PLANNING GUIDE
Brochure sponsored by
Welcome to MCAA 2013
MCAA 2013 is just around the corner. And this year we have a unique opportunity to step outside of our day-to-day lives, expand our minds, and explore the potential of unconventional thinking.
If you are like me, your day at the office is filled with “must do” items. Your schedule probably doesn’t allow much time for thinking about the big picture. And yet, we know that to remain competitive and continue to succeed in a rapidly changing world, we need to step back and get a broader perspective. There is nothing more important in the long run for leaders and key executives.
That’s why our theme for MCAA 2013 is Unconventional Thinking: The Essential Ingredient of Success. We have asked our incredible lineup of speakers to share with us examples of how embracing unconventional thinking has helped them succeed. We’ll do some serious thinking about the future along with the extraordinary networking and social opportunities you’ve come to expect from an MCAA Convention.
So make your plans for San Antonio now. Debbie and I look forward to welcoming you there!
Mac Lynch MCAA 2012 President
Brochure sponsored by The Incomparable Martina McBride
Her voice is as big and beautiful as a Texas prairie! Martina McBride is renowned for bringing her special brand of country ballads and crossover pop singles to audiences across the country and around the world for over 20 years. She has sold over 14 million albums and has won the Country Music Association’s Female Vocalist of the Year Award four times, the Academy of Country Music’s Top Female Vocalist award three times and a Grammy Award. She has appeared on VH1’s Divas, Today Show, 20/20, American Idol and Dancing with the Stars.
McBride was born Martina Mariea Schiff in Sharon, KS. She started performing when she was very young, first with a local band that her father fronted and then with bands in Wichita. In 1987, Martina met her husband John, who she married a year later. The couple moved to Nashville, TN, where she landed a job as Garth Brooks’ opening act. She signed with RCA Records in 1991.
When McBride’s contract with RCA expired in 2010, she started looking for a new recording home and found it in Republic Nashville, part of Big Machine Records. The company encouraged her to be bold and take risks, use her considerable songwriting skills and…frankly…be unconventional… in producing her eleventh album, appropriately titled, Eleven.
McBride was thrilled by the chance to experience what she calls first- time opportunities the second time around and she made the most of them. Six of the eleven tracks on Eleven are songs that McBride co-wrote, something she’s especially proud of since she has not always felt secure about her songwriting.
With the success of Eleven, McBride is taking her newfound spirit to new heights. She wants to continue recording and touring because, “I love it so much.”
Join us for an evening of Margaritas, Memories and Martina McBride —dinner and a concert that will crown this unconventional week.
2 Journalist, CBS Evening News Anchor Scott Pelley
Scott Pelley, anchor and managing editor of the CBS Evening News and a correspondent for CBS News’ 60 Minutes, began his journalism career at the age of 15 as a copy boy for the Lubbock Avalanche-Journal. He was the first in Lubbock to learn of President Richard Nixon’s resignation, the fall of Saigon (and the end of the Vietnam War), and other historical events of those turbulent years.
Using some unconventional thinking, Pelley found his way into jobs and stories that helped him reach the pinnacle of broadcast news. Some highlights include:
• As CBS News Chief White House Correspondent, he covered President Bill Clinton during his impeachment process. It was Pelley who broke the story that Monica Lewinsky had become a cooperating witness in the investigation. • In 1999, after joining 60 Minutes, Pelley landed the first interview with President-Elect George Bush. Two years later, he landed the only interview with President Bush on the anniversary of 9/11. • In 2003, he and a 60 Minutes team decided not to embed with the troops during the invasion of Iraq, but rather to cover the action independently from the initial strike to the fall of Baghdad. • In 2007, he worked with Darfur rebels to organize a reconnaissance mission into the region. He and his 60 Minutes crew found a village that had been destroyed by government forces in their genocide campaign. The report was honored with an Emmy® Award. • In 2008, he interviewed Federal Reserve Chairman Ben Bernanke, the first interview with a “Fed” chairman in several decades, breaking a long- standing Federal Reserve tradition. The broadcast won an Emmy® Award.
In 2011, Pelley became the anchor of the CBS Evening News. Doing the news his way has drawn almost a million more viewers to the program. Goes to show…unconventional thinking works well in the news business.
Join us for the Opening Session of MCAA 2013 as Scott Pelley reveals more insights about his unconventional approach to “getting the story.”
3 Astronaut Mark Kelly CAPT USN (ret.)
Flying space shuttle missions is not exactly a conventional career path. For Captain Mark Kelly, the son of police officers from New Jersey, becoming a NASA astronaut was not only the realization of a lifelong dream, but the result of a fierce determination to win against all odds.
His never-say-die attitude stood him well throughout his military training, flying combat missions during the Gulf War and commanding NASA shuttle flights. However, his internal strength and fortitude were tested to the limits when life handed him an unexpected challenge.
• He has a B.S. in marine engineering and nautical science from the United States Merchant Marine Academy. • As a Naval Aviator, Kelly was deployed to Japan and then to the Persian Gulf on the aircraft carrier USS Midway, flying 39 combat missions in Operation Desert Storm. • He and his identical twin brother Scott were both selected to be NASA shuttle pilots in 1996. • Kelly has spent more than 50 days in space.
On January 8, 2011, Captain Kelly’s life took an unconventional, horrible turn when he learned that his wife, Rep. Gabrielle “Gabby” Giffords, had been shot in an attempted assassination in Tucson, AZ. During the immediate aftermath of that horrific event, Kelly used his practical, ask-questions approach to understand what happened and what would happen to his injured wife. He also faced decisions about how he would provide the care his wife would need on the road to recovery…decisions that required unconventional thinking...Kelly met the challenge with patience and determination. His wife’s recovery progressed so well that Kelly was able to return to commanding space shuttle missions until June 2011, when he commanded the last flight of Endeavor. He retired three weeks later.
Learn more about Captain Mark Kelly and how he met the unconventional tests that life handed him at the Annual Awards of Excellence Breakfast.
4 Rhodes Scholar, U.S. Navy Seal, Humanitarian Eric Greitens
When Eric Greitens delivered the commencement address to the 2012 class of Tufts University, he told the graduates that there were times during his journey through life that he came to believe that “people with strength needed to use that strength to protect others.” No other statement could adequately describe his unconventional life.
Highlights of Greitens’ life journey include:
• As an undergraduate at Duke University, Greitens volunteered to help refugees of the wars in Bosnia and Rwanda recover their lives. • He was a Rhodes Scholar at the University of Oxford, graduating with a Ph.D. in politics in 2000. • He is a senior fellow at the Harry S. Truman School of Public Affairs at the University of Missouri and has taught at the University of Missouri and Washington University in St. Louis. • In January 2001, Greitens enrolled in the U.S. Navy’s Officer Candidate School and then entered the Basic Underwater Demolition/SEAL (BUD/S) program, considered to be the toughest military training in the world. • As a Navy Seal, he deployed four times to Iraq, Afghanistan, the Horn of Africa and Southeast Asia. • After leaving military service, Greitens and two friends used their military pay to establish The Mission Continues, a fellowship organization that places post 9/11 wounded and disabled veterans incommunity-based nonprofit organizations organizationsto assist to assistthem inthem in developing their professional and educational goals.
Join us for the Closing Session to learn more about Eric Greitens’ unconventional life and the personal motivations that inspire him.
5 Women’s Health Advocate Dr. Nancy Snyderman
From the time she was a young child, Nancy Snyderman wanted to become a doctor. It was in her blood—her grandfather and her father were both doctors—and she knew that medicine was her life’s destiny. What she didn’t know then, however, is that she would come to love explaining the complexities of health issues and medical developments to millions of people on television as much as the practice of medicine.
Game changing events in Dr. Snyderman’s life include:
• Dr. Snyderman received her medical training at the University of Nebraska in Omaha and initially planned to specialize in pediatrics. • During her medical residency at the University of Pittsburgh Medical Center, she switched to otolaryngology. • Dr. Snyderman began appearing on a Pittsburgh television station to explain health issues and developments to local viewers. • For 17 years, she was medical correspondent for ABC News, appearing on 20/20, Primetime and Good Morning America. • Dr. Snyderman is NBC News’ chief medical editor and regularly appears on Today, NBC Nightly News with Brian Williams, Rock Center with Brian Williams, Dateline NBC, MSNBC and MSNBC.com. She is considered a leading medical expert on a variety of health topics affecting women and men. • Dr. Snyderman has been recognized for broadcasting excellence with Emmy’s DuPont and Edward R. Murrow Awards. • She is a New York Times bestselling author, having written five books—Dr. Nancy Snyderman’s Guide to Good Health for Women Over Forty, Necessary Journeys, Girl in the Mirror: Mothers and Daughters in the Years of Adolescence, Diet Myths That Keep Us Fat and Medical Myths That Can Kill You.
Please join MCAA First Lady Debbie Lynch and your friends at Ferguson for breakfast and lively conversation with Dr. Nancy Snyderman about the most critical health issues facing women today.
6 Featured Speakers
Frank Abagnale World’s Foremost Authority on Fraud and Identity Theft
Catch Me If You Can Monday, March 18, 10:30 a.m. – 11:15 a.m.
The Art of the Steal Monday, March 18, 1:30 p.m. – 3:00 p.m.
Perhaps no one in the world knows more about forgery, embezzlement, identity theft and how to protect yourself from becoming a victim of those crimes than Frank Abagnale. For more than 25 years, he has lectured to and consulted with hundreds of financial institutions, corporations and government agencies around the world. His expertise in the field was acquired not in the classroom or in training as a law enforcement officer, but as one of the world’s most famous confidence men.
More than 35 years ago, while just a teenager, Abagnale began his career as a confidence man.
• Posing as an airline pilot, attorney, college professor and pediatrician, Abagnale cashed $2.5 million in fraudulent checks in every state and in 26 foreign countries over a five-year period. • At the age of 21, his confidence career ended abruptly when he was apprehended by the French police. • He spent the next five years in French, Swedish and U.S. prisons. • Abagnale was released on the condition that he would help the U.S. government, without compensation, by teaching federal law enforcement agencies how to fight the type of crimes he committed.
Abagnale’s remarkable life of crime became the subject of a bestselling book, Catch Me if You Can, and a major motion picture starring Tom Hanks and Leonardo DiCaprio. His published works include The Art of the Steal (2001) and Stealing Your Life: The Ultimate Identity Theft Prevention Plan (2007).
Whether you’ve heard him before or this will be your first experience, you’re certain to depart with a greater awareness of personal and business security requirements.
7 Featured Speakers
Michael J. Bradley, Ed.D. Parenting Expert
Unconventional Parenting for Today’s Unconventional Adolescents Wednesday, March 20, 9:15 a.m. – 10:45 a.m. and 11:00 a.m. – 12:30 p.m.
The children who you cuddled and cared for and who looked to you for guidance and support throughout their childhood have suddenly turned into rebellious, petulant strangers. Communications have broken down and controls over any aspect of your teenagers’ lives seem to have disappeared. In this session, Dr. Michael J. Bradley will help you discover how to reconnect and interact with your millennium adolescents who:
• Have amazingly unconventional brains • Live in a uniquely unconventional world • Must be parented with unconventional strategies
Dr. Michael J. Bradley is a licensed clinical psychologist with over 30 years of experience working with adolescents. He is the award-winning author of four books, including the bestselling, Yes, Your Teen is Crazy! and Loving Your Kid Without Losing Your Mind. A much sought-after speaker, Dr. Bradley’s down-to earth presentations have informed and inspired audiences around the country.
(Please allow your teens to enjoy the JW Marriott’s recreational facilities while you attend this session.)
8 Featured Speakers
Greg Ip Economist
U.S. and Global Economic Update Wednesday, March 20, 9:15 a.m. – 10:15 a.m.
Economist Greg Ip has spent his career analyzing and writing about the meanderings of the American economy—as well as the forces from here and abroad that caused those meanderings—to help us all prevent our 401Ks from falling into the deep, dark financial abyss. Ip is a native of western Canada, which perhaps added to the challenge of understanding the ebb and flow of American markets.
He has met the challenge quite effectively, however, as he currently serves as the U.S. Economics editor for The Economist, and is based in Washington, DC. Previously, Ip followed and reported on the twists and turns of our economy, financial markets, monetary, fiscal and regulatory policy for several Canadian publications as well as The Wall Street Journal. He also is a frequent contributor on radio and television shows, including CNBC, BBC, CNN, MSNBC, as well as The NewsHour with Jim Lehrer, Washington Week with Gwen Ifill and National Public Radio.
Ip will lend his perspective and analysis on how our nation’s economy will shake out over the next few years in a fascinating, informative session. He’ll share his insights on:
• The seven-year itch and why the post-crisis economic pain should end around 2015. • The comeback kid and the surprising sources of future American growth. • The China Syndrome and why a Chinese slowdown is bad in the short run but good in the long run for America and the world. • What Milton Friedman never told you about printing money—understanding the Federal Reserve’s pump- priming efforts. • The political and fiscal outlook after the “fiscal cliff.”
9 Featured Speakers
Mark King TaylorMade CEO
Market Conditions Don’t Determine Growth: You Do Tuesday, March 19, 10:15 a.m. – 11:15 a.m.
Mark King, CEO of TaylorMade-adidas Golf, readily attributes his love of the game to the success of his company. He has spent his entire career dedicated to building TaylorMade from a three-person start-up with an odd metalwood to a tri-branded global powerhouse with leading products in every category—drivers, fairway woods, hybrids, irons, putters, balls, footwear, apparel and outerwear.
King started his unconventional journey in 1980 when the company was little more than an abandoned television assembly plant in McHenry, IL. As the company grew and evolved, King learned about every inch of it, and at the same time, injected his passion for golf into the products it produced. He moved from selling products to motivating others to sell. He balanced and managed budgets and, most important, discovered what customers needed and wanted to help bring out their inherent talent for the game. Ten years ago, King became CEO of the company and during his tenure, its sales rose from $300 million to $1.4 billion. He kept his company growing and thriving even when the economy was sluggish and industry growth slowed.
What are King’s secrets to success? His lifelong love of the game is one. His understanding of all facets of the sport has gained him the respect of key industry members, including leading professional golfers who wear TaylorMade products.
Find out more about Mark King’s unconventional approach to business during this must-attend session.
10 Featured Speakers
Scott Klososky Business Technology Guru
Scott Klososky is a visionary when it comes to finding new ways to incorporate and infuse technology into business processes and corporate cultures. He has used innovation, velocity and future vision to build his own companies and advise clients. While many of us view technology as a nuisance at best and something to fear at worst, Scott views technology as a means to achieve greater business success.
During two sessions, Scott will share his ideas and insights about the technology that’s coming, including trends such as BIM and data flow, what’s already here and how to make it work effectively in your business.
Technology Trends for the Mechanical Contractor Wednesday, March 20, 9:15 a.m. – 10:15 a.m.
Mechanical contractors are inexorably being drawn into the world of technology. In order to find new customers, bid on projects, perform the work, and then do the accounting, software and hardware must now play a role. In fact, it might be true to say that there will now be an arms race over the next decade that will clearly create winners and losers in our industry, and technology will be the X-factor. It is now critical to be able to create data at the quoting stage that flows through BIM tools, into service management systems and to the accounting system. Then, to be able to use business intelligence to analyze what is working, and what can be improved. Don’t miss the chance to hear Scott Klososky share ideas for improving your digital plumbing so that you can drive more revenue, lower costs, and ultimately grab more market share!
Did God Invent the Internet? Wednesday, March 20, 11:00 a.m. – 12:30 p.m.
One of the most speculated questions people (especially parents) have about technology is how it will impact us as a human race. Will all these new digital tools be good or bad for us over time? What is it doing to us today? What will happen to coming generations as technology becomes integrated in their culture, while their parents struggle to keep up? How will organizations change as they become more virtualized and people communicate more and more through, and with, technology? Scott will help you understand these issues and how they may impact your life.
11 Business Strategists
Dan Bulley Sal DiFonzo
From Star Trek to the Jobsite Compensation and Incentive Plans Monday, March 18, 10:30 a.m. – 12:00 p.m. Wednesday, March 20, 9:15 a.m. – 10:45 a.m. and 11:00 a.m. – 12:30 p.m.
Much of the science fiction of our youth is This presentation will cover recent now a very real part of our lives. So, what compensation trends, talent development do we do with it and what is next? Come practices (based on research) and principles of along for the ride as Dan Bulley introduces effective incentive design. By the end of the you to this brave new world of emerging session, you will learn unconventional thinking in technologies and how they can help you on three areas: the job, in the shop or in the service truck. • Get structured: general and specialty During this session, you will discuss various contractors are converting from technologies and how they can help your discretionary bonus plans to structured company run more efficiently, effectively and incentive plans. Discretionary payouts often profitably by: act as de-motivators, and the lack of clarity causes participants to create their own • Increasing field productivity interpretations as to why they received a • Improving office productivity certain award. In contrast, structured plan participants know exactly how • Achieving near-real-time job costing much they can earn and what is required to get it, a “carrot” missing • Improving dispatching from discretionary plans. • Increasing sales • Drain the pool: move away from the top-down incentive pool-funding model to a market-driven bottom-up model. At the end of the year, Whether or not these trends make sense to you now, you’ll learn more about most contractors allocate a portion of net income to incentives and what’s out there and what your competition is using. then use a spreadsheet to dole out bonuses. Progressive companies Daniel R. Bulley is senior vice president of the MCA of Chicago. He holds use salary surveys to determine pay levels and target incentives. Pay-for-performance is the guiding philosophy. a B.S. degree in mechanical engineering that has enabled him to be an • Increase sales: avoid mistakes that contractors make when they effective resource on code and technical matters. However, he enjoys the implement a business development role. The old thinking was that broader range of skills and experience gained through the association’s vast salespeople cannot influence construction demand—owners create array of educational programs and member services. He especially enjoys demand. The unconventional thinking is that specialty subcontractors searching out the latest industry trends, writing and speaking about them. can create a sales force to increase company revenue. Avoid “blended” He also enjoys riding his Harley. business development jobs and increase sales force effectiveness by creating defined territories, account lists, quotas, and a purposeful sales compensation plan.
Sal DiFonzo is managing director of FMI Compensation, which offers customers construction, engineering, environmental and design surveys as well as compensation consulting services. He spent seven years in sales management in the financial services industry and spent several years in compensation positions with Fortune 500 companies.
12 Business Strategists
Aaron Hall Sean Martin, Frank Schaetzke, and Bill Tavenner iPad® Basics Lead-Free—It’s Coming, Are You Prepared? Tuesday, March 19, 1:30 p.m. – 3:00 p.m. and Monday, March 18, 10:30 a.m. – 12:00 p.m. Wednesday, March 20, 9:15 a.m. – 10:45 a.m. When the Safe Water Drinking Act (SWDA) Are you still confused by all the new was amended in 1996, lead content allowed in communication devices on the market “lead-free” plumbing products was defined as and how to use them? Are you feeling the less than 8%. In 2010, California and Vermont pressure to use SmartPhones and tablet passed legislation redefining the term to mean computers in unconventional ways in your less than 0.25% average of lead in fixtures and office and at home? This session will clear pipes and 0.2% in solder and flux. In those states, away the technology fog surrounding all manufacturers, suppliers and contractors had to those gadgets. Aaron Hall will teach you to convert their entire inventory of metal fittings, effectively utilize an iPad® at work, at home valves, solder and pipe which caused difficulties and as an everyday tool. He will demonstrate with inventory, material acquisition and bidding. how to set up and use an iTunes® account, In 2014, a new national law will take effect that find and purchase applications (apps), share will modify the SWDA to the California standard. Sean Martin information with your office or home personal computer (PC), open Microsoft® Word® and In this session, a panel of manufacturers and Excel® documents and much more. Aaron will share his favorite tips about suppliers—experts on this topic—will address how to make the most of these exciting devices: the challenges presented by the evolving “lead- free” requirements, the resulting changes to • You’ll learn how to creatively organize your life and leave post-it notes products and the strategies that contractors behind. can use to minimize their exposure, inventory • You’ll learn how the iPad® provides creative “out of the box” solutions depletion and bid risk. to everyday life. • Did you know that “lead-free” plumbing • You’ll learn how the iPad® will untether you from your desk. products still contain up to 8% lead? Be sure to bring your iPad® to this session. • In 2014, contractors will be required to install Frank Schaetzke fixtures with virtually no lead. Aaron R. Hall is executive director of the MCA of Akron, OH and several • Learn how to adjust your bidding, other specialty contractor associations. In that capacity, he plans and purchasing and installation procedures to implements association programs, participates in collective bargaining remove the lead from your inventory. negotiations and lobbies local and state government on issues affecting the construction industry. Sean Martin is director of sales and Frank Schaetzke is vice president of national Each class is limited to 25 participants. On-site registration will be accounts for Zurn Industries, Ltd. Bill Tavenner available. is vice president of commercial business development with Ferguson. Bill Tavenner
13 Business Strategists
Andy Patron Paul Powers
The Lost Generation—Attracting Gen Y to the Construction Industry Investment Strategies for 2013 Monday, March 18, 10:30 a.m. – 12:00 p.m. Wednesday, March 20, 11:00 a.m. – 11:45 a.m.
We are looking for strong leaders who Has your investment portfolio managed to can deliver accelerating results as we weather the economic storm of the last few recover from the recession and maintain years? Are you wondering whether now is the that momentum through a generational time to expand your investments and, if so, transition in the future. Many young in what areas? Are there strategies to help people entering the workforce have been you hedge your investments against future discouraged in finding jobs within those economic slumps? sectors hardest hit by the recession, Find out the answers to these and other including the construction industry. critical questions about how best to manage Faced with this dilemma, how can we your finances over the next few months as the compensate for this demographic economy continues to recover. In this session, convergence and develop our future Paul Powers will discuss investment strategies leaders and managers? for 2013, particularly as they relate to your individual retirement plan. His discussion will address: • Overcome our traditional baby-boomer mindset that everyone should be happy to have a job. Qualified people are no longer lined up waiting • Strategic asset allocation for your 401(k), and how choosing the right to fill our positions when we drive someone else away. We must invest mix of assets, appropriate to a particular investor, is critical to successful time and effort in people, grow their talents and challenge them to investing. perform at higher levels. • Market outlook and the discipline of rebalancing your retirement plan. • Identify and grow the potential of non-traditional resources. Although • How will the markets likely shake out in the next few months and what we have always valued the technical experience of those that have risen are the implications of those developments to your portfolio? through the ranks, we must explore alternative sources to leverage the management, behavioral and business contributions of future leaders. S. Paul Powers, II is a senior vice president of wealth management at • Build an infrastructure and corporate culture that nurtures innovation Morgan Stanley Smith Barney and a senior investment management and creative thinking. Try adapting to the needs of younger people as consultant with Morgan Stanley Smith Barney’s Consulting Group. Paul has they balance work and life commitments. been with the firm and its predecessors for over 20 years and is a member of its President’s Council. He is the investment management consultant for Using FMI industry research, including the FMI U.S. Construction Industry MCAA’s retirement programs Talent Development Survey Report and the article Recovering the Lost Generation for the Construction Industry’s Future, he will examine the training and development strategies that are now required to maximize performance and develop a culture of success.
Andrew (Andy) Patron is a senior consultant with FMI. His primary focus is to develop leadership, project execution, organizational and operational excellence. He also works with clients to help them manage succession planning processes and strategy implementation.
14 Business Strategists
Steve Shirley Walt Sperko and Phil Martin
What’s Next in BIM and IPD? The NCPWB/UA Competitive Advantage Monday, March 18, 1:30 p.m. – 3:00 p.m. Tuesday, March 19, 10:15 a.m. – 11:45 a.m.
Over the last five years, the mechanical Since welding became an accepted method for contracting industry has witnessed an construction of piping in the 1930s, contractors onslaught of new and innovative processes have been saddled with code requirements. and technologies, such as Building Information Codes are often seen as esoteric, arcane and Modeling (BIM) and Integrated Project challenging, but an outside-the-box joint effort Delivery (IPD). As the number of contractor between the UA, the MCAA and the NCPWB has stakeholders skyrockets, there is no relief in made code compliance easy—and ensures that sight from the accelerated, and often very the welder or brazer you hire can do the job. confusing, application and implementation of In this joint program, code requirements have new management and delivery approaches. been distilled to simple and streamlined welding Contractors often find themselves on the procedures and other standard practices that defensive as clients demand new software and Walt Sperko facilitate compliance with code rules. Contractors new technology-based procedures. no longer have to decipher welding codes to meet them. Not only are these tools available In this session, Steve and members of MCAA’s BIM Committee will lead to NCPWB members, but best-in-class technical a discussion on ten new trends that mechanical contractors are and will support is provided by NCPWB members who continue to experience. Each trend will be defined by its potential benefits serve on the committees that develop the codes. and the challenges it presents. Suggestions on how to respond when the trend appears in your region will be provided. This expanded NCPWB program also ensures that UA-trained welders and braziers are Steve Shirley is the president and CEO of University Mechanical & sufficiently skilled and qualified to work Engineering Contractors, San Diego, CA. He has over 39 years of experience without further testing by contractors who in the mechanical contracting industry. He is an active member of MCAA, identify project-specific training requirements has served on the association’s Board of Directors and is a past recipient beforehand and work with welders in advance of the Distinguished Service Award, MCAA’s highest honor. He has served of the project to ensure that they have the skills on the MCAA Technology Committee and is currently a member of the Phil Martin needed to do the job. Education Committee and chairman of the Building Information Modeling (BIM) Committee. Walter J. Sperko, P.E. is president of Sperko Engineering Services, Inc., which provides engineering consulting services to customers in the metal fabrication industries.
Phillip Martin is the administrator of UA certification programs.
15 Business Strategists
George Stuller Chip Valutis
Strategies for Enhancing Your Pre-Fabrication Processes 4th Quarter Planning—Create a Game Plan for Living Life Fully Monday, March 18, 1:30 p.m. – 3:00 p.m. Monday, March 18, 10:30 a.m. – 12:00 p.m. and 1:30 p.m. – 3:00 p.m.
Mechanical contractors began performing pre- Success! By most people’s standards, you fabrication work many years ago. Back then, achieved it. All the years of hard work, risk- craft workers who conducted pre-fabrication taking, deal making, sacrifice and commitment tasks outside moved inside a building that had have gotten you where you are today. Well some available floor space. The new “shop done! personnel” used the same tools that they had used in the field. And, the labor agreement So what now? More of the same? Do you was the same as well. keep working 60 hours a week, fighting fires, bidding work, slaying dragons, checking cash Over time, management and craft workers flow and dealing with employee issues? Do began doing some “unconventional you keep pushing personal relationships, thinking” about pre-fabrication. They needs and dreams to the background? Do created new ways to handle material in a loved ones continue making sacrifices for your shop environment. Management negotiated career? more favorable union contract provisions. Companies developed new tooling that greatly increased productivity. If your life feels like an empty version of Groundhog Day, then it’s time you Plumbing contractors used “unconventional thinking” as they designed dared to think unconventionally. Push the “refresh” button and create a fixture assemblies, PVC fabrication, and, along with mechanicals, began the game plan that ignites your spirit, a plan that propels you through the 4th modularization of piping and equipment. Quarter of your career and life. In this session, Chip Valutis will help you examine the 4th Quarter from a unique, unconventional perspective. You will Going forward, contractors have numerous opportunities to expand their use learn the fundamentals of 4th Quarter Planning, and Valutis will work with of pre-fabrication using “unconventional thinking” to become more profitable: you to outline a roadmap toward living a deliberate life, one characterized by richness, depth and contentment (not demands, requirements and • Pre-fabricating hangers and supports. emptiness). Isn’t it time you started creating a game plan for living the life • Increasing the amount of shop man-hours on each job by involving you’ve earned? upfront owners and architects. • Using advanced computerized welding tools and utilizing Building William “Chip” Valutis, Ph.D. is a principal with Valutis Consulting, Inc., a Information Modeling software. management consulting firm in Buffalo, NY. For the past 20 years, Chip has worked extensively with organizations, teams and executives to diagnose George Stuller of Stuller Consulting in Curtice, OH, is a Master Steamfitter, problems, design change strategies and successfully implement action plans. a Master Plumber, and has an associate’s degree in mechanical engineering As a psychologist, he appreciates the complexity of people and teams. As a from the University of Toledo. He has been a member of the United management consultant, he develops practical tools and techniques to help Association of Plumbers and Pipefitters for the past 46 years. George spent organizations succeed. His experience includes working with Fortune 500 much of his career as a project manager or leading the pipe pre-fabrication organizations and small to medium-sized companies. Currently, his primary effort for various companies. He is a frequent fabrication consultant and market consists of successful companies trying to build the people, systems instructs on the provisions of the UA Yellow Label Agreement and the and plans required for a greater level of growth and success. National Maintenance Agreement. He is the past chairman and current labor chairman and board member of the Pipe Fabrication Institute.
16 Business Strategists
Aruna Vohra Tom Williams
Ten Things You Should Know About the National Health Care Law Every Job Profitable, Every Time Tuesday, March 19, 10:15 a.m. – 11:45 a.m. Tuesday, March 19, 10:15 a.m. – 11:45 a.m.
2014 will be the start of a whole new world In today’s highly competitive marketplace, for health benefit plans and the health successful contractors must embrace care system. There may be changes in the change. These companies will focus on structure, delivery, design and payment of supporting the field craft workers, recognizing health benefits for contractors and their that companies exist to make the individual employees. In this session, you will learn how craftsman efficient and effective every day. to navigate the pay-or-play provisions, cope Using the Successful Project Management with the loss of grandfathered status, prepare Flow Chart, the Planning for Profitability guide, for increased exposure, pinpoint additional and the newly revised Project Manager’s fees, address design issues such as essential Manual, he will draw the “blueprint” for benefits, and understand eligibility issues making every job profitable, every time. He such as full-time status and waiting periods will demonstrate unconventional thinking in to optimize your health benefits programs. developing jobsite strategies: You will be able to successfully identify and seek solutions to the issues that are critical to the long-term well-being and • First, turn your organization chart upside down using the Servant competitive positioning of your company. You will learn how to: Leader model. The way it usually works, the CEO dictates to the project managers who dictate to the foremen, who dictate to the field forces. • Apply critical elements of the health care law to your plans. Change the plan so the company supports the project managers, who • Save money on retiree medical benefits through a win-win support the foremen, who support the field, who create value for the real solution for the retiree and your company. CEOS (Customers, Employees, Owners/Stockholders, Suppliers). Use the • Be proactive in anticipating the key compliance actions that same sense of urgency the contractor feels to meet a bid deadline and to need to be taken. meet preconstruction planning deadlines knowing that pre-construction planning is the best method to achieve maximum field support. You will also receive an action item chart and a list of frequently asked • To be competitive, contractors are reluctantly using less skilled workers. questions to take home. Embrace the use of less skilled labor adjusting field training and support to create a true competitive advantage with less skilled labor. Aruna Vohra is the health and welfare practice leader of Horizon Actuarial • Culture change is required to significantly improve jobsite productivity. Services, LLC. She has more than 25 years of experience in group benefits That culture change must be driven by the individual foreman. To and health and welfare plan consulting. She has served as lead consultant convince the foreman that change is needed, the company must on a number of large multiemployer health benefit plans. Her work includes educate and involve the foreman in the planning and decision making health care cost containment, plan design, wellness initiatives, vendor process. Involvement of the foreman in the Pre-Construction Planning bids, retiree medical design and pricing, ASC 965 (SOP 01-2), underwriting, process can drive the culture change. compliance and financial audits, reserve analysis, rate setting, and projection of group insurance and self-funded programs. She has provided services to Thomas L. Williams, P.E., spent 31 years with McKenney’s, Inc. before plans covering plumbers and pipefitters, sheet metal workers, electricians, starting a new career as a consultant. He has taught at MCAA’s Institute for laborers, bricklayers, teamsters and asbestos workers, as well as teachers Project Management (IPM) and Advanced Institute for Project Management unions and the entertainment industry. (AIPM). Tom is currently president of Atlanta-based Sustainable Builders.
17 Ron King How to Apply the Work Activity Method of Labor Calculations—the Latest Update to MCAA’s WebLEM® Monday, March 18, 10:30 a.m. – 12:00 p.m.
LEM Committee member Ron King will explain the Laboring by the Work Activity Method recently added to MCAA’s very popular WebLEM®. Contractors can now assign labor hours by the Work Activity Method very accurately for a variety of situations. This new methodology has significantly increased the program’s value. Ron will explain how to apply the unconventional Laboring by the Work Activity Method when:
• You’re having trouble breaking down the hours from your estimate into shop versus field. • You’re having trouble accurately estimating the number of hours required in a situation where many back-to-back fittings are encountered, such as in an equipment room. • You’re having trouble breaking down the components included in a work activity such as the pipe cut, weld, hydrotest, etc.
Laboring by the Component Method (the current labor units in the WebLEM®) will continue to be available for use where a shop vs. field percentage multiplier is applied.
Ron King is Mechanical Estimating Segment Manager for Accubid, a Division of Trimble. He is co-chairman of the MCAA LEM Committee, which is responsible for the formulation of labor units used for mechanical estimating. He also participates on the Pipe Fabrication Institute (PFI) Engineering Committee.
18 One of our most popular events moves to an unconventional date and time…
Don’t miss this chance to watch the industry’s future professionals show off their best stuff.
This year’s Student Chapter Competition, one of the most popular events of MCAA’s annual convention, will take place on Tuesday, March 19, 1:30 p.m. – 3:00 p.m.
Watch promising young professionals demonstrate their knowledge of mechanical systems, the details of a project bid proposal, and the demands on a contracting business while coping with the pressures of being on stage before an audience of hundreds.
The final four teams in this year’s competition will deliver oral presentations of their project proposal bids to five judges—three on stage and two in the audience—drawn from MCAA’s Career Development Committee. Each of the four teams will be evaluated on the accuracy of their bid, the feasibility of their approach to performing the project work, and the overall quality of their proposal.
Can you pick the winner?
19 Preliminary Schedule
FRIDAY 7:30 a.m. – 12:00 p.m. MCAA Executive Committee Breakfast and Meeting MARCH 15 12:15 p.m. – 3:00 p.m. IAMCA Luncheon and Meeting 5:30 p.m. – 7:00 p.m. MCAA and MCA of Canada Board of Directors Reception 7:15 p.m. – 10:00 p.m. MCAA Board of Directors Dinner 18 Oaks
SATURDAY 7:30 a.m. – 8:00 a.m. MCAA Board of Directors Breakfast MARCH 16 8:00 a.m. – 12:00 p.m. MCAA Board of Directors Meeting 12:15 p.m. – 2:00 p.m. MCAA Board of Directors Luncheon with Allied National Associations 1:00 p.m. – 6:00 p.m. Registration & Information 1:00 p.m. – 6:00 p.m. Resource Center & Lounge Sponsored by Apollo Valves
SUNDAY 7:00 a.m. – 6:00 p.m. Registration & Information MARCH 17 7:00 a.m. – 6:00 p.m. Resource Center & Lounge 7:00 a.m. – 1:00 p.m. Annual Golf Tournament AT&T Oaks & Sponsored by Victaulic and Carrier Canyons Courses 7:00 a.m. – 9:00 a.m. Annual Fun Run/Walk Sponsored by ANVIL International 7:00 a.m. – 11:30 a.m. Annual Tennis Tournament Club at Sonterra Sponsored by NIBCO 1:00 p.m. – 3:00 p.m. Faculty Advisors Luncheon and Meeting 4:00 p.m. – 5:00 p.m. Student Chapter Orientation 5:00 p.m. – 8:30 p.m. Student Chapter Activity Off Property Sponsored by Viega 6:30 p.m. – 8:30 p.m. Opening Party: A Taste of Hill Country Beverages sponsored by Siemens Building Technologies Souvenir photos sponsored by EVAPCO
20 Preliminary Schedule
7:00 a.m. – 5:00 p.m. Registration & Information MONDAY 7:00 a.m. – 5:00 p.m. Resource Center & Lounge MARCH 18 7:00 a.m. – 7:45 a.m. Opening Breakfast Sponsored by Johnson Controls 8:00 a.m. – 10:00 a.m. Opening General Session featuring Scott Pelley 10:00 a.m. – 10:30 a.m. Coffee Break Sponsored by Parker Hannafin 10:30 a.m. – 12:00 p.m. Education Session A 10:30 a.m. – 11:15 a.m. Frank Abagnale: Catch Me If You Can Dan Bulley: Star Trek to the Jobsite Ron King: How to Apply the Work Activity Method of Labor Calculations—the Latest Update to MCAA’s WebLEM® Andy Patron: The Lost Generation, Attracting Gen Y to the Construction Industry Chip Valutis: 4th Quarter Planning—Create a Game Plan for Living Life Fully Sean Martin, Frank Schaetzke and Bill Tavenner: Lead-Free—It’s Coming; Are You Prepared? 12:15 p.m. – 1:15 p.m. MCAA Executive Committee and Past Presidents’ Luncheon 12:15 p.m. – 1:15 p.m. MCAA Education Committee Luncheon and Meeting 12:15 p.m. – 1:15 p.m. ALI Graduates Lunch and Learn 1:30 p.m. – 3:00 p.m. Education Session B Frank Abagnale: The Art of the Steal Steve Shirley: What’s Next in BIM and IPD? George Stuller: Strategies for Enhancing Your Pre-Fabrication Processes Chip Valutis: 4th Quarter Planning—Create a Game Plan for Living Life Fully Association Executives Strategy Session 3:00 p.m. – 7:00 p.m. Exhibit Check–In and Set–Up Evening Open for Private Events
21 Preliminary Schedule
TUESDAY 7:00 a.m. – 5:00 p.m. Registration & Information MARCH 19 7:00 a.m. – 5:00 p.m. Resource Center & Lounge 7:00 a.m. – 10:00 a.m. Annual Manufacturer/Supplier Council Exhibit with Continental Breakfast Student Chapter Exhibit 8:30 a.m. – 10:00 a.m. The Annual Spouse Program hosted by Debbie Lynch featuring Dr. Nancy Snyderman Sponsored by Ferguson 8:30 a.m. – 9:30 a.m. AEC Business Meeting 10:00 a.m. – 10:15 a.m. Coffee Break Sponsored by Trane 10:15 a.m. – 11:45 a.m. Education Session C 10:15 a.m. – 11:15 a.m. Mark King: Market Conditions Don’t Determine Growth: You Do Walt Sperko and Phil Martin: The NCPWB/UA Competitive Advantage Aruna Vohra: Ten Things You Should Know About the National Health Care Law Tom Williams: Every Job Profitable, Every Time 11:30 a.m. – 12:15 p.m. Manufacturer/Supplier Council Annual Meeting 12:00 p.m. – 1:30 p.m. PCA Board Luncheon and Meeting 12:30 p.m. – 2:30 p.m. MCAA Nominating Committee Meeting 1:30 p.m. – 3:00 p.m. Student Chapter Competition 1:30 p.m. – 3:00 p.m. Aaron Hall: iPad® Basics (limited to 25 participants) 3:15 p.m. – 4:30 p.m. Career Development Committee Meeting 8:00 p.m. – 10:00 p.m. Annual Dessert Party featuring the Spazmatics Sponsored by Baltimore Aircoil, CNA and Milwaukee Valve
22 Preliminary Schedule
7:00 a.m. – 5:00 p.m. Registration & Information WEDNESDAY 7:00 a.m. – 5:00 p.m. Resource Center & Lounge MARCH 20 7:00 a.m. – 9:00 a.m. Awards of Excellence Breakfast featuring Mark Kelly Breakfast sponsored by NIBCO 9:15 a.m. – 10:45 a.m. Education Session D Dr. Michael Bradley: Unconventional Parenting for Today’s Unconventional Adolescents Sal DiFonzo: Compensation and Incentive Plans Aaron Hall: iPad® Basics (limited to 25 participants) 9:15 a.m. – 10:15 a.m. Greg Ip: U.S. and Global Economic Update Scott Klososky: Technology Trends for the Mechanical Contractor 10:45 a.m. – 11:00 a.m. Coffee Break Sponsored by Trane 11:00 a.m. – 12:30 p.m. Education Session E Dr. Michael Bradley: Unconventional Parenting for Today’s Unconventional Adolescents Sal DiFonzo: Compensation and Incentive Plans Scott Klososky: Did God Invent the Internet? 11:00 a.m. – 11:45 a.m. Paul Powers: Investment Strategies for 2013 12:30 p.m. – 2:00 p.m. Student Chapter Luncheon and Meeting 7:30 p.m. – 10:00 p.m. Margaritas, Memories and Martina McBride Dinner 7:30 p.m. Concert 9:00 p.m. Beverages sponsored by Daikin
7:00 a.m. – 11:00 a.m. Registration & Information THURSDAY 7:00 a.m. – 11:00 a.m. Resource Center & Lounge MARCH 21 7:30 a.m. – 8:00 a.m. Annual Business Meeting 8:00 a.m. – 8:45 a.m. Closing Breakfast Sponsored by Mueller Industries 9:00 a.m. – 10:30 a.m. Closing Session featuring the Changing of the Guard, UA General President Bill Hite and Eric Greitens 10:45 a.m. – 11:30 a.m. MCAA Board of Directors Closing Meeting 10:45 a.m. – 11:30 a.m. MCAA Board and Past Presidents’ Spouse Tea
Schedule subject to change
23 An Unconventional Experience…
The JW Marriott San Antonio Hill Country is located in the rolling, sprawling hills of the Texas Hill Country, a reminder that life can be as easy as a stroll among the towering oaks and cedars, as gentle as the breezes coming across the Cibolo Canyons and as refreshing as a dip in nearby crystal clear streams. Texas’ newest resort is big and beautiful with luxurious accommodations. Its amenities and recreational facilities—featuring a 36-hole TPC San Antonio Golf Club, the six-acre River Bluff Water Experience, the sophisticated Lantana Spa and seven distinct restaurant options—will help you forget the stresses and pressures of everyday life. Its southwest Texas décor, beautiful views and soothing waters will calm your spirit and excite your senses, leaving you with lasting memories.
24 Golf Lantana Spa
TPC San Antonio offers 36 holes of golf Lantana Spa embraces the spirit of healing traditions of designed by two of golf’s renowned Latin American curanderos, known for alleviating physical professional players and architects. The or spiritual ailments among their villagers. Enjoy seasonal AT&T Canyons Course, designed by treatments, using Naturopathica® holistic products, Pete Dye and the AT&T Oaks Course and therapeutic practices from around the world. The designed by Greg Norman will be host 26,000-square-foot facility, the largest in Texas, includes 30 treatment rooms, a venues for PGA Tour tournaments. The fitness center and a movement studio with yoga and group exercise classes daily. Escape challenge of these two magnificent to the quiet, cabana-style pool, find the perfect indulgence in the Lantana Spa boutique, or courses is exceeded only by the visit the nail salon featuring vegan products. pristine beauty of the Texas Hill Country surrounding them. Dining River Bluff Water Experience Seven distinct dining options are available to suit every mood and taste. Each restaurant and lounge features imaginative This six-acre collection of heated pools, fountains, waterfalls, rivers and an abundance menus, cocktails and beverages with a focus on fresh, of poolside lounges present the ultimate experience for those who enjoy fun in the sun. sustainable and organic ingredients. You definitely want to You will relish listening to the waterfall created by the infinite edge along one side of the visit High Velocity, the sports bar that features an amazing, pool or from the adjacent whirlpool…or just take a swim in the pool’s warm water. Texas-sized video wall and high tech media displays.
For the more adventurous, grab a tube for a slow float down the 1,200-foot lazy river, or a fast ride down the twisting and turning Acequia Tube Slides or experience the fast-moving, natural-river-like Pedernales River! Accommodations Special features allow interactive play and an Remaining true to the essential nature of the Texas Hill Country, the guestrooms incorporate enhanced water experience. metals, tooled leather, carved wood and hewn stonework into the contemporary design of 1,000 spacious rooms and suites. The gracious accommodations have the comforts of home and are equipped with the latest in technology to ensure a successful and restful stay. At 460 square feet, each guestroom offers the signature Marriott Revive Bed, a plug-in panel for the way you work and play, 37” LCD HDTV, coffee maker, hair dryer, robes and spectacular views of the Texas Hill Country. All guestrooms are smoke free.
Room layouts and rates are available on the MCAA 2013 website at www.mcaa.org/MCAA2013.
24 24 25 An Unconventional Exhibit… MCAA’s Biggest Annual Manufacturer/Supplier Exhibit! Tuesday, March 19, 7:00 a.m. – 10:00 a.m.
It’s a show that’s fitting for the great state of Texas—big and bold…with an expanded array of products, services and innovations from more than 120 MCAA supplier partners.
At this year’s expanded exhibit, you will:
• Find out what’s coming in new technologies and innovations. • Learn more about changes in laws and regulations affecting equipment and technologies. • Share your ideas about what changes you would like to see in equipment and services. • Visit with the newest members of the Manufacturer/Supplier Council.
Please remember to visit each of these companies that so eagerly support MCAA. Their participation enables you to experience the best educational offering in the construction industry at an affordable price.
MCAA’s Student Chapters will be on hand…
After making the rounds at the Manufacturer/Supplier Exhibit, spend some time talking to our industry’s future professionals about their employment interests and career plans. You just may meet the perfect person to fill an opening in your company for a project manager, estimator or other professional. Or, perhaps the future owner of your company!
2826 MCAA’s Annual Sports Events…
Sunday, March 17
Annual Golf Tournament Sponsored by Victaulic and Carrier
MCAA’s annual classic will take place on two of the most challenging courses we’ve ever played—the AT&T Canyons Course, designed by Pete Dye and the AT&T Oaks Course designed by Greg Norman—to host the TPC Tournament. Our tournament begins with a continental breakfast and warm-up exercises before the shot-gun start. Pairings will be available at MCAA’s Registration & Information Sports Desk on Saturday, March 16. Winners will be announced at the Awards of Excellence Breakfast on Wednesday morning. Play is limited to 240 golfers.
Annual Fun Run/Walk Sponsored by ANVIL International
Enjoy the beauty of the Texas Hill Country as you make your way around the resort on an invigorating 5K run or one-mile walk. Shake off the kinks and the cobwebs with warm-up exercises. A continental breakfast will be available for participants and spectators. Winners in each category will be recognized on Wednesday morning. Advance registration is preferred, but on-site sign-up will be available at MCAA’s Sports Desk on Saturday, March 16, or at the race site at the time of the event.
Annual Tennis Tournament Sponsored by NIBCO
Tennis enthusiasts are invited to tests their skills during the 38th annual tournament. Players and spectators are welcome to enjoy breakfast before the warm-up exercises begin. Championships will be awarded in mixed- doubles, round robin matches. Winners will be announced on Wednesday morning. This year’s tournament will be played at The Club at Sonterra, approximately eight miles from the Marriott. Transportation will be provided. Shuttle service begins at 7:00 a.m., tournament play begins at 9:00 a.m. and the event concludes at 11:30 a.m.
2729 REGISTRATION Step 1: Register Step 2: Select Your Accommodations The fastest way to register for MCAA 2013 is to use MCAA’s online registration system. You will receive immediate Early registration is always recommended to secure your preferred confirmation by e-mail of your convention registration. Please accommodations. Half of the guestrooms have king beds, the note that the MCAA online registration system does not rest have two double beds. You may also choose a room with immediately confirm your hotel reservation. MCAA makes the or without a balcony or a room near the water feature. You may hotel reservations, but the hotel confirms them to you within a obtain additional accommodations for members of your family month. To register online, visit www.mcaa.org/mcaa2013 and who are registering for the convention. If you desire a suite, the click on the “Register Online” button. resort has several options. Once MCAA has processed your MCAA accepts credit card payments for both your convention registration, we will forward your accommodation request to the registration and your hotel reservation. Checks are also welcome, hotel. You will receive a confirmation directly from theJW Marriott but reservations are not processed until MCAA has received Hill Country reservations department. For more information, payment. Reservations with faxed copies of checks will not be please contact Taj Homayouni at [email protected]. accepted. Hotel deposit checks should be made payable to the Room descriptions and diagrams are available on MCAA’s JW Marriott Hill Country. website at www.mcaa.org/mcaa2013. Completed forms may be faxed to 301-869-3520. If you choose to register with the paper form, please allow three weeks for confirmation that we have processed your registration. Step 3: When Will Your Credit Card Be Charged? Why Should I Register My Children? If you plan to bring children ages three (3) or older to any of MCAA’s evening activities, they will need a badge. Registered children ages three (3) to twelve Your credit card will be charged two times. When your MCAA (12) will be able to attend a special Tuesday morning program registration is processed, your registration fees will be charged. (sign-up required) as a part of their registration fee so Mom Your three night guestroom deposit will be charged by the can attend the Spouse Program. Teens may attend any of the JW Marriott Hill Country in February, 2013. If you prefer to have educational sessions as a part of their registration fee. your room charged in 2012, please contact Taj Homayouni.
Golf Registration: The annual golf tournament will be held on the TPC AT&T Canyon and Oaks Courses. You and your family Step 4: We’ll See You There! members who are over 16 may register. The per-player fee is $150.
Early Bird Cut-off: December 21, 2012 Phone: 301-869-5800 Regular Cut-off: February 18, 2013 Email: [email protected]
Questions? For answers to any of your convention questions, please contact the MCAA Meetings Department.
3028 Thanks to our sponsors!
BENEfAcTors
MAjor
sUPPorTErs Unconventional Thinking… the essential ingredient of success.
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