Master the art of citrus From natural flavours and ingredients to extracts and emulsions the flavour and beverage technologists at Kerry can help you to squeeze more from citrus. Sourcing from our key citrus sites in , , Mexico & Italy, Kerry develop fresh, juicy and stable citrus flavours.

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Kerry Ingredients & Flavours I [email protected] I www.kerry.com

Where it all comes together

13:34 Soft Internationa l – April 2011 ConTEnTS 1 news

Europe 4 Africa 8 Middle East 12 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 14 manufacture, distribution and marketing of soft drinks, fruit and . Americas 17

Ingredients 20 Fermentation 41 features Döhler introduces its bases, fermented from Juices & Drinks 22 juices, tea or malt, for non-alcoholic bever - Vitafoods 30 ages . Waters & Water Plus Drinks 24 A look at some of the highlights of Europe’s leading functional ingredient Grown Up Beverages 42 Carbonates 25 show, to be held in Geneva next month. The market for non-alcoholic beverages Traditional 27 targeted at adults has the potential to take Responsibility Deal 32 off over the next five to 10 years, reports Teas 28 Aimed at encouraging and empowering Mintel. Meanwhile, producers of estab - individuals to take responsibility for their lished alcoholic brands identify opportu - Dairy 29 own health, the UK Government’s nities for brand extension. Responsibility Deal initiative is welcomed Process 56 by the soft drinks industry. Click On Future Employment 44 Packaging 58 Incredible India 34 Social media and web-based recruitment The Indian middle classes, estimated to platforms are playing an ever-increasing role. Environment 60 number around 200 million people, will People 64 be a considerable driver in realising the opportunity that appears to exist for the Interpack 46 The first of SDI ’s two-part coverage. Events 65 soft drinks industry, reports Richard Corbett. Making The Case 50 regulars Improvements in productivity will reap Carbon Capture 36 rewards, claims Tony Hacker. Developing a sustainable model for utility Comment 2 generation can offer opportunities for reducing a business’s overall carbon foot - Driving Development 52 BSDA 15, 32 & 33 print whilst delivering beverage-grade Physical protection, functionality and shelf carbon dioxide. appeal are key, according to Matteo Ros. From The Past 66 Buyers’ Guide 67 It’s A Gas 38 Sustainable Film 54 Mark White discusses legislation in the Global brands can now add a PE shrink film, Classified 68 UK governing the use of compressed air in which is both recyclable and renewable to the beverage industry. their environmentally conscious packaging projects.

Front Cover: ©Alex Bramwell (from www.bogstockphoto.com) www.softdrinksinternational.com 2 CoMMEnT Soft Drinks Internationa l – April 2011

Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EuroPE Gerard o’Dwyer comfort Lubomír Sedlák Bernadette Tournay It is somewhat ironic that in this era of health and wellness issues, one of the ASIA & PACIFIC oldest soft drinks – viewed by some critics as damaging to health – has managed Kelvin King T. C. Malhotra to maintain and indeed grow its leading status. According to the UK 2011 Britvic Soft Drinks Report (see page 4) cola has emerged as the most popular flavour in AMErICAS the UK (value growth almost doubled compared to that of 2009, by 9% to richard Davis £1.5billion). Market Analyst Over the years producers, led by Coca-Cola and PepsiCo, have addressed richard Corbett criticisms that original cola with its high sugar content is partly responsible for the world's obesity problem. Recipes have been tweaked, calories reduced or eliminated altogether, new flavours added and functional ingredients introduced. Yet, despite this wave of range extensions, few have stayed the course – remember Tava and Coke with Vanilla? Even the new natural variants are not fulfilling expectations; Pepsi's much touted natural cola, Raw, has been Annual Subscription Rates (inc. postage) withdrawn from the UK and its last autumn launch in Norway has apparently Eu Member State: £110, €150 failed to gain anticipated market share. Meanwhile Red Bull's natural cola, Simply rest of World: £125, €170, $200 Cola, launched in 2008 has yet to become a dominant player. Individual copies: £15, €20, $27 In all this new product development it is the diet variants that have proved winners. According to a report published in the Wall Street Journal , 2010 figures Subscription Enquiries show that has pulled ahead of Pepsi-Cola to become the No 2 Soft Drinks International carbonated soft in the US. And now the latest news (reported by Reuters) is Po Box 4173, Wimborne BH21 1YX, uK that PepsiCo will launch a mid-calorie version called with 60 calories Tel: +44 (0)1202 842222 per 12 oz can. However, this has been tried before when Pepsi launched Pepsi Fax: +44 (0)1202 848494 Edge in 2004 and Coca-Cola introduced its mid-calorie version, C2. Neither E-mail: [email protected] survived. It seems that consumers are traditionalists and do not like their interfered Editorial - News with. What has emerged over a decade of innovation is that the cola giants have A & S Editors slimmed down their choices to focus on regular, diet and 'manly' (Coke Zero and 5 Gloucester Street, ) variants all of which are growing the category. Faringdon, oxon. Sn7 7JA, uK There's a further factor in cola's success: comfort. When times remain tough and Tel: +44 (0)1367 241660 households are watching purse strings it is the tried and trusted brands they E-mail: [email protected] return to. PepsiCo has acknowledged this with the announcement that its Pepsi Throwback and Throwback with their heritage design limited Editorial - Features editions will become permanent. But whether the company's new mid-calorie Soft Drinks International venture succeeds is open to conjecture. Po Box 4173, Wimborne BH21 1YX, uK Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: [email protected]

US Representative 105 South Fifth Street Paris, Arkansas 72855, uSA Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: [email protected]

Advertisement Sales Soft Drinks International Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Po Box 4173, Wimborne BH21 1YX, uK was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, E-mail: [email protected] formerly the Mineral Water & Allied Trade Review (1873). The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those © 2011 ASAP Publishing Limited of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such ISSn - 1367 8302 names are not registered trademarks. www.softdrinksinternational.com Soft Drinks Internationa l – April 2011 Late Bulletin Blue Gold Beverages is closing in on the purchase of Epic Nutrition , it has said. Blue Gold Beverages announced last month that it had signed a letter of intent to acquire the assets of Epic Nutrition in the US. The company has now confirmed that its due diligence has now been completed and closing is expected within ten days. "We at Blue Gold Beverages believe that with the acquisition of Epic Nutrition, we are well posi - tioned to be leaders in several of the fastest growing segments in today's speciality beverage industry," said Blue Gold Beverages' IDEXX President and CEO, Daniel Solomita. 

The CEO of The Coca-Cola Co has said that more collabora - tion between consumer products companies will be essential as 8BUFS firms battle with a scarcity of energy and natural resources, an ageing population and changing consumer demand. Speaking at an Efficient Consumer Response conference in Brussels, Muhtar Kent told attendees that achieving its ambitious vision for the .JDSPCJPMPHZ future is going to require "collective engagement and commit - ment".

The Coca-Cola Co has developed a range of 100% recyclable PProtectingrotecting thethe qqualityuality and merchandise display racks for use in grocery and convenience stores in the US. The first 'Give it Back' racks are free-standing rreputationeputation of yyourour bbottledottled water units made of corrugated cardboard. The initiative is designed to advance the firm's global sustainability efforts, it said.

The Coca-Cola Co has ended its sponsorship deal with foot - baller Wayne Rooney in the UK. The soft drinks firm scrapped plans for a campaign featuring footballer Wayne Rooney in October last year, following allegations that he had slept with prostitutes. At the time, the company said that it did not deem 

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% idexx.com/bottledwatersd *       Ï 4 InDuSTrY nEWS Soft Drinks Internationa l – April 2011 Europe uK sales grow despite tough year

ACCORDING to the recently published 2011 Britvic Soft Drinks Report, UK soft drinks sales grew to £9.4billion in 2010. Based on independent Nielsen and CGA market data, the report's main findings show that: l Take-home sales total £6.6 billion and are growing by 6.6% in value. l Impulse sales growth overtook the gro - cery multiples, as more consumers took advantage of ‘top up shops’ and single premise channel were affected due to wider competitor. Flavoured carbonates also serve formats became more popular. issues impacting on the industry, including demonstrated a respectable value growth of l The impulse channel grew by 7% in the number of pubs closing and the cold 5%; however, energy drinks failed to emulate value, reversing a -3% decline last year. weather at the start and end of the year. their strong performance in the take-home l Sales of soft drinks in on-premise held, Despite these challenges, soft drinks man - channel, declining by 5% in value and 10% in growing by 1% in value to £2.8 billion. aged to stay afloat thanks to the increase of volume. Juice drinks also had a tough time, l The foodservice channel reversed its family and food-led outlets. as consumers looking for better value 2009 decline, up 9.4% in value to In the on-premise channel soft drinks switched to cola and lemonade when visit - £284million. outperformed ale, lager and stout, recording ing licensed premises. l Largest sub-category in the total market, 1% value growth to £2.8 billion. Although it cola grew substantially across all channels. continued to be a difficult year for pubs and Horeca bounces back Murray Harris, Customer Management clubs, with consumers choosing to stay in Following a decline in 2009, the horeca Director, commented: “2010 was another a more often, venues that offered family- channel bounced back in 2010, growing 9% tough year for UK consumers, but soft friendly facilities and good food tended to in value terms. All outlets saw positive drinks remained resilient. Although people fare better than their-wet led counterparts. growth, particularly restaurants, which grew were watching their pounds, they were still Similarly to take-home, cola remained by 27% in value. Workplace catering, the willing to spend a comparatively small both the largest and the best performing largest in the channel, increased by 9% in amount on a , whether it’s at the sub-category in on-premise, growing by 9% value, suggesting that more people were train station on the way to work or at their to £987 million. Pepsi maintained its place buying drinks during breaks or lunchtime local retailer on the way home from school. as the top selling brand for the second year rather than bringing them from home. Fruit “The increase in ‘top up’ shopping and running, followed by Coca-Cola and Diet juice maintained its position as the most single-serve soft drinks sales has been great Pepsi. popular sub-category, up 8% in value to £78 news for convenience retailers after they Lemonade was once again the second million, followed by cola, up 27% to £49 endured a difficult 2009, but we’ve yet to biggest sub-category, up 6% in value, and million. Lemonade, other carbonates and see a similar turn-around in the on-premise R-Whites maintained its position as the fruit drinks all achieved value growth, but channel.” most popular brand within this group, still water, flavoured water and drinking Overall, soft drinks sales in the on- worth £30million more than its nearest yogurts declined.

Jill Ardagh, BSDA Director General, said: Glass purchase Industry welcomes “The soft drinks industry has proved over the years that a responsible approach by industry THE Italian company Zignago Vetro has pur - initiative is the right way to deal with issues of public chased 79% of Huta Szkla Czechy (HSC), a concern. For example, people thinking about Polish manufacturer of glass containers for the THE British Soft Drinks Association has wel - the issue of obesity should note how the soft beverage industry amongst others, for just comed the launch of the Government’s drinks product range has changed radically. under €7 million. HSC is based in Trabki in Responsibility Deal initiative and looks for - The proportion of the market made up of the Masovia region near Warsaw. Last year ward to working with the Department of drinks with no added sugar is now 60%, up the company, which has over 300 employees, Health to develop industry actions. from only 30% 20 years ago. generated revenues of approximately €14mil - “This has been achieved without regula - lion. tion. Instead, it was a combination of product Franco Grisan, President and Managing comfortable and profitable development for innovation, clear nutritional information, and a Director of Zignago Vetro and new President HSC and will allow Zignago Vetro to expand focus on the needs of the consumer that of HSC, stated: “This transaction is fully con - its own production process by integrating delivered. A responsible approach by industry sistent with the Zignago Vetro's strategy, manufacturing processes that are currently works.” which aims to grow and strengthen both not being performed. These new synergies The industry’s wide-ranging actions to organically and by acquisition and to increase between companies of the group and the improve and extend choice of sustainably its flexibility with a view of broadening its direct presence in markets that are very inter - produced and responsibly marketed drinks offer and its reference markets. Receiving the esting for us, will increase the value of our are illustrated in the UK Soft Drinks Responsi - parent company's know-how will permit a company.” bility Report . Soft Drinks Internationa l – April 2011 outstanding year Düsseldorf, Germany 1 2 – 1 8 M a y 2 0 1 1 THE UK soft drinks group, Nichols plc, whose brand portfolio includes Vimto, and Panda, has announced its preliminary results for the year ended 31st December 2010. These show that group sales rose 16% to £83.9million; profit before tax (pre excep - tional) up +23% to £15.1million; and EPS (pre exceptional) up +29% to 30.23p. The proposed final dividend of 9.1p makes the total dividend for the year 13.55p up +11.5%. Commenting on the results John Nichols, Non-Executive Chair - man, said: “2010 was another outstanding year, despite the difficult CONSUMER DEMANDS economic environment. We made excellent progress and were well ahead of 2009, which was also a record year for us and therefore a tough target to . In a challenging consumer market, once again ARE CONSTANTLY we have delivered double digit growth in volume, revenue and prof - itability.”

He added, “We remain confident in producing further profitable CHANGING. growth in 2011 and beyond.” At the same time the company announced that it has invested in the future growth of its dispense business by acquiring the remaining 50% equity in Dayla Liquid Packing Ltd. LET’S

Symrise advances ACCOMMODATE THEM.

ANNOUNCING its 2010 year-end results the German-headquar - Solutions ahead! tered flavour, fragrance and ingredients company, Symrise Ag, reports that it has exceeded its sales and earnings goals. The group benefited www.interpack.com from the global economic recovery and strong boost in demand, as well as the excellent positioning in emerging markets.

“We capitalised on the strong tailwind of the economic recovery and ran our utilisation at very high levels the whole year round,” said

Symrise AG Chief Executive Officer, Dr Heinz-Jürgen Bertram. “Besides continued strong growth in emerging markets, we benefited from a strong revival in demand in Western Europe and other established markets. This resulted in record growth of over 15%, with double-digit sales increases in all regions and in both divisions. With an EBITDA margin of 21.1% we have operated on a very profitable basis. We would like our shareholders to participate in this success and are proposing a 20% dividend increase to €0.60 per share.”

He added: “In fiscal year 2010 we systematically continued to

implement our proven strategy. Our innovative business units such as Life Essentials and Consumer Health launched new products which pick up on consumers’ needs for a balanced diet and healthy lifestyle. Our traditional flavour and fragrance business has been extended by significant investments, including a two-fold increase in

our menthol production capacity. In 2011 we will continue to focus on sharpening our specific profile.” Heinz-Jürgen Bertram continued: “We’re optimistic about the cur - rent financial year and have set ourselves the goals of again outper -

forming market growth and winning market shares. At the same time, we do remain realistic. Following the outstanding year 2010 which was also driven by economic backlogs we are expecting more moderate growth for 2011.” He said the crisis in the Middle East and price in raw materials will present challenges in 2011, but nevertheless Symrise was aiming to be one of the most profitable companies in its sector.

To advertise email: [email protected] Messe Düsseldorf GmbH

Postfach 101006

or call +44 (0)1202 842222 40001 Düsseldorf Germany www.softdrinksinternational.com Tel. +49(0)211/4560-01 Fax +49(0)211/4560-668 www.messe-duesseldorf.de

6 EuroPE Soft Drinks Internationa l – April 2011

bilities to the international trade and the market for roll-fed aseptic packaging, China. Italy, Anuga's food service and catering sector. Thanks to Peder Berggren, Director, International its modern and productive food and drink Business at GA Pack, said, “With the new partner country industry and its internationally renowned facility, we are significantly expanding our and recognised cuisine, the organiser, Köln - activities in Europe and thus the penetration ITALY will be Anuga’s partner country in messe GmbH, says that Italy represents the of the largest regional market for aseptic 2011. From 8th to 12th October 2011, Ital - perfect choice of partner country for the packaging in the world. This commitment ian exhibitors will not only present the huge world’s largest and most important food and helps us grow our market share, further variety of Italian food and beverages but will beverage trade fair. broaden our customer mix and capture part also demonstrate their expertise and capa - Numerous Italian companies have been of the rapid growth in the international exhibiting at Anuga for many years. With aseptic packaging market.” approximately 1,000 exhibitors, Italy has The European plant will also provide addi - made up the largest foreign contingent at tional capacity for export to the Middle East, Anuga for almost 20 years. North and South America. According to Peder Berggren, GA Pack sees the potential and the customer demand to grow the facil - ities over time: “This is a long term commit - Aseptic investment ment to the dairy and beverage industry, the region and to Europe in general. We are in Germany here to stay, and to offer the liquid food industry a choice that creates real value.” GREATVIEW Aseptic Packaging (GA Pack), Halle was chosen for its convenient trans - the second largest supplier of roll-fed aseptic port facilities. “The production site offers packaging material in the world, is investing excellent railroad connections and motor - €50 million to build a European production way access, and is located close to Leipzig facility in Halle (Saale), Germany. airport,” said Peder Berggren. Committed to providing leading dairy and Production of aseptic packaging material non-carbonated soft drink producers with in Germany is scheduled to start in 2012. Strong customised, high quality and competitively The factory in Halle is expected to have an priced aseptic packaging material, GA Pack annual production capacity of approxi - performance has already established its footprint as the mately 4 billion packs by the end of 2013, number one alternative supplier in the and offer workplaces for at least 110 skilled A.G. BARR has posted double digit sales world’s largest and most important growth employees. and profit growth in 2010. Turnover increased by 10.4% to £222.4million and profit before tax rose 13.3% to £31.6mil - lion. Underlying earnings per share increased by 14.9% to 61.2p whilst the pro - posed dividend of 25.41 per share is an increase of 10% over 2009. The company reports strong growth from all its core brands, pointing out that Rubicon revenues almost doubled pre- acquisition levels. Manufacturing investments and supply chain operational changes have been completed as planned with the Mans - field site now closed and cleared prior to an agreed sale. Roger White, Chief Executive, com - mented: “A.G. Barr has maintained its track record of strong financial performance despite the challenging macro economic environment. We have increased investment across the business in our brands, assets and people to support this growth. “Across 2010 we also made significant investments in our operations and supply chain, which will give us the ability to improve service to customers and drive efficiency in the future. The soft drinks sector will face tough comparative trading across 2011, as well as further cost volatility and general economic uncertainty. However, we face these chal - lenging conditions with good momentum, a FEARNE Cotton was among a number of TV personalites who participated in the UK Fairtrade well invested business, excellent operational Fortnight Facebook Challenge. Each day, the celebrities invited people to take part in a plans and a strong financial position.” different, fun challenge such as creating a wacky Fairtrade Banana Smile, Outrageous Fairtrade He added: “I am pleased to report sales Label Waving, painting a Fairtrade Chocolate Moustache, Random Acts of Fairtrade Kindness, in the first eight weeks of the new financial Fairtrade Your Mum, create a Fairtrade Fruit Inspired Hat, and the Fairtrade Ice Cream Pile Up. year are ahead of the same period last Each challenge came with a prize for the funniest, most outrageous and creative contestant. year.” Soft Drinks Internationa l – April 2011 Accolade

DOMINO Printing Sciences plc, the Cam - bridge, UK-based manufacturer of product identification, traceability and digital printing solutions, has been named Company of the Year at the 2010 PLC Awards. The award was presented to Group Managing Director Nigel Bond and Finance Director Andrew Herbert at a ceremony at London's Grosvenor House Hotel last month. Incorporated in 1978 and listed on the London Stock Exchange since 1984, the Domino Group reported sales for the year to 31st October 2010 of £300 million, a record growth of 17% over the previous year and the group's 32nd year of consec - utive growth. Domino entered the FTSE 250 index in June 2008 and was admitted last year to Nigel Bond (left ) and Andrew Herbert, at the the FTSE4Good Index Series, which meas - company's Cambridge, UK, headquarters with ures the performance of companies that the Company of the Year Award. "This is a once meet globally recognised corporate respon - in a lifetime achievement and the whole sibility standards. company is over the moon," said Bond.

In brief… l Ardagh Group, global leader in rigid pack - l AVEX the biennial exhibition that is aging, producing metal and glass packaging organised by the UK's Automatic Vending solutions for leading food, beverage and con - Association in partnership with the European sumer product brands, is to acquire Point of Use Water Dispenser Association Finanziaria di Partecipazioni Industriali SpA, takes place this year at the NEC Birmingham (‘Fi.Par’), a group engaged in the production from 15th to 16th June. Online registration is of metal packaging for the food and aerosol now available at www.avex.2011.co.uk markets in Italy and Greece. Fi.Par trades under the names of In Cam, National Can Italiana, Eurobox, European Aerosol Can, and National Can Hellas. The Fi.Par Group had sales revenues of approximately €150 million in 2010 and employs 440 people in its five manufacturing locations – four in Italy and one in Greece. The acquisition has been approved by the Italian competition author - ity and is likely to complete in early April. l Leading flexible packaging manufacturer l Givaudan, a leading flavour and fragrance Chadwicks Shrink Sleeves has invested over company, has held the official foundation £2million in new lines to secure its pan- stone-laying for its planned €130 million European position. In a market that is set to European savoury flavours manufacturing grow rapidly from 2011 to 2015, together facility near Makó, Hungary. Givaudan also with a trend for shorter runs, the company confirms that the factory is on track to be is aiming to become one of Europe’s largest fully operational by the first quarter of 2013 niche shrink sleeve providers. The bulk of the as planned, creating an estimated 300 new investment has gone into new equipment, directly-employed jobs in the Makó facility including a new DCM seaming machine, and engaging with several Hungarian suppli - DCM cut singles machine and a state-of-the- ers to support its activities. art, high-speed MPS UV Flexo press with Gravure station, offering all the latest tech - l drinktec is engaging in social networking. nology at Chadwicks’ UK site in Bury, Information about the 2013 event is now Greater Manchester. being posted regularly on Facebook and . Full information for exhibitors and l Van Genechten Packaging, one of the prospective exhibitors will also be available major European folding carton manufactur - at drinktec.com. Moving images of drinktec ers and Ekol Ofset, one of the leading cup 2009 have also been posted on YouTube. producers have established a joint venture in Around 100 videos are there to see, cover - order to service European and international ing the fair itself, highlights from the customers with cups for the European mar - exhibitors' stands and items from the ket. This joint venture is based in accompanying programme. and operates under the name VG Ekol N.V. 8 INDUSTRY NEWS Soft Drinks Internationa l – April 2011 Africa rooibos industry marketing

SOUTH Africa’s unique rooibos tea, mostly consumed as a hot beverage but increas - ingly available as an iced tea or as an ingre - dient in other soft drinks, is undergoing an unprecedented development of production land. Five rooibos growers in the tea’s natu - ral homeland, the Western Cape, are head - ing an ambitious project to clear, rehabilitate and plant about 2000 hectares of land. The Rooibos Council has broadened its marketing initiatives in the past year, notably through the Welcome Campaign which encourages South Africans to serve rooibos tea at business meetings, social gatherings and other occasions, reminding others of its Olifants River, Clanwilliam Dam. Photo: Winifried Bruenken. unique South African attributes. This has extended to South African diplomatic, leading to a decrease in plantings, several with more to be added. Clearing has begun trade, airline and other offices overseas. farmers have become actively involved in and will continue for 10 years. Sales have increased on the home mar - Right Rooibos, the council’s sustainable pro - Some of the cleared land will be ket – they were up by about 5% in 2010 – duction project. Five farms in the restored to pristine ‘fynbos’ – Western but the strong rand and other factors led Seekoeivlei area near Clanwilliam, in the Cape shrubland or heathland – while much to a drop in exports during the year, a catchment area of the critical endangered of the remainder will be planted in rooibos. glitch which the council hopes to over - Olifants River, in the Cederberg region, The project is supported by the National come. have some 1900 hectares of alien vegeta - LandCare Programme and Western Cape While prices for farmers have declined, tion infestation already mapped for work, government agencies.

Mineral water expansion

THE SABMiller group is stepping up its involvement in mineral water as it expands its beverage operations throughout much of the African continent. This includes acquisi - tion of the Keringet brand in Kenya, further strengthening of its Voltic Ghana and Voltic Nigeria operations, increased output by the Rwenzori subsidiary in Uganda, and invest - ment in a green-field brewery in South East - ern Nigeria which will have a water bottling facility. SABMiller is also a major Coca-Cola bottler in Africa. The Nigerian project will see some US$100 million spent on a plant in Onitsha, starting with the construction of a distribu - tion depot. The Anambra State Government and other Nigerian investors will hold up to 20% of the shares in the new business which will employ about 200 locals in the Rwenzori mineral water. early stages, more than doubling as produc - tion builds up. beverage producer in Africa. in its own right. Mark Bowman, Managing Director of In Kenya, SABMiller has purchased Crown This follows the termination of an SABMiller Africa, pointed out that the group Foods, bottler of the Keringet brand. While arrangement with East African Breweries has invested more than US$1 billion in the company has said little publicly as yet of which had a number of difficulties. SAB - Africa over the past five years. The Onitsha its plans for Kenya, indications are that it Miller’s purchase last year of Rwenzori has facility was, he said, an indication of SAB - intends to both increase its production of proven to be a solid success, with distribu - Miller’s commitment to increase capacity fur - Keringet and other soft drinks while looking tion extended within Uganda, increased out - ther and consolidate its position as a leading at opportunities to commence brewing beer put and exports to neighbouring countries. Soft Drinks Internationa l – April 2011 Dangote listed as Africa’s richest

ALHAJI Aliko Dangote, whose Dangote Group includes the Dansa fruit juice and Mowa bottled water brands, has been listed for the first time as the richest man in Africa. He features as number 51 on the ‘rich list’ published by Forbes magazine. While not a definitive ranking, given that assessment is often done without the compli - ance of the rich-listers themselves, this is widely regarded as a good indication of relative wealth and draws little criticism other than rit - ual denials from some who value privacy. For the 2011 list, the magazine researchers put Dangote’s wealth at US$13.8 billion, an extraordinary increase of 557% on the previ - ous year. Some of the adjustment could have been through avail - ability of more information, but there is no doubting that Dangote has prospered. He could climb even further by next year if plans to list part of the company on the London stock exchange later this year are realised; shares are already traded on the Nigerian exchange. Dangote made his debut on the list in 2008 with an estimated wealth of $2.5 billion. The magazine noted then that, while not the richest in Africa, he was the richest black person. This year his net value pushed him well past white South African billionaires Nicky Oppenheimer (Debeers) and Johann Rupert (Richemont, which owns premium brands such as Cartier and Dunhill). Beverages have featured strongly in Dangote’s pathway to wealth, including soft drinks distribution early in his career. How - ever, the big money is now in cement – the group is active in some 14 countries – as well as other commodities, including flour, sugar, oil, gas and . The group also has extensive interests in real estate, trans - port, packaging and security. Aliko Dangote is seen as a charismatic busi - ness leader, regarded with genuine loyalty by his large workforce. He has a reputation for being non-partisan and detribalised.

Tropika Island of Treasure 3

CLOVER has gained further impetus for its Tropika brand of dairy- juice blended beverages through the television screening in of eight shows made from last year’s third Island of Treasure competition. The shows were built around seven consumers, cho - sen from the record number of entries, battling seven celebrities for a R1 million prize. Venue was the Thai holiday island of Phuket. Tropika Island of Treasure 3 generated massive media coverage and in-store exposure during its run last year; Clover also adver - tised the competition heavily. Several hundred thousand entries were received, with seven finalists being chosen, their ages ranging from 20 to 31. Three came from Johannesburg and one each from East London, Cape Town, Durban and Kimberly. The seven celebrities selected were Bonang Mathebu (presenter, actress), Dionne Song (dancer, actress), JR (musician, rapper), Khanyi Mbau (actress, socialite), Loyiso Gola (comedian, presenter), Snotkop (musician, rapper) and Tatum Keshwar (presenter, former Miss South Africa). Freshening the format of the challenge this year was a change in rules, explained Brand Manager Asheen Dayal. It was every person for themselves, rather than joint prizes.

www.softdrinksinternational.com 10 AFRICA Soft Drinks Internationa l – April 2011 Angolan mineral Maltina supports water buoyant Argungu Festival

DESPITE growing sales, domestic production AROUND the world, soft drink brands are of mineral water in Angola is now keeping involved in community fishing competitions, pace with demand. Luanda-based Refriango, big and small. Among the most unusual of a major producer of soft drinks with a wide competitive fishing events is the Argungu brand portfolio, has boosted its output sub - Festival in Nigeria’s Kebbi State, which is stantially, as well as extending its distribution sponsored by Maltina, the malt-based soft network. drink produced by Nigerian Breweries. Other new factories have opened in The Maltina brand was recently refreshed regional centres over the past year and on the Nigerian market, with new labelling there are plans for further infrastructure, and marketing theme. This was highlighted with both domestic and international invest - at the festival in a Maltina roadshow presen - ment, ensuring that the country can meet all tation. of its own needs at last. Government statis - The Argungu Festival, which began in tics indicate that 1231 million hectolitres of 1934, is an annual cultural event which by mineral water were produced in Angola dur - tradition marks the ending of lengthy hostil - ing calendar 2010, up from 481,365 the pre - ities between the former Sokoto Caliphate vious year. and the Kebbi Kingdom. On the final day, Refriango’s Pura brand has been chosen thousands of fishermen line up, carrying as official water for the Angolan Olympic nets and gourds. At the sound of a gun, Committee (COA), ensuring that it will gain they race towards the narrow Matan Fada extensive exposure both during the team River and leap in. They have one hour to selection period and in London next year. catch the biggest fish. While they are hard at Pura will use the marketing tags ‘National it, drummers move through the water in Sponsor of the COA’ and ‘Pura, the official Pura from Refriango, one of Angola’s leading canoes, adding to the drama, colour and water of the COA’. mineral water brands. noise. “We believe that Argungu is an impor - tant international event that is capable of attracting foreign tourists to Nigeria,” said Perseverance with Jacco van der Linden, Marketing Director for Nigerian Breweries. Jive pays off “That is why we have been the official drink of the competition for years now. This BOWLER Metcalf, the Cape Town-based soft is being done to encourage Nigerians to drinks bottler and plastics manufacturer, believe in and be proud of their culture and enjoyed a in sales of its Jive carbon - rich tradition.” ated beverage brand in the second half of 2010, the company reported recently. “Our perseverance in Quality Beverages was vindicated by a robust showing, with Quality Beverages’ Jive at the Big Walk. earnings rising by 442% on the back of a 40% revenue rise. The revenue increase was Quality Beverages has signed a lease for a combination of favourable weather condi - another factory in Boksburg in the East tions and the growth and acceptance of Jive Rand and is installing a new high-speed bot - as a brand. The percentage rise in earnings tling line. Commissioning is scheduled for was off a low base, but it does clearly July. The company says this will allow it to demonstrate the advantages of correct plant build substantially on its existing distribution utilisation.” and sales in the Gauteng region. Argungu Fishing Festival, Nigeria.

In brief… l Nampak R&D, and hence the whole of final quarter, with a gala event in March for ularly suited to African conditions. It is Nampak, the South African packaging giant, dealers, distributors and others involved portable, can be put up within two to has become a member of TNO Triskelion’s with its carbonated soft drinks three minutes and dismantled in the same ERS (emergency response service). This range. Lagos-based Classic Beverages time, is a one-piece structure and is made provides immediate support in the event of awarded several prizes as part of an incen - of durable aluminium and polyester which a crisis by drawing on a cluster of interna - tive scheme, including 50 cars as well as can be easily branded. The kiosks are tional experts in the fields of chemical motorcycles and laptop computers. intended primarily for event vending. Right analysis, microbiology, aroma and taste Stuff produces a wide range of other out - research, packaging (including migration l A South African company, Right Stuff, has door merchandising, branding and promo - testing), toxicological risk evaluations and introduced low-cost informal mass-market tional lines. legislation. vending kiosks, with soft drink, food and other beverage sellers a prime target. l Classic Beverages Nigeria celebrated a Describing the ‘Round Kiosk’ as innovative www.softdrinksinternational.com pleasing performance in 2010, especially the and original, the company claims it is partic -

12 InDuSTrY nEWS Soft Drinks Internationa l – April 2011 Junior Coca-Cola Middle East ‘plant’ for Cairo AN Egyptian real estate development com - pany is to create a KidZania ‘edutainment’ new Age company venue in Cairo, complete with Coca-Cola ‘bottling plant’ as at the enormously popular established KidZania in Dubai. The KidZania concept has spread globally A COMPANY specialising in new age bever - since the first venue was opened in Mexico ages has been set up in the United Arab in 1999. Nowadays, more than 4 million Emirates to supply a balanced portfolio of youngsters visit KidZania centres every year. organic and other healthy-drinking options This is likely to grow enormously over the to Middle East markets. Called simply New next five years. Age Beverages, it has made its debut with Al -Futtaim Group Real Estate Egypt is an impressive product line-up. Honest Pomegranate Blue. partnering with KidZania’s brand owner, These include the Honest, Honest Kids, Edrak, to build a kids-only city (you don’t get Alo and Bai ranges. Honest and Honest Kids ade. Honest Kids is presented in pouches in without a junior person as chaperone, as are 100% certified organic, low-sugar and that are easy-to-hold and easy-to-pack in Soft Drinks International discovered with the low-calorie (fewer than 50 per serving) school lunches. Alo is a range of aloe vera Dubai facility) with a total built-up area of thirst-quenchers, made in the US by Honest pulp-based beverages, featuring seven flavour 7500 sq ms. Tea, a community-focused producer. variants. And Bai, also available in seven Youngsters aged 4-14 can choose from The Honest line offered in the Middle flavours, is a line of antioxidant infusions that more than 70 real-life jobs in a wide variety East features five flavours, among them incorporate the coffee fruit to provide natu - of sectors, including soft drinks. Pomegranate Blue and Cranberry Lemon - ral energy, nutrients and mind-wakening ben - KidZania in Dubai has a fruit juice and efits. Among the flavours are Jamaican dairy area as well as the Coca-Cola ‘bottling Blueberry and Sumatra Dragonfruit. plant’. “The hot climate of the UAE, combined The Cairo venue is scheduled to open in with the need for healthier drinking choices, 2012 and is expecting to attract some encouraged us to seek out new beverages 750,000 visitors in its first year. that would appeal to families, sports enthusi - “Children are the most important seg - asts and individuals who want more natural, ment of any society and Al-Futtaim Group is more nutritional and more refreshing proud to be the first to introduce an edu - options in their refrigerators,” explains tainment city to the future generation of Alo range from New Age Beverages. Nicole Lau, Director of New Age Beverages. Egypt,” said Philip Evans, the group’s Director Commercial and Retail Leasing. KidZania is likely to expand substantially in Tetra Classic Aseptic. It is also sufficiently the next three years, with openings sched - Tetra Pak flexible to handle a wide range of new uled for Saudi Arabia, Kuwait, Thailand, products and has the potential to double , China, Turkey, and Brazil, as Pakistan factory output to 16 billion packages annually. well as Egypt. Sites in a further five countries “More urban and young consumers, as – UK, France, South Africa, Russia and the serves region well as an emerging middle class, are trans - – are under negotiation. forming the food and beverage industry in A NEW beverage packaging plant opened Pakistan, demanding new, safer and more by Tetra Pak in Lahore has been designed to convenient products,” said Azhar Ali Syed, service requirements not only in the home Managing Director of Tetra Pak Pakistan. Trade events align market of Pakistan but also complement Tahir Hafeez, the factory Project Director, existing arrangements throughout the Mid - noted that it “is World Class Manufacturing- TWO Dubai events focusing on fruit and dle East where demand is booming. The fac - certified, a point of pride for the facility as it vegetables, including juices, are co-operating tory, described as state-of-the-art, is Tetra signifies a high level of manufacturing excel - to create a seamless programme likely to be Pak’s biggest in the region. lence. more attractive to trade visitors, producers Spread over 150,000 sq ms, it will have “Being WCM-certified means that our and others. WOP Dubai – the World of Per - an initial production capacity of 8 billion factory can produce superior products at ishables trade fair – will this year be pre - packages, supplying beverage cartons such lower costs, with minimal waste and great ceded by Eurofruit Congress Middle East, as Tetra Brik Aseptic, Tetra Fino Aseptic and efficiency.” with inter-related activities running from 24th to 28th September. The programme gets under way at Hotel InterContinental Festival City, Dubai, with the Eurofruit Congress Middle East, followed from 26th to 28th September by WOP Dubai at the nearby Airport Expo Dubai. WOP Dubai is organised by Messe Essen and planetfair Dubai. It was launched in 2009 as a means of bringing together all players in fruit, vegetables, logistics and asso - ciated technologies, recognising that Dubai is the most important trading hub for fruit and Tetra Pak’s new plant in Lahore, Pakistan. vegetables in the Middle East. Soft Drinks Internationa l – April 2011 MIDDLE EAST 13

ried out a huge product recall, which we Class-action suits reported. Only a tiny amount of the flawed royalty enjoys product was purchased and this did not in Israel expose consumers to any health risk. Pepsi drinks As we noted at the time, there was some CENTRAL Bottling Company, which pro - controversy because Central Bottling did not AN elite guest list, including several mem - duces the Coca-Cola soft drink brands in immediately tell people what was going on bers of the extended Jordanian royal family, Israel, has been under pressure from class- and confused the situation by saying the attended a gala dinner in Abu Dhabi as a action legal suits. In one, the company has contaminated drinks were safe but that it fundraising initiative for the King Hussein made a substantial charitable donation to would be better not to drink them. The con - Cancer Center in Amman. settle a long-running case which alleged fusion led to a short term drop in sales of This world-renowned facility treats health risks – denied by the bottler – while Coca-Cola and some other TCCC brands in patients from throughout the Middle East, as a current case involves a claim that the Israel. well as Jordan. Coca-Cola formula offends Islamic beliefs. The latest class-action case, filed in the Supporting the gala event as a diamond The health risk action dates back to an Jerusalem District Court late February by an sponsor was PepsiCo, whose products were incident in 2009 when a flawed ingredient in Israeli Muslim, claims that the Coca-Cola very much in evidence. carbon dioxide supplied to Central Bottling recipe contains alcohol and has thus caused “PepsiCo is honoured to support such a led to some drinks containing very small significant mental anguish to Muslims living in worthy cause,” said Saad Abdul-Latif, Pep - amounts of foreign substances that triggered Israel. The key plaintiff is seeking monetary siCo’s Chief Executive for Asia, Middle East an unpleasant smell. damages on behalf of each of the 1.2 million and Africa, who attended the event. “Cancer Central Bottling – which is often, although Muslims living in Israel. is a leading cause of death worldwide. erroneously, called Coca-Cola Israel – said What’s more, many patients’ lives could be the problem was caused entirely by the car - saved if it is detected early and treated ade - bon dioxide producer and that it had car - quately but not everyone has this opportu - nity. By supporting world-class centres of excellence like the King Hussein Cancer Center, PepsiCo can give back to local com - Sama munities in Jordan and the Middle East and mineral water help build a healthier future for us all.” sponsorships Sea in the Jordan Valley,” explained HRH Juice producer in JORDAN's Sama Natural Mineral Water is Prince Firas Bin Raad, Head of the Neuro - the official water sponsor of this month’s LG logical Society. “We are particularly proud school feeding Dead Sea Ultra Marathon, a vital fund-raising that the Ultra Marathon supports the work activity for the kingdom’s Neurological Soci - of the society.” MARMUM Dairy, the UAE dairy and juice ety. Major sponsor of the event is the LG producer, has donated substantially to Attracting over 7000 runners from more Electronics group, backed by substantial sup - Dubai Cares in support of that organisa - than 50 countries, the event has become port from the Greater Amman Municipality, tion’s school feeding campaign. Dubai Cares one of the world’s great runs, an increasingly Bank of Jordan and the Jordan Express was set up in 2007 by HH Sheikh important tourism attraction as well as a fun Tourist Transportation Company. Mohammed Bin Rashid Al Maktoum who is activity for locals – the programme includes Sama Natural Mineral Ruler of Dubai and also Vice-President and a 4.2km race for under-14s as well as 10km, Water also supports other Prime Minister of the United Arab Emi - 21km and full 42km courses. community and charitable rates. This year is the 18th in the series, with activities in Jordan, such as this The funds from Marmum Dairy, which is the Dead Sea Ultra Marathon growing year’s UN World Water Day. owned by the big Dubai Investments group, steadily to its current international status. An environmental initiative managed by the came from sales during Ramadan late last “The enduring appeal of the Dead Sea Jordan Inbound Tour Operators Association, year. Marmum products carried the Dubai Ultra Marathon stems primarily from the presented under the banner of ‘Don’t mess Cares logo throughout Ramadan. Khalid geography of its unique route, starting in with Nature’, saw participants enjoy a snack Kalban, Dubai Investments’ Chief Executive, Amman and spiralling down to the lowest provided by Sama which was also official pledged that the group would continue its point on earth on the shores of the Dead drink for the day. support.

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Assembly machines for sportscaps with an output up to  ppm. www.contexo-gmbh.de 14 INDUSTRY NEWS Soft Drinks Internationa l – April 2011 Asia Pacific Japanese disaster

THEY were still talking about the New Zealand earthquake in (several Japan - ese students died in the Christchurch disas - ter) when their own country was struck by a catastrophe on a much wider scale, with a death toll in the many thousands. In the wake of the earthquake and the subsequent tsunami, the latter causing much of the destruction and death toll, bottled water and other soft drinks were very much to the fore again. Stocks were flown into the disaster area by government agencies, military (Japanese and foreign, notably the US forces which have bases in the country), aid organisations and others. Producers were quick to donate stocks. US Navy personnel help deliver bottled water to residents in Japan’s disaster area. Photo: US Navy. Suntory, for example, donated an immediate 1 million 550ml bottles of Suntory Natural around the country, triggering a call for the worst. Mineral Water, with further supplies later. It those not immediately at risk not to hoard In one of the few ‘good news’ stories also made a substantial cash donation. because that would impact on availability for from the disaster, Sumi Abe and grandson The need for bottled water widened as those in prime danger areas. The haste to Jin (16) were discovered alive, nine days the damaged nuclear plant made tap sup - buy was driven partly by conflicting mes - after their house had been wrecked by the plies suspect over a steadily-widening area. sages on water safety which made millions tsunami, having survived on Coca-Cola and This led to a rush on stocks in shops of people dubious and apt to prepare for yoghurt.

a joint venture can manufacturing plant in Chinaplas 2011 Beverage plant for Vietnam. The new facility, located in the Tan Uyen district of Vietnam’s Binh Duong spreads ‘green Vietnam Province, is scheduled to come on stream in the first half of 2012. charm’ BALL Corporation and Thai Beverage Can The plant will have an initial capacity of are extending their successful and long- 850 million cans annually, with ample scope ORGANISERS of this year’s Chinaplas exhi - standing co-operation in Thailand by building for expansion. It will supply customers both bition and conference, to be held in in Vietnam and adjacent countries. Guangzhou from 17th to 20th May have As we have reported in the past, Binh called on buyers and sellers to spread the Duong, near Ho Chi Minh City, is a booming ‘green charm’ by building further on last manufacturing area which has attracted year’s theme of ‘Green Plastics – our goal, investment by several soft drinks and other our future’. Regarded as Asia’s number one beverage producers. plastics and rubber trade fair, and in the top “The growth of the middle class in South - five worldwide, Chinaplas features plastic east Asia, and the preference of consumers beverage packaging among its many themes. there for beverage cans, continue to increase Chinaplas 2011 will have more than 2200 demand for our containers,” said Ball Corpo - exhibitors from 35 countries, at least 200 of ration’s Raymond Seabrook. “The beverage them exhibiting for the first time. And in can market in the region is projected to excess of 80,000 trade buyers are expected, grow more than 15% annually over the next of which about 18% are likely to be from several years. We have operated a joint ven - outside China, probably from more than 100 ture beverage can plant in Thailand with Thai countries. Beverage Can since 1996, and have worked In line with the event’s strong environ - Flowers to be planted at the launch ceremony closely with our partners as we have mental theme, conference topics will include symbolise the green strengths of Chinaplas 2011. expanded into emerging markets.” ‘The challenge of sustainability and the appli - “This Vietnam plant fits our long term cations of bio-plastics and degradable plas - made from more than 3000 recycled drink strategy to grow our worldwide beverage tics’, ‘Reduce carbon emission with recycling bottles. And the exhibition halls will have a can business to meet increasing demand plastics technology’ and ‘Achieve energy effi - ‘bioplastics and degradable plastics zone’ from our customers,” noted Seabrook. ciency with energy-saving plastics technol - aimed at buyers looking for green manufac - ogy’. turing solutions. A large number of During Chinaplas 2011, the organiser will exhibitors have signed up for this area. hold a record-breaking attempt, hoping to Exhibition space this year has expanded www.softdrinksinternational.com score a new Guinness record with a statue to a record 180,000 sq ms. Soft Drinks Internationa l – April 2011 ASIA PACIFIC 15

family, the founders of IFS, with the cross- Vietnam boost border legal complexities handled by Wong Spray drier for & Partners, the Malaysian member firm of for Kirin Baker & McKenzie. university Kirin was moved to praise the legal KIRIN Holdings has boosted its investment team, led by corporate planner Brian Chia. WORK has begun on a product develop - in Vietnam by acquiring a majority stake in “Their assistance was prompt and diligent ment spray drier facility on the campus of Interfood Shareholding Company, a major and we were impressed with their patient the Waikato Innovation Park in Hamilton, player in the country’s soft drinks sector, dedication to lead this cross-border trans - New Zealand. This will eventually be used under the Wonderfarm brand. Apart from action under collaboration with their affili - for juice powder product development. its broad portfolio of beverages and other ates in Vietnam, Japan and Singapore,” said The NZ$11 million project is scheduled for lines, Interfood Shareholding Company Masaki Ueno, Deputy General Manager of commissioning in mid-2012. (IFS) gives Kirin access to a distribution Kirin’s legal department. The drier will “initially be set up to allow network embracing more than 110,000 Kirin said its IFS investment would fur - companies to research, develop and manu - retail outlets nationwide. ther bolster its strategy for Asia and Ocea - facture new whole milk powders,” explained That is an enormous boon to the Tokyo- nia. This, as stated in its long term business Derek Fairweather, Chief Executive of Inno - based beverage group which has made it framework, is to become a leading com - vation Waikato. very clear in the past two years that it pany in Asia and Oceania in the area of “However, the long term strategy is to plans to ramp up its soft drinks and other food and health. expand its capability to manufacture infant beverage coverage of Asia and Oceania “Through this acquisition, Kirin Holdings formula, fruit and vegetable juice powders.” beyond its homeland and beyond China will further strengthen the foundation of its where it is also a major operator. non-alcohol beverage business in Vietnam Kirin has obtained control of IFS, a com - and accelerate synergy realisation to boost pany listed on the Ho Chi Minh City stock Kirin Holdings group growth,” said a com - In brief… exchange, through the purchase of 100% pany statement. The IFS portfolio is 94% of the shares in Trade Ocean Holdings, a soft drinks (including teas, juices and Asian l In something of a coup for Pepsi and its Malaysian company which owns 57.25% of specialty drinks), 2% food and 4% ‘other’. New Zealand bottler, Frucor Beverages, all IFS. It also bought the full stock of Won - 80 Domino’s Pizza stores around New derfarm Biscuits & Confectionery which Zealand are now selling Pepsi and other Fru - manages the intellectual property owned cor products. The franchised chain previously by IFS. stocked Coca-Cola brands for in-store and Both purchases were from the Pang home delivery sales.

British Soft Drinks Association Industry Lunch 2011

Tuesday, 7 June 2011 12 noon The Underglobe at Shakespeare’s Globe Theatre London SE1

Keynote speaker: Andrew Neil

Sponsored by For further information E: [email protected] www.britishsoftdrinks.com

16 ASIA PACIFIC Soft Drinks Internationa l – April 2011

boost rural production. He also has an Wahaha boss turns excellent reputation for hard work, close SUBSCRIBE relationships with staff and for his public to retail service, including as a parliamentary repre - sentative for his region. To receive your ZONG Qinghou, who has built the Wahaha With Wahaha closely owned, Zong is well monthly copy of beverage group into one of China’s most positioned to finance the establishment of a successful soft drinks producers, has department store chain, although industry Soft Drinks International announced that he is expanding into the analysts have warned that the project’s suc - email: retail sector, with plans to open as many as cess is likely to depend on Zong hiring subscriptions@ 100 department stores in cities around development and management teams with softdrinksinternational.com China. Although he formed Wahaha as the appropriate skill-sets rather than recently as 1987, with only a small loan, attempting to break into the retail sector Zong has won a sizable and growing share with his existing management line-up. European Union: £110, €150 of the domestic market, while also expand - Repeating the strategy he used to gain Rest of World: £125, €170, $200 ing into several countries with some of the market share for the Wahaha soft drinks group’s brands, notably . portfolio, Zong plans to open stores initially Wahaha (the name means laughing child) in smaller (in Chinese terms, mostly still is based in Hangzhou, an historic and scenic major population centres) cities, expanding city in the Yangtze River delta southwest of into the main urban areas only when the Shanghai; it is capital of Zhejiang Province. chain has a strong foundation and is growing The group, and some of its subsidiaries, pay steadily. tribute to the hometown in their name: ADVERTISE Hangzhou Wahaha Group. Zong Qinghou is China’s richest man but is well known and respected for his frugal To discuss marketing habits and strict attention to costs, which he opportunities email: attributes to many years working in agricul - tural areas, initially in response to Mao Zong Qinhou with Wahaha staff at 2011 advertising@ Zedong’s call for young people to help Chinese New Year celebrations. softdrinksinternational.com Cliff diving at rapa nui

RAPA Nui – known to most people outside CONTRIBUTE Polynesia as Easter Island or its Spanish equivalent, Isla de Pascua – was an appropri - ate venue for the first of seven competitions Send your news to: in the Red Bull Cliff Diving World Series news@ 2011. Islanders have a long tradition of softdrinksinternational.com extreme adventure activities, such as the long-defunct birdman cult. The island, now part of Chile, is well known for its unique To discuss editorial stone statues, called moai. contributions email: Wearing Red Bull bathers, Orlando editorial@ Duque of , a multiple world cham - pion, took the honours in the first event. In softdrinksinternational.com second place was long-time opponent Artem Silchenko, followed by Gary Hunt, last year’s world champion. Contestants dived into the Pacific Ocean in four rounds, launching themselves from a 27-metre-high platform adorned with Red Bull and Rapa Nui graphics. The event went ahead despite brief worries about a possible tsunami. All major credit/debit cards accepted Right: Orlando Duque at the Red Bull Cliff Diving World Series, Rapa Nui. Photo: Romina Amato.

Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 [email protected] www.softdrinksinternational.com Soft Drinks Internationa l – April 2011 INDUSTRY NEWS 17 Closure acquisition Americas HUSKY Injection Molding Systems of Ontario, Canada, has announced its inten - tion to acquire KTW of Waidhofen, Austria, a global leader in closure mould making. More distribution The sale is expected to close in May 2011. This announcement represents the next Snapple Group has reached a step in a relationship that has developed multi-year agreement with Popeyes that will between the two companies over the last bring Dr Pepper and Hawaiian Punch to 14 years. more than 1,300 US locations. Dave Rollins, “Husky and KTW have worked very Senior Vice-President of fountain foodservice closely to develop closure manufacturing sales for DPS, said the agreement is a win solutions that enhance productivity, elimi - for both companies and Popeyes consumers. nate waste and improve part quality for “Popeyes has been working for quite our customers,” said John Galt, Husky’s some time on a common beverage strategy, President and CEO. “However, to meet the and the selection of Dr Pepper is a increasing expectations of our customers, win/win/win for everyone – a win for our we realised that even closer collaboration brand, a win for our franchisees and most would be needed in developing the core importantly, a win for our guests,” stated elements of the closure system. Through Cheryl Bachelder, President and CEO of this acquisition, we will be able to work Popeyes and AFC Enterprises Inc. “We now with the many talented people of KTW as have a unified strategy for fountain bever - one team to deliver more value to closure ages that we expect will provide great bev - manufacturers in both emerging and estab - erage brands to our guests and strong lished markets.” results to the operators of our restaurants Effective upon closing, Husky will offer nationwide." KTW-branded closure moulds as part of its fully integrated turnkey systems. “As a technical leader with many close customer relationships, we are proud of what our team has accomplished so far,” said Anja and Claus Ziegler, Managing Direc - tors of KTW. “Becoming part of Husky will allow us to incorporate KTW technologies into the industry’s most advanced closure moulding systems, while also gaining the advantage of Husky’s extensive sales and service network to better support our increasingly global customer base.”

natural colour collaborations

in the years ahead.” A -based ingredient technol - HQ to remain in The nine-storey building houses approxi - ogy company, Suntava, has developed a mately 1,200 employees and contractors who proprietary non-GMO purple corn hybrid Somers lead and support PBC’s 70,000 employees in from which it extracts a vivid, natural red the US, Canada and Mexico. PBC currently colour alternative to synthetic dye Red 40. PEPSI Beverages Company (PBC), the bottling occupies seven of those floors and, as the The key outcome from this process of division of PepsiCo, will stay in Somers, NY sole tenant of the building, can expand to fill extraction is the ability to maintain the for at least the next five years. Under terms the remaining space over time. integrity of the corn, so that the grain can of the new lease, PBC's headquarters will The Somers building has been part of the be used within the food chain as proteins, remain in the 540,000 sq ft building located Pepsi enterprise since 1985. It was previously oils, starches or whole grains. at 1 Pepsi Way through the end of 2015. The the headquarters of Pepsi Bottling Group, In keeping with consumer demand for agreement also includes an option to extend which merged with PepsiCo last year. natural colours Suntava is more than quad - the lease for an additional five years. Pepsi Beverages Company has strong ties rupling the amount of colourant produced “We’re excited to share this news with the with the Westchester County community. per acre. The company is also collaborating local community and the state leaders who “Westchester's relationship with Pepsi is a with other industry leaders (GroAlliance, worked to assure us that New York will con - long and proud one,” said County Executive Brown Seed Genetics and BioDiagnostics tinue to be a great place to do business,” said Robert P. Astorino. “Combining global reach and Meadowland Farmers Cooperative) Eric J. Foss, CEO of Pepsi Beverages Com - with hometown values, Pepsi has become with the aim of becoming a leading pany. “The Pepsi enterprise has had a long one of the world's premiere corporations provider of natural colours. As this alliance and successful history in New York. We’ve and corporate citizens. PepsiCo is not only a of companies grows the promise of impact - always been proud to play a positive role in major source of jobs for Westchester and ing positive and permanent change within the communities in and around Westchester New York but a committed neighbour to the industry is, says Suntava, becoming ful - County, and we’re eager to continue doing so local communities.” filled. 18 AMERICAS Soft Drinks Internationa l – April 2011

nent to our audience, who are industry General Powell to leaders that also compete in a global mar - ket.” deliver keynote General Powell has defied racial barriers as the first African-American Secretary of speech State and Chairman of the Joint Chiefs of Staff. He has received several distinguished FORMER Secretary of State and retired military and civilian honours including two General Colin L. Powell will be the keynote Presidential Medals of Freedom, the Con - speaker at the Pack Expo Leadership Lec - gressional Gold Medal, the Defense Distin - ture during Pack Expo Las Vegas 2011. The guished Service Medal, a Purple Heart, a event will take place on Tuesday, 27th Sep - Bronze Star and the Soldier’s Medal. General tember 2011, at the Las Vegas Convention Powell also founded the Colin Powell Center Center. General Powell's address is titled for Policy Studies at his alma mater, the City 'Diplomacy: Persuasion, Trust & Values.' College of New York, and has served on the “When we were considering who we boards of various non-profit organisations. wanted to invite to speak at our Pack Expo “Colin Powell has made a tremendous Leadership Lecture, Colin Powell was the impact on the landscape of the global cli - first name on our list,” says Charles D. Yuska, General Colin Powell. mate, both politically and socially,” Yuska President and CEO of PMMI, organisers of added. “Now, we are fortunate that he con - the event. “He has demonstrated exem - service and now in private life. His insights tinues to share his insights and lessons of plary leadership skills through his public and global perspective are especially perti - leadership even in his private life.”

Brazil will be hosting both the 2014 FIFA well-positioned and will resonate well with Slimming water for World Cup and 2016 Summer Olympics. this consumer base. Furthermore, we believe Skinny Nutritional believes that with the that the Skinny Water brand will resonate in South America world focusing its attention on Brazil, both numerous markets around the world and events present a great opportunity to we intend to pursue opportunities to fur - SKINNY Nutritional Corporation the maker expose additional millions around the ther license the brand internationally.” of Skinny Water and a leader in the zero- world to Skinny Water. calorie enhanced water category, has Michael Salaman, CEO for Skinny Nutri - entered into a licensing agreement to dis - tional Corporation, stated: “We are excited tribute Skinny Water in Brazil, to announce the first license of our Skinny In brief… and Costa Rica. Water brand for Brazil, Argentina and Costa With the total combined populations of Rica. With such a sizeable population, Skinny l The International Bottled Water Associa - Brazil, Argentina and Costa Rica approxi - Water will be mar - tion (IBWA) was a sponsor of last month's mating 230 million, this licensing agreement keted to a consumer National Groundwater Awareness Week. with G&K Enterprises represents the com - base that is untapped The annual event marks America’s need to pany’s effort to create brand awareness for our beverage line. protect and maintain water from under - and availability to a targeted demographic We believe the ground aquifers and is spearheaded by the that the company believes will desire Skinny Water brand National Groundwater Association (NGWA) healthier beverage options. In addition, and taste profile is in Westerville, Ohio. “The protection and appreciation of groundwater is very impor - tant, and there is something every person can do to be a good groundwater steward,” said Joseph K. Doss, President of IBWA. “Bottled water companies that produce water are entirely dependent upon a safe, fresh supply of constantly recharged and replenished groundwater for their liveli - hood,” More can be learnt about groundwa - ter stewardship at www.wellowner.org.

l The first of five Coca-Cola Family Track Walks has taken place at the Auto Club Speedway in Fontana, . Throughout the 2011 season, Coca-Cola will give fans the opportunity to experience a NASCAR race weekend from a privileged vantage point – the track itself. Jeff Burton, Clint Bowyer, Michael Waltrip and Kurt Busch will be among drivers taking part in the second annual Coca-Cola Family Track Walks, a sea - son-long series of events designed to encourage active family fun. Each Track Walk will provide opportunities for fans to get WITH the launch of Plaza Coca-Cola (reported in SDI March) Hispanic soccer fans have a moving by offering direct access to the rac - meeting place to celebrate their favourite game. The special fan zone made its debut at the first ing surfaces of some of the stop of the Mexican National Team's five city US Tour in Atlanta. most popular tracks on the circuit. F

Soft Drinks Internationa l – April 2011 Philanthropy at DPS

AS PART of its 'Action Nation' philanthropic initiative Dr Pepper Snapple Group has announced donations of US$1.2 million over the next four years to the American Red Cross (ARC) and the Stu - dent Conservation Association (SCA), the country's leading youth conservation service. Tina Barry, Executive Vice-President, Corporate Affairs of DPS, said: “There’s no better vehicle for DPS to support disaster relief initiatives than the Red Cross, and the SCA’s efforts to conserve our natural resources fit very well with our commitment to envi - ronmental sustainability.” DPS now has strategic partnerships across three giving platforms. Late last year, the company announced Let’s Play, a community part - nership designed to get kids active nationwide. The first Let’s Play initiative will be a $15 million, three-year commitment to KaBOOM!, the national nonprofit organisation that’s working to ensure there is a great place to play within walking distance of every child. Together, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated 5 million children across North America. Through its $1 million four-year commitment to the ARC, DPS will join the organisation’s Annual Disaster Giving Program (ADGP), composed of a select group of leading corporations that provide the highest level of support to Red Cross relief efforts nationwide. The ADGP helps ensure an immediate response to meet the needs of those affected by disasters of all sizes, at no cost and regardless of income. “Thanks to the support of organisations like Dr Pepper Snapple Group, the Red Cross has a reliable funding base for disaster relief services,” said Gail McGovern, President and CEO of the American Red Cross. Optimum Business The $200,000 engagement with the SCA makes DPS the non - profit organisations exclusive beverage sponsor in 2011. Throughout the year, DPS and SCA will collaborate to help create sustainable communities through a series of conservation service events. Performance “Dr Pepper Snapple Group shares SCA’s values of environmental stewardship and citizen service, and this partnership will transform our environment and communities for years to come,” said Dale Penny, President of SCA. “We look forward to engaging new friends and neighbours in conservation service and are deeply appreciative 10 – 12 May 2011 of DPS’s generous support.” GENEVA PALEXPO | Switzerland

Tamper evident buy Register today: PORTOLA Packaging Inc of Naperville Illionois has acquired Integra- Seal Industries LLC, Kingsport, Tennessee, for an undisclosed amount.  FREE fast-track entry Integra-Seal is a manufacturer of low-density polyethylene tamper-evi - dent closures for dairy, juice and bottled water packaging applications.  The company is primarily known for its 38mm Integra-Lock snap-on FREE Event Guide tamper-evident closure. The company also recently marketed its tamper-evident Dyna-Seal 38mm plastic snap-screw closure.  SAVE €100 entrance fee “Integra-Seal has been able to build long-lasting brand owner rela - tionships due to its exceptional product quality and customer service. We look forward to growing those relationships even further, espe - cially with small- to medium-sized dairy and water customers. Our objective is to deliver the highest levels of customer service, satisfac - Register online now for FREE at tion and packaging solutions,” said Kevin Kwilinski, President and CEO, Portola. www.finishedproductsexpo.com/sdi Company President Martin McLean and Vice-President Dino Caserta have joined Portola in commercial and tooling engineering- related capacities, respectively. Portola’s existing 90,000 sq ft Kingsport manufacturing location pro - duces a variety of tamper-evident closures and employs 110 people. Organised by Portfolio includes Plus FREE entry to:

www. softdrinksinternational.com Join us on Follow us on 20 DEVELOPMENTS Soft Drinks Internationa l – April 2011 Ingredients new approach to reduce calories

ACCORDING to Cargill, beverage makers can make their reduced-calorie drinks taste better than ever with its new TasteWise reduced calorie solutions. The company says the secret to delivering a superior taste experience to consumers is in optimising the balance between texture, sweetness and flavour. When producing reduced-calorie beverages, manufacturers typically lower sugar content. To compensate for losing sweetness, it is common to add zero- or mid-calorie high-intensity sweeten - ers and taste-modifying Cargill has six patents filed on TasteWise reduced calorie solutions. flavours. Although this effectively addresses the the science and expertise to achieve the use less sweeteners or other ingredients to loss of sweetness, the right balance,” said Andy del Rosal, Team achieve the same mouthfeel resulting beverage is Leader of Cargill’s North American beverage In addition, TasteWise reduced calorie likely to deliver a thinner applications scientists. “This is the culmination solutions include Cargill’s sweeteners, such as mouthfeel and a differ - of years of scientific research to help our the stevia-based, zero-calorie sweetener Tru - ent taste profile. customers develop reduced-calorie bever - via rebiana, and taste enhancing and masking To remedy this chal - ages that also taste great.” flavours. lenge, Cargill, uses 'tri - Sensory and consumer testing of Cargill’s “Cargill’s philosophy is that you must bology' (the science and measurement and ingredient technology, examine sweetness, texture and flavour in technology of interacting conducted at North Carolina State Univer - relation to one another,” said Majella de surfaces in relative sity’s Sensory Science Center, validates the Bruijn, EMEA Beverage Category Manager, motion) to more accu - connection between key mouthfeel sensa - Cargill. “Any time one is modified, it affects rately mimic and meas - tions and consumer liking. the others. Today, only Cargill has the capa - ure what goes on inside TasteWise reduced calorie solutions helps bilities to address all three factors from a the mouth when a bev - speed product development through the holistic perspective and help customers erage is consumed. utilisation of its unique prediction capabilities deliver the great-tasting, reduced-calorie bev - “With this new and new texturising components. The pre- erages that consumers demand.” approach, Cargill not screened texturising blends, marketed as only provides the ingre - Trilisse blends, optimise mouthfeel in dients to achieve reduced calorie beverages based on specific desired sweetness and applications. These proprietary texturising enhanced mouthfeel, but blends also may allow beverage makers to

assistance from the European Commission, being relevant for human risk assessment EFSA reviews EFSA reviewed the Soffritti et al. (2010) when they are induced by non-genotoxic publication on a long term carcinogenicity substances such as aspartame. artificial sweeteners study in mice exposed to the artificial The authority concluded that the findings sweetener aspartame through feed. EFSA presented in Soffritti et al. (2010) do not THE European Food Safety Authority scientists concluded that, on the basis of the provide sufficient scientific evidence to (EFSA) has concluded that two recent publi - information available in the publication, the reconsider the previous evaluations by EFSA cations on the safety of artificial sweeteners, validity of the study and its statistical on aspartame that concluded on the lack of namely a carcinogenicity study in mice (Sof - approach cannot be assessed and its results genotoxicity and carcinogenicity of aspar - fritti et al., 2010) and an epidemiological cannot be interpreted. Regarding the design tame. study on the association between intakes of of the study, EFSA advised that experimental EFSA also assessed the Halldorsson et al. artificially sweetened soft drinks and studies carried out over animals’ lifetimes can (2010) publication that reports findings sug - increased incidence of preterm delivery lead to erroneous conclusions. gesting that the daily intake of artificially (Halldorsson et al., 2010) do not give reason EFSA noted that Swiss mice (used in this sweetened soft drinks may be associated to reconsider previous safety assessments of study) are known to have a high incidence with an increased risk of preterm delivery. aspartame or of other sweeteners currently of spontaneous hepatic and pulmonary EFSA concluded that there is no evidence authorised in the European Union. tumours and that the increased incidence of available in this study to support a causal EFSA’s review of these studies has been these tumours reported in the study fall relationship between the consumption of carried out in co-operation with the French within the historical control range recorded artificially sweetened soft drinks and preterm agency for food, environment and occupa - in this laboratory for these tumours in these delivery and that additional studies would be tional health safety, Anses. mice. Furthermore, these hepatic tumours in required either to confirm or reject such an In response to a request for technical mice are not regarded by toxicologists as association, as indicated by the authors.

! s g s s in Soft Drinks Internationa l – April 2011 lu i d m a e P ’t le c n - n o ld e First commercial uS stevia D r r o fe w n crop e o th C SWEET Green Fields (SGF), a leading producer of high purity stevia products and the first US company to invent and market high purity Reb A, has harvested its first commerical stevia crop grown in Cali - fornia. SGF’s substantial investment in plant breeding has resulted in the creation of numerous unprecedented 80% plus Reb A content stevia plants. This breakthrough translates into an extremely cost efficient agriculture model for SGF, which will position its high purity Reb A products more competitively. SGF’s elite plants are at the cutting edge in both Reb A content and biomass, allowing SGF to grow ste - via in North America and compete effectively on cost on a global scale. With sugar pricing at record highs, SGF high purity Reb A pro - vides a natural sweetening option that, when blended with sugar, reduces sweetening cost as well as calories. “More than 80% of the world’s stevia originates from China due to low labour costs,” said Mike Quin, SVP Sales and Marketing for SGF. “We have supply agreements with US companies that have many decades of brand investment to build consumer trust. Sourcing stevia grown locally gives them added visibility and confidence in their supply chain. We have begun signing multiyear supply agree - ments for our US crop. Leading North American companies have expressed strong interest in locally grown stevia.”

Expansion

DANISCO is expanding production of its functional fibre, Litesse polydextrose, in response to the strength of demand for polydex - trose globally. This investment is an opportunity for Danisco to increase its presence in the fast-growing functional fibre market, The Global which is today valued at in excess of US$1 billion. Commenting on the expansion, Michael Bond, Global Business Director for Danisco’s Functional Fibres portfolio, said: “Consumers are increasingly con - Nutraceutical Event scious of the role that diet plays in their health and well-being and have become acutely aware that they are not consuming adequate levels of fibre. This means consumers are now actively searching out 10 - 12 May 2011 fibre alongside other nutritional benefits, when taking responsibility for GENEVA PALEXPO | Switzerland their own health, driving growth in the functional fibre market”. The new capacity will be operational within the next 12 months. Register today:

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The must-attend event of the year Masking salt

NEW York-based Comax Flavors has made a specialty of developing Register online now for FREE at strategic ways to mask the flavour of salt in applications such as sports beverages. www.vitafoods.eu.com/sdi The company's sodium-masking flavours are natural, water-soluble ingredients that effectively eliminate the potentially unpleasant, salty taste of isotonic beverages, among other products, while emphasising Organised by Portfolio includes Plus FREE entry to: the sweetness inherent in the recipe. They are also used in some juices. Each sodium-masking formula is custom-designed to suit spe - cific applications. They are among the product offerings of the company’s FlavorLab Division, which also include other special-purpose flavours like Sweet - ness Enhancer, Bitter Blocker, Acid Reduction and Caffeine Mask. Join us on Follow us on 22 ProDuCTS Soft Drinks Internationa l – April 2011 Juices & Juice Drinks Fruit and veg own label combo UK Marks & Spencer has launched a new Super Juice drink which helps health-con - USA Jamba Juice has introduced Fruit & scious consumers to lower their cholesterol. Veggie Smoothies in three flavours: Berry The Red Grape, Blueberry and Blackcurrant UpBEET, Apple 'n Greens and Orange Car - Super Juice is boosted by the addition of rot Karma. There are less than 250 calories in PromOat, the oat beta glucan soluble fibre each 16oz serving. ingredient from Swedish company Biovelop Berry UpBEET combines strawberries and AB. blueberries with the juices from carrots, The new drink, which clearly communi - beets, broccoli and lettuce. Apple 'n Greens cates to consumers its cholesterol-lowering blends apple-strawberry juice with the juice properties on-pack, contains 0.75g of oat from dark leafy green vegetables, carrots and beta glucan per 300ml serving, thereby pro - lettuce, and adds spirulina, , mangos viding consumers with 25% of the 3g daily and bananas. Orange Carrot Karma is a sim - intake of oat beta glucan recommended by ple blend of carrot juice, orange juice, man - the FDA and EFSA for the reduction of cho - gos, bananas and ice. lesterol and subsequent maintenance of “We know how important it is to get healthy cholesterol levels. your daily recommended servings of fruits and vegetables, but we also know how diffi - cult it can be,” said Susan Shields, Senior Vice- cayenne flavour, sea salt President and CMO, Jamba Juice Company. Spicy and capsaicin extract. An 8 “With the Jamba Fruit & Veggie Smoothies fl oz serving contains 70 we are not only providing a convenient way USA Prometheus Springs, whose elixirs con - calories with 27% juice; and to get your daily servings of fruits and veg - tain a chilli pepper extract with natural mood Spicy Pear with filtered etables, but one that tastes great.” enhancing qualities, as well as other claimed water, organic evaporated The smoothies are an excellent source of health benefits, has introduced three new cane juice, organic pear vitamins A and C with no high fructose corn flavours. juice concentrate, organic syrup, no artificial flavours and no artificial These are: Mango Chili, a combination of lemon juice concentrate, preservatives. filtered water, organic pear juice concentrate, natural spicy pear flavour, organic evaporated cane juice, organic mango sea salt and capsaicin extract. An 8 fl oz. serv - puree, organic lemon juice concentrate, natu - ing contains 70 calories with 25% juice. ral mango chilli flavour, sea salt and capsaicin “Prometheus Springs fills a need that no extract. An 8 fl oz serving contains 70 calories other drink is addressing. Our products with 30% juice; Citrus Cayenne – an energis - deliver the wonderful health benefits of cap - ing citrus blend infused with cayenne pepper saicin in a refreshing feel-good way,” said featuring organic evaporated cane juice, Rahul Panchal, President of the company. “It’s organic juice concentrates (pear, lemon), not just healthy, it’s a unique and invigorating grapefruit juice concentrate, natural citrus sensory experience.”

Blended squash

SOUTH AFRICA The Ceres Beverage Company says it decided to launch a 6% Berry plus squash range following extensive consumer research which showed that high trust in the USA Two new drinks have been added to brand could be readily leveraged. the Ocean Spray range: Ocean Spray 100% Offering Ceres squash at an affordable juice cranberry, pomegranate, cherry and price complements existing Ceres product 100% juice cranberry, blueberry, blackberry. while not competing with the brand’s long- One serving provides the RDA of vitamin C life juice sales. The producer points out that and two servings of fruit. the total South African concentrates cate - means of vitamin enrichment. It is supported “We’re always looking for fresh ways for gory is continuing to expand, with squashes, by colourful point-of-sale material, with a people to enjoy the uniquely tart flavour cordials and fruit drinks gaining steadily. publicity campaign scheduled to start from and healthy goodness of the cranberry,” said Ceres Blended Fruit Squash adds a third late April. Larry Martin, VP Marketing at Ocean Spray. big brand to a category dominated by two Ceres Blended Fruit Drinks has launched “With these new 100% juice varieties, squash brands, together holding around half with four flavours, in 1.75 litre bottles: Ocean Spray adds natural sweetness and a the market. Ceres Beverage Company is Orange, Mango, Tropical, Granadilla. Each bot - pop of juicy flavour to the cranberry with its confident it will help grow the category over - tle makes seven litres when diluted. The delicious berry cousins – the pomegranate, all because of the power of its brand name. Ceres brand is prominent on both the label cherry, blueberry and blackberry.” The new range is differentiating itself by and moulded into the bottle neck. Soft Drinks Internationa l – April 2011 JUICES & JUICE DRINKS 23

to spread a little loveliness of their own. Lovely There is also the ‘Lovely O’Clock’ instant Superfruits win game which gives visitors the chance to UK Elderflower cordial producer Belvoir win a selection of 'lovely' prizes each week. USA At the Natural Products Expo West Fruit Farms has launched the ‘Loveliness Later there will be the opportunity to nom - 2011, Zola, maker of the world's first bottled Campaign’ to emphasise that Belvoir is the inate an individual or a company for a ‘love - acai juice, launched Açaí with Pomegranate in loveliest elderflower drink available. The cam - liness award’- in recognition of something 12oz and 32oz sizes and Açaí with Blueberry paign comprises several strands largely especially thoughtful or selfless they have in a 32oz size. Zola is also expanding its driven by the new-look website launched in done. superfruit line, testing a new vitamin C-rich February. To celebrate the forthcoming elderflower Brazilian Caja with Mango Juice in Canada, Visitors to www.belvoirfruitfarms.co.uk can harvest Belvoir has linked up with celebrity for future distribution in the US, and will be sign up to receive the ‘compliment a day’ chef, Valentine Warner, who has devised a continuing to introduce new Brazilian super - screensaver which means every day when twist on two classic sweet dishes featuring fruit products such as acerola and cupuaçu. they turn on their computer a 'lovely' uplift - elderflower cordial. The company is also “We’ve been listening to our consumers, ing quotation appears on screen, and a range launching a limited edition bottle for the which led us to adding new flavours in bigger of 'lovely' e-cards that visitors can adapt and 25cl Elderflower Pressé with the front label sizes. We are very excited about our new either e-mail or print out for their own use simply saying ‘You’re lovely’. look promoting Zola’s great taste and con - nection to Brazil, and believe the packaging now matches the great tasting product inside,” said Chris Cuvelier, CEO of Zola. Pub match “We felt that adding a splash of popular antioxidant-rich fruits such as pomegranate UK Pago fruit juice has teamed with and blueberry would only help build con - Pub Company chef, Mark Godbehear to pro - sumer awareness of the amazing açaí berry duce dishes and recipes to match a range of by appealing to a larger audience.” Pago flavours. Having sampled all 14 flavours Also, Zola has completed an exclusive available in the UK, Mark said: “I love the licensing agreement with Jamba Juice and intensity of flavour in these juices and have launched a line of Jamba Daily Superfruit been genuinely impressed by the quality and Shots at the show. Each bottle contains 16 taste. They are an exciting match with food shots of functional supplements available in whether they are the robust flavours in three nutrient-dense varieties, featuring Zola meats and spicy food or the lighter salads Brazilian Superfruits: Açaí Antioxidant Booster, and fish dishes. The acidic flavours cut Cupuaçu + Mango Vitality Booster, and through meat fats extremely well, whilst the Acerola + Caja Vitamin C Booster. sweeter juices complement the saltiness of foods like cured meats and cheeses.” Marvin Henshaw, UK Pago Manager, said: “We are a conservative bunch in the UK and tend only to drink orange and apple juice. We have 14 different juice flavours in the UK and we want to encourage customers into thinking about juice in new ways and to be a little more adventurous with their flavours. The chef has produced dishes such as pork and Mark has taken on this challenge with cre - leek sausages matched with Pago Cloudy ativity and skill and created something that I Apple juice and char-grilled gammon steak know will surprise and delight consumers.” matched with the pineapple variant.

Ethnic

UK A G Barr has launched a still juice drinks for its KA brand, a flavoured carbonate popu - lar with the African and Caribbean communi - ties. The new range will be available in three of KA’s best-selling flavours: Pineapple, Black Grape and Fruit Punch. Adrian Troy, A G Barr’s Head of Marketing, said the new KA range will accelerate growth of a brand that is already one of the UK’s fastest-growing soft drinks. “KA carbonates have doubled in size in the last year and are now worth over £15million at retail. One in four consumers within African and Caribbean communities also drinks still fruit drinks regularly. So the authen - tic taste and flavours of the new KA stills range are certain to drive significant additional sales and profit from the soft drinks fixture.” There are three pack formats: 500ml PET, 288ml carton and 1 litre carton. 24 ProDuCTS Soft Drinks Internationa l – April 2011 Water & Water Plus Isklar agency 70cl glass package goes to Agthia ITALY The recent relaxing of packaging capacity regulations has enabled Spumador UAE Food and beverage group Agthia is to radically re-think the way it packages continuing its steady portfolio expansion by one of its premium mineral waters. The San adding a Middle East agency for Isklar, the Carlo Spinone brand has been launched in premium glacial natural water from Norway. a completely new 70cl size aimed specifi - Agthia has signed a marketing and distribu - cally at Italy’s horeca channel. tion agreement covering the UAE, Oatar, Produced by leading glass packaging Bahrain and Kuwait. manufacturer O-I in Italy, the new bottle “We believe Agthia’s entry into the pre - size is reflected in the brand name, La 70. mium bottled water category is in line with La 70 water's source is the San Carlo its expansion and diversification strategy,” Spinone spring in the Alps’ Tuf valley, near said Rashed Mubarak Al Hajeri, the com - Bergamo in North Italy. Rich in calcium, pany’s Chairman. magnesium, potassium and other precious Chief Executive Ilias Assimakopoulos said minerals, it has a well defined taste which that Isklar fits very effectively into Agthia’s complements Italian cuisine. ‘Wholehearted Living’ approach to food and Spumador’s Marketing Manager, Fiorenza beverage marketing. Pointing to Isklar’s de Gennaro, said: “By creating a new prod - remarkable success in the UK over the past uct for restaurants, we aim to strengthen La 70, © O-I Europe. All rights reserved two years, he claims that Agthia is likely to the San Carlo Spinone brand, which is why deliver similar results in the GCC. “We see a we decided to create an innovative capacity The bottom of the bottle is graceful and premium glacial water product under the and differently-shaped bottle, offering an curving and the La 70 brand name stands Isklar brand as an ideal strategic fit within exclusive product to the horeca channel.” out. Agthia’s growing water and beverage portfo - The collaboration between O-I and All bottles are returnable, delivering sub - lio.” Spumador has produced an elegant pack - stantial environmental benefits. Glass bottles Isklar, which means ‘ice clear’ in Norwe - age: the design features a soaring conical can be used up to 30 times before being gian, is sourced from Norway’s Hardanger shape with subtle shoulders to create a recycled to make new bottles of exactly region. Promoted as one of the purest natu - smooth profile, heightened by a long neck. the same quality. ral mineral waters available, it is filtered and purified by strata of glacier rock and hard aquifer rock. Its production process is also 8 year olds should drink 1.2 litres a day and notably friendly to the environment. The Children's so will already be well on the way towards bottling plant is run totally on hydroelectric their quota after just one bottle. power and recycles 99% of its waste. hydration The pure spring water is sourced from the North Downs of Kent. UK With only 6% of children drinking their recommended daily allowance of water Sil - ver Spring has collaborated with HIT Enter - tainment, one of the world's leading independent children's entertainment pro - ducers, to launch a new spring water espe - cially designed for children which features popular HIT characters: Angelina Ballerina, Fireman Sam and Bob the Builder. The range comes in handy 300ml bot - tles, which means it’s easy for parents to work out if their child has consumed their recommended daily intake of water. Four to

strawberry, ginger, pomegranate and cran - organic berry – have been reformulated with organic stevia, fortified with vitamin C, and USA Ola Beverage Company's enhanced now contain higher and more balanced lev - waters now carry the USDA organic seal. els of electrolytes. All six Olade flavours – lemon, mango, “We're thrilled to be delivering even more value to our customers,” said Brad Wilk, Olade founder. “Olade began because I was unable to find a low-sugar, organic Send your news to electrolyte replacement drink and we're news@ happy that we can fill that need in the mar - softdrinksinternational.com ket in an even better way.” Soft Drinks Internationa l – April 2011 PRODUCTS 25 Step off Carbonates USA The Step Off tournament-style competition has returned with a six-city tour with teams from across the country com - peting for two US$100,000 grand prizes in real sugar scholarships. The event is a national compe - tition that celebrates the creativity and orig - USA Following the success of limited edi - inality of the multicultural college experience tion cans, PepsiCo has announced that it through stepping, scholarship and service. will be using real cane sugar and heritage “Sprite Step Off gives college students an 1970s designs for Mountain Dew and Pepsi- outlet to showcase creative self-expression Cola. Accordingly the old 'miner' can is now through the art of step while promoting the a feature of Mountain Dew and Pepsi-Cola's importance of higher education and being can will be the vintage red and white meat - active,” said Augusto Elias, Sprite Brand ball. Director, Coca-Cola North America. “Sprite PepsiCo says the decision was influenced sees stepping as a vehicle to empower this by a 20,000-member Facebook campaign. innovative generation to spark their creativ - ity and fresh thinking while giving back to the community.” Sprite will enlist the National Step Show Fruit meeting fizz Keeping cool Alliance to oversee and manage the scoring and judging during all phases of the compe - SAUDI ARABIA PepsiCo’s GCC busi - INDIA PepsiCo India, has appointed Bolly - tition. The selected teams will compete at ness unit has launched Tropicana Frutz. “It’s wood star, Sharman Joshi as the brand venues in cities nationwide. The first place about fruit meeting fizz,” said Rashid Sharaf, ambassador for its 100% natural lemon fraternity and sorority winners from each the unit’s Marketing Manager. “We have flavoured drink, 7UP. The brand has also regional event will receive travel to the added invigorating bubbles to our popular recruited film director Rajkumar Hirani to championship event in Washington DC on natural juice drink, giving a taste of excite - direct the new on-air campaign around the 21st May. ment in every sip.” theme, ‘Gussa Hatao, Chill Machao’ – a new Positioned as a premium product, Tropi - mantra that promises to cool you down cana Frutz is available in three flavours: when it matters the most. The campaign but also identify with the theme of ‘Gussa Apple Cocktail, Pomegranate Cocktail and includes two television commercials. Hatao, Chill Machao’.” Blackcurrant Cocktail. Reflecting their pre - Alpana Titus, Category Marketing Direc - The campaign centres around anger mium status, the drinks come in a 300ml tor (Flavoured Carbonated Drinks), PepsiCo management issues. In the advertisment glass bottle with a metallic label. India Beverages said, “Sharman, with his Sharman, as the new 7UP guy, proves to DDB Dubai produced a fully 3D-ani - calm, unruffled and extremely affable per - the enraged characters that their anger is mated film to promote Tropicana Frutz. sonality is a perfect match to highlight the misplaced and it is best to douse it with a “This is a key launch for PepsiCo,” said Eliz - brand’s positioning of a cool, refreshing chilled bottle of 7UP, through a series of abeth Morrison, Business Director at DDB drink. With Raju Hirani creating his magic witty and offbeat questions. Dubai. “It was vital that we created some - with the ad films, we are confident that our The on-air campaign is being supported thing that would clearly communicate the consumers will not only enjoy the campaign by outdoor, online and on-ground activity. marriage of fruit and fizz, whilst entertaining the audience with a film that would stimu - late the senses of our target consumer.” Looking to the future

SOUTH AFRICA In its homeland the global brand and its associated beverages have aligned themselves success - fully with well-being, beauty, parties and other lifestyle essentials. A promotion running over recent months, however, has looked to the future more than the present. Based on purchase of 330ml cans of Appletiser, Red Grapetiser, White Grapetiser and Peartiser, it has offered three grand prizes of R20 000 Old Mutual Educational Policies. Each policy will be taken out in the name of the winner’s child’s or children’s names and used for education purposes. The competition mechanism involved SMS texting of the unique code on each promo - tional can. Entrants then received an imme - diate reply telling them whether or not they then went in a draw for the educational had won an instant prize. The 1100 instant policies and 18 consolation prizes, each of rewards were either movie tickets or two- these being a LG notebook computer val - www.softdrinksinternational.com for-one dining experiences. All SMS entries ued at R5000. 26 CARBONATES Soft Drinks Internationa l – April 2011

their next ASOS purchase of £20 or more. Fashion boost Street Style Star is being run to uncover the most inspiring looks from around the country, UK Diet Coke and ASOS have launched a with three winners getting to see themselves fashion giveaway and search for the nation’s and their signature style up in lights on the 'Street Style Star'. To take advantage of the world-famous Piccadilly Sign in London. Con - offer consumers need to enter unique on-pack sumers enter by uploading a photo to codes from limited edition cans on Coke asos.com/streetstylestar. A regional shortlist of Zone to win vouchers worth £100, £20 and the girls with the most-loved looks will be been reduced, a key factor in the highly £10 to spend at the online store, or £5 off exhibited on the online hub this month. competitive Angolan market where dispos - able incomes are mostly low. “Our objec - tive is to come even closer to consumers, keeping the original flavour of each one of returnable bottle our drinks unchanged,” says Refriango. To introduce the new bottle, Refriango ANGOLA The Refriango group has has invested in new production technology Meet with launched a new returnable bottle which is from Germany and Switzerland. The com - being used primarily for the huge-selling pany is advertising the bottle widely, Blue range of carbonated soft drinks. Refri - especially through TV exposure. The ango says the new bottle, created by inter - advertising campaign can be viewed on Soft Drinks national designers, “widens our range and www.refriango.com contributes to the sustainability of the envi - Blue is a universal brand name in Angola, ronment”. helped by its sponsorship of high-profile International Because it is returnable, drink prices have music concerts and other events.

at Licensed by Vimto Soft Drinks in the UK, Digital activity Sunkist was relaunched to the market less than a year ago with a new logo, a com - UK Sunkist has launched a new website plete packaging redesign and the introduc - and Facebook page with the aim of tion of three new flavours: Summer Fruits, attracting its teen and young adult target Orange & Passion Fruit and Lemon & Vitafoods, market with elements to support retailers. Lime. The website www.sunkist.co.uk features Said Brand Manager James Nichols: Geneva the brand’s heritage of Californian surf, sea “Since we relaunched Sunkist it’s been and sand with fun interactive elements. It making big waves in the trade and this dig - also has a link to the Facebook page which ital marketing is the next natural step to has updated news on the brand as well as communicate more with our retailers and Interpack, regular prize competitions. target consumers. We will continue to A trade section of the website features invest throughout the year with regular Düsseldorf information such as ingredients, pack size competitions on Facebook to help drive and nearest stockists. Retailers can down - awareness and increase demand. There will load free point-of-sale material from the also be more activity happening to create website or request it be sent by post via more buzz about the brand during the Metpack, an automated link. summer months.” Essen

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promoted as not only delicious but also wholesome and a good source of energy. Its thirst-quenching ability, explains com - Traditional pany spokesman Gian Mani, is due to the malt’s high water content. The roasted barley malts also have numerous nutritional quali - ties, he points out, containing more than 30 Premium malt minerals and elements. Research shows that moderate and regu - drinks lar consumption of malt also helps prevent coronary heart disease, says Mani, by SOUTH AFRICA An apple-flavoured, increasing the levels of HDL (good choles - malt-based beverage developed by a Cape terol) that scour away at the deposits of Town bottler is creating a lot of market LDL (bad cholesterol) within the walls of interest in South Africa, as is a new dark blood vessels. malt. Soraya is a slightly sparkling, non-alco - The same attributes apply to King Malta, a holic blonde malt drink, presented in a styl - premium dark malt drink which has also ish bottle which makes it a trendy alternative been launched in South Africa, initially in for social drinking. Gauteng and Cape Town but with distribu - Developed by the team behind the suc - tion spreading nationally. Like Soraya, King cessful Soda King operation, with its exten - Malta also features an impressive bottle but Soraya apple malt drink and King Malta dark sive African distribution network, Soraya is with a more masculine feel. malt drink. natural classics Mixers promotion

INTERNATIONAL An all-natural line of SOUTH AFRICA Sales of Rose’s cordial ‘classic’ flavours has been introduced by mixers have been boosted by an innovative SodaStream International to join the existing marketing campaign built around the Billads Sparkling Naturals line-up. Containing all-nat - concept developed by Nine Mile Media. The ural ingredients, as their name attests, the campaign was designed to increase aware - SodaStream Sparkling Naturals have no arti - ness of Rose’s Lemon Marula, Grenadine ficial flavours, colours or sweeteners and and Black Cherry variants, highlighting their contain no corn syrup or preservatives. adaptability as cocktail mixers. Along with the ‘classic’ flavours of Cola, Consumers were first made aware of this and Ginger Ale, there is also an by table talkers placed on every table in par - ‘exotics’ line of Sparkling Naturals, including ‘Classic’ and ‘exotic’ flavours in the SodaStream ticipating venues. The message was rein - Green Tea, Lemon Lime, Orange Pineapple, Sparkling Naturals range. forced when waiters presented a Rose’s Apple Mango and Pink Grapefruit. cocktail menu with the food menu and The extended Sparkling Naturals range Sparkling Naturals are packaged in SodaS - encouraged diners to think about trying one takes the SodaStream portfolio of regular, tream’s signature curvy bottles with built-in of the flavours with their meal. diet and specialty flavours to more than 100. measuring cap. Then, at the end of the meal, diners were presented with a Billads bill folder which contained both eye-catching Rose’s advertis - ing and another cocktail menu which they Flower show could take home. Independent research of the campaign, promotion questioning people on-site and two weeks later by telephone, delivered impressive UK Fever-Tree, the award winning premium results. This showed that 82% (on-site) and mixer drinks company, is offering consumers 89% (telephone) could recall the advertised the chance to mix with nature by entering an brand or product, a high percentage had on-pack promotion to win one of three tree noticed the advertising, and recall of the ‘Try houses or one of 800 young lemon trees. our exciting new flavours’ message was also The winner will be able to choose a cus - high. tom made (up to a value of £5000), specially constructed eco-friendly tree house. The pro - motion is to tie in with Fever-Tree’s first show garden at The Royal Horticultural Society’s Chelsea Flower Show in May 2011 which will feature a tree house made partly from reclaimed wood from Cinchona Ledgeriana trees (colloquially known as fever trees) from the Congo. The tree’s bitter bark produces the high quality quinine used in Fever-Tree’s tonic waters. Fever-Tree is also giving away small lemon equipment, the finest oils are extracted from drinks. To enter customers go to www.fever- trees to grow at home. The company sources the lemons. Fever-Tree is the only drinks tree.com and enter the unique code found lemons from small orchards on the fertile company to be using these high quality oils, on peelable labels on 500ml bottle necks, or slopes of Mount Etna in Sicily. Using specialist typically the preserve of perfumeries, in its 4x200ml pack sleeves. 28 PRODUCTS Soft Drinks Internationa l – April 2011 Zero calorie Teas USA The Healthy Beverage Company has introduced new packaging to its Steaz Zero Calorie Sparkling Green Tea. Previously only available in glass bottles, a new look 12 oz Botanical can was unveiled at the Natural Products Expo West event. The cans will be available tea-based in the award-winning flavours of Raspberry, Orange, Blueberry Pomegranate and Black NEW ZEALAND An award-winning bev - Cherry. erage range which infuses traditional New Also at the show Steaz had samples of its Zealand botanicals with fruit flavours, new Zero Calorie Iced Teaz. These are 100% sparkling water and a light green tea is natural and made with premium organic and proving a winner in the demanding café Fairtrade-certified green tea. The four new channel, as well as selling strongly through flavours are Citrus, Raspberry, Peach Mango take-home beverage retailers. and a Half and Half (Green Tea and Lemon - Its choice of name, Native Infusions, has ade). All Steaz products are naturally sweet - proved a success in getting across its con - ened with stevia including Zero Calorie Iced ceptual message, underlined by the clear, Teaz, Zero Calorie Sparkling Green Tea and long-neck bottles with foliage-style labelling. Zero Calorie Energy drinks. This stylish presentation has also helped position the range as a corporate gift – a wooden gift pack with a rope handle, hold - of sugar – from native pohutukawa honey – ing one bottle of each flavour, has been and no added preservatives. even more popular than the producers The hand-picked New Zealand botanicals anticipated. It features screen-printed foliage come through the palate in a subtle way, as well as the brand logo. reminding that while they are enjoyable they The drinks are produced by Native Infu - also have the long-held reputation of sions, a division of the Bell Tea & Coffee restorative properties, promoting well-being. Company, a group which was established The Lemon & Lime variant features a well over 100 years ago and enjoys house - kawakawa leaf infusion, Tangerine infuses hold recognition in its homeland. green tea and water with makomako, and Bell worked on the range for some six the Apple & Feijoa features manuka, which years before its launch last year. Lennox was called ti-tree by early settlers and used Jones, who bills himself as ‘the native guy’, to make a local tea. explains that as chilled beverages weren’t cial and enduring, rather than just another The botanicals are explained in more core to Bell’s product lines, they knew it “okay-tasting product”. The team knew their detail on the brand’s attractive website, as is would it be a challenge to get it just right. creation would be tea-based but not an rongoa Maori, the holistic Moaro approach However, the development team was iced tea, sparkling but not a carbonated soft to healing which included use of these and determined to produce something very spe - drink. It contains no juice, has a low amount other plants.

Taiwanese Bubble Tea

UK This month sees the launch of Bubbleol - ogy, the UK’s first authentic Bubble Tea café located in Soho, London. The franchise opportunity already has a following in China - town, New York City and throughout the USA, , Canada and Asia Originating in Taiwan in the 1980s from a stall in Taipei’s night market, there are now over 8000 Bubble Tea cafes alone in the country. Served warm or cool, Bubble Tea drinks have a red, white or green tea base and are infused with fruit flavourings, with the unique, and claimed hugely addictive, addition of Tapi - oca pearls at the bottom. These Tapioca Packaged in over-sized transparent cups, the ‘Boba Pearls’ are clearly visible at the bottom of the pearls – or 'Boba' as affectionately termed – drink, and a large brightly coloured straw is included to suck these up. have an almost 'gummy bear' texture, being zero fat with a caramel undertone which science of making the beverage, which black and neon décor, exposed brickwork becomes infused with the flavour of the tea requires precise measurements and tempera - and scientific diagrams explaining the bubble itself. tures to create the authentic taste. tea creation process, guests will be served by The Bubbleology team trained under Bub - Walking into the cafe customers will feel the trained ‘Bubbleologists’ in lab coat uni - ble tea masters in Taiwan to learn the exact transported to a mad scientist’s lab. With fun forms. Soft Drinks Internationa l – April 2011 PRODUCTS 29 Dairy Indian joy

UK Made With Joy is introducing lassi, the Indian yoghurt drink, to the mainstream mar - ket, positioning it as the drink of choice for those looking for a healthier alternative to ‘on the go’ snacking. Lassi is a simple yoghurt drink based on the ancient Indian science of Ayurveda and Made With Joy has kept to its roots with three flavours, combining yoghurt with fruit and Indian spices: Mango (made from Alphonso mangoes from India), Strawberry & Holy Basil and Cardamom & Rose. The drinks bring together traditional British and Indian tastes. Lassi drinks are pro-biotic, low in fat, a source of calcium and use agave nectar the Cardamom combined with aromatic come in recyclable 250ml bottles, can also instead of sugar. The stress-busting qualities Rose produce some unusual yet strangely be used as a pouring yoghurt over breakfast and the earthy notes of the Holy Basil, and familiar taste sensations. The drinks, which cereal and desserts.

pears are sourced from Italy, fine blue English Modern For adults poppy seeds are used, while the Alphonso mango in one blend is widely considered to UK A chilled milk drink, Modern Milk, aimed UK Bio Green Dairy has launched a probi - be the ultimate variety in terms of richness at adults, has been introduced by Lakeland otic low fat premium drinking yoghurt called and flavour. Dairies for busy people on-the-go. Also an Good Heavens! The 250ml drink aimed Nir Sapir, Bio Green’s owner, said: “We ideal post-exercise drink, it is the first semi- firmly at an adult audience and comes in a thought the drinking yogurt market needed skimmed milk drink available in the UK that range of five non-organic and four organic a shake-up, especially as there is nothing offers extra calcium (70% of the RDA), as flavours. The drinks contain nothing artificial, there for adults wanting a premium experi - well as added vitamin D and fibre. There are are packed with real fruit and contain over ence. The yogurt market is obviously well- four flavours: Lush Banana and Honey, Ripe 25% of an adult’s calcium RDA. Besides pure established in terms of ‘well-being’ and Strawberry and Raspberry, Smooth Coffee fruit-based flavours such as Luscious Straw - health, but it lacked indulgence and any kind with a hint of Vanilla, and Milk Chocolate berry and Refreshing Apple & Pear, they of focus on what we’d call pure premium. with a hint of Golden Caramel. include innovative variants such as Fine Sicil - We also felt that grown-ups were neglected Simon Muschamp from Lakeland Dairies ian Lemon & Poppy Seed and Intense – so, with our traditional craftsmanship and said: “Milk consumption in the UK has fallen Tiramisu. years of experience, we believed we could significantly over the As well as premium quality milk, the best bring something new and exciting to them.” past decade. People add it to their tea, coffee and cereals but few think about it as a thirst-quencher or as a filling high-in-pro - tein snack. We are determined to change this. Not only is Mod - ern Milk delicious but it is also low in fat, low in added sugars and only has natural flavours.”

These require only the addition of milk in oats, apple juice, Smoothie Cubes the blender to create instant fruit smoothies. honey, wheat fibre, cin - Flavours include Berry Antioxidant namon, LSA). AUSTRALIA Creative Gourmet, which is (bananas, blueberries, raspberries, goji berries, “We’re confident part of the Patties Foods group based in acai berries, chia paste, LSA ([linseeds, sun - they’re set to change Bairnsdale, , is best known for its flower seeds, almonds]), Strawberry (bananas, the way Australians extensively advertised frozen fruit and seedless strawberries, chia paste), Tropical enjoy breakfast and dessert products. Now the company has (bananas, passion fruit, mango, pineapple, snack time,” said Brand introduced a range of Smoothie Cubes. apple juice) and Breakfast (bananas, rolled Manager Jane Westney. 30 EVEnT PrEVIEW Soft Drinks Internationa l – April 2011 Vitafoods the functional show

itafoods, the global nutraceutical event, takes Vplace from 10th - 12th May 2011 in Geneva. It's an important show for those beverage pro - For thirsty visitors, LycoRed will offer a beauty drink and ducers bringing functionality to their drinks. SD I an advanced functional water. previews what's in store. Frutarom will be introducing a selection of the documented probiotic HOWARU Bifido and botanical extracts targeting jet lag symptoms. This the dietary fibre Litesse, Danisco says the feel- 'Jet Lag Campaign' has been created for people bat - good sensation will last the whole day. Stand 934 tling symptoms caused by circadian dysrhythmia, Lonza will be presenting its portfolio of brand - and offers a range of ingredients that help to bal - ed health ingredients. Carnipure is high quality A look at ance the body’s inner clock. It is aimed at manu - L-carnitine, a nutrient essential for energy metab - some of the facturers of nutraceuticals and functional foods olism, which can play a beneficial role in many who want to create products for these target areas of health, such as weight management, highlights groups. Ingredients include extracts of blackcur - sports nutrition, infant nutrition, male fertility, rant, schisandra, fenugreek, wild green oat, lemon and pregnancy. Made from naturally occurring to be found balm and red vine leaf. Each of these targets spe - microalgae, DHAid is a purely vegetarian source cific 'jet lag' indications, such as concentration of omega-3 DHA. Health benefits of DHAid in Geneva. difficulties, stress management, sleep disorders, include the support of brain development and digestion problems, tired eyes and heavy legs. function as well as heart and eye health. ResistAid Depending on the individual product concept, the is an immune support ingredient made from extracts can be used alone or in combination. North American larch trees. It consists of arabino - Frutarom will also present natural concepts for galactan and bioactive flavonoids, which have indications such as women’s health, bone health, antioxidant capacity. Recently published research slimming and beauty from within. Stand 508 shows that ResistAid selectively enhances Living up to the promise to 'bring health to immune systems of healthy adults. Stand 743 everyday life', Danisco 's stand will feature scien - LycoRed will present its latest clinical findings tifically proven ingredients and up-to-the-minute on Lyc-O-Mato®, a natural lycopene complex sample concepts that offer something to all con - designed for a wide range of specific health con - sumer age groups, from children to seniors. The ditions, from cardiovascular health through beau - focus will be on solutions that both meet the ty. Lyc-O-Mato contains several carotenoids with needs of today’s on-the-go lifestyle and pave the high antioxidant properties, and in recent clinical way to health and nutrition claims on end prod - studies was shown to reduce blood pressure and ucts. A world leader in probiotic development, increase endothelial cell function. In a novel Danisco will showcase HOWARU® Balance, a research on inflammation, Lyc-O-Mato (Lycopene, family of probiotic supplements that bring diges - B-Carotene, Tocopherol, Phytofluene and tive and immune health benefits to the whole fam - Plytoene) was shown to act as a strong anti- ily. For example, with the family in mind, Danisco inflammatory agent. And a recent study of skin has developed a 100% healthy orange juice forti - health showed that the ingredient's natural tomato fied to enhance the digestive system. Containing complex protects against UV-induce skin damage. LycoRed’s clinical data shows that the natural tomato complex (known as Lyc-O-Mato) is more active than lycopene alone. Stand 651 Algatechnologies , Israel, a leading manufactur - er of natural astaxanthin, will launch 20% astax - anthin in oleoresin form. This content of astaxanthin is significantly higher than in other forms of astaxanthin oleoresin currently available on the market, which normally offer only 5% - 10% astaxanthin content. The company recently announced that its AstaPure brand has obtained GRAS (Generally Recognised As Safe) status from the FDA for use in food and beverages applica - tions. The AstaPure line also includes 10% astaxan - thin oleoresin, 2.5% astaxanthin beadlets, 2% astaxanthin vegetarian beadlets as well as cold water-dispersible beadlets, 3% astaxanthin pow - der and 4mg astaxanthin capsules supplied in bulk. All products can be used in multiple forms Danisco's probiotics bring health to the family. of dietary supplements, cosmeceuticals, foods and Soft Drinks Internationa l – April 2011 VITAFOODS 31

Algatechnologies is the only supplier using an entirely closed and transparent cultivation system, totally exposed to the natural sunlight. beverages. All products are manufactured using super-critical CO2 technology. Stand 630 Samples of beverages featuring Solbar will highlight its state-of-the-art soy Peptan collagen will be on isoflavone extracts for women's health. Solbar display. integrates its isoflavones into the development of alternative relief solutions to menopause and osteoporosis. Beverage producers will be intro - duced to Solbar Q 735 – calcium fortified isolated soy protein designed for ready-to-drink beverages and other beverage applications. As a global leader in the soy ingredients market, the company is dedicated to developing healthy, cost effective soy ingredients. For over 60 years the Solbar team ...dedicated to has been committed to bringing innovative and developing custom-made solutions to their clients. Stand 529 Ocean Spray ’s Ingredient Technology Group healthy, cost (ITG) will be highlighting the whole body benefits of cranberry. While the cranberry is known for its effective soy role in maintaining urinary tract health, ongoing research details cranberry’s potential to support ingredients. many different areas of the body, including car - diovascular health, gastrointestinal health and general health and wellbeing. Cranberry’s nutrient profile also includes vitamin C, quercetin and fibre, adding further weight to this berry’s holistic health proposition. Ocean Spray has been a leader in cranberry research for 65 years and is commit - ted to supporting independent research into the whole body benefits of cranberry. Stand AP26 national player in the collagen peptide industry, DSM Nutritional Products will be promoting Rousselot produces and markets effective solu - two new health benefit solutions; essentials for tions for the health and beauty markets. At kids and teens and essentials for men. These com - Vitafoods, Rousselot will be highlighting the ben - prise a range of vitamins, minerals and functional efits of its Peptan collagen peptides for skin beau - ingredients formulated to meet the specific nutri - ty, bone and joint health. A pure protein, Peptan tional requirements of children and men. Visitors Collagen has also demonstrated its nutritional and will be able to sample the new and existing health functional relevance when used in benefit solutions through a range of healthy ‘shot’ foods and drinks promoting weight drinks. Also on stand will be DSM’s heart health stability or even weight loss, or for ingredient, Fruitflow, claimed the first natural, optimising the protein consump - scientifically substantiated solution for the pro - tion of sportsmen and women motion of healthy blood flow. It won the heart and the elderly. health and overall innovation categories at Health Stand 849 Ingredients Europe 2010. Stand 400

As a major inter -

Solbar, a global leader in the soy ingredients market. 32 PuBLIC HEALTH Soft Drinks Internationa l – April 2011 Responsibility Deal empowering the people

cting responsibly is at the heart of being a Asuccessful business. While every business has to satisfy its consumers, of course, and also its investors or shareholders, it also has to take into account the concerns of the wider commu - nity. It has to act responsibly towards all those who might be affected by its actions. The soft drinks This includes responsibility to its consumers, its suppliers, its employees and the communities industry in which it operates. Some of the steps that a responsible approach by industry is the right welcomes the responsibility demands are visible to the outside way to deal with issues of public concern. For world; others might only be seen within the busi - example, people thinking about the issue of obesi - responsibility ness. But they are nevertheless all important. ty should note how the soft drinks product range With this understanding of the importance of has changed radically. The proportion of the mar - Deal initiative, responsibility, the British Soft Drinks Association ket made up of drinks with no added sugar is now welcomes the Responsibility Deal initiative, 60%, up from only 30% 20 years ago. says richard launched recently by the Department of Health. “This has been achieved without regulation. The Government’s Responsibility Deal aims to Instead, it was a combination of product innova - Laming. encourage and empower people to take responsi - tion, clear nutritional information, and a focus on bility for their health and make healthy choices. It the needs of the consumer that delivered. A will do that by shaping the environment in which responsible approach by industry works.” people choose what to eat, what to drink, and how active to be. Report published BSDA has published a Responsibility Report, to A part of overall public health policy and illustrate the industry’s wide-ranging actions to not a replacement for it improve and extend the choice of sustainably pro - Companies and other organisations that sign up to duced and responsibly marketed drinks. The UK the Responsibility Deal commit to taking action to Soft Drinks Responsibility Report is available for improve public health. This action is expressed as download from the BSDA website at www.british - a series of pledges covering food, alcohol, physi - softdrinks.com. n cal activity and health at work. These pledges are not intended to replace action by the Government, which says it will continue to develop national policy, define priorities and communicate public UK Soft Drinks health messages. Contrary to what some critics Responsibility seem to think, the Responsibility Deal is a part of Report overall public health policy and not a replace - March 2011 ment for it. When the Responsibility Deal was launched, on 15th March 2011, the particular aspects that were most of interest to soft drinks were still under dis - cussion. They are likely to include actions relating to providing consumer information, redesigning recipes (in some cases), and encouraging people to take action of their own. Each company will adopt a course of action appropriate to its own product range and its consumers. In addition to these actions specific to soft drinks, there are also ideas with a broader rele - vance, such as promoting physical activity and healthier lifestyles among the companies’ own employees. Soft drinks companies are taking part in many of these, too.

Richard Laming is Media The right way Director of the British Soft Jill Ardagh, BSDA Director General, said: “The Drinks Association. soft drinks industry has proved over the years that The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills

,I\RXZLVKWRUHFHLYHIXUWKHULQIRUPDWLRQDERXWDOOWKHEHQH¿WV%6'$PHPEHUVKLS has to offer please call us on +44 (0)207 430 0356 or email [email protected]. 34 MArKET AnALYSIS Soft Drinks Internationa l – April 2011 Incredible India land of opportunity

ith its rapidly expanding middle class and Wits hot tropical climate, it is easy to see why the Indian market would appeal to the global soft drinks players. Beverage research specialists at Canadean report that Indian soft drinks con - sumption is as low as 4 litres; that’s less than half that of China and 79 litres less than the glob - al average. Surely the Indian middle classes, Latest estimated by some as being as many as 200 mil - estimates lion people, will be a considerable driver in real - ising the massive opportunity that would appear suggest that to exist in increasing soft drinks consumption. soft drinks are Background hot drinks volume rise in 2010. The double digit India has a deep-rooted culture of tea consump - rise is consequently less spectacular when put making rapid tion and hot drinks account for nearly half of all into this context. The Indian soft drinks market commercial beverage consumption. A shift from remains significantly underdeveloped. headway, but hot to cold would undoubtedly yield lucrative Part of the immaturity of the market can be pickings for soft drinks players. Soft drinks, in traced to the fact that the Indian authorities have the market contrast to hot drinks, make up just 7% of the not greeted the soft drinks giants with open remains 150 billion litres beverage market, far less than arms; in fact their presence has often attracted the 37% of milk and dairy drinks and little more hostility and controversy, despite the fact that significantly than the 5% share of alcoholic drinks. Like tea, both Coca-Cola and Pepsi have invested signifi - dairy drinks are an important part of Indian con - cant sums in the last two decades. It was this underdeveloped, sumption and India can boast to being the hostility that probably kept Pepsi out of the mar - biggest dairy producer in the world. With ket until 1989 and Coca-Cola until the early reports richard imports of milk discouraged, growth is generally 1990s after a period of self-imposed exile. tied to supply and this has helped push dairy Complicated rules on foreign ownership of com - Corbett. prices upwards. These rises may encourage panies brought about by the Foreign Exchange some consumers to switch to soft drinks. Regulation Act of 1973 saw Coca-Cola withdraw Latest estimates from Canadean do indeed from India in the 1970s. The Act, meant to suggest that soft drinks are making rapid head - 'Indianise' foreign companies, made it mandato - way and are expected to have jumped by 16% in ry for foreign companies to dilute their share - 2010, outstripping both dairy drinks at 4% and holdings to 40%. hot drinks at 2%. If we take a closer look though, we will see that while the soft drinks rise repre - Controversy sents an impressive 1.7 billion litres increase, in The problem is more complex than just regulato - terms of actual litres, the increase works out at ry difficulties; most Indians cannot afford the less than dairy drinks and barely more than the luxury of soft drinks and many resented seeing their valuable water being used to make drinks they could not pay for. India is a democracy and with votes at stake it became a political issue. Others were anxious that their very culture and heritage itself would be diluted. It should also be remembered that India had until relatively recently been colonised and was suspicious of big Western companies coming into the market. Historically India and Indians have a fine tradi - tion of being welcoming and hospitable. Water usage is a very sensitive issue and oper - ators have cut down significantly from the 4 litres that it once took to make a litre of soft drinks. Another controversy that occurred was the issue of high levels of pesticide residues found in a number of brands in a report in 2003. The claims were robustly defended but triggered bans in many schools. The announcement of the Source: Canadean formation of the Indian Beverage Association in 2010 should help generate more constructive Water, carbonates and still drinks dominate the Indian market. dialogue between the Indian government and the Soft Drinks Internationa l – April 2011 INDIA 35 soft drinks players. The association will unite stakeholders to lobby and put their case more effectively to the government on both national and local levels. The relationship between Indians and the cola giants will be significantly enhanced by the recruitment of Indian Cricket superstars Sachin Tendulkar (now Coca-Cola) and Mahendra Singh Dhoni (Pepsi) as celebrity endorsers. Cricket is followed with a fanatical gusto in India and just days ago India claimed the Cricket One Day World Cup. Good public relations are obviously critical to Coca-Cola’s prospects in India and in January when the agreement was announced you could read a lot into what Tendulkar had to say when the news was reported. After saying how pleased he was to have signed he went on to say “I am aware of the several significant initiatives that the company has undertaken in the areas of com - Source: Canadean munity development and sustainability and I would be happy to play a part in furthering the Packaged water – a key driver for soft drinks in India. 'Others' comes from a very small base. cause." Sachin Tendulkar will be building bridges.

The future Hopefully the more high profile spats are now consigned to the past and both sides can work together to build an industry that works in favour of both parties. The investment offered by all soft drinks operators in India can have a very positive impact on the Indian economy and the Indian consumer. The VAT rise from 12.5% to 20% implemented in Delhi last year would how - ever suggest that the new Indian Soft Drinks Association will be kept busy in the months ahead. With GDP continuing to rise the growth of the middle classes will ensure that more and more consumers have the disposable income to seek alternative refreshment to tea and milk drinks. Source: Canadean Soft drinks are of course best served cold and refrigeration will play an important part in facil - India lags somewhat behind the other so called BRIC nations. itating the development of the sector in the years ahead - for the market to really accelerate then The changing of perceptions remains very much the number of refrigerators and chillers will need a work in progress but when this is achieved to increase in the streets and the homes. there will be good times ahead. India has every - ...but the Incredible India has enormous slack for the thing going for it in terms of population and cli - road will soft drinks market to exploit as the economy mate to ensure soft drinks are a more established expands but the road will not always be smooth. part of daily life. n not always be smooth.

Richard Corbett is a Strategic Analyst at UK-based Canadean Ltd, the leading global beverage research consultants. Email: [email protected] 36 CArBonATIon Soft Drinks Internationa l – April 2011 Carbon capture developing a sustainable business model

he rise in awareness of global warming has Tcreated heightened consumer, regulatory, and industry interest in clean forms of energy gener - ation. Specifically, the impact on the natural environment from the burning of fossil fuels has brought increased attention to technologies that capture carbon dioxide from flue gas. A number of projects are in development around the world that aim to utilise more energy efficient absorption processes for the capturing union of carbon dioxide from flue gases. These pilot Engineering is projects are for very large scale carbon capture and storage applications. However, for smaller The heart of this unique CO2 Plant technology consists constantly scale carbon capture applications, Union of 3 basic elements; absorber, stripper and reclaimer. Engineering already has developed and supplied The interaction between the 3 units optimises the plant improving the fully proven and commercialised technologies performance, and offers the most innovative and and is constantly improving this technology for environmental friendly solution, for on-site CO2 technology for the capture of carbon dioxide from flue gases. production. The technology can be used in a number of the capture applications where the benefits are truly clean - power generation sources, like lime kilns. The of carbon tech, meaning that the technology will improve capture plants from Union Engineering are based operational performance, productivity, and effi - on the most well-proven absorption technology dioxide from ciency while reducing costs, inputs, energy con - currently available on the market, namely high sumption, waste, and pollution. concentrated monoethanolamine (MEA). MEA is flue gasses. a primary amine that reacts readily with carbon The capturing process dioxide. Since the reaction is purely chemical With capture plants from Union Engineering, absorption it works well with gas streams having carbon dioxide can be captured from any gas low partial CO2 pressure, as is the case for flue stream based on the combustion of fossil fuels, gases. including but not limited to coal, heavy fuel oil- The actual absorption of the carbon dioxide fired steam boilers, and natural gas-fired com - takes place in an amine absorption unit. Before bustion engines. Moreover, the technology can entering the absorption unit the gas is purged of be used to capture carbon dioxide from non- sulphur oxides, nitrous oxides, and suspended particles as these inhibit the performance of the absorption unit. In the absorption unit carbon dioxide reacts with the MEA solution in an absorption tower. Any residual gas that does not react with the MEA solution is exhausted through the top of the tower. Once the carbon dioxide is captured in the MEA solution it is transferred to a stripping sys - tem. Here it is again released from the MEA solu - tion by increasing the temperature of the solution to a point where the chemical reaction that took place in the absorber is reversed. Having started as a gas with a low concentration of carbon dioxide (depending on the type of fuel used the CO2 will be in the range of 5% to 12%), the gas being released from the stripper is a high - ly concentrated stream containing roughly 99% pure carbon dioxide. This stream can either be used directly in gaseous form or be further puri - fied and liquefied to meet the strictest require - ments for food and beverage grade carbon dioxide in accordance with specifications from regulators like the International Society of With a well-integrated on-site utility setup, any beverage manufacturer has greater control of Beverage Technologists (ISBT). critical utility supplies, including carbon dioxide supply. Depending on the design of the absorption Soft Drinks Internationa l – April 2011 CARBON CAPTURE 37 unit the plant can recover up to 95% of the car - bon dioxide found in the incoming flue gas. In addition to reducing carbon dioxide emission into the environment and turning the flue gas into a sellable product, the mandatory pretreat - ment of the gas can include the catalytic reduc - tion of nitrous oxides and the removal of sulphur oxide and particles by wet scrubbers.

Using carbon capture for on-site supply of beverage CO2 Since carbon dioxide is a volatile product it can only be transported over relatively short dis - tances. The cost associated with the transport of carbon dioxide is often a significant part of the delivered cost to the end-user. Being able to pro - duce high purity carbon dioxide on-site, there - fore, can offer significant cost reductions. An example of an industry where on-site pro - duction of carbon dioxide offers great benefits is the carbonated beverage industry. As in other energy intensive industries, bot - tling plants often establish their own utility sup - ply systems so as to avoid the hassles from power cuts and other supply constraints. In many bottling plants around the world, these CEO Peter Kriklywi and CSO Michael Mortensen in the production at the headquarters of utility systems are not integrated. A typical bev - Union Engineering in Denmark. Other facilities are located in Brazil, China, Singapore and the erage producer has a boiler for generating steam, US – and later in 2011, Dubai. hot and chilled water as well as a facility for power generation based on either combustion By adding a Union Engineering CO2 capture engines or turbines. CO2 to the bottling line plant to the system, beverage grade CO2 can be comes either from an on-site CO2 generating produced on-site by capturing the CO2 in the plant that combusts fossil fuel only for the single flue gases. Again waste energy from the power purpose of producing CO2 or, it is obtained from generation will be used for the CO2 capture an industrial gas company that delivers carbon process, thereby bringing the overall efficiency dioxide to the bottling plant by truck. These mul - of the fuel used for the main power generation to tiple utility systems each have associated costs a very high level. that drive up the total cost of production and cre - With a well-integrated on-site utility setup, a ate an unnecessary large carbon footprint. beverage manufacturer has greater control of crit - Therefore integrating these independent utility ical utility supplies. On-site CO2 generation systems can bring significant benefits to the bot - gives ultimate control of a very critical bottling tling plant. parameter, namely the quality of the final lique - fied carbon dioxide. And not without value to Utility generation the beverage producer is the significant lower One approach to have more utilities generated by carbon foot print achieved by better integration Union Engineering a/s an integrated system is to base on-site power of its utility system. Snaremosevej 27 generation on combustion engines. In addition to Union Engineering, headquartered in DK-7000 Fredericia the direct generation of electricity, adding waste Fredericia, Denmark, is a designer and manufac - Denmark heat recovery boilers and absorption chillers to turer of high-quality CO2 processing plants. Tel: +45 7620 7700 the system, also steam, hot and chilled water can The company has subsidiaries in Brazil, China, or [email protected] be generated from the fuel fired into the engine. Singapore and the US. n www.union.dk

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email: [email protected] or call +44 (0)1202 842222 www.softdrinksinternational.com 38 CoMPrESSED AIr Soft Drinks Internationa l – April 2011 It’s a gas! ensuring hygiene and quality

n order to protect consumers against ill health I(or worse), most industrialised countries have initiated strict regulations and laws governing hygiene which must be adhered to during the preparation, processing, manufacturing, packag - ing, storage, transportation, distribution, handling and sale or supply of beverage products. Normally, regulations are strictly observed within the manufacturing and supply processes, but through lack of awareness, they are not often Mark White applied to utilities, most specifically compressed discusses air which powers the manufacturing processes and can be the most prevalent in the supply chain. legislation in The same concerns are shared by both the food and beverage industries. Compressed air – the 4th utility the uK In most manufacturing scenarios, compressed air European hygiene regulations is viewed as a utility and is therefore often omit - governing the Under European Regulation 852/2004, all ted from or overlooked in the hazard analysis (risk European manufacturers of foodstuffs have a duty analysis). Additionally, many users are unaware use of of care to protect the consumer. Article 5 of of the contamination present in compressed air compressed air 852/2004 requires food business operators to and the sources of that contamination, again lead - instigate written food safety management systems ing to compressed air being omitted from the haz - in the beverage (FSMS) based upon the principles of HACCP ard analysis. In a typical manufacturing facility (Hazard Analysis Critical Control Point). In order making use of compressed air, there are 10 con - Industry. to provide a more auditable means of implement - taminants from four different sources to consider. ing HACCP procedures, many companies are This contamination must be removed or reduced adopting standards such as ISO22000:2005. to acceptable levels for the compressed air to be suitable for use in food or beverage production. ISO22000:2005 The ISO standard ISO22000:2005 fully endorses Compressed air contamination the principles of the HACCP system and by means and their sources of auditable requirements, combines the HACCP Understanding the sources of compressed air con - plan with prerequisite programs (PRPs). The stan - tamination and the types of contaminants which dard states that hazard analysis is the key to an must be reduced or eliminated is a key factor in effective food or beverage safety management sys - planning an efficient compressed air system. In a tem. typical compressed air system, there are 10 major Conducting a hazard analysis will assist in contaminants which need to be removed or organising the knowledge required to establish an reduced in order to protect the consumer and pro - effective combination of control measures. vide a safe and cost effective production facility. ISO22000:2005 requires that all hazards that These 10 contaminants originate from four differ - may be reasonably expected to occur in the pro - ent sources. duction chain, including hazards that may be associated with the type of process and facilities Source 1 – atmospheric air used, are identified and assessed. Compressors draw in huge amounts of atmospher - ic air which continually fill the system with invis - ible contaminants such as: • Water vapour • Atmospheric dirt • Oil vapour • Micro-organisms

Source 2 – the air compressor In addition to the contaminants drawn in from the atmosphere, oil lubricated compressors* will con -

* Important Note: While oil-free compressors will not contribute any oil directly, they still compress the same contaminated air as oil lubricated com - pressors and will therefore pass on any oil The interconnection between hygiene legislation, FSMS and compressed air. vapours into the system. Soft Drinks Internationa l – April 2011 IT’S A GAS! 39

Contaminants and sources in a compressed air system. tribute small amounts of oil from the compression sterility is eliminated and control is lost. process. The oil will be in the form of: Loss of sterility can cause enormous financial • Liquid oil damage for a company as micro-organisms can: • Oil aerosols • Potentially harm the consumer • Oil vapour (this is in addition to oil vapour • Diminish product quality drawn in from the atmospheric air) • Render a product entirely unfit for use • Lead to a product recall After the compression stage, the after-cooler • Cause legal action against a company will cool the air, condensing water vapour and As the risks introducing it into the compressed air as: In addition to problems associated with direct associated with • Liquid water contamination of the product or the manufactur - • Water aerosols ing process, allowing contaminants such as water, compressed air particulate, oil and micro-organisms to exhaust Sources 3 and 4 – Compressed air storage from pneumatic valves, cylinders, air motors and contamination devices and distribution piping production equipment can lead to an unhealthy Compressed air storage devices (air receivers) and working environment with the potential for per - are not always the system distribution piping will also contribute sonal injury, staff absences and financial compen - contamination in the form of: sation claims. apparent, it is • Rust not uncommon • Pipescale Compressed air contaminants and their removal to find that the The compressed air storage and distribution To many compressed air users, the realisation that system will also contain large quantities of con - there are 10 major contaminants in a compressed compressed air tamination as well as providing an ideal environ - air system is somewhat of a surprise. It is often ment for the continued breeding of thought that only three contaminants are present system and its micro-organisms. (Dirt / Water / Oil). However, upon closer exami - nation, these three contaminants can be further usage points are Hygiene and the HACCP Principle categorised as: As the risks associated with compressed air con - Dirt overlooked tamination are not always apparent, it is not • Micro-organisms when the HACCP uncommon to find that the compressed air system • Atmospheric dirt and solid particulate and its usage points are overlooked when the • Rust hazard analysis HACCP hazard analysis (risk analysis) is carried • Pipescale out. In reality, every point in a beverage manufac - (risk analysis) is turing plant where compressed air is used should Water be classified as a CCP (Critical Control Point), due • Water vapour carried out. to the contamination present in the compressed • Condensed liquid water air system. Once classified as a CCP, measures • Water aerosols must be taken to remove or reduce the contami - nants to acceptable levels. Oil • Oil vapour Sterility • Liquid oil Many applications within beverage manufactur - • Oil aerosols ing processes either require complete sterility or at least a level of control over the presence of It is important to consider each contaminant micro-organisms. If contaminated compressed air type in detail, as due to the diversity of the con - is allowed to directly or indirectly contact produc - tamination present, a number of purification tech - tion equipment, ingredients, packaging materials, nologies must be employed for their removal. partially completed or finished products, then Continued overleaf 40 CoMPrESSED AIr Soft Drinks Internationa l – April 2011

A solution for every contaminant.

IT’S A GAS! Introducing the BRC / BCAS food grade to show compliance with the Code of Practice if – continued from page 39 compressed air code of practice they wish to remain a supplier or prior to being In the , to help manufacturers accepted as a supplier. and ultimately protect the consumer from com - The Code of Practice can also be applied to pressed air contamination, the British Retail ingredient suppliers should they use com - Consortium (BRC) which represents the retail pressed air in their production, transportation or industry and the British Compressed Air Society packaging processes. (BCAS), the governing body for compressed air Producers and suppliers located outside of have jointly developed a Code of Practice for the United Kingdom may also be required to Food Grade Compressed Air. This evolved due demonstrate compliance with the Code of to the absence of any compressed air quality Practice, should their produce be sold to retail - standards or legislation for the food and bever - ers in the UK. age industries. The Code of Practice provides The Code of Practice may also be adopted in minimum purity (quality) standards for com - other countries in the absence of any local stan - pressed air and defines allowable levels for dirt, dards or legislation. This will allow producers water and oil, in line with purity levels speci - to demonstrate ‘duty of care’ should a quality fied in ISO8573-1, the international standard for incident occur. compressed air quality. Did you know? Food grade compressed air code One cubic metre of ambient air can contain up of practice – Scope to 100,000,000 micro-organisms, which are The Code of Practice references complementary drawn into the compressor intake and end up in international standards for air purity, gives rec - the compressed air system. ommendations on testing and maintenance of Micro-organisms grow rapidly in a com - compressed air systems, but most importantly, pressed air system if left unchecked. Having a defines a minimum acceptable purity (quality) pressure dewpoint of better than -26°C will for compressed air used in the food and bever - inhibit breeding or growth of micro-organisms. age industries. Refrigeration dryers with a 3°C pressure dew - The Code of Practice can be applied to the use point will not inhibit micro-organism growth of compressed air in all food and beverage man - (refrigeration dryers are commonly used due to ufacturing facilities, including bottling plants. their low cost). To inhibit growth, an adsorption However it does not cover the quality of other dryer with a -40°C pressure dewpoint should be gases used e.g. CO2 or N2 as these are often cov - used. ered by other standards. A typical 100KW compressor installed in the It is not mandatory to adopt the recommenda - UK could introduce up to 70,000 litres of water Mark White is Market tions of the Code of Practice, but, following the a year into the compressed air system. Development Manager - Code of Practice allows a company to demon - Oil-free compressors are not a prerequisite for Industrial Purification at strate due diligence should a ‘quality incident’ the food / beverage industries. As the same Parker Hannifin Ltd, domnick reach a court of law. amount of purification is required by both lubri - hunter Industrial Division. Compliance with the Code of Practice is cated and non-lubricated compressors, lower Tel: +44 (0)191 4029000 becoming a requirement of many UK retailers, cost, lubricated machines can be safely used Email: [email protected] with food and beverage producers being asked with food grade lubricants. n Soft Drinks Internationa l – April 2011 ADULT SOFT DRINKS 41 Fermentation as the basis for innovative adult drinks

ore variety, light refreshment, not so sweet! MThese are the criteria new beverage con - cepts for adults have to satisfy. Döhler has devel - oped new product concepts such as brewer’s lemonades and non-alcoholic cider concepts that meet these requirements. These products are designed to provide breweries and soft drink manufacturers with a promising addition to their product portfolios. Apart from a variety of non- alcoholic fermentation bases, Döhler can supply everything – from the innovative product con - cept to all the other recipe components such as material and micro-organism used, a different fruit juice concentrates and flavours – from one interesting taste profile is achieved. With the help source. of a micro-organism library of more than 2,500 strains, new and discrete taste profiles are con - Brewer´s lemonades and non-alcoholic stantly being developed. Using progressive fer - ciders – sparkling, natural refreshment mentation and biotechnology techniques, Döhler Fermented beverages from fruit juices, tea and manufactures non-alcoholic fermented bases with malt are the ideal and natural thirst-quenchers for a reduced calorie content (up to ~25-60%) and adults. They mostly taste less sweet, have a tangy functional metabolites: sweetening or mouthfeel acidic note and contain valuable lactic and glu - generating molecules, selective acidification (e.g., conic acids, which are credited with a positive gluconic acid and lactic acid), selective fructose or effect on the metabolism. Fermented drinks have glucose degradation and definitively unique taste been known for thousands of years in many parts and flavour profiles. Gluconic acid bases can also of the world. On the basis of these traditional be used as a substitute for citric acid. drinks, Döhler has created an innovative genera - tion of such fermented beverages as brewer’s Integrated solutions Diana Wolfstädter is PR lemonades or non-alcoholic wines and ciders. ‘We bring ideas to life’ briefly describes Döhler’s Manager at Döhler Gmbh Brewer’s lemonades are based on the combina - holistic and strategic approach to innovation. This Riedstraße tion of fermented malt bases with high-quality comprises market intelligence, trend monitoring, 64295 Darmstadt fruit juices and natural flavours. The discrete taste the development of innovative products and Germany of the fermentation bases appealS particularly to product applications, advice on food safety, Tel:+49 (0) 6151/306-1205 adults, a fact confirmed in a survey conducted by microbiology and food law, as well as sensory and Email: diana.wolfstaedter Döhler Sensory & Consumer Science. consumer science. n @doehler.com Cider is the trendsetter among the lower alco - holic beverages. Above all in western Europe, cider is enjoying a boom, recording a market vol - ume of approximately 1,300 million litres a year (source: Canadean/Döhler Market Research). But even without alcohol, cider provides a superbly refreshing taste profile. The combination with fruit juices and flavours results in new, fruity- fresh taste experiences in beverages, making them an ideal summer drink. The full range of fruits, from region-specific to exotic, with the focus lying on the flavours apple, pear and berries open up a great variety of taste profiles. Breweries in partic - ular have ideal prerequisites for the production of the new ciders, as they command good distribu - tion networks in the catering and retail trades. But cider applications also permit manufacturers of non-alcoholic beverages to gain entry to new mar - kets.

Döhler fermented bases – for diverse taste profiles Döhler offers non-alcoholic fermented bases from fruit juices, tea or malt. Depending on the raw 42 BEVErAGE FoCuS Soft Drinks Internationa l – April 2011 Grown up beverages for a growing market

remium soft drinks may only be a niche sec - Ptor but it has already grown to an estimated £105 million in value sales in the UK, and has the potential to grow considerably in the future. Market conditions suggest that the market has the potential to take off significantly over the next five to 10 years. With people increasingly keen to look after their health and happier to pay more for quality, there is demand for a more This market sophisticated alternative to alcohol and a more has the natural alternative to carbonated soft drinks. potential to Better quality, choice and healthier soft drinks are in demand take off Demand for more adult/better quality soft drinks has grown from, among other things, a rise in Iron Press looks like a beer and pours like a beer. significantly ABC1s, meaning that as many as seven in 10 now think it is “worth paying extra for quality That many players in the market are small, over the next goods” and legislative changes limiting advertis - local, farming companies may mean less ing to children, for example the ban on advertis - resources for building awareness, but offers a five to 10 years, ing less healthy soft drinks on TV for under-16s. chance to tap into growing consumer desire for according to Today, consumers are becoming more wary more authentic, locally produced British prod - about the ingredients in soft drinks. Drinks ucts. For example, TGI data shows that 48% of Mintel. which provide natural, healthy and even func - people buy goods produced in their own coun - tional properties are increasingly in demand. try whenever they can, an increase of 10% With pubs and bars becoming more and more points since 2005. food-led, there is a big market for more sophisti - cated alternatives to many of the carbonated soft Brand extension drinks and juices currently available. Halewood International reinforced its presence Consumers are wanting better quality, choice in the soft drinks market last year with the and healthier soft drinks made available to launch of a major brand, John Crabbie’s. them, and the on-trade is having to adapt Launched late last year as a non-alcoholic vari - accordingly. ant of Crabbie’s Alcoholic Ginger Beer, it offers Currently, the market struggles from low con - adults a premium soft drink alternative to cola sumer awareness. For example, a fifth of the UK and lemonade. Supported by a strong trade population have not heard of any brands within advertising campaign, John Crabbie’s has the sector, while only the long-established brand already gained listings in off-trade outlets such leaders (Shloer and Appletiser) are recognised as Waitrose and Morrisons. by more than half the population. Following its rapid success with consumers, John Crabbie’s launched NPD lines early this year, including 330ml and 70cl Diet and ‘Twist Which occasions people are most likely to buy a soft drink of Orange’ variants plus a range of 200ml John Base: 1,000 16+ online adults. December 2009 Crabbie’s Mixers; Fiery Ginger Beer and Dry Ginger Ale. % All products within the Crabbie’s family are To accompany a meal at a restaurant, pub or cafe 51 packaged in the iconic Crabbie’s bottle – brown At a pub/club as an alternative to alcohol 49 glass with sleek curves and an embossed label – To accompany a meal at home 44 to fit with a traditional soft drink style. John At home as an alternative to alcohol 40 Crabbie’s is now launching a new convenient At home/work as an alternative to tea, coffee 37 PET format to target the convenience market Family occasions which involve kids/elderly 33 which is currently lacking choice for premium When having guests to my home 24 adult soft drinks. During or after exercise 16 As consumers are becomingly increasingly To take when invited to other people’s houses 11 aware of their alcohol intake and the health None of these 6 issues surrounding it, more and more adults are looking for soft drink alternatives. John Source: Toluna/Mintel Crabbie’s has launched a Diet variant which Soft Drinks Internationa l – April 2011 ADULT SOFT DRINKS 43 offers a product with only 1 calorie per 100ml serving. John Crabbie’s offers both men and women a premium adult soft drink which can replace an alcoholic drink both in the on-trade and off- trade due to its great taste, and ‘adult’ appear - ance. It is not too sweet or over carbonated so that it can be drank in copious amounts. As awareness of alcohol intake increases and consumers become more and more conscious of their weekly units there will be further opportu - nities for new adult soft drinks which can offer consumers great tasting soft drinks which feel more premium than traditional draft soft drinks.

Iron Press Iron Press presents a great opportunity for Publicans to offer their male consumers some - thing that will keep them engaged at the bar if they don’t wish to drink alcohol or if they are the designated driver. It also gives men who don’t consume alcohol the opportunity to enjoy a soft drink that looks like a beer, helping remove the social pressure sometimes experi - enced when men are out with friends and not drinking alcohol. As well as being the perfect drink for an evening out with friends, Iron Press is also an ideal accompaniment to food. With 61% of food being consumed alongside a soft drink, the refreshing crisp taste of Iron Press is perfect for enjoying with traditional pub grub and spicy John Crabbie’s non-alcoholic beverages – a natural extension of a well-established brand. foods. It also has less fizz than other carbonated drinks so will not leave consumers feeling bloat - and presentation, the monotony associated with ed. the usual cola or lemonade when out with Richard Clark, Head of Innovation for friends will be removed. Iron Press looks like a Halewood International, said; “By making soft beer and pours like a beer but it is also extreme - drinks more accessible for men through taste ly refreshing.” n Great tasting premium adult Reasons people would pay more for a premium soft drink, soft drinks can in order of importance Base: 1,000 16+ online adults. December 2009 replace alcoholic % drinks, both in Health: No artificial ingredients 46 the on-trade and Healthy ingredients ie pomegranate 40 Lower sugar, calorie content without compromising taste 39 off-trade. Taste: Smooth taste ie not too gassy 30 Not too sweet 30 Unusual flavours eg elderberry, ginger & lemon-grass 27 Other: Complements a meal 21 A well-known brand 16 Sparkling, not still 14 An ethical, environmental brand 13 Stylishly presented ie attractive bottle 9 None of these 19

Source: Toluna/Mintel www.mintel.com www.halewood-int.com

To discuss advertising opportunities... email: [email protected] or call +44 (0)1202 842222 44 rECruITMEnT Soft Drinks Internationa l – April 2011 Click on future employment with boards and networks

etting it right’ when recruiting is vital to ‘G the growth and bottom line of any compa - ny. Hiring the wrong person, or failing to hire anyone at all, can cost businesses a huge amount not just in salary but also in time. Recruitment has changed dramatically since the days of high street agencies being the only port of call. These Social media days, people mainly look for jobs online and/or and web-based in specialist publications. Because of this, some employers are ‘growing And the current economic climate means that their own’ staff. Sue Skinner, Britvic Human recruitment not only are there more people looking for work, Resources Director, says: "Engineering skills are but that there are tighter restraints on the money essential to our business, yet we have found that platforms are that can be spent on finding the right candidates. there are not enough good quality skilled engi - At a time when more than £7 billion is spent neers in the market. We firmly believe that playing an annually on recruitment, the drive is on to make apprentices are an important part of Britvic's every penny count. recruitment mix and are essential to supporting increasing role. the growth of manufacturing in the UK." UK soft drinks booming Scottish soft drink giant, AG Barr has a similar Bucking the current trend, the soft drinks indus - approach to developing staff. As part of the com - try is booming in the UK, with the popularity of pany’s commitment to recruiting and developing non-alcoholic beverages continuing to rise. And its own staff, there are a number of apprentice the higher alcohol duty rates applied again in maintenance engineers based at Barr’s this year’s budget will presumably only con - Cumbernauld factory. tribute to the sector’s success. Of course, some companies still prefer to go However, a growing industry ultimately down more traditional routes but more and more means more staff and recruiting employees with companies are going direct to candidates and the right skills is potentially a problem for using their own staff to trawl through applicants. employers in the sector. As Jill Ardagh, Director However, as mentioned earlier, this is time-con - General of the British Soft Drinks Association, suming and therefore expensive. say: “Our industry’s success is based on its plans for the future, investing in new products…. and New technologies, new tools in the skills of its people.” Whether using agents or using in-house staff to attract candidates, employers need to use an increasingly complex array of tools to attract the calibre of staff they need. As mentioned, they can find people via agents, by advertising online or using social media, such as LinkedIn and Facebook. However, using social media to find a job is still in its infancy, as half of candidates and recruiters polled prefer to use other means. Given that current statistics show that a quar - ter of the time people spend online is spent on social media sites, it might seem particularly strange that the so-called 'Net generation', or Generation Z, isn't using social networking sites to find employment. So why is this? First, people don't want their boss to think that they use Facebook at all during the day and some employers block its use simply because employ - ees are there to work, not to raise a successful Farmville crop! Second, we have all read about the people who have been sacked for letting slip things on Facebook, which they really didn't want their employer to find out. From the airline employees who branded their passengers 'chavs' to the people who have ranted about their boss and colleagues on updates, social networking Soft Drinks Internationa l – April 2011 CLICK ON FUTURE EMPLOYMENT 45 sites could be viewed as the graveyard of employment rather than its birthplace. However, due to its sheer prevalence, social networking must soon become as popular for finding jobs as other internet means. Business networking appears much more acceptable to employers and candidates than social network - ing sites. For example, LinkedIn is already used to great effect by headhunters, particularly in the USA and UK. Similar caveats apply to its use however. Employers might not take kindly to 'open to career opportunities' on a profile and the use of a work e-mail address may not be the best idea, particularly if the address can be accessed by others at work. Being linked to J Smith of Headhunters R Us on an update might just give the game away to the boss, if looking elsewhere for employment! One anonymous way of weeding out people who may not be a perfect match, or finding work without alarming a current employer, is to use job boards. Some of the multi-discipline ones, such as Monster or Gumtree, operate powerful search engines to find specific vacancies by key word search. This can and does work but, increasingly, candidates are using job boards which are specific to one sector. The modern recruitment mix Johan Hallvig, Business Development Manager So how do employers in the sector find, and just of www.chinchinjobs.com, a jobs board specifi - as importantly, retain good staff? Britvic Soft cally for the drinks industry, says: “Our business Drinks, the largest supplier of branded still soft gives drinks companies the opportunity to com - drinks in the UK, now employs almost 3,000 municate directly with a talent pool already people in the UK and Ireland. Th company uses skilled in the industry. It saves them time and job boards, its own site and agents to find staff money when it comes to recruitment. Both and keep them by communicating the company’s Britvic and Coca-Cola are advertising their strategy and objectives with the staff. Paul vacancies on our website.” Moody, Britvic’s Chief Executive says: “Establish the ultimate goal of your business and explain it International reach clearly to your staff. It is important for all mem - The globalisation brought about by internet bers of staff to know the wider plan for the com - search means that the competition to find the pany as well as where they fit in to it on a local best people isn’t limited to the UK. British com - level.” panies are looking all over the world for talent The Coca-Cola Company, which employs and are happy to pay search and selection com - around 4,500 people across the UK at manufac - panies to find the perfect match for their top turing sites, regional offices and depots, is anoth - jobs. Bill Carling, Chairman of The Carling er employer which places its employees at the Partnership, key search and selection specialist forefront of its business strategy. In its global in the drinks industry, says: “We are currently workplace rights policy, the company says: “The busier than ever and have placed as many candi - success of our business depends on every dates internationally as we have in the UK in the employee in our global enterprise. We are com - last year.” mitted to fostering open and inclusive work - This has its flip side however, as not only can places ... where all employees are valued and talent be recruited from around the world but it inspired to be the best they can be.” can also leave the country, unless UK employers So it would appear that the old-fashioned can match the attractions of working for foreign ‘bricks and clicks’ method of recruiting is dying firms. It is estimated that before the end of this out but pure ‘clicking’ – on job boards, specialist decade, China and India will have doubled their sites and social networks – is the future. It is a share of the world economy. British employers future which must be carefully mapped out, will have to compete for talent with companies however, to achieve the best results for employer from everywhere else in the world. and candidates alike. n Jane Wharam.

Make a splash in the drinks industry 46 EVEnT PrEVIEW Soft Drinks Internationa l – April 2011 Interpack the first of SDI’s two-part coverage

bout 2,700 exhibitors from some 60 coun - Atries are expected to participate in Interpack, a leading event for the packaging industry which takes place from 12th to 18th May at the Dusseldorf exhibition centre. The lion’s share of hall space – 10 halls – has been booked by com - panies supplying processes and machines for packaging, followed by packaging materials and Every three manufacture in more than four halls. SDI selects Bottles produced with Millad NX8500E will exhibit highlights impacting the soft drinks industry. excellent gloss and transparency. years, the world First time exhibitor Arpac Europe Ltd will be showing examples of its wide range of end-of-line bars, which still require a traditional drive system, of packaging packaging machines. Arpac is also looking for are equipped with a new generation of mainte - more distributors in Western Europe. nance-free chains. Hall 13, Stand C47/D48 meets in On display will be working examples of the fol - Feige Filling appears as part of the Haver lowing fully automatic machines: case and tray Group stand and will be highlighting its turnkey Dusseldorf. packer EL-2000; twin reel shrink wrapper 25TW- production lines, a bespoke solution for cus - 28; L bar shrink wrapper and tunnel L26-VT; fold tomers’ individual production requirements. The and lock tray erector MTE-1200; dual handed case entire process technology is delivered completely erector MCE-3400; semi automatic turntable pal - interface-free starting with storage, followed by let wrapper Pro-WnW; and an HMiQ Control filling and subsequent labelling and finally pal - System. Hall015, Stand 15C21 letising. Feige will also highlight its high speed Cermex is presenting its new range of shrink- pail filler Type 410 with lid-placing robot, central - wrappers without sealing bar, VersaFilm. With the ly operated via the Feige touch-panel and effi - TS range of machines Cermex already has estab - cient storage system in drumpack-style. Hall 12, lished a well-earned reputation in shrink-wrap - Stand D08/E07 ping. The VersaFilm range is divided into three Goudsmit Magnetic Systems from Waalre, The functions: product infeed, selection and lapping, Netherlands will demonstrate a lightweight pal - film shrinking in a heat tunnel. Instead of think - letiser magnet suitable for palletising filled glass ing in terms of a machine solution, modular archi - jars. Using the powerful Neoflux magnet in an alu - tecture considers each function separately, which minium housing, it is possible to work with a in the end increases tenfold the overall added smaller robot arm, yielding a significant cost sav - value. The modular design and the addition of ing. In addition, the customer-specific design of numerous servo-drives have lead to the removal of the connection to the robot arm provides a further a large number of transmission chains, and conse - saving of several pounds in weight. If desired, the quently the disappearance of recurring lubricating palletiser will be equipped with vacuum pistons operations. In addition, the collating and lapping to remove the intermediate paper sheets.

Cermex's VersaFilm range offers added value. Goudsmit Magnetic Systems palletisers – custom made. Soft Drinks Internationa l – April 2011 INTERPACK 47

Providing an additional gripper for removing the empty pallet is also possible. Even at an accelera - tion speed of 2m/sec2 the load will remain suit - ably under the magnet plate. Hall 4, Stand G27 Plastics additives producer Milliken of Ghent, Belgium, will be at Interpack to demonstrate how its market-leading Millad clarifying agents and Hyperform HPN nucleating agents can make major contributions to converters’ process eco - nomics while ensuring improved product per - formance. Thanks to recent developments these additives are increasingly popular in a wide range of technologies used to process various types of polypropylene and polyethylene. Milliken’s stand will highlight their advantages in several specific areas: thin-wall injection moulding, production of caps and closures, blow moulding of bottles and containers, thermoforming, and film extrusion. Hall 10 Stand C32 International consumer packaged goods compa - Feige Filling automatic mixing and packaging lines. nies and private label brands can enjoy sharpened insight into the latest processing and packaging adhesive labelling. Hall 13 Stand 13A45 innovations and trends when they visit the PMMI Schubert of Crailsheim, Germany, will be pre - stand where they can connect with the North senting the world's first TLM packaging machine American marketplace through any of PMMI’s which features fully-automatic tool changing. more than 560 member companies. PMMI staff Schubert says it is a decisive step toward the ideal will also be happy to direct Interpack attendees to of digital production, which responds immediate - over 100 members exhibiting there, and will dis - ly and flexibly to changed conditions, works flaw - tribute the free 'Guide to PMMI Members at lessly and produces the smallest quantities with Interpack' at the stand. Hall 12, Stand F01 high productivity as part of a superior order sys - Gernep , manufacturer of labelling machines tem. Another new item is a TLM packaging line located in Southern Germany, is presenting its for shipping cartons featuring an integrated TLM- recent innovations. For wrap around labelling, P4 palletiser. Again, the idea here is to lower costs two machines are on show: Rollina labelling and work more effectively. Visitors interested in machine for pre cut paper or plastic labels from technology can immerse themselves in the world the label magazine and the Rollfed labelling of packaging robots with Schubert. You'll find 40 machine for labelling of OPP labels from the label robots and 32 transport robots in continuous oper - roll. The glue application of both rotary labelling ation. Hall 14, Stand A06/B11 machines results from a special closed hot melt Continued overleaf unit. The self-adhesive labelling machine Labetta Sk is a further highlight. Appropriate servo drives located at the dispenser transfer the labels precise - ly and smoothly onto the container, even in con - tainer recess or increased label fields. It is especially useful for exclusive label designs as well as no-label-look and water resistant plastic labels. For wet glue labelling the company's Labetta labelling machine features innovative overlay gear which allows precise label adjust - ment. The glue segments are individually adjustable which guarantees a precise and consis - tent glue application. Especially flexible is Labetta Combi which combines wet glue, hot glue and self

For this two-layer loading the TLM machine positions the upper lemon juice bottles head first into the gaps of the first layer. The Labetta Sk self adhesive labelling machine from Gernep. 48 EVEnT PrEVIEW Soft Drinks Internationa l – April 2011

INTERPACK Linx Printing Technologies will showcase its – continued from page 47 portfolio of coding and marking solutions in a unique setting. Under the slogan ‘Relax, it’s a Linx’, visitors will be able to experience the tran - quillity of a typical beach setting - complete with a tiki hut and a special cocktail hour at the end of each day - while examining the stand's display. Included is the company's most advanced CIJ printer, the Linx 7300, designed to avoid the hid - den costs of coding through the lowest running costs, minimised production downtime, error-free coding and future-proofing. Of particular interest is the Linx 4900BC – a total bottle coding solution designed to cope with a range of environments, specifically those that are particularly wet and humid. The Linx 4900BC comprises a robust CIJ printer with a specially developed sticky ink for Built on durable coding onto bottles and a unique air knife four principles drying system, ensuring reliable 24/7 operation and consistent code quality. Also the enhanced a centralised SL301 Scribing Laser coder, featuring Visicode Prototype Logopak 515ETG labeller. Bar code labels are technology, delivers a much clearer code onto applied to the top of packs. software cold glass without compromising on speed, while keeping running costs low. This makes the unit tions where more than one bar code label is platform ideal for coding many different types of packag - required, such as adjacent side identification of ing, particularly bottles used for drinks. Hall 11, pallets and cases, or where only packs for some enabling Stand E53 customers require RF tags. Hall 16, Stand B36 A prototype energy saving print and apply Mettler Toledo Product Inspection and real-time labeller, tag-on-demand RFID labelling, and laser Industrial Weighing divisions will present their performance printing for labels up to A3 are among develop - 360º product inspection capabilities. With new ments being launched at Interpack by automatic additions to its portfolio, Mettler Toledo can pro - monitoring ID specialist Logopak . The prototype Logopak vide manufacturers with technologies for all of 515ETG labeller has been developed for a major their product inspection needs from one source. from multiple UK dairy, which is seeking to reduce energy costs At Interpack the company will unveil ProdX, a at one of its sites by eliminating use of com - data management connectivity software solution locations. pressed air. The machine uses stepper motor that integrates data collection for check weighing, drives and timing belts in place of the usual pneu - metal detection and x-ray technologies. Built on matic cylinders and a specially designed vacuum four principles - safety, clarity, productivity and box in place of the normal compressed air operat - security – ProdX is a centralised software plat - ed unit. form enabling real-time performance monitoring Also on show is a new system for reducing the from multiple locations. The company will also cost of print and apply RFID labelling in applica - demonstrate its newest product line – CI-Vision,

ProdX, a centralised software platform enabling real-time performance monitoring from multiple locations. Soft Drinks Internationa l – April 2011 INTERPACK 49

...achieve an optimal cleaning by

GEA Tuchenhagen's product range of process components: valves, cleaner and pumps. means of a high-speed vision inspection systems, which pro - tank safety and product recovery systems. The strong vide total inspection of the finished label, print, company will showcase its new motor driven closure and container, and the latest in industrial orbital cleaners in a tank model. These cleaners mechanical weighing technologies. Hall 11, Stand B55 need a minimum of cleaning media, yet achieve Exhibiting for the first time is GEA an optimal cleaning result by means of a strong, spray pattern. Tuchenhagen , manufacturer and supplier of mechanical spray pattern. Saving and environ - process valves, valve blocks, pumps, cleaning ment protection are obvious: using a drastically devices and in-line process connections as well as reduced volume of cleaning media also means only little volumes of chemicals are needed. The company's well-known valve series T-, VESTA and VARIVENT will also be on show. They are claimed operationally reliable, easy to maintain and suitable for CIP/SIP operations. Hall 08a, Stand F 24 n

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or call +44 (0)1202 842222 SPORTS closures will feature on Bericap' s stand (Hall 10, Stand E 67 ) along with the company's latest developments in lightweighting and closures for aseptic filling. The company's push pull next generation closure requires no aluminium foil seal so that the consumer can drink from the bottle as soon as the protective cap is removed. This sports closure combines consumer-friendly functionality with an www.softdrinksinternational.com approximately 30% higher flow rate compared to conventional products. www.interpack.com 50 EnD-oF-LInE PACKAGInG Soft Drinks Internationa l – April 2011 Making the case it’s the partnership that counts

apidly growing in strength since its forma - Rtion in 2010 as the European arm of the Arpac group USA, Arpac Europe which has a 30- year track record in manufacturing a wide range of shrink wrapping, case and tray packing and Stretch Wrapping machines.

Increased flexibility Launching a new packaging machinery supply up of new markets.” business in the current financial climate may not Tony continues, “End-of-line packaging by its now, more seem the most logical step, but Arpac believes its very nature is often the last area of a production philosophy of working in partnership with its line to receive investment. Even in the 21st cen - than ever, customers delivers real benefits to both parties tury, it is common to see a virtual lights-out oper - improvements and that this partnership is even more important ation in the process area, a few machine-minders when times are tough. Arpac believes that this in the primary packaging area but a whole army in productivity philosophy will continue to help it grow the of operators at the end of the line.” However business in Europe and create long-term rela - Tony sees this as an advantage for Arpac because will reap real tionships with customers. there are more opportunities to automate the end Tony Hacker, General Manager of Arpac of the line than in any other area of a factory. “As rewards. Europe, feels that although the state of Europe’s long as we work hard to help customers make the economies remains unclear, opportunities are move, we can still carry on generating new busi - also being created. Although financial uncertain - ness.” ty is making the release of capital expenditure increasingly difficult, Tony feels that the team at Understanding the requirement Arpac has the right approach to persuade cus - Price is most definitely not the only issue tomers of the short and longer term benefits of according to Tony. Although machinery manu - end-of-line packaging automation. “I genuinely facturers must offer good value for money and believe that now, more than ever, improvements in productivity will reap real rewards for our customers. These could include competitive advantage, increased flexibility, the ability to change packaging styles in line with market demands, a reduction in costs and the opening

Arpac Europe. Tel: 01462 743002 Email: [email protected]

Soft Drinks Internationa l – April 2011 51 keep a keen eye on cost, reliability and capability are of equal importance to customers. Arpac’s approach is to work very closely with its customers to fully understand where an oppor - tunity exists, the benefits that can be delivered, the challenges and pressures the customer is under, the return it needs and cru - cially, other opportunities that might exist if only the machine were capable. This approach works best when there is an atmosphere of trust between supplier and customer, which allows a partner - ship to develop, ultimately benefiting both parties. A good example of this is a large project Arpac has secured recently. It was clear from the outset that, for the project to suc - ceed, an open approach would be required. Both Arpac and the customer would incur costs in preparing the proposal, and the return on investment was not clear from the outset. If the customer had not been comfortable in sharing details of its needs and objectives then the full scope of the project could never have been clarified and could not have proceeded. Similarly, Arpac’s willingness to take responsibility for a num - ber of areas of the system that it would not normally supply, was key to achieving the level of automation required to justify the customer’s seven-figure investment. A lot of hard work was put in initially to ensure that the pres - entation to the company’s board was correct, attractive and properly justified. The proposed system provides automation from the discharges of a number of injection moulding machines all the way through to automatic palletisation for two types of packaging format, one for wholesale, one for retail, including:- • Robotic pick and place • Automatic guided vehicles • Conveying • Automatic shrink wrapping • Fitment insertion • Labelling • Automatic tray packing • Automatic stretch wrapping • Automatic pallet wrapping

Another example of Arpac’s approach to business was a recent order for one of its new case erectors, the MCE-3400. The customer was originally looking to spend as little as possible. It was only after being encouraged to discuss more openly the true extent of the application that it became clear a machine that can handle both left and right hand cases would allow the customer to save more money that he originally realised. So although the Arpac machine cost a little more than the competitor’s it was selected as it reduced the pay-back from 14 months to a little under 10. Arpac’s range of range of shrink wrapping and stretch wrap - ping machines is complemented by a wide range of corrugated packaging machines including case and tray erectors and pack - ers. All are manufactured to Arpac’s same high standards and are supported throughout Europe by Arpac Europe and its grow - ing network of distributors. n

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email: advertising@ softdrinksinternational.com or call +44 (0)1202 842222 52 EnD-oF-LInE PACKAGInG Soft Drinks Internationa l – April 2011 Driving development cost reduction and operational efficiency

n the current economic climate, food and bev - Ierage manufacturers are increasingly aware that, in order to be competitive, the manufactur - ing process can not stop with the forming and filling of the package. In fact, innovative, auto - mated and flexible end-of-line packaging plays an important role in overall operational cost and to the shelf. Ensuring that the package arrives to resource efficiency. the consumer in perfect condition is not an easy Physical At Tetra Pak we work with trusted partners to task, especially today with goods being trans - protection, ensure cost savings and logistical improvements ported from one side of the world to the other in the delivery of our packages from the plant to and sometimes under tough conditions. functionality and the retail shelf and eventually to the consumer’s table. But being cost effective is not the only con - Protection shelf appeal are sideration: the physical protection of the pack - To address the customers’ need for physical pro - age, which in turn protects the product, as well tection as well as for operational and cost effi - also key as the secondary package’s functionality and ciency, we recently launched the Film Wrapper shelf appeal are also of critical importance. 32 (FW32), which is part of the Tetra Pak® requirements, iLine™ solutions for Tetra Pak® A3/ Consistency CompactFlex iLine™ platform. The FW 32 is according to Physical protection of the end-of-line package is built on the stretch wrap technology, which, by Matteo rosi. of paramount importance, especially for food using a highly stretchable material, reduces the and beverage producers. In fact, our customers amount of film needed to shrink-wrap multi- need the confidence that the appearance of the packaged units compared to the shrink film sys - package containing their products will be the tem. As the film, either plain or printed, is same through the supply chain, from the factory stretched around the packages only a minimal amount of energy is needed to shrink the open- end of the multipack. Furthermore, space reduc - tion is achieved along the packaging line as the shrink tunnel is omitted in the FW32. The film wrapper also provides customers with a high flexibility. In fact, the FW32 can run packages with different sizes and shapes as well as change a single row pattern to multiple rows by simply pushing a button.

Functionality Functionality is another requirement that needs to be considered when developing a new end-of -line packaging solution. For example, retailers want a secondary packaging that is easy to open, display, restock and, eventually, dispose of. Often the way that secondary packaging func - tions is a factor in a retailer’s decision whether or not to stock the product. Is it easy to store? Does it create a lot of waste? Is it easy to move from the stockroom to the shop floor? These are all ques - tions that retailers ask and that we, as well as our customers, have to answer. To meet the need for functional secondary packaging, our solutions include the Adalis™ Wrap Around Box with integrated carry handles and easy opening technology. This technology has three different options. One option, allows for an integrated carry handle using Adalis™ Sesame® Tape technology. The second option, Soft Drinks Internationa l – April 2011 DRIVING DEVELOPMENT 53

Protection, functionality and shelf appeal – Tetra Pak’s comprehensive range of secondary packaging innovations. called Adalis™ Access™ Tape, enables con - package stands out on the shelf and grabs con - sumers to easily open the secondary package sumers’ attention. A well positioned end-of-line without using scissors or other sharp objects. packaging option can significantly help with The third option, called the Adalis™ Open- brand awareness through branded RRP and also Sesame® System, is designed to give retailers a provide retailers with excellent opportunities for quick and easy way to turn a wrap-around box displaying their products in a way that will help into retail ready packaging (RRP). drive sales. For example, we recently developed an easy- Shelf appeal to-carry, eye-catching distribution/display unit This is the third requirement that must be con - for the Tetra Brik® Edge™package. This shelf- sidered. There are so many packages on super - ready packaging uses approximately one third market shelves today that if consumers can’t less material than those used for other similar Matteo Rosi is Product easily find what is on their shopping lists, they packages and can be placed directly in the Director Materials and will buy on impulse instead of buying their chiller, minimising labour and stock costs in the Secondary Distribution favourite brands. For this reason, it is vital that a supermarket. n Solutions at Tetra Pak. Subscribe today! to receive your monthly copy of SDI...

email: [email protected] or call +44 (0)1202 842222 Annual subscription (12 issues) European Union: £110, €150 Rest of World: £125, €170, $200 www.softdrinksinternational.com 54 EnD-oF-LInE PACKAGInG Soft Drinks Internationa l – April 2011 Sustainable film 100% recyclable, 20% renewable

ver the past few years Ceisa Packaging has Ointroduced a series of innovative products to the market with sustainability at the heart of all development. Ranging from ultra-thin printed shrink film to oxo-biodegradable products, reduc - ing carbon footprint is the ultimate goal. The latest offering from the enterprising France-based com - A new wheat- pany is Green’Core: a brand new shrink film pro - based film is set duced using plant-based materials. to help brands What is Green’Core? Extrusion of film. Green’Core is a shrink film that is manufactured fulfil their with 20% plant-based material and 80% standard ple. Finally, different species of wheat are grown PE resin. This 20% is derived from wheat and has for three primary purposes: human alimentation, environmental been developed alongside Roquette – a world animal feed and industrial purposes. It is from leading bio-ingredients producer. With this per - this industrial part which Ceisa Packaging draws initiatives. centage of plant-based material, customers will its raw material, therefore not affecting any valu - achieve a massive 25% carbon footprint reduction able food sources. in comparison with standard PE shrink film. What is more, when compared to cardboard solutions, Technically and visually stunning the ecological savings are huge: up to 75%. Throughout the development and launch of any The primary advantages of Green’Core are clear, new product, Ceisa Packaging will not settle for precise and easy to communicate: recyclable and any performance compromises. It is crucial to renewable. Research suggests that these are two maintain the rigidity and cohesion of the film concepts which resonate most potently with con - which is extremely important so that it can run on sumers. Green’Core can be recycled on numerous high speed wrapping machines and produce occasions for various applications and this comes strong and resistant multipacks. Furthermore, to from one single extraction of raw material. The maintain a high gloss film is extremely challeng - life cycle analysis of this product is extremely ing. However, Green’Core will perform and look favourable when compared to alternative packag - like any standard PE shrink film, offering an ing solutions such as cardboard. What is more, the excellent platform for companies to communicate wheat-based resin is completely renewable as it is their environmental initiatives and credentials. harvested on a yearly basis. Choosing to partner with Roquette and use a An industry pioneer wheat-based resin is a vital component in a long Ceisa Packaging has been working closely with list of benefits on offer when using Green’Core. Roquette over the past year. The two companies France is one the world’s largest producers of have struck an exclusive deal to work together for wheat and therefore transportation of the raw this particular technology. As the first shrink film material is reduced, particularly compared to manufacturer to launch such a product, the team other ‘green’ solutions which use materials at Ceisa Packaging sees a bright future for this pio - imported from South America or the Far East for neering product. Nevertheless, despite being the example. Additionally, wheat requires very little first shrink film manufacturer to embark on such water during growth compared to corn, for exam - a project, other global players have invested heav - ily in similar concepts and it appears Ceisa Packaging is in good company in launching this initiative.

A bright future The Ceisa Packaging team believes it is onto a winner with its innovative shrink film Green’Core. With a film that is both recyclable and renewable, global brands all over the world will surely see its potential. Taking into account some of those already pursuing their own ‘plant-based projects’, there is no doubt Ceisa Packaging is heading in the right direction with Green’Core. As pressure mounts on the packaging industry to bring sustainable solutions to the market, it is products like this which will become vital as we www.ceisa-packaging.com all search to limit our environmental footprint. n WELCOME TO THE WORLD OF METAL PACKAGING MAY 10–14 ESSEN GERMANY

WWW.METPACK.DE

Media Partner: 56 DEVELOPMENTS Soft Drinks Internationa l – April 2011

stone for Tetra Pak. Three of the company’s factories – Kunshan (China), Milanovac (Ser - bia) and Izmir (Turkey) – were honoured Process with the TPM Special Award for outstanding lead-time reduction and delivery of consis - tent quality packaging material and service to customers. reliability During his keynote presentation, Selami Ulusoy, Director of Tetra Pak’s packaging of formulation material factory in Izmir, highlighted how the TPM approach has contributed significantly process to the success of the business. He noted: “Since the introduction of the WCM pro - ONE of the challenges in the production of database and can be retrieved at any time gramme in 1999, we have boosted our pro - beverage products is making sure the for - for monitoring and reporting. The system duction by an average 10% a year, without mulation process is reliable and secure. Met - runs on personal computers as well as significantly increasing staff or equipment. tler Toledo specialises in providing such rugged industrial terminals, suitable for wet, TPM is an empowering, structured and sus - security. Its networked software solution harsh and hygienic sensitive areas. tainable approach which enables us to opti - FormWeigh.Net combines a powerful for - If used in regulated industries, such as mise resources by questioning every loss mulation software and reliable weighing nutraceutical production, FormWeigh.Net and relentlessly improving our manufacturing technology to guarantee security and full can be enhanced with additional functionality activities,” he said. traceability for each recipe together with to achieve 21 CFR Part 11 or 21 CFR Part The JIPM is among the world’s most efficient user guidance. 111 compliance. authoritative institutes for evaluation of The latest development, FormWeigh.Net World Class Manufacturing production V2.0, is designed to streamline and stabilise implementation. TPM aims to reach zero dispensing and formulation tasks. It also machinery breakdowns, zero accidents and improves process efficiency and maximises TPM approach zero defects by involving all plant employees production yield. Key elements include the in the manufacturing process and integrating clear and easy to understand dialogue of the awarded maintenance with production. The JIPM user terminal with the operator in the dis - awards demonstrate adherence to best-in- pensing and formulation area. Plus security TETRA Pak received 12 Total Productive class practices and commitment to continu - features, such as barcode verification scans Maintenance (TPM) Awards from the Japan ous improvement as a world class and traceability, are also available. Institute of Plant Maintenance (JIPM) during manufacturer in terms of controlling and All recipe details, order data and executed its annual award ceremony in Kyoto, Japan. improving the quality, environmental impacts work steps are stored in the centralised This year’s awards mark an important mile - and costs of production.

Industry's largest separator

A NEW Vibroscreen High Capacity, Two- Deck Classifier from Kason, said to be the industry's largest, separates up to 77 tonnes per hour of bulk solids into three fractions. Measuring 2540 mm in diameter, it classifies bulk chemicals, minerals, plastics, foods, dairy products, pharmaceuticals and other materi - als ranging from dry bulk solids to solids- laden slurries. Quick-disconnect clamps between each screen frame provide rapid interior access for inspection, screen changes and wash down. An optional Air- device pneumati - cally raises any of the screen frames, enabling one operator to rapidly perform what was previously a two-person task. The classifier contains two horizontal screens located one above the other in a vertical, cylindrical housing supported on a circular base by rugged springs. An imbal - anced weight gyratory motor affixed to the housing imparts vibration. Material to be separated is fed onto the Kason's new Vibroscreen® High Capacity Classifier. centre of the top screen, whose mesh is the largest. Oversize particles are moved to the gressively smaller toward the bottom of the in stainless steel finished to industrial or san - screen periphery in a spiral pathway, and dis - screener. itary standards. charged through an outlet, while undersize The gravity-fed unit can operate on a Other options include various anti-blinding particles drop through to the centre of the batch or continuous basis. Constructed of devices, clean-in-place construction, and next screen. The mesh sizes become pro - epoxy-coated carbon steel, it is also offered automatic lubrication systems. Soft Drinks Internationa l – April 2011 PROCESS 57

Filter for In brief… demanding l This year's September 2011 Pack Expo show marks the first appearance of process - applications ing equipment on the Las Vegas show floor. “We’re excited about bringing processing to FLUOROFIL filter cartridges from Porvair Pack Expo Las Vegas. Attendees at last year’s Filtration Group are manufactured using a show let us know they were pleased to highly hydrophobic Gore ePTFE membrane. come to Pack Expo and find total systems The enhanced ePTFE membrane offers solutions. I am certain Las Vegas attendees exceptionally high gas flow rates at low will have the same reaction,” said Charles D. pressure differentials. When combined with Yuska, President & CEO of PMMI, the show's quality all-polypropylene components and organiser. high integrity manufacturing techniques, the Fluorofil filter cartridge is claimed ideal for l The newly opened Universal Pasteuriza - the most demanding process conditions. tion Company (UPC) in Lincoln, Nebraska, The new 2011 validation guide describes gives food processors a convenient new the results of testing Fluorofil cartridges option for enhancing the safety of their under the approved protocol ASTM F838- products. Using a 350 litre High Pressure 05, a rigourous test for evaluating the bacte - Processing (HPP) system from Avure Tech - rial retention characteristics of membrane The 2011 Fluorofil Validation Guide from nologies of Kent, Washington, Universal Pas - filters used to sterilise liquids. The test data Porvair Filtration Group. teurization began providing the confirmed that standard production Fluorofil post-packaging safety step on a contract filter cartridges will retain very high chal - all components used in the Fluorofil filter basis early this year. The company is a new lenge levels of the industry standard test cartridge are non-toxic and biologically inert venture established by the founders of Uni - organism Brevundimonas diminuta . To demon - to comply with USP Class VI – 121OC and versal Cold Storage. strate sterilisation capabilities in a dry gas Code of Federal Regulations (CFR), Title 21. “We are like a one-stop shop,” said Jeff process, the Fluorofil filters were challenged Fluorofil filter cartridges are also demon - Barnard, UPC Business Manager Barnard. “In with aerosolised phage, as demonstrated strated to retain integrity after repeated just one phone call customers can arrange using MS-2 coliphage and aerosols of non- steaming in place cycles (SIP). Data is pro - for most post-production needs - from vegetative spores, as demonstrated using vided to demonstrate the high performance short-haul transit to storage, freezing or spores of Bacillus atrophaeus . liquid flow and air flow characteristics of Flu - thawing, pricing, coding, and dating, and, now, Further information is provided to show orofil membrane cartridges. food protection.”

Applying air

JETAIR Technologies designs and manufac - tures high-speed centrifugal blowers, air knives and drying / blow-off systems. The company's JetAir's High-Speed Direct Drive Technology claims to lead the industry in power, efficiency, reliability, smart control and compactness. The company states: “We work through the challenges you face and engineer smart solutions that work. Our comprehensive approach means your system operates at peak efficiency and minimised downtime. We make sure you'll apply the right air... at the right moment... to achieve the right result. It's this forward-thinking approach that puts you ahead.” The company's blowers are suitable for high-flow/moderate pressure applications where efficiency, performance and system compactness are critical. In many applica - tions, one JetAir Technologies' system can replace multiple regenerative or compressed air systems achieving customer savings and quick returns on investment. The products are assembled in the US where the company also provides system design and testing facilities for customer applications. We have an additional support and fabrication location in Germany.

JetAir Technologies is dedicated to producing the most advanced high-speed centrifugal blower systems available. 58 DEVELOPMENTS Soft Drinks Internationa l – April 2011 Packaging Linerless closure technology for aseptic

PORTOLA Packaging Inc of Naperville, Illi - nois, has developed new Steri-Shield linerless plug closure technology for aseptic beverage packages. The company is one of the first North American manufacturers to commer - cially produce linerless closures that can meet the rigorous demands of aseptic appli - cations. The category has traditionally used closures with thermoplastic elastomer (TPE) or foil liners to achieve seal integrity for both low- and high-acid beverages. By elimi - The Steri-Shield linerless plug closure. nating the liners, the plug design helps min - imise package cost and contributes to tic linerless plug closures are compression deliver the desired seal performance, but it material source reduction. moulded using a proprietary resin blend is easier for consumers to open because “The challenge was to engineer a design which includes high-density polyethylene. there is no liner to negatively impact that creates an effective cap-to-bottle seal The end result is a lightweight closure which torque,” said Robinson. for aseptic drink products without using a does not fail during the sterilisation and/or The plug closures can be made in a vari - liner. The plug design had to mate with the distribution process. Additionally, the struc - ety of sizes ranging from 38 to 43mm, with bottle finish inner surface to create an effec - ture can withstand an aseptic sterilisation or without a tamper-evident band. The cap is tive seal. It also had to withstand stringent environment of up to 140ºF. ideally suited for a wide range of aseptically- aseptic filling conditions,” explained Roy “Brand owners are constantly looking for filled beverages including: juices, isotonics, Robinson, Vice-President of Business Devel - ways to meet consumer needs. Not only dairy, energy drinks, milk, vitamin waters, opment, Portola Packaging. Steri-Shield asep - does Portola’s new plug closure design drinkable yogurt, and teas.

Eco-friendly Preform PET keg production up

SPECIALIST plastics packaging technology THE US Casey Container Corporation, business Petainer has launched an environ - designer and custom manufacturer of mentally-friendly, economical, alternative to biodegradable PET plastic preforms, has metal kegs for draught beverages. It is a increased its initial order for preform man - lightweight beverage container manufac - ufacturing equipment for its first biodegrad - tured in recyclable PET which is designed able preform facility in order to meet for one-way use. The keg is available with estimated increased demand for its preform one-way, low cost fittings which allow it to products. The company will now be able to be connected to existing tapping systems. produce 200 million preforms annually and Petainer Kegs, unlike other plastic variants anticipates that production will be under - and metal kegs, can be supplied either way in the second quarter of this year. complete and ready for filling or as ‘pre - The company licenses EcoPure, a revolu - forms’ that can be blown near the point of tionary second-generation proprietary and use. This second option provides further Petainer Kegs are fully and easily recyclable, organic additive, which once added to a environmental and economic benefits. The meeting all the essential requirements covered resin renders the plastic biodegradable. kegs are available in 15, 20, 30 and 40 litre by EU regulations, including suitability for both Casey Container says it is responding to sizes – all with Micro Matic compatible fit - mechanical and ‘energy from waste’ recycling. an increasingly large and growing demand tings. for a biodegradable plastic bottle and con - Nigel Pritchard, CEO of Petainer, said: tunities and offer easier response to short tainer solution. According to industry esti - “The Petainer Keg offers a significant break - term peaks and troughs in demand. Key mates over 200 billion single-use plastic through in the sales and marketing of vol - environmental benefits include low material bottles are consumed globally per year. In ume beverages. It opens up new channels usage, compared to returnable metal kegs America approximately 34 billion plastic and markets and provides a step change in and other one-way kegs, and a lightweight single-use bottled water bottles are used environmental performance – as well as construction which reduces supply chain per year, of which approximately 75% end reducing costs and improving cash flow.” environmental impacts. Twenty to thirty per up in landfill. Casey Container is confident a Compared to metal kegs, Petainer Kegs cent more liquid can be transported on a substantial number of these can be are less costly, have a reduced environ - single vehicle using the 20 litre Petainer Keg replaced with its biodegradable plastic solu - mental impact, open up new market oppor - than with a standard metal keg. tion. Soft Drinks Internationa l – April 2011 PACKAGING 59 Cans post strong Smaller neck growth CONSUMER studies have shown that smaller neck sizes between 32 to 35mm are IN 2010, the European beverage can market more convenient for drinking compared to hit 54.1billion cans, up 5.2% from 2009. The 38mm neck diameters. As a result Bericap latest statistics from BCME (Beverage Can has developed the DoubleSeal 33 closure, Makers Europe) show that despite tough featuring a 33mm neck finish developed by economic conditions last year, there was Sidel. The closure was introduced to the strong growth in the beverage can market in Spanish market last year. Europe. The 33mm solution is targeting on-the-go The UK market reached an important packs for juices, energy drinks and teas. milestone in 2010, passing the 9billion can When consumers want to drink straight mark, up 7% on 2009. The UK soft drinks from the bottle the 33mm diameter pro - market increased by 12.3% on 2009 and the vides better drinking comfort. It is also an strength of the sector is shown by the fact alternative closure diameter for larger bottle that shipments have increased by 1billion in sizes for juices and milk when light weighting two years. In 2010, soft drinks represented is the main target. Neck and closure weigh over 50% of all drinks can shipments for the together less than 6g and therefore it sup - first time since 2002. port the effort of the industry to save costs, The soft drinks category showed marked but also reduces the CO2 emission. growth across Europe, with figures up 7.5% Bericap's DoubleSeal 33 is equipped with year on year, with 26.4billion cans shipped. a folded tamper evidence band for safe Main regional drivers for soft drinks growth breaking and a specific design of the sealing were Austria, UK, Scandinavia, Germany, lip for tight sealing to ensure product Garcia Carrión was the first customer to adopt Turkey and CIS. integrity. the DoubleSeal 33.

speeds up to 30,000 (single-head version) new generation and 60,000 bottles/hour (dual head in line or in parallel). shrink-sleeve Thanks to a mechanical design that has been optimised, streamlined and is con - SLEEVER International with its engineering trolled by brushless motors, the movement subsidiary, SleeverMachines, has introduced accuracy has been improved up to ± 5/10th Sleevercombi, a new generation of high- mm. Further, format changeovers can be car - speed shrink-sleeve machines. The machine ried out in less than 20 minutes per opera - implements a proprietary patented tech - tor along with a significant reduction in nique: a floating conformator to open the maintenance costs. In addition the machine sleeve, rotary synchronised multi-blade cut - features a diagnostic display of incidents, pre - ting, transfer of the sleeve by ejection and ventive maintenance reminders, reduced position control of the product by feed floor space and fewer components. screw (single, double, with or without orien - Sleevercombi is designed to handle con - tation). The new 100% electronic machine tainers of diameters from 16 to 190mm, a calls upon servo-driven technology and con - minimum height of 30mm and maximum of trol cards which are combined to carry out 320mm and is compatible with all existing all its functions. sleeve materials (PET, OPS, TPE) and thick - Its main assets include accurate results at nesses between 30 and 120 µm.

In brief… l The Finnish company UPM Raflatac has launched a new UV-hotmelt adhesive for use with transparent and opaque films in bever - age and food labelling. The RC 7B adhesive performs well on a range of substrates, including glass and PET, and is suitable for applications requiring a no-label look. The company says the adhesive provides excel - lent performance in challenging conditions, showing good adhesion and lasting clarity even when labels are applied to moist bot - tles. High temperature tolerance also makes this adhesive suitable for packing and bot - tling processes involving pasteurisation. The Sleevercombi. 60 GREEN ISSUES Soft Drinks Internationa l – April 2011

to petroleum-based PET which results in a bottle that looks, feels and protects its prod - uct identically to existing PET beverage con - Environment tainers. PepsiCo will pilot production of the new bottle in 2012, following which the company intends to move directly to full-scale com - Bio-based mercialisation. Specific examples of PepsiCo's recent environmental innovations and green bottle progress include: Light-weighting ’s bottles with the breakthrough introduction of the Eco-Fina bottle in 2009, the lightest bottle of its size among US bot - PEPSICO has developed the world's first tled water brands; transitioning PET plastic bottle made entirely from plant- to a 100% post-consumer recycled plastic based, fully renewable resources, enabling bottle with the introduction of its the company to manufacture a beverage reNEWabottle – the first beverage, distrib - container with a significantly reduced carbon uted nationally in the US to do so; achieving footprint. our commitment to research and develop - 'positive water balance' in India in 2009 – PepsiCo's 'green' bottle is 100% recycla - ment,” said PepsiCo Chairman and CEO, through direct seeding initiatives, the com - ble and, according to the company, far sur - . “PepsiCo is in a unique posi - pany replenished nearly 6 billion litres of passes existing industry technologies. The tion, as one of the world's largest food and water across India, exceeding the total intake bottle is made from bio-based raw materials, beverage businesses, to ultimately source of approximately 5 billion litres of water by including switch grass, pine bark and corn agricultural byproducts from our foods busi - its manufacturing facilities; introducing the husks. In the future, the company expects ness to manufacture a more environmen - Dream Machine recycling initiative, to pro - to broaden the renewable sources used to tally-preferable bottle for our beverages vide greater access to on-the-go recycling create the 'green' bottle to include orange business – a sustainable business model that receptacles and help increase the US bever - peels, potato peels, oat hulls and other agri - we believe brings to life the essence of Per - age container recycling rate from 34% to cultural by-products from its foods business. formance with Purpose." 50% by 2018; and launching a groundbreak - “This breakthrough innovation is a trans - Combining biological and chemical ing pilot programme, using low-carbon fer - formational development for PepsiCo and processes, PepsiCo has identified methods to tilisers that drastically reduce Tropicana’s the beverage industry, and a direct result of create a molecular structure that is identical lifecycle carbon footprint.

ter. “This legislation will ban the bag while Joint venture set northern Territory offering a 10 cent incentive for Territorians to recycle eligible plastic, aluminium and to change GB votes for CDL glass beverage containers, bringing these recycling rates up above 70%.” plastics recycling AFTER lengthy consideration, including The legislative pathway was characterised extensive consultation, Australia’s Northern by argument and controversy, right to the COCA-Cola Enterprises Ltd (CCE) has Territory has followed the lead of its last minute when the Chief Minister, Paul announced a joint venture with ECO Plas - neighbour, South Australia, by passing legis - Henderson, weighed in with criticism of the tics to develop a new purpose-built recy - lation for a 10 cent container deposit opposition Country Liberal Party. cling facility in Lincolnshire. Around 35,000 scheme (CDL) which will come into effect “Suggestions from CLP that they sup - tonnes of PET bottles were reprocessed in later this year. The scheme is being pro - port the concept but not the model are Great Britain last year. The new facility will moted vigorously by the territory govern - clearly nothing more than an attempt to increase this total to more than 75,000 ment under the banner of ‘Cash for weasel out of seven years of support in an tonnes when it is fully operational – more Containers’. attempt to grab some easy cash,” said than doubling the amount of high-quality Included in the legislation is a ban on Henderson. “At the eleventh hour, have rPET currently produced in Britain. retailers giving away or selling single-use, they sold out? Will they roll over to the The state-of-the-art plastics reprocessing non-biodegradable plastic bags. “Every year demands of interstate big business?” plant will also supply CCE with enough GB- Territorians throw away 40 million plastic Kate Carnell, spokesperson for the sourced, high-quality rPET to achieve CCE's bags and recycle only 10% of our beverage Responsible Recycling alliance in which soft target of including 25% rPET in all its plastic containers, creating landfill, killing wildlife drink bottlers are heavily represented, said packaging in GB by 2012. and littering our beautiful environment,” the new law would lead to higher prices. CCE GB Managing Director, Simon said Karl Hampton, the Environment Minis - She accused the government of lacking Baldry, said: “CCE is committed to trans - transparency and rushing the legislation forming recycling in Great Britain. Our through parliament. investment in this project with ECO Plastics project. The new recycling facility will be “Despite repeated industry and opposi - will start to address the recycling challenges built on ECO Plastics' current site in Lin - tion calls, it’s disappointing that the NT in this country. British PET bottles will be colnshire, and will be operational next year. Government still hasn’t released a business recycled for re-use in packaging that will be The deal is a first for the British drinks case about who will pay for the expensive sold from the shelves of British retailers.” manufacturing industry. It will bring recycling administration and infrastructure costs CCE has signed a 10-year joint venture in GB full circle, as used British packaging associated with CDL,” said Carnell, who is deal with ECO Plastics that guarantees an will be recycled in Lincolnshire for re-use in also Chief Executive of the Australian Food annual supply of rPET to CCE. CCE is packaging that will then be sold in Britain. and Grocery Council. making a £5 million equity investment to Currently, CCE sources food-grade rPET The scheme covers bottles, cans and car - support construction of the new facility, from continental Europe, while around two- tons for carbonated soft drinks, fruit juice, with ECO Plastics raising an additional thirds of used GB plastics packaging is sports and vitamin drinks, waters, iced teas, £10 million to complete funding for the exported for reprocessing. flavoured milk, beer and other beverages. Soft Drinks Internationa l – April 2011 ENVIRONMENT 61 Environmental goals outlined

BY 2015 carton packager SIG Combibloc plans to have reduced CO2 emissions in its production plants world-wide by 40%, energy consumption by 35% and specific waste volumes by 25%. It is also planned to increase the percentage of FSC-labelled car - ton packs to 40% by 2015. In a new brochure, SIG Combibloc provides informa - tion on the environmental performance of its carton packaging system and its global environmental strategy. Rolf Stangl, CEO of SIG Combibloc, said: “To help us meet this challenge, we have all the information at a glance: the life-cycle of our packaging, from the acquisition and pro - cessing of the raw materials, right up to the disposal or recycling of the carton packs after use. “Independent, critically audited life-cycle assessments conducted by noted specialist institutes help us to precisely identify those SIG examines the entire product life-cycle. parameters in the life-cycle of our carton packs where we can make changes to pro - environment-related improvements. The fossil resource consumption associated with duce the greatest possible benefit for the focus here is on enhancements that address the entire life-cycle of a carton pack have environment. For us, that means 'sustainable the key environmental impact factors: the already been generated by the time the raw development' in the original sense of the production of greenhouse gases, the con - materials for manufacturing the carton term, beyond just a short term image sumption of fossil resources and the packs are delivered to SIG Combibloc's boost. In this way, we will ensure that our responsible management of the sources of production plants. system of carton packs and the filling renewable raw materials. Compared to raw paperboard, it is the machines that go with them continue to The key factors impacting on the prod - polymers and the aluminium that produce provide the basis for one of the most envi - uct's environmental performance are the the greatest share of greenhouse gases and ronmentally-advantageous packaging solu - type of material and the overall weight of consume the greatest quantity of fossil tions available for long-life foods”. the package. Here, it is the extraction and resources. In comparison to polymers (61%) For SIG Combibloc, that means taking refining of the three material components and aluminium (25% ), only a small share – effective action at those stages of the life- of the carton pack – raw paperboard, poly - 14% – of fossil resource consumption dur - cycle where the most far-reaching environ - mers and aluminium foil – that make the ing the 'Material' life-cycle stage is attributed mental benefits can be achieved. Conducted biggest contribution to the overall output of to the raw paperboard. Further, when it in accordance with internationally binding greenhouse gases. Plus, throughout the comes to the share in CO2 emissions gen - standards, environmental performance analy - entire product life-cycle, the extraction and erated by this life-cycle stage, at 21% the ses produce valid facts that enable compa - refining of the material components also raw paperboard still lags behind the poly - nies to make statements on the impacts takes the biggest share in fossil resource mers (29%) and the aluminium (50%). This that a packaging has on the environment. consumption. In other words, almost half is despite the fact that raw paperboard And so they generate important insights for the CO2 emissions and two thirds of the makes up on average around 75% of the weight of a carton pack. This is why, says SIG Combibloc, it looks making great tasting, nourishing beverages,” very carefully at the raw materials on which Cutting carbon said Alison Lewis, President, . “In its carton packs are based. The company addition to celebrating the completion of also takes steps throughout the entire prod - footprint our fuel cell installation, we're looking for - uct life-cycle to identify further environmen - ward to rolling out our innovative PlantBot - tal goals, determine appropriate actions and ODWALLA. the juice drink and smoothie tle packaging and kicking off our annual implement them consistently. Rolf Stangl producer, has completed installation of five Plant a Tree programme later this year.” said: “We aim to increase as far as possible natural gas fuel cells at its juice packaging The innovative fuel cell technology can the fraction of wood, a renewable, regener - plant in Dinuba, California. convert air and nearly any fuel source - ating raw material, in the composition of The Coca-Cola owned business uses ranging from natural gas to a wide range of our carton packs. When selecting the mate - technology originally developed for NASA. biogases - into electricity via a clean electro - rials we use, we ensure that the raw paper - The 500kW Energy Server will cut the chemical process. Their primary by-products board is manufactured from wood that can plant's carbon footprint by an estimated are water vapour, heat and a small amount be verifiably shown to originate from con - 35% while supplying 30% of the plant's of carbon dioxide. The process is so clean it trolled and responsibly managed forests, energy needs. The use of fuel cell technol - requires no emission permits. guaranteeing full traceability all the way back ogy is a further step in the company's com - to the forests of origin. We require all our mitment to reduce its environmental suppliers of raw paperboard to have their footprint. production sites certified in accordance with “Reducing our environmental footprint the internationally binding chain-of-custody and our dependence on non-renewable www.softdrinksinternational.com criteria of the Forest Stewardship Council resources is just as important to Odwalla as for a full chain of custody verification”. 62 GREEN ISSUES Soft Drinks Internationa l – April 2011 Earthship houses

WHEN Haiti was hit last year by a massive earthquake, millions of bottles of water began to flow into the country. Difficulties in rebuild - ing infrastructure and housing people have meant that bottled water and other beverages are still needed in significant quantities. This has in turn created a major waste disposal system in an area with few such services. Now thousands of the bottles are being put to environmentally-pleasing use by being included in the building materials for a low- cost version of the Earthship self-sufficient homes devised by American architect and environmentalist Michael Reynolds. The Haitian homes, more basic than the stylish creations seen in the US and elsewhere but created around the same concept, use quake rubble and other recycled material, with only about US$5000 needing to be spent on essential components. Reynolds hopes to cut An Earthship self-sufficient home in the , photo Victor Grigas. that cost in half as more Earthships are built to house some of the 1 million or so Haitians still in temporary shelters. wrapping and cardboard packaging which uses less material as well as being fully recy - Pilot project clable. Masafi also runs an innovative corpo - rate recycling initiative in the UAE, picking up METALmatters, a partnership between the Masafi claims plastic bottles from companies employing UK drinks can manufacturers, the Waste & more than 200 people, for recycling in Resources Action Programme (WRAP) and lightest Fujairah. the aluminium and steel packaging and The new 500ml bottle weighs 13 recycling industries, has announced the UAE water and juice bottler Masafi, one of grammes and uses 23% less raw material results of a pilot project designed to the region’s top FMCG brands, has added to than its predecessor. On current production, increase UK kerbside metal recycling rates. its environmental credentials by introducing that will save at least 575 tonnes of PET The project delivered significant results what it claims to be the lightest 500ml annually. Mohammad Usman, Factory Man - including a 12.9% increase in metals recy - water bottle in the UAE. The new bottles ager for Masafi’s water and tissues operation, cled in the biggest trial area of 54,283 are a further step in the company’s Carbon said the lighter bottles “also have a new households. Action Plan, devised in 2008. base innovation technology to resist the The project, the first of its kind, was con - Earlier moves have included the introduc - stacking pressure, thus reducing the damage ducted in cooperation with Nuneaton and tion of oxo-biodegradable film for shrink to bottles in distribution”. Bedworth Borough Council and East Hampshire District Council. metalmatters delivered a community outreach pro - able technology developed by Bio-Tec Envi - gramme which highlighted popular miscon - SodaStream ronmental. ceptions about recycling and educated “SodaStream’s reusable carbonation bottle residents on the benefits of recycling as Bio Bottle is the heart of our environmental benefit,” many items as possible. said Daniel Birnbaum, Chief Executive of There was an overall attitudinal shift as a A NEW Bio Bottle is to be introduced soon SodaStream. “Now with the Bio Bottle, even result, with almost one in five respondents by SodaStream International which describes our flavour packaging is eco-friendly, as we agreeing that the campaign had encouraged it as a breakthrough in food storage contain - can now reduce the environmental impact them to recycle more metals. ers. The bottle uses the EcoPure biodegrad - of our syrup containers.” In brief…

l Danone Waters of America Inc has redesigned its classic 1.5litre evian bottle as part of the company's ongoing effort to reduce its ecological impact. The new bot - tle, made of up to 50% recycled-PET, remains 100% recyclable while using 11% less plastic to weigh 3.4g less than the pre - vious design (down to 28.6g per bottle), reducing its overall carbon footprint by 32%. The newly designed bottle represents an important step in evian's environmental policy, which targets a CO2 emissions reduction of 40% between 2008 and end of 2011. Soft Drinks Internationa l – April 2011 PEOPLE 63

(formerly Artenius PET Packaging Europe) is co-ordinating its sustainability initiatives with the appointment of Billy Jansen as Group Human Resources QSE & Sustainability Manager. Magnetic Products Inc of Highland Mis - souri, a worldwide provider of both mag - netic and non-magnetic material handling APPOINTMENTS solutions, has announced the appointment of Jack W. Smylie as Director of Sales and Mar - Coca-Cola Hellenic Bottling Company keting to accommodate the company’s S.A. has announced that its Board of Direc - recent expansion and projected growth. tors has appointed Dimitris Lois to succeed Specialist plastics packaging technology Doros Constantinou who will be retiring as business Petainer has promoted two sales the Group's Chief Executive Officer later managers to newly created posts as regional this year. To ensure a seamless transition the sales directors. Urban Larsson is to become appointment will take effect in the third Sales Director for Scandinavia, covering Swe - quarter of 2011. den, Denmark, Finland and Norway, and PepsiCo has announced the appointment Herwig Libuda is to become Sales Director of Maura Abeln Smith to the position of for Eastern and Central Europe. Executive Vice-President of Government Cosimo Trimigliozzi will take up the posi - Affairs, General Counsel and Corporate Sec - tion as Chief Operating Officer of Wild Fla - retary, effective 5th May. Smith, who will vors International GmbH, a newly formed report to PepsiCo Chairman and CEO Indra Business Unit of the Wild Flavors GmbH. Nooyi, will be responsible for the company's The Business Unit will be comprised of the worldwide legal function and government Clockwise from top left: Billy Jansen, Jack W. current Wild business in Asia, Latin America affairs organisation. Smylie, Urban Larsson and Herwig Libuda, and the Middle East. It is headquartered in Comax Flavors, innovator in flavour and Sisseln, Switzerland and supported by the aroma technologies based in Melville, New shape sound legislation, regulations and pub - company's local production facilities in Dubai York, has announced two key new additions lic policy for the US bottled water industry. and Beijing. to its sales organisation: Gary Long as UK fruit ingredients supplier Cobell has Icelandic Water Holdings ehf, maker of Southeastern Regional Sales Manager and announced two key appointments to its sen - the award-winning CarbonNeutral natural Alexis Dobrasz as Midwest Account Repre - ior team. Linda Moore joins the Board as spring water Icelandic Glacial, has announced sentative. Sales and Marketing Director with overall that industry veterans Jeff Gibbons and Jon The International Bottled Water Associa - responsibility for sales and marketing and will R. 'Toad' Matsler will be joining the com - tion (IBWA) has announced that James P. be based at the company’s headquarters in pany’s executive sales team. (JP) Toner Jr has joined IBWA as Director of Exeter; Alan Leal has become Cobell’s Buy - UK sales, marketing and distribution spe - Government Relations. His responsibilities ing Director, working closely with both the cialist Product Chain has announced the include IBWA’s government affairs work at Exeter team and with South East Trading appointment of former UK and Ireland the state and federal levels, working with Office team based in Bishop’s Stortford. Heinz sales director Mike Dries as its new legislators, IBWA members and allies to help Leading PET container manufacturer APPE Managing Director.

Food safety Hands-on learning Attracting women training THE metal packaging company Crown Hold - FOR the second year running, the UK Food ings Inc has become the first corporate and Drink Federation (FDF) is supporting RQA Training, part of a global group of Partner in Packaging, a new initiative of the the Financial Mail’s ‘Breaking the Mould’ companies providing management consul - US Packaging Science Program at Clemson careers conference, and inspiring young tancy and training services for the food, bev - University. As part of the partnership, Crown women to consider the exciting career erage, retail and consumer product sectors. will donate a gift of cash for use as unre - opportunities available in the food and drink has launched a new initiative for companies stricted Program funds, and gifts-in-kind of industry. interested in public training courses. metal packaging fabrication equipment, fac - The food industry might not be the first “Clients tell us that public courses on ulty travel and regular participation of com - place young women think about when they food safety, product recall, crisis management pany personnel in the educational mission of are deciding on a career path to follow, so & HACCP aren't always available at a time the Packaging Science Program. The value of FDF will be getting the message out to over and place that suits their requirements,” said Crown’s gift is estimated at approximately 400 girls at the event, that if they are look - Managing Director, Dr Vince Shiers. “Not US$400,000 over five years. ing for an exciting, rewarding, diverse career everybody wants in-house training; so we A commitment to helping students learn with good pay and long term prospects they now manage a database of enquiries, match about metal packaging is at the heart of the should consider a career in food. up the dates from interested delegates and partnership. The laboratory equipment FDF is hosting a panel session led by then organise a course accordingly.” Crown provides will give students hands-on inspirational women from a variety of food He added: “The total number of delegates experience with can manufacturing, testing, and drink companies including Coca-Cola, required to make a course competitive and and the production of physical prototypes who will talk about how they’ve built their viable is pretty small so, as well as the bene - for research purposes. To further support stimulating careers and why they love work - fit of convenience, the courses are usually knowledge transfer, Crown will send key per - ing in the industry. quite intimate with focus on the individual sonnel to Clemson every term to lecture rather than a large group.” and mentor students on metal packaging Delegates can register their interest with - innovations. The company will also support out any commitment at www.rqatraining. the faculty to attend Interpack in Germany www.softdrinksinternational.com com/survey.html in May 2011 and 2014. 64 EVENTS Soft Drinks Internationa l – April 2011 Events Diary

APRIL 12th – 18th GERmANY 13th – 14th SWEDEN 3rd – 4th UK Interpack Nanaotechnology in Food Processing, Natural & Organic Products Europe Messe Duesseldorf Packaging and Safety Olympia Duessledorf Lund University London Germany Lund UK www.interpack.com Sweden www.naturalproducts.co.uk www.education.lu.se 17th – 20th CHINA 11th – 13th USA Chinaplas 14th – 16th SLOvAKIA ISBT – Bevtech China Import Export Fair Complex International Scientific Conference on Grand Hotel & Yacht Club Guanzhou Probiotics and Prebiotics – IPC2010 Fort Lauderdale China Doubletree bu Hilton USA www.chinaplasonline.com Kosice www.bevtech.org Slovakia PORTUGAL 14th – 15th CHINA www.probiotic-conference.net Europs 18th – 20th SIAL China Hotel Palacio Estoril Shanghai New International Expo Centre 15th – 16th FRANCE Lisbon Shangahi NutrEvent Portugal China Lille Grand Palais Lille www.vending-europe.com www.sialchina.com France www.eurasante.com 14th – 17th UAE Gulf Pack AZERBAIJAN 15th – 16th UK Dubai Airport Expo 25th – 27th World Food Azerbaijan Avex Dubai Heydar Aliyev Sport and Concert NEC UAE Complex Birmingham www.gulfprintpack.com Baku UK Azerbaijan www.avex2009.co.uk 27th – 30th PORTUGAL www.worldfood.az Alimentaria Lisboa 21st – 23rd CANADA Parque das Nacoes Fairground PackEx International JUNE Lisbon 7th UK International Centre Portugal BSDA Industry Lunch Toronto www.alimentarialisboa.com The Globe Canada London www.canontradeshows.com MAY UK 10th – 11th SWITZERLAND www.britishsoftdrinks.com 21st – 23rd CHINA Vitafoods Fi Asia-China, Hi + Ni Asia China Geneva Palexpo 11th – 14th USA Shanghai New International Expo Centre Geneva IFT10 Shanghai Switzerland McCormick Place China www.vitafoods.eu.com Chicago fiasiachina.ingredientsnetwork.com USA 10th – 11th GERmANY www.am-fe.ift.org 21st – 24th mExICO ecoPack – European Plastic Packaging Expo Pack Mexico Conference Centro Banamex Maritim Hotel Duesseldorf Mexico City Duesseldorf Mexico Germany www.expopack.co.mx www.ecopack-conference.com JULY 10th – 14th GERmANY 13th – 15th CHINA Metpack ProPaK China + BevTek & BrewTek China Messe Essen SNIEC Essen Shanghai Germany China www.metpack.de www.propakchina.com

11th – 12th USA 17th – 19th SOUTH AFRICA ABA Fly-in Drink Tech Africa Washington Court Hotel Gallagher Convention Centre Washington Johannesburg USA South Africa www.ameribev.org www.exhibitionsafrica.com Soft Drinks Internationa l – April 2011 FROM THE PAST 65

ages be required to show that he bona-fid - school cart, which was overturned, one 100 Years Ago edly intends them to be 'refreshment'? lady being thrown over a hedge. The driv - Whom will he will have to satisfy of this? er, who was flung right over the overturned From the Mineral Water What will be the penalty if he fails to con - trap, sustained the most severe injuries, his Trade Journal of vince this unknown authority? face and left arm being badly lacerated and The very proposal – with its crude indef - contused. All the other occupants were April 1911 initeness and irritating ambiguousness – more or less severely bruised. The heavy may be the parent of a whole army of van, laden with bottles and weighing about anomalies, annoyances and vexatious a ton, was also overturned, and brought What we had never imagined interferences. down the horse with it, the greater portion Who among us had imagined that the (Editorial comment on the Government's of the contents of the van being thrown out. Sunday sale of 'refreshments' – undefined new Shop Bill – S.F.) The driver, John Devlin, of Limavady, was though they might be – would be strictly con - flung from his seat and received ugly fined, as Mr Winston Churchill has assured Seven persons in a collision injuries to his head and arms, bleeding pro - the deputation of bishops, Nonconformists, Mr John Miller, a well known Limavady fusely. Both horses escaped injury. and irreconcilable Sabbatarians to 'bona-fide merchant, was driving with a party of refreshment houses'? friends to an entertainment. They had The maker who rode too fast What are these bona-fide refreshment reached Ballyquin about half-past seven Mr Tom Oswin, mineral water manufactur - houses? Inasmuch as the sale of confec - o'clock, this being within two miles of their er, of London Road, Leicester, rode his tionery is not included in the clause allow - destination, and were proceeding at a motor cycle at too great a pace. As a fact, ing Sunday trade, and inasmuch as smart pace when a large mineral water van one witness at the Nottingham police court milk-shops will only be opened under approached. In some unaccountable way described the pace as dangerous. “From restricted conditions, this would mean the Mr Miller's vehicle and the van came into twenty to twenty five miles an hour,” said serious restriction of our trade. collision. The trap was practically convert - the constable. “And when I stopped him,” But we repeat – what are bona-fide ed into splinters, the spokes being ripped said the zealous officer, “he offered to pay refreshment houses? Assuredly, if the word out of one wheel, the shafts smashed, and something towards any charitable institu - 'refreshments' permitting their Sunday sale other damage inflicted. All the six occu - tion I liked to name to prevent the matter needs defining, there is an infinitely pants were precipitated violently out of the coming into court.” “A bad case,” said the greater need for definition in this case? magistrates, and imposed a fine of £3, Will every unhappy vendor of our bever - including costs. Sourced by Stewart Farr

5. Provision of a much wider selection of 50 Years Ago drinks including wines and soft drinks. Gone will be the days when women will be From the Soft Drinks all but forced to settle for shandies through Trade Journal of being too timid to order a soft drink! Fruit juices and drinks will boom because April 1961 women like 'em! Further, coffee bars as part of the pub will spread as “coffee machines are easy to install.” New style pubs should help the industry Review of labelling In annual reports issuing lately from vari - The Food Standards Committee is to ous brewing companies, several have com - undertake a review of the labelling provi - mented on the excellent manner in which sions of the Labelling of Food Order and of increased sales of soft drinks have helped other food regulations They will not, how - towards substantial profits and indeed in ever, at present be concerned with provi - one or two instances, towards record sions relating to advertisement. results. Before the war, the average publi - The Committee would welcome written can, and often also his brewer, regarded soft evidence from interested organisations on drinks sales as almost beneath contempt, any matter coming within the scope of this but during the past 15 years, there has been review and, in particular: a growing tendency for brewers and (a) whether any of the present exemp - licensees alike to give greater thought to all and sawdust' and the 'pseudo Tudor and tions from the basic requirements of the manner of ancillary sales avenues, includ - jazzy chrome horrors' are out so far as the Labelling of Food Order should be with - ing soft drinks, tea and coffee, even milk pub of the future is concerned. Among the drawn; drinks as well as the 'harder than beer' items he forecasts as sure to be “in” are: (b) whether any of the basic require - wines and spirits departments; also to gen - 1. Comfortable surroundings definitely ments should be applied to foods other eral catering. aimed for 'woman appeal'. than pre-packed foods; David Roxan writing recently in the News 2. Soft and unobtrusive music which can (c) the extent to which the presence of of the World stated that in spending around be harkened to or ignored as one prefers. chemical additives should be declared on £15 million annually on rebuilding, mod - 3. A major revolution on the catering labels; ernising and adding to existing hostelries, side, with the replacement of those first (d) what declarations should be made the brewers are giving increasing attention cousins of the old-time railway buffet sand - when a food is used as an ingredient of to a number of 'new' factors which should wiches by palatable snacks cooked on another food; bring the pub of the near future more in line infrared grills in full view of customers – no (e) whether the use of generic descrip - with what members of the modern public deception. tions should be restricted or extended; (which differs appreciably from that of a 4. Every pub with its own freeze storage (f) whether the labelling provisions on couple of generations ago) desire or seek. and ice-shelves so that beer etc will be sold tonic restorative, medical, vitamin and According to this observer, both the 'spit ice-cold. mineral claims need amendment n FAX BACK !+44 (0)1202 848494 Soft Drinks International POST BACK! PO Box 4173, Wimborne BH21 1YX United Kingdom EMAIL [email protected] - NEW SUBSCRIBER OFFER - Receive 15 monthly issues with your first annual subscription Soft Drinks International has been reporting on all aspects of the global non-alcoholic beverage industry for more than 100 years and is read each month in more than 100 countries. From conception and design, through ingredients, processing, packaging, marketing and distribution, SDI will keep you up to date with industry trends and developments around the world. To subscribe, simply complete and return this form with payment.

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