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National Defence Team DEMOGRAPHICS ADVERTISE in 167 CANADIAN FORCES NEWSPAPERS LOCATED ACROSS CANADA Representing the Three CF Elements: Army, Air Force & Navy

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National Defence Team DEMOGRAPHICS ADVERTISE in 167 CANADIAN FORCES NEWSPAPERS LOCATED ACROSS CANADA Representing the Three CF Elements: Army, Air Force & Navy MEDIA KIT REACH DND and the National Defence Team DEMOGRAPHICS ADVERTISE IN 167 CANADIAN FORCES NEWSPAPERS LOCATED ACROSS CANADA representing the three CF elements: Army, Air Force & Navy Canadian Forces COMMUNITY PROFILE Members of the CF and the Department of National Defence are powerful consumer groups. The National Defence Team Regular Force 64 000 Primary Reserve 34 500 Supplementary Reserve, Cadet Instructors Cadre and the Canadian Rangers 41 100 DND Public Servants 26 600 Total : 166 200 Regular Force DND 38% Public Servants 16% Supp. Reserve, Primary Cadet Inst. Reserve and Rangers 21% 25% *Data as of 2008 Statistics on the Canadian Forces members (Regular Force) Average age 35 Married or common-law 62% Married or common-law, with children 41% Reach this unique market Number of families 39 300 Average number of children 1.99 with only 1 point of contact! *Average income of officers $81 300 *Average income of non-commissioned members $55 600 * Based on average rank Captain/Corporal Stats are based on information provided by Director General Military Personnel and are current as of July 2008. CANADIAN FORCES NEWSPAPERS www.forcesadvertising.com OUR NEWSPAPERS Adsum The Aurora Borden Citizen Contact VALCARTIER GARRISON 14 WING GREENWOOD CFB BORDEN 8 WING TRENTON Québec, QC Greenwood, NS Borden, ON Trenton, ON The Courier Lookout North Bay Shield Petawawa Post 4 WING COLD LAKE CBF ESQUIMALT 22 WING NORTH BAY CFB PETAWAWA Cold Lake, AB Victoria, BC North Bay, ON Petawawa, ON The Post Gazette Servir The Shilo Stag Totem Times CFB GAGETOWN ST-JEAN AND MONTREAL CFB SHILO 19 WING COMOX Oromocto, NB GARRISONS, QC Shilo, MB Comox, BC New! PLUS (NDHQ) Ottawa Guard of Honour Trident Le Vortex The Voxair The Western Sentinel CFB HALIFAX 3 WING BAGOTVILLE 17 WING WINNIPEG CFB EDMONTON Halifax, NS Bagotville, QC Winnipeg, MB Edmonton, AB CANADIAN FORCES NEWSPAPERS wwwwww.forcesadvertising.com.cfpsa.com/en/psp/newspapers DISTRIBUTION LEGEND Navy Air Force Army YUKON Element (Navy, Air Force, Army) Location NORTHWEST 19 WING TERRITORIES 1 COMOX Totem Times Name NUNAVUT Every two weeks Frequency BRITISH COLUMBIA LABRADOR Cold Lake 1 Edmonton SASKAT- Courtenay/Comox 3 4 CHEWAN NEWFOUNDLAND Victoria/Esquimalt 2 QUEBEC PRINCE EDWARD 6 12 ISLAND Bagotville NEW Winnipeg BRUNSWICK Shilo Quebec City Oromocto A 16TI 14 O SC Halifax 5 Greenwood A 15 17 Guard of Honour - Garde d'honneur - Guard of Honour - 12 Jul 2012 - Page #1 Page 1 of 1 17 Montreal/Saint.Jean Ottawa NDHQ 13 NOV New North Bay Petawawa 11 9 19 WING Ottawa 10 1 COMOX Guard of Trenton 7 Borden 8 Totem Times Honour Every two weeks Every two weeks CFB CFB 4 WING CFB 17 WING 2 ESQUIMALT 3 EDMONTON http://guardofhonour.newspaperdirect.com/epaper/ser4 COLDvices/OnlinePrintHandler.ashx?issu LAKE... 2012-08-14 5 SHILO 6 WINNIPEG Lookout The Western Sentinel The Courier The Shilo Stag The Voxair Weekly Every two weeks Weekly Every two weeks Every two weeks CFB 8 WING CFB 22 WING ST-JEAN AND 7 BORDEN 8 TRENTON 9 PETAWAWA 10 NORTH BAY 11 MONTREAL GARRISONS Borden Citizen Contact Petawawa Post North Bay Shield Servir Weekly Weekly Weekly Monthly Every two weeks 3 WING VALCARTIER CFB CFB 14 WING 12 BAGOTVILLE 13 GARRISON 14 GAGETOWN 15 HALIFAX 16 GREENWOOD Le Vortex Adsum The Post Gazette Trident The Aurora Monthly Every two weeks Weekly Every two weeks Weekly Distribution = 95,000 CANADIAN FORCES NEWSPAPERS www.forcesadvertising.com ADVERTISING RATES Sample rates for one ad in all 17 newspapers inclusive. Please contact us to create a specific advertising package to suit your needs! FULL COLOUR BLACK & WHITE Full page $25,200 Full page $20,350 1/2 page $14,100 1/2 page $10,200 1/4 page $8,200 1/4 page $5,090 1/8 page $5,800 1/8 page $2,600 Melissa Atkinson CFB Esquimalt 250-363-3372 [email protected] * Prices are subject to change and do not include taxes. Call to confirm exact pricing. CANADIAN FORCES NEWSPAPERS www.forcesadvertising.com.
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