MEDIA KIT

REACH the Canadian Community DEMOGRAPHICS ADVERTISE IN 16 CANADIAN FORCES NEWSPAPERS LOCATED ACROSS CANADA representing the three CF elements: Army, Air Force & Navy

Canadian Forces COMMUNITY PROFILE Members of the CF and the Department of National Defence are powerful consumer groups.

The National Defence Team

Regular Force 64 000 34 500 Supplementary Reserve, Cadet Instructors Cadre and the 41 100 DND Public Servants 26 600 Total : 166 200

Regular Force DND 38% Public Servants 16% Supp. Reserve, Primary Cadet Inst. Reserve and Rangers 21% 25%

Statistics on the Canadian Forces members (Regular Force)

Average age 35 Married / Common-law 62% Married or common-law with children 41% Reach this unique market Numbers of families 39 300 Average number of children 1.99 with only 1 point of contact! *Average income officer $81 300 *Average income non commissioned member $55 600

* Based on average rank Captain/Corporal Stats are based on information provided by Director General Military Personnel and are current as of July 2008.

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers DISTRIBUTION

LEGEND Navy Air Force Army

YUKON Element (Navy, Air Force, Army) Location

NORTHWEST 19 TERRITORIES 1 COMOX Totem Times Name 1800 Circulation NUNAVUT Every two weeks Frequency

Cold Lake LABRADOR 1 4 Courtenay/Comox SASKAT- 3 CHEWAN NEWFOUNDLAND Victoria/Esquimalt 2 QUEBEC PRINCE EDWARD 6 12 ISLAND Bagotville NEW BRUNSWICK Shilo Quebec City 14 16 5 Greenwood Halifax 15 Montreal/Saint.Jean 13 NOVA SCOTIA North Bay Petawawa 11 9 19 WING 10 1 COMOX Trenton 7 Totem Times Borden 8 1,800 Every two weeks

CFB CFB 4 WING CFB 17 WING 2 ESQUIMALT 3 EDMONTON 4 COLD LAKE 5 SHILO 6 WINNIPEG Lookout The Western Sentinel The Courier The Shilo Stag The Voxair 4,500 10,000 2,600 3,000 3,800 Weekly Every two weeks Weekly Every two weeks Every two weeks

CFB 8 WING CFB 22 WING ST-JEAN AND 7 BORDEN 8 TRENTON 9 PETAWAWA 10 NORTH BAY 11 MONTREAL GARRISONS Borden Citizen Contact Petawawa Post North Bay Shield Servir 7,000 3,200 7,700 1,000 3,600 Weekly Weekly Weekly Monthly Every two weeks

3 WING VALCARTIER CFB CFB 14 WING 12 BAGOTVILLE 13 GARRISON 14 GAGETOWN 15 HALIFAX 16 GREENWOOD Le Vortex Adsum The Post Gazette Trident The Aurora 2,500 5,500 13,000 10,000 5,900 Monthly Every two weeks Weekly Every two weeks Weekly

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers OUR NEWSPAPERS

Adsum The Aurora Borden Citizen Contact VALCARTIER GARRISON 14 WING GREENWOOD CFB BORDEN 8 WING TRENTON Québec, QC Greenwood, NS Borden, ON Trenton, ON www.journaladsum.com www.auroranewspaper.com www.cfpsa-borden.ca/Citizen www.thecontactnewspaper.cfbtrenton.com

The Courier Lookout North Bay Shield Petawawa Post 4 WING COLD LAKE CBF ESQUIMALT 22 WING NORTH BAY CFB PETAWAWA Cold Lake, AB Victoria, BC North Bay, ON Petawawa, ON www.thecouriernewspaper.ca www.lookoutnewspaper.com www.psppetawawa.com/petawawapost.cfm

The Post Gazette Servir The Shilo Stag Totem Times CFB GAGETOWN ST-JEAN AND MONTREAL CFB SHILO 19 WING COMOX Oromocto, NB GARRISONS, QC Shilo, MB Comox, BC www.journalservir.com www.cfcommunitygateway.com/en/Shilo/Newspapers/index.asp

Trident Le Vortex The Voxair The Western Sentinel CFB HALIFAX 3 WING BAGOTVILLE 17 WING WINNIPEG CFB EDMONTON Halifax, NS Bagotville, QC Winnipeg, MB Edmonton, AB www.tridentnews.ca www.vortexbagotville.com www.voxair.ca www.army.dnd.ca/1asg_hq/western_sentinel.htm

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers ADVERTISING RATES

Block display ad sizes and approximate rates for advertising in all 16 newspapers *Prices are subject to change January 1st of each year and do not include taxes.

Please contact us to create a custom advertising package to suit your needs!

BLACK & WHITE SPOT COLOUR

Full page $18,125 Full page $19,950 2/3 page $12,085 2/3 page $13,910 1/2 page $9,065 1/2 page $10,885 1/3 page $6,040 1/3 page $7,865 1/4 page $4,530 1/4 page $6,355 1/8 page $2,265 1/8 page $4,090

PROCESS COLOUR NATIONAL LINE RATE Full page $22,850 for black and white ad 2/3 page $16,810 $12.93 net 1/2 page $13,790 1/3 page $10,770 1/4 page $9,260 1/8 page $6,995

Advertise in all 16 Canadian Forces Newspapers and get a 10% discount

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers INFORMATION REQUEST

YES, I’m interested in receiving more information

Business :

Contact Person:

Address :

Phone :

Fax :

Email :

Comment :

SEND THIS FORM TO :

CONTACT:

We look forward to helping your message reach the military community !

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers