2,500 5,500 13,000 10,000 5,900 Monthly Every two weeks Weekly Every two weeks Weekly CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers OUR NEWSPAPERS Adsum The Aurora Borden Citizen Contact VALCARTIER GARRISON 14 WING GREENWOOD CFB BORDEN 8 WING TRENTON Québec, QC Greenwood, NS Borden, ON Trenton, ON www.journaladsum.com www.auroranewspaper.com www.cfpsa-borden.ca/Citizen www.thecontactnewspaper.cfbtrenton.com The Courier Lookout North Bay Shield Petawawa Post 4 WING COLD LAKE CBF ESQUIMALT 22 WING NORTH BAY CFB PETAWAWA Cold Lake, AB Victoria, BC North Bay, ON Petawawa, ON www.thecouriernewspaper.ca www.lookoutnewspaper.com www.psppetawawa.com/petawawapost.cfm The Post Gazette Servir The Shilo Stag Totem Times CFB GAGETOWN ST-JEAN AND MONTREAL CFB SHILO 19 WING COMOX Oromocto, NB GARRISONS, QC Shilo, MB Comox, BC www.journalservir.com www.cfcommunitygateway.com/en/Shilo/Newspapers/index.asp Trident Le Vortex The Voxair The Western Sentinel CFB HALIFAX 3 WING BAGOTVILLE 17 WING WINNIPEG CFB EDMONTON Halifax, NS Bagotville, QC Winnipeg, MB Edmonton, AB www.tridentnews.ca www.vortexbagotville.com www.voxair.ca www.army.dnd.ca/1asg_hq/western_sentinel.htm CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers ADVERTISING RATES Block display ad sizes and approximate rates for advertising in all 16 newspapers *Prices are subject to change January 1st of each year and do not include taxes. Please contact us to create a custom advertising package to suit your needs! BLACK & WHITE SPOT COLOUR Full page $18,125 Full page $19,950 2/3 page $12,085 2/3 page $13,910 1/2 page $9,065 1/2 page $10,885 1/3 page $6,040 1/3 page $7,865 1/4 page $4,530 1/4 page $6,355 1/8 page $2,265 1/8 page $4,090 PROCESS COLOUR NATIONAL LINE RATE Full page $22,850 for black and white ad 2/3 page $16,810 $12.93 net 1/2 page $13,790 1/3 page $10,770 1/4 page $9,260 1/8 page $6,995 Advertise in all 16 Canadian Forces Newspapers and get a 10% discount CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers INFORMATION REQUEST YES, I’m interested in receiving more information Business : Contact Person: Address : Phone : Fax : Email : Comment : SEND THIS FORM TO : CONTACT: We look forward to helping your message reach the military community ! CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers.
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